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The Race Is on Swissquote N°3 July

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The Race Is on Swissquote N°3 July N°3 JULY 2019 WWW.SWISSQUOTE.COM CHF 9.- WWW.SWISSQUOTE.COM FINANCE AND TECHNOLOGY UNPACKED PORTRAIT Stadler picks up speed LIVESTREAMERS Vying for clicks SAUDI ARAMCO Revving up for the IPO DOSSIER THE5G RACE 5G: THE RACE IS ON IS ON Novel applications Companies to watch Interview: Olaf Swantee, CEO of Sunrise ATC BROADCOM CELLNEX ERICSSON NOKIA QORVO QUALCOMM SWISSQUOTE N°3 JULY 2019 SWISSQUOTE N°3 JULY EDITORIAL SWISSQUOTE JULY 2019 Candidate for the position of 5G: tensions are high Chief Performance Officer. The new Cayenne Coupé. Shaped by Performance. Win an alpine test drive: www.cayenne-coupe.ch By Marc Bürki, CEO of Swissquote hey say that whoever mas- with operators, are selling a dream. ters data masters the world. Virtual reality, connected objects, au- This is extremely relevant tonomous cars... So many applications p. 40 p. 45 Tto the trade war raging between are finally made possible via this new Washington and Beijing these past ultra-fast, reactive mobile network. In few months. At the centre of this practice, these usages will very likely battle is a Chinese company: Huawei, become widespread, but only in two accused of espionage by the Trump or three years, when the coverage and government and now blacklisted power of the network is in full force. by several US companies, includ- Currently, average consumers can ing Google. One may wonder who already enjoy speeds that are said to benefits from the situation, given be up to 10 times faster than 4G. But that Huawei, according to independ- there still needs to be a use for it. ent experts, is now far ahead in the highly strategic 5G market. This Sunrise, whose CEO Olaf Swantee key technology, which is currently granted us a long interview, seems p. 32 being launched, will have speeds to have found the right niche. While of several gigabits of data per its slogan “5G for people” seems to second, which is approximately the be focused on smartphone users, wireless equivalent of fibre optics. 5G service is actually an alternative to fibre optics in rural regions that Decidedly a source of tension, 5G is do not have high-speed internet ac- also, rather unexpectedly, the subject cess. The Zurich-based firm is bring- of a popular revolt in Switzerland. As a ing its technology to these areas first. pioneer in Europe, wise Switzerland is It’s an easy way to seduce towns accused of adventurism by opponents and villages, by offering them a “fibre of this new standard, who believe it over the air” service, according to p. 56 to be dangerous and harmful. Health Olaf Swantee’s favourite expression. concerns – which we outline in a fully In the United Kingdom where a similar researched article – are often paired pilot project is currently underway, with a rejection of consumerism and of the slogan is very clear: “5G Rural- a technology perceived as superfluous. First”. This might inspire Sunrise’s future marketing campaigns... This is a valid question. What is the purpose of 5G? Its advocates, starting Happy reading! 3 528_002_19_001_Anz_Bewerbung_Swissquote_F200x260_dfe.indd 3 15.05.19 12:30 SWISSQUOTE JULY 2019 TABLE OF CONTENTS SWISSQUOTE JULY 2019 60 PUBLISHER 24 Swissquote DOSSIER Chemin de la Crétaux 33 1196 Gland – Switzerland T. +41 44 825 88 88 www.swissquote.com 5G: THE RACE [email protected] Manager IS ON Brigitta Cooper 74 EDITORIAL Editor-in-chief Ludovic Chappex Associate editor Bertrand Beauté Design director Natalie Bindelli and Caroline Fischer CANA atelier graphique Route de Jussy 29 – 1226 Thônex 18 www.ateliercana.ch ENERGY TRAVEL Editorial staff Bertrand Beauté, Ludovic Chappex, Jasmine Lecker, Raphaël Leuba, Martin Longet, Salomé Kiner, Gaëlle Sinnassamy, Julie Zaugg 66 Layout Natalie Bindelli, Caroline Fischer, Coralie Meder, Sarah Meylan, Romain Guerini (CANA atelier graphique) Cover CANA atelier graphique sarl Photography STADLER Nicolas Righetti, AFP, Keystone, Getty images, iStockphoto, Newscom, Reuters LIVESTREAMING Editing (English version) Ose Ayewoh, Marco Simon Translation TABLE OF CONTENTS Technicis Finance PRINTING, BINDING AND DISTRIBUTION Stämpfli Ltd. 24. DOSSIER : 3. EDITORIAL 14. TRENDS 5G, THE RACE 60. ENERGY 72. AUTO Wölflistrasse 1 – 3001 Bern by Marc Bürki Personalities, Saudi Aramco: BMW Series 3, www.staempfli.com nations, innovations IS ON the giant preparing the serial winner 6. SCANS for its IPO ADVERTISING 32. Interview with 48. Seven companies with Infoplus AG Economic 18. PORTRAIT Olaf Swantee, the right frequency 74. TRAVEL Traubenweg 51, CH-8700 Küsnacht survey Stadler picks CEO of Sunrise 66. INTERNET The hills of [email protected] up speed 54. Smartphones: Professional Valparaíso WEMF 38. An increasingly manufacturers livestreamers REMP 2018: 52,335 ex. Print run: 60,000 ex. powerful mobile race towards 5G 80. TRIED AND TESTED network Climbing a 125-metre 56. Is 5G transmitter 40. Five concrete dangerous? examples SUBSCRIPTIONABONNEMENT CHF 40.