Mercedes-Benz Customer Solutions Gmbh

Mercedes-Benz Customer Solutions GmbH

Collection product instructions Updated 01.03.2021

Mercedes-Benz Customer Solutions GmbH | Sitz und Registergericht/ Domicilie and Register Court: Stuttgart, HRB-Nr./Commercial Register No.: 20881 Geschäftsführung/Management: Andrea Finkbeiner-Müller (CEO), Birgül Meißle (CFO)

und Mercedes-Benz sind eingetragene Marken der Mercedes-Benz AG, Stuttgart, Deutschland / are registered trademarks of Mercedes-Benz AG, Stuttgart, Germany. Inhaltsverzeichnis 1 Product packaging and labelling requirements ...... 3 1.1 Product packaging (single/gift packaging) ...... 3 1.2 Product identification ...... 5 1.2.1 Product label ...... 5 1.2.2 Brand Hologram ...... 5 1.2.3 Hang tag (with brand hologram and product label) ...... 6 1.2.4 Woven Label ...... 6 1.2.5 Care Labels...... 6 2 Product Development ...... 12 2.1 Prototypes ...... 12 2.2 Production approval ...... 12 2.3 Delivery approval ...... 12 3 Trademarks ...... 13 3.1 Mercedes-Benz ...... 13 3.1.1 Mercedes-Benz Van ...... 14 3.1.2 Mercedes-Benz Trucks ...... 14 3.2 Mercedes-Benz Classic ...... 14 3.3 AMG ...... 14 3.4 smart ...... 14 3.5 Co-Branding ...... 15 4 Operation instructions and inserts ...... 15

Seite 2 1 Product packaging and labelling requirements

The supplier is obliged to ensure that the process runs smoothly and on schedule and to procure the product packaging and accessories independently and on schedule. The supplier receives these from the respective system suppliers at reference conditions specially agreed with Mercedes-Benz Customer Solutions. For this purpose, the supplier will contact the respective system supplier immediately after receiving an order. All order forms can be found in the document ordering documents system suppliers. The procurement of product packaging and accessories must never jeopardize the delivery date.

1.1 Product packaging (single/gift packaging) All collection items are to be packed in product packaging. A packaging unit normally contains an article. The product packaging is determined by the product management in accordance with the specifications below and the specifications provided and is released in the status report. You can find detailed information in our packaging manual. Logistics requirements: The packaging and its contents must survive the long logistics route without damage, so care must be taken to ensure adequate outer packaging and upholstery!

The following examples can be set as product packaging:

• Polybags Polybags must be closed in such a way that the item cannot fall out whilst being shipped to our customer. Depending on the product weight, a corresponding quality of the polybag is to be ensured so that it does not break.

• Single/present packaging incl. watch packaging There are various types of single/present packaging:

Which type of packaging is desired can be found in the product specifications.

Furthermore, the packaging is available in three different qualities: Basic, Premium, Iconic Which quality is desired can be found in the product specifications.

Seite 3 Example pictures oft he new packagings:

• Model car packaging

For model cars, there are three packaging parts which can differ depending on the scale:

1:87 1:43 1:18 PC display case PC display case Mercedes-Benz PC None Printed base plate with display case plastic cover, cover spray Printed base plate with point pasted over with plastic cover, cover spray star stickers (cover from point pasted over with Herpa) star stickers (cover from Norev) Model packaging Standard folding box in Standard folding box in Window folding box in the the latest brand layout for the latest brand layout for latest brand layout for Cars, Van or Truck with Cars, Van or Truck with Cars, Van or Truck with hologram sticker hologram sticker two-part polystyrene core and hologram sticker

Screwdriver and glove included Repackaging Packaging additionally Packaging additionally Packaging additionally packaged in transparent packaged in transparent packaged in transparent polybags polybags polybags

Seite 4 For promotional items, the product packaging can be a pack of e.g. product packaging = 1 pack of 20 ballpoint pens. The supplement "1 set" is to be indicated on the product label here.

Which version is to be used can be found in the product specifications.

1.2 Product identification Fundamentally, all Collection items are to be given an identification. Determining the type and version of the identification is undertaken according to the specifications book by product management and is approved in the status report.

