CURRICULUM VITA OF: Taeyeon Oh, Ph. D.

Assistant Professor of Sport Analytics Department of Health, Exercise Science, and Recreation Management University of Mississippi 642 All-American Drive (Suite – 221 Turner Center) University, MS, 38677, USA Tel: +1-(662)-915-2703 [email protected] [email protected]

EDUCATION: Seoul National University, Seoul, South Korea, 2012 - 2016 - Ph. D in Sport Management - Dissertation Title: Analyzing Competition Structure of Sports Broadcasting Contents: Focused on Television Broadcasting Market Sogang University, Seoul, South Korea, 2010 - 2012 - M.A. in Economics, Administration degree in Econometrics & Sports Economics - Thesis Paper Title: Measurement of Monopsony Exploitation in Salary Determination: Case of Major League Baseball Sogang University, Seoul, South Korea, 2001 - 2008 - B.S. in Mathematics

RESEARCH FOCUS: - Data Analytics of Sports Phenomena - Sport Marketing and Media - Sport Industry

WORK EXPERIENCE: - Assistant Professor, Health and Sports Analytics Laboratory, Department of Health, Exercise Science, and Recreation Management, The University of Mississippi, US, August, 2018 - present - Post-Doctoral Research Fellow, Center for Global Sports and Recreation Studies, Hong Kong Baptist University, Hong Kong, Jan, 2017 – Mar, 2018 - Part-time Lecturer, Department of Leisure and Sports, Pai Chai University, South Korea, spring, 2015 – fall, 2016 1

- Graduate Research Assistant, Seoul National University, South Korea, 2012 – 2016 - Tutor for Masters, Dream Together Master Program, Seoul National University, South Korea, 2014 - 2015 - Full-time Researcher, Korean Economic Research Institute, South Korea, Jan, 2012 – Aug, 2012 - Graduate Teaching Assistant, Sogang University, South Korea, 2010 – 2012 - Financial Consultant, Shinhan Bank, South Korea, 2008 - 2009

PUBLICATIONS: Publications in Refereed Journals (†Corresponding Author) 1. Kwon, K., Oh, T., Lee, J., & Kang, J. (2021). Analysis of entrepreneurial process based on domestic introduction of sport contents: focusing on the innovation diffusion process model. Korean Journal of Sport Science. 32(2). 181 – 194. 2. Oh, T., & Kang, J.H. (2020). Analysis of the sports broadcasting market in the television broadcasting industry. European Sport Management Quarterly. doi: 10.1080/16184742.2020.1833957 3. Oh, T., Kim, S., Love, A., & Seo, W. J. (2020). Media Framing of the Unified Korean Olympic Women’s Ice Hockey Team. Communication & Sport. doi: 10.1177/2167479520925765. 4. Oh, T., Kang, J. H., & Kwon, K. (2020). Is there a relationship between spectator sports consumption and life satisfaction?. Managing Sport and Leisure, doi: 10.1080/23750472.2020.1784035. 5. Kim, S., Oh, T. †, Andrew, D. P. S., & Zheng, Z. (2020). Pay dispersion and team performance in National Basketball Association. International Journal of Applied Sports Sciences. 32(1). 1 -14. 6. Sung, H., Oh, T. †, & Kwon, K. D. (2019). Spectator attention and recall of sports sponsorship information in a real world: An eye-tracking exploration. Journal of Sport Convergence. 1(2). 1-26 7. Zheng, Z., Dickson, G., Oh, T., & De Bosscher, V. (2019). Competitive balance and medal distributions at the Summer Olympic Games 1992-2017: Overall and gender- specific analyses. Managing Sport and Leisure. 24(1-3). 45-58. 8. Kwon, K., & Oh, T. † (2019). Exploratory Study of International Sports Event Life Cycle. Journal of Sport and Applied Science. 3(1). 1-17. 9. Fort, R., Lee., Y. H., & Oh, T. (2019). Quantile Insights on Market Structure and Worker Salaries: The Case of Major League Baseball. Journal of Sports Economics. 20(8). 1066- 1087.

