This ice studio, carved to look like a huge radio, was CJLR Quebec City's remote headquar- ters on Carnival Street during the recent ninth annual Quebec Winter Carnival. Broadcasts from the 10' x 25' infra -red heated studio during the two and a half week festival in- 2nd YEAR OF SERVICE T THE INDUSTRY AND ITS SPONSOR cluded interviews with a host of celebrities and dignitaries, and attracted great crowds and high TORONTO March 21st, 1963 praise from Carnival Street or- ganizers. The picture is by Photo Moderne Enr.

Banks and Broadcasting 7

R. C. Smith Hits Half Century 9 New Crop From Ryerson 10 BBG's March Agenda 13 Sounding Board

WE ARE TAKEN APART BY A MASTER

I AM CONVINCED that in your something new or experiment with wanted something yesterday and the not having newspapers, down- Editorial - "Retailers Need Special Radio, they should at least spend a Station Creative People must have town movie theatres have Treatment," you picked snowed under. This does not racked up tremendous grosses. out some of fair portion of the budget normally been "Gypsy" in the obvious weaknesses and yet you In addition, necessarily apply for the Agency seven days did used in Newspapers. $20,000 which is termed "ter- fell into the trap yourself by stating these same Advertisers and their Personnel, who should be equipped rific". The Palace Theatre with - "Retailers have Clung to the Agencies, should have realized by to handle such a situation and who "In Search of the Castaways" Newspaper Medium, and have tried now, that they cannot use the same should, on a regular basis, be .pre- did $18,000 in seven days. The to meet the emergency by applying copy and technique for Radio. senting to their Clients creative work Hippodrome with the reserve Newspaper Techniques to Broadcast Creativity is essential and this ap- that could be used in Radio. Proper seat picture "The Longest Day" Advertising". plies as well to Radio Broadcasters. commercials combined with careful is in its 10th week doing over programming, can move individual $13,000 a week. "Jumbo" did Usually, people who Cling to However, in this case, Radio was $23,000 in items and sell services. its last seven days. something, are those who have missed under the gun from an abnormal According to Max Mink, the boat. When Advertisers try number of Advertisers who all After 90 days of the Strike, an- Palace Theatre Manager, "so other source for statistics comes you see the newspapers didn't from a Cleveland News Bulletin, affect our business at all espe which states: - cially after the strike has lasted 1. The May Company, Cleveland's a while". HOW DO YOU RATE . . . biggest volume department 7. Although many businessmen store, had larger sales this past are praising radio and tele- . . . WITH THE 400? Christmas than the previous vision, no businessman would one, according to Paul Warren, suggest getting along per- account executive at the manently without newspapers. Products 31 in food categories are included in Howard Marks agency. Warren 8. Some clients, according to this CFGP study. claims that large stores have William Glazer, head of his not been hurt by the strike. own agency, have gotten a taste 400 2. Miss Eve Reisz of the Marc of radio advertising for the first Grande Prairie housewives are surveyed Wyse Agency, who represents time. They like it, he says, twice a year on their brand preferences Halle's, reported that some de- and would do more in the partment store business is down future. by CFGP. because they have not used all 9. Saul Glantz also speaks of an their advertising money pre- account A survey of YOUR (Engel -Fetzer) in busi- viously allocated to newspapers ness some 60 years in which product is available in other media. it has always depended pri- from All -Canada in 3. In spite of the newspaper marily on newspaper advertis- Canada and U.S.A. strike audits now reveal that ing. Saul tells this story, or direct during the week before Christ- "When this Strike came along PRAIRIE from the mas, Cleveland department they waited a few C FGFGRANDE weeks hoping station. stores did better than the it would be quickly settled. VOICE OF THE INLAND EMPffi' nation on a whole and in When it wasn't they decided to Boston, which had newspapers, try radio. In this particular retail sales for the month of instance the results have been January were 133% BELOW most gratifying. As a matter the retail sales in Cleveland. of fact they have been so 4. Milt Krantz, Manager of Cleve- pleasantly surprised at the re- land's legitimate theatre, the sults that it is pretty definite Hanna, claims, "I'll never put that even if the newspaper soon from CG E . .. all of my ad budget in news- strike were settled immediately papers again." Krantz pro- that their plans are to budget moted a four week engagement part of their budget for per- of "How to Succeed in Business manent radio advertising as Without Really Trying" with well as newspapers". Glantz 315 radio spots costing him added that one of the most an all new Canadian designed $3,038. Telephone response gratifying features this story was enormous. One day the has discovered is that radio two operators handled seven is bringing them new customers and built 10 KW-AM transmitter lines and took 7,732 calls. and according to Glantz they 5. The Mid are not spending any more -American Boat Show money held every January is sponsored than they did in the by the newspapers; in fact, not as Cleveland Press as one much. He of their major promotions of claims that for this the year. This year without store figures are ahead of last the benefit of the Cleveland year all the way. Press, Public Hall was packed. May I suggest that you take an 115,000 people attended the evening off and do some homework Show, the highest attendance on this situation, so that your next in the history of the Mid - American Boat Show. The Editorial will be more positive rather Show was promoted by not only than negative for the Radio Industry. radio, but television, suburban Retailers do need special treat- papers and billboards. Edgar ment. We expect THE CANADIAN Spizel, head of his own ad BROADCASTER to help in providing the agency, who handled the Boat right atmosphere Show claimed the largest at- and surroundings, tendance in Boat Show history in order that the specialists can offer was due to radio and television the "treatment" that will produce bringing in "out of town busi- results for Retailer .. . ness". -:CHARLES C. HOFFMAN, 6. How are the movies doing in President, Cleveland? Despite the fact of , Radio Sales Bureau. WITH... equipment accessibility through three drawers, three roll -out trays, two swing -open doors, one

swing up panel and six main doors. [CFCNA girl must not be too well larded worth looking into!!! If she would go forth leotarded.

RADIO/TV CANADIAN GENERAL ELECTRIC CALGARY

2 Canadian Broadcaster News from Advertising Avenue I About Radio and Television .. . SIGHT & SOUND Accounts, Stations and People

TO ENCOURAGE sponsorship of who already have Vaseline brand Taillefer is now manager, Montreal years and was instrumental in estab- Canadian produced programs, CTV's products and Pertussin products. broadcast department. Harwood lishing Canada as a separate district new rate card offers special continuity joined Cockfield, Brown in 1945, and of the NAFMB. discounts which will give advertisers Taillefer in 1954. an additional 5% discount for full ONE OF THE LARGEST non -net- sponsorship, or 2/% for co-sponsor- work radio program buys in Canada ON MAY 1 LYMAN POTTS, pro- ship, of Canadian properties on a 52 - has been made by Erwin Wasey, THE FIRST ANNUAL Hallmark gram manager of CJAD and manager week contract. Ruthrauff & Ryan (Canada) Ltd. for Master Award (1962) for the best of CJFM Montreal, transfers head- The rate card, dated April 1, has Maher Shoes Ltd., Ontario -wide jingle produced and recorded in quarters to sister station CFRB To- been simplified by combining time, chain of 99 retail shoe stores. Maher Canada for use in the Canadian mar- ronto. Purpose of the move is to microwave and origination charges is sponsoring Five Minutes with The ket has gone to MacLaren Advertis- enable Potts to co-ordinate the into one quotation and by reducing Romeos twice a week on 31 Ontario ing Co. Ltd. for a television com- operations of Standard Radio's two time classifications. Other changes stations on an initial 13 -week con- mercial created for Standard Brands FM stations, CFRB-FM and CJFM. are a revised discount structure for tract which began March 12. Ltd.'s Blue Bonnet Margarine. full and co-sponsorship and increased The program, hosted by radio -TV A framed gold record of the jingle service charges for cut -ins. personality Rex Loring, features was presented to Larry Trudell, pro- AFTER THIRTY YEARS in public broadcasting, Lieutenant- Colonel "Although certain rates are in- vocal and instrumental stylings by ducer of the commercial, by Hallmark The Romeos, popular performers on Recordings Ltd. president Douglas Rene P. Landry, E.D., has resigned creased moderately," says general as vice-president and assistant to the sales manager Tom Atkins, "this is CBC-TV's Juliette show for the past Sanderson. A special Silver Award five years and on Columbia Records. for an institutional commercial was president of the CBC. Colonel counter -balanced by stronger pro- Landry reached retirement age on gramming, improved circulation and, The show is written by Cliff Braggins made to John Sone, producer of the and directed by Sid Wayne for the "Gingham Gown" commercial sung February 28, but will continue to in some cases, actual rate reductions serve as a part-time consultant for for sponsors of Canadian programs." agency. Production will be handled by Don Francks for Imperial Oil by Cy Strange at Dominion Broad- Ltd., another MacLaren entry. the Corporation. casting Co. Account executive on Judges in the competition were He began his career in broadcast- Maher is Ed. W. Karthaus. Gino Silvi, director of the Gino Silvi ing in February 1933 as bilingual sec- OGILVY, BENSON & MATHER Singers; Frank Duckworth, president retary of the Canadian Radio Broad- (Canada) Ltd., Toronto, has been casting Commission. He became a appointed to handle broadcast adver- of The Duckworth Office; Mary SEVERAL CHANGES at McKim Inkster, copy director of Stevenson CBC executive when the Corporation tising in Canada for the American Advertising Ltd. Donald B. Mc- was created in 1936 and successively Express Company. At present this & Scott Ltd.; and Frank Flint, pro- Caskill is now executive vice-presi- ducer of the TV serial Scarlett Hill. occupied the posts of director of per- consists of a spot radio campaign in dent, succeeding Carl Dennis Jr., sonnel and administration, director of major markets which began the first who recently retired. McCaskill has Quebec region, comptroller of ad- of this month, an extension of that been with the agency since 1956, most ministration and vice-president, as- being done for the account in the NORONT TIME SALES, a new sistant to the president. recently responsible for overall mar- radio station representatives firm, has U.S. keting activities. in been established by Cam Logan, who OBM the U.S. has handled the E. B. (Mick) Phair has been named full American Express account for recently resigned as manager of time STOVIN-BYLES Toronto manager, replacing J. Clif- & Co. the past year. Cockfield, Brown & buying with Cockfield, Brown ford Balson, who resigned to join Ltd. after 28 years with the agency. APPOINTMENT Co. Ltd. remains the Agency of Facts Ltd. as vice-president. Canadian Logan represents CHNO and Record for print advertising in Phair was previously of the director CFBR Sudbury, CKCY Sault Ste. Canada. services group, an account supervisor Marie and CJNR Blind River, selling and assistant to the president. He is the stations as a package, "the WILLIS ADVERTISING Limited a vice-president of the agency. Noront Group", or individually. has been appointed the first Canadian Murray Philp has been appointed Lorrie Potts & Co. Ltd., who form- agency for Lestoil Products Ltd., vice-president in charge of research, erly repped CHNO and CFBR in manufacturers of Lestoil Pine and having been an account executive and Toronto and Montreal, will now re- Sparkling Scene all purpose cleaners, research consultant since joining the present all four stations in Montreal. Lestare dry bleach and Lestoil's agency in 1960. CKCY and CJNR were previously Spray Starch, a new product to Can- Denis W. Case has been made repped by Radio and Television Sales ada. Other new products now under creative director of the Toronto Inc. development will be added to this office. He was formerly associate Noront Time Sales office is Room stable. creative director in charge of copy. 206, 12 Shuter Street, Toronto. Tele- At present the full ad budget is phone is 366-4443. going into spot TV in eastern Canada, with strong store promotion. The NEW CREATIVE DIRECTOR at account is handled in the U.S. by Baker Advertising Agency is Dyne Englen, who has 16 years creative ALEX BEDARD & CO. LTD. will Willis' affiliates, Fuller & Smith & terminate operations as radio station Ross Inc. experience in four U.S. agencies, most recently as associate creative director representatives, as of April 1. Bedard with MacManus, John & Adams in is joining the Toronto office of Paul THE MILLION DOLLAR Labatt the U.S. L'Anglais Inc. as radio sales represen- Pilsener account has been awarded Among Englen's many successful tative. MR. C. J. "CHUCK" McCARTNEY to Ronalds -Reynolds & Co. after keen campaigns was one for Kraft Pre- Mr. W. D. "Bill" Byles, President of competition among several large serves, named one of the ten best PAUL L'ANGLAIS INC. HAS an- is to agencies. The account was previously print campaigns of the 50's by the nounced the appointment of Alex Stovin-Byles Limited, pleased with Stanfield, Johnson & Hill Ltd. American Creative Directors, and Bedard as radio sales representative announce the appointment of C. No account personnel have been Minneapolis Gas Co. commercials in Toronto, as of April 1. A separate J. "Chuck" McCartney as Manager named as yet, nor have media plans which won two of eight first prizes radio division has been created within of their Winnipeg Branch. been finalized. in the American Film Festival and the organization, and sales reps Al Mr. McCartney's entire business received awards at Cannes, Los d'Eon and Dave Dickie will now career, since graduation from the Angeles, San Francisco and New concentrate solely on television. University of Minnesota in 1954, York. Gaston Bélanger, manager CHESEBROUGH-POND'S (C a n - of the has been in Radio and Television. Toronto office, will head both divi- ada) Ltd. will consolidate their ad- For the past 2 years he has been vertising of 1, eliminat- sions. as September THREE NEW APPOINTMENTS with McConnell Eastman in Win- ing Cockfield, Brown & Co. Ltd. and in the Montreal office of Cockfield, that nipeg, creating and producing com- splitting accounts handled by Brown & Co. Ltd. have been an- FIRST CANADIAN to be elected a agency between its two others, J. nounced recently. Murray O'Connor, mercials, and supervising market director of the National Association selection. Prior to that he held ex- Walter Thompson Co. Ltd. and who has been with the agency since of FM is Broadcasters Jack Kennedy, with McCann-Erickson (Canada) Ltd. 1953, has been made director of director of sales for Standard Broad- tensive station experience J. W. T., who presently handle creative services. cast Sales Ltd.'s FM Division. Ken- CJOB, Winnipeg; and as Station Pond's cosmetics, will add Odo -ro -nó, In the broadcast department, R. nedy, manager of CFRB-FM until Manager, responsible for National while Cutex, L'Onglex and "4711" W. Harwood has been named director recently, has been a director at large Sales, with the Lemme Broadcast- products will go to McCann-Erickson of broadcast services and Raymond for the association for the past two ing's station in Minneapolis.

