OneIndia for INMA Awards Bring alive the big news each day Punjab Kesari
Tribune • Strong Cultural Identity with Hindustan Times market of Origin Dainik Jagran HIndustan Rajasthan Patrika • Leaders for more than
Gujarat Samachar ABP / Telegraph Decades in each market
Times Of India • Uniquely Strong Brands in
Deccan Herald their cities of Origin
Vijay Karnataka
The HINDU Malayala Manorama • Publications moved out to cover all markets
• Creating presence across…
BUT STILL
• Dominant in One market
Newspapers Know The Community They Serve
• We know the social, cultural, political milieu that our readers live in
• We are synonymous with the community we originate from Vs TV: Mass Media, One Message, Addressing Diverse “Indian” Family One HSM for TV = 50 SCR’s for Print TV – One Broad Brush Across States News - Ganesh Visarjan
Delhi Mumbai
The scale varies but the reporting doesn’t GEC
From A Family In Varanasi
To A Family In Vadodara
The family varies BUT The storyline doesn’t TV - The Average India
A Punjabi and Bihari are as different as a Telugu and Tamil or as person from NYC is from someone from down South A Difficult Choice To Make For The Advertiser
Live with what tries to meet the “Average”
OR
Select the best of each market and create a set of unique, individualised Experiences for the Brand
SO HOW DO YOU SOLVE THIS PUZZLE ?
Hindustan Times +
The Hindu + Offers total of 65 m The Telegraph + readers across India of Hindustan + which 22 m are not The Hindu- Tamil + reached by C&S TV Ananda Bazar Patrika
One India : Largest In Numbers
Total Readership in millions 65.3 56.5
40.8 29.4
OneIndia DJ DB BCCL
BCCL: TOI, NBT, Mirror, VK, MT DB: Dainik Bhaskar, Divya Bhaskar Source: IRS 2012 Q4
18 No. 1 newspaper in Delhi NCR
No. 1 in Indo-Gangetic Plain
No.1 English daily of East
No.1 in West Bengal
No.1 newspaper in TN Results
Launch Campaign generated : - 600 phone calls, - 230 emails and website queries - Direct client outreach to sales team
Total revenue last year – Rs 16 Cr Q1 Revenue – 11 CR
Our Success Stories Our Success Stories Our Success Stories Our Success Stories Magic Cube – Direct mailer sent to Advertisers
Thank You