2 / 2018 Auto Vol. 9 motive p. 6 Action plan for long-term China: New rules success in China’s auto market p. 4 p. 14 p. 18 Dr. Christian Malorny, No distractions, please! Noblesse oblige Head Global Automotive, A.T. Kearney Smart cars can be overwhelming Goodwood—where petticoats “New is always exciting” and historic race cars mix Imprint PUBLISHED BY PHOTOGRAPHY, PICTURE CREDITS A.T. Kearney, Inc. Audio Mobil Elektronik (p. 17) 227 West Monroe Street Borgward (p. 22) Chicago, Illinois 60606 Byton (p. 22) United States Dr. Arno Lamminger (p. 17) Gudrun Muschalla (p. 2, 18, 19) Nio (p. 2 – 3, 21) CONTACT A.T. Kearney GmbH plainpicture / Arne Landwehr (p. 2, 9) Sendlinger Straße 8 Shutterstock (p. 6 – 7, 9, 10, 12, 15, 16, 20, 21, 23) 80331 Munich, Germany Toyota (p. 24) phone: + 49 (0) 89 51 56 80 00 Volkswagen (p. 8) fax: + 49 (0) 89 51 56 89 99
[email protected] PRINTED BY www.atkearney.com Himmer GmbH Druckerei & Verlag, Augsburg, Germany CONCEPT AND TEXT Redaktionsbüro Automotive Press This magazine, including all articles and Tina Rumpelt, Germering, Germany illustrations, is protected by copyright. Any utilization is subject to approval by DESIGN CONCEPT, A.T. Kearney, Inc. LAYOUT, AND REALIZATION Stilmanöver Designprojekte, Mainz, Germany © 2018, A.T. Kearney, Inc. www.stilmanoever.de All rights reserved. Automotive Vol. 9 A.T. Kearney A. T. Kearney’s Global Partner Team Automotive Eugenio Prieto Stephan Krubasik EMEA EMEA Nils Kuhlwein Dr. Christian Malorny von Rathenow Global Ole Kahrs EMEA EMEA Manish Mathur Doug Mehl Asia Americas Marcus Weber EMEA » The true strength of this firm, Frederic Ramioulle Americas as in any organization, lies in the Rick Kozole fact that we are all different.