March 21st, 1963 3 RTEC

IMPORTANCE OF PROMO There was a young speaker named Bellus, Who had quite a message to tell us, But no script was brung Of the song that he sung - What the hell was it Bellus did tell remember you get 'Results with us? DAN BELLUS, Promotion Director of Transcontinent Television Corpo- ration, New York, including W GR, =I Buffalo, was speaker at the March meeting of the Radio and Television ©51 Executives Club of Toronto. His subject was "The Fourth Dimension of Broadcasting". This, he explained, is the thing that "allows you to know that broadcasting does exist and is worth something". like In other words, Dan Bellus, presi- Personalities this « dent of the Broadcast Promotion As- sociation, spoke on the subject of keep the big CFRB family of promotion. This, along with the fact that the speaker had no script with mature listeners (& buyers) which to help the press covering the meeting give him a better story, entertained and informed .. . inspired this reporter to write the above "poem" on a paper serviette. Perhaps it was natural that station More people listen to CFRB than any other radio station in Canada management sent their promotion people to hear this address in view of "ONTARIO'S FAMILY STATION" the subject. It was good for them to hear it, if only for ego -building. It was perhaps a little unfortunate that more of their big bosses were not on hand to hear Bellus tell them to up the standard of the promo people. Bad connotation notwithstanding, promotion "could and should be the most valuable part of any business, especially broadcasting," he said. "Your promotion man should be able to tie together the efforts of your station in the sales field. Agencies should be able to look to him for a lot of help. "He has to `smell' which programs are going to work. He has to know where the station is going and how it is going to get there. "He must know its weak points and strong points," he said. His stock question must be, "how can we help you?" He must be jack and master of all trades. BILL McVEAN In order to do all this, the promo- is a character; part pixie, part philosopher, tion man must have access to the he's been called "a towering talent" by one right information. of show business's severest critics. Between 11:25 p.m. and 6:00 a.m., there's "Get this information to him to no predicting what this engaging freethinker work on before the salesmen ask for will say, what music he'll play; but it's worth it," he urged, "from sales meetings staying awake to find out. and program conferences which he should attend. "It is no good going down to the studio to ask how the program went the morning after it went on the air," he said.

Represented by Your promotion man does have Standard Broadcast Sales Limited time to do all this if he doesn't have to spend the best part of his day TORONTO, 37 Bloor St. W., Toronto 5 Telephone 924-5721 looking for ball -game and theatre he MONTREAL, 1407 Mountain St., Montreal 25 tickets, suggested. Telephone 849-2454 Because there is no such thing as a "time -stretcher", and because you can't shelve a spot you didn't sell last night until someone else buys it, the promotion man must be far- seeing. He has to have the ability to think, and he should be a self- starter you don't have to watch all the time. And this, in a nutshell, is what Bellus did tell us.

4 Canadian Broadcaster Editorial

Clear Majority Is The Only Issue

On the morning of May 1, when Don concerned with broadcasting should use their Jamieson, president of the Canadian Associa- considerable influence towards a stable govern- tion of Broadcasters, calls the CAB Convent- ment which can only be secured by an over- o s tion to order, one thing is certain - the federal whelming vote for one or other of the two a e election will be over. "traditional" parties.

Obviously, the winners will be either the BROADCASTER Liberals or the Progressive Conservatives - For far too long, certain elements of taking them in alphabetical order - but Authorized as second class mail by the business have made a practice of shrugging whether this victory will be a decisive one for Post Office Department, Ottawa, and off politics as a cross they have to bear - and payment either, or a repeat performance of the 1962 for of postage in cash. pay for. mockery, is far from sure.

Published twice a month They have taken the attitude that members by What is certain is that whichever of these R. G. LEWIS & COMPANY, LTD., of parliament are a necessary evil ; should be two parties comes out on top, it will be unable 3rd Floor, 219 Bay St. - Toronto 1 under -paid and pushed around to suit their EMpire 3-5075 to offer a government which is any more convenience ; should receive little credit for stable than the one we have just suffered, if national prosperity but take the rap for any- it is dependent for its life on the support of thing and everything that goes wrong. 25¢ a copy either of the "Splinter" parties, whose fondest (Directory Issues, 50 cents) hope is handful of $5.00 a Year that their seats, representing This situation is prevalent enough to have $10.00 for Three Years only a minute fraction of the electorate, will been the direct cause of an upsurge of parties, enable them to call the shots as regards the formed by rebellious people, who weld them- March 21st, 1963 Vol. 22, No. 6 destiny of Canada. selves into extremist blocks, usually working with greater sincerity than the other parties. Editor and Publisher As far as the broadcasting industry is con- RICHARD G. LEWIS They have no hope of carrying the country, cerned if only to bring about the stabiliza- - but they do have definite assurance that they Assistant Editor tion it needs so badly itself the vital need KIT MORGAN - will influence the government, and may even is for a government, numerically strong enough Art Editor be able to wield the balance of power with their to take a point to march on, and then march GREY HARKLEY few seats. is Production Dept. on it. This the only way radio and television BRIAN McDOUGALL can continue to serve usefully for Canada, and Advertising Dept. profitably for itself. HUGH B. FIDDAMAN On the morning of May 1, when Don

Secretary -Treasurer From the standpoints of both privately - Jamieson, president of the Canadian Associa- and Circulation Manager owned and state-owned broadcasting, present tion of Broadcasters, calls the CAB Convention T. G. BALLANTYNE regulations, and general methods are com- to order, broadcasters and those concerned pletely outmoded by progress. No one denies with broadcasting must come up with a clearly Correspondents the system needs revision, regardless of how defined pattern for the continued development SAM G. ROSS Ottawa they feel it should come. But it rests with of broadcasting in Canada, to submit to the - Vancouver DORWIN BAIRD the people, through parliament, to plot the new government, whatever its political color LAURETTE KITCHEN New York future. How can this be done except with a may be. WALTER R. WATKINS - London parliament which is truly representative of the majority of the people? Between now and May 1 though, broad- casters themselves, both for themselves and CCAB The present state of stagnation is by no the public they serve, must leave no stone means confined to the broadcasting industry. unturned to make sure Canada will have a Printed by It is the rule rather than the exception in government, first secure enough and then will- Northern Miner Press Limited industry and business of all kinds. So there is ing and able to act on the wishes of the people a double reason why broadcasters and those who elected it.

SURVEY ? WERE t LISTENING HORSE OPERA TO TI -1E--- UH - - OPERA. HURRY UP MAYBE. CULTURE Ni(' KNOW. MUMMY YOU'RE MISSING UNCLE DUD'S ROUNDUP

March 21st, 1963 5 Religious Programs

ANGLICANS SURVEY RADIO-TV

"WHAT'S GOING ON in Religious TV NEEDS EVALUATION Broadcasting?" is the title of a survey Regarding television, Mrs. Monti- released recently by the division of zambert notes that "Interdenomina- broadcasting of the Anglican Church tional local programs provide the of Canada. Carried out last spring, largest single proportion of television the survey reflects the religious pro- time. This is an encouraging develop- gramming of 125 radio and television ment from the point of view of ecu- stations from coast to coast, a 75% menical co-operation and diminished response from the 166 stations polled competitive demands on the stations. by mail. It also, however, challenges both Thirteen pages of tables analyze industry and the church to a critical the 2556 programs broadcast in 796 evaluation of the content and pur- hours and 57 minutes per week on poses of such programs so that this radio and TV, treating the two broad- important area of work does not be- cast media separately and showing come simply an evasion of respon- the percentages of commercial and sibility by the station for what it sustaining programs; live, taped, disc schedules or simply the easiest way and network; produced locally or for the churches to get on the air." elsewhere; broadcast by clergy, staff Commenting on the tables which or others; and breaking the figures show that 92.5% of TV programs down by program types, religious and 88.6% of radio programs are denomination, time slot and duration broadcast by clergymen, she says 4/00tiet of program. "The fact that few staff people broad- .á. cast at least in part leads to the con- In a summary, supervisor of broad- clusion neither casting Nancy Montizambert com- that station help has nor offered in ments on the findings: been sought this field." The contribution of broadcasters is "Almost 90% of religious broad- best shown in the tables that indicate casting is on radio . . . It raises the question of whether or not our over two-thirds of the locally -pro- religious radio programs have kept duced religious programs on radio pace with the change in format and almost nine -tenths of local reli- and function of radio in the gious programming on TV is in time decade. donated by the stations as a public service. "There are almost no examples of "Canadian churches cannot help new kinds of programming, either by but be aware of the tremendous the churches in conceiving new pur- debt they owe to the Canadian poses and new ways of fulfilling them, broadcasting industry for this or by the stations in using sound positive contribution to religious broadcasting techniques to the best broadcasting," says Mrs. Monti- advantage". zambert, adding that too many churches take it for granted. The survey shows almost half of the religious programs on radio are "Some of our conclusions will be produced by minority churches whose questioned by other churches and by EYES adherents total less than 8% of the stations. If this is so, and if there is MORE discussion between churches population. 76% of these are not further locally produced. Mrs. Montizambert and industry as a result, leading to says: "By far the largest proportion new conclusions, fresh approaches of them are American programs and and a more informed concern for the a great many purchase time from the use of radio and TV for religious 0N2 station ... some of these programs programs, this survey will have are adequate, some are extremely served its purpose." poor, almost none of them represent Copies of the survey, which was the Canadian scene nor the religious carried out under the direction of IN CALGARY affiliations of many listeners; but Ken Duke, production manager, they are a source of revenue which radio, are available for $1 from .. . more people consistently watch CHCT-TV. Of the station often feels cannot be Church House, 600 Jarvis Street, the top 20 shows viewed in the Calgary Area, 17 ignored." Toronto 5. are seen on Channel 2. Local productions are of award -winning calibre. News, weather, sports and network shows lead in 63% of the 6 to 11 pm SULLIVAN WILL LIVEN TORONTO'S SUNDAY time periods - all week! Latest BBM Survey THE FIRST LIVE broadcast of the Hill. Stars of the April 28 broadcast proves it! Ed Sullivan Show from outside the from Toronto have not been an- U.S. will originate from the O'Keefe nounced. Centre in Mon. thru Sun. 6:00 pm to 11 pm (1/2 hr. pds.) Toronto Sunday, April 28. Sponsors of the Sullivan program The series, is which the longest -run- in Tuckett Tobacco Ltd. ALTERNATE CHANNEL ning TV Canada are CH CT program in the U.S. and the through MacLaren Advertising Co. longest -running variety show on Ltd.; Ltd. through Canadian TV, Gattuso Corp. has originated more Burns Advertising Agency Ltd.; *63% 36% than two dozen broadcasts in foreign Singer Sewing Machine Co. through countries in the past, but all have *tied in one, one-half hour period Young & Rubicam Ltd.; Canadian been on film or videotape. through Baker Advertising have Kodak Co. "We never looked forward to Agency Ltd. a show so much," says Sullivan. "Throughout the years the Canadians have been wonderful friends to us." DUE BILLS Canadians Wayne and Shuster make on hotels, motels and resorts in To- ronto, Windsor, New York, Florida, their 46th appearance on the Sullivan etc. Save on business or pleasure CHCT.TV. "ABNEL show March 10, and other Canadians trips. Exchange advertising for ac- commodations. Your cost 15%. Order who have guested on the program from include Paul Anka, Christopher GAMBLE COCKER, INC. Plummer, Alan Young, Guy Lom- 155 E. Ontario, Suite 30 CALGARY bardo, Colleen Dewhurst and Arthur Chicago 11, III., Tel. 642-6107

