BHARATHIDASAN UNIVERSITY, TIRUCHIRAPPALLI 620 024
BBA Aviation Management – Course Structure under CBCS
(For the candidates admitted from the academic year 2019 -2020 onwards)
Sem. Part Course Ins. Credit Exam Marks Total Hrs Hours
Int. Ext.
I Language Course – I (LC) –Tamil*/Other 6 3 3 25 75 100 Languages +# I II English Language Course - I (ELC) 6 3 3 25 75 100
III Core Course – I (CC) 5 5 3 25 75 100 Management Process Core Course – II (CC) 4 4 3 25 75 100 Financial Accounting First Allied Course –I (AC) 4 4 3 25 75 100 Mathematics for Management – I First Allied Course – II (AC) 3 ------Business Economics Value Education 2 2 3 25 75 100
TOTAL 30 21 600
II I Language Course – II (LC) - Tamil*/Other 6 3 3 25 75 100 Languages +#
II English Language Course – II (ELC) 6 3 3 25 75 100
III Core Course – III (CC) 5 5 3 25 75 100 Organizational Behaviour Core Course - IV 4 3 3 25 75 100 Economics for Executives
First Allied Course – II (AC) 3 3 3 25 75 100 Business Economics First Allied Course – III (AC) 4 2 2 25 75 100 Mathematics for Management – II Environmental Studies 2 2 3 25 75 100
TOTAL 30 21 700 I Language Course – III (LC) 6 3 3 25 75 100
III Tamil*/Other Languages +#
II English Language Course - III (ELC) 6 3 3 25 75 100
III Core Course – V (CC) 5 5 3 25 75 100 Business Communication Core Course – VI (CC) 4 4 3 25 75 100 Principles of Airlines and Airport Management Second Allied Course – I (AC) 4 3 3 25 75 100 Taxation Law and Practice on Aviation Management Second Allied Course – II (AC) 3 ------Accounting for Managers IV Non Major Elective I – for those who studied 2 2 3 25 75 100 Tamil under Part I
a) Basic Tamil for other language students b) Special Tamil for those who studied Tamil upto 10th +2 but opt for other languages in degree programme c) Introduction to Airports (or) Introduction to Airline (or) Agencies Controlling Aviation TOTAL 30 20 600
IV I Language Course –IV (LC) 6 3 3 25 75 100 Tamil*/Other Languages +# II English Language Course – IV (ELC) 6 3 3 25 75 100
III Core Course – VII(CC) – 4 4 3 25 75 100 Airline Finance and Aviation Insurance Core Course – VIII 4 4 3 15 45 100 PC Software (MS Office) Theory & Practical 10 30
Second Allied Course – II (AC) 2 3 3 25 75 100 Accounting for Managers Second Allied Course – III 4 2 3 25 75 100 Business Law IV Non Major Elective II – for those who 2 2 3 25 75 100 studied Tamil under Part I
a) Basic Tamil for other language students b) Special Tamil for those who studied Tamil upto 10th +2 but opt for other languages in degree programme
C) Aviation Logistics and Cargo (or) Aviation Law (or) Introduction: Air Travel and Tourism V Skill Based Elective I 2 2 3 25 75 100
TOTAL 30 23 800 V III Core Course – IX (CC) – 5 5 3 25 75 100 Cost & Management Accounting Core Course – X(CC) – 5 5 3 25 75 100 Fire Rescue Service Core Course – XI (CC) – 5 5 3 25 75 100 Air Navigation Service Core Course – XII (CC) – 4 3 3 25 75 100 Air Craft Maintenance and Crew Management Major Based Elective – I 5 5 3 25 75 100
Air Transportation Safety & Security (or) Insurance Management (or) Aviation Law V Skill Based Elective – II 2 2 3 25 75 100
V Skill Based Elective – III 2 2 3 25 75 100
Soft Skills Development 2 2 3 25 75 100
TOTAL 30 29 800
VI III Core Course – XIII (CC) – 6 5 3 25 75 100
Entrepreneurship and Project Management
Core Course – XIV (CC) – 6 5 3 25 75 100
Airport Infrastructure Planning
Core Course – XV (CC) - 5 3 3 40 60 100
Airline Marketing Management
Major Based Elective II 6 5 3 25 75 100
Service Marketing (or) Travel Agency Operation (or) Customer Relationship Management Major Based Elective III 6 5 3 25 75 100
Logistics and Air cargo Management including Courier Service (or) Principles of Travel and Tourism Operations and Aviation Management Safety (or) Air Traffic Control
V Extension Activities - 1 - - - -
Gender Studies 1 1 3 25 75 100
TOTAL 30 26 600
GRAND TOTAL 180 140 - - - 4100
Programme Objective:-
To Develop Ethical and responsible Managers To Develop Entrepreneur‘s in Civil Aviation related Activities & industries To take up responsibility in functional management Areas like HR, Finance & Marketing. To Develop Managers for Aviation Industry To Develop Students to take up competitive exams in Public & Private Sector
Programme Outcome:-
To develop continuous pool of skilled Human resources for Aviation Industry. Demonstrate coherent understanding and application of the body of knowledge of aviation management and appropriate international and domestic regulatory frameworks. Demonstrate broad and coherent knowledge of Aviation Human Factors, Aviation Management and Aviation Technology to critically analyze and solve problems and implement solutions in global professional airline, airport and aviation practice. Work autonomously and in teams within organizations with a focus on safety, quality, legality and profitability applying ethical standards with professional accountability. Demonstrate effective oral and written communication skills in a professional aviation context. Employ an entrepreneurial approach in contributing to innovation, development and management of change within professional airline, airport and aviation operational practice.
CORE COURSE- I - MANAGEMENT PROCESS
Objectives:
1. On successful completion of this course, the students should understand the basic concepts.. 2. The nature and types of business organizations Principles & functions of Management Process of decision making Modern trends in management process. UNIT -I
Business - meaning -business and profession, requirements of a successful business- Organisation - meaning - importance of business organisation. Forms of business Organisation- Sole traders, partnership, Joint Hindu family firm - Joint Stock Companies - Cooperative Organisations -Public Utilities and Public Enterprises.
UNIT –II
Nature and Scope of Management process – Definitions of Management – Management: a science or an art? - Scientific Management - Managerial functions and roles – The evolution of Management Theory.
UNIT –III
Planning: meaning and purpose of planning - steps in planning - types of planning. Objectives and Policies - Decision making: Process of Decision making - types of Decisions.
UNIT -IV
Organising: Types of organisation - Organisationalstructure - span of control - use of staff units and committees. Delegation: Delegation and centralisation - Line and Staff relationship. Staffing: Sources of recruitment - Selection process - training.
UNIT – V
Directing: Nature and purpose of Directing. Controlling: Need for co-ordination - meaning and importance of controls - control process - Budgetary and non-Budgetary controls - Modern trends in Management Process - case studies.
REFERENCE BOOKS
1. Business Organisation - Bhushan Y.K. 2. Principles of Management – L.M. Prasad 3. Business Management – Dinkar Pagare 4. Principles of Business organisation and Management – P.N. REDDY
Course Outcomes:
1. Discuss and communicate the management evolution and how it will affect future managers. 2. Observe and evaluate the influence of historical forces on the current practice of management. 3. Identify and evaluate social responsibility and ethical issues involved in business situations and logically articulate own position on such issues. 4. Explain how organizations adapt to an uncertain environment and identify techniques managers use to influence and control the internal environment. 5. Practice the process of management's four functions: planning, organizing, leading, and controlling.
CORE COURSE – II- FINANCIAL ACCOUNTING
Objectives:
1. Explain the concept and role of accounting and financial reporting in the modern market economy 2. Explain the regulatory framework for the operation of accounting activities, 3. Understanding of basic accounting concepts, accounting principles and techniques of posting basic business changes. 4. Explain the structure and content of financial statements 5. Explain the role of accounting in society UNIT – I
Basic Accounting concepts - Kinds of Accounts – Financial Accounting vs. Cost Accounting - Financial Accounting vs. Management Accounting -Double Entry Book Keeping – Rules of Double Entry System – Preparation of Journal and Ledger Accounts- problems - Subsidiary books - cash book – types of cash book -problems - purchase book - sales book - sales return and purchase return books.
UNIT - II
Trial balance - Errors – types of errors - Rectification of errors – problems - Bank reconciliation statement – problems.
UNIT - III
Manufacturing - Trading - Profit & Loss Account - Balance sheet. – Problems with simple adjustments.
UNIT - IV
Accounting for non-trading institutions-Income &Expenditure Account- Receipts and Payment Accounts and Balance sheet - Accounting for depreciation – methods of depreciation – problems (straight line method and written down value method only)
UNIT - V
Preparation of accounts from incomplete records.
(Theory and problems may be in the ratio of 20% and 80%respectively)
REFERENCE BOOKS
1. Grewal, T.S. : Double Entry Book Keeping 2. Jain and Narang : Advanced Accountancy 3. Shukla and Grewal : Advanced Accountancy 4. Gupta and Radhaswamy : Advanced Accountancy 5. Gupta R.L. : Advanced Accountancy B.B.M -Services Management -2010-11 –Colleges
Course Outcomes:
1. Develop and understand the nature and purpose of financial statements in relationship to decision making. 2. Develop the ability to use the fundamental accounting equation to analyze the effect of business transactions on an organization's accounting records and financial statements. 3. Develop the ability to use a basic accounting system to create (record, classify, and summarize) the data needed to solve a variety of business problems. 4. Develop the ability to use accounting concepts, principles, and frameworks to analyze and effectively communicate information to a variety of audiences. 5. Develop the ability to use accounting information to solve a variety of business problems.
ALLIED COURSE I - MATHEMATICS FOR MANAGEMENT- I
Objectives:
1. Perform the operations of addition, subtraction, multiplication, and division on whole numbers, fractions, and decimals, by hand. 2. Evaluate numerical expressions involving whole number exponents and square roots. 3. Identify basic geometrical figures and find their perimeter and area. 4. Solve problems involving ratios and proportions. 5. Solve problems involving percents. UNIT - I
Sets and set operation - Venn Diagrams - Elements of Co-ordinate system. Matrices, Fundamental ideas about matrices and their operational rules – Matrix multiplication - Inversion of square matrices of not more than 3rd order- solving system of simultaneous liner equations.
UNIT II
Mathematics of Finance and series simple and compound interest - Arithmetic progression - Geometric progression (Simple problems only).
UNIT-III
Meaning and Definitions of Statistics - Scope and Limitations. Statistical enquiries - Scope of the problem - Methods to be employed types of enquiries - Presentation of data by Diagrammatic and Graphical Method - Formation of Frequency Distribution.
UNIT-IV
Measures of Central tendency - Arithmetic Mean,Median, Mode, Geometric and Harmonicmean, Measures of variation and standard, mean and quartile deviations - Skew ness and Kurtoses Lorenx curve, Simple Correlation - Scatter diagram - Karl Pearson‗s Co-efficient of correlation – Rank correlation - Regression lines.
UNIT-V
Analysis of Time Series: Methods of Measuring - Trend and Seasonal variations - Index number - Unweighted indices - Consumers price and cost of living indices.
