annual report 09/10 training content creators in a changing world www.nsi-canada.ca I THE NuTs & bolTs of NsI 41 200+ Millions 100,000+ pages filled with associate faculty dollars that NSI has views of video content success stories about members – leaders generated for the on the NSI YouTube NSI training programs in the film and national and regional Channel. and award-winning television industry economies through the alumni. who collaborate in the production of projects design and delivery of emerging from its our training programs training programs and and mentor our through the ongoing students. work of our alumni. page 40-41 page 10-21 www.youtube.com/nsicanada 45+ 35+ 30+ 96% people employed by the film festivals NSI industry awards and alumni working in the NSI Totally Television Drama Prize films have accolades won by NSI screen industries. developed series Wapos screened at in the past alumni worldwide. Bay over five successful year. seasons. page 17 page 26 page 9 page 10 NsI ProfIlE The National Screen Institute – Canada (NSI) is a non-profit educational Facebook. NSI leads in the design and delivery of programs that provide institution with headquarters in Winnipeg. As Canada’s national film, training to Canada’s visible minority and Aboriginal screen professionals. Table of contents television and digital media training school, we train content creators Our graduates work in the industry and their projects contribute to the to succeed in this changing world. NSI Profile 1 regional and national economies stimulating employment for the long Message from the Co-Chairs; NSI Board 2 Our market-driven training programs have led to employment and term. successful careers for graduates by giving them a competitive edge. Message from the CEO; According to the latest NSI alumni survey, 96% of our graduates are NSI Mission NSI Staff & Faculty 5 working in the film, TV and digital media industries. Message from the NSI delivers professional, market-driven, innovative and cutting-edge NSI Honorary Chair 8 NSI’s training programs are led by top experts working in film, programming that meets the needs, direction and future trends of television and digital media – they deliver intensive workshops and the Canadian and global media marketplace leading participants to NSI Award-winning Alumni 9 seminars (known as “boot camps”) and provide professional mentoring successful careers as content creators and industry professionals. NSI Alumni 10 throughout the course of each program session. NSI Structure NSI Drama Prize 12 For most programs, students return to their home communities NSI Features First 14 following boot camp and work with local, industry mentors on their A board of directors (up to 20 members), co-chaired by Brad Pelman, NSI Totally Television 16 projects under the leadership of the program manager, ensuring the Co-President, Maple Pictures Corp., and Raja Khanna, Co-CEO, GlassBOX growth of regional film, television and digital media communities. Television Inc., oversees the operations of NSI. Susan Millican, CEO, NSI Global Marketing 18 There is no need for students to move or relocate. reports directly to the board which is comprised of some of the leading NSI on Television 19 With more than 23 years of training experience and over 620 graduates, production, broadcast and legal talents in the Canadian industry. NSI New Voices 20 NSI knows how to deliver market-driven training that impacts the Funding Featuring Aboriginal Stories Canadian economy and cultural landscape. It is an evolving multi- Program 21 platform world and we embrace the challenge and excitement of digital For fiscal 2009-10 NSI derived 40% of its total revenues from corporate NSI Online Short Film Festival 22 applications, industry trends and social marketing. Our business is film sponsorships demonstrating the industry’s strong support of our and television training and we use the tools necessary to lead initiatives. Another 1% came through earned revenues from our NSI Online Industry Centre 23 our students to sustainable careers in Canada and beyond. programs and the remaining 59% resulted from various federal, It’s a Changing World 24 Our graduates get results. Television series developed through NSI are provincial and municipal government and agency sources, and NSI Social Marketing Machine 25 private foundations. Since the April 2009 elimination of the National broadcast on national networks to growing Canadian audiences; feature NSI All Over The World 26 films continue to be developed and play on the biggest screens; our Training School support from the Department of Canadian Heritage, as NSI Sponsors 27 short films screen around the world in renowned festivals; we show our administered through Telefilm Canada, NSI executive management and students how to access foreign markets and collaborate internationally; board have continued to work to ensure no NSI training programs are 2009-10 Audited we showcase some of the best Canadian short films at the NSI Online cancelled. New streams of revenue continue to be explored and NSI looks Financial Statements 30 Short Film Festival; we provide professional development resources and forward to ongoing partnerships with its family of private sector and 2010-11 Operating Budget 39 government sponsors and developing new relationships with additional timely business information in the NSI Online Industry Centre. We deliver NSI Associate Faculty 40 information to our industry contacts by email, e-newsletter, Twitter and stakeholders who share our vision of excellence in training the writers, directors and producers of tomorrow. www.nsi-canada.ca 1 MEssagE froM THE Co-CHaIrs brad Pelman We are proud to present the National Screen Institute Annual Report for fiscal 2009-10. Brad has over 18 years experience in Canada having worked for Astral, Sony Pictures, Malofilm Distribution NSI’s promise has always been to bring market-driven programs to our students so they can build and Lionsgate prior to the creation of Maple Pictures, sustainable careers in the industry. And we have succeeded, with 96% of our alumni working in film, one of Canada’s leading filmed entertainment television and digital media. distributors, in 2005. His focus has always been on sales, But it’s a fast-changing world and we don’t bask in our achievements – changing media trends require marketing and the execution of distribution strategy. us to adjust our programs to embrace new digital media industries. We are developing and we continue “NSI training is vital to the film, television and digital to develop new curricula so our graduates become leaders in their genres. media industry because no other organization works As new Chairs of the NSI Board of Directors, we came into this role during some exciting and changing directly with the content producers, in their places of times – never before have there been so many television series developed by NSI on Canadian work, like NSI. The theory has to be backed up by the airwaves. Films by NSI graduates continue to screen at festivals around the world. Our alumni practical especially because of the pace at which the regularly impress us with their accomplishments. practical is changing today.” NSI is playing a growing and important role to help prepare young talent for the new digital media “I cannot live without my iPhone, it truly manages my industries. We are evolving our current training programs to focus on the digital content future and entire life, and I’m addicted to various apps!” in so doing help our students remain competitive in a worldwide content creative context. As we reflect on this past year, we need to take a moment and acknowledge the talented and raja Khanna enthusiastic team behind NSI: the staff led by CEO Susan Millican and NSI executive management: Seasoned digital media entrepreneur, founder of Snap Paul Moreau, Liz Janzen and David Pollock; and the established board of directors including Vice Chair Media, co-founder of QuickPlay Media and current Christine Shipton, Finance Chair Marlene Kendall and Programming Chair Louise Clark. Co-CEO of GlassBOX Television Inc., Raja helps guide We thank Jamie Brown for his leadership and contribution as chair for the past three years, and GlassBOX toward its goal of launching new cross- welcome Marcia Martin, Fred Fuchs and Mary Powers to the board. platform channels and capture media mind-share in the digitally-savvy 18-34 year-old market. We also want to thank Susan Millican for her guidance and commