ied.edu “Design, Fashion, Visual Art, here Italy becomes the teacher. An innovative anti- academic model used internationally.” Il Giornale, 4 July 2011

“Milan is the creative capital that at- “IED was a choice that changed my point tracts kids from all over the world. The of view and helped me change fashion kids that now fill the courtyards, class- from a dream to a job.” rooms and laboratories at IED.” Pierpaolo Piccioli, creative director at Valentino, Il Messaggero, 5 Corriere della Sera, 20 December 2011 April 2013

“IED shines with its own light and crea- “Research and innovation in study- tivity, but it wouldn’t be the internation- ing art – IED Venezia targets first class ally appreciated institution it is, if it training to promote the study of art from didn’t belong to a significant interna- tradition to innovation.” tional network”. Il Gazzettino, 21 June 2012 Il Sole 24 Ore, 27 April 2011 “IED. Students and businesses in the “IED, design the future. Young creative midst of ideas and innovation.” talent at work.” Sardegna 24, 13 July 2012 Il Giornale, 16 June 2010 “IED Barcelona is one of the sharpest “A new home for designers in the third and most international schools in the millennium.” city of Barcelona.” Corriere Fiorentino, 19 September 2012 La Vanguardia, 10 November 2011

4 > 5 IED Group

MILANO IED Group

COMO The Istituto Europeo di Design boasts over forty years of activity in teaching and research in design, fashion, visual arts and communication. IED unique approach to teaching design culture is adopted in all four schools: a method linked to “knowledge and know-how” that illustrates the IED credo. TORINO VENEZIA Today IED is an international institution which maintains its truly Italian roots. A meeting point for culture and learning, with seats in Milan, Rome, Turin, Venice, Florence, Cagliari, Como, Madrid, Barcelona, San Paolo and Rio de Janeiro, IED runs three-year and four-year degree and diploma courses, Semester and Academic year BARCELONA FIRENZE courses, Summer and Specialization courses and Master courses. Since 1966 IED has developed an innovative teaching method, centred on the synergy between technology and MADRID experimentation, based on creativity, the development of transversal projects, integrated communication strate- ROMA gies and on different aspects linked to the market and new professions. IED method is fostered and enriched by the constant contact with professionals from all sectors. CAGLIARI IED is a member of several international academic organizations and associations, such as Cumulus (Design Educational Network co-funded under the Erasmus section of the Socrates Program), ELIA (European League of Institutes of the Arts), IAA (International Advertising Association), FIYTA, IIE, EAIE and MEC-Brazil and has signed partnerships and student exchange agreements with over 40 of the top Universities in the world.

The strength of the Network RIO DE JANEIRO IED has a global feel and international vision, it is able to grasp new product and market trends and therefore pro- SÃO PAULO vide teaching that is constantly updated. It is a real community of professionals, teachers, companies, institutions and students whose constant interaction creates a network of relations and culture capable of generating creativity and innovation. Becoming part of the IED world gives students the chance to study in one of the IED seats and experience the Genius Loci, the culture of the place, while growing in an international atmosphere: an opportunity for an extraor- dinary personal experience and a great chance to increase your cultural knowledge and grow as professionals and world citizens. IED GROUP The value of a unique and shared design culture.

6 > 7 IED Schools

IED Design IED Moda

IED Design is the complete and practical answer to the IED greatest success lies in the ability to train profes- countless demands of the professional design world. sionals able to seduce with their creativity and man- The concept of design is now deeply rooted in every age, with equal ability, the concept, coordination and sector of merchandise, in their contents, language, ex- production of a collection of garments, accessories and pression and style, as well as in functional and techni- jewellery, as well as the composition and styling, sales cal aspects. By definition designers are innovators of planning, programming for the season and logistics of style and function, interpreting and forerunning emerg- the product, marketing and brand communication in the ing aesthetic lines and the functional needs of their many different fashion sectors. A key factor here is the time. IED is always in touch with the latest oscillations relationship with the Sistema Moda Italiana, the most in tastes and trends, and creates professionals able to important association in the world of textiles and fash- work in various sectors from street furniture to car and ion industries. Students at IED learn to experience and toy design, from fashion accessories to IT support, just feel fashion as a whole and in each single element. to name a few. Professional Figures Professional Figures Fashion Designer, Fashion Stylist, Jewelry Designer, Interior Designer, Product Designer, Car Designer, Shoes and Accessories Designer, Fashion Editor, Textile Transportation Designer, Design Manager, Set Designer, Designer, Product Manager, Fashion Buyer, Retail Mana- Light Designer, Furniture Designer, Exhibit Designer. ger, Fashion Communication & New Media Coordinator, Public Relations Manager, Fashion Coordinator, Visual Merchandiser. IED

SCHOOLSIED Design, IED Moda, IED Visual Communication and IED Management Lab answer to the demands of the workplace through programmes aimed at the real needs of the sectors of interest and feature a common Photo by: Stefano Casati theme: design culture.

8 > 9 IED Schools

IED Visual Communication IED Management Lab

IED Visual Communication is the creative laboratory IED Management Lab is the first IED school dedicated where students learn the tools, expressive and linguis- to teaching on topics linked to managing creativity in tic register, new techniques and the necessary ability business processes. Managers in communication and to develop a visual communication project. In a world marketing, brands and events, advertising and public where values and meaning are mainly conveyed through relations are sought after by companies who need spe- sound and image visual communication is fundamental cialists that are prepared and able to innovate. IED Man- for transmitting ideas and concepts linked to different agement Lab provides an alternative model to traditional areas of production, advertising and culture, politics and business, economics and communications schools, society. concentrating the methodology on teaching “design The “look” of a project is a major contributor to how suc- thinking” and typical design culture with an emphasis cessfully a message is communicated. Moving compe- on innovation and creativity. IED aim is to create pro- tently and professionally in this field requires an eclectic fessionals able to promote and manage the development transversal culture, based on a thorough knowledge of process of new products and services, within a tradi- both the surrounding social-cultural context and the tional or creative business. latest technologies that continuously modify the role of images and sounds in communication. Professional Figures

Professional Figures Marketing Manager, Brand Manager, Account Manager, Event Manager, Fundraiser, Art Consultant. Photographer, Illustrator, Animator, Interaction Desi- gner, Graphic Designer, Video Maker, Filmmaker, Art Director, Copywriter, Sound Designer, 3D Artist, Web App & Game Designer, Motion Graphic Designer and CG Animator, Web Designer.

Designer: Marco Gasser Graphic Design @The Brandery Barcelona

10 > 11 IED Method

Learning to learn Learning to participate and compete The IED network works with 1900 lecturers, all suc- The IED method includes numerous creative competi- cessful professionals in their sphere who are able to tions and group projects. All creative people, whether provide clear theory and practical project works. Class they design material goods, strategies or complex size range from 10-25 students, depending on course services, have to work with a range of professionals. requirements; this favours student-teacher interaction Learning to work as part of a team of skilled profession- and allows students to fully benefit from their lecturer’s als is essential for those wishing to enter the Design knowledge and skills. world.