The following can be set as identification:

1.2.1 Product label The product label is needed by the GLC for the clear assignment of the supplier and the item. In all products, the product label is visibly applied to the polybag or directly onto the product packaging  Positioning: Bottom right of front (polybag) or bottom right underneath (product packaging). Furthermore, in certain products a hang tag is used to which the product label is also to be applied (see 1.2.3). For products without a hang tag, the brand hologram sticker is to be applied next to the product label (see 1.2.2).

You can acquire the information for the respective product from the product manager. Before use, as part of the product approval, the product label must be approved in writing by product management.

The supplier can acquire the product label from LOHA-Werbemittel GmbH for a fee (see system supplier order template document). Alternatively, the supplier can create the product label themselves. If printing themselves, the supplier is obligated to uphold the precise CI requirements (size, font, etc.) of product management.

The product label must not be used to seal the product packaging. Every item of product packaging must be able to be opened without damaging the product label.

1.2.2 Brand Hologram The supplier is obligated to acquire the holograms from Hologram Company RAKO GmbH (see system supplier order template document). Which hologram is required can be found in the product specifications.

Seite 5 1.2.3 Hang tag (with brand hologram and product label) In the case of textile products, caps, bags, rucksacks & umbrellas, Mercedes-Benz hang tags are fundamentally used. The supplier is obligated to acquire the hang tags from Hologram Company RAKO GmbH (see system supplier order template document). The hang tag is automatically delivered with the required brand hologram and also has to be labelled with the corresponding product label. Whether or not a hang tag is required, and which one, can be found in the product specifications.

1.2.4 Woven Label The supplier is obligated to acquire the woven labels for Mercedes-Benz, Mercedes-AMG and Mercedes-Benz Classic products from Bornemann-Etiketten GmbH for a fee (see system supplier order template document). smart woven labels must be created by the supplier themselves. Whether or not a woven label is relevant, and which one, can be found in the specifications book.

1.2.5 Care Labels In care labels, it is differentiated between a) care label and b) fibre label. The specifications can be requested from product management. Exception: permanent label to GB for textiles – this is to be created by the supplier themselves at their own costs. The supplier must ensure correctness for this.

a) Care Label

Basic information:

 The care label is mandatory for the export of textiles, caps, scarves, ties, bags, umbrellas and plush fabrics!

 Please also note the instruction: GINETEX_GERMANY_ Technical guideline for care labelling, which, amongst other things, indicates the MINIMUM SIZE OF THE SET OF SYMBOLS, as well as the MINIMUM CLEARANCE.

Seite 6  Alle zur Erstellung des Labels relevanten Daten können beim PM angefordert werden, sowie die Kosten für eine mögliche Fremderstellung des Artworks und /oder der Labels.

Font: Corpo S

Care symbols and languages: Waschanleitung: GINETEX-Symbole / Symbole für USA / Symbole für Korea / Angaben für Australien

Washing instructions: GINETEX symbols/symbols for USA/symbols for Korea/information for Australia Material information in DE / EN / BG / DA / ET / FI / FR / EL / IT / HR / LV / LT / NL / PL / PT / RO / SV / SK / SL / ES / CS / HU / NO / TR / AR / JA / KO / ZH / TH / RU "Made in" information in EN / ES / FR / PT / TR / RU / AR / JA / KO / ZH / TH

Material information and "Made in" information refer to the following language abbreviations:

DE German EN English BG Bulgarian DA Danish ET Estonian FI Finnish FR French EL Greek IT Italian HR Croatian LV Latvian LT Lithuanian NL Dutch PL Polish PT Portuguese RO Romanian SV Swedish SK Slovakian SL Slovenian ES Spanish CS Czech HU Hungarian NO Norwegian TR Turkish AR Arabic JA Japanese KO Korean ZH Chinese TH Thai RU Russian

Colour: Black label with white lettering (for black and colourful products), white label with black lettering (for white products).

Implementation: Printed label, print must be washable

Information:

 Material composition  Additionally, if made from animal materials (horn, leather, etc.): Includes non-textile parts of animal origin in the relevant languages  Observe the legally prescribed order of washing symbols  In Australia the care label must always be mentioned as text  If the care symbols do not include everything important in the proper care of the product – such as "wash inside out", "do not iron on print", etc. – these care instructions must be translated into all languages  „Made in“ information  „Mercedes-Benz AG …“ address  Additional further information according to specifications o VAT ID – Spain o Phone number of customer services, Korea o CA – number of the Canadian importer o Name and Brazilian company identification number of the importer

Seite 7 Care label large (e.g. for textiles and luggage):

Care label with lining material information Care label without lining material information

Seite 8 Care label small (e.g. for plush fabrics, small leather, caps):

Care label with lining material information Care label without lining material information

b) Fibre label (QB/T 1333)

Basic information: the QB/T 1333 product standard applies to the following products made from textiles or animal materials (leather):

• bags of all kinds such as handbags, holdalls, sports bags, weekend bags, etc. • Rucksacks • Luggage/suitcases

The QB/T 1333 standard determines the product classification, requirements, test methods, inspection rules, identification, labelling, packaging, transport and storage for the goods groups above.

For these goods groups, a "special label" (material labelling) is required for the Chinese market. This is defined under product standard QB/T 1333 and managed under "fibre label".

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Please note the following information:

• The must be permanently attached to (sewn into) the product. • The fibre label must be translated into Chinese and English language. • Es gibt keine Vorgabe für die Größe des Faserlabels, es muss lediglich permanent gut lesbar sein. • The font "simple chinese = pinyin =简体中文" must be used. • The font size is not defined. The requirement is to be permanent, legible and the lettering must contrast from the background. • The colour as well as font of the fibre label should be made the same as care label. • If you have questions regarding the fibre label, please directly contact SGS sh. Point 16

The necessity of fibre and care labels is dependent upon whether a product can be washed or not:

Washable products Non-washable products

Fibre label not necessary as all relevant Fibre label all materials that cover more than information is already on the care label. 20% of the area of the entire product must be given on the fibre label.

Care label with information on composition, care Care label with information on care instructions instructions in various languages, MBA address. in various languages or care label symbols are to (see point 8. Care label in the product be applied to the fibre label. specifications)

e.g. for care label: e.g. for fibre label:

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Leather products without textile part Leather products with textile part

Fibre label with information on leather type. Fibre label all materials that cover more than 20% e.g. 100% full grain leather. of the area of the entire product must be given on the fibre label.

Care label with information on care instructions in Care label not legally required various languages or care label symbols are to be applied to the fibre label.

e.g. for fibre label: e.g. for fibre label:

% is not required

Specification in English and Chinese language

If you have any questions regarding the labels, please contact the responsible product manager

Seite 11 2 Product Development

As part of the product development, depending on the product, various types and quantities of prototypes and samples are required. This is because of agreements between the product management and the supplier.

2.1 Prototypes The supplier is obligated to make prototypes available to product management as well as, if necessary, additional photo samples, without a fee, by an agreed upon date. The quantity and delivery date are defined in the respective specifications book or in the status report. Should the prototypes be delivered at a later date than agreed upon, the supplier accepts the additional costs incurred because of this. In some product groups (such as model cars), there can be deviating regulations (alternatives: 3D-PDF, tool sample, decoration sample). Please coordinate with the responsible product manager.

2.2 Production approval The production approval takes place upon submission of a production approval sample without a fee. The production approval is given via the status report by product management. Furthermore, an approval is given by quality management via e-mail.

2.3 Delivery approval The supplier is obligated to make first off-tool parts, so-called delivery approval samples, available to product management without a fee. The quantity is defined in the corresponding specifications book. All details on delivery approval can be found in the Collection delivery instruction.

Seite 12 3 Trademarks

The correct use of our trademarks has the highest priority. In the Daimler Brand Design System (BDS), all essential information on brand use of all Mercedes-Benz brands is stored.

All logo data mentioned in 3.1 to 3.4 can also be requested from the product manager.

3.1 Mercedes-Benz

• The 3D look of the star has the highest priority. • The branding can be in original 3D chrome, printed, engraved, embossed, lasered, embroidered, etched or punched. • If a 3D logo stud is used on the product, it must be acquired via our system supplier Büdel. • Generally, only the star (design mark) or the lettering (word mark) is used. In exceptional cases, both may be used. The star is then positioned away from the lettering. • For the logo versions above there are the following print templates of the design mark (in positive and negative application):

Positive Negativ o Logo 4C – four tone application (PRIO1)

o Logo 1C – single tone application (PRIO 2)

o Logo 1K – two tone (PRIO 3)

o Logo 1K – single tone (line) (PRIO 3)

• In a print application it must be ensured that “the star always shines from above”, i.e. in both the positive and negative version, the correct application of the white (illuminated) and black (in the shade) areas is to be ensured. • When using the logos of the design mark a corresponding buffer zone is to be maintained. Generally, 3/4 star size to the right and left as well as ½ star size above and below. In exceptional cases this can be reduced to up to a quarter of the star size.

• For the logo versions above there are also print templates of the word mark (in positive and negative application).

• When using the logos of the word mark acorresponding buffer zone is to be maintained. Generally, ¾ star diameter to the right and left.

Seite 13 3.1.1 Mercedes-Benz Van For products for Mercedes-Benz Van, alongside the trademark, the Sprinter, Vito and Citan letterings can also be used. Whether one of these letterings are to be used can be found in the product specifications.

3.1.2 Mercedes-Benz Trucks For products for Mercedes-Benz Trucks the trademark can also be used, incl. the Trucks you can trust lettering. Which logo version is to be used can be found in the product specifications.

3.2 Mercedes-Benz Classic • The 3D look of the star has the highest priority.

• The branding can be printed, engraved, embossed, lasered, embroidered, etched or punched.

• Following options of the Classic star are possible:

o Logo 3D als Plakette

o Logo als Stick oder Druck

o Bei Gravur-Umsetzungen ist folgende Logoumsetzung erwünscht

3.3 AMG • The branding can be printed, engraved, embossed, lasered, embroidered, etched or punched as a badge.

• The logo badges must be acquired from our system supplier Büdel.

• There are the following versions for the AMG logo:

• 3D logo

• 2D logo (always single-tone)

• Outline logo

3.4 smart • The 3D look of the ring logo has the highest priority. • The branding can be applied in 3D chrome, printed engraved, embossed, embroidered or an applied label. The ring logo has to be used alone, but in exceptional cases can also be used, incl. word mark, as a so-called label. • There are the following versions for the smart logo:

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• Font: FOR smart font

3.5 Co-Branding Uniform wording ein English for co-brandings. • Use of: Brand logo directly on the product

And/or

• Packaging or inner label: Wording: “Mercedes-Benz by ….“ / “AMG by ….“ / “smart by ….“

• Ratio of MB vs. Partner: 1/3 size of partner logo 2/3 size of Mercedes-Benz / AMG / smart logo

4 Operation instructions and inserts

In the following cases, operating instructions (BDA) or an insert from the supplier is to be taken into account in coordination with the responsible product manager:

a) For products requiring explanation b) For products with mandatory operating instructions or insert c) For very high-value products as a “congratulations insert” d) For products with special product properties (handmade, used-look, untreated products or similar)

d) Bei Produkten mit speziellen Produkteigenschaften (handmade, used-look, naturbelassene Produkte, o.ä.)

The following conditions must be observed:

• Mandatory languages (29 in total): Bulgarian, Danish, German, English (GB+USA), Estonian, Finnish, French (F+CAN), Greek, Italian, Croatian, Latvian, Lithuanian, Dutch, Polish, Portuguese, Romanian, Swedish, Slovakian, Slovenian, Spanish, Czech, Hungarian, Arabic, English (USA), Japanese, Korean, Norwegian, Russian, Turkish, Chinese

• Main color: a) for MB & AMG: Outside matt black, inside white, b) for smart: outside & inside matt white

Seite 15 • Fonts: a) for MB & AMG: Corpo A (for headlines and description) / Corpo S (for text), b) for smart: Smart courier eur bold (for headlines and description), smart courier condensed (for texts)

• Logo: see point 3

• Address: Mercedes-Benz AG, Mercedesstr. 120, 70372 Stuttgart, Germany

The concrete contents of the user manual have to be coordinated with the responsible product. If necessary, this can also provide reference samples of existing operating manuals.

Please refer to the product specification whether a user manual, CE brochure or an insert is required. Operating instructions for watches must be obtained from our system supplier Stober (see document order templates system suppliers). Which operating instructions are relevant can be found in the product specification.

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