ied.edu “Design, Fashion, Visual Art, here Italy becomes the teacher. An innovative anti- academic model used internationally.” Il Giornale, 4 July 2011 “Milan is the creative capital that at- “IED was a choice that changed my point tracts kids from all over the world. The of view and helped me change fashion kids that now fill the courtyards, class- from a dream to a job.” rooms and laboratories at IED.” Pierpaolo Piccioli, creative director at Valentino, Il Messaggero, 5 Corriere della Sera, 20 December 2011 April 2013 “IED shines with its own light and crea- “Research and innovation in study- tivity, but it wouldn’t be the internation- ing art – IED Venezia targets first class ally appreciated institution it is, if it training to promote the study of art from didn’t belong to a significant interna- tradition to innovation.” tional network”. Il Gazzettino, 21 June 2012 Il Sole 24 Ore, 27 April 2011 “IED. Students and businesses in the “IED, design the future. Young creative midst of ideas and innovation.” talent at work.” Sardegna 24, 13 July 2012 Il Giornale, 16 June 2010 “IED Barcelona is one of the sharpest “A new home for designers in the third and most international schools in the millennium.” city of Barcelona.” Corriere Fiorentino, 19 September 2012 La Vanguardia, 10 November 2011 4 > 5 IED Group MILANO IED Group COMO The Istituto Europeo di Design boasts over forty years of activity in teaching and research in design, fashion, visual arts and communication. IED unique approach to teaching design culture is adopted in all four schools: a method linked to “knowledge and know-how” that illustrates the IED credo. TORINO VENEZIA Today IED is an international institution which maintains its truly Italian roots. A meeting point for culture and learning, with seats in Milan, Rome, Turin, Venice, Florence, Cagliari, Como, Madrid, Barcelona, San Paolo and Rio de Janeiro, IED runs three-year and four-year degree and diploma courses, Semester and Academic year BARCELONA FIRENZE courses, Summer and Specialization courses and Master courses. Since 1966 IED has developed an innovative teaching method, centred on the synergy between technology and MADRID experimentation, based on creativity, the development of transversal projects, integrated communication strate- ROMA gies and on different aspects linked to the market and new professions. IED method is fostered and enriched by the constant contact with professionals from all sectors. CAGLIARI IED is a member of several international academic organizations and associations, such as Cumulus (Design Educational Network co-funded under the Erasmus section of the Socrates Program), ELIA (European League of Institutes of the Arts), IAA (International Advertising Association), FIYTA, IIE, EAIE and MEC-Brazil and has signed partnerships and student exchange agreements with over 40 of the top Universities in the world. The strength of the Network RIO DE JANEIRO IED has a global feel and international vision, it is able to grasp new product and market trends and therefore pro- SÃO PAULO vide teaching that is constantly updated. It is a real community of professionals, teachers, companies, institutions and students whose constant interaction creates a network of relations and culture capable of generating creativity and innovation. Becoming part of the IED world gives students the chance to study in one of the IED seats and experience the Genius Loci, the culture of the place, while growing in an international atmosphere: an opportunity for an extraor- dinary personal experience and a great chance to increase your cultural knowledge and grow as professionals and world citizens. IED GROUP The value of a unique and shared design culture. 6 > 7 IED Schools IED Design IED Moda IED Design is the complete and practical answer to the IED greatest success lies in the ability to train profes- countless demands of the professional design world. sionals able to seduce with their creativity and man- The concept of design is now deeply rooted in every age, with equal ability, the concept, coordination and sector of merchandise, in their contents, language, ex- production of a collection of garments, accessories and pression and style, as well as in functional and techni- jewellery, as well as the composition and styling, sales cal aspects. By definition designers are innovators of planning, programming for the season and logistics of style and function, interpreting and forerunning emerg- the product, marketing and brand communication in the ing aesthetic lines and the functional needs of their many different fashion sectors. A key factor here is the time. IED is always in touch with the latest oscillations relationship with the Sistema Moda Italiana, the most in tastes and trends, and creates professionals able to important association in the world of textiles and fash- work in various sectors from street furniture to car and ion industries. Students at IED learn to experience and toy design, from fashion accessories to IT support, just feel fashion as a whole and in each single element. to name a few. Professional Figures Professional Figures Fashion Designer, Fashion Stylist, Jewelry Designer, Interior Designer, Product Designer, Car Designer, Shoes and Accessories Designer, Fashion Editor, Textile Transportation Designer, Design Manager, Set Designer, Designer, Product Manager, Fashion Buyer, Retail Mana- Light Designer, Furniture Designer, Exhibit Designer. ger, Fashion Communication & New Media Coordinator, Public Relations Manager, Fashion Coordinator, Visual Merchandiser. IED SCHOOLSIED Design, IED Moda, IED Visual Communication and IED Management Lab answer to the demands of the workplace through programmes aimed at the real needs of the sectors of interest and feature a common Photo by: Stefano Casati theme: design culture. 8 > 9 IED Schools IED Visual Communication IED Management Lab IED Visual Communication is the creative laboratory IED Management Lab is the first IED school dedicated where students learn the tools, expressive and linguis- to teaching on topics linked to managing creativity in tic register, new techniques and the necessary ability business processes. Managers in communication and to develop a visual communication project. In a world marketing, brands and events, advertising and public where values and meaning are mainly conveyed through relations are sought after by companies who need spe- sound and image visual communication is fundamental cialists that are prepared and able to innovate. IED Man- for transmitting ideas and concepts linked to different agement Lab provides an alternative model to traditional areas of production, advertising and culture, politics and business, economics and communications schools, society. concentrating the methodology on teaching “design The “look” of a project is a major contributor to how suc- thinking” and typical design culture with an emphasis cessfully a message is communicated. Moving compe- on innovation and creativity. IED aim is to create pro- tently and professionally in this field requires an eclectic fessionals able to promote and manage the development transversal culture, based on a thorough knowledge of process of new products and services, within a tradi- both the surrounding social-cultural context and the tional or creative business. latest technologies that continuously modify the role of images and sounds in communication. Professional Figures Professional Figures Marketing Manager, Brand Manager, Account Manager, Event Manager, Fundraiser, Art Consultant. Photographer, Illustrator, Animator, Interaction Desi- gner, Graphic Designer, Video Maker, Filmmaker, Art Director, Copywriter, Sound Designer, 3D Artist, Web App & Game Designer, Motion Graphic Designer and CG Animator, Web Designer. Designer: Marco Gasser Graphic Design @The Brandery Barcelona 10 > 11 IED Method Learning to learn Learning to participate and compete The IED network works with 1900 lecturers, all suc- The IED method includes numerous creative competi- cessful professionals in their sphere who are able to tions and group projects. All creative people, whether provide clear theory and practical project works. Class they design material goods, strategies or complex size range from 10-25 students, depending on course services, have to work with a range of professionals. requirements; this favours student-teacher interaction Learning to work as part of a team of skilled profession- and allows students to fully benefit from their lecturer’s als is essential for those wishing to enter the Design knowledge and skills. world. Learning by doing Learning to communicate In all areas of preparation at IED “learning by doing” is and build relationships an absolute must. Participation to the numerous labora- A good designer is able to listen to and understand dif- tory activities and regular attendance at lectures guar- ferent points of view. Students at IED gain the profes- antee that IED student’s training turns into real skills. sional experience needed to learn and grow through workshops and special projects, which encourage them Learning to interact to form good relations with students in different areas with the production system of training at the school as well as with external compa- The practical experience provided at IED means stu- nies and institutions. dents quickly learn design culture. IED students work on real projects commissioned by public and private Learning to start companies, institutions and manufacturers. Students and manage your career can