6 Canadian Broadcaster tEil2e ,17°

Chartered Banks

MAY MEET COMPETITION WITH AIR ADVERTISING

by Ben Holdsworth

Advertising policies of Canada's eight chartered banks for deposits is being sharpened by COMPETING WITH may be changed drastically government operations. Ottawa ag- FINANCE CO'S within the next year. gressively peddles its savings bonds In the areas of money lending and Treasury bills, with the help of and other chartered bank in- Robert E. Oliver, supervisor of however, allow his name to be investment firms, and provinces services, the used, the creased competition from public relations and advertising, Bank nor direct quotations used; all are deeply into the short-term money sales -financ- of ing firms and others has increased, of Nova Scotia, stated last week those interviewed agreed that the market as well. particularly in the past three years. "The climate of competition for the situation is changing. In western Canada, the competi- consumer and business dollar on the Household Finance, Traders, Trans- "I cannot say that a change is tion is stronger than ever before for Canada Credit, IAC and GMAC have part of the chartered banks has been coming," said one bank official, "be- the deposit account ("savings ac- changing. Our advertising and mer- all been active users of radio and cause I think the change is taking count"). Trust companies, not only TV. Relatively new firms have also chandising is definitely under con- place now. If there ever was an those who are locally owned, but also stant review." started to use broadcasting media, agreement by the banks not to use those eastern in origin, are fighting including Crescent Finance, Niagara, Evidently the banks intend to broadcasting, I've never seen it." hard to enlarge their deposits - and and Laurentide. secure more of the business they as well to secure more of the lucrative have been losing to other institutions THE DIGNIFIED TACTIC lending business, says a report from To what extent the banks have felt such as trust companies and finance Vancouver. this pressure can be judged by the companies. Traditionally, the banks have comment of one branch manager, eschewed the As indicated, many of the trust "Each kind of competitive "We are going into the chattel year our people and the copy and approach used by many companies have used broadcasting agency take a mortgage business, just as our good look at the other major advertising groups such consistently for some years. Mont- electronics media radio and TV counterparts in the U.S. have done - - as food automotive and drugs. real, National, Royal, Huron & Erie to see if we could a more Not we're just missing too much of the - do only have the banks tended to favor and Guaranty have been in this efficient job by their use. After all, financing in white goods, automotive the dignified tactic, but frequently group, advertising a broad range of we have used radio for branch open- and other consumer purchases." the advertising message has consisted services including the traditional ings and other things here in Canada,' of the "calling card" signature of the trust department, but with increasing As a matter of interest, a number and we use broadcast in the Carib- bank's name alone. emphasis on savings accounts. Other of the bankers interviewer pointed to bean area too," said Mr. Oliver. the beneficial effects felt by some of With the exception of very oc- trust companies have recently stepped Part of the problem faced by the casional new branch opening an- up their advertising efforts in the the major U.S. banks in the use of chartered banks is based on the nouncements, radio and television savings area of operation. TV and radio. Chase Manhattan, changing attitudes of business itself. have not been used. This, for many First National City, the Bank of years, has been by unwritten TRUST COMPANIES ACTIVE America and First Chicago were the More and more businesses are agreement. Broadcast advertising names most often mentioned. leaving their money on deposit in would, they say, be "too competi- A recent example of this was the current accounts for shorter intervals. tive". entry into the Toronto radio field of Is banking a big business in Eastern Trust Company with a test Canada? Last year, as one indi- Consumer savings accounts in This policy on the - part of the char- on CHFI in February of this year. cator, according to government which the turnover is far smaller, tered banks figures, $335,798,492,000 has, however, caused For three weeks, on the advice of its worth of with the money left with the bank some observers to raise a cynical cheques cleared through 35 clear- agency & the for longer periods have become eyebrow. Stevenson Scott, firm ing centres up 10.9% from 1961! - Several of the banks have offered a choice of long -play records - more attractive then ever before to strong financial interests in trust com- for each new savings account opened Another the chartered banks. panies. These aspect of the banks' trust companies have, or for the purchase of Eastern's troubles has been the rapid like their competitors, growth of Latest report from DBS is for end been aggres- guaranteed trust certificates. the credit union and co-operative sive users of hard -sell advertising of business, Dec. 31, 1962, when the not movement. These groups have, ac- only in print media E. E. Spencer, assistant general chartered banks had $15,683,000,000 but on broadcast cording to bankers, taken advantage as well. Another anomaly in manager of the company says "It (up 3.4% from the year before) on the of the law in operating banks' position has is too early to judge the value of as banks (in deposit but with a smaller pro- been the policy to the lending and savings fields) with - use radio outside the this test. We did get response, portion of long-term accounts than Canada; Cana- but we cannot yet tell how effi- a great deal more freedom than have ever before. dian banks with branches in the cient this method may be in rela- the Caribbean and chartered banks. Whether this South America have tion to the dollar expenditure. I is unfair competition, in matters such long been important radio advertisers What the reasons can say, however, that we have as interest rates, has already become are in those markets. Within the domestic been using radio in Vancouver and for the banks' alteration the Maritimes and will continue to a matter of concern to many in the market, nevertheless, the banks have financial world. Last year's Royal until now a in do so." of advertising policy, espe- presented solid front Commission heard a number of de- avoiding broadcasting media, even cially with respect to radio Eastern has 13 branches across positions on this subject. though several of them are counted Canada and is counted as one of the and television? among the largest advertisers in the growth firms in the trust field. This, say bank officials, is just an- Competition for savings ac- country, with budgets in the million - other reason for the current re- counts and other profitable dollar class. Other trust companies have con- examination of the banks' advertising tinued to endorse radio, and to a banking services has increased One senior banker underlined the and selling position. It is quite pos- by leaps and bounds from trust lesser extent TV, by renewing con- sible, they say, that changes may companies, who have stepped importance of savings accounts, both tracts for 1963. Newscasts and busi- large and small. On the average, even be put into effect during the up advertising and selling ef- ness commentary, as well as spot present half -year period. forts in these areas. according to figures released by the campaigns, are favored by this group. Canadian Bankers Association and by Sales -financing houses, small - FM radio has come in for increased As usual, however, the reticence of loan companies and even de- DBS, the turnover ratio in savings interest, "because of its high grade the banker has placed a curtain of partment stores have invaded accounts in 1962 was just over one - audience," said one trust company secrecy over specific facts. Advertis- much of the banks' traditional and -a -half times per year, whereas official, not yet launched in this ing observers are keeping sharp eyes loan business. for current accounts the ratio was medium, but about to begin this on the banks to catch any signs of Government policies and the over 73 times. Spring. the new, more aggressive policy. country's belt -tightening credit Since the bank depends on money position in the past year espe- left with it to invest in other banking o RADIO -1280 RADIO -1280 RADIO -1280 RADIO -12802u cially have put increased press- services, such as loans, the money D ure on the bank interest rate, which is deposited for long periods r causing bankers to search for a higher profit ratio, and to of time (as in savings accounts) is O O examine the efficiency of tradi- crucial. Now, the trust companies tional methods of operation, in- have siphoned off significant amounts N CO cluding promotion and adver- of these savings funds, through a OC O tising. higher interest rate, staying open O LA VOIX DU CANADA FRANÇAIS A MONTREAL' According to the chief economist longer hours than do banks, and by a at one of the largest banks, there can aggressive selling. v be no question that bank advertising In addition to competition from O O policy will be affected by these de- the "near -banks", according to one D THE VOICE OF FRENCH CAMADA IM GREATER velopments. No other authoritative senior financial observer, the char- NOM Tp[AL official at any of the banks would, tered banks are finding competition aic RADIO -1280 RADIO -1280 RADIO -1280 RADIO -1280ó J

March 21st, 1963 7 d :r.: `.;..Sv::r:',...;i''iiiYJf:^:$5$:ï;17..;''s,%; :;%%'h%:.':::,`':ï:k;1 .;: of shoes and ships Follow > ... your OVER THE DESK I and sealing -wax - of metro cabbages and kings market A TORONTO AGENCY broadcast UNIVERSITY BROADCASTERS 3. To establish an effective and north producer and a freelance announcer working Canadian Association of THE SEVENTH ANNUAL con- on have joined forces and opened up a University Broadcasters to encourage talent agency. They are Jerry Lodge, vention of the Western Association the stations on the campuses to until recently with Leo Burnett and of University Broadcasters was held broadcast quality. (A few of the Russ Thompson, announcer -at -large. at the University of Alberta, Calgary, Universities are looking into the They have opened up at 125 St. from February 14 to 16. The con- establishment of FM stations on their CKBB's Patrick Street, in Central Toronto, vention was hosted by the University respective campuses in the near as Jerry Lodge Associates Ltd. of Alberta; Calgary's Radio and future). summer Television Society which received delegates from the University of is to patrol. Purpose of the new venture British. Columbia; the University of Some highlights of the convention offer representation to professional Alberta; the University of Saskatche- were: talent. At the outset they are con- o wan; the University of Manitoba on radio and television, 1. of a ham centrating and Mount Royal College. The establishment and so far have exclusive contracts radio network between all the Uni- Naul Mulvihill with John Rae, Brad Crandall, Pat versities of WAUB to handle news Murray, Toby Tarnow, Pam Hyatt, The WAUB was set up in 1956 and sports coverage. & Co. Ltd. Dick Shatto and negotiations are so members would be able to under way with a number of others. in manner TORONTO - MONTREAL communicate an effective 2. The recognition of the sports and further co-operation among the department and a separate tape ex- Jerry Lodge, at 34, has a back -log various Student Radio Societies in change to handle sports events and Representing these quality of sixteen years in the agency busi- the West. interviews. radio stations ness, with one year out for a stint as jack-of-all-trades at CKSF, Cornwall. CJFX, Antigonish Newfoundland -born, he has worked It has long been the aim of these 3. The possibility of setting up a CKBB, Barrie with Cockfield, Brown, McKim Ad- groups to establish a network which news wire service in each radio CFNB, Fredericton vertising (both in Montreal), Ron- would provide an exchange of society to report world news to the alds Advertising and Leo Burnett, campus news and events to the campus and to help news men gain CJCH, Halifax (both in Toronto). He is married benefit of all concerned. This has experience in news writing. A re- CKLC, Kingston and has two boys, aged one and three. been largely accomplished by the quest is to be presented to the Board establishment of a tape exchange CKTB, St. Catharines of Broadcast Governors to review the and the circulation of a bi -monthly licencing radio Russ Thompson, 28, married subject of student CHOK, Sarnia with newsletter among the six members: one six -year -old boy, broke into the societies for broadcast transmitters. UBC, UAE, UAC, U of S, U of M CFCL, Timmins business in 1951 as an announcer at and recently Mount Royal College of CHOV, Pembroke CJBQ, Belleville. Subsequently he FUN NOT ALLOWED worked at CKOY, Ottawa and Calgary. CKEY, Toronto. The chief commissioner of the Ontario Liquor Control Board, Allan An annual convention is held on Grossman, is going to crack down on rotational from to While with CKEY, he landed the a basis, west east, liquor and beer advertising, that General Motors the first one being held in B.C. in account, and, on a gives the impression drinking is the freelance basis, handled 1956. SELL RICH all com- road to social and personal success mercials for the Pontiac -Buick for young people. division. NORTHERN ONTARIO The President of the association is the President of the hosting radio He said liquor and beer manu- Russ decided to devote his whole society, and he appoints his own time to freelance work in the spring facturers have been generally fully Sudbury's population has executive. WAUB is financially co-operative in regard to LCBO sug- of 1958, and has maintained his con- supported by the member societies nection with GM, for whom he is gestions on newspaper and television swelled by over 60% in the (each member's fees are $30.00 per advertising "but we feel there is still now doing commercials on The year) plus an additional sum for the last 10 years the Tommy more to be done." - among Ambrose Show, Our Man hosting society to handle convention Higgins, The Dick Powell Theatre highest increases in Canada. expenses. and Sing -Along -With -Mitch. He is Mr. Grossman told the legislature's also currently doing all the commer- Committee on Government Commis- cials for CN-CP Telecommunications Coupled with the 3rd highest Further aims are: sions the province has no legal con- on the CTV opinion program, Tele - trol over advertising, but can pressure wage earnings in the nation poll. 1. To promote good will and under- liquor and beer manufacturers who standing for CKSO's 200,000 viewers between the general public depend on government outlets - While they are confining their of Western Canada and the Western sale of their products. and listeners are a 'must -buy' activities to broadcast talent at the Canadian Universities and Colleges outset, they propose investigating in conjunction with the public broad- said for National Clients. other fields where talent is required, casting stations and networks. Mr. Grossman breweries such as night clubs, conventions, blame a BBG ruling that only a small of time on a television RESULTS ARE WHAT service clubs and similar organiza- portion the tions. They propose contacting 2. To promote a closer working program can be used to advertise the COUNT! broadcasting stations across the relationship between the WAUB and actual brand. Because of this the country in a search for talent suit- the Western Association of Broad- commercial usés "fillers", such as RESULTS ARE WHAT able for national exploitation. casters. shots of young people skiing or dancing. YOUR CLIENT WILL GET!

