University of Nebraska - Lincoln DigitalCommons@University of Nebraska - Lincoln Professional Projects from the College of Journalism and Mass Communications, College Journalism and Mass Communications of 4-2021 With a female vice president in office, has media gender-bias left the presidential campaign trail? The short answer is no, and the reason why is deep rooted. Nora Tarte University of Nebraska-Lincoln,
[email protected] Follow this and additional works at: https://digitalcommons.unl.edu/journalismprojects Part of the Broadcast and Video Studies Commons, Communication Technology and New Media Commons, Critical and Cultural Studies Commons, Journalism Studies Commons, Mass Communication Commons, and the Other Communication Commons Tarte, Nora, "With a female vice president in office, has media gender-bias left the esidentialpr campaign trail? The short answer is no, and the reason why is deep rooted." (2021). Professional Projects from the College of Journalism and Mass Communications. 25. https://digitalcommons.unl.edu/journalismprojects/25 This Article is brought to you for free and open access by the Journalism and Mass Communications, College of at DigitalCommons@University of Nebraska - Lincoln. It has been accepted for inclusion in Professional Projects from the College of Journalism and Mass Communications by an authorized administrator of DigitalCommons@University of Nebraska - Lincoln. With a female vice president in office, has media gender-bias left the presidential campaign trail? The short answer is no, and the reason why is deep rooted. Abstract An examination of treatment in the media of female vice presidential candidates—Geraldine Ferraro (1984), Sarah Palin (2008) and Kamala Harris (2020)—surfaces a trend of gender bias perpetuated by subtly sexist language in all three campaigns.