Learning by doing Learning to communicate In all areas of preparation at IED “learning by doing” is and build relationships an absolute must. Participation to the numerous labora- A good designer is able to listen to and understand dif- tory activities and regular attendance at lectures guar- ferent points of view. Students at IED gain the profes- antee that IED student’s training turns into real skills. sional experience needed to learn and grow through workshops and special projects, which encourage them Learning to interact to form good relations with students in different areas with the production system of training at the school as well as with external compa- The practical experience provided at IED means stu- nies and institutions. dents quickly learn design culture. IED students work on real projects commissioned by public and private Learning to start companies, institutions and manufacturers. Students and manage your career can immediately verify the efficacy of the theories learnt IED wants to produce graduates who continue to grow and experience working with the production system. and are always up to date with the shifting trends in the work place, that is why IED is in constant contact with businesses and institutions for advanced research and technology, making IED ready to answer to the chang- ing needs of the market. This approach is transferred to the students at IED, who are from the outset encouraged to take up the challenge and are given the necessary tools to manage their own enterprise. IED METHOD IED aims at constantly improving services through discussion, exchange and collaboration with the private companies, professional communities, Photo by: Daria Galli universities, institutions and young people that represent the future.

12 > 13 Services and Facilities

With classrooms for theory lessons, student common Student Discounts rooms, state-of-the-art laboratories and qualified staff IED makes numerous annual agreements with organiza- IED has built an effective network of schools and facili- tions and businesses of every type, from those provid- ties that transform knowledge into know-how. ing professional equipment to everything concerning Students at IED will find qualified teaching assistants goods, leisure, culture and well-being. To receive your and buildings dedicated to learning, designing and student discount all you need to do is show your IED stu- simulating project work. There are also plenty of ser- dent card when making your purchase. vices that accompany the student in the pre and post matriculation phase, from welcoming them to a new city Classrooms to entering the work place. All classroom activities are organized so that learn- ing becomes experience, this is why IED classrooms Admissions Centre are equipped with the necessary tools for learning and This is the first step for anyone looking for information research: computers with Mac OS X and Windows sys- about the IED world. Thanks to a personal interview with tems, projectors and audio systems. an Admissions Advisor, anyone wishing to apply will be given information about graduate profiles and profes- Common Rooms sional outcomes. Prospective students may also obtain To complete the learning experience which begins in the further information on the organization of study areas, classroom, and to allow students to continue their indi- course contents and objectives as well as the selection vidual preparation within the school IED provides com- and admissions process. mon areas for studying. All common rooms have Wi-Fi Internet access. Accommodation IED actively supports students in looking for accommo- Library dation through social media ads, lists of available apart- Books, newspapers, magazines and audio-visual mate- ments constantly updated and the Student Desk. rial are available for consultation or lending.

Student Desk Internet and Wi-Fi The IED Student Desk is a student service that in col- A personal account is activated for each student for In- laboration with the Student office and the schools, ternet and Wi-Fi access. Students can use their account promotes school-student relations helping students to access the Internet in common room areas, class- SERVICES AND integrate in the social-cultural context of the city. This rooms or libraries. service is available to all students from the moment they FACILITIES become part of the IED world. Learning, designing, participating, competing, Title: Flower Power. 2009 Product and Interior Design producing and building relationships using laboratories, Photo by: Antonio Guzmán well equipped classrooms and student services.

14 > 15 Designer: Francisco Tomey Interior Design Services and Facilities @Modelling Lab

IED Labs machines and equipment under the supervision of tech- Students, lecturers, teaching assistants and IED staff nicians and lab assistants. have an internal communication system where they can share information and manage course documents. IED Shooting Video Labs is the information system for didactic/academic An area dedicated to building film sets, shooting and management. Each IED student has access to an on- editing video footage. Inside the filming studio students line section where information on services, timetables, have access to lighting, filming, editing and post pro- documents pertaining to the courses they are attending, duction equipment. study programmes and all topics linked to the academic programme can be found. Video Editing A professional laboratory for editing video and col- Faculty Office our correction, including 3D imaging. Working under Each faculty has an office which assists students in the constant guidance of professional video makers, achieving their learning targets, provides progress re- students gain practical experience in what they have ports, opportunities for discussion and information on learned in the classroom. exams. The Faculty Office also manages course con- tents, methods and structure. Sound laboratory An area dedicated to sound recording activities, mixing Individual meetings and preparing for live performances. These studios pro- The teaching method at IED guarantees constant teach- vide equipment for recording, listening and production. er-student contact. If, for a particular reason, further dis- cussion is required, students can take an appointment Interactive laboratory through the Student’s office/Student Desk to set up a This lab is dedicated to experimenting and using in- meeting. teractive techniques and equipment for creating video installations. Thanks to this super technological area Laboratories students can gain experience in building video installa- IED laboratories are a key feature in the teaching pro- tions as design tools. gramme with state-of-the-art equipment and technol- ogy. The list below covers all the structures available in Photographic studio the IED Group; each school has the laboratories neces- An area dedicated to photo shoots and filming objects sary to provide students with practical experience dur- and people. The studio contains all the equipment nec- ing their course. essary for lighting and shooting.

Modelling Dark room Allows students to test their design hypotheses and The dark room allows future photographers to gain ex- learn how to use the technical tools necessary for exper- perience in developing and printing their works. Thanks imenting, presenting and communicating their designs. to the equipment provided and the assistance of teach- This is where the all important hands-on learning takes ers and lab staff students can develop their films and place: activities are carried out by the students using make black and white prints of their photos.

16 > 17 Services and Facilities

Jewelry laboratory IT PC, CAD and MAC As in the modelling laboratory, jewelry lab students can The computer lab activities provide students with the finalize their designs by working on previously designed theoretical and practical knowledge necessary to com- prototypes and models. The area is equipped with port- plete their course of study. The labs are equipped with able electric tools, fixed machinery (presses, drills, cut- computers with OSX and Windows systems, video pro- ters etc) specific for perfecting jewelry prototypes. jectors, printers, scanners and graphics tablets. All the necessary softwares for developing projects and pre- Textiles laboratory paring exams are installed and constantly updated. This lab is the perfect place for students to gain practi- cal hands-on experience, completing and improving on Borrowing equipment what they have learned in their studies, through working IED has equipment available for all students to bor- with both traditional and innovative materials. Students row, outside of lessons, which are useful for develop- can also consult the several textile archives housed in ing special projects, exams or educational activities in the lab, colour charts and sector magazines as well as general. Examples of items loaned to students are Reflex testing printing techniques. cameras, Full HD video cameras, microphones, digital recorders etc. Sewing laboratory An area equipped with machines for creating paper pat- Exchange Study Program and Erasmus terns and garments, essential for giving shape to ideas. IED International Exchange Study Programme is a The sewing labs have linear sewing machines, machines unique opportunity to travel and enrich the curriculum for zigzag sewing (buttonholes, embroidery), overlock vitae with a meaningful experience that will contribute machines, ironing stations (irons, suction swing-arm to personal development. This programme enables stu- ironing boards) work tables and mannequins. dents to attend an academic semester abroad in one of the IED partner Universities. Leather work laboratory An area assigned to the creation of fashion accessories Special projects and details in leather garments. Thanks to our safety IED has always collaborated with external companies measures and the work of our assistants students can with the aim of introducing students to their future pro- work on their designs at a professional level. fession during their education, testing them with the de- mands and expectations of the work place, in a protected Knitwear laboratory context carefully coordinated by the school. In this way This lab is for creating and experimenting on machine project experience becomes a powerful educational and hand made products. There is a wide range of equip- tool, fertile terrain for students to test themselves with ment and accessories for developing the necessary constant feedback from coordinators and professional technical skills for making knitwear garments and pro- staff. totypes.