Mr. says he will meet See the All -Canada Man. Grossman with the BBG in an attempt to find some method to make advertising rAadio, 981 less objectionable.

And now, just in case the powers find something objectionable in this column, I shall wind it off with the customary - buzz me if you hear anything. o Greater Montreal

Sudbury, Ont. "The Sound of Service in Montreal" 25121:,

8 Canadian Broadcaster R. C. Smith & Son Ltd.

ALEC PHARE STEERS AGENCY OVER 50th ANNIVERSARY

R. C. SMITH and Son Limited, He had a firm belief in weekly also to do a good job for some broadcast for 24 years and is still one of the earliest advertising agen- newspapers as an advertising medium. smaller advertisers who do not re- well -remembered, was awarded the cies, is celebrating its fiftieth an- and from the outset his agency quire the larger type of agency. A.C.A. Gold Medal in 1948 for his niversary, for it was on March 13, championed the weeklies. His ex- Alec Phare, whose own radio pro- many years of teaching advertising 1913, that Mr. R. C. Smith first ample influenced many national ad - gram The Old Philosopher was to young people in the business.

"We're a shirt -sleeves agency to- day." he says. "We work hard for our clients and they stay with us. We still have one client who came with us in our first year of business. 1913; but we also got 2 new ones last month. Methods of advertising are different now from Mr. R. C. Smith's time, but we still adhere rigidly to his philosophy, on which he founded the Agency: "To do the right thing at the right time in the right way; to do some things better than they ever were done before; to eliminate errors; to know both sides of the question; to work for love of the work; to anticipate requirements; to develop resources; to master circumstances; to act from reason rather than rule; to be satisfied R. C. SMITH ADAM SMITH G. ALEC PHARE with nothing short of perfection." opened the doors of his own firm. vertisers in the same direction. It was a humble enough venture, He was a pioneer in color printing, The trend is to balanced programming for there was only himself and his and played no small part in advanc- competent secretary, Miss Mabel ing Canadian printing processes. Stoakley, and the young agency G. N. MACKENZIE LIMITED HAS fà SHOWS modestly called itself Ads -Limited. He introduced sworn statements of MONTREAL TORONTO WINNIPEG Two years later his son, Adam Smith, circulation in a day when circulation 1434 St. Catherine St. W. 433 Jarvis St. 171 McDermott joined them, and it became R. C. figures were often over -estimated, Smith and Son Limited. THE GLOBE being the first paper in Canada to adopt this measure. R. C. Smith himself was a forceful He played a major role in estab- and colorful figure. Born in Scot- lishing a national code of advertising land, he came to Canada as an in- ethics, and had much influence on the fant in arms, and family settled the creation of the Ontario Hydro - in Smiths Falls, where his father Electric Power Commission. died when "R.C." was only two. ,I He died in 1950, in his 97th year, At the age of 12, he went to work, and was succeeded by his son, Adam with only 3 years of formal school- Smith, who died in 1961. ing, because he had been frail until During its 50 years R. C. Smith he was 9 old not expected years - and Son Limited have served some to live. of the largest national and govern- He labored in a foundry, won his ment accounts in Canada. They way into the office, became a sales- coined the slogan "The Champagne 50,000 man. In his early 20's, he opened of Ginger Ales" for Canada Dry; a successful book -store. Then in and created the first "funny cow" - 1888 he joined the TORONTO GLOBE, which later became the famous WATTS and for the rest of his life delighted "Elsie" - for The Borden Company to claim he was "raised on THE Ltd. GLOBE and oatmeal porridge". Today the agency is headed by G. Alec Phare who joined the firm in He never altered his distinctive 1932 as its radio director. style of dress - grey, cutaway coat, white shirt, flowing black tie and It is fully recognized by every black "ten-gallon" hat. With his franchise -granting body and serves white hair and small, immaculately some 40 clients. It is fully staffed kept beard, he was as striking in and knowledgeable on any type of appearance as he was distinguished account; and prefers to stay a small in ability. to medium sized agency believing that there will always be a place for SINGULAR AIM In business, he was always a the agency which is set-up to render crusader. personal attention to the client and for selling in Edmonton 1 CFRN RADIO so brave as the There are none anonymous. 1260 on the dial Radio Representatives Ltd. RADIO/TV Montreal, Toronto, Winnipeg, Vancouver U.S.A. Young Canadian Ltd. C FCNCÁLCGRY

March 21st, 1963 f Ryerson Institute-Class of '63

HOPE IN THEIR HEARTS AND BLOOD IN THEIR EYES

by Kit Morgan

Some two thousand three hundred and ten classes, a familiar station break to FM listen- abbreviated McCurdy consolette with upwards of two ers in Toronto and within a 100 -mile two three -speed manual turntables hundred hours of practical experience radius as the second year students and a mike. and incalculable hours of operate study and work on assign- station CJRT-FM at 91.1 Here first year learn mcs watts students to ments - all this is being summed up now in letters at 9,900 from 3.30 to 9.10 cue records and announce operate, p.m. Monday through Friday. and interviews, with "I am in the graduating class of and second year students come to the Radio The facilities of CJRT might well time discs and build shows. and Television Arts Course of the Ryerson be the envy of almost every radio Institute of Technology", as 42 young men and women station in the country. A third function will be to act as an auxiliary control room. The inter- start their Master control features a McCurdy search for careers in broadcasting and allied com system here is custom "U" unit with three such that an fields. auto- instructor can speak to an individual matic turntables and two Ampex tape recorders. cubicle or all eight at once, they can talk Of the 30 young men and 12 girls In the first year, far from back, they can feed master con- the basic The "A" area consists of A con- trol, who are now completing the third needs of announce, operate, produce, talk to master, tape from any trol, which has an RCA console with cubicle, and so on. and final year of the course, perhaps the course includes economic prin- two turntables half manual and two tape a dozen have jobs firmed up, ciples, political and economic geo- machines; an announce booth; The study program this second another and dozen have irons in the fire, graphy, and world history of the 19th a large studio equipped with an elec- year, 26 hours of lectures per week, and the rest are up for grabs - and century. The English course covers tric organ and a piano, used for includes radio production, which en- there's gold in them thar hills. not only communication of ideas and musical and variety shows and for compasses everything from control a review of grammar and composi- the nightly half-hour live drama. room techniques to how-to's of the "I want to go to a small television tion, but also a survey of English creation and development of station station, where I'll have The "B" area is made up of a con- the chance to literature from Beowulf to the mid - policies; radio writing, from do more than one trol room specially set up for an- com- job" - "I'd like to 17th century. mercials to drama; theatre arts, get into sales, either with a nounce -operate and a second large station or covering acting and directing; phone- with station reps" hope Radio and Television Arts, as studio, with live -er acoustics, used - "I to go tics of modern languages, theory and into a small agency, the business "electronic journalism", is combined mainly for talks, interviews and end" practice in pronouncing French, Ger- - "an agency, the production side" with Journalism in this first year, panel shows. "announcing" "studio covering such common ground as man, Spanish and Italian; English, - - direction The variety of music programming surveying English literature from is my main interest now" "writ- news writing and typewriting (geared - on CJRT is illustrated by its daily 1660 to 1830, and the history of ing" their plans reflect to broadcasting with instruction on - the log, which includes such programs as drama and the theatre from the diversity of the course and the layout of radio and television also, of Musical March Past, Music of the Greeks to Shakespeare; sociology; course, the individuality of the scripts) and also introducing an- nouncing, the use of microphones Shows, Big Band Beat, All That Jazz, and the basic principles of psycho- students. and Strictly Keyboards tape recorders, and writing for broad- Vocal, Only, and logy. RTA at RIT encompasses just cast. Concert Hour, each one announced, operated, written and produced by about every facet of broadcasting is THIRD YEAR IS TV It unfair to the curriculum to the students, working with a library short of scaling the transmitter tower skip over a subject by simply noting The third, and final, year of the to replace the red warning lights, and of some 2,000 1ps. The nightly "news writing", which could be dramas, too, are completely student Radio and Television Arts course is also deals, with varying emphasis, interpreted as very elementary and concentrated on television. In the with advertising agencies, market re- produced, often from original radio limited in scope. In fact, that class plays written by pupils. first term, students move from job search, film production, public rela- covers such basics as weather and to job, familiarizing themselves with tions. obituaries, and then ranges over such The classrooms are as enviably every facet of TV; in the second modern as the broadcasting complex. A glance topics as an analysis of mass com- at the study program The "writing and program room" is dispels any munications, copyright laws, libel "trade school" aura that equipped with angle desks, at which KIT MORGAN, the writer of may linger and contempt of court, publicity, in relation to Ryerson's the students can sit facing the front this article, is this paper's assistant Radio-TV course. Both instructors public relations and advertising. This typifies the depth and breadth of while typing or swivel to face a side Editor. She is herself a graduate of and students consider the course as blackboard for taking lecture notes. Ryerson the each subject in the course. Institute. first step on the way to exec- The music room in which classes utive, management level and the cur- - EMPHASIS ON RADIO explore the history of music from riculum includes an excellent liberal early Christian beginnings to the term they narrow their practical worll arts program of the humanities and Emphasis in the second year is on romantic movement, music's funda- to the fields in which they're most social sciences. radio. "This is Radio Ryerson" is mentals, the nature of musical instru- interested and to which they're best ments, the nature of the human voice, suited. and more is equipped with stereo. The trend is to balanced programming - They produce dramas, musical and Pièce de resistance of the class- variety shows, talks, interviews and G. N. MACKENZIE room facilities is the "practice room" panel shows, and when present expan LIMITED HAS dD SHOWS especially designed by the staff and sion is completed will do remotes MONTREAL TORONTO WINNIPEG unique in North America and, they from the gymnasium, auditorium and 1434 St. Catherine St. W. 433 Jarvis St. 171 McDermott believe, the world. This room con- pool, on CJRT-TV, Channel 5, their tains eight cubicles, each with an closed circuit operation.

