WITH LEADING BRANDS We Drive the Presence of Our Brands in the World and There Is Significant Potential for Further Growth

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WITH LEADING BRANDS We Drive the Presence of Our Brands in the World and There Is Significant Potential for Further Growth ALSEA CONNECTS TO THE WORLD WITH LEADING BRANDS We drive the presence of our brands in the world and there is significant potential for further growth. SEGMENTS units / % TOTAL QUICK SERVICE RESTAURANTS 1,805 / 48.9% COFFEE SHOPS 3,688 1,024 / 27.8% UNITS CASUAL DINING RESTAURANTS 573 / 15.5% 67% 33% MEXICO INTERNATIONAL FAMILY RESTAURANTS 286 / 7.8% Figures as of december, 2018 [102-1, 102-2] 12 During 2018, we continued consolidating our leadership as the top restaurant operator in Latin America and Europe through our business model and in line with our growth strategy. 3 35 95 286 16 64 76 229 666 UNITS UNIDADESUNITS 19 México Mexico Spain 2,467 593 Argentina 1,024 265 Colombia 181 4 Chile 173 Uruguay 5 Brazil 32 1,139 4 7 14 +3,600 +71,000 COUNTRIES BRANDS RESTAURANTS EMPLOYEES 2,947 741 CORPORATE BEFORE SUBFRANCHISES AQUISITIONS FIGURES AS OF DECEMBER, 2018 13 On December 27th we successfully completed the aquisition of Grupo Vips in Spain and Portugal; in early 2019 we obtained operating rights for Starbucks in France and Benelux, thereby making our operation more robust in Europe. 95 286 64 4 230 35 18 16 4 32 77 105 UNITS UNITS 661 Mexico Spain 34 2,477 1,036 Argentina Portugal 264 22 Colombia France 183 182 Chile Belgium 18 1,498 175 28 Uruguay The Netherlands 5 82 Brazil Luxemburg 6 4 3 1,154 124 12 19 +4,400 +85,000 COUNTRIES BRANDS RESTAURANTS EMPLOYEES 3,409 1,052 CORPORATE AFTER SUBFRANCHISES AQUISITIONS [102-2, 102-4, 102-6, 102-7, 102-10] FIGURES AS OF MARCH, 2019 14 ALSEA EUROPE + + Zena This year, Alsea has significantly reinforced its presence in Europe with the purchase of Grupo Vips in Spain and Portugal, and once again, with the acquisition of operating rights of Starbucks in France, the Netherlands, Belgium and Luxemburg. Grupo Vips adds 454 stores (362 corporate and 92 franchises) to the Company portfolio and with the incorporation of Grupo Vips and Zena-Alsea in Spain and Portugal, Alsea we became one of the major restaurant companies in Iberia, with over 1,000 stores and restaurants and a total of 10 brands throughout the region. In this manner we consolidated our long-term project in the region, having brands that generated greater value for the Company. This strategic operation represents a great opportunity to consolidate our presence in the European market because Grupo Vips has over 50 years of experience and a portfolio of consolidated brands with enormous growth potential, in addition to being an important opportunity for synergy in the region. Moreover, Alsea has acquired the rights to operate Starbucks in France, the Netherlands, Belgium and Luxemburg, totaling 285 stores, of which 82 are corporate 203 are sub-franchises. Through this transition, Alsea will expand its presence with Starbucks in Europe, a brand that enjoys great acceptance throughout Europe and with which Alsea has considerable experience regarding operations and strategic plans. [102-10, 102-49] 15 • Leading concept in the casual dining sector in Spain, • A Fast Casual chain that combines the best of a VIPS • A chain specializing in Italian-Mediterranean cuisine with 50 years of experience restaurant-cafeteria with the agility of fast food • Its customers enjoy freshly made dishes with ingredients • A restaurant-cafeteria with an extensive culinary offering • VIPS Smart is the sum of Smart Service + Smart Food + straight from Italy, a hospitable, warm and cosmopolitan that fits all tastes and moments of the day Smart Price + Smart Place atmosphere that entices one and all to share the • The very first VIPS restaurant opened it doors in Madrid • The first VIPS Smart restaurant opened its doors in 2016 experience in 1969, and quickly became an iconic brand in Spain in Madrid and today it has over 30 establishments • Created in the late 80’s, the brand has over 120 restaurants throughout Spain and in Lisbon, Portugal • One of the most important casual dining chains in the • Wagamama is a well-known brand with over 25 years of • Starbucks arrived in Spain in 2002 and 2008 in world, with 870 restaurants present in 29 countries history, inspired in the fast-paced Japanese ramen bars. It Portugal • Fridays offers its customers the experience of the offers a menu of Asian dishes that are organic, nutritional • Thanks to its broad acceptance and the loyalty of its authentic American Bar & Grill, in an atmosphere full and made on the spot. customers, it now has over 140 stores throughout the of energy and excitement • A great way to feed the soul, in addition to the body main cities and airports of Spain and Portugal • The ideal place to socialize and celebrate the spirt of • The brand arrived in Spain in 2017, with 6 restaurants being Friday, every day of the week currently in operation in Madrid • A brand present in Spain since 1992, with 18 restaurants 16.
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