Designer: Bruno Pipitone Fotografia: Fashion e Still life Advanced a.a. 2010/11

18 > 19 Services and Facilities

Career Service and Personal Development IED is committed to introduce its students to the world of work after they complete their studies. IED promotes the activation of educational internships and collaboration and organizes field projects, guaranteeing constant sup- port and monitoring. The Career Service and Personal Development staff pre- pares the students for job interviews at Human Resourc- es departments in different companies. For Companies who require it, IED makes a selection of suitable CVs and candidates to fit the job vacancy, as well as managing the start up of work experience and field projects.

I+ED Lab = Research and Education This area is devoted to research and innovation and uses teaching resources as a key factor for experimentation. I+ED analyses, experiments and designs new instru- ments with an eye on future social changes and needs by bringing together students, teachers, professionals and companies.

Designer: Sara Kreuzer Fashion Design @Textiles Lab

20 > 21 Alumni

Matthieu Aquino Maria Grazia Chiuri Biagio Fontana Product Design and Pier Paolo Piccioli Interior Design Since 2004 he has been one of the Fashion Design Having worked with the Piccolo Tea- first members of “design lab” real- For twenty years they climbed the tro and la Scala in Milan, today he ized by 3M. Today he is the Director rugged mountains of the Fashion in- is senior Visual and Exhibition De- of Design Strategy at PepsiCo in New dustry until in 2008 they reached the signer for one of the leading Italian York, where he works on developing top of the highest peak, named after fashion houses. “design culture” that is recognizable Mr. Garavani, known to the rest of the at a global level for key Pepsi brand world as “Valentino” where they work Ferruccio Forcella products. as creative directors. PR/Events Management Creative in Filmmaster Events, he Luca Borgogno Lorenzo Vitturi has worked on the organization of Car Design Photography International events such as “UEFA Senior Designer for Pininfarina, After graduating, he collaborated Euro 2012”, “Juventus Stadium where he started in 2005. Here he with Fabrica, the Benetton’s Re- Opening Ceremony” and is currently designed the Ferrari Sergio, the New search Centre on communication. working on developing concepts for Stratos and leads the design team for Currently lives and works in London, EXPO2015. the SP12EC, the P540SA and the B0. Milan and Venice as advertising pho- Co-founder of MakeItPerfect.it, an He has experience in interior and ex- tographer, signing campaigns for agency that organizes private events terior car design and in sport-racing. many customers and international and parties. He is the coordinator for the Master’s brands as Police, Mini, Freddy. in Transportation Design IED Torino. Alessandro Gottardo Aureliano Fontana Illustration and Animation Ivan Córdoba Advertising Communication Works with some of the most pres- Interaction Design Currently Creative Director for BMW tigious international magazines. His He is an internationally awarded vis- Automotive in BCube and Coordina- work has received much international ual artist, and a filmmaker of recog- tor and lecturer for the Master’s in recognition including three Gold and nized works that have been published Art Direction and Copywriting at IED three Silver medals from the Society on different books and media. He is Milano. He has received national and of Illustrators NY and the Gold Medal currently established in New York international recognition on numer- from the Society of Publication De- where continues working as an inde- ous occasions and is published in signers. pendent film director on documen- books and magazines in the sector. tary films, short fiction films, music ALUMNI video and commercials. The innovative teaching method has become an internationally appreciated export thanks to the concrete results obtained by students, Photo by: Giovanni Galilei the greatest success for the IED Network.

22 > 23 Alumni

Giuseppe La Spada Gianni Mascolo Claudio Midolo Digital Design Graphic Design Interaction Design After graduating from IED in 2002, He began working in editing at the In New York he became a member of he began his career with numerous Repubblica newspaper where he was the teaching staff at the New School awards, including the prestigious personally chosen by Scalfari to re- where he taught Media Language Webby Award, and has worked with design the paper. Today he is the Art and Audiovisual Production. As of famous artists such as Ruychi Saka- director and photo editor for Venerdì 2010 he is the Senior Game Designer moto, Christian Fennesz and Marithè magazine of the Repubblica newspa- for the Institute for Play, a non-profit Francois Girbaud. per, XL and Affari and Finanza which corporation that works to unlock hu- with its latest restyling won another man potential through play. Alessandro Malaspina prize from the SND. Transportation Design Erika Soffia He began at MV Agusta in 2008 af- Zakir Maqsood Fashion Design ter four years of automotive design. Fashion Marketing and Working for Versus Versace and Ver- He worked as Head Designer in the Communication sace Jeans, at Gianni Versace S.p.A. Styling Department responsible for She founded Stop Stealing My Look, she is responsible for creating collec- the MV Agusta and Cagiva brand a creative consultancy firm focused tions of shoes, belts, bags and small until 2011. Since then he has been on Fashion industry and trends. At leather articles: working on ideas, responsible for the design, planning present, he is a lecturer of the IED materials, designs, developing sam- and graphics for the MV Agusta mo- Diploma in Business Design. ples and showroom presentation. torbike as Senior Designer. Andrea Militello Filippo Vaccari Car Design Video Design He began working for Ferrari in 2010 Working in Motion Graphics since where he now works full time as Sen- 2004, particularly in Broadcasting. ior Designer. His previous work expe- After 4 years in Italy (SKY, Current rience includes years at FIAT Group TV), he decided to further develop Automobile as senior designer and his professional skills in California for IDEA as a designer. where he now lives and works for CBS Network.

24 > 25 In photo: Claudio Sinatti Faculty Visual Artist

A network of professionals A teaching staff made of professionals means that the choice to trust to professionals who “lend” their skills, current rapid changes in national and international time and passion to teaching rather than hiring teachers spheres of production are instantly included in course by profession differentiates IED from traditional Acade- contents. Students establish a relationship with the wor- mies and Universities and highlights the importance of king world through contact with their lecturers, achie- know-how and design culture: this methodology, at the ving true continuity between school and the professio- basis of the IED teaching system is guaranteed by the nal context. Professional simulation is a fundamental school staff whose educational skills have been tried component in IED teaching method and allows students and tested over almost fifty years of experience in edu- to work on real cases and address actual problems. The cation.