WITH HOUSEWIVES

Contact your ALL -CANADA man

10 Canadian Broadcaster if e . footprints for these grads to follow"

Again, the physical facilities are Having completed the course, recognize its worth. They, and their pay that to a high school kid right ideal. There are two vast, air-con- which is no "how to be a broadcaster instructors, feel that the diploma off the street." ditioned studios, back to back, fully in ten easy lessons", the students should equal at least a couple of the Another says, "I've worked in equipped with the most modern actually know more about some areas bottom rungs of the ladder. radio for peanuts through my vaca- cameras and mikes, with isolated of broadcasting (for example, video- "I can't afford to start at the $45 tions for experience, now I'm worth lighting booths with full equipment, tape, color television) than some of a week some stations offer a Ryerson a better salary." A few of the stu- plus announce booths and control their prospective employers. Yet, grad," says one. "I've invested three dents are married now, others plan rooms. many of them feel, the industry years and a lot of money in my weddings after graduation, and they'll Master TV control includes a doesn't give them credit for these knowledge and experience, yet they'd have families to support on their new $70,000 Ampex videotape recorder, jobs. two film chains, a slide projector Still, they feel, a Radio and Tele- a a unit, movieola, Balop optical vision Arts diploma is gaining more opaque projector, all the latest and and more recognition from the indus- finest television equipment. try every year, partly through good In the props workshop students students earning the respect of their design and make their own graphics, employers and paving the way for their flats and sets and props. The others and partly because past wardrobe department, combined with graduates are now reaching the hiring imagination and alterations, can cos- level and are hiring RTA people. tume almost any production. The men's and women's make-up rooms, Graduates of past years have made complete with showers, are large, big footprints for these grads to bright, efficient. The film library is follow in. One owns his own radio at present combined with the record station. A few are station managers library, which serves both radio and and several are program directors. TV. Some of the best radio and TV pro- ducers in the country, some of the The third year course includes best known personalities on the net- television production, which covers works and in local stations, are from everything from camera operation to Ryerson. On and off the air, on and set design, kinescopes to performing, off camera, in agencies, film produc- equipment maintenance to direction; tion, public relations and other allied TV writing; station management, fields, Ryerson -trained people are which encompasses sales, surveys, making their mark. public relations, network operations, next batch will be hot BBG and DOT regulations, the CAB And the ad- off the griddle in mid -May. Get code of ethics and much more; IN REHEARSAL FOR ONE of CJRT-TV's closed circuit television produc- vanced music and English; political them while they're hot. science; development of western tions, third year students in Ryerson's Radio and Television Arts Course (NOTE: Interviews are being ar- thought; and world history of the go through their paces in studio A. (Left to right) Doug Sheppard, Lake - ranged now through G. L. Stewart, Placement Officer, Ryerson Institute twentieth century. field, Brad Franklin of Toronto, Madge (Mike) MacBeth of Scarborough, of Technology, 50 Gould Street, To- INSTANT TEACHING and Gayle Jabour, Ottawa. ronto 2.) Just this week an experiment was conducted at Ryerson that may make three long, hard, expensive years of a significant contribution to future study and practical experience. methods of teaching by television. All of the students are aware and Anatomy is something everyone has The extracurricular project has been appreciative of the industry's support but it looks better on girls. a year and a half in preparation, of the course, through the activities from the first inkling of the idea, of the advisory committee and with through the production of the final some $2,500 worth of scholarships videotape, to this week's testing. and bursaries donated by individual RADIO/TV Some 40 RTA students have been stations, reps. equipment manufac- FC involved, working nights and week- turers. But, having contributed much ends, some of them even coming back to the worth of the course, the stu- C CALGARY from vacation early, and for no other dents ask, why doesn't the industry N reward than the satisfaction of ex- ploring the potential of their chosen field. The experiment is in the use of the medium for instruction without an on -camera teacher and the project at FACTS about The province of Quebec has a population of Ryerson involved a lesson in how to cut a stencil. Three control groups FRENCH 3,425,300 excluding Metropolitan Montreal. of 16 students each were taught in This is a population figure greater than the the usual classroom fashion by an CANADA expert teacher. Then three experi- combined total of Manitoba, Saskatchewan mental groups of 16 pupils each were and Alberta. To reach this population, with taught via television with a 27 min- ute videotape demonstration of the either radio or television, call your Hardy process, which the student could follow step by step in actual practice, Representative. identifying with the medium itself and doing as the hands on the screen did. There was no TV teacher, no smiling face, no personality, just the medium of television, teaching un- aided by the human element. Teachers and television people who have discussed the project and seen HARDY the videotape in advance are watch- ing the experiment with great interest RADIO ä TELEVISION LTD. and some scepticism. No one is hoping for an instant answer to edu- Toronto: - Suite 715, 2 Carlton St., EMpire 3-9433 cational TV, but it is hoped it will Montreal: - 1500 Stanley St., Victor 2-1101, form a basis for further study of the For French Coverage relation between television and the educational process.

March 21st, 1963 Daily happenings on radio I and television stations STATION CALLS from coast to coast.

CHSJ-TV, SAINT JOHN CFCH-TV, NORTH BAY MacDonald on behalf of the TSSAA. The game, incidentally, ended in a YOUR AIRFORCE NEIGHBOR, a 2-2 tie. 15 minute, once a month telecast of CFCH-TV, North Bay, is a special CKPR - FORT WILLIAM series dealing with the local Airforce CKPR, FORT WILLIAM: Winter its base and personnel. Carnival Week in Fort William saw Each program is handled entirely two successful nights of hockey draw by the Airforce personnel involved in over 10,000 fans to boost this sport the particular facet of the operation at the Lakehead. The first game, which is being presented. between the CKPR-TV and Radio Because the air base is of such staff and the staff of the FORT strategic importance, area residents WIILIAM TIMES -JOURNAL, was given naturally want to be kept informed wide publicity both over the air and as to what is happening around them. in the press in an attempt to draw a This program does just that, as well large audience. as letting them see where the tax- Over 5,000 payers' dollars are going as far as fans turned out for this game, and for those military protection is involved. unable to attend. CKPR Radio broadcast the game live from the Gardens. To add a HOCKEY touch of humor, every time a goal was scored or an injury occurred, CKBB, CKVR-TV, BARRIE: Just a funny skit was put on to entertain wrapping up their 5th season of sup- the crowd. porting in Barrie, minor hockey the The winning goal, scored for the CKBB Radio and All - CKVR-TV TIMES -JOURNAL team, met the came 37 sec- Stars Collingwood Challeng- onds after game end. Final score, ers during a benefit hockey game Photo by The Harvey Studios Ltd. in a very crooked but very enjoyable recently, resulting in the Collingwood game, was 4 to 3. CKPR lost! Minor Hockey Fund being boosted THE CHIEF ENGINEER played at to stop everything and watch the by over $500. On hand to challenge the winners coloring and cut-outs, a cameraman show ... (it) was a howling success." of the first game was the regular perched a paper cup on his head as Barrie ' s big power line of The show ended, as is usual, with Women's Commentator Wendy hockey team from the Fort William a dunce cap, a secretary and an an- and Port a cartoon, and this particular morn- Hicks, Romper Room's, Lois Wels - Arthur Police Department. nouncer played catch, and Miss Because of the injuries Margaret's Play ing's cartoon was fittingly titled Nuts man and Popeye and Pals' hostess toll of which Party on CHSJ-TV occurred in the previous night's game, Saint John went in Season. Lorrie Smith sparked the group to a on the air in spite both the press and broadcast teams of a 12 to 4 loss. Although not too good blizzard that kept its regular had to merge and pick an all-star cast of pre-school tots snow -bound on goal scoring, the gals were cer- tainly crowd pleasers. team. at home. CFTJ, GALT This game was also given much Improvisation was the order of the CHUM TORONTO day as one mother after another WHEN LINDA WARD and Neil - publicity and another capacity crowd called to say the youngsters couldn't Carpenter of Galt entered the junior CHUM, TORONTO: Early March of over 5,000 turned out, to see the get to the studio. dance team competitions at the saw CHUM personalities clash with so -far -unbeaten police team finally World Figure Skating Championships the Toronto Argonauts in a TSSAA meet their match and go under with a score of 6 to 4. Staff members volunteered and at Cortina, Italy, they also had an game, drawing an all-time attendance were recruited in true "show must go opportunity to tour Europe. How- of 11,576 fans to the Gardens to on" tradition and resulted in on - ever, to take this tour, they witness the battle. camera needed a CHML, HAMILTON scenes like the above with chaperone along, which would involve (left to right) cameramap Ian Mac- "In previous years, top attendance an additional expense of $750. It "WILL THE REAL R. O. Horning Eachern, secretary Eleanor Stewart, was less than 4,000" reports Hugh looked like the tour was off ! please stand Sound (standing) secretary Joanne MacDonald, hockey convenor for the Junior up?" Simonds familiar? Of course it does, to any- and announcer Denny On Toronto secondary schools. Comeau, chief his noon newscast, John Evans, one who watches the popular TV engineer J. G. Bishop, secretary owner of CFTJ, Galt, wondered out This year, the TSSAA were told show To Tell The Truth. Virginia Wright, and (standing) loud how this money could be raised. either to draw a larger audience or "Miss Margaret" Staton. forget about receiving the Gardens The same format as this popular Within minutes, the station's gratis in the future. They approached show was used by CHML Radio The program followed its usual switchboard was lit up with callers CHUM for help in promoting the recently to change the name of one format of singing, marching, ABC's, wanting to help and within two and event, and promotion they got. For of its announcers from an alias back fun and games, and as one staffer a half hours over $762 was received two weeks prior to the game, CHUM to his real name. had to leave the fun to return to in pledges, and every pledge was personalities, along with various regular duties, another joined in the honored. CHML decided that its Nitecap Argonaut stars, including Dave Mann, personality, Bruce Collier, whose real games on the set, throughout the one Dick Shatto and Jim Andreotti, went and a half hour show. Mrs. Jerry Woodstrom, wife of the name is R. O. Horning Junior, should team's coach, was chosen as their on the air from the CHUM studios, use his real name, as it fitted best As the EVENING TIMES -GLOBE said chaperone. After a mad whirl of urging anyone interested to get out into his all-night show. in a story on the goings-on, "house- packing, she and attend this game. joined the young skaters The problem was how to go about work was at a standstill as friends on the plane to Italy early that even- "We couldn't be more satisfied. making this change. Announcers hastily called each other to be sure ing. Everything worked out fine," said Paul Hanover, Paul Reid, Bruce Collier, Stu Daly and Mike Marshall. in groups of three, announced that A LOW COST INVESTMENT their name was R. O. Horning Junior. CJBQ The next step, still following the The advertising rates for CJBQ-FM, format of To Tell The Truth, was RADIO to ask the real R. O. Horning Junior starting separate programming April to stand up. This was followed by BELLEVILLE and 1st are: a noise of a chair sliding back. TRENTON, ONTARIO The listeners were kept in sus- Announcements $ 2.50 pense for four days after this, until Another 15 Bruce Collier visited each announcer Minutes $ 7.00 on the air and said good-bye, as STOVIN-BYLES 30 Minutes $10.00 Bruce was leaving. However, that night, at the beginning of his Nitecap Station 60 Minutes $17.00 Show, he announced that he was the real R. O. Horning Junior.

