The Captivate Collection
THE CAPTIVATE COLLECTION Perspectives on the business and craft of audience engagement • medium.com/captivate-us THE CAPTIVATE COLLECTION 8 Introduction: The Captivate Collection RANDY BENNETT, DIRECTOR, ENTREPRENEURSHIP AND PARTNERSHIPS UF COLLEGE OF JOURNALISM AND COMMUNICATIONS ENGAGEMENT THE CAPTIVATE COLLECTION 10 What’s the Key to Media Success? Products that Build Relationships DAVID COHN, EXECUTIVE PRODUCER, AJ+ 13 What Buzzfeed, Medium and Adafruit Know About Engagement RYAN SINGEL, CO-FOUNDER, CONTEXLY 17 Be Social, Leverage Technology, Build Stuff TOM KELLEHER, CHAIR/DEPARTMENT OF ADVERTISING, UF COLLEGE OF JOURNALISM AND COMMUNICATIONS 21 Monetize Passion, Not Pageviews: A Q&A with Jim Brady JIM BRADY, CEO, STOMPING GROUND 24 What Customers Want is Invisible to the Eye KAILA COLBIN, CO-FOUNDER, MINISTRY OF AWESOME STORYTELLING THE CAPTIVATE COLLECTION 29 From Story Told to Story Lived DARREN “DAZ” MCCOLL, GLOBAL CHIEF STRATEGY OFFICER, SAPIENTNITRO 32 An Actor’s Guide to Better Storytelling ROB BIESENBACH, CORPORATE COMMUNICATIONS CONSULTANT AND WRITER 36 Creating a Richer Storytelling Experience MARK POTTS, FOUNDER, NEWSPEG.COM MARKETING THE CAPTIVATE COLLECTION 41 The Dawn of a New Era in Marketing RISHAD TOBACCOWALA, CHIEF STRATEGIST AND MEMBER OF THE DIRECTOIRE+, PUBLICIS GROUP 44 “Emotional fulfillment, not technology, will be the stand-out offering of a winning brand” KEVIN ROBERTS, CEO WORLDWIDE, SAATCHI & SAATCHI 48 Don’t Call It Advertising Anymore DOUG WEAVER, FOUNDER AND CEO, UPSTREAM GROUP 51 We Need a New “Church
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