Flavors of the Future Rising stars of flavors for sports nutrition influenced by North America A journey of discovery Your new flavor forecast

So, what’s next? Innovation is the lifeblood of success. Nowhere As part of our ongoing flavor exploration journey, is this more evident than in the sports and we wanted to ensure that we uncovered the stars Which trends are set to shape the winning performance nutrition market, where savvy of tomorrow and beyond. We have divided our flavors of tomorrow? How do we separate consumers actively seek the latest nutritional chosen flavors into four categories that illustrate the fleeting from the enduring? What will science delivered in new and interesting formats where the flavor sits in terms of its lifecycle from make my products stand out? These are and flavors. emerging through to global potential. among our favorite conversations.

So, we set out to devise our hot list of the rising stars of flavors for sports nutrition. Our journey of discovery begins with the flavor zeitgeist, harvesting ideas and inspiration from influential bloggers, food writers and futurologists. Then we benchmarked with real data such as product launches and global search trends. Yuzu Tart Cherry Pecans S’mores Finally, our experts in flavor and sports Turmeric Birthday Cake nutrition assessed and refined to create our Speculoos Cookie Dough hot list; only those that they felt had true potential in the market making the final cut. Ahead of the curve, Starting to appear Regarded as normal Well established in new to consumers and in food products or conventional in a certain regions with generally too novel to with potential to segment and poised potential for global be on menus. mainstream in the to work in sports appeal. near future. nutrition.

Authors Paired to perfection

Foodpairing® uses science to analyze and determine, ginger Alexandre Massumoto Principal Researcher on a molecular level, the degrees and compatibility between different ingredients.

Sarah O’Neill Marketing Manager, Carbery Will McCormack Business Development Manager, Synergy US Reveal delicious pairings you’ve never even imagined! Barbara McCarthy Nutrition Research Manager, Carbery Parveen Werner Marketing Director, Synergy US Hugh Evans Marketing Manager, Synergy UK lemon

carrot IN MARKET PRODUCTS CONSUMER INTEREST

U Matcha Matcha with yuzu flavor Yuzu (USA, 2013)

Samuel Adams American Summer Tropic of Yuzu wheat ale (USA, Jul 2017)

Truly Spiked & Sparkling Lemon & yuzu flavor sparkling water (USA, Feb 2018)

Sencha Naturals Yuzu & ginger green tea mints (USA, 2017)

FLAVOR COMBOS

Yuzu is a citrus fruit similar to a small, irregular grapefruit Yuzu Is the Asian “Superfruit” with pitted skin. It can be yellow Seattle Bartenders Are Currently or green depending on the degree of ripeness. Yuzu originated from and grows wild in Love With in central China and Tibet. It was introduced to and Korea during the Tang Dynasty lemon and it remains widely cultivated there. Yuzu Is Embraced as The yuzu’s flavor is tart, closely resembling a Mainstay Ingredient that of a grapefruit, with overtones of Favored for its subtle citrus flavor that is less tart mandarin orange. It is rarely eaten as a fruit, than its counterparts, yuzu has made its way onto though in the its aromatic apple menus across the world and has been incorporated zest (outer rind) is used to garnish some into products ranging from alcoholic beverages to artisan desserts. The newfound popularity of the flavor dishes, and its juice is commonly used as a highlights the progression of interest in Japanese mint seasoning, similar to lemon in other cuisines. cuisine beyond and other mainstays. IN MARKET PRODUCTS CONSUMER INTEREST

Halo Top Mochi & green tea Mochi (USA, Aug 2017)

My/Mo (USA, Jun 2017)

Mochi, a simple pounded rice Buono Mochi Ice Dessert cake, has begun its journey Non-dairy mango ice dessert to become the fusion dessert (USA, May 2018) we’ve all come to know and love. A traditional Japanese food, it is typically sold and eaten during the Japanese New Year. Nowadays, people refer to mochi ice cream as simply mochi. However, using the shorthand you are referring exclusively to the dough surrounding center.

FLAVOR COMBOS

It’s perfectly soft and squishy on the outside, but refreshingly cold and creamy on the inside. The textures of the mochi and the ice Mochi bars are coming! cream work perfectly together, It’s hard to improve on plain ice cream, but wrapping and every variety we tried was it in soft, spongy mochi does the trick saturated with flavor strawberry

If you haven’t bitten into a squishy, sweet, cold mochi, you’re seriously missing out green tea

Mochi flavored products started to appear in late 2014 EPIC! and have increased by 300% since then mango IN MARKET PRODUCTS CONSUMER INTEREST

Cherry Performer Recovery-Enhancing Body Fuel Tart Tart cherry juice Cherry (USA, Mar 2018) Bissinger’s Tart Cherry & Cocoa Nib Crisp Dark bar (USA, Feb 2018)

Upruit Sparkling Tart Cherry Cold-Brew Coffee Cold pressed fruit and sparkling cold-brew coffee Tart cherries, also known as sour (USA, Oct 2017) cherries, are bright red when FLAVOR COMBOS harvested and retain their vibrant color when juiced, frozen or baked. There are several varieties of the tart or sour cherry: the dark-red Morello cherry and the lighter-red varieties including the Amarelle cherry and the popular Montmorency cherry. NEW PRODUCT LAUNCHES The Montmorency cherry is the most popular and owes its status to its use in baking and other recipes. strawberry

Why Everyone’s Sweet on Tart Cherries

blueberry

Tart Cherry Numbers of tart cherry product launches increased by Next Superfood of 2018 87% between Q4 2017 and Q1 2018. chocolate IN MARKET PRODUCTS CONSUMER INTEREST

Noona’s Little Miss Turmeric Sunshine Turmeric Ice Cream (USA, May 2017)

Iconic Protein Turmeric & ginger protein drink (USA, Jan 2018)

Turmeric is a rhizomatous herbaceous perennial flowering plant of the ginger family. It is native to the Indian subcontinent Lipton Daily Support and Southeast Asia. To make ground Turmeric, echinacea & ginger turmeric the rhizomes are boiled in water for green tea supplement (USA, Nov 2017) about 30–45 minutes and then dried in hot ovens, after which they are ground into a deep orange-yellow powder. Turmeric is commonly used as a coloring and flavoring agent in Asian and Indian cuisines, especially for curries, as FLAVOR COMBOS NEW PRODUCT LAUNCHES well as for dyeing.

Turmeric powder has a warm, bitter, pepper-like flavor and earthy, mustard-like aroma.

From golden lattes to wonder drug - is turmeric really such a super spice? ginger

Why Turmeric is the New Superfood Turmeric flavored product launches had an increase of 51% in the last year in North America and has shown no sign of slowing down. lemon Turmeric has earned its status as a superfood in recent Starbucks is hopping on the years thanks to its active ingredient curcumin, which is turmeric latte trend carrot known to have anti-inflammatory properties. IN MARKET PRODUCTS CONSUMER INTEREST

Tillamook Special Batch Speculoos cookie caramel Speculoos ice cream (USA, Aug 2017)

Lidl Speculoos Crunchy cookie spread (USA, Oct 2017)

Zöet Speculoos Cookie Butter Milk chocolate truffles (USA, Oct 2017)

FLAVOR COMBOS THE MEDIA SAYS

Speculoos is a type of spiced The Rise of Cookie Butter: shortcrust biscuit, traditionally How Speculoos Spread Hit It Big in baked for consumption on or the U.S. just before St. Nicholas’ Day in the Netherlands (5th of December), Belgium (6th of December), and around Christmas in Germany. peach Speculoos are thin, very crunchy, caramelized, slightly browned. Most significantly they have Is Cookie Butter the New Nutella? some image or figure, often from the traditional stories about St. Nicholas, stamped on the front side before baking; the back is flat. lychee The European indulgence made its way to North America in 2010, but has only hit the Food Trend: Why we’re loving mainstream in 2017. passionfruit Cookie Butter IN MARKET PRODUCTS CONSUMER INTEREST

Häagen-Dazs Matcha (Mexico, Aug 2018)

Blue Print Organic Matcha Nut Cashew drink Matcha is finely ground powder (USA, Mar 2018) from specially grown and processed green tea leaves. The Iconic Protein green tea plants for matcha are Coconut Cream & Matcha shade-grown for about three weeks Protein drink before harvest and the stems and veins are (USA , Jan 2018) removed in processing. During shaded growth the plant produces more theanine and caffeine. The powdered form of matcha is consumed differently from regular tea leaves or tea bags. Dean & Deluca Performance It is dissolved in a liquid, typically water or milk. Matcha & espresso nutrition bar In modern times, matcha also has come to be (USA) used to flavor and dye foods such as mochi and soba noodles, green tea ice cream, matcha lattes, and a variety of Japanese wagashi confectionery. FLAVOR COMBOS THE MEDIA SAYS

The complex taste of matcha has been described as rich, aromatic, astringent, and leaving a lingering sweetness. This What is matcha tea and why is it unique taste profile has been attributed so popular? to chlorophyll and amino acids. Three years ago, it was a challenge to find a decent cup of matcha tea in New York. Now customers need not walk more than a few blocks before stumbling into one of a dozen cafés in Lower Manhattan specializing in the mango Japanese green tea.

Behind the trends: Matcha

lychee

520% growth of matcha flavored product launches over ‘Matcha’ gets remake in U.S. market the last four years. raspberry IN MARKET PRODUCTS CONSUMER INTEREST

Simple Truth Pecan & Butter Almond dessert Pecan (USA, Feb 2018)

Nada Moo! Mmm... Maple Pecan Dairy-free frozen dessert (USA, Jan 2018)

Häagen-Dazs Bourbon Praline Pecan Ice cream (USA, Apr 2017)

NEW PRODUCT LAUNCHES

FLAVOR COMBOS

402% growth in pecan flavors for ice cream products Pecans are native to North between Q4 2017 and Q1 2018. America; the nuts were propagated by Native Americans What to expect for fall 2018: • Increased mentions on breakfast menus, as far north as Illinois and the particularly in breakfast starches such as pancakes southern part of Iowa. Once people had and waffles pecans, they started using them for baking. The • Continued use in sauces atop desserts earliest printed pecan recipes began popping up • Toasted pecan flavoring, namely in coffee in Texas cookbooks in 1870s and 1880s. beverages IN MARKET PRODUCTS CONSUMER INTEREST

Post Frosted S’mores Bites S’mores Shredded wheat cereal (Mexico, Mar 2018)

Leclerc Choco Max S’mores flavored chocolate coated chewy bars (Mexico, Feb 2018)

Nice! S’mores flavored chewy granola bars (Puerto Rico, Jan 2018)

THE MEDIA SAYS Duncan Hines Funtastic S’mores Microwave cake mix (Mexico, Jan 2018)

RELATED GOOGLE SEARCHES

“Who invented s’mores?” S’more is a traditional night- time campfire treat popular in “How to make s’mores in the oven?” the United States and Canada, consisting of a fire-roasted “S’mores frappuccino” marshmallow and a layer of chocolate sandwiched between two pieces of graham “S’mores dip recipe” cracker. In the United States 10th of August is the National S’mores Day. “S’mores bars recipe” IN MARKET PRODUCTS CONSUMER INTEREST

Cookie Ben & Jerry’s Cinn-Dough-rella Cinnamon bun dough ice cream Dough (USA, May 2018)

Ben & Jerry’s Chip off the Dough Block Peanut butter cookie dough ice cream (USA, May 2018)

Ben & Jerry’s P.B Dough-ble Chocolate Chocolate chip cookie dough ice cream NEW PRODUCT LAUNCHES (USA, May 2018)

THE MEDIA SAYS Cookie Dough flavor started its journey to mainstream favorite when Ben & Jerry’s launched their legendary Chocolate Chip Cookie Dough ice cream in 1984 - the result of Ben & Jerry’s Just Dropped Three a call out to customers to suggest new flavors Brand-New Cookie Dough Flavors for them to try. Today, it still ranks in their top It only makes sense that Ben and Jerry, the guys 5 best selling variants. Ready-to-eat gourmet known for their chunk-filled ice cream, are the ones behind cookie dough ice cream. As the story goes, an Cookie Dough is widely available in a range of anonymous fan sent in a suggestion to make the flavor sub-flavors through supermarkets, specialist back in 1984, and decades later, it’s one of their most stores and dough shops. The internet is a awash popular flavors. This summer, the brand is upping the with recipes for homemade protein shakes and ante with three new cookie dough flavors, available in Cookie Dough was one of the top flavors for ice cream smoothies in this nostalgic flavor. scoop shops now. in 2017 with 33 new launches. IN MARKET PRODUCTS CONSUMER INTEREST

Tastykake Birthday Kake Birthday Cake Flavored Kake Chips (USA , Jan 2018)

One Birthday cake flavored protein bar (USA, Apr 2018)

Quest Bar Birthday cake flavored protein bar (USA , Mar 2018)

On Cake Bites Birthday cake flavored protein snack NEW PRODUCT LAUNCHES (Mexico, Mar 2018)

THE MEDIA SAYS

Celebratory Flavor: Birthday cake- Consumer’s desire for nostalgic flavored products highlight its new flavors continues to grow. Despite birthday cake flavor role as a standalone flavor being somewhat esoteric in nature, Implications - Following in the same vein as everything it has become a popular staple of bagel in becoming a flavor in its own right, birthday cake is now an mainstream flavor offered in a variety hard candy and other confectionery in of food and beverage categories. This shift highlights recent years. Birthday Cake flavor is perfectly the comfort in familiar experiences such as shared Birthday cake started to appear as a flavor around positioned to appeal to consumers with a celebrations and the ability to evoke the positive 2013 but has reached its peak only in late 2016: 10 new sweet tooth looking for unique flavors that are connotations of such events in exciting new flavor launches in Q4 2016. Latin Americans are trying the new youthful, fun and celebratory. offerings. flavor with 2 launches published in the last few months. [email protected]

Product images sourced from Mintel Global New Product Database (GNPD). Carbery Group has compiled this brochure for information purposes only. Information contained in this brochure has been compiled with the utmost care using sources and resources classified as reliable. All statements and information made in this brochure are for information purposes only and completely without obligation. Carbery Group assumes no liability for any losses or damage resulting from the trust, reliance or dependence on the published information contained in this brochure by any party.