New Challenges for the Arts and Culture: Is It Just About Money?

22nd ENCATC Annual Conference New Challenges for the Arts and Culture: Is it just about money? 17-19 September 2014 // Brno, Czech Republic CONFERENCE READER Organised by In partnership with and hosted by With the support of Media Partner Mobility Grants 22nd ENCATC Annual Conference WWW.ENCATC.ORG 1 22nd ENCATC Annual Conference Table of Contents Foreword 3 Words of Welcome 7 Scientific Committee 8 Programme 9 Keynote Speakers 13 Cultural Policy and Cultural Management 14 Research Award 5th Annual ENCATC Research Session 15 Study Visits 17 7th Thematic Area Cultural Seminars 19 ENCATC is the leading European network on Cultural Management and Cultural Policy Education. It is an independent membership organisation gathering over Speakers 21 100 higher education institutions and cultural organisations in over 40 countries. ENCATC was founded in 1992 to represent, advocate and promote cultural Participants 35 management and cultural policy education, professionalise the cultural sector to make it sustainable, and to create a platform of discussion and exchange at the European Practical Information and Maps 40 and international level. ENCATC Avenue Maurice, 1 About ENCATC 42 B-1050 Brussels Belgium Tel/Fax: +32.2.201.29.12 About the partners 43 www.encatc.org A tale from Brno 46 Cover photo: Want more? 47 Biphop / Flickr CC BY-NC-SA 2.0 nd 22 ENCATC Annual Conference WWW.ENCATC.ORG 2 Foreword A word from ENCATC Dear Members, experiences, gain new knowledge, arts management in the public and Dear Colleagues, enlarge their professional private sectors. networks, and internationalise their We are delighted to welcome you careers. With more than 30 In terms of education, these to Brno for the 22nd ENCATC countries represented at this aspects relate directly to the Annual Conference “New year’s event, it will be an excellent concerns of academics, Challenges for the Arts and opportunity to discuss and hear researchers, students, managers Culture: Is it just about money?” different points of view on new and cultural operators who are all Over the course of three days, challenges facing the arts and confronted with managing arts and from 17-19 September, cultural sector and how these are culture in challenging times. academics, researchers, addressed around the world. More professionals from the cultural specifically, the conference’s Europe is facing the most sector, policy makers, artists, themes will focus on the important financial crisis after students and media will come challenges related to social, World War II. Formally, the start of together to share expertise and aesthetic and economic aspects of the crisis could be dated back to 15 September 2008, when Lehman Brothers, the fourth largest investment bank in the USA, declared bankruptcy. However, the World Bank data show that the real start of the crisis could be set around the last quarter of 2007. Today, six years after the crisis began, there is still much to overcome. Some argue this derives from an inaccurate interpretation of the crisis (Davies, 2010). Indeed, the crisis has been mainly considered as a global financial crisis, related to ordinary fluctuations of the economic cycle. Unfortunately, this crisis is not merely global, it is not merely financial, and most of all it is not a short-term crisis related to ordinary fluctuations of the economic cycle. The crisis has been having a huge impact on the financial sustainability of the cultural organisations. Typically, a cultural institution’s sources of income are threefold: public contributions; ticket and commercial sales; and corporate fundraising and sponsorships. Today, in light of the ND 2.0 ND - on-going crisis, all three of these NC - revenue sources are strongly affected. Public subsidies from local, regional and/or national authorities are decreasing throughout Europe. With less disposable income, households EadaoinFlynn CC BY CC EadaoinFlynn 22nd ENCATC Annual Conference WWW.ENCATC.ORG 3 are tightening their belts and changing their cultural consumption behaviours which impact ticket and commercial sales. Corporate fundraising and sponsorship become less reliable financial sources as companies restrict donations and there is increased competition from more and more arts and cultural organisations seeking joint projects and corporate partnerships. As part of its strategy for achieving the Europe 2020 objectives, the European Commission Festival International © SETKANI/ENCOUNTER encourages academics to come together and discuss how to Performance at the International SETKANI / ENCOUNTER Festival held annually in Brno since 1991. develop innovative curricula preparing future cultural managers to raise funds for the advancement steadily verify the capability to artistic projects and activities