* Questions in theory and problems carry 30% and 70% marks respectively
REFERENCE BOOKS
1. Sundaresan and Jayaseelan - An Introduction to Business Mathematics and Statistical Methods 2. Gupta S.P. - Statistical Methods 3. Navaneethan P. - Business Mathematics 4. Statistics - R.S.N. Pillai, Mrs. Bhagavathi 5. P.R. Vittal - Business Mathematics and Statistics Course Outcomes:
1. Apply mathematical concepts and principles to perform computations 2. Apply mathematics to solve problems 3. Create, use and analyze graphical representations of mathematical relationships 4. Communicate mathematical knowledge and understanding 5. Apply technology tools to solve problems 6. Perform abstract mathematical reasoning 7. Learn independently
ALLIED COURSE II – BUSINESS ECONOMICS
OBJECTIVE :
To demonstrate their knowledge of the fundamental and technical concepts of economics. To understand the concepts and application of economic tools in business. To apply the basic theories of economics in critical thinking and problem solving. Able to identify and use economics terminologies in oral and written communications. To demonstrate an awareness of their role in the global economics environment. Able to make decisions wisely using cost-benefit analysis.
UNIT- I
Business Economics – definition - Scope and Nature Art or Science –Concepts – relationship with other disciplines - Micro and M acro Economics relating to business.
UNIT-II
Demand Analysis- Demand Schedule - Law of Demand- Demand curves- Elasticity of Demand- Demand forecasting - Indifference curve analysis- Marginal rate of substitution – Consumer‘s equilibrium.
UNIT-III
Production function-Factors of production - Isoquant analysis -scale of production- economies of large scale production and limitations.
UNIT-IV
Supply-supply schedule-Law of supply-Supply curve-Elasticity of supply. Market structure- Equilibrium of firm and industry- Optimu m firm. Meaning and characteristics of perfect, monopoly, duopoly oligopoly and monopolistic markets. Pricing under Perfect & Monopolistic competition
Unit V:
National Income- concept – Measurement – inequalityies of income – Fiscal policy method. Public Finance – Definition – Scope - importance.
Text and Reference Books
1.S.Sankaran, .‖Business Economics‖ Margam Publications, Chennai.
2.Misra and Puri,.‖Business Economics‖ Himalaya Publications, Mumbai
3.MithaniD.M..‖Business Economics‖, Himalaya Publications, Mumbai
4.K.P.M.Sundharam and sundharam, ‖Business Economics‖ sultanchand & co., New Delhi.
5.P.Ravilochanan,.‖Business Economics‖Ess Pee Kay Publishing House
6.P.N.Reddy and Appannaiah,.‖Business Economics‖S.Chand & Co., Chennai.
7.T.Aryamala, .‖Business Economics‖Vijay Nicole Imprints Private Limited, Chennai.
Course Outcomes:-
Apply the concept of opportunity cost. Employ marginal analysis for decision making. Analyze operations of markets under varying competitive conditions. Analyze causes and consequences of unemployment, inflation and economic growth.
SEMESTER – II
CORE COURSE – III- ORGANISATIONAL BEHAVIOUR
Objectives:
1. Organizational behaviour Specialists need a fundamental understanding of the interactions that occur among people in the workplace. 2. Organizational behaviour provides the student with the tools to understand and evaluate individual, group and organizational processes. 3. The student will also gain an appreciation of the relevance of the study of organizational behaviour to the practice of human resource management. 4. On successful completion of this course, the students should have understood Personality, Perception, Motivation, Job-satisfaction, morale, Group dynamics, Leadership traits, Counselling and guidance, etc 5. To know Organizational Behaviour,Nature ,Contributing Disciplines of Organizational Behaviour UNIT - I
Importance and scope of organizational psychology – Individual differences - Intelligence tests - Measurement of intelligence - Personality tests - nature, types and uses.
UNIT – II
Perception - Factors affecting perception - Motivation - theories - financial and non-financial motivation - techniques of motivation - Transactional Analysis - Brain storming. UNIT - III
Job satisfaction - meaning - factors – theories - Management of job satisfaction - Morale - importance - Employee attitude and behaviour and their significance to employee productivity - job enrichment - job enlargement.
UNIT – IV
Hawthorne Experiment - importance - Group Dynamics - Cohesiveness – Co-operation competition - conflict - Types of Conflict – Resolution of conflict - Sociometry - Group norms - Role - Status – supervision style - Training for supervisions.
UNIT - V
Leadership - types - theories – Trait, Managerial Grid, Fiedder‗s contingency – Organisational culture, Organisational change - organisational effectiveness – organisational development -counselling and guidance - Importance of counsellor- types of counselling - merits of counselling.
REFERENCE BOOKS
1. Keith Davis - Human Behaviour at Work 2. Ghos - Industrial Psychology 3. Fred Luthans - Organisational Behaviour 4. L.M. Prasad - Organisational Behaviour 5. Hippo - Organisational Behaviour Course Outcomes:
1. Analyze the behavior of individuals and groups in organizations in terms of the key factors that influence organizational behavior. 2. Assess the potential effects of organizational ‐ level factors (such as structure, culture and change) on organizational behavior. 3. Critically evaluate the potential effects of important developments in 4. The external environment (such as globalization and advances in technology) on organizational behavior. 5. Analyze organizational behavioral issues in the context of organizational behavior theories, models and concepts. CORE COURSE – IV - ECONOMICS FOR EXECUTIVES
Objectives:
1. On successful completion of this course, the students should have understood The objectives of business firms Factors of production and BEP Analysis Types of competitions and price administration Government measures to control monopoly 2. To integrate the basic concepts of economics with the tools of mathematics and statistics in order to analyze and make optimal business decisions. 3. Managerial Economics is concerned with the application of economic principles and methodologies to key management decisions within organizations. 4. It provides principles to foster the goals of the organization, as well as a better understanding of the external business environment in which an organization operates 5. Develop the intuition for analyzing economic problems from a managerial perspective in an organizational & business context UNIT - I
Objectives of business firms - Profit Maximisation - Social responsibilities
UNIT - II
Demand analysis - Law of Demand - Elasticity of demand.
UNIT - III
Market structure and prices - Pricing under perfect Competition - Pricing under Monopoly - Price discrimination - Pricing under Monopolistic competition - Oligopoly.
UNIT - IV
Pricing under factors of production; wages - Marginal productivity theory - Interest - Keyne's Liquidity preference theory – Theories of Profit - Dynamic theory of Profit - Risk Theory - Uncertainty theory.
UNIT – V
Government and Business - Performance of public enterprises in India - Price policy in public utilities, Government measures to control Monopoly in India - MRTP Act.
REFERENCE BOOKS
1. Sankaran - Business Economics 2. Markar Et al - Business Economics 3. Sundaram K.P & Sundaram E - Business Economics
Course Out Comes:
1. Understand the roles of managers in firms 2. Understand the internal and external decisions to be made by managers 3. Analyze the demand and supply conditions and assess the position of a company 4. Design competition strategies, including costing, pricing, product differentiation, and market environment according to the natures of products and the structures of the markets. 5. Analyze real-world business problems with a systematic theoretical framework. 6. Make optimal business decisions by integrating the concepts of economics, mathematics ALLIED COURSE III - MATHEMATICS FOR MANAGEMENT- II
Objectives:
As the result of instructional activities, students will be able to: 1. Perform the operations of addition, subtraction, multiplication, and division on whole numbers, fractions, and decimals, by hand. 2. Evaluate numerical expressions involving whole number exponents and square roots. 3. Identify basic geometrical figures and find their perimeter and area. 4. Solve problems involving ratios and proportions. 5. Solve problems involving percents UNIT - I
Introduction to Operations Research - Meaning - Scope – Models - Limitation. Linear Programming - Formulation – Application in Management decision making (Graphical method only)
UNIT – II
Transportation (Non- degenerate only) - Assignment problems - Simple Problems only
UNIT - III
Game Theory:- Queuing theory - Graphical Solution – mx2 and 2xn type. Solving game by Dominance property - fundamentals - Simple problems only. Replacement problem – Replacement of equipment that detoriates gradually (value of money does not change with time)
UNIT - IV
CPM - Principles - Construction of Network for projects – Types of Floats – Slack- crash programme.
UNIT -V
PERT - Time scale analysis - critical path - probability of completion of project -
Advantages and Limitations.
Note: Theory and problem shall be distributed at 20% and 80% respectively. REFERENCE BOOKS
1. Kanti Swarup, Gupta R.K. - Operations Research 2. P.R. Vittal - Operations Research 3. Gupta S.P. - Statistical Methods. Course Out comes:
1. Compute a given integral using the most efficient method; 2. Use integrals to formulate and solve application problems in science and engineering; 3. Construct and plot parametric and polar curves; 4. Identify different types of series and determine whether a a particular series converges; 5. Find the interval of convergence of a power series; 6. Apply Taylor series to approximate functions and estimate the error of approximation
Semester III
CORE COURSE –V- BUSINESS COMMUNICATION.
Objectives:
1. On successful completion of this course, the students should have understood Methods of communication Types of communication and Barriers of communication. 2. Students will demonstrate competency in communication skills related to production and presentation of messages in multiple formats. 3. Students will demonstrate competency in critical thinking skills related to the analysis, interpretation, and criticism of messages. 4. Students will demonstrate competency in skills related to the construction and analysis of argumentation and persuasive discourse. 5. Students will demonstrate competency in research skills related to the use of the field's professional literature and in systematic research design and implementation. UNIT-I
Essential and Importance of Business Communication. Methods of Communication –
Types – Barriers.
UNIT – II
Communication through letters – Layout of letters business enquiries – Offers and Quotations – Orders – Execution of Orders – Cancellation of Orders – Claims – Adjustments and settlement of accounts – Letters of complaints – Collection letters –Status enquiries – Bank correspondence – Tenders – Letter to the editor.
UNIT – III
Correspondence of company secretary with share holders and directors – Agenda – Minutes – Preparation.
UNIT – IV
Communication through reports: Essentials – Importance – Contents - Reports by individuals – Committees – Annual report – Application for appointment – reference and appointment orders. UNIT - V
Internal communication: Short speeches – Memo – Circulars – Notices – Explanations to superiors – Precise writing – Communication media –Merits of various devices – Intercom, Telex and Telephone – Fax – Internet.
Reference Books
1. Rajendra Pal Korahill, ―Essentials of Business Communication‖, Sultan Chand & Sons, New Delhi, 2006. 2. Ramesh, MS, & C. C Pattanshetti, - Business Communication‖, R.Chand&Co, New Delhi, 2003. 3. Rodriquez M V, -Effective Business Communication Concept‖ Vikas Publishing Company, 2003. Course Outcomes:
Upon completion of the course, students are expected to be able to demonstrate a good understanding of:
1. Effective business writing 2. Effective business communications 3. Research approaches and information collection 4. Developing and delivering effective presentations 5. Effective interpersonal communications 6. Skills that maximize team effectiveness CORE COURSE – VI - PRINCIPLES OF AIRLINES AND AIRPORT MANAGEMENT
Objectives:-
1. To enable the students to learn the development, the growth of Aviation Industry in the world, which shall be the right foundation for a prospective career in Airlines and Airport Management for the Students, tomorrow. 2. Apply learning in mathematics, science, and applied sciences to maintenance-related disciplines; 3. Analyze and interpret aeronautical and aircraft technical data; 4. Work effectively on maintenance crews, and multi-disciplinary and diverse teams; 5. Make professional and ethical decisions; 6. Communicate effectively using both written and oral skills; UNIT – 1: INTRODUCTION
History of Aviation- Development of Air transportation in India-Major players in Airline Industry-Market potential of Indian Airline Industry—Current challenges in Airline Industry- Competition in Airline Industry
UNIT- 2: ICAO & IATA
ICAO – International Civil Aviation Organisation-International body comprising- Governments of various Countries-Origin – Aims of ICAO, Functions of ICAO-Role of ICAO in International Air Transportation- IATA- International Air transportation Association -IATA is the world organization of Scheduled Airlines of all countries-Origin – Aims of IATA, Functions of IATA-Role of IATA in International Air Transportation.
UNIT -3: AIRPORT MANAGEMENT
Airport planning-Operational area and Terminal planning, design, and operation-Airport perations-Airport functions-Organization structure of Airports sectors-Airport -authorities- Global and Indian scenario of Airport management – DGCA –AAI
UNIT – 4: AIRLINE OPERATIONS
Organization Structure of Airline Sectors-Airline Terminal Management-Flight formation Counter/Reservation and Ticketing-Check In/Issue of Boarding pass-Customs and Immigration formalities-Co-ordination-Security Clearance-Baggage-Handling-Handling of Stretcher - passengers and Human Remains-Handling of CIP,VIP & VVIP-Co-ordination of Supporting Agencies /Departments.
UNIT – 5: AIRTRANSPORT SERVICES
International trends-Emerging Indian scenario-Private Participation: International Developments-PPP: Public Private Participation in Indian Airports-Environmental regulations- Regulatory issues-Meteorological services for Aviation-Airport fees, rates, and charges.
Reference Books
1. Graham .A-Managing Airport an International Perspective –Butterworth Heinemann, Oxford-2001 2. Wells .A-Airport Planning and Management, 4th Edition-McGraw-hill, London-2000. 3. Doganis .R.-The Airport Business-Routledge, London-1992 4. Alexander T.Well, Seth Young –Principles of Airport Management-McGraw Hill 2003 P.S. Senguttuvan –Fundamentals of Airport Transport Management – McGraw Hill 2003
5. P.S. Senguttuvan –Principles of Airport Economics-Excel Books-2007 6. Richard De Neufville – Airport Systems: Planning, Design, and Management.-McGraw-Hill,London- 2007 7. Kent Gouiden- Global Logistics Management –Wiley Black Well 8. Lambert –Strategic Logistic Management – Academic Intl Publishers 9. Alan Ruston & John Oxley, Hand book of Logistics & Distribution –Kogan Page 10. Paul R .Murphy, JR and Donal & F. Wood-Contemporary Logistics –Prentie th Hall.9 Edn.2008.
Course Outcomes:
Describe typical airline commercial and operational priorities
2. Appreciate the fast-moving nature of airline activities and relate then to airport management. 3. Describe the key characteristics of aircraft selection and network planning 4. Understand how air cargo differs from passenger markets 5. Explain the rationale behind current alliance strategies
ALLIED COURSE – IV –
TAXATION LAW AND PRACTICE ON AVIATION MANAGEMENT
Objectives:
1. On successful completion of this course, the students should have understood Principles of Direct and Indirect Taxes Calculation of Tax, Tax Authorities, Procedures, 2. On provide students with a working knowledge of the fundamental tax principles and rules that apply to commonly encountered transactions undertaken by companies and individuals –the COMPLIANCE objective; 3. To instill an awareness in students that taxes can and often do constitute significant costs to businesses and households and therefore can have a major impact in economic and other decision making, but that these costs are also potentially controllable through legitimate tax minimization strategies the PLANNING objective; 4. To enable students to appreciate the wider economic, social, administrative compliance and political contexts within which taxes are imposed the POLICY objective UNIT – I
General Principles of Taxation, Distinction between direct and Indirect taxes, tax evasion – avoidance – causes - remedies.
UNIT – II
Direct Taxes : Income Tax Act 1961 – important definitions – basis of charge – residential status– Income exempted from income tax – heads of income – computations of income under salary and house property .(problem be included).
UNIT – III
Computation of income under profits and gains of business - profession - capital gains – income from other sources - Deductions in the computation of total income - income tax Authorities and their power.(problems be included).
UNIT – IV
Indirect taxes – selected provisions of VAT– with regard to registration of dealers - procedure and effects of registration -mode of charging VAT – exemption from VAT – authorities and their powers.
UNIT – V
Role of Excise duties in the total revenue – objectives of excise duty in the total revenue – objectives of excise duty – exempted from duty – customs duties – Levy of import and export duty – distinction between adv alorum and specific duties – exemption
Note: Theory and problems shall be distributed at 60% & 40% respectively.
BOOKS RECOMMMENDED
1. Bhagavathi Prasad - Income Tax Law &Practice 2. Mehrothra - Income Tax Law & Practice 3. Gour & Narang - Income Tax Law & Practice 4. Dingare pagare - Income Tax Law & Practice 5. Dingare Pagare - Business Taxation 6. Balasubramanian - Business Taxation Course Outcomes:
1. Elucidate an understanding of theoretical and technical knowledge of taxation law principles as they apply through both legislation and common law Apply taxation law for both individuals and business entities in Australia 2. Analyze some of the theoretical issues applying to taxation law, both in Various jurisdictions. 3. Apply taxation principles to make basic calculations as required by a practitioner in taxation practice; 4. Analyse, generate and transmit solutions to complex problems in relation to taxation matters; 5. Describe the various agencies and administrative bodies who can give further information on taxation issues as required; and
ALLIED COURSE V– ACCOUNTING FOR MANAGERS
Objectives
To acquaint the students with the fundamentals principles of financial, cost and management accounting To enable the students to prepare, analyze and interpret financial statements and To enable the students to take decisions using management accounting tools.
Unit-I
Book-Keeping and Accounting – Financial Accounting – Concept and Conventions – Double Entry System – Preparation of Journal, Ledger and Trial Balance – Preparation of Final Accounts –Trading, Profit and Loss Account and Balance Sheet With Adjustment Entries, Simple Problems Only - Capital and Revenue Expenditure and Receipts.
Unit-II
Depreciation – Causes – Methods of Calculating Depreciation – Straight Line Method, Diminishing Balance Method and Annuity Method - Ratio Analysis – Uses and Limitations – Classification of Ratios – Liquidity, Profitability, Financial and Turnover Ratios – Simple Problems only.
Unit-III
Funds Flow Analysis – Funds From Operation, Sources and Uses of Funds, Preparation of Schedule of Changes In Working Capital and Funds Flow Statements – Uses And Limitations - Cash Flow Analysis – Cash From Operation – Preparation of Cash Flow Statement – Uses and Limitations – Distinction Between Funds Flow and Cash Flow – Only Simple Problems
Unit-IV
Marginal Costing - Marginal Cost and Marginal Costing - Importance - Break-Even Analysis - Cost Volume Profit Relationship – Application of Marginal Costing Techniques, Fixing Selling Price, Make or Buy, Accepting a Foreign Order, Deciding Sales Mix.
Unit-V
Cost Accounting - Elements of Cost - Types of Costs - Preparation of Cost Sheet – Standard Costing – Variance Analysis – Material Variances – Labour Variances – Simple Problems Related to Material And Labour Variances Only.
REFERENCES
1. Jelsy Josheph Kuppapally, ACCOUNTING FOR MANAGERS, PHI,Delhi, 2010. 2. Paresh Shah, BASIC ACCOUNTING FOR MANAGERS, Oxford, Delhi, 2007. 3. Ambrish Gupta, FINANCIAL ACCOUNTING FOR MANAGEMENT, Pearson, Delhi, 2004. 4. Narayanaswamy R, FINANCIAL ACCOUNTING, PHI, Delhi, 2011.
Course Outcomes:
Understand the nature and role of the four principal financial statements. Develop an awareness and understanding of the accounting process and fundamental accounting principles that underpin the development of financial statements. Ability to read, interpret and analyze financial statements; combine financial analysis with other information to assess the financial performance and position of a company. Understand and apply course concepts to analyze common business management decisions such as pricing and outsourcing decisions from a financial perspective. Understand the role of budgets in organizations, their limitations and the behavioral issues to consider when developing and using budgets for planning and control.
NON-MAJOR ELECTIVE-I -INTRODUCTION TO AIRPORTS
Objective: -
To Introduce to the history of Airports students will be able to obtain the basic knowledge of airport planning and management develop technical skills for managing airport understand the airport business from a system perspective
Unit-I
History and Evolution of Airports. Airports and Aerodromes-Major Differences-Operational and
Commercial activities
UNIT-II
Classification of Airports-Military-Civil-Domestic-International-Cargo Airports-Private Airports
UNIT-III
Airports Infra Structures-Runway-Taxiway-Apron-Control Tower-Fire and Rescue-Radar
UNIT-IV
Airport Organisation Chart-Corporate Office-Administration-Human Resource-Finance- Engineering
Public Relation
Unit-V
Airport Economics-Airport Revenue-Airport Expenditure.
Airport Planning and Management 6/E Paperback – 16 May 2011 by Alexander Wells (Author), Seth Young (Author)
Airport Systems: Planning, Design, And Management 1st Edition by Richard de Neufville (Author), Amedeo Odoni (Author)
Airport Operations, Third Edition Hardcover – Import, 1 Dec 2012 by Norman J Ashford (Author), Pierre Coutu (Author), John R. Beasley (Author)
1.Describe the overall structure of the aviation industry;
2. Describe the management issues of the freight and passenger business in airlines, airports and aircraft manufacturers;
3. Develop a profitable, simulated airline using airline simulation tool;
4. Analyze latest developments and issues in the aviation industry in Hong Kong, China, South East Asia, and in neighbouring regions
NON-MAJOR ELECTIVE-I INTRODUCTION TO AIRLINE
Describe major legislation and changes in technology affecting the growth and development of commercial air service in the US including the relevance of current federal regulations and other guidance relating to airline operations. [exam, current events assignments]
Explain roles, functional components, and competitive strategies of major US airlines, regional carriers and cargo operators. [exam, course projects]
Identify roles and functions of airline ground, flight, maintenance, and management departments. [exam, course projects]
Evaluate the impact of irregular operations (IrOps) on the national air transportation system
UNIT-I
History and Evolution of flying-Basic principles of Flying-Atmosphere and its properties, Standard atmosphere
UNIT-II
Classification of Air craft/ Airlines-Narrow Body-Wide body -Propeller Aircraft-Jet Aircraft- Supersonic-Scheduled -Non-Scheduled-Charter Flights
UNIT-III
Major Components of an Aircraft-Engine-Propeller-Fuselage Tail-Rudder-Landing Gear
UNIT-IV
Airline Organizational structure-Corporate Office-Regional Office -City office-Ticketing Agents
UNIT-V
Airline Functional Structures-Engineering-Operation-Finance-Administration-Marketing- Customer relation
Airline Operations and Scheduling 2nd Edition by Massoud Bazargan
Airline Operations and Management: A Management Textbook 1st Edition by Gerald N. Cook (Author), Bruce Billig (Author)
Airline Operations: A Practical Guide 1st Edition by Peter J. Bruce (Editor), Yi Gao (Editor), John M. C. King (Editor)
Learning Outcomes: -
. Understand about the commercial foundation of the airline industry . Apply key trends in today‘s industry environment, including: economic, political, demand and supply, revenue and cost . Analyze the airline market and understand how to achieve profitability . Understand how successful airline executives develop broad strategic plans using real-life examples . Understand how leaders are developed and the tools they use to measure and improve performance
NON-MAJOR ELECTIVE-I- AGENCIES CONTROLLING AVIATION
Objective: -
To learn the ICAO and IATA Functions To study the customs functions To learn the Immigration functions
UNIT-I
ICAO-Meaning-Functions-Jurisdiction-IATA-Meaning-Functions-Jurisdiction
UNIT-II
FAA/DGCA Meaning-Functions-Jurisdiction
UNIT-III
BCAS- Meaning-Functions-Jurisfiction
UNIT-IV
Customs-Meaning-Functions-Jurisfiction
UNIT-V
Immigration Plant Quarantine Meaning-Functions-Jurisfiction
Reference Book
Aviation management Maintenance Management – Harry A. Kinniaon Mc Graw Hill
Risk Management and error reduction in Aviation Maintenance - Manoj S. Patankar and James C. Taylor-Ashgate Publishing Ltd.
Managing Maintenance Error-James Reason and Alan Hobbs- Ashgate Publishing Ltd
Course Outcomes:-
1. Categories of Tour Operators 2. Preparation of Holiday packages and Broachers 3. To know types of Airline Agency
Semester IV
CORE COURSE VII - AIRLINE FINANCE AND AVIATION INSURANCE
Objectives:
1. Understand the airline business and the factors that greatly influence it 2. Be capable of critically analyzing the aviation industry and exchange on the changes and challenges of the future 3. To Critically examine the roles of financial managers airlines and airports. UNIT -I: Airline finance – Introduction
Airline Finance-Need & Importance – World Airline financial results-Factors affecting financial results – Asset Utilization – Key Financial issues-Airline financial ratio – Performance Earnings Ratio – Risk solvency ratio-Liquidity Ratio – Stock Market Ratios – inter – Airline comparison of financial ratio
UNIT – II
Airline Valuations & Source of finance-The valuation of tangible and intangible assts – The valuation of the Airline as a whole-Rating agencies – Sources of internal and external finance – Institutions involved in Airline Finance-Term Loan payment, book profit and manufacturer‗s prepayment.
UNIT – III
Aircraft Leasing & Finance-Finance Lease – Meaning, Objectives, Different type of leasing, major differences between Wet, Sale and Operating lease.-Securitization of Aircraft – Meaning, Purpose and advantages, Airline traffic and Financial forecasts-Airline capital expenditure projections and airline financial requirement forecasts.
UNIT – IV
Principles of Insurance & Risk Management-History of Aviation insurance – Basic Principles of Insurance – Basic Terminologies in General Insurance.-Insurers – Risk & Insurance – Risk Management.
UNIT – V
Aviation Insurance-Aircraft hull and liability insurance – Sample policy and endorsement – Airport premise liability and other aviation coverage-Underwriting and pricing aviation risk – Aviation business property insurance and transport insurance.
Text Book:
1. Peter.S. Morrel, ―Airline Finance‖, Ashgate 2. M.N. Mishra: Insurance principles and Practices References Books:
1. P. Periyasamy : Principles and Practices of Insurance 2. Gail F Butler & Martin R Keller, ― Airline Finance‖, Mc Graw Hill 3. Alexander. T. Wells & Bruce. D, ―Aviation Insurance and Risk Management‖, Krieger 4. Vera Foster Rollo, ―Aviation Insurance‖, Meryland Historical. Course Outcomes:
1. Have active awareness of financial, legislation and technical issues related to the aviation industry with particular emphasis on leasing and financing activities. 2. Have an appreciation of the aviation industry and the unique financial, risk and operational factors which influence the performance of Aviation companies. 3. Have the ability to make a meaningful contribution to the Key Performance Indicators of the firm 4. Gained an understanding of the main conventions and protocols 5. Gained an understanding of how hull and liability risks are insured
CORE COURSE VIII - PC SOFTWARE (MS OFFICE) – Theory
Objectives:
1. Give students an in-depth understanding of why computers are essential components in business, education and society. 2. Introduce the fundamentals of computing devices and reinforce computer vocabulary, particularly with respect to personal use of computer hardware and software, the Internet, networking and mobile computing. 3. Provide hands-on use of Microsoft Office 2013 applications Word, Excel, Access and PowerPoint. Completion of the assignments will result in MS Office applications knowledge and skills. 4. Provide foundational or ―computer literacy‖ curriculum that prepares 5. Students for life-long learning of computer concepts and skills. UNIT-I Windows 2000- working with windows – moving formation within windows arranging Icons- Saving Window settings. MS Office Basics – Creating document – entering text-Selecting text- giving instructions- Using tool bars- Menu commands-Keyboards shortcuts- Saving files- Opening documents – Manipulating Windows – simple Editing- Printing Files.
UNIT-II
Word Basics – Using Auto text – Using Auto Correct Word editing technique- finding and replacing text – Checking spelling – using templates- formatting – Formatting with styles creating tables.
UNIT-III
Excel Basics- entering data- Selecting Ranges- Editing entries – formatting entries- Simple Calculation- naming cells and Ranges- Data display- printing worksheets –copying entries between workbooks – Moving sheets between workbook-deleting sheets- Creating graphs.
UNIT-IV
Power Point basics- Working in outline view- using a design template- Merging presentations in Slider sorter view applying templates – Adding graphs- adding organization Charts.
UNIT-V
Access Basics- Creating a table- entering and adding records- Changing a structure- working with records – Creating forms – establish able relationship using queries to extract information.
Text Books
1. Office 2000 Complete Reference by stepher L.Nelson. 2. PC Software for window made simplex by R.K Taxali – Tata McGraw Hill Publishers Pvt. Ltd., 3. Quick Course in Micro soft Office Joyce Cox, Polly urban –Galgottia Publications. 4. PC Software for Office- Automation by T.Karthikeyan and Dr. C. Muthu- Sultan Chand and Company. Course Outcomes:
1. Describe the usage of computers and why computers are essential components in business and society. 2. Utilize the Internet Web resources and evaluate on-line e-business system. 3. Solve common business problems using appropriate Information Technology applications and systems. 4. Identify categories of programs, system software and applications. Organize and work with files and folders. 5. Describe various types of networks network standards and communication software. PC SOFTWARE (MS OFFICE) - LAB
List of Practical:
MS-Word
1. Type the text, check spelling and grammar bullets and numbering list items, align the text to left, right justify and centre. 2. Prepare a job application letter enclosing your Bio-Data 3. Perform Mail Merger Operation and Preparing labels. 4. Prepare the document in newspaper column layout. MS – EXCEL
1. Worksheet Using Formulas. 2. Working Manipulation for electricity bill preparation. 3. Drawing graphs to illustrate class performance 4. An excel worksheet contains monthly sales details of five companies. MS ACCESS
1. Simple commands perform sorting on name, place and pin code of students database and address printing using label format. 2. Pay rolls processing and prepare report 3. Inventory control. 4. Screen designing for data entry. MS POWER POINT
1. Prepare a PowerPoint presentation with at least three slides for department Inaugural function. 2. Draw an organization chart with minimum three hierarchical levels. 3. Design an advertisement campaign with minimum three slides. 4. Insert an excel chart into a power point slide.
ALLIED COURSE VI – BUSINESS LAW
Objectives: 1. The objective of this course is to provide the students with practical legal knowledge of general business law issues. 2. It aims at providing a rich fund of contemporary knowledge , time tested principles, basic concepts, emerging ideas, evolving theories latest technique , ever changing procedures & practices in the field of Law 3. This course is designed to provide the student with knowledge of the legal environment in which a consumer and businesses operates, and to provide the student with knowledge of Legal principles. 4. To develop in the student an understanding of the free enterprise system and the legal safeguards of the same. 5. To develop in the student habits of analytical thinking and logical reasoning as a technique for decision-making UNIT - I LAW OF CONTRACT: Contracts - Essentials of Contract - Agreements - Void - voidable and illegal contracts – Express and implied Contracts - Executed and Executory Contracts - Absolute and contingent contracts -Offer - Legal rules as to offer as to offer and lapse of offer - Acceptance - and rules as to acceptance - to create legal relation - Capacity of parties to create contract - Consideration - Legal rules as to Consideration - Stranger to a Contract and exceptions - Contract without consideration - Consent - Coercion - undue influence – misrepresentation - fraud - mistake of law and mistake of fact.
UNIT II
Legality of Object - Unlawful and illegal agreements - Effects of illegality – Wagering Agreements - Agreement opposed to public policy - Agreements in Restraint of trade - Exceptions – void agreements - Restitution - Quasi-contracts - Discharge of contract - Breach of contract - Remedies for breach of Contract.
UNIT - III LAW OF SALE OF GOODS
Formation of contract of sale - Sale and agreement to sell – Hire purchase agreement - Sale and bailment - Capacity to buy and sell - Subject matter of contract of sale – Effect of destruction of goods - Documents of title to goods - conditions and warranties - Rules of Caveat - Emptor - Exceptions - Transfer of property - Goods sent on approval - FOB, CIF, FOR and Ex-ship contracts of sale - Sale by non - owners - right of lien - termination of lien - right of resale - right of stoppage in transit - Unpaid Vendor's rights.
UNIT - IV
Creation of agency - Classification of agents - relations of principal and agent - delegation of authority - relation of principal with third parties - personal liability of agent - Termination of agency.
UNIT V
Negotiable Instruments Act 1881-Negotiable Instruments-Characteristics-cheque- Essentials requirements-Endorsements-kinds-crossing-types-Demand draft-Bills of Exchange.
REFERENCE BOOKS
1. N.D. Kapoor - Elements of Mercantile Law 2. Shukla M.C. - A Manual of Mercantile Law 3. Venkatesan - Hand Book of Mercantile Law 4. Pandia R. H. - Mercantile La 5. K.P.Kandasami - Banking Law & Practice Outcomes:-
1. On completion of this course, learners will be able to: appreciate their relevance of 2. Business law to individuals and businesses and the role of law in an economic, political and social context. 3. Identify the fundamental legal principles behind contractual agreements. 4. Examine how businesses can be held liable in tort for the actions of their employees 5. Understand the legal and fiscal structure of different forms of business organizations and their responsibilities as an employer. 6. Acquire problem solving techniques and to be able to present coherent, concise legal argument.
NON-MAJOR ELECTIVE-II- AVIATION LOGISTICS AND CARGO
To understand of the current competitive landscape of the air cargo industry. To Participants will gain valuable insights into the industry‘s best practices and develop skills to strategically manage air cargo related challenges. To understand the study of business models from other industries adapted for air cargo management. To enable the students to acquire the knowledge of Logistics and Cargo
UNIT: 1
Concept of Logistics-Introduction – Components, Advantage & Growth-Logistics in Global Organisation
Marketing and Logistics Channel – Inventory Management- Purpose, Type, Objective and Cost- Model of Inventory Management
UNIT: 2
Transport System Model and Warehousing-Deregulation and Government Rule – Transport Security
Product Packaging and Pricing – Role of Warehouse –Alternative Warehousing-Trend in Material Handling – Inbound Logistics and Purchasing
UNIT: 3
Global Environment & Strategy-Global Supply Chain – International Documentation- Improving Logistics Performance
UNIT: 4
Air Cargo Concept-Introduction – Operations and Industry Regulations –Service Function, Organisation. Types of cargo-Handling of Perishable, Valuable Cargo and Special-Cargo.-Air cargo Tariff, Rates & Charges – Airway Bill, Function, Purpose and Validation
UNIT: 5
Handling Facility-Airport Cargo Activity & Cargo Zone -Aircraft Handling with Cargo- Cargo Terminals and Facilities-Emerging trend in Cargo & Cargo Carriers. References:
1. Kent Gourdin, ―Global Logistics Management‖, Wiley Blackwell
2. Lambert, ― Strategic Logistic Management‖, Academic Int Publisher
3. Alan Rushton & John Oxley, ― Hand Book of Logistic and Distribution‖, Kogan Page
4. John F Magee & William C Copalino, ― Modern Logistics Management‖, John Wiley & Sons
5. Paul R. Murphy, Jr and Donald F. Wood, ― Contemporary Logistics‖, Prentice Hall, 9th edition,2008
6. Edward J Bardi / John J Coyle / Robert A Novack, ― Management of Transportation‖,
Thomson – South- Western, 2006.
