The Canadian Pacifie Railway's Photographie Advertising and the Travels of Frank Randall Clarke, 1920-1929
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The Layout of the Land; the Canadian Pacifie Railway's photographie advertising and the travels of Frank Randall Clarke, 1920-1929. Anne Lynn Becker Department of Art History and Communications Studies McGill University, Montreal August 2005 A thesis suhtnitted to McGill University in partial fulfillnent of the requirements of the degree of Master of Arts © Anne Lynn Becker, 2005 1 Library and Bibliothèque et 1+1 Archives Canada Archives Canada Published Heritage Direction du Branch Patrimoine de l'édition 395 Wellington Street 395, rue Wellington Ottawa ON K1A ON4 Ottawa ON K1A ON4 Canada Canada Your file Votre référence ISBN: 978-0-494-22587-5 Our file Notre référence ISBN: 978-0-494-22587-5 NOTICE: AVIS: The author has granted a non L'auteur a accordé une licence non exclusive exclusive license allowing Library permettant à la Bibliothèque et Archives and Archives Canada to reproduce, Canada de reproduire, publier, archiver, publish, archive, preserve, conserve, sauvegarder, conserver, transmettre au public communicate to the public by par télécommunication ou par l'Internet, prêter, telecommunication or on the Internet, distribuer et vendre des thèses partout dans loan, distribute and sell theses le monde, à des fins commerciales ou autres, worldwide, for commercial or non sur support microforme, papier, électronique commercial purposes, in microform, et/ou autres formats. paper, electronic and/or any other formats. The author retains copyright L'auteur conserve la propriété du droit d'auteur ownership and moral rights in et des droits moraux qui protège cette thèse. this thesis. Neither the thesis Ni la thèse ni des extraits substantiels de nor substantial extracts from it celle-ci ne doivent être imprimés ou autrement may be printed or otherwise reproduits sans son autorisation. reproduced without the author's permission. ln compliance with the Canadian Conformément à la loi canadienne Privacy Act some supporting sur la protection de la vie privée, forms may have been removed quelques formulaires secondaires from this thesis. ont été enlevés de cette thèse. While these forms may be included Bien que ces formulaires in the document page cou nt, aient inclus dans la pagination, their removal does not represent il n'y aura aucun contenu manquant. any loss of content from the thesis. ••• Canada Table of Contents ACKN'OWLEDGEMENTS ............................................................................................................ 4 INTRODUCTION - PHOTOGRAPHY, FRANK RANDALL CLARKE, AND A COMPANY THAT SPANNED THE WORLD ........................................................................... 5 THE T'RAVEL} OF FRANK RANDALL CLARKE ................................................................................ 6 A BRIEF l.lIERATURE REVIEW.......................................... .......................................................... 14 CHAPTER 1- CREATING THE VISUAL VOCABULARY OF TRAVEL: ADVERTISING, PHOTOGRAPHY, AND THE CANADIAN PACIFIC RAILWAY .......•................................. 23 RAIL COMPETITION IN CANADA, AND mE MAKING OF mE CPRNATION................................... 27 NEW WORDSMITIIS AND IMAGE-MAKERS; THE CHANGING FACE OF ADVERTISING ................... 30 THE F AMILY VACATION ............................................................................................................. 33 BRANDING THE CORPORATION.................................................................................................... 36 THE SNAPSHOT ECONOMY OF T'RAVEL ....................................................................................... 39 T'RA VEL GUIDES, DISSECTED .. ................................................................................................... .43 THE AŒOSS CANADA SERIES OF BROCHURES .......................................................................... .48 THE LAYOUT OF mE LAND ....................................................................................................... .51 SEEING CANADA PHOTOGRAPHICALLY ...................................................................................... 57 THE CONDENSED GUIDE ............................................................................................................ 59 T'RAVELAsANACToFCmZENsHIP ...........................................................................................64 OBSERVING mE LANDSCAPE, SEEING mE NATION................................................................... 66 CONCLUSION ............................................................................................................................... 76 CHAPTER 2 - WRITING WITH A VISUAL VOCABULARY - THE TRANSCONTINENTAL EXPERIENCE OF FRANK RANDALL CLARKE ..................... 