that of art and culture as well as to meet planned objectives and will be equal to the economic deliver and manage projects and operate in a financial sustainability evaluation instruments in both the activities in an effective way. manner (Gilhespy, 1999). But public and private sector. again, does all this come down to In this context, arts and cultural money? This is what we want to The conference programme also managers and organisations need discuss and understand with expects to touch on other lively to move towards different business participants in Brno. aspects of arts management and and management models that are cultural policy such as: the value of able to combine public subsidies Society, with a great contribution an artist’s work; global or local with a significant amount of other from academics and researchers, development of art activities; revenue sources. In the short- has learned to measure the public or private institutional term, arts and cultural economic value of artistic frameworks; economic growth organisations could increase the production and cultural heritage. versus well-being; artistic creativity level of public subsidies through The Creative Europe programme and innovation; investment in advocacy and pressure group (2014-2020) is targeting Europe’s creative industries or heritage campaigns. But over the long- values through culture projects protection; issue of copyright and term, to achieve enduring financial (e.g. access of high quality creative commons; the political sustainability, they should aim at European literature, innovation value of arts and culture among leveraging additional sources of and creativity through artistic others. revenue through an innovative innovation, development of managerial approach. Ticket common cultural and social ENCATC’s 22nd Annual revenues and commercial sales values, engaging in new and Conference will begin on could be increased through innovative ways with audiences, Wednesday, 17 September with marketing initiatives (Colbert, etc.). Yet, despite a long period of the 22nd ENCATC General 1994). Fundraising could be promoting the economic benefits Assembly to be followed by the increased through ad hoc projects of the arts and culture and the Official Opening of the 22nd and participatory processes. recognition from policy makers of ENCATC Annual Conference with Sponsorships could be increased culture’s contribution to society, a reception and artistic through market analysis and joint innovation, and the economy, the programme. programmes. Opportunities debate and feelings of angst about created from the web 2.0 and funding and sustainability in the On the morning of Thursday, 18 digitalisation processes should be sector continue. Therefore, to September, three keynote better exploited, and a greater strengthen the argument for the speakers will tackle the seemingly degree of attention should be paid importance of supporting the arts simple question: can we say the to developing cultural and culture, discussions from this challenges faced by in the arts and organisations’ on-line identities. event will contribute to the culture are just a question of Cost accounting should be development of appropriate money? Covering three world implemented in order to monitor (qualitative and quantitative) regions (Europe, North America efficiency. Planning and control evaluation tools to assess also the and Asia), the keynote speakers tools should be adopted in order to social and aesthetic impact of will provide their perspective and 22nd ENCATC Annual Conference WWW.ENCATC.ORG 4 SETKANI/ENCOUNTER International Festival in Brno Festival International SETKANI/ENCOUNTER consider the social, aesthetic and Award’s international jury and how they are addressing economic aspects of arts Annual Conference participants. challenges in their field and management in public and private These young and talented institution. To follow will be the 7th sectors. David Mareček, researchers were selected for Annual Cultural Seminars. Each Executive Director of the Czech successfully defending their PhD with its own individual programme Philharmonic in Prague will take a Thesis on comparative cultural and experts from around the world, look at new territories and markets policies or management issues the Cultural Seminars are an for arts and culture in neighbouring and whose work if of the great excellent opportunity to reflect on countries and local communities excellence. the conference themes within the and how to represent oneself framework of ENCATC’s eight internationally and engage While the Award jury deliberates, Thematic Areas. audiences. Alan Salzenstein, the 5th Annual ENCATC President, Association of Arts Research Session will be held. Before the conclusion of the

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