OneIndia for INMA Awards Bring alive the big news each day

Tribune • Strong Cultural Identity with Times market of Origin HIndustan • Leaders for more than

Gujarat Samachar ABP / Telegraph Decades in each market

Times Of • Uniquely Strong Brands in

Deccan Herald their cities of Origin

Vijay Karnataka

The HINDU • Publications moved out to cover all markets

• Creating presence across…

BUT STILL

• Dominant in One market

Newspapers Know The Community They Serve

• We know the social, cultural, political milieu that our readers live in

• We are synonymous with the community we originate from Vs TV: Mass Media, One Message, Addressing Diverse “Indian” Family One HSM for TV = 50 SCR’s for Print TV – One Broad Brush Across States News - Ganesh Visarjan

Delhi Mumbai

The scale varies but the reporting doesn’t GEC

From A Family In Varanasi

To A Family In

The family varies BUT The storyline doesn’t TV - The Average India

A Punjabi and Bihari are as different as a Telugu and Tamil or as person from NYC is from someone from down South A Difficult Choice To Make For The Advertiser

Live with what tries to meet the “Average”

OR

Select the best of each market and create a set of unique, individualised Experiences for the Brand

SO HOW DO YOU SOLVE THIS PUZZLE ?

Hindustan Times +

The Hindu + Offers total of 65 m + readers across India of Hindustan + which 22 m are not The Hindu- Tamil + reached by C&S TV Ananda Bazar Patrika

One India : Largest In Numbers

Total Readership in millions 65.3 56.5

40.8 29.4

OneIndia DJ DB BCCL

BCCL: TOI, NBT, Mirror, VK, MT DB: , Divya Bhaskar Source: IRS 2012 Q4

18 No. 1 in Delhi NCR

No. 1 in Indo-Gangetic Plain

No.1 English daily of East

No.1 in West Bengal

No.1 newspaper in TN Results

Launch Campaign generated : - 600 phone calls, - 230 emails and website queries - Direct client outreach to sales team

Total revenue last year – Rs 16 Cr Q1 Revenue – 11 CR

Our Success Stories Our Success Stories Our Success Stories Our Success Stories Magic Cube – Direct mailer sent to Advertisers

Thank You