- pour 6 numéros 45. Behind the scenes CHF 40 FOR 6 ISSUES www.swissquote.ch/magazinewww.swissquote.ch/magazine/f/ of a bitter war STADLER / ISTOCK BARRY IVERSON PHOTOGRAPHY NEWSCOM LOIC MERMILLOD NICOLAS ASFOURI AFP STADLER 4 5 SWISSQUOTE JULY 2019 SCANS SWISSQUOTE JULY 2019 digital RANKING INDIA: A TARGET Sacred Games, FOR STREAMING GIANTS SCANS the Netflix series created for the Indian The Indian market is enormous and the THE TOP 5 CHEESE-EXPORTING market is advertised COUNTRIES on the streets quality of its television shows leaves (based on the value of exports in 2018) of Mumbai. much to be desired. This environment finance is a tempting opportunity for streaming CHINESE-SWISS STOCK MARKET CONTRACT giants. Disney, which owns Indian plat- 1. GERMANY form Hotstar, created Hindi versions of $4.6 BN Criminal Justice and The Office. Netflix 2. NETHERLANDS published a series called Sacred Games $4.1 BN “ We are for the Indian market. Amazon also pro- 3. FRANCE duces content specifically for India. The $3.7 BN investing in three giants have also developed pack- 4. ITALY the UK. We ages priced to suit Indian households’ low purchasing power. A Netflix subscrip- $3.3 BN hold a long tion only costs 250 rupees (3.65 francs) 5. DENMARK per month, while Amazon’s is limited to $1.8 BN term bullish 999 rupees (14.6 francs) per year. DIS NFLX AMZN The headquarters of view on the Source : The World Factbook SIX Group in Zurich. FABRICE COFFRINI / AFP FABRICE UK wealth The Swiss and Shanghai stock exchanges have signed a management MILLENNIAL AMERICANS’ TOP 5 partnership agreement. Some financial instruments can be FAVOURITE BRANDS listed on the other country’s platform, which would allow opportunity ” (According to a survey of 400,000 Swiss companies to access cash reserves from their Chinese consumers) counterparts, and vice versa. It is also expected to encourage David Durlacher, 1. Chinese companies to be listed on the SIX in order to access CEO of Julius Baer International. more international capital. In 2013, the two countries signed a free trade agreement, followed by a monetary agreement a 2. year later between the Swiss National Bank and the People’s Bank of China. 3. INDRANIL MUKHERJEE / AFP 4. oil auto BIG DATA USED FOR FRACKING SGS PUTS SELF-DRIVING CARS TO THE TEST 5. Fracking has made oil extraction a com- Source : Morning Consult plex science. To improve yields using this An oil extraction technology, ExxonMobil has partnered site in North with Microsoft. The Redmond firm will Dakota (US). provide cloud computing solutions in THE TOP 5 CANNABIS COMPANIES order to collect as much information as WITH THE MOST DEBT $120 billion possible in real time about operations in the Permian Basin in Texas. The tool will 1. CONSTELLATION BRANDS The valuation achieved allow ExxonMobil to make more effective $13.6 BN by Uber when it decisions in terms of where wells should 2. SCOTTS MIRACLE-GRO went public on the $2 BN be drilled and how they are operated. The ISTOCK New York exchange in Texas-based group will then be able to Geneva-based SGS has created a 3. AURORA CANNABIS early May. The ride- detect – and repair – leaks more quickly. vehicles are forced to use a multi- joint venture with Taiwanese company $599 M hailing service is the ExxonMobil is hoping to increase its pro- tude of partners to obtain this service. Allion Labs to develop a testing and SGS-Allion Automotive Communications 4. TILRAY largest online platform duction to 50,000 barrels a day by 2025. certification offering for the elec- will begin its operations in Asia – in $420 M to go public since Amazon has developed a similar service tronic systems that will be used in 5. APHRIA and has started exploring partnerships particular in China and Japan, where the Alibaba, which reached self-driving vehicles to help detect with BP and Shell. roll-out of self-driving vehicles is most $47 M a valuation of $169 any potential technological failures. advanced – before targeting the US and MSFT XOM billion in 2014. Currently, the manufacturers of these European markets. SGSN INGRAM PUBLISHING / NEWSCOM Sources: YCharts, company reports and press releases 2019 6 7 SCANS SWISSQUOTE JULY 2019 SCANS SWISSQUOTE JULY 2019 SCANS digital MARKETING AGENCIES CONQUERING THE WEB KICKSTARTER Arthur Sadoun, chairman and CEO of Publicis Group, here at an event in Paris (2018). “If I had to 1 MILLION+ start the The number of pigs in service again, China that have had to be slaughtered since I probably August because of the would not African swine fever that has ravaged the emphasize country’s farms. This the follower has caused the price count or the of pork to skyrocket, 348 increasing by 36% ‘like’ count The number ERIC PIERMONT / AFP in early April.
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