Sebastián Alberdi Designer • Enrico Azzimonti Designer • Andrea Baccuini General Manager • Antonio Barrella Photographer • Davide Baruzzi Cultural Strategies Consultant • Enric Bayó Head of Innovation Management • Fabrizio Bertero Architect and Designer • Alessandro Bollo Research and Cultural Activities Consultant • Giovanni Brunazzi Integrated Advertising and Communication • Carlo Bruno Public Rela- tions and Communication • Francesco Canovaro Interface Designer • Anna Laura Cantone Visual Artist • Giampiero Capitani Technical and Creative Director • Simona Caraceni New Technology and Multimedia • Marco Cazzato Illustrator • Geo Ceccarelli Creative Director • Annalisa Cocco Product Designer • Alessan- dro Cortes Graphic Designer • Angela Cotza Graphic and Interaction Designer • Donatello D’Angelo Art Di- rector • Domitilla Dardi Design Curator • Riccardo De Angelis Web Designer • Dante Di Lilla Goldsmith • Aurora Di Mauro Art Historian • Fabio Di Nicola Fashion Designer • Nicoletta Ercole Costume Designer • Federico (Chicco) Ferretti Principal Product Designer • Franz Fischnaller Chief Designer, Project and Pro- duction Manager • Diego Fontana Copywriter • Andrea Forges Davanzati Sculptor • Paola Gagliardo Ac- count Director • Massimo Giacon Illustrator • Matteo Costanzo/Gianfranco Bombaci Architects • Giacomo Giannini Photographer • Salvatore Giunta Graphic Designer and Art Director • Sofia Gnoli Journalist • Gior- gio Marco Grandi Architect and Interior Designer • José Antonio Guerrero Marketing and Brand Fashion Consultant • Alessandro Hinna Business Organization Consultant • Antonio Lampis Leader Writer • Edoar- do Lano Marketing Manager • Alessandra Lanza Marketing & PR Manager • Gabriele Pardi/Laura Fiaschi Architect and Designer • Andrés Mahdjoubian Architect and Designer • Sara Maino Senior Editor • Ubaldo Malvestiti Accessories Designer • Riccardo Mannelli Illustrator • Simone Massoni Visual Artist • Ugo Mau- the Creative Director and Copywriter • Carolina Melis Animation and Illustration • Adriana Mulassano Fas- hion Journalist • Giuliano Noci Economist - Engineer, Digital Marketing • Giovanni Ottonello Architect • Ernesto Paganoni Character Animator • Cosimo Lorenzo Pancini Creative Process • Luca Parenti Graphic Designer • Giulio Partisani Vehicle Designer • Ignasi Pérez Arnal General Communication Coordinator • FACULTY Elena Sacco Brand & Marcomm Consultant • Jürgen Salenbacher Expert in Brand Positioning • Juan Sal- The Faculty at IED is made of successful, well established vadó Fashion Designer • Vitor Santa Maria Product Designer • Daniele Ruzza/Silviana Angeletti Designer professionals in the fields of fashion, design, communication, • Claudio Sinatti Multimedia Artist • Olivia Spinelli Fashion Designer • Andrea Terranova Brand, Multime- management and visual arts. dia, Web • Diletta Toniolo History of Art and Design Expert • Enrico Maria Torboli Magazine Publisher • Julia Weems Fashion Designer • René Zamudio Costume Designer • Matteo Zauli Cultural Events Organizer

26 > 27 IED Partners

Business Context Partners

Students at IED come into contact with a network of pro- 3M Italia, A2A, Absolut Vodka, ADI, Adidas Original, Adobe fessionals and businesses enabling most students to Systems, Aesvi – Associazione Editori Sviluppatori Videogiochi quickly find work after graduation. Italiani, Agusta, Alberta Ferretti, Alcantara, Alessi, Alfa Romeo, Every year hundreds of companies, public and private Alfaparf, Alitalia, Alviero Martini, Ambrosoli, Amex, Amnesty Inter- institutions, foundations and associations collaborate in national, Apple, Apple Computer Italia, Artsana Spa, ASL Milano, different ways to the education of IED students and their Assorel, Autogrill, Barilla, Benetton Group, Bic/Smoking, Binda introduction to the job market. IED works with compa- Italia, Bmw Italia, Bombardier, Boscolo Hotels, Bulgari, BuyVip, nies on research projects, think tanks, workshops and Campari, Candy Hoover Group, Cappellini, Cariplo, Carrefour, special projects providing a great opportunity for stu- Casa Bugatti, Coca-Cola HBC Italia, Comune di Milano, Condé dents to forge relationships for work-related study and Nast, Confindustria, Consorzio Cantiere Cuccagna, Continuum, discussion, entering and integrating in companies in Cosmopolitan, Courmayeur Noir in Festival, Custo Barcelona, their own right. This extended network of studies, com- De Agostini, Diesel, Dior, Dolce & Gabbana, Ducati, Eastpak, Ed. panies, institutions and partner universities makes IED Condè Nast, Edelman, Emergency, Fendi, Ferrarelle, Ferrari, Ferre- not only a learning centre but a place where students can ro, Fiat, Fidenza Village, Fiera Rimini, Fondazione Peggy Guggen- develop their ability for enterprise and showcase their heim, Ford, Gianfranco Ferrè, Giorgio Armani SpA, Google, Grohe, talents. Gusella, Hachette, Ideal Standard, Illy, Imetec, Kiko, Klaus Davi, Kraft Foods, Lamborghini, Lancia, laRinascente, Levis Strauss, Louis Vuitton, Luxottica Group, Marni, Maserati, Mattel, McDon- ald’s, Medici Senza Frontiere, Meetic, Mercedes Benz, Mondadori/ Panorama, Moschillo-Falber, MSL Italia, MTV, Nestlé, Nokia, Panasonic, Piaggio, Poliform, Pommery, Prada, Pubblicità Italia, Rana, Red Bull, Reebok, Rolling Stone, Samsonite, Siemens, Sko- da, Smemoranda, Sony, Sony Ericsson, Sportmax, Studio Azzurro, Studio N!03, Swarovski Int. d’Italia, Swatch, Terme di Milano, Tim- berland, Toyota, Trenitalia, Triennale Design Museum, Triumph, Trudy, Unicef, Universal Music, Universal Pictures, Valentino, Vallè, Vodafone, Volkswagen, Warner, Whirlpool, WWF Italia, Ya- IED hoo, Yoox, Zelig Bananas. PA RTNER S IED has always worked to create professionals who are ready and able to enter the work place. The partnership with external Photo by: Andrea Mariani companies is a key factor. Open Conversation with Santo Versace

28 > 29 STUDYING Studying in Italy Undergraduate Courses Semester and Academic Year Courses The three year degree courses are for students who have These intensive six month or one year courses provide their high school diploma (A’ levels equivalent). These the perfect opportunity for international students to at- courses provide cultural and technological skills in dif- tend a spring or autumn semester, or a whole academic IN ITALY ferent disciplines and the programmes are linked to the year at IED, taking an in-depth look at the topics of fash- IED dedication to innovation and development can be seen through its needs of the world of work and the creative professions. ion and design in the Italian capitals of art and innova- complete range of courses and schools. IED Italy offers various courses, The aim is to create young professionals with excellent tion. These courses are usually held in English. in Italian or English, to meet an array of different learning needs. planning and design abilities, who can apply what they have learnt to their work in a practical manner. At the Continuing Education end of the three years, corresponding to 180 Academic Summer Courses credits (ECTS equivalent), students receive a BA de- Summer courses last from three to four weeks. This is gree, (legally recognized by the Ministry for Education, the ideal solution for anyone interested in increasing Universities and Research in the area of Higher Artistic their knowledge and making their CV more competitive, education) or the IED Diploma. The Aldo Galli Academy by devoting part of the summer season to learning new - IED Como, in addition to three-year courses offers the skills in their professional sector. These courses are five year academic course in Fine Arts Restoration and usually held in English. Art Conservation and the 2nd level two year academic Specialization Courses diploma in Visual Arts. Flexible and offering diverse learning experiences, the courses are usually held in the evening, from one to a Master Courses maximum of five days a week and last from one to nine The one or two year Master courses are for graduate months. They are targeted at people looking for a high students (three year degree or equivalent). Here stu- level of specialization in their profession, to those who dents acquire the knowledge and tools for professional are looking to achieve new professional qualifications practice with a high cultural profile and level of speciali- or to students and professionals who are interested in zation. The objective is to provide the methodological, developing new skills. These courses are usually held technical and cultural tools required in professional life, in Italian. developing design abilities and skills for managing com- plex problems. At the end of the course students obtain a Diploma or IED Master degree. Moreover, the Aldo Galli Academy - IED Como offers, in partnership with IED Venezia, a Master Degree First Level in Conservation and Restoration of modern and contemporary art.

Designer: Andrea Tosello Fotografia a.a. 2010/11

30 > 31 COURSES Courses The educational offer at IED Italy is constantly updated; for the latest information By scanning the QR code with your smartphone or tablet, or visiting the web pages indicated, you can look up the on BA degrees, Master degrees, Semesters and Continuing Education courses study programmes, all the details of each course and graduate professional profiles, as well as a description of the please consult the web pages listed below. subjects studied in each educational module.

Designer: Andrea Tosello Fotografia a.a. 2010/11

Undergraduate Courses Master Courses

www.ied.edu/courses/undergraduate-studies-in-italy www.ied.edu/courses/master-studies-in-italy

Semester and Academic Continuing Education Year Courses

www.ied.edu/courses/semester-studies-in-italy www.ied.edu/courses/continuing-education-italy

32 > 33 IED MILANO A City Made for Design

Milan is the international capital of design, the city of innovation and Made in Italy, a point of reference in Italy for creativity and enterprise. Here Francesco Morelli founded the Istituto Europeo di Design in 1966, his teaching was inspired by know-how and designing for industry and with industry: a school based on design culture and the methodology of design, originating from the intent to educate creative young people able to follow their dreams and transform them into professional success stories.

Today Milan is a city of designers, architects, graphic designers, but also of fashion designers, entrepreneurs and editors who have made history in Italian culture. It is the centre of publishing and advertising, of Italian hi-tech com- panies, of commercial and creative businesses. Choosing to study in Milan means coming into contact with a network of professionals internationally renowned, active in the world of fashion, design, communication, management and visual arts: these professionals and companies gravitate around the IED world, they represent excellence in their field and guarantee high quality teaching and links to the current needs of the world of work.

Today IED Milano welcomes over three thousand students every year to their schools in the heart of the city, an educational centre built to suit the needs of creative people. Laboratories, classrooms, networking areas, libraries and offices dedicated to the students are distributed in different buildings in via Sciesa and via Bezzecca and in via Pompeo Leoni.

Photo by: Maurizio Costa

34 > 35 IED ROMA A Cross-Media Capital

Thanks to its great cultural heritage, in its 30 centuries of history Rome has been the first and largest metropolis of the world. Its culture has influenced the society, literature, art, religion, philosophy and law of the entire Western world. IED Roma headquarter benefits from all the characteristics that make the Italian Capital a breeding ground for creative professionals. Rome is a hub of social and institutional interactions and a center of artistic and cul- tural production (film, music, theater, performing arts, publishing and advertising). It periodically hosts important national and international events (such as Rome Film Festival, AltaRoma AltaModa, Romaeuropa Festival and the Rome International Photography Festival).

The year 2013 marks the 40th anniversary of IED Roma. Since 1973 the school has trained thousands of creative students who currently hold important positions at national and international well-known companies. To celebrate this important anniversary, IED Roma has launched a new disciplinary area: Cinema and New Media.

Courses range from traditional screenwriting to writing for web series, web docs and transmedia, from the crea- tion of soundtracks to special effects, from production to marketing and film distribution, also exploring the con- nections between films and the world of videogames, apps and interaction design. Unlike other traditional film schools, IED focuses on the integration of storytelling and technology, and the search for new languages and industrial contents, while also paying the usual attention to design and aesthetics. Today, more than 1,500 stu- dents coming from Italy and from all over the world attend the two hubs of IED Roma located in the neighborhoods of Testaccio and San Giovanni: the schools of Fashion and Management Lab are in Testaccio, a popular district famous for its hectic nightlife; the schools of Design and Visual Communication and the Master’s Department are in San Giovanni, near the picturesque and cosmopolitan district of Pigneto.

Photo by: Antonio Cama

36 > 37 IED TORINO A City where Design is on the Move

Turin is a culturally dynamic city. Over the last few years it has drawn international attention for its scientific, technological, artistic and wine and food heritage. The international energy moving in the creative, social and tech- nological spheres unleashed by the Winter Olympic Games in 2006 and the Winter World Student Games in 2007 convinced the city to attempt ambitious new targets. In 2008 Turin was the first World Design Capital and hosted the World Congress of Architects; it was European Science Capital in 2010, and in 2011 it hosted the celebrations for the 150th anniversary of the Union of Italy and Italian production.

Today Turin is a city known for its research and innovation, and is facing a new challenge: to become a candidate for Smart City, proving it is able to raise the quality of life of its inhabitants by adopting eco-sustainable policies. Turin is demonstrating its ability to move forward in the new global context and is pulling out all its resources to attract international investors. Turin is also a worthy cultural centre from which to draw fresh inspiration to develop the designs of the future.

It is the book capital: the Salone Internazionale del Libro (International book fair) with over 1,400 publishers and 300.000 visitors is now the largest Italian exhibition dedicated to publishing, reading and culture and is one of the top exhibitions in Europe.

It is the cinema capital: besides housing the National Cinema Museum, every year the city hosts important cinematographic events including the Turin Film Festival with over 80,000 visitors from all over the world; the GLBT Film Festival, one of the world’s most important festivals on homosexual themes; the CinemAmbiente Festi- val, the View Festival and the Piedmont Share Festival, exhibitions dedicated to digital culture and the expressive possibilities of new media.

Photo by: Edoardo Piva

38 > 39 IED Torino

It is the wine and food capital: The Salone del Gusto and Terra Madre shows are two great international mo- ments in the city dedicated to the culture of food.

Turin is also the contemporary art capital: international events such as Artissima and Paratissima attract gal- leries, artists and enthusiasts from all over the world. The jewel in the crown of the city is the “Luci d’Artista” an absolute must in the contemporary art season, when the streets and squares of Turin are lit up with installations by famous names, bringing art into direct contact with the public.

IED Torino has been running since 1989 and is situated in a residential area in the city centre. Over 2500 square metres of classrooms and an internal garden are home to over 800 Italian and foreign students every year, giv- ing them the chance to study in an international atmosphere that encourages cultural exchange. In 2010 a new space entirely dedicated to post-graduate Master courses opened alongside the old school: two floors covering 350 square metres divided into offices, six classrooms, one for each Master course, a common room and further spaces for education. Each academic year features a full diary of events and exhibitions to reinforce the relationship between the school and the surrounding area and draw attention to the results of IED educational activities. In this way the creative abilities of the students are recognized outside the school and strong links are forged with external organizations, local institutions, companies and the media.