12 Canadian Broadcaster Board of Broadcast Governors

MARCH AGENDA INCLUDES TWELVE NEW STATION APPLICATIONS

An agenda of some 45 applications will face the Board CHIC Brampton, Ontario, from of CBLD Dryden and to change the CHIC Radio Ltd. to Hemisphere In- antenna site of low power relay of Broadcast Governors at the public hearings begin- vestments Ltd. transmitter CBRQ Quesnel, B.C. ning March 26 in Ottawa, and includes bids for eight CHEK-TV Victoria, the transfer Several applications for power in- new AM radio stations, three FM stations, one TV of 100 common shares in the capital creases will be heard by the Board. station, seven TV rebroadcasting outlets and proposals stock of CHEK-TV Limited and sub- CKOY Limited has applied for an for changes in ownership affecting nine radio and TV sequent change of ownership from increase in power from 5,000 watts CHEK-TV Limited to Radio NW daytime and 1,000 nighttime to operations. Limited. 50,000 watts day and night for CKOY Ottawa, also for authority to CJCB and CJCB-TV Sydney, AM RADIO APPLICATIONS change the antenna site. Also regarding FM, Cape Breton N.S. and CJCB-TV-1 Inverness, Applications have Broadcasters Limited are applying been made to N.S., from Cape Breton Broadcasters CHIQ Radio Limited is requesting establish new radio for authority to operate CJCB-FM AM stations in Ltd. to Celtic Investments Ltd. authority to operate CHIQ Brampton Winnipeg; Windsor; Duncan, B.C.; Sydney, N.S. with programs separate on a full time basis, with a change in from those of CJCB. CFMW-FM Altona, Man., from Campbell River, B.C.; Hawkesbury, frequency from 1090 kcs to 790 kcs Manitoba Broadcasting Co. Ontario; Dolbeau, Quebec; and Southern increase from 250 watts TV APPLICATION Ltd. to Radio Fine Music Greater and power Stephenville, Nfld., as follows: daytime to 1,000 watts daytime and The only bid for a new television Winnipeg Ltd. by Jack on behalf of a 500 watts nighttime. Shapira station is the revival of an applica- company to be incorporated, for a CHSM-TV-1 Rivière -au -Renard, tion heard earlier, on which a decision A slight increase in power and 5,000 watt AM station in Winnipeg, Québec, from Le Syndicat de Télé- was reserved, by T.V. Transgaspe- authority to change the transmitter vision de Rivière -au -Renard to La by Royce a sienne Inc. for a French -language TV site of Kitchener is being Frith on behalf of Télévision de la Baie des Chaleurs CKCR-FM company to be incorporated, for a station at Ste. Anne des Monts, sought by Kitchener -Waterloo Broad- Québec. Inc. -Baie des Chaleurs Télévision 500 watt AM station in Windsor, Inc. casting Co. Ltd. by William on Robert Jeffcott TV REBROADCASTING Other proposals are a change in Radiocon Ltd., J. Conrad Lavigne behalf of a company to be incor- Television rebroadcasting outlets control in Midland-Penetang Broad- Enterprises Ltd., Conblain Ltd. and porated, for a 1,000 watt AM station are being sought for B.C. casting Ltd., licensee of CKMP Mid- Conren Ltd. have applied for author- in Duncan, B.C., to broadcast part four one in and one in land, Ont.; the transfer of 3,000 com- ity to increase the power and change time the programs of CJAV Port centres, Ontario Saskatchewan, as follows: mon shares and 199% preferred the antenna of CFCL-TV-2 Kearns, Alberni, in Channel Ontario. Transcanada shares of capital stock by Communications Seven Television Ltd., licensee of by Nanaimo Broadcasting Cor- Limited for a new TV rebroadcasting A change in frequency, from 1460 CJAY-TV Winnipeg; and the trans- poration Ltd. for a 1,000 watt AM station Marquis (Moose Jaw), kcs to 1050 kcs, and a change in the at fer of 494 common shares and 162 station in Duncan, B.C., Sask., to broadcast by off -the -air antenna radiation pattern, for CJNB preferred shares of capital stock in North Battleford, Sask., is proposed by CFCP Radio Limited, for a pickup from CKCK-TV Regina, Sun Parlor Broadcasters Limited, by Northwestern Broadcasting Com- new 250 watt AM station at Camp- by the CBC for a new TV re- licensee of CJSP Leamington. pany Limited. bell River, B.C., to broadcast part broadcasting station at Atikokan, On- time the programs of CFCP Cour- tario, to broadcast by off-the -air STILL MORE ON AGENDA Kawartha Broadcasting Company tenay, pickup from CBWAT Kenora, is applying to change the daytime The Board will hear representa- antenna radiation pattern on CHEX by Donald H. Attfield on behalf by the CBC for a new TV re- tions regarding a possible reconsider- Peterborough. of a company to be incorporated, for broadcasting station at Castlegar, ation of its recommendation to deny a 5,000 watt daytime -only bilingual B.C., to broadcast by off -the -air CJAY-TV Winnipeg's application for Radio Iberville Limitée is seeking AM station at Hawkesbury, Ont. pickup from CBUAT Trail, a TV rebroadcasting station at authority to open a new studio of with studios at Lachute, Québec, and Brandon. The possibility of recon- CHRS Preville, Québec, in St. Jean. Hawkesbury, by Charles Edward Osterloh on behalf of an association to be incor- sidering the decision was brought the Radio Trois Rivières Inc. is ap- by Radio Lac St. Jean Limitée porated, for a new low power TV about by information received by with the estab- plying for a change in location of for a new French -language AM sta- rebroadcasting station at Invermere, Board in connection Trois antenna TV the main studios of CHLN tion at Dolbeau, Québec, with 1,000 B.C. to broadcast by off -the -air pick- lishment of a community Rivières. watts daytime and 250 watts night- up from CFCN-TV Calgary, system in Brandon. time, to broadcast part time the pro- Two applications to form networks by G. Selody on behalf of a The CBC has submitted applica- grams of Alma, and will be heard by the Board. Radio CFGT society to be incorporated, for a new tions for 40 watt low power relay transmitters at Stephenville, Nfld., Station CHVC Limited, Niagara by Humber Valley Broadcasting low power TV rebroadcasting station Falls, hopes to form a network with and at Fort St. John, Fort St. James Co. Ltd. for a 500 watt AM station at Falkland, B.C. to broadcast by off - WKMH Dearborn, Michigan, to and Salmo, all in B.C. in Stephenville, Nfld., to be program- the -air pickup from CHBC-TV carry scheduled games of the Detroit med from CFCB Corner Brook. Kelowna, and The Corporation is also seeking Tigers Baseball Team from April 9 to increase the power, from to September 30, plus playoffs. Thu The Department of National by G. Selody on behalf of a authority 20 to 40 watts, of low power relay Department of National Defence Defence, Air, has applied for a low society to be incorporated, for a new low power TV rebroadcasting station transmitters at Blairmore and Jasper (RCAF), licensee of CFSE Senne - power 50 watt AM station at Puntzi a net- at Westwold, B.C. to broadcast by in Alberta, and at White River, terre, Québec, wants to form Mountain, B.C. work with Kirkland Lake to off -the -air pickup from the proposed Schreiber, Foleyet, Dryden, Atikokan CJKL rebroadcasting station at Falkland. and Hornepayne in Ontario. It has broadcast certain of CJKL's pro- FM RADIO APPLICATIONS also applied to change the frequency grams. The Board will hear applications An application, made at the Janu- for FM stations in Montreal, Win- ary hearings, on which a decision was nipeg and Pembroke, Ontario, as reserved, is being revived by Gaspé follows: Télévision Limitée, for authority to program TV rebroadcasting station by Maisonneuve Broadcasting CJAO-TV-1 Mont Blanc, Percé, DIO NEWFOUNDLAND Corporation, owners of CKGM Québec, by off -the -air pickup from Montreal, for an FM station in CKAM-TV Upsalquitch Lake, N.B., Montreal, instead of from CHAU -TV Carleton, Québec. by Jack Shapira on behalf of a VOC .CISGM.CHCY'zeef company to be incorporated, who are OWNERSHIP CHANGES applying for an AM licence in Win- 10,008 watts 10,008 watts 1,000 watts nipeg, for an FM station in Win- Applications for changes in owner- nipeg, and ship involving nine radio and TV sta- tions will be heard, as follows: M by CFRA Broadcasting Ltd. for an FM station at Pembroke, Ontario, CFCF and CFCF-FM Montreal, "BEST BUY IN £ to broadcast part time by off -the -air from Canadian Marconi Co. to Radio "ask the all Canada man pickup from CFMO-FM Ottawa. Futura Ltd. :~ ..._ 13 March 21st, 1963 re' GET COLOR ON B & W SETS Alta Cops 3 Liberty Awards TELEVISION VIEWERS in five vice-president of Storer's TV division. U.S. centres are now seeing color on "It isn't, and it is my belief that it their black and white WHETHER DRILLING for oil or CBC's station, wins an award in the sets as Storer never will be so developed." developing television showmanship, Broadcasting Company TV stations best station sports category, while it appears Alberta has the happy rival CJOH-TV takes the experiment with a new color effect. Thus award for far the Storer stations are knack of doing things in a big way. the best women's show. The process is described as produc- using the process only on some sta- ing a chromatic Results of the 6th annual Liberty visual effect utilizing tion IDs, but "this process can be Awards for TV black and white stations announced A high-powered promotion in co- broadcasting equip- adapted right now for commercial this week have province ment and giving the impression that walk- operation with Sportsman cigarettes of use as an attention getter," says ing off with three of nine awards color. It is not electronic color and featuring a shot -gun give-away Michaels, who doesn't see the process for 1963. contest, transmission as developed for color developing netted CHBC-TV, Kelowna, much beyond use in slides B.C., sets. and limited the award for the best promo- animation. The Albertan winners are CJLH- tion showmanship. TV Lethbridge "We don't want to (6th consecutive give anyone the The color effect is a patented pro- win), best local programming; impression that this is It took Randy Martin of Hamil- a replacement cess, developed in Austria and CHCT-TV Calgary (win for living color," says Bill Michaels, number ton's CHCH-TV and his madcap licenced in the U.S. through General five), best station interview show; Randy Dandy Television Corporation of Ferndale, Show to break a four- and CHCA-TV Red Deer, best sta- year stranglehold on Michigan. It involves the trans- the best station tion music show. children's show which ference of original artwork to video- has been held tape before actual broadcasting and by CHSJ-TV Saint John, N.B. since The awards, presented each year 1959. almost unlimited dubs can be OUR made by LIBERTY MAGAZINE, are based on from the original videotape. Proces- submissions by stations wishing to CKCO-TV wins the best station sing before the final transposition to compete. Winners are chosen by the news award for its exceptional live SPONSORS be in videotape must still handled LIBERTY editorial staff as stations coverage of a downtown Kitchener ARE Austria. which, in the opinion of the judges, fire. show the most imaginative use of BUSY Most viewers find the color effect local facilities to bring the best of Montreal's CFCF-TV takes the startling and react to it instantly, entertainment to their viewers. best public service award. PEOPLE ! Michaels says, but tests have shown that one person in about 15 doesn't There was keen competition be- The LIBERTY MAGAZINE TV talent see the color effect at all, even on tween an independent and the CBC awards will be announced towards the close scrutiny. No special adjustment in Ottawa, where CBOT -TV, the end of April. CHOV to the set is necessary to receive the RADIO -PEMBROKE color effect, though it is sharper and stronger when the light in the room is normal or even slightly above 'VL French normal and the colors are more vivid Gets Radio Classic See Paul Mulvihill when the contrast is turned up and A COLLOQUIALISM for "miser" in Now, Un Homme et son Péché is the brightness turned down. French Canada is "seraphin", adopted back! CKVL Verdun -Montreal has into the language from Seraphin revived the drama, going back to the Poudrier, central character in Un very first script by Claude -Henri Homme et son Péché, a classic on Grignon and gathering together many the CBC French Radio Network for members of the original cast and 22 consecutive years and now into its production staff. They're seventh season on the CBC French TV Network as Les Belles Histoires "To almost a generation of French des pays d'en haut. Canadians this will be an entirely new Tearing story, as they were too young to listen It was a dark day in French -lan- to the original, which first went on guage radio broadcasting when this the air in September, 1939," says the the drama of everyday life in the station. Laurentians at the turn of the century left the air over a year ago. A Beaver The addition of Un Homme last Heart Award winner in 1945, the show was month brings CKVL's schedule of the Amos 'n Andy of French radio. live shows to a total of eight a day. out of The trend is to balanced programming And it's an KA- operation every G. N. MACKENZIE LIMITED HAS SHOWS bit as drastic SAS and ruthless e as MONTREAL TORONTO WINNIPEG it sounds: a massive site to 1434 St. Catherine St. W. 433 Jarvis St. 171 McDermott be opened for TOON! development with the re -location of CNR facilities that now take up 32 -acres in downtown Saskatoon. The prospect excites city planners no end and con- jures up visions of progressive architecture CKTB ST. CATHARINES ... dramatic new traffic concepts . . . green areas ... play space ... and parking, parking, Complete coverage of Rich parking . . . all in the city's heart. Visionary Niagara Peninsula so far, but cool heads see the project as limit- Huge bonus audience in less in possibilities, with one thing sure - a re -vitalized Saskatoon will become Saskatche- Toronto, Hamilton, S. Ontario wan's biggest centre within a very few years. 32 years of honest service you live there, it's nice to your If watch city and proven results growing bigger, more important. And if you do business there, it's pleasant to watch your Dial 610 market expand. Consider the inclusion of Reps: CFQC in your marketing plan. It's the best Paul Mulvihill & Co. Ltd. way to reach a market on the move. CFQC. Toronto Montreal CKTB ST. CATHARINES

14 Canadian Broadcaster SELL A LEADING MARKET

ASST. ED. WENT TO A DRESS ing the dawn to dusk AM program- rehearsal a week or so ago, not of ming to full time (he's spent $12,000 THROUGH A "Pajama Tops" at the Royal Alex- in nine months on that goal) and andra (Ed. would have copped that forming an FM network. one) or "Milk and Honey" at the LEADING STATION O'Keefe - it was the try -out of Meeting the station personalities CHFI's presentation to agencies. pointed up CHFI's agreement with comments on adult radio made at the The was "theatre" the Westbury CCBA convention last fall by Martin Building in the City of Saint John took another Hotel, the curtain went up after Fliesler, vice-president of WOR New lunch, and the star was the station, York, who said, "A number of our gigantic step in the first two months of 1963. Almost with supporting roles played by Air - top performers are former journal- Time Sales Ltd.'s Adrian Egan as ists. You may find that newspapers $11,000,000.00 in building permits were issued for narrator and Mike Callaghan juggling in your area are a good source of new the tape recorder, the display cards and stimulating radio people." January and February. Saint John's boom is on! and the pointer. CHFI has found it so, with Berton Why not get on Saint John's FIRST STATION IN Guest performances, on tape, were only the latest in a series of journal- by CHFI personalities. In the audi- ists to go on the air at 1540 and 98.1. CANADA'S FIRST CITY! ence were station president Ted There's Scott Young and Ken Rogers and program director McKee of the GLOBE AND MAIL and Vaughan Bjerre, p.r. man Bill Freed- Milt Dunnell of the TORONTO DAILY man of Chris Yaneff Ltd., A-TS's STAR talking sports; David Ghent of Bob Leslie and the trade press. the FINANCIAL POST covering busi- ness and financial topics; Andrew lce Paceed& /(/w uteru Immediately following the per- MacFarlane of the TORONTO TELE- formance the show went on the road, GRAM commenting on general subjects the four -a -day circuit of leading of wide interest. Next on the list is agencies. The production took the John Kraglund, music critic of the form of a report on the growth of GLOBE AND MAIL, with a two-hour CHFI from its beginnings in 1957, program of serious music late Sunday but primarily since it introduced the evenings, starting March 24. CHSJ FM sound to AM listeners last fall. SAINT zJ'OIHN raid on the press may Then the station promised advertisers Another Representatives: CANADA - All -Canada Radio & TV limited commercials, quality program- carry off Alex Barris of the TELE- U.S.A. - Sumner -Weed ming and acceptance by a large, GRAM and Sidney Katz, associate singular and unique, audience - this editor of MACLEAN'S, in the near presentation, via tape, photos and future. charts, demonstrates that they have delivered the goods. "Programs", attractive booklets giving the highlights of the presenta- soon from CGE tion, were distributed by Bob Thom- son, general manager of RBM Asso- ciates, newly affiliated with A -TS to handle promotion and presentations How about . . for their stations. an all new Canadian designed The station roused curiosity by saying in the next few days they'd and built 10 KW-AM transmitter announce a new feature by one of YOUR Canada's best-known personalities, and then refusing to say who or what. The who, no less than Pierre Berton, SALES and the what, a five-minute com- mentary with the sky the limit on subject matter, to follow the 8 a.m. MESSAGE? newscast weekdays, were revealed later in the week.

