2018 HTC Partnership Opportunities

POTENTIAL CHINA ACTIVITY DATE DESCRIPTION LOCATION COST PARTNERS TRADE EDUCATION - CAMP ALOHA SALES MISSION ! 2018 Camp Aloha focus on New • Participate Fee: First-tier Cities with below USD 1,500 for 1 city 【Region: Hong Kong, Shanghai, Wuhan】 potential partners: USD 3,700 for 3 Cities [Hong Kong] Hong Kong 2018 Camp • Including: 2018 Camp ALOHA China Mission provides Shenzhen, Guangzhou ALOHA April Hotel venue rental, Venue Hawai‘i stakeholders face-to-face [Wuhan] Wuhan China & Hong 15 – 21 setup, Booth setup, Meals, interactions with about 400 wholesalers, Chongqing, Chengdu, Changsha, Kong Mission Performance, tour operators, OTAs, retail agents and Xi’an Shanghai Ground transportation MICE intermediaries. [Shanghai] • Excludes: Hangzhou, Suzhou, Ningbo, Flights, Accommodations Shaoxin, Wuxi, Nanjing TRADE FAMILIARIZATION TRIPS (FAMS) CITS Jiangsu Jiangsu Sainty Tours Wuxi CTS – Sincerity Tour Trade FAM A Sponsorship on: Ningbo Fei Yang Travel 【Target: New First Tier Cities】 • Hotel Rooms CITS Ningbo New First Tier 12 selected travel agencies. To provide Island of • Meals March 26 - Wenzhou Overseas Travel Cities education on the Hawaiian Islands. Hawaiʻi • Ground Transportation April 1 Jiangsu Comfort Tour Operators Support trade in product development and Oʻahu • Flights Jiangsu Jingshang packaging. • Activities/Attractions Zhejiang CTS 【FAM Done】 • Itinerary suggestions CTS Anhui CYTS Zhejiang AITS

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Ctrip – Group Dept. Utour Sponsorship on: Trade FAM B 【Target: OTAs & Airlines】 DTA Maui • Hotel Rooms

8 - 10 selected trade Product Planning Nanhu Oʻahu • Meals First Tier Cities - Sep 27 – Managers. To provide education on Champion Holiday Island of • Ground Transportation Product Oct 02 the Hawaiian Islands. Support trade in Footmark Hawaiʻi • Flights Planning product development and packaging. Baicheng • Activities/Attractions Managers Wanner • Itinerary suggestions Bestour Trade FAM C Shenzhen Botune 【Target: MICE End-user】 Sponsorship on: CITIC Prudential Life Insurance • Hotel Rooms Experience CITIC Tourism Group Company Oʻahu 8 selected MCI End-users will join the FAM • Meals Aloha Business Infinitus Island of June 8-12 and attend 2018 Experience Aloha • Ground Transportation Exchange – Guangzhou Meiya Shine Tour Hawai‘i Business Exchange Hawaiʻi. To provide • Flights Corporate MCI International Travel Service Maui education on the Hawaiian Islands and get • MCI Activities/ Novartis potential leads. Attractions 【FAM Done】 Pro-Health

MCI MCI Campaign • An inter-school campaign for students #1 to join a contest to learn about nature Targeting Junior and High schools,

of Hawaiʻi. Campaign targets the travel agents who sell Edu-travel Lucky Draw on: Little May - June education travel segments. products, educational China • Flights Astronomer of • Winner prize: 8-10pax groups will be organizations and edu-media in • Activities / Attractions Hawai'i on trip to Island of Hawai‘i, Maui and China.

Oʻahu. 【Done】 Sponsorship on: MCI Campaign • Incentives designed to encourage MICE Incentives designed to encourage • Hotel Rooms #2 agents, planners, corporate and MICE agents, planners, corporate • Meals

Year Long intermediaries to book the Hawaiian and intermediaries to book the China • Ground Transportation Be Inspired - Islands for corporate meetings and Hawaiian Islands for corporate • Activities/Attractions/ Hawai'i MCI incentive business. meetings and incentive business. Shopping Pack! • Event venues

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PUBLIC RELATIONS Media FAM A Sponsorship on: 【Target: Beijing, Shanghai, Guangzhou】 • AnaCoppla • Hotel Rooms 6 – 8 Selected Fashion & Luxury KOLs in • Patty Zhou Fashion & O‘ahu • Meals China and 1 HTC escort to visit the • Shen Wei Luxury KOLs June Island of • Ground Transportation Hawaiian Islands and share their • Nono Hawai‘i • Activities / Attractions experiences to create massive media • Hmily 【Fam Done】 • exposure. • Shiran Cheng Itinerary • Souvenirs 【Target: Beijing, Shanghai, Guangzhou】 • Modern Weekly Sponsorship on: Media FAM B 6 – 8 Selected Chinese Fashion & Lifestyle • Men’s Uno • Hotel Rooms

travel media and online Travel media +1 • GQ.COM.CN O‘ahu • Meals Fashion & September HTC escort to visit the Hawaiian Islands • So Figaro Kaua‘i • Ground Transportation Lifestyle Travel and share articles to create massive media • Holiday Mook • Activities / Attractions Media exposure. • Feekr • Itinerary Marketing Initiatives • Inspirational Multi-channel Online and Offline Campaign to excite the premium travelers and position Initiative #1 Hawaiʻi as the “Diamond of All Islands” Sponsorship for Winning Couples: • China Eastern Airlines • Millennial Romance Couples scale live • Hotel Rooms Happy Healthy • High-end jewelry brand- February volcano and dive into treasured China • Meals Hawaiʻi – Chow Tai Fook landmarks of Hawaiʻi in search of the • Ground Transportation Diamond of • Zanadu “Diamond” • Activities / Romance Attractions Islands • Campaign will employ channels including broadcast, social community platform and social media apps • Vote for Hawaiʻi Next Top ALOHA Baby Spokesperson. Initiative #2 Sponsorship for Winning • Campaign enables participating Multi- • GYMBOREE Families: generational families to show off their Happy Healthy • Parenting Paradise • Hotel Rooms July little Emperor and Empress of China. China Hawaiʻi – • Childhood Development • Hawai‘i family-friendly Holiday • Featuring Hawai‘i family-friendly Hawaiʻi Baby Class Prizes resources Ambassador • Souvenirs • The ALOHA Baby with highest votes stands to win family travel prizes.

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• Inspirational Integrated Social Media Initiative #3 Campaign to excite the Millennials Sponsorship for Game Winners: • CANON who are fond of fashion, shopping, • Flight Tickets • Maui Jim Happy Healthy healthy outdoor travel. • Hotel Rooms September • GZL China Hawaiʻi – • Highlight the unique seasonal • Meals • Asiana Airlines Island Styles Of environments and experiences of • Souvenirs • Qyer.com Seasons Hawaiʻi matched with lifestyle brands • Hawai‘i Local Fashion Brands • Co-op with a Celebrity KOL • Campaign taps on partnership with Foodie Digital Media for the launch of Sponsorship for Lucky draw: Initiative #4 Hawaiian Islands Food Culture Week in • Hotel Rooms

China • X-Fun TV Show • Hawai‘i Gourmet Tour Prizes Happy Healthy China October • Food critics and KOLs will drive • Joy Food App • Souvenirs Hawaiʻi – #HawaiiFoodCulture# • Restaurant Vouchers Cuisine with • Showcase the healthy, tasty and • Authentic Hawaiian Food ALOHA colorful food culture of the Hawaiian Brands Islands

FOR MORE INFORMATION, PLEASE CONTACT :

Name Title China Region Email Elyn Xu Marketing Director Nationwide [email protected] Echo Zhao Trade & MCI Director Nationwide [email protected] Group Email [email protected]

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