Course Outcomes:-
to understand the airline operations, type of aircrafts and their limitations explain the basics of air cargo industry analyze and accept cargo, prepare the air cargo for loading onto the aircraft, complete the documentation with respect to the cargo acceptance
NON-MAJOR ELECTIVE-II- AVIATION LAW
Demonstrate knowledge of American and International aviation law and regulations. Describe the role of the federal, state, and local governments under the U.S. Constitution in formation and enforcement of aviation rules and regulations Evaluate how tort, liability, & negligence law affect aviation manufacturing and operations. Explain the differences and significance of business contracts in personal liability and taxation.
UNIT – I
Civil Aviation Regulations Authority-DGCA-Introduction to Directorate General of Civil Aviation-
DGCA functions-DGCA Organization-DGCA as Regulatory Authority
UNIT – II
Aircraft Rules-Aircraft Act 1934-The Aircraft Rules 1937
UNIT – III
National Legislation-The Air corporations Act, 1953 (27 of 1953)-The Air Corporations (Transfer of Undertakings and Repeal) Ordinance, 1994(4 of 1994)-The Air Corporations (Transfer of Undertakings and Repeal) Act, 1994 (13 of 1994)-The International Airports Authority of India act, 1971 (43 of 1971)-The National Airports Authority of India, 1985 (64 of 1985)-The Airports Authority of India Act 1994 (55 of 1994)-The Carriage by Air Act, 1972 (69 of 1972)
UNIT – IV
Civil Aviation Requirements (CAR) Section 1-General-Section 2-Airworthiness-Section 3- Air Transport
UNIT- V
International Conventions-The Chicago conventions, 1944-The International Air Services Transit Agreement, 1944-The International Air Transport Agreement, 1944-The Warsaw Conventions, 1920 he Geneva Convention, 1948-The Rome Convention, 1952-The Tokyo Convention, 1963
References:
1.Aviation Law: Cases, Laws and Related Sources : Second Edition
4 (1 rating by Goodreads)Hardback By (author) John Gillick , By (author) Mr. Paul B. Larsen , By (author) Joseph Sweeney
2.General Aviation Law
3 (1 rating by Goodreads)PaperbackBy (author) Jerry A. Eichenberger
3.Aircraft Manual, C.A.R. Sec. II
Course outcomes:-
1.Define legal terms, describe and distinguish between methods of legal systems.
2. Identify and explain various characteristics of legal structure and legal relationships, and the purpose and processes of key legal organisations underpinning the Aviation industry.
3. Describe key areas of regulation affecting aviation.
4. Demonstrate an understanding of the characteristics, requirements and legal responsibilities of Aviation organisations and their personnel.
NON MAJOR ELECTIVE-II- INTRODUCTION AIR TRAVEL AND TOURISM
Goals:
To enable the students to learn the basics of Air travel and Tourism Aspects. The course also highlights the role of tourism as an economic intervention and its significance in economy; Course discusses the global nature of tourism and government support to it. It is also important to appreciate the socioeconomic, ecological impacts of tourism.
UNIT -I
Commercial Aviation-Air Taxi Operations-Private Operation- Airport Handling-IATA Geography.
UNIT -II
Domestic- International Departure Formalities-Security Check- In. Hand Baggage Screening
Personal Frisking- Boarding the Plane, Ground Announcements
UNIT -III
Travel Documents- Passport – Visa-TIM- Currency Regulations-IATA Rate of Exchange-
Banker ‗s Buying Rate- Banker‗s selling rate-Currency Conversion-Departure Control System-ATC
UNIT - IV
Travel Agent Management- Travel Partners-IATA Approved Travel Agency Appointment and Control
Bank guarantee- - Customer Service-Service Provider-Training and Development of Travel agent
UNIT – V
Tourism Management-Domestic and International Tourism-Discover India-Government Regulations on Tourism Management-Exploring new Destinations-Foreign Currency Earner
Reference Book:
1. IATA Manual on Diploma in Travel & Tourism Management
2. ICAO Manuals
Course outcomes:-
Appraise the positive and negative impacts of tourism destination development Analyse a range of tourist needs and motivations to travel Discuss the development of Tourism industry Describe the role played by Government
SEMESTER V
CORE COURSE IX – COST AND MANAGEMENT ACCOUNTING
Objectives:
1. To be able to interpret cost accounting statements 2. To be able to analyze and evaluate information for cost ascertainment, planning, control and decision making, and 3. To be able to solve simple cases. 4. Analyze cost-volume-profit techniques to determine optimal managerial decisions. 5. Prepare a master budget and demonstrate an understanding of the relationship between the components UNIT I (Theory questions only)
Meaning-definition-scope-objectives-function-meritsand demerits of Cost and Management-Accounting-distinction between cost, management and financial accounting - Elements of cost-cost concepts and costs classification.
UNIT II (Problems and theory questions)
Preparation of cost sheet-stores control- ECQ-maximum, minimum, reordering levels-pricing of materials issues-FIFO,LIFO,AVERAGE COST,STANDARD PRICE- methods -labour cost-remuneration and incentives.
UNIT III (Problems Only)
Financial statement Analysis - preparation of comparative and common size statements -analysis and interpretation. Ratio analysis - classification of ratios-liquidity, profitability, solvency – inter firm comparison.
UNIT IV (Problems only)
Fund flow analysis-cash flow analysis (problems only)
UNIT V (Problems and theory questions)
Standard costing-variance analysis-material and labour variances Marginal Costing- cost volume profit analysis. Budgeting and preparation of various budgets.
(Theory carries 20 marks and problems carry 80 marks)
REFERENCE BOOKS:
1. Jain and Narang - Costing 2. Nigam and Sharma - Cost accounting 3. RK Sharna & K. Gupta - Management Accounting 4. S.N.Maheswari - Management Accounting
Course Outcomes:
1. critically analyze and provide recommendations to improve the operations of organisations through the application of management accounting techniques 2. Demonstrate mastery of costing systems, cost management systems, budgeting systems and performance measurement systems 3. Demonstrate the need for a balance between financial and non-financial information in decision making, control and performance evaluation applications of management accounting 4. Evaluate the costs and benefits of different conventional and contemporary costing systems 5. Learn independently and to demonstrate high level personal autonomy and accountability
CORE COURSE X – FIRE RESCUE SERVICE
Objectives:
To provide an in depth knowledge about the science of fire
To understand the causes and effects of fire
To know the various fire prevention systems and protective equipments
To understand the science of explosion and its prevention techniques
To understand the various fire prevention techniques to the followed in a building
UNIT-I Fundamental of fire
Fire properties of solid, liquid and gases-Definition- Sources of ignition-Fire triangle- Principles of fire extinguishing-active and passive fire protection systems-flash point-fire point, ignition temperature, combustion, calorific value, fire load, etc., fire spread-toxicity of products of combustion – theory of combustion and explosion, shock waves – Auto- ignition – Boiling liquid expanding vapour explosion.
UNIT-II Fire prevention and protection
Various classes of fires-A,B,C,D,E-Types of fire extinguishers-water Co2 , foam ,DCP,Co2-Fire stoppers-hydrant pipes- hoses-Monitors-fire watchers-layout of stand pipes – Fire station-Fire Alarms and sirens –foam generators.
UNIT-III Extinguishment theory
Sprinkler- hydrants- stand pipes –special fire suppression systems like deluge and emulsifier, selection criteria of the above installations, reliability, maintenance, evaluation and standards – alarm and detection system. Other suppression systems- Co2 System, foam system, dry Chemical powder (DCP) system, halon system- need for Halon replacement – smoke venting.
UNIT-IV Building Fire Safety
Objectives of fire safe building design, Fire load, Fire resistant, material and fire testing – Structural fire protection- structural integrity- concept of egress design-exists- width calculations-fire certificates-fire safety requirements for high rise building-snookers-first and for various scenario
UNIT-V Emergency Exercise Fire Drill
Aim- fire & notice – Concept of emergency Exercise- method of conducting exercise- Agency involved- Scenario Planning- Preparedness- Critiques Team- Preplanning-Execution- Evaluation- Review of Emergency Exercise- Case study of major disaster case studies- Fix borough, Mexico disaster, Pasedena Texas, Piper Alpha, Peterborough and Bombay Victoria dock ship explosions.
References book
―Hand Book of Fire Technology‖ by R.S Gupta. Orient Longman, Bombay ―Accident Prevention Manuals for Industrial Operation‖. N.S.C, Chicago. ―National building Code of India‖. ―Fire prevention and fire-fighting Techniques‖, by loss prevention Association Of India.
Course Outcomes:
To understand the basic concept about Fire Engineering science. To understand the best fire Prevention and protection Techniques To understand the operation various industrial firefighting Equipments To equip the student for understanding the significances of fire engineering in respect of industrial needs.
CORE COURSE XI – AIR NAVIGATION SERVICE
Objectives:
1. Understand the Air Navigation Services regulatory and institutional framework 2. Apply a business-oriented approach that uses strategic planning tailored for ANSPs 3. Master the financial side of running ATM operations including managing charges and funding ATM infrastructure 4. Be prepared for emerging issues such as corporate social responsibility, environmental issues, business continuity, cyber security, codes of conduct, conflict of interest, and social media 5. Support ICAO‘s objectives, in particular, the Global Air Navigation Plan 6. Align with CANSO and IATA‘s objectives for transitioning to the future UNIT- 1: Basic Concept
Objectives of ATS – Parts of ATC Service – Scope and Provision of ATC‗s – VFR & IFR Operations – Classification of ATS Air Spaces – Various kinds of separation- Meteorological Support-providing ATS – Division of Responsibility of Control
UNIT – 2: Air Traffic Services
Area Control Service, Assignment of Raising levels minimum Flight Altitude-ATS routes & + Significant Points –RNAV and RNP – Vertical, Lateral and Longitudinal Separations based on Time / Distance-ATC clearance – Flight plans- Position report
UNIT - 3: Flight Information Alerting Services, Coordination, Emergency Procedure and Rule of the Air
Radar Service, Basic Radar Terminology, Identification Procedures using Primary/ Secondary radar- Performance Checks –Use of Radar in Area and Approach Control Service – Issuance Control and Coordination between Radar/ Non Radar Control – Emergencies – Flight Information and Advisory Service – Alerting Service – Coordination and Emergency Procedure – Rules of the Air
UNIT – 4: Aerodrome Data, Physical Characteristics and Obstacles Restriction
Aerodrome Data: Basic Terminology – Aerodrome Reference Code-Aerodrome Reference Point – Aerodrome Reference Temperature Instrument Runway, Physical Characteristic; Length of Primary/ Secondary Runway Width of the Runways – Minimum Distance between Parallel Runways etc- Obstacles
NIT – 5: Visual and for Navigation, Visual Aids for Denoting Obstacles Emergency and other Services:
Visual aids for Navigation; Wind Direction Indicator – Landing Direction Indicator-
Location and Characteristics of Signal Area – Marking General Requirements – Various Markings – Lights, General Requirements-Aerodrome Beacon, Identification Beacon- Simple Approach Lighting System and Various Lighting Systems – VASI & PAPI-Visual Aids for Denoting Obstacles; Object to be Marked and Lighter – Emergency and Other Services.