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10. Kim, S., Oh, T. †, Lee, S., & Andrew, D.P.S. (2019). Relationships between met- expectation and attitudinal outcomes of coaches in intercollegiate athletics. Sport Management Review. 22(4). 477 – 490. 11. Oh. T., Oh, J., Kim, J., & Kwon, K. (2019). Differences of perception between private and public officers in an organizing committee concerning stakeholders of an international sporting event: The Case of the PyeongChang 2018 Winter Olympic Games. International Journal of Sport Marketing and Sponsorship. 20(1), 127-142. 12. Zheng, Z., Oh, T. †, Kim, S., Dickson, G., & De Bosscher, V. (2018). Measuring competition in elite table tennis: The Olympic Games and World Championships 1988- 2016. Journal of Sports Science. 36(23), 2675-2683. 13. Oh, T., Sung, H., & Kwon, K. (2017). Effect of Stadium Occupancy Rate on Perceived Game Quality and Visit Intention. International Journal of Sport Marketing and Sponsorship, 18(2), 166-179. 14. Oh, T., & Lee, Y. H., (2016) Value Evaluation Model for Korean Professional Baseball Players. Korean Journal of Labor Economics. 39(2), 113-139. 15. Oh, T., Noh, Y., & Yang, S. H., (2016) Analysis of Korean Professional Baseball Club Marketing Message: Based on the Team Official Twitter. Korean Journal of Sport Science, 27(1), 1-10. 16. Kwon, K., Oh, T., Koo, S., Ahn, J., & Bang, S. (2016) What Drives Fans? Effect of Service Marketing Mix on Revisit Intentions: The case of K-league Classic, Korean Journal of Sport Management, 20(3), 45-61, 17. Kwon, K., Kim, D. W., Kim, J.W., Oh, J.W., Kang, J. H., & Oh, T. †, (2015), Exploration Study for Draw Sport Event Categorization System in the Management Perspective, The Korean Journal of Physical Education, 54(3), 289-297. 18. Kwon, K., Seo, W. J., & Oh, T. † (2015), The Role of Society Activity as Leisure Constraint Negotiation Strategy for Leisure Constraint of Sport Participant, Korean Journal of Leisure. (39), 22-32. 19. Oh, T., Kwon, K., Park, K. Y., & Seo, W. J. (2014), Effect of Outdoor Sports SNS use on Perceived Benefits, Involvement and WOM Behavior, Korean Journal of Leisure. (38), 17- 28. 20. Oh, T., Ahn, J. & Kwon, K. (2014). Evaluation of Perceived K-league Classic Ticket Price Value: A Spectator Perspective, Korean Journal of Sport Science, 25(2), 318-327. 21. Kwon, K., Kim, D., Oh, J., & Oh, T. † (2014) Exploratory Analysis of Sport Industrial Convergence Trend, Korean Journal of Sport Science, 25(2), 306-317. 22. Oh, T., & Lee, Y. H., (2013), Measurement of Monopsony Exploitation in Salary Determination: Case of Major League Baseball, Korean Journal of Sport Management, 18(3), 1-15. 23. Cho, K., Y., & Oh, T., (2012), Economic Growth and Employment Effect of Corporate Tax, KERI Insight, Korea Economic Research Institute, 2012(7), 1-9. 3

