A letter to our stakeholders, December 2010 This is my second annual note to our employees, business partners, playing community and anyone interested in following our nDreams adventure. My aim is to share my thoughts on what we’ve done this year and to reveal some of the exciting things that are happening behind the scenes. This year has been all about ‘focus’. Over the last few years since we were founded, our aim has been to try out several new emerging digital platforms – we’ve explored areas like casual gaming, Facebook, the App Store, and, of course, PlayStation Home. In some ways, we’ve been like an octopus, with arms everywhere. This year, we’ve morphed from an octopus to a shark. (Well, technically two sharks, as you’ll see in a second…) We started by splitting the company into two ‘sister’ divisions: Unite Entertainment, lead by Matt Willifer (
[email protected]), had a hugely successful first year – so much so that we’re making it a separate division. Unite are focused purely on becoming the leading creator of games for brands. After the success of games such as Lewis Hamilton: Secret Life (which had over 600,000 players), Crunchie Friday Town and StreetDance 3D, Unite are now working hard on projects including iPhone games and a stunningly beautiful Facebook game for one of the largest companies in the world. Unite is a division that I believe has a hugely exciting future. Lewis Hamilton: Secret Life – a large global Alternate Reality Game Our nDreams division is now wholly focused on virtual world publishing and development.