Reference Book:
1. Air Traffic Control:–Airport Systems-Planning, Design and management By Richard de Neufville/ Amedeo Odoni 2. Fundamentals of Air Transpot Management BY P.S. Senguttuvan 3. Investigating human Error – Barry Strauch - Ashgate Publishing Limited. 4. Staffing the ATM System – Hinnerk Eibfeldt, Mike C. Heil and Dana Broach – Ashgate Publishing Limited 5. Innovation and Consolidation in Aviation – Graham Edkins and Peter Pfister – Ashgate Publishing Ltd Course Outcomes:
1. Understand the Air Navigation Services regulatory and institutional framework 2. Apply a business-oriented approach that uses strategic planning tailored for ANSPs 3. Master the financial side of running ATM operations including managing charges and funding ATM infrastructure 4. Be prepared for emerging issues such as corporate social responsibility, environmental issues, business continuity, cyber security, codes of conduct, conflict of interest, and social media 5. Support ICAO‘s objectives, in particular, the Global Air Navigation Plan 6. Align with CANSO and IATA‘s objectives for transitioning to the future
CORE COURSE XII - AIRCRAFT MAINTENANCE & CREW MANAGEMENT
Objectives: On successful completion of this course, the students should have understood
1. Evolution and Impact of Crew Resource Management 2. Need of CRM and training benchmarks. 3. Scope for improvement in CRM UNIT I
Maintenance: Role of the Engineer & Mechanic – Two Types of Maintenance- Reliability Redesign – Failure Rate Patterns – Establishing a Maintenance Program. Development of Maintenance Programs: Introduction – Maintenance steering Group (MSG) approach – Process & Tasks – Oriented Maintenance– Maintenance Program Documents – Maintenance Intervals defined
UNIT II
Production Planning and Control: Introduction – Forecasting – Production Planning & Control – Feedback for Planning – Organization of PP & C. Technical Publications: Introduction –Functions of Technical Publications – Airline Libraries – Control of Publications – Document Distribution. Technical Training: Computer Support:– Airline uses of Computers – Computer Program Modules – Selecting a computer System
UNIT III
CRM: Evolution and Basics - Flight Control Crew Management - Maintenance Resource Management- Impact of CRM in Aviation Safety CRM Training Evolution and CRM Desired Skills - Performance Standards for Instructors in CRM - CRM Standards and Training - CRIMs (CRM Instructors) and CRIMEs (CRM Instructor Examiners)
UNIT –IV
Data on Incidents / Accidents: Human Performance Analysis -Evaluation of Flight Crew CRM Skills - Communication: A Relevant factor in Aviation Safety - Line Operations-Safety Audit (LOSA) and CRM: Relationship
UNIT V
Individual Performance: Relevant Factors - Automation and Upgradation of Skills - CRM: Training Methods and Standardization - Competency Profile for Instructors of CRM - Maintenance Crew Skill Requirements – Morning Meeting. Hanger Maintenance (On – Aircraft) – Introduction – Organization of Hanger Maintenance.
REFERENCE BOOKS
1. Aviation Maintenance Management – Harry A. Kinnison – McGraw Hill Reference Books: 2. Risk Management and Error Reduction in Aviation Maintenance – Manoj S. Patankar and James C. Taylor – Ashgate Publishing Ltd. 3. Managing Maintenance Error – James Reason and Alan Hobbs - Ashgate Publishing Ltd. Course Outcomes:
A good understanding of business analysis, crisis, human motivation, and management of the aircraft maintenance industry
1. A sound understanding for the national and international regulatory and commercial business environment and the ability to prepare a sound business case 2. Knowledge of aspects of accident and incident investigation, human factors, safety risk management 3. A proven ability to research and write a substantial analytical report.
MAJOR BASED ELECTIVE I - AIR TRANSPORTATION SAFETY AND SECURITY
Objectives :
1. Stay current with international security standards and best practices 2. Cultivate technical, operational and executive management skills 3. Learn about crisis management and risk assessment 4. To enable the Students to learn about the importance of Safety and Security in Air Transportation 5. To learn about the techniques and methodologies used in protecting passengers, crew, baggage, cargo, mail, ground personnel, aircraft and property of Airports. UNIT-1: Importance of Air Transportation Safety and Security-Airport- Airlines
Protecting Public Transportation-Screening- Personnel‗s and Baggage‗s – Metal Detectors-X ray Inspections, Passive and Active Millimeters-Trace- Detection Techniques- The way on Drug and Explosives.
UNIT-2: Terrorism
` Terrorism – Introduction- Causes of Terrorism-Rival claim of pales tine- Palestine Liberation Organization-Nuclear Terrorism-Aircraft as Missiles-9/11 Terrorist Act and its Consequences-Biological &Chemical Warfare-Steps to Combat Terrorism
UNIT-3: Anti Hijacking
Hijacking – Security measures- Airport Security Programmed a Steps taken to Contend with Hijacking- Cockpit doors- Sky Marshal Program me-Public Law about Hijacking-Air Transportation Security Act of 2001-Crimes against Humanity-The Tokyo Convention and Summit
UNIT-4: Legislations and Regulations
ICAO/ECAC-Transportation security administration – International aviation safety assessment program-Legislation after 9 Sep 2001
UNIT-5: Technological Improvements on Aviation Safety and Security Technological Improvements on Aviation Safety and Security--Introduction- Microwave Holographic Imaging--Body or Fire Security Scanner--New Generation of video Security Systems--Biosimmer – Biometric Systems
Text Book:
1. Aviation and Airport Security – Kathleen M. Sweet –Pearson Education Inc.
Reference Books:
1. Aviation in Crisis – Ruwantissa I.R. Abeyratne – Ashgate Publishing Ltd. 2. Aviation Safety Programs – Richard H. Wood – Jeppesen Sanderson Inc Outcomes:-
1. Have a broad understanding of commercial aviation safety 2. Have an understanding of the history behind the regulatory environment 3. Assess safety related cases 4. Understand the impact of security on airports and airlines 5. Have a foundation aviation systems, data recording and reporting
MAJOR BASED ELECTIVE I - INSURANCE MANAGEMENT
Objectives:
1. To make the students to understand the principles and practices of Insurance Management 2. To know the working of insurance and the role it plays in the Indian economy and explain the prospects of insurance as a career 3. Company insurance and describe its purpose and principle. 4. Determine your insurance needs. 5. The objective of the course is to acquaint the student with the basic knowledge of the principles of risk and insurance and the methods of risk management found in strategic planning. It is an attempt to give some basic principles of insurance buying, with an emphasis on how to develop a strong insurance and financial estate planning program UNIT I
Introduction – Historical background – Basic concepts and terminology – Types of insurance– Functions and scope of the various types of insurance – Major principles of insurance.
UNIT II
Insurance Market structures – Types of insurance companies – Proprietary and mutual companies – Friendly societies – Lloyd‘s – Composite companies – Specialists companies the GIC and LIC in India.
UNIT III
Role of the IRDA – Tax benefits pertaining to Insurance
Unit – IV
Meaning and features of life insurance contract – classification of policies – Annuities selection of risk – measurement of risk – calculation of premium – investment of funds policy conditions – comparison between Life Insurance and general insurance. Unit – V: Fire Insurance
Meaning and features of fire insurance – classification of policies – policy conditions – payment of claim – Reinsurance – Double insurance
BOOKS RECOMMENDED
1. Julia Hoyoakel& Bill Weiper, Insurance, All India Publishers and distributors, 2002
2. AnandGanguly, Insurance Management, PustakMahal Publishers, 2004
3. George K Rejda, Principles of Risk Management and Insuracne, Pearson education Ltd, 2006.
4. ICFAI Publications, Insurance Law and Regulation
5. ICFAI Publications, Group and Health Insurance
6. ICFAI Publications, Insurance Industry Emerging
Course Outcomes:
1. Demonstrate knowledge of insurance contracts and provisions, and the features of property-liability insurance, life and health insurance, and employee benefit plans. 2. Demonstrate knowledge of the operation and management of insurance entities, and the economic implications of organizational design and structure. 3. Develop skills to facilitate insurance product cost and pricing, marketing, and distribution. 4. Develop practical skills through professional development seminars, internships, and/or a practicums in insurance and risk management. 5. Examine the role of public policy including social insurance in personal financial planning and risk management.
MAJOR BASED ELECTIVE I – AVIATION LAW
Objectives:
1. To examine the role of international law in the regulation of outer space activities 2. The course covers the following topics: current and potential future uses of outer space; the law-making process relating to space activities 3. This course offers an in-depth analysis of legal concepts related to the aviation industry, including aircraft operations, airports, fixed based operators (FBOs), contracts, insurance and liability, regulatory statutes, and case law. 4. The historical development of aviation law is included. 5. Demonstrate basic knowledge of contemporary issues within the aviation and aerospace industries UNIT I HISTORY AND DEVELOPMENT OF AIR LAW IN INDIA
Introduction - Paris Convention on Air Navigation 1919 - First Indian Air Board - Birth of Indian Air Companies - Indian Aircraf Act 1934 - Aircraft Rules 1937 - Civil Aviation pre and post Second world war - Nationalisation of Air Services - International Airports Authority in India - History of Aviation - Survey of Current Air law in India.
UNIT II INTERNATIONAL AIR TRANSPORTATION
Air regime prior to the Chicago convention - Chicago conference - Convention on the international Civil Aviation - Rules for Air Navigation - Liberalisation of International Air transportation - Bermuda Agreement - Multilateralism for Liberalisation - Application of GATT Principles to International Air Transportation - Environmental Protection Measures - India and Bilateral Services Agreement.
UNIT III AVIATION LIABILITY
Liability of the Carrier under the Indian Carriage by Air Act 1972 - Warsaw Convention 1929 - International Carriage - Hague Protocol 1955 - Montreal Interim Agreement 1966 - Guatemala City Protocol 1971-Montreal Protocol 1975 - Consumer Protection Act and Air carriage Claims.
UNIT IV AIRLINES OWNERSHIP
Introduction - Privatisation - Policy issues - Current Situation - Changing Trends of Liberalization and Ownership in Air Services - AirSPace Management in India. UNIT V AVIATION IN INDIA
Past - present - Future Overview - Airlaw and Aviation Policy in India - Air Routes and Aerodromes in India - Aviation Security - Development of Civil Aviation and Airlaw and Policy in India - Development in Aviation in India and Future Outlook for National Airlines
TEXT BOOK
1. S. Bhatt, V.S. Mani & V. Balakista Reddy, "Air Law and Policy in India ―learn the concepts and rules of international air law.
Learning Outcomes:-
1. Explain the relevance of the rules and procedures of international air law for their own role and functions in their organization 2. Apply their knowledge and understanding to assist their national administration in improving implementation 3. Demonstrate advanced knowledge of the key international treaties relating to outer space and their legal status in international law. 4. Analyze the key rules and policy issues relating to the space objects, commercial use of outer space and the use of outer space for military purposes.
CORE COURSE XIII -ENTREPRENEURSHIP AND PROJECT MANAGEMENT
Objectives:
1. On successful completion of this course, the students should have understood EDP, Project management Institutional support to entrepreneurial development 2. en able to apply problem solving approaches to work challenges and make decisions using sound engineering methodologies 3. Be able to apply a systematic design approach to engineering projects and have strong design and research skills in the chosen discipline specialization. 4. Communicate effectively across all modes: listen, speak, write and draw 5. Apply the principles of lifelong learning to any new challenge 6. Balance the technical, economic, social and ethical demands of a problem in sustainable and culturally sensitive ways. UNIT I
Meaning of Entrepreneurship - characteristics, functions and types of entrepreneurship - Intrapreneur - Role of entrepreneurship in economic development.