81 MAN ABOUT ToIVN ..................................................................................................................... 87 CANADA AND COLONIZATION, 1920-1929 ................................................................................... 93 COLONIZATION AND mE CANADIAN PAOFIC RAILWAY ............................................................ 95 DEVALUING THE BRITISH IMMIGRANT... ................................................................................... 100 LOOKING BEHIND THE LANDSCAPE ........................ :................................................................. 104 PHOTOGRAPHY, COLONIZATION, AND mE CPR ........................................................................ 107 READING mE LANDSCAPE ....................................................................................................... 121 THE CULTIVAIED GARDEN ...................................................................................................... 135 CONCLUSION ............................................................................................................................. 140 CHAPTER THREE - FRAMED, CAPTURED AND SHOT: BANFF INDIAN DAYS AND THE PHOTOGRAPHIC TRAVEL ALBUM OF FRANK AND NELLY CLARKE ........... 143 A BRlEF HISTORY INDIAN DAYS AT BANFF ............................................................................... 148 SAVING THE V ANISHING RACE ................................................................................................ 158 SEEING BANFF INDIAN DAYS ................................................................................................... 163 ABORIGINAL HISTORY; FRAMED, CAPTURED AND SHOT.. .......................................................... 167 THE CLARKEALBUM ................................................................................................................ 172 CLARKE:r PICTURE OF CANADA ................................................................................................ 174 THE CLARKE:r MEASURE OF INDIANNESS ....................................................................... ;: ....... 177 Two BEST LoOKING INDIAN GIRLf; THE LoOK OF ASSIMILATION ............................................. 179 COWBOYS AND INDIANS? .......................................................................................................... 185 SOFT MOCCASINS, FORD TIRES .................................................................................................. 189 CLOSING mE PAGES ................................................................................................................. 194 CONCLUSION ............................................................................................................................. 198 CONCLUSION - FRAMING CANADA.................................................................................. 199 BIBLIOGRAPHY/WORKS CITED: ........................................................................................ 203 2 English and French Abstracts This thesis examines the role of photography in making the Canadian Pacifie Railway company (CPR) an integral part of Canadian mythology. It focuses on the company's photographie advertising in the 1920s, and the ways in which its increasingly nationalistic transcontinental brochures framed the country, and equated the act of travelling with nation-building and national identity. The CPR's tourist brochures established a visual vocabulary of the travelling experience, which was readily employed by individuals such as Montreal journalist Frank Randall Clarke. Clarke was sponsored by the CPR to travel across the country in the summer of 1929. His journalistic writing and personal photograph album allow for a rich analysis of the visual culture of the period, and they will be used to illustrate the ways in which the CPR represented Canadian progress, immigration, and tourism. * * * Ce mémoire se penche sur le rôle de la photographie dans l'élaboration de la compagnie de chemin de fer du Canadien Pacifique (CPR) en tant que partie intégrante de la mythologie canadienne. Il examine les photos publicitaires que la compagnie a lancées dans les années 1920, et étudie comment ses dépliants transcontinentaux et leur caractère de plus en plus nationaliste ont contribué à configurer la trame du pays, et ce en assimilant l'acte de voyager à la construction du pays et de son identité nationale. Les dépliants touristiques de CPR ont en effet instauré un vocabulaire visuel de l'expérience du voyage, que d'aucuns, dont le journaliste montréalais Frank Randall Clarke, n'ont pas hésité à adopter. C'est sous les auspices de CPR que Clarke parcourt le pays d'un bout à l'autre pendant l'été de 1929. Ses chroniques et son album de photos personnel dévoilent et participent au développement