Refereed Book Chapter 1. Joo, H. H., & Oh, T. (2015). Foreign Players, Competitive Balance, and Fan Demand in Korean Basketball League, in Y. H. Lee & R. Fort (Eds.), The Sports Business in the Pacific Rim (43-58). Switzerland: Springer International Publishing. Presentations for Refereed Conferences 1. Hyun, M., & Oh, T. (2021). Rivalry and teamwork among players in the National Basketball Association. 37th Annual North American Society for Sport Management Conference, Online Remote. 2. Lee, S., & Oh, T. (2021). Typology of esports crowdfunding donors and their behavioral outcomes. 37th Annual North American Society for Sport Management Conference, Online Remote. 3. Lee, S., & Oh, T. (2021). The effect of crisis response appropriateness on the behavioral intentions of Major League Baseball fans. 37th Annual North American Society for Sport Management Conference, Online Remote. 4. Kim, H. S., Kim, M., & Oh, T. (2020). Assessing Crisis Response Strategies in Sport Organizations: Using Text Mining to Understand Fan Online Engagement. 28th EASM European Sport Management Conference, London, UK. 5. Lee, S., & Oh, T. (2020). Environmental Factors Influencing Attendance for Professional Soccer League: Case of Korean Professional Soccer League. 36th Annual North American Society for Sport Management Conference, San Diego, California. 6. Lee, S., Akash, S., & Oh, T. (2020). eSports Viewership Analyses. 36th Annual North American Society for Sport Management Conference, San Diego, California. 7. Kim, S., Park. S., Magnusen, M., & Oh, T. (2020). The Dark Side of Cohesion: Examining the Influence of Team Cohesion on Team Performance in the Korean Basketball League. 36th Annual North American Society for Sport Management Conference, San Diego, California. 8. Akash, S., Oh, T., & Kim, S. (2020). Natural Experiment on Fans’ Player Trust and Attitudes Using Machine Learning with Social Network Data. 36th Annual North American Society for Sport Management Conference, San Diego, California. 9. Kang, J., Oh, T., & Kwon, K. (2019). Effect of Sport on Public Diplomacy: Focusing on 2018 FIFA World Cup Case. 27th EASM European Sport Management Conference, Seville, Spain. 10. Oh, T., Kim, S., & Love, A. (2019). Fan Reactions to the Unified North/South Korean Olympic Women’s Ice Hockey Team. 35th Annual North American Society for Sport Management Conference, New Orleans, Louisiana. 11. P.Y.H. Dilshani, S.Y. Kwon, A.R.N.D. Ramanayaka, & T. Oh (2018). Involvement of LTPA. 6th International Research Conference in Humanities and Social Science, Nugegoda, Sri Lanka 4

12. Oh, T., Sung, H., Kim, Y., & Kang, J. H., (2017). The Effect of Crowdfunding on the Perception of Fans with Sports Team. 33rd Annual North American Society for Sport Management Conference, Denver, Colorado. 13. Oh, T., & Kwon, K. (2016). Stakeholder Analysis of Olympic Games 2018. 28th International Sport Science Congress of KAHPERD – Commemorating the 1988 Seoul Olympic Games, Incheon, South Korea 14. Oh, T., Jang, N., & Koo, H. K., (2016). Clustering Audience of Mediated Professional Sport: Applying Latent Dirichlet Allocation with Big Data. 32nd Annual North American Society for Sport Management Conference, Orlando, Florida. 15. Oh, T., Noh, Y., & Yang, S. H. (2015). Twitter Contents Analysis of Professional Baseball Teams in Korea. 27th International Sport Science Congress of KAHPERD – Commemorating the 1988 Seoul Olympic Games, Incheon, South Korea 16. Oh, T., Kwon, K., & Kang, J.H. (2014). The Relationship between Professional Sports and Happiness. Sport Management Association of Australia and New Zealand Conference 2014, Melbourne, Australia 17. Kwon, K., Kang, J. H., Oh, J., & Oh, T. † (2014). Sport Event Categorization: From the Management Perspective. 26th International Sport Science Congress of KAHPERD – Commemorating the 1988 Seoul Olympic Games, Kwang Ju, South Korea 18. Kwon, K., Oh, T., & Ahn, J. (2013). What Drives Fans? Effect of Service Marketing Mix on Revisit Intention. 25th International Sport Science Congress of KAHPERD – Commemorating the 1988 Seoul Olympic Games, Suwon, South Korea 19. Oh, T., & Kang, J. H. (2013). How Professional Sport Influence Subjective Well-being: Case of Korean Baseball. 9th GCOE International Symposium, Tokyo, Japan