IED Torino has gained international recognition as a leading school for Transportation Design. The presence in the area of the most famous Italian automotive industries, ensures IED Torino constant contact with top experts and professionals in the sector, that directly contribute to educating students by commissioning real projects. Since 2004 IED Torino has been represented at the International Auto Show in Geneva with a full size model, fruit of the Master in Transportation Design work experience (in the photo the concept Gloria created in collaboration with Alfa Romeo and presented at the 2013 show). In continuity with the philosophy of the network, IED Torino follows the educational methodology founded on theoretical lessons constantly united with workshops and hands-on experience. In this way it ensures constant connection between knowledge and know-how, guaranteeing a very high percentage of students finding employ- ment after graduation.

Event: Geneva Motorshow 2013 Photo by: Edoardo Piva/Federico Botta Concept Alfa Romeo Gloria

40 > 41 IED FIRENZE High Technology Skilled Craftsmanship

Florence not only has an incredibly rich cultural and artistic heritage but is also the Italian capital for some famous traditional handicrafts, particularly in the field of fashion and accessories. This is a cultural and productive context that has an international feel yet still remains deeply rooted in the philosophy of Made in Italy. Here IED aims to educate young creative people who, with passion, freedom and enthusiasm, know how to breathe life into their dreams and design products and styles for the future. IED Firenze works to enhance the local area and encourage the meeting of different cultures, in order to generate a virtuous relationship between artistic craftsmanship and industry, which becomes an important fusion between traditional know-how and contemporary techniques.

To take on the concept of “knowing how to do things well” which is typical of the Tuscan industrial sectors, IED Firenze has created strong links with the local textile industry, particularly with the fashion districts in Prato and Santa Croce sull’Arno. This is where special and unique products are created that are used in the window displays of the most famous fashion boutiques in the world, forming an irreplaceable resource for international stylists. After four years of activity in the area, IED Firenze has moved to the ex-offices of the Cassa di Risparmio di Firenze Foundation near Palazzo Pucci. The building is just a few minutes away from the old city centre and is surrounded by a flourishing garden which looks onto one of the most important contemporary works of the architect Giovanni Michelucci, the Headquarters of the Cassa di Risparmio di Firenze bank. The other side of the building looks onto the Dome of Florence cathedral, the work of Filippo Brunelleschi, and a symbol of renaissance Florence.

Photo by: Paolo Cagnacci

42 > 43 Photo by: Cristiano Corte

IED VENEZIA Fostering Knowledge and Research for Innovation

Venice has always been a symbol of culture, art and commerce, a city suspended between land and sea. A place where the complications of city life are diluted in the rhythms dictated by nature and by that unique relationship between the sea air and the lively reality of solid ground. IED, present in Venice since 2007, has acquired an impor- tant new position in the historical centre of the city opening a school in Palazzo Franchetti. A school for creativity, experimenting with forms of communication and innovation, IED finds its home in a place where by vocation cultural activities are promoted, organized and achieved.

Venice has a history of exchange and original manufacture, an international cultural dimension and a strong influ- ence on the Veneto territory, its famous dynamism in business is both stimulating and provides new opportunities. The city on the lagoon and the inland area are steeped in history, culture and nature but also have a solid manufactur- ing and industrial tradition. Famous examples are the leather goods district in the Riviera del Brenta and the manu- facture of artistic Murano glass, whose ancient traditions in production are internationally recognised. The cultural heritage district is home to a collection of enterprises involved in restoring and preserving our heritage, and of equal importance is the presence in the area of organizations that involve thousands of small and medium businesses.

IED Venezia once again represents a cultural centre able to unite knowledge and know-how, creativity and strategic vision, it is attentive to organizational aspects and manufacturing developments, and open to the artistic, handicrafts, industrial and institutional realities of the area.

An observatory for cultural heritage: IED Venezia, aware that enhancing Italy’s cultural heritage is a vital theme in the re-launching of the culture and systems in our country, has become a promoter of a “think tank”, a permanent round table for organizations in Venice involved in the topic of culture, an opportunity for discussion and sharing best practice in the correct management and enhancement of the Italian cultural heritage and a place to investigate new econometric parameters for cultural heritage. So far the cultural associations that have actively taken part include: Fondazione Musei Civici di Venezia, Fondazione Musei Civici Senesi, Istituto Bruno Leone, Palazzo Grassi/Punta della Dogana, Peggy Guggenheim Collection, Istituto Veneto delle Arti, Scienze e Lettere, Fondazione Cini, Esterni and Fondazione Venezia.

44 > 45 IED CAGLIARI Education and Culture in Harmony with the Environment

Cagliari is the heart of the Mediterranean, the city of the sun and the sea, where the beautiful season lasts 300 days a year. A human scale city: little by extension, great for culture, art and history. It is the capital of a unique and authentic land: Sardinia. It is the starting point to see the whole island, knowing its secrets and discovering its traditions. Sar- dinia is a crossroads of the past and the future, and one of IED’s native places: indeed one of the first schools of what has now become an excellent international education network was based in the city of Cagliari. It was in this wonderful capital that began the history of the Italian Internet: brilliant students, who became excellent professionals thanks to IED, gave voice and image in 1994, to one of the first Italian internet providers. Everything was born from the synergy between some enlightened Sardinian minds and CRS4, Research, Development and Higher studies Center of Sardinia, then led by Nobel Laureate Carlo Rubia. After a few years break, the Istituto Europeo di Design went back to its island in 2009, in Viale Trento, in the historic neighborhood of Stampace, formerly inhabited by merchants and craftsmen.

Villa Satta is IED Cagliari current headquarters: a charming Art Nouveau mansion, a quiet oasis located in the city center, where a scattered student campus comes to life and education and culture become well-being and harmony with the environment. IED Cagliari, in addition to being the creative spark of the new web technologies, is also sustainability, environment and hospitality. All vocations of a pristine land that, through the Istituto Europeo di Design, has taught and will continue to teach that creativity has no boundaries and that, even from an island, you can reach the world, therefore the future.

Photo by: Pierluigi Dessì

46 > 47 IED COMO Accademia di Belle Arti Aldo Galli

Universally acknowledged for its great quality in manufacturing textiles – especially silk - this lakefront city was the epicentre of last century artistic and architectural avantgardes.

A cultural institution that is the pride of this city and one of Italy finest schools of restoration, the Aldo Galli Acade- my joined the IED Group in 2009. Capitalising on its primacy in this field, its teaching courses have been implemented to encompass new materials (for restoration) and objects made of pottery, glass, metals and metal alloys: a process innovation that has few parallels in the leading country of the world for restoration.

The Academy new courses in Fashion Design, aligned with the production system in the Como area, best represent the excellence that thrives in this district.

