View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Open Research Exeter RUNNING HEAD: Solidarity for gender equality “We for She”: Mobilising Men and Women to Act in Solidarity for Gender Equality Emina Subašić1, Stephanie L. Hardacre1, Benjamin Elton1, Nyla R. Branscombe2, Michelle K. Ryan3,4, & Katherine J. Reynolds5 1University of Newcastle, Australia 2Univeristy of Kansas, US 3University of Exeter, UK 4University of Groningen , The Netherlands 5Australian National University In press: Group Processes and Intergroup Relations, Special Issue: “Addressing Gender Inequality” Keywords: gender equality, collective action, social change, solidarity, social identity, feminist identity, leadership, legitimacy RUNNING HEAD/SHORT TITLE: Solidarity for gender equality Please address correspondence to: Emina Subašić
[email protected] School of Psychology University of Newcastle Callaghan, NSW 2308 Australia ACKNOWLEDGEMENTS: This research was supported by funding from the Australian Research Council (DP1095319). 1 RUNNING HEAD: Solidarity for gender equality Abstract Gender (in)equality is typically studied as a women’s issue to be addressed via systemic measures (e.g., government policy). As such, research focusing on mobilising men (and women) towards achieving gender equality is rare. In contrast, this paper examines the mobilisation of both men and women towards gender equality as common cause. Experiment 1 shows that men’s collective action intentions increase after reading messages that position men as agents of change towards gender equality, compared to messages that frame this issue as stemming from inadequate government policy. Experiments 2 and 3 demonstrate that messages framing gender equality as an issue for both men and women increase men’s collective action intentions, compared to when gender inequality is framed as primarily concerning women.