UNIT II
Factors affecting entrepreneur growth - economic – non-economic. Entrepreneurship development programmes - need - objectives – course contents - phases - evaluation. Institutional support to entrepreneurs.
UNIT III
Project Management: Meaning of project - concepts - categories - project life cycle phases - characteristics of a project – project manager - role and responsibilities of project manager.
UNIT IV
Project identification - selection - project formulation – contents of a project report - planning commission guidelines for formulating a project - specimen of a project report.
UNIT V
Source of finance for a project - Institutional finance supporting projects project evaluation - objectives - types - methods.
TEXT BOOK
1. Entrepreneurial Development: S.S.Khanka 2. Entrepreneurial Development: C.B.Gupta & N.P. Srinivasan 3. Project Management : S.Choudhury 4. Project Management : Denis Lock
Course Outcomes:
1. Critically evaluate and utilise relevant theories and concepts underpinning resolution of innovation management problems; 2. Demonstrate capacity for dealing with complex real world innovation problems, including through effective project management; 3. Evaluate a range of leadership skills critical for sustainable, responsible innovation problem solving and project implementation; 4. Demonstrate an advanced ability to create, implement and evaluate management consulting practices within a major work-based innovation project.
CORE COURSE XIV - AIRPORT INFRASTRUCTURE PLANNING
Objectives:
1. To enable Students to learn the International standards in Airport System Planning and Airport Planning and Design which should match the continuous innovation taking place in Aircraft Characteristics and Airline operations 2. Demonstrate a clear understanding of the process of airport capacity planning within the context of changing airline industry structure, national airport policy goals and planning constraints. 3. Identify the key components involved in approving airport development projects and be able to appraise the arguments for and against expansion. 4. Compare, analyze and assess different location options for new airports and understanding the interaction of key variables in the decision-making process.
UNIT – I
Introduction – Growth of Air Transport,-Airport Organization and Associations, Classification of Airports Airfield Components,-Air Traffic Zones and Approach Areas. Context of Airport System Planning – Development of Airport Planning Process –Ultimate Consumers – Airline Decision – Other Airport Operations.
UNIT – II
AIRPORT CHARACTERISTICS RELATED TO AIRPORT DESIGN-Components Size, Turning Radius, Speed, Airport Characteristics.-CAPACITY AND DELAY: Factors Affecting Capacity,-Determination of Runway Capacity related to Delay,-Gate Capacity, and Taxiway Capacity.
UNIT – III
AIRPORT PLANNING AND SURVEYS:-Runway Length and Width, Sight Distances, Longitudinal And Transverse, Runway Intersections,-Taxiways, Clearances, Aprons, Numbering, Holding Apron.
UNIT – IV PLANNING AND DESIGN OF THE TERMINAL AREA:-operational Concepts, Space Relationships and Area Requirements,-Noise Control, Vehicular Traffic and Parking at Airports. Unit – V
AIR TRAFFIC CONTROL AND AIDS:-Runways and Taxiways markings,Day & Night Landing Aids,Airport Lighting and other Associated Aids.
Text Book:
1. Strategic Airport Planning –Robert E.Caves & Geoffrey D.Gosling-Elsevier Science Ltd 2. Airport Marketing –David Jarach –Ashgate Publishing Limited 3. Aviation Safety Programs A Management Hand Book-Richard H.Wood – Jeppesen Sanderson Inc. 4. Strategic Management –Gregory G.Dess and Alex Miller –McGraw Hill 5. Strategic Management: An Integrative Perspective-A.C.Hax and NS-Majifu, Prentice Hall. 6. Marketing Management –Philip Kotler – Pearson Education/PHI 7. Marketing Management – RAJAN SAXENA –Tata McGraw Hill 8. International Marketing – Philip R.Cateora-Irwin McGraw Hill, 9th Edition.
Course Outcomes:-
1. Demonstrate broad and coherent knowledge of Aviation Human Factors, Aviation Management and Aviation Technology to critically analyse and solve problems and implement solutions in global professional airline and aviation practice 2. Work autonomously and in teams within organisations with a focus on safety, quality, legality and profitability applying ethical standards with professional accountability 3. Demonstrate effective oral and written communication skills in a professional aviation context.
CORE COURSE XV AIRLINE MARKETING MANAGEMENT
Objectives:
1. To enable the students understand the principles of Marketing and the ways in which these principles can be applied in today's airline industry, the air transport market and its environment. 2. Understand the scope, principles, norms, accountabilities and bounds of contemporary industry practice in the specific discipline 3. Communicate in a variety of different ways to collaborate with other people,including accurate listening, reading and comprehension, based on dialogue when appropriate, taking into account the knowledge, expectations, requirements, interests, terminology and language of the intended audience 4. Display a personal sense of responsibility for your work
UNIT I INTRODUCTION Marketing conceptual frame work - marketing environment - customer oriented organization - marketing interface wit other functional areas marketing in a globalised environment Marketing Mix - Stages in the Application of Marketing Principles to Airline Management.
UNIT II MARKET OF AIR TRANSPORT SERVICES
Customer - Definition - Apparent and True Needs - Industrial Buying Behaviour - Customer in the Business Air Travel Market - Customer in Leisure Air Travel Market - Customer in the Air Freight Market - Market Segmentation in Air Passenger & Air Freight Market - Marketing Environment - Theoretical Basis of PESTE Analysis - Building Customer Satisfaction.
UNIT III PRODUCT ANALYSIS IN AIRLINE MARKETING
Product - definition - Product Life Cycle - Product Life Cycles in Aviation Industry - Managing Product Portfolio - Balancing Risk and Opportunity - Fleet & Schedules related Product Features - Customer Service Related Product Features - Pricing Decisions - Building Blocks in the Airline Pricing Policy Uniform and Differential Pricing - Distribution Channel Strategies - Travel Agency Distribution System Global Distribution System - promotion methods. Advertisement and personal selling, public relations.
UNIT IV MARKETING RESEARCH
Types, process - tools and techniques - application of marketing research - product launching, demand estimation, advertising, brand preferences, customer satisfaction, retail stores image, customer perception, distribution, customer relationship, competitor analysis and related aspects - preparation of marketing research report - sample case studies.
UNIT V INFORMATION TECHNOLOGY IMPACT ON MARKETING DECISIONS
Online marketing - web based marketing programmes - emerging now trends and challenges to marketers.
TEXT BOOK:
1. Stephen Shaw " Airline Marketing and Management " Ashgate Sixth Edition. REFERENCES:
1. Phlip Kortler: Marketing management (Millenium edidtion), prentice hall of India P (ltd), New Delhi 2001. 2. Micheal R.Czinkota & Masaaki Kotabe, Marketing management, Vikas Thomson learning 2000. 3. Douglas, J.Darymple marketing management John Wiley & Sons, 2000 4. NAG, marketing successfully A professional perceptive, macmilan 2001. 5. Boyd Walker, Marketing Management, McGraw Hill, 2002 6. Aakar Day, Kumar, Essential of Marketing Research 7. Keith Flether, Marketing Management and Information Technology Prentice Hall, 1998. Course Outcomes:
1. Understand the principles of marketing within the aviation industry 2. Be able to use market research methods for aviation organisations 3. Be able to develop a marketing plan for aviation organizations 4. Understand how air cargo differs from passenger markets 5. Describe the key characteristics of aircraft selection and network planning
MAJOR BASED ELECTIVE II: SERVICES MARKETING
Objectives:
1. To provide students with an appreciation of concepts, functions, and techniques of the craft of marketing services. 2. Identify critical issues in service design including the nature of service products & markets, building the service model, and creating customer value; 3. Identify critical issues in service delivery including identifying and managing customer service experiences, expectations, perceptions and outcomes; 4. Demonstrate ability in evaluating service designs; 5. To provide an in depth appreciation and understanding of the unique challenges inherent in managing and delivering quality services. UNIT – I
Services Marketing – meaning – nature of services – Types and importance – Relationship marketing – Mission, Strategy, elements of design, marketing plan market segmentation.
UNIT – II
Marketing mix decision:- unique features of developing, pricing, promoting and istributing services-Positioning and differentiations strategies, quality of service industries- Achievement and maintenance, customer support service.
UNIT – III
Marketing of hospitality:- Perspective of Tourism, Hotel and Travel Services – Airlines, Railway, Passenger and goods Transport – Leisure Service.
UNIT – IV
Marketing of Financial services - Concept – features of banking, Insurance, Lease, Mutual Fund, Factoring, Portfolio and financial intermediary services.
UNIT – V Marketing of Non – Profit organizations:- services offered by charities – Educational service – miscellaneous service – power and Telecommunication. Text Book:
1. Services marketing - S. M. Jha – Himalaya Publishing Company 1998, Mumbai. Reference Book:
1. Services Marketing – Indian experience – Ravishankar, South Asia publication 1998, Delhi 2. Services Marketing – Text & Reading – P.K. Sinha & S.C. Sahoo – Himalaya, Mumbai 3. Services Marketing – Loveck – Prentice Hall 4. Services Marketing – Gousalves –Prentice Hall 5. Services Marketing – Principles & Practice – Palmer, Prentice Hall 6. Services Marketing – Woodrufee – McMillan Course Outcomes:
1. Understand and explain the nature and scope of services marketing and present about this in a professional and engaging manner; 2. Use critical analysis to perceive service shortcomings with reference to ingredients to create service excellence; 3. Provide a theoretical and practical basis for assessing service performance using company examples and report on this in a professional, logical and coherent way; 4. Identify and discuss characteristics and challenges of managing service firms in the modern world including cultural implications; 5. Discuss key linkages between marketing and other business functions in the context of designing and operating an effective service system. 6. Work effectively and efficiently in a team addressing services marketing topics.
MAJOR BASED ELECTIVE II - TRAVEL AGENCY OPERATIONS
Objectives: On successful completion of this course, the students should have understood
1. The nature and types of business organizations-Principles & functions of Management 2. Process of decision making 3. Advanced level of theoretical and applied knowledge in subjects concerning with the business of Travel Agency and tour operator. 4. Define and explain the relationship between travel agencies and tour operators. UNIT I
Travel agent -Formation- Role and Responsibilities - Travel Agents Body in India – TAAI - Travel Agent and the Airline- Commercial Aviation-Air Taxi Operations-Private Operation-Airport Handling Functions of IATA-ICAO - Aims and Objectives. IATA Geography and Global indicators
UNIT II
Tour Operators Role and Responsibilities - Planning Tours and Preparation of Tour Brochures - Operating Conditions for Tour packages and Legal position in case of non compliance and other reasons - Pricing of Tour packages
UNIT III
Airline Operational Management- Domestic- International Departure Formalities,- Security Check- In. Hand Baggage Screening -Personal Frisking- Boarding the Plane, Ground Announcements- Handling of Delayed Flight
UNIT IV
Tourism Management-Domestic and International Tourism-Discover India- Government Regulations on Tourism Management- Exploring new Destinations-Foreign Currency Earner-Disruptive Flights-Ramp Handling & Ramp Safety- Procedure
UNIT V
Aviation Industries terminologies – OAG - Pooling of baggage and Allowances - Weight and piece concept - Legal liability for Passengers and Baggage - Checked and Unchecked International travel documentation - Passports – Visas- Health documentation- Airline Tickets Airlines Terminal Managemen
REFERENCE BOOK
1. Aviation Maintenance Management – Harry A. Kinnison McGraw Hill Reference Books: 2. Risk Management and Error Reduction in Aviation Maintenance – Manoj S. Patankar and James C. Taylor – Ashgate Publishing Ltd. 3. Managing Maintenance Error – James Reason and Alan Hobbs – Ashgate Publishing Ltd. Course Outcomes:
1. Categories of tour operators 2. Preparation of holiday packages and Brochure 3. To know types of holiday packages 4. Managing time and tasks and clarifying personal values 5. Collaborative study practice and independent learning,
MAJOR BASED ELECTIVE II –
CUSTOMER RELATIONSHIP MANAGEMENT
Objectives:
1. On successful completion of the course the students should have: 2. Understood Relationship Marketing Learnt Sales Force Automation Learnt Database Marketing 3. To understand your role in achieving good customer relationship management with a customer and/or stakeholders 4. To understand the key skills needed to carry out successful customer relationship management, in order to build more productive & mutually rewarding relationships with customers and/or stakeholders 5. To be able to identify and respond to customers & stakeholders needs, expectations & issues that both meet their needs and protects the interests of your organisation 6. To understand the skills to communicate with and influence customers & stakeholders
UNIT – I
Overview of Relationship marketing – Basis of building relationship – Types of relationship marketing – customer life cycle
UNIT – II
CRM – Overview and evolution of the concept – CRM and Relationship marketing – CRM strategy – importance of customer divisibility in CRM
UNIT – III
Sales Force Automation – contact management – concept – Enterprise Marketing Management – core beliefs – CRM in India
UNIT – IV
Value Chain – concept – Integration Business Management – Benchmarks and Metrics – culture change – alignment with customer eco system – Vendor selection
UNIT – V
Database Marketing – Prospect database – Data warehouse and Data Mining – analysis of customer relationship technologies – Best practices in marketing Technology – Indian scenario.
