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D5.1 Market Analysis.Pdf Europeana Space – Spaces of possibility for the creative reuse of Europeana’s content CIP Best practice network - project number 621037 Deliverable number D5.1 Title Market Analysis Due date Month 6 Actual date of July 2014 delivery to EC Included (indicate Executive Abstract Table of Contents as appropriate) Summary Project Coordinator: Coventry University Prof. Sarah Whatley Priority Street, Coventry CV1 5FB, UK +44 (0) 797 4984304 E-mail: [email protected] Project WEB site address: http://www.europeana-space.eu Page 1 of 102 EUROPEANA SPACE D5.1 Market Analysis Context: Partner responsible for UNIVE deliverable Deliverable author(s) Tomaso Borzomì, Leonardo Buzzavo, Eugenio Pandolfi, Andrea Toffanello Deliverable version number 2.1 Dissemination Level Public X Restricted to other programme participants (including the Commission Services) Restricted to a group specified by the consortium (including the Commission Services) Confidential, only for members of the consortium (including the Commission Services) History: Change log Version Date Author Reason for change 1.0 Jul 3rd Tomaso Borzomì, Leonardo 2014 Buzzavo, Eugenio Pandolfi, Andrea Toffanello 2.0 Jul 30th Tomaso Borzomì, Leonardo Review process Buzzavo, Eugenio Pandolfi, Andrea Toffanello; Gregory Markus and Lizzy Komen (NISV) and Tim Hammerton (COVUNI) 2.1 Jul 30th Tim Hammerton Minor amendments Release approval Version Date Name & organisation Role 2.1 31 July Tim Hammerton (COVUNI) Project Manager 2014 Page 2 of 102 EUROPEANA SPACE D5.1 Market Analysis Statement of originality: This deliverable contains original unpublished work except where clearly indicated otherwise. Acknowledgement of previously published material and of the work of others has been made through appropriate citation, quotation or both. Page 3 of 102 EUROPEANA SPACE D5.1 Market Analysis TABLE OF CONTENTS 1 EXECUTIVE SUMMARY ........................................................................................ 6 2 INTRODUCTION AND METHODOLOGY ................................................................. 7 3 THE MARKET FOR THE RE-USE OF DIGITAL CULTURAL RESOURCES ....................... 8 4 TV ..................................................................................................................... 11 4.1 General overview of the area ............................................................................... 11 4.1.1 Introductory overview & key definitions ............................................................... 11 4.1.2 Market size and potential: macro-data and key figures ........................................ 12 4.1.3 Forms of consumption ........................................................................................... 13 4.2 Business models ................................................................................................... 15 4.2.1 Main business models ............................................................................................ 15 4.2.1.1 Second screen……………………………………………………………………..............................15 4.2.1.2 Tern tv brings two distinct business models: Television and multimedia production……………………………………………………………………...............................................18 4.2.1.3 Broadcast and local business model……………………………………………………………….21 4.2.2 Overall considerations ........................................................................................... 23 5 PHOTOGRAPHY ................................................................................................. 27 5.1 General overview of the area ............................................................................... 27 5.1.1 Introductory overview & key definitions ............................................................... 27 5.1.2 Market size and potential: macro-data and key figures ........................................ 30 5.1.3 Forms of consumption ........................................................................................... 31 5.2 Business models ................................................................................................... 33 5.2.1 Main business models ............................................................................................ 33 5.2.2 Overall considerations ........................................................................................... 38 6 DANCE .............................................................................................................. 39 6.1 General overview of the area ............................................................................... 39 6.1.1 Introductory overview & key definitions ............................................................... 39 6.1.2 Market size and potential: macro-data and key figures ........................................ 40 6.1.2.1 Professional and semi-professionals ………………………………..…………………………….40 6.1.2.2 Dance Fans ………………………………..…………………………………………….…………………….42 6.1.3 Forms of consumption ........................................................................................... 43 6.2 Business models ................................................................................................... 45 6.2.1 Main business models ............................................................................................ 45 6.2.2 Dance learning mobile app .................................................................................... 46 6.2.3 Main business models: Software for developing choreography ........................... 47 6.2.4 Overall considerations ........................................................................................... 48 7 GAMES ............................................................................................................. 49 7.1 General overview of the area ............................................................................... 49 7.1.1 Introductory overview & key definitions ............................................................... 49 7.1.2 Market size and potential: macro-data and key figures ........................................ 52 7.1.3 Forms of consumption ........................................................................................... 53 7.2 Business models ................................................................................................... 55 7.2.1 Main business models ............................................................................................ 55 7.2.2 Overall considerations ........................................................................................... 60 8 OPEN AND HYBRID PUBLISHING ........................................................................ 61 8.1 General overview of the area ............................................................................... 61 8.1.1 Introductory overview & key definitions ............................................................... 61 Page 4 of 102 EUROPEANA SPACE D5.1 Market Analysis 8.1.2 Market size and potential: macro-data and key figures ........................................ 62 8.1.3 Forms of consumption ........................................................................................... 62 8.2 Business models ................................................................................................... 68 8.2.1 Main business models ............................................................................................ 68 8.2.1.1 Open writing business models………..………………………………..…………………………….68 8.2.1.2 Self publishing………………………………….………………………………..…………………………..72 8.2.1.3 E-book sales…………………………………..………………………………..……………………………..74 8.2.2 Overall considerations ........................................................................................... 75 9 MUSEUMS ........................................................................................................ 76 9.1 General overview of the area ............................................................................... 76 9.1.1 Introductory overview & key definitions ............................................................... 76 9.1.2 Market size and potential: macro-data and key figures ........................................ 77 9.1.3 Forms of consumption ........................................................................................... 80 9.2 Business models ................................................................................................... 81 9.2.1 Main business models ............................................................................................ 81 9.2.2 Toolbox in SaaS for the museum to create tools to improve visitor experience. 82 9.2.3 Smartphone App to deepen the visit ..................................................................... 86 9.2.4 Marketplace for expanding outside the museum physical space and to purchase works of art ......................................................................................................................... 88 9.2.5 Overall considerations ........................................................................................... 89 10 CONCLUDING REMARKS .................................................................................... 91 10.1 Results ............................................................................................................... 91 10.2 Impact and coordination with other tasks ........................................................... 94 11 GLOSSARY ........................................................................................................
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