RESEARCH GRANTS/CONTRACTS: Granted/Contracted Projects 1. Title: Sports event management service platform development (PI: Prof. Joon-Ho Kang) Funding Agency: Ministry of Trade, Industry and Energy, South Korea Role: Senior Researcher Data: 11/1/2013 – 10/31/2018 Description: The purpose of the study is to develop integrated information management system for international sporting event. Amount: $8,000,000 (KRW 8,600,000,000) 2. Title: Measurement of economic impact on local sporting event (PI: Dr. Jawang Oh) Funding Agency: Yanggu County Government, South Korea Role: Project Manager Data: 3/1/2016-5/31/2016 Description: The purpose of the study is to measure economic impact of sporting event 5

held Yanggu County. Amount: $26,500 (KRW 30,000,000) 3. Title: Strategy consulting for sports convergent market development (PI: Dr. Jawang Oh) Funding Agency: Daegu Digital Industry Promotion Agency, South Korea Role: Consultant Data: 1/2/2013-3/31/2013 Description: The purpose of the study is to provide strategic insight for developing sports convergence market. Amount: $43,800 (KRW 50,000,000) 4. Title: Global sport sponsorship evaluation and portfolio development (PI: Prof. Joon-Ho, Kang) Funding Agency: Hyundai Motor Group Role: Consultant Data: 7/1/2012-12/31/2012 Description: The purpose of the study is to provide strategic insight for global sport sponsorship and evaluate current sponsorship effects. Amount: $300,000

TEACHING Teachings in the University of Mississippi 1. Undergraduate Courses A. The Business of Sports, 3 credit hours, traditional B. The Business of Sports, 3 credit hours, web/online C. Sports Economics and Finance, 3 credit hours, traditional D. Sports Economics and Finance, 3 credit hours, web/online 2. Graduate Courses A. Sports and Leisure Economics, 3 credit hours, traditional B. Sports and Leisure Economics, 3 credit hours, web/online C. Data Analytics Methodologies, 3 credit hours, traditional Teachings in the Pai Chai University (South Korea) 1. Undergraduate Courses A. Sports Promotion Theory, 3 credit hours, traditional B. Sports Event Management, 3 credit hours, traditional C. International Sports, 2 credit hours, traditional Thesis/Dissertation Advising - One doctoral course student - Four master’s course students

SERVICE 6

Routine Service to the University 1. Served as a consulting team leader at Analytics Laboratory in School of Applied Science, August 2018 -. 2. Served as a member of curriculum development committee for the online Minor in Sport Administration, August 2019 – July 2020. 3. Served as a member of curriculum development committee for the online Master of Science in Sports Analytics, August 2019 -. Service to the Academic Disciplines 1. Membership A. The North American Society for Sport Management, 2015 – present B. The Korean Society for Sport Management, 2012 – present 2. Editorial Board Member A. The Journal of Global Sport Management, 2019 – present B. The Journal of Sport and Applied Science, 2018 – present 3. Review panels A. The Journal of Global Sport Management, 2019 – present B. International Journal of Applied Sport Science, 2018 – present C. South African Journal for Research in Sport, Physical Education and Recreation, 2019 – present D. The Journal of Sport and Applied Science, 2018 – present 4. Reviewed for the following journals A. The Journal of Global Sport Management (4 papers) B. International Journal of Applied Sport Science (5 papers) C. South African Journal for Research in Sport, Physical Education and Recreation (4 papers) D. The Journal of Sport and Applied Science (4 papers) E. Scientific Reports (1 paper)

PROFESSIONAL HONORS - Outstanding Presentation Award, Research Presentation Award at 28th International Sport Science Congress of KAHPERD – Commemorating the 1988 Seoul Olympic Games, Incheon, South Korea, 2016

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