Delegates to both PcIAZIAlc ACA and CAB Conventions will FIRST OF THE BERTON com- receive copies mentaries (on the election campaign, what else?) was previewed at a of Broadcaster's CHFI Press Conference at the Royal York last week, as the press chatted DOUBLE-BARRELLED happily with ÇHFI personalities and thronged the bar and the canape and CONVENTION WITH ... fourteen supervisory lights, located close to hors d'oeuvres tables, relaxed in the revolutionary "Big Look" meters for speedy trouble ISSUE knowledge that their host wasn't shooting; minimum ofd air, and fast, read -at -a -glance expecting them even to pose as work- (Out April 25) control. ing. 'FI president Ted Rogers had commented that too often parties worth looking into!!! were thrown only when the throw -er wanted a press, but this one was just to say hello, and thanks, and CLOSING DATE have fun. And everyone did. APRIL 11, '63 Mind you, he did toss off a few remarks on future plans, like expand- CANADIAN GENERAL ELECTRIC

March 21st, 1963 15 COMPULSORY VIRTUE MARCH 21st, 1963 Nothing keeps a girl on the ST. JOHN'S, NEWFOUNDLAND straight and narrow path more than being built that way. TV COVERS YOUNG SPEAKERS' CONTESTS MARKET . DEPT OF ECONOMICS NOTES After all, a dollar is worth MINING: A 65 -million forty-eight cents of any man's dollar pelletizing plant under money. construction at Labrador -:Jim Allard. City, Labrador, is to go into operation in April, turning iron ore concen- trates into pellets about three -eighths of an inch in UNSOLICITED TESTIMONIAL diameter. Dr. A. E. Moss, Before she could stutter she manager of the Iron Ore wasn't that kind of a girl, she Company of Canada pro- was. ject, says one thousand men are now working on the i.lí 114.t 1í building, on a site where CON mina» 54,000 tons of iron ore are mu now CORRECTION PLEASE ._-. ----!l.. being mined every 24 hours. In MACLEAN'S MAGAZINE (Feb. INDUSTRY: In London, 9) Ralph Allen calls this paper Young people participat- tary. series of weekly "High England, March 3rd, the the "unofficial voice of private radio and TV," which we are ing in the annual province - SPECIAL AWARDS School Debates", featuring Sunday Times published a 16 -page colour supplement not of anything. In fact, wide girls' and boys' public girls for students from city schools - Four competed describing industrial devel- we think we are the last speaking contests in New- special awards, including a in half-hour debates on topics of general interest. opments in Newfoundland. bastion of free enterprise. If foundland are being given $100.00 and a shield cheque The supplement is prefaced Mr. Allen would like to opportunity again this year for the winner's school. SERIES EXTENDED by a message from Premier quote us we would men- to display their talents be- Regional winners were de- Arranged in co-operation fore a television audience. Smallwood inviting British tion that bastion is spelled cided in contests over the with the Methodist College financiers and industrialists "b -a -s -t -I -O -N". LIVE COVERAGE last few weeks, on subjects Literary Institute, an adult to participate in developing ranged the debating society which is CJON Television ar- which all way the resources of the prov- from topics of nearly 100 old, the ranged with the sponsoring hefty the day years ince, especially the mineral in the adult world "What three -year -old series origi- St. John's Rotary Club to to riches of Labrador. do live coverage on the I Think of Boys". nally had been planned for BLAME BENNETT CERF girls public speaking finals six weeks this season. So TRANSPORTATION: We are reliably informed that on March the SCHOOL DEBATES much interest is being 7th and boys Eastern Provincial Airways. the reason U.S. bank cashiers public speaking finals on Other young people are shown in it, however, that a Newfoundland airlines. invariably hit out. for Canada April 4th, from weekly appearing before CJON-TV now it has been extended to has taken delivery of the when they abscond is because luncheon meetings of Ro- cameras these days in a thirteen weeks. first of two Handley Page it is the only place they have Dart Heralds it has ordered Toronto. for use in Newfoundland. TV Feeds News To All Nfld. The fifty passenger, twin- HOCKEY engined turbo prop aircraft and is followed just over an is to go into service about AUDREY STUFF April 1st. EPA now oper- hour later by a CBC Net- CONTEST Then there's the gal who was ates a fleet of 30 work newscast which fea- CJON Sports Director aircraft knew the new and employs nearly` two so dumb she tures headlines from around HOWIE MEEKER, former not be a bare- hundred people. operator could the world. National Hockey League faced liar, because he wore a star Toronto and Maple TOURISTS: The beard. FIRST SHOW Leafs coach, has come up CNR's Newfoundland Hotel in with an idea giving added St. NEWS CAVALCADE John's, where so many holds the of be- zest to the Saturday night distinction visitors to the city stay, is ing the first live show pres- televised NHL hockey getting a renovation job, WANTED ented on television in New- games. EMPLOYMENT including installation of 140 foundland, is a winner Inexperienced announcer wants and television sets in bedrooms of the Magazine CRYSTAL BALL job on a station willing to pay Liberty and public rooms. Most of "best newscast" award. more than normal salary, be- In his daily sportscasts on the hotel rooms are being CJON Radio and Tele- cause you have to work so FAMOUS PRODUCTS redecorated and refurnished. much harder when you don't vision, Howie invites The hotel management says listeners know the job. Now hosted by one of the to forecast the out- a record number of visitors top newscasters in the coun- come of the games, pitting were welcomed in 1962 and Newfoundlanders have try, BOB LEWIS, the pro- their "crystal ball" power among other things it noted against his gotten into the habit of ex- gram is sponsored by two own. Letters a 41 percent increase in the drawn in pecting television to keep products famous throughout the contest are number of people going on ACTION TO WORDS them abreast of all the news the province Luck eligible for: ... Good organized tours of the city. When the manager told him he of the day. CJON Tele- Margarine and Rothmans $5.00 for being drawn e believed most sincerely in free vision can boast that it Cigarettes. QUICK FACT: $5.00 for predicting the New- speech, he immediately put in never disappoints them. winning team foundland's population is WEATHER OUTLOOK a call on the office phone to his $15.00 for proving Howie increasing at the rate of one girl friend in San Francisco. NEWS CAVALCADE Immediately following wrong thousand a month. The heart of the news the news, Bob presents a $25.00 for predicting the coverage on CJON-CJOX- detailed report on the wea- exact score See CJCN-TV is NEWS CA- ther outlook for all New- STOVIN-BYLES VALCADE, now in its foundland, through the Howie is having a lot of in Canada MODERN CONVENIENCES eighth season. NEWS CA- courtesy of another top fun. So far he has been WEED & CO. There's a hotel in a remote VALCADE rounds up the sponsor . . . Hickman Mo- wrong about one-third of in the U.S. prairie town where they have top local news of the day, tors Ltd. the time. hot and cold running water - hot in summer, cold in winter.

16 Canadian Broadcaster Promotion

CHARITIES AND STATIONS GAIN ADVERTISING SPECIALTIES PREMIUMS

Pens Pencils Memo Books PRIZES FOR QUIZ PROGRAMMES FROM COMMUNITY CLUB AWARDS Hats Balloons Rulers, etc. FOR TRADE SHOWS-CONVENTIONS, DEALER MEETINGS ,ç,, ,. LABELS, BOX TOPS, wrappers, tion has purchased the CCA fran- NEIL S. O'DONNELL LTD. k.- Contests Associates Free Pen cash register tapes, sales slips and chise and appointed a CCA director Scripto PRIZE BROKERS of purchase certificates by the either a of or a if you mention this ad with your enquiry proof - member the staff 1652 Bayview Ave. hundreds, by the thousands, are leading local resident Lewis guides 485-0781 - Toronto 17Tel. 10 Castleknock Rd., Toronto. HU. 8-8601 flooding CJCH-TV Halifax - the the director through a kick-off meet - first Canadian television station to ing with women's club represent- RESEARCH conduct a Community Club Awards atives, helps the station sales staff MISCELLANEOUS campaign. sell local advertisers and co-operates CANADA'S MOST COMPREHENSIVE MARKET RESEARCH SERVICE FLOWERS for every occasion

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NDUSTRIAL FILM MAINTENANCE 443 UNIVERSITY AVENUE TORONTO 2. 131 Peter St., Toronto, Em. 2-2501 Bus. EM. 3-5311 RES. HU. 5-2956 ilm Scratch Removal BOOKS onitoring TV By Mail off the air. Book Dept. Canadian Broadcaster PRINTING 219 Bay St., Toronto MAGNETIC FILM STRIPING RAW STOCK 16 MM

SORTING, SPOT-CHECKING and tabulating proof -of -purchase returns PHOTO -SOUND LABORATORIES ADELAIDE ST. W. TELEPHONE Telephone from some hundred and fifty women's clubs, CJCH-TV's CCA director 100 TORONTO 364 5335 Mrs. Abbie Lane (left) the station's women's director, and her assistant, Answering Mrs. Eleanor Ballam (right), keep score and store the entries to form a IMPERIAL PRESS massive display at the "payoff meeting" when cash awards will be made. LIMITED Service PRINTERS Launched January 14 to run 17 with the national rep on national We have expanded weeks till May 11, the campaign has sales, and is usually on hand for the to serve you better. Answers your phone some 25,000 Halifax - Dartmouth training meeting to brief club repre- New Address whenever you are away 548 King St. W., EM. 4-9261 women's club members and their sentatives on rules and regulations. from your office or friends and neighbors collecting When possible, he returns for the proofs of purchase from 24 adver- "payoff meeting" at which the win- residence. THIS SPACE tisers and bundling them off to the ning clubs receive their cash awards. station in competition for cash will deliver your message Phone for Booklet in awards to their clubs. This schedule will involve a num- of visits to Halifax since, mid- TWICE A MONTH ber Toronto Montreal Next to hop on the CCA band- way in its first campaign, the station FOR ONE YEAR 924-4471 UN. 6-6921 wagon will be WPTZ-TV Plattsburg, intends to renew for another either for $5 per insertion. N.Y., which is beaming the campaign this fall or early in '64. "We ex- at Montreal clubwomen "to promote, ceeded my gross -revenue estimate by publicize and further establish the almost $14,000, in spite of our sales ing Nestle's Quik, E. D. Smith, Bee- showcase participating sponsors. station in the Montreal market in effort being curtailed by the Christ- hive Golden Corn Syrup, Dr. Fringe benefits to advertisers vary conjunction with WPTZ's new tower mas season," says CJCH-TV general Ballard's Pet Foods, Glidden Paints, with the station. Some, like CJCH- and increased power," says George sales manager Douglas A. Clarke. Moir's Chocolates, Cordon Bleu, TV, arrange displays of advertisers' BarrenBregge, vice-president of Rol- Morse's Tea and Coffee, Snowbird products at the kick-off meeting lins Telecasting Inc. This promotion WIDE PARTICIPATION brand frozen seafoods, Hamilton's which may attract 300 or 400 women, will get under way next month, the Biscuits, Mixo Bleach and Sobey's others promote the campaign on the first fully bilingual CCA campaign. Twenty-four advertisers are par- Supermarkets. ticipating in the Halifax promotion air mentioning participating sponsors, Already lined up for fall are and "the more the merrier," says "Interest on the part of national and feature weekly club winners. CJAY-TV. Winnipeg and CJON St. Lewis, "but only one client in each clients is excellent," says Lewis. "A "It's a triple -threat promotion," John's, Nfld, Geoff Lewis, Canadian category, one bakery, one dairy, so large percentage of the clients now says Lewis. "Stations like it, it's general manager of Community Club on." running on CJCH-TV have indicated good for sales and it's a public ser- Awards, says "Since the re -introduc- interest in subsequent campaigns in vice - type promotion; advertisers tion of CCA to Canada last fall Each advertiser pays a premium Halifax as well as participations in like it, with thousands of women broadcasters from coast to coast rate and, ideally, the premium covers other markets." collecting their proofs of purchase; the expenses of the promotion. Big- have shown tremendous interest in In to a clubwomen love it, and the station expense is prize money for addition regular spot cam- the promotion. It appears to be just gest with and the sponsors, for the opportunity weekly and grand final awards, the paign, each commercial tagged a matter of time till CCA campaigns with a CCA reminder to to make money for their clubs." amounts of which vary with the collect will be running in most of the major proofs a n 1,200 Community station and the market. In Halifax of purchase, advertisers get More t h markets." one or page Awards campaigns have been the prize money totals $5,000. two advertisements in Club THE BUYER'S GUIDE, a booklet dis- carried out to date in the U.S., Can- LEWIS AT THE HELM A healthy number of national and tributed by the thousands to club ada, Puerto Rico and Australia, and Lewis is an integral part of each regional advertisers are participating members and their friends to outline Lewis is out to keep that figure station's campaign. After the sta - in the CJCH-TV campaign, includ- rules, regulations and rewards and to climbing.