REFERENCE BOOKS:
1. S. Shajahan – Relationship Marketing – Mc Graw Hill, 1997 Paul Green Berg – CRM – Tata Mc Graw Hill, 2002 Philip Kotler, Marketing Management, Prentice Hall, 2005 2. Barry Berman and Joel R Evans – Retail Management – A Strategic Approach- Prentice Hall of India, Tenth Edition, 2006 Course Outcomes:
1. To create insight and new learning in the area of customer relationship management. 2. To equip students with both a conceptual understanding and the knowledge pertaining to practical application of critical skills necessary for building and managing partnering relationships with customers and suppliers. 3. To discuss the conceptual foundations of relationship marketing and its implications for further knowledge development in the field of business.
MAJOR BASED ELECTIVE – III –
LOGISTICS & AIR CARGO MANAGEMENT INCULDING COURIER SERVICE
Objectives:
Identify, interpret and analyze stakeholder needs, establish priorities and the goals, constraints and uncertainties of the system (social, cultural, legislative, environmental, business etc.), using systems thinking, while recognizing ethical implications of professional practice.
1. Demonstrating information skills and research methods. 2. Manage own time and processes effectively by prioritizing competing demands to achieve personal and team goals, with regular review of personal performance as a primary means of managing continuing professional development. UNIT: 1 Concept of Logistics
Introduction – Components, Advantage & Growth-Logistics in Global Organization Marketing and Logistics Channel – Environmental and Marketing Issue-Inventory Management- Purpose, Type, Objective and Cost- Model of Inventory Management – MRP, DRP & JIT
UNIT: 2 Transport System Model and Warehousing
Deregulation and Government Rule – Transport Security-Product Packaging and Pricing – Role of Warehouse –Alternative Warehousing-Trend in Material Handling – Inbound Logistics and Purchasing
UNIT: 3 Global Environment & Strategy
Global Supply Chain – International Documentation- Strategy Formulation & Implementation-Quality Concept & TQM – Improving Logistics Performance
UNIT: 4 Air Cargo Concept
Introduction – Operations and Industry Regulations – Service Function, Organisation and Liability – SLI, Types of cargo-Handling of Perishable, Valuable Cargo and Special Cargo.-Air cargo Tariff, Rates & Charges – Valuation charges and Disbursement-Airway Bill, Function, Purpose and Validation UNIT: 5 Handling Facility
Airport Cargo Activity & Cargo Zone .-Aircraft Handling with Cargo.-Cargo Terminals and Facilities .-Emerging trend in Cargo & Cargo Carriers.
References BOOKS
1. Kent Gourdin, ―Global Logistics Management‖, Wiley Blackwell 2. Lambert, ― Strategic Logistic Management‖, Academic Int Publisher 3. Alan Rushton & John Oxley, ― Hand Book of Logistic and Distribution‖, Kogan Page 4. John F Magee & William C Copalino, ― Modern Logistics Management‖, John Wiley & Sons 5. Paul R. Murphy, Jr and Donald F. Wood, ― Contemporary Logistics‖, Prentice Hall, th 9 edition,2008Edward J Bardi / John J Coyle / Robert A Novack, ― Management of
Transportation‖, Thomson – South- Western, 2006.
Course Outcomes:
1. Analyse the strategies of key industry stakeholders and discuss how value is delivered and captured in international air logistics chains; 2. Relate relevant regulatory frameworks and the roles of governmental air cargo security regulations to a range of industry actor perspectives; 3. Apply ground handling principles of air cargo; 4. Critically analyze the technical characteristics of aircraft as they relate to air cargo planning and operations and air cargo revenue management; 5. Match appropriate route structures and aircraft types to different combinations of passenger / freight airlines and all-cargo airlines;
MAJOR BASED ELECTIVE III - PRINCIPLES OF TRAVEL & TOURISM OPERATIONS AND AVIATION MANAGEMENT SAFETY
Objectives: On successful completion of this course, the students should have understood
1. Perception of Tourism Worldwide 2. Hospitality and Tourism Industry 3. It will acquaint the students with the various aspects in the tourism sector. 4. It will give an understanding of the different organizations in the Tourism Industry UNIT I
Travels and tourism - Principles – Scope and Operations - Perception of Travel worldwide - Perception of Tourism worldwide - India a tourist destination - Indian States, Capitals , Public holidays , Banks - Important Festivals and Tourist attractions - State Tourist Organizations - Important Travel Agents & Tour Operators
UNIT II
World Tourism - Important Countries/ Capitals / Currencies / Exchange - World Tourism Attractions - Indian Tourism – Types – Transportation Commercial Aviation-Air Taxi Operations-- Private Operation- Airport Handling Functions of IATA-ICAO - Aims and Objectives. -IATA Geography and Global indicators Travel Agent Management-Travel Partners -
UNIT III
Hotels and Star Ratings, Resorts , Boarding and Lodging houses - Rating Systems and Classifications - Hotel Products , Facilities, Services, Room types, Bedding Types, Meal Plans - Cancellations ,Currency Fluctuations and Commission Policies IATA Approved Travel Agency- Appointment and Control -Bank guarant.
UNIT IV
A National security asset: importance of Air transportation – Airways – Development of the- IATA Billing and Settlement Plan-Credit Period - Customer Service-Service Provider- Training and Development of Travel agent-GDS.Aviation industry – Deregulation – Consequences of 9/11 to the industry – Emergency Funding – Protecting Public Air transportation. Hijacking – Security Measures – International Prospective – Trend begins –Diplomatic Conference on Air Law – Ministerial Conference on Terrorism – Financing of Terrorism – United Nations – ICAO/ECAC
UNIT V
Aircraft as Missiles: Early Hijackings – Terrorist Hijackings Spread – Initial Public response –Cockpit Doors – Profile of a Hijacker – Sky Marshal Program/Federal Air Marshal Program – History of Significant Air hijackings since 1972. Terrorism – Middle East – Rival Claims – Palestinian Liberation Organization – Abu Nidal– Hamas –Iranian Support of Terrorism – Hezbollah – Afghanistan: Osama Bin Laden – Europe – Japan – Peru – Russia – US – Domestic Terrorism – Nuclear Terrorism.
REFERENCE BOOK
1. Aviation Maintenance Management – Harry A. Kinnison – McGraw Hill
2. Risk Management and Error Reduction in Aviation Maintenance – Manoj S. Patankar and JamesC. Taylor – Ashgate Publishing Ltd. Commercial Aviation Safety: Alexander T. Wells, Clarence
3. Aviation and Airport Security: Terrorism and Safety Concerns,TATA Manual on Diploma in Travel & Tourism Management
Course Outcomes:
1. Use knowledge and skills associated with problem solving, creative and critical thinking, reflection and decision making to function effectively in the classroom, community and industry. 2. Apply the concepts and skills necessary to achieve guest satisfaction. 3. Demonstrate leadership and teamwork to achieve common goals. 4. Conduct him/her in a professional and ethical manner, and practice industry-defined work ethics. 5. Communicate effectively and confidently in the classroom, community and industry. 6. Demonstrate knowledge of multicultural perspectives to meet the needs of the guests and employees.
MAJOR BASED ELECTIVE III – AIR TRAFFIC CONTROL
Objective
To enable the Students to learn the absolute necessity of
Air Traffic Control without which there will be no safety to life and property of Airline Passengers and Air Traffic Control is a must for smooth and orderly movements of Air Traffic around the world.
UNIT- 1: Basic Concept
Objectives of ATS – Parts of ATC Service – Scope and Provision of ATC‗s – VFR & IFR Operations – Classification of ATS Air Spaces – Various kinds of separation-Meteorological Support-providing ATS – Division of Responsibility of Control
UNIT – 2: Air Traffic Services
Area Control Service, Assignment of Raising levels minimum Flight Altitude- ATS routes & + Significant Points –RNAV and RNP – Vertical, Lateral and Longitudinal Separations based on Time / Distance-ATC clearance – Flight plans- Position report
UNIT - 3: Flight Information Alerting Services, Coordination,
Emergency Procedure and Rule of the Air
Radar Service, Basic Radar Terminology, Identification Procedures using Primary/ Secondary radar- Performance Checks –Use of Radar in Area and Approach Control Service – Issuance Control and Coordination between Radar/ Non Radar Control – Emergencies – Flight Information and Advisory Service – Alerting Service – Coordination and Emergency Procedure – Rules of the Air
UNIT – 4: Aerodrome Data, Physical Characteristics and Obstacles Restriction
Aerodrome Data: Basic Terminology – Aerodrome Reference Code-Aerodrome Reference Point – Aerodrome Reference Temperature Instrument Runway, Physical Characteristic; Length of Primary/ Secondary Runway Width of the Runways – Minimum Distance between Parallel Runways etc- Obstacles
UNIT – 5: Visual and for Navigation, Visual Aids for Denoting Obstacles Emergency and other Services:
Visual aids for Navigation; Wind Direction Indicator – Landing Direction Indicator-
Location and Characteristics of Signal Area – Marking General Requirements – Various Markings – Lights, General Requirements-Aerodrome Beacon, Identification Beacon- Simple Approach Lighting System and Various Lighting Systems – VASI & PAPI-Visual Aids for Denoting Obstacles; Object to be Marked and Lighter – Emergency and Other Services.
Reference Book:
Air Traffic Control:–Airport Systems-Planning, Design and management By Richard de Neufville/ Amedeo Odoni Fundamentals of Air Transpot Management BY P.S. Senguttuvan Investigating human Error – Barry Strauch - Ashgate Publishing Limited. Staffing the ATM System – Hinnerk Eibfeldt, Mike C. Heil and Dana Broach – Ashgate Publishing Limited Inovation and Consolidation in Aviation – Graham Edkins and Peter Pfister – Ashgate Publishing Ltd Outcomes of Air traffic Control:
Explain concept of air traffic management. Define the components of air traffic management. Define the functions of air traffic management. Interpret transition from air traffic control to air traffic management. explain air traffic control system capacity concept. Define the system capacity. . Define the control capacity concept.