OneIndia for INMA Awards Bring alive the big news each day Punjab Kesari Tribune • Strong Cultural Identity with Hindustan Times market of Origin Dainik Jagran HIndustan Rajasthan Patrika • Leaders for more than Gujarat Samachar ABP / Telegraph Decades in each market Times Of India • Uniquely Strong Brands in Deccan Herald their cities of Origin Vijay Karnataka The HINDU Malayala Manorama • Publications moved out to cover all markets • Creating presence across… BUT STILL • Dominant in One market Newspapers Know The Community They Serve • We know the social, cultural, political milieu that our readers live in • We are synonymous with the community we originate from Vs TV: Mass Media, One Message, Addressing Diverse “Indian” Family One HSM for TV = 50 SCR’s for Print TV – One Broad Brush Across States News - Ganesh Visarjan Delhi Mumbai The scale varies but the reporting doesn’t GEC From A Family In Varanasi To A Family In Vadodara The family varies BUT The storyline doesn’t TV - The Average India A Punjabi and Bihari are as different as a Telugu and Tamil or as person from NYC is from someone from down South A Difficult Choice To Make For The Advertiser Live with what tries to meet the “Average” OR Select the best of each market and create a set of unique, individualised Experiences for the Brand SO HOW DO YOU SOLVE THIS PUZZLE ? Hindustan Times + The Hindu + Offers total of 65 m The Telegraph + readers across India of Hindustan + which 22 m are not The Hindu- Tamil + reached by C&S TV Ananda Bazar Patrika One India : Largest In Numbers Total Readership in millions 65.3 56.5 40.8 29.4 OneIndia DJ DB BCCL BCCL: TOI, NBT, Mirror, VK, MT DB: Dainik Bhaskar, Divya Bhaskar Source: IRS 2012 Q4 18 No. 1 newspaper in Delhi NCR No. 1 in Indo-Gangetic Plain No.1 English daily of East No.1 in West Bengal No.1 newspaper in TN Results Launch Campaign generated : - 600 phone calls, - 230 emails and website queries - Direct client outreach to sales team Total revenue last year – Rs 16 Cr Q1 Revenue – 11 CR Our Success Stories Our Success Stories Our Success Stories Our Success Stories Magic Cube – Direct mailer sent to Advertisers Thank You .