March 21st, 1963 17 News from the film front - I Television - Industrial - CUTS & SPLICES Features - Syndications

"THE WIDE AUDIENCE appeal producers and film labs across the Koenig and Roman Kroiter, which ings at the hotel April 21, including of prestige films showcased in prime country, Laidlaw explains that he's has taken awards at Cannes, Tours an equipment and technique forum evening time" has been acclaimed by trying to find all those not fully and Vancouver. It is competing with which will be open to SMPTE mem- Walter D. Scott, executive vice- satisfied with reversal film to embark films from France and Holland. bers arriving early. president of NBC-TV, announcing on a study of improved techniques Nominated for both the Specialized During the convention SMPTE long-term, multi -million dollar agree- in processing and use. Film Award and the Animated Film ments with Engineering Committees will hold Metro -Goldwyn -Mayer "We'd like to improve our pro- Award is NFB's Four -Line Conics. and 20th meetings, as will the Papers Com- Century -Fox for 60 major cessing and thereby our picture and This is an eleven -minute experimental feature films for the '63-'64 season mittee, the Board of Editors and the sound quality," he says. "We'd like mathematics film, of great educa- Publications Advisory Committee. on NBC-TV. to reduce contrast and maximum tional value to specialists in advanced Following the success of its Satur- density, get more speed from so- mathematics, and also appealing to Registration rates are $2 daily or day Night at the Movies, the network called `fast' films and discover what the general public through unique $8 weekly for members, $3 daily or introduced Monday Night at the causes infrequent but occasional low design, color and animation. Conics $12 weekly for non-members. Movies on February 4 and was re- grade results. In short, we find film production was by Sidney Goldsmith warded with an "unprecedented shift to be an increasingly expensive and Frank Spiller, direction by in the audience", six million more product and we want to get the very Trevor Fletcher, and animation by homes tuned in for an increase of best out of it." Rene Jodoin and Bernard Longpre. 130% in audience share. FOUR CFCF-TV Montreal camera- At this juncture the project is men copped all the honors in the The majority of the films in the Laidlaw's pet, supported in principle recent Montreal Press Photographers' purchase are 1955 to 1960 releases, by many other SMPTE members and NEW FILM PRODUCTION com- Association News Film Clip Contest, 30 from 20th Century -Fox and 30 several news directors. But, acting winning first, second, and third prizes from MGM, the first MGM films pany to specialize in documentaries on the reaction to his questionnaires, for television and industrial films has and two honorable mentions. ever released to U.S. network tele- he foresees approaching organizations, vision. They feature almost every been formed by radio and TV writer - First prize went to the station's suppliers and manufacturers for help producer - actor - announcer Lloyd top Hollywood star of the past in solving the problems, and perhaps supervisor of photography, Ed O'Neill decade. Chester, who produced last year's who, with Paul Taillefer of THE even organizing a symposium. four-part Ohio State Award winning MONTREAL STAR, initiated the Com- That The questionnaire on reversal film radio documentary, The God petition. His "Horse Pulling Con- ALL THOSE INTERESTED in re- includes these questions - and if the Failed. As a refreshing change, he test", shot at the Lumberjack Carni- versal film for television use, and reader is interested and hasn't re- says "I am not, repeat, not, going to val .at Tapanee Farms, was judged particularly those who aren't com- ceived Laidlaw's material, he can produce the great Canadian feature "forceful" with praiseworthy "human pletely satisfied with their results fire off the answers to these questions film." interest". with it, are being searched out and to CFPL-TV, Box 2880, London: Offices are at 62 Richmond West, took polled by Ron Laidlaw, news director Are you 100% happy with result? telephone 364-3088. Cameraman Mike Brociner second prize for "River Rescue", of CFPL-TV London. What is the ASA you get from the coverage of the rescue of a construc- In a memo fastest films? If you have measur- which has gone out to tion worker from the freezing, ice - ing equipment, what is your maxi- TV station managers, news directors, THE FULL SCHEDULE of events filled Back River, was com- mum density? of rebate? Would which >::>::;::;:::;i;%:z:>:::`;if:%%;;<;:'::;.: at the Society of Motion Picture and of shots CC'':i.',+F: ,.".::;::5::::#R::?;$:>::::;:::::>:::...... you like to run your machine faster? mended for the "choice Television Engineers' 93rd conven- Can you get all under poor conditions". film types dried at tion and equipment exhibit has been high speeds? Do you ever get announced, with Third prize was shared by camera- streaking the convention to spots, snow, salt and take place at The Traymore in men Al Brunelle and Jim Gratton pepper, or static? What processing The Atlantic City, N.J., April 22 to 26, for their filming of consecration formulae are you using? SMPTE? inclusive. ceremonies at Montreal's Christ audience Other? Church Cathedral. Honorable men- Registration will take place April tions' went to O'Neill's "Ice Take preference What are your suggestions for 22. The morning session will be getting and disseminating more in- Off" and Gratton's "Flag Pole", the "Laboratory Practice"; "8 mm and story of the erection of the 90 foot in the formation on reversal processing? 16 mm Film" is the afternoon topic; Would you attend a symposium on flag pole at the Bank of Commerce Halifax "Fundamental Concepts are Still Building in Montreal. processing if experts from the U.S. with Us" is the title of the evening market and Canada could be procured? Haw session. Judges of the competition, which many would attend from your lab? 60 were Doug April 23 the morning session is drew some entries, is once Would you prefer one, two, or more Williamson, president of the Mont- again days? Aside from your home city, "Motion Pictures and Television in Outer Space"; in real Men's Press Club (which is plan- CJCH-TV. where would you like it held? the afternoon, next "Instrumentation and High -Speed ning its own awards for film Would you favor approaching film Photography"; and that same year), André Michaud of Omega topic Roberts of the companies, suppliers, etc. for major will continue in the evening session. Films, and Doug *Nielsen N.B.I., costs? speakers only? demonstra- NFB. April 24 there will be "Equipment Jan. '63. tions? If a symposium was held, would you favor a trade show in con- Papers and Demonstrations" in the nection with it? If a 'symposium morning; "Television Circuit Equip- could be arranged, when should it be ment" in the afternoon, or, option- "THE EMMETT KELLY SHOW", held: soonest? next fall? next year? ally, a tour of the National Aviation half-hour child- Facilities a new series of 39 Experimental Centre. The TV produced for Seven Would you fill out a questionnaire cocktail party, ren's shows banquet and dance Arts, is being released for distribu- on your methods? Are you satisfied will take place that evening. with available printed literature? If tion in the U.S. the end of this month Paul Mulvihill you couldn't attend a symposium, April 25 the morning session is at the Television Film Exhibit Con- "Color TV, Monochrome TV and vention in Chicago, and will be un- & would you want a printed synopsis Co. Ltd. of the proceedings? Would you pay Automation"; in the afternoon, veiled in Canada at the CAB Con- in May. TORONTO MONTREAL for such a service? "Motion Pictures for Television and vention in Toronto - Videotape"; "Motion pictures and Do you think the whole idea is Television in Education, part I," in The internationally -famous clown Representing these quality ridiculous? If not, what are your the evening. performs three different routines in television stations ideas? each program, using various animals April 26 "Motion Pictures and and unusual props, and hosts the CKVR-TV, Barrie Television in Education, part II" in cartoons featured in each show. He TWO NATIONAL FILM BOARD the morning, with part III in the also does several specially prepared CJCH-TV, Halifax productions have been nominated afternoon. specialty numbers called "I'll -be - for the British Film Academy awards Some 34 firms are represented in back -acts" which introduce commer- CFCL-TV Timmins for 1962, which will be presented in the equipment exhibit, from Anima- cial breaks. May. tion Equipment Corporation to Zoo - TV distribution will be CHOV-TV, Pembroke mar Incorporated. Canadian Up for thé Short Film Award is headed by Charles S. Chaplin, vice- Lonely Boy, the candid study of The Association of Cinema Labo- president and Canadian sales manager ...... :ï ;::»`::>:<:>::;::::::G:::::::%:::::>: »': : i:;>'`::.:::r:; $.>: ::`:':ti singerg Paul Anka,directed by Wolf ratories will hold a number of meet- of Seven Arts Productions Ltd.

18 Canadian Broadcaster L oN DON LETTER by Walter R. Watkins AVAILABLE Western disc jockey, 3 years' experi- ence, primarily country and western, THE BRITISH GOVERNMENT is limb of the American company, prin- One company, Choiceview, has but can do modern if necessary. Tape a in and resumé on request. Box A-683, currently considering applications cipally owned by Paramount Pic- successfully reached compromise Canadian Broadcaster, 219 Bay Street, from various companies who want to tures); British Home Entertainment, this situation and has declared its Toronto 1, Ont. participate in the proposed Pay -TV an "idealistic" group comprising such programming policy. experiment which parliament has board members as Sir Laurence authorized. Olivier, Dame Margot Fonteyn. Gen- Says Choiceview: "To avoid a Say you saw it eral Sir William Slim and Lord monopoly situation in any form - On the much -vexed question of Harewood, cousin of the Queen, and, whether in program supply of dis- in who should be allowed to take part finally, Pay -TV, Ltd. which involves tribution - we will welcome program The BROADCASTER in this initial experiment, the Min- Marconi Wireless and a show business material for the experiment from all ister said: "It is possible to argue board. sources on the basis of a share of that all sorts of people should be gross takings. Similarly, the policy excluded from Pay -TV - relay Successful applicants for one of of the company is to make its own CHARLES interests, commercial television or the experimental franchises will, says programs available, where it has the film producers etc. - but I think it the government, be expected to form necessary rights, to other Pay -TV PERSONNEL a a But is known that would be mistake. I am certain consortium. it companies taking part in the experi- LIMITED that Pay -TV must grow out of some- there is a certain amount of friction ment." thing that is already there, and just between these companies in view of Specialists in supplying as commercial television drew its their conflicting ideas on what pro- Help of the Highest Calibre films, theatre gramming should be used. strength from cinema, to tite and press interests, so I believe it TECHNICAL ENGINEER Show business sources would like would he right not to exclude any with 7 years' experience in Radio and Advertising Marketing to see Pay -TV competing with the Television broadcasting; desires posi- given form of interest from Pay -TV." tion with A.M. broadcasting station as and Sales Fields existing networks with feature films, Chief Engineer. References and details Among the companies applying for sport meetings, variety shows, etc. forwarded upon request. Box A-682, HU. 7-1576 Canadian Broadcaster, 219 Bay Street, a Pay -TV franchise are four major while others believe Pay -TV should Toronto 1, Ont. 120 Eglinton East, TORONTO 12 contenders - British Relay Wire- cater to minorities. less, a wired -TV operation which is in cahoots with Associated Televi- sion; Choiceview, a company formed COUNTRY -WIDE jointly by Rediffusion, a relay firm Experienced and the powerful Rank Organization, WANTED a leading British producer; British RADIO STATION Telemeter Home Viewing (British MANAGER Good morning man for variety music station in Ontario -6 day desires new week - must be experienced - send tape, resumé, and salary ('l1IEF OPERATOR opportunity. with 13 years' experience seeks posi- requirements to: tion in Radio or TV in Control Room, Top recommendations. or as Recording Engineer with some Recording Studio. Would also consider Box A-680, Box A-679 announcing with small station. Resumé and photo available, write to: CANADIAN BROADCASTER, CANADIAN BROADCASTER Box A-681 219 Bay St., CANADIAN BROADCASTER 219 Bay Street, Toronto 1, Ont. 219 Bay St., Toronto 1, Ont. Toronto 1, Ont.

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