48 > 49 STUDYING Studying in Spain Undergraduate Courses Intensive Masters Official Undergraduate Degrees in Design Courses with online contents and condensed attendance- IED Spain offers Official Undergraduate Degrees in De- based contents over a short period of time. Students work sign, which are equivalent to university degrees. They are with a theoretical-practical approach, on real-world pro- IN SPAIN official studies that take 4 years to complete (240 ECTS) jects and cases with businesses. IED dedication to innovation and development can be seen and grant an Official Undergraduate Degree in Design. through its complete range of courses and schools. IED Diplomas Semester and Academic Year Courses IED Spain offers various courses, in Spanish or English, IED Diplomas are 3-year, private diploma courses whose Intensive six month or one year courses that provide the to meet an array of different learning needs. objective is to equip the student with the knowledge, cul- perfect opportunity for international students to attend a ture and technical tools necessary to integrate themselves spring or autumn semester or a whole academic year at into the workforce with a high-level professional profile. IED, taking an in-depth look at the topics of fashion and Bachelor of Arts (Honours) design in the Spanish capitals of art and innovation. IED Barcelona is the only centre in Spain imparting Bach- elor of Arts (Honours) validated by the University of West- Continuing Education minster. Since 2010 it offers the opportunity to take three- Summer/Winter Courses year courses, entirely taught in English, in Fashion Design Introductive and advanced didactic pathways with lessons and Fashion Marketing and Communication. in English and Spanish lasting one or several week. This is the ideal solution for anyone interested in increasing their Master Courses knowledge and making their CV more competitive, by de- Masters of Design and Innovation voting part of the summer or winter season to learning new Specialised in the design of processes and products, skills in their professional sector. communication and business strategies. Held in English Summer Junior Programs and based on an experimental teaching method, they rep- A new kind of course aimed specifically at young people resent the most advanced training in response to the chal- between 15 and 18. The objective is, over the course of lenges of a global and dynamic society. two weeks, to introduce the students to design, to develop Research Study Programmes Masters their creative abilities and equip them with the basic tool Highly qualified, taught in English and addressed to both which provide them access to these disciplines. national and foreign professionals and graduates.The aim Specialization Courses of those full time courses is to give critical, analytic and Flexible and offering diverse learning experiences, the methodological skills and, at the same time, the required courses are usually held in the evening or in the weekend, knowledge to carry out an innovation management fo- from one to a maximum of five days a week and last from cused on the user. one to nine months. They are targeted at people looking Masters for a high level of specialization in their profession, to High-level training programmes in design and communi- those who are looking to achieve new professional quali- cation and involve direct contact with leading businesses fications or to students and professionals who are inter- and institutions in the sector. Students acquire knowledge ested in developing new skills.

Designer: Alice Coppola and skills that enable them to respond professionally to the Title: DAO demands of the global and constantly changing market. Fotografia a.a. 2011/12

50 > 51 COURSES Courses The educational offer at IED Spain is constantly updated; for the latest By scanning the QR code with your smartphone or tablet, or visiting the web pages indicated, you can look up the information on BA degrees, Master degrees, Semesters and study programmes, all the details of each course and graduate professional profiles, as well as a description of the Continuing Education courses please consult the web pages listed below. subjects studied in each educational module.

Undergraduate Courses Master Courses

www.ied.edu/courses/undergraduate-studies-in-spain www.ied.edu/courses/master-studies-in-spain

Semester and Academic Continuing Education Year Courses

Designer: Alice Coppola Title: DAO www.ied.edu/courses/semester-spain www.ied.edu/courses/continuing-education-spain Fotografia a.a. 2011/12

52 > 53 IED MADRID Innovative Professionals for the Urban and Domestic Habitat

Centuries of shared influences have marked the historical and cultural relations between Italy and Spain. In a way, the decision that Spain would be the first country outside Italy to host IED campuses came quite naturally. In this city, one of the most important in the world and a crossroads of European and Latin American cultures, IED develops its teaching in design in its traditional areas (Design, Fashion, the Visual Arts and Communication), while also implementing innovative areas to train professionals capable of designing interactions, services and systems that put the focus on the individual. These are professionals who are conscious of contemporary issues able to design according to environmental, ethical-social, economic and political requirements.

IED Madrid is a cultural institution for the dissemination of design and its connections to other disciplines like architecture, art, cinema and music, boasting a diverse programme (exhibitions, conferences, and events linked to a vision of the future) and a publishing house which produces an array of publications that clearly demonstrate IED centre’s educational activity and the quality of its best exponents: the designers and future professionals.

Photo by: Mark Bentley

54 > 55 IED BARCELONA

Visionary Designers and Managers to follow Gaudí

In 2002, IED opened its Barcelona centre in Gràcia, one of the most authentic and charismatic neighbourhoods in the city. Over this 11 years, the school has become a reference point in the teaching of design, both nationally and internationally. A leading observatory of trends and research, with a project culture at its heart, that offers students the chance to carry out innumerable projects with companies. Faithful to its tradition of continuous innovation and inquisitiveness for change, IED Barcelona has decided to initiate new projects for a thorough reform of all the ele- ments that constitute the complex process of a design education.

2012 was a key year for IED Barcelona as it has marked its 10th anniversary, and its conversion to a Higher Level Design School, with the official approval of all its courses as well as the inauguration of the new seat. More than 5.000 m2 with labs for fashion, interior and product design, communication and video, in addition to classrooms and facilities for conferences that enable the development of laboratory and research activities, turning IED into a creative, unique and pioneer design space in the city of Barcelona.

Event: IED Barcelona during the Workshops Week

56 > 57 Studying in Brazil

Undergraduate Courses Continuing Education These courses, recognized by the Brazilian Ministry of In-Company Courses Education (MEC), have duration of six semesters. These These are short and medium duration courses tailored programs are the best option for students who finished for companies or institutions. IED Brazil has offered high school and will to acquire knowledge and prepare courses in many states in a partnership with SEBRAE themselves to face challenges in the job market or even and other entities. They are suited to groups of profes- start their own businesses. sionals willing to deepen their knowledge and advance in their careers, and to companies willing to diversify Master Courses their businesses, implement innovation processes, and These programs have duration of two years or six qualify their teams. months. These advanced courses are suited for un- Extension Courses dergraduates or professionals willing to diversify their These are short and medium duration courses. They are careers or leverage their businesses, as well as people suited to professionals or students willing to improve interested in expanding their working areas or finding and deepen their knowledge on specific themes, or to new opportunities in the market. Some Master courses make contact with a new field of interest. are officially recognized by the Brazilian Ministry of Edu- cation (MEC).

STUDYING IN BRAZIL In each IED Brazil course, the students find educational paths that better fit their needs: formation, improvement or professional Designer: Giulia Torra upgrade. Fotografia a.a 2010/11

58 > 59 COURSES Courses The educational offer at IED Brazil is constantly updated; for the latest By scanning the QR code with your smartphone or tablet, or visiting the web pages indicated, you can look up the information on BA degrees, Master degrees and Continuing Education courses study programmes, all the details of each course and graduate professional profiles, as well as a description of the please consult the web pages listed below. subjects studied in each educational module.

Undergraduate Courses Master Courses

www.ied.edu/courses/undergraduate-studies-in-brazil www.ied.edu/courses/master-studies-in-brazil

Continuing Education

Designer: Giulia Torra Fotografia a.a 2010/11 www.ied.edu/courses/continuing-education-brazil

> 6160 IED SÃO PAULO A new Home for Colour, Style Energy and Paulista Fashion

São Paulo is one of the world’s largest megalopolises, the emblem of a multicultural society: its teeming millions have all sorts of different backgrounds that have profoundly influenced the culture of this great Brazilian city, which stretches from the Atlantic to the Paraná and is considered to be the financial and industrial hub of all of Latin America.

Home of Brazil’s oldest university, São Paulo has also given birth to many artistic and aesthetic movements, contending with Rio for the title of Brazil’s principal cultural focus. Traditionally capital of the country’s most dy- namic industrial concentrations, such as textiles, furnishings and lighting, São Paulo has experienced a gradual change in its economic profile: from a very industrial hub to a centre that tends to focus on high technology and services. It is home to some of the country’s leading TV networks and of numerous advertising agencies and publishers.

In 2005, IED chose South America’s largest, most cosmopolitan and quite possibly most dynamic city, to be the home of its first location in the new continent. IED São Paulo partnership with the institutions and with the various different local economic interest groups has developed rapidly, building synergies that facilitate students in the process of their training and in making a start in a labour market with an international scope.

62 > 63 IED RIO A City on the Constant Lookout for something New

Rio de Janeiro has always been the summary of everything that is Brazil. It is the point where cultural diversities converge, and the theatre where all the country leading cultural movements and events stage their débuts. Rio is home to the samba and the bossa nova, to Brazil modern architecture and contemporary art, to concrete poetry and the neo-realist “Cinema Novo” movement.

The city rich plastic creativity, inventive capacity, fascinating colour schemes and “re-invented” materials are a genuine sign of Brazil multiple identities. This is a spontaneous and non-academic form of design in practice, a sort of crossdiscipline where fashion, graphic and product design meet in search of an evolution of forms and experiences. Within the boundaries of Rio Genius Loci, IED will focus its teaching programs to take in not only Design, Fashion, Communication and Visual Arts, but also the innovative principles of sustainable architecture and of strategic and service design.

64 > 65 IED 47 ıı seats NUMBERS years of experience in 600 the educational trainingı.000 projects in partnership with sector staff members the production system 30% ı00 of foreign different ı.900lecturers students nationalities 400 ı00 acknowledgements academic ı20.000 and awards won agreements alumni by IED students

ı0.000students per year Event: Cocktail 2011 @IED Madrid Photo by: Antonio Guzmán

66 > 67 AWA R DS Awards Some of the most recent recognition for IED students. Roca Jump de Gap Contest 2013 First Prize Giovani Leoni 2012 Designer: Marta Cuquet and Sanna Völker Film category Design Designer: Livio Basoli and Lorenzo Picchiotti Project: Still you Art Direction and Copywriting Project: Blind Test Silver Medal NC Awards 2008 Second Prize Ferrari World Global Winner Nokia Competition Designer: Mattia D’Aura Design Contest 2011 Tune Remake 2011 First Prize Red Bull Contest 2012 Art Direction and Copywriting Designer: Samir Sadikhov Designer: Valerio Alessandro Sizzi Designer: Patrizia Vaccino, Flavio Fabbri and Andrea Project: Chiquita giovani 2007 Transportation Design - Car Design Sound Design Pinca Project: XEZRI Project: Dubstep Version Art Direction and Copywriting Winners Next Generation Project: Il lupo perde il pelo e il vizio Designer: Marta Forghieri, Ludovico Loffreda, Santo Selected Targa Giovani Selected Targa Giovani Spada, Isabella Zoboli and Lucia Jang ADI Design Index 2011 ADI Design Index 2012 Finalist at Europe Cristal Festival 2012 Fashion Design Designers: Matteo Vilardo, Luke Hornung Designer: Attila Veress, Simone Bonanni and Yigit Bora Designer: Mattia Rivetti and Caterina Gobbi Product Design Art Direction and Copywriting Winner of the R+FAD scholarship Contest Product Design Project: ATMO in collaboration with GIVI Designer: Pau Ros Project: Organic Pack in collaboration with TSV Platinum and Gold Awards Product Design Designer: Valeria Murru First Prize Inspiration Graphis Awards 2012 Product Design Award Triumph 2012 Designer: Andrea Castelletti First Prize Inspiration Project: Polipolly Designer: Alla Polozenko Art Direction Award Triumph 2009 Designer: Emily Catena Fashion Design Designer: Emanuele Caldarera Product Design Project: Dragon & Butterfly Infinity First Prize Targa Bonetto 2012 Fashion Design Project: Color Id Designer: Michele Albera, Giorgia Fraterrigo, Matteo Designer: Mariangela Zasa, Giulia Frattale and Ylenia First Prize Logo Amiacque Srl Marzuoli and Alessia Perotto Winners of Idea Ecotendencies Borghetti Contest 2012 Interior Design Cosmocaixa (2011) Product Design Designer: Luca Bonadei and Lorenzo Sdraffa Project: “Le tortore” Designer: Yeray Fernández, Javier Mangas, Jaime Project: Food And Play Graphic Design Gil, Dalila Alejandra Cuéllar, Loren Juan Frofanter, Second Prize (photography section) Alfredo Marín García, Ingrid Gomà Knorn, Laura García First Prize James Dyson Awards 2011 Nutella Contest Winner Young Creative Chevrolet 2012 Dominguez, Pablo Velasco Migoya, Maria Andrea Levin, Designer: Nazzareno Ruspolini and Alessandro Forti “Un buongiorno a regola d’arte” Designer: Daria Craparo Benedikt Luedke and Cristina Fuentes Ferrero Product Design Designer: Davide Scarpantonio Fashion Communication Transportation Design Project: Sanni Graphic Design Project: E-vox Motocarga and Wearable Means of Project: Funny Morning First Prize Transport First Prize (music section) Un designer per le imprese 2012 Young Creative Chevrolet 2011 First Prize Shiseido Contest Designer: Alessio Bonifacio, Eva Bugada Designer: Roberto Attanasio, Michele Baldi and Jacopo “Make up the wall”, 2012 Product Design Bruschini Designer: Chiara Lamendola Project developed for TSC Interfodere Sound Design Art Direction

68 > 69 Becoming a IED Student

BECOMING Becoming a IED Student After the Enrollment Below you can find the steps that you will have to go Complete the Admission/Enrollment Process by fol- through in order to enter the community of IED students. lowing instructions provided by the procedures or by your Advisor. You will be given assistance in the various Before Applying steps: A IED Choose a course Visa Application (if required) The educational offer of IED group includes many pro- Tuition fee payment grams at Undergraduate and Master level, as well as Course presentation Continuing Education Courses (Summer/Winter, Se- STUDENT mester/One Year, Specialization) in the schools of De- sign, Fashion, Visual Communication and Management Lab. Study in Italy Verify the admission requirements In each country, every category of course has differ- ent admission requirements and procedures, for this www.ied.edu/study-in-italy/ reason, we invite you to check carefully the webpages general-information provided and the downloadable pdf documents. You will be able to know the specific admission procedures, the deadlines, and the required documents for the course of your choice. Study in Spain Get in touch with a IED Advisor If you need assistance, you will be able to get in touch with a IED Advisor through email or online forms. www.ied.edu/study-in- spain/general-information How to Apply Start the Admission/Enrollment Process by following instructions provided by the procedures or by your Advi- sor. You will be given assistance in the various steps: Study in Brazil Preparation of the Dossier Admission Interview/Exam (if required) Enrollment confirmation www.ied.edu/study-in- brazil/general-information

Photo by: Daria Galli

70 > 71 IED IED Scholarships Scholarships and economic facilitations IED supports young creatives by practising a policy of economic facilitations that take the form of scholarships covering part or all of the tuition fee of BA-Diploma and SCHOLAR- Master courses. These scholarships are awarded on the basis of merit to particularly deserving and motivated students. For fur- SHIPS ther information go to www.creativecontexts.com. Please contact IED advisors in order to be updated with specific economic facilitations of different kind.

Scholarships

Photo by: Stefano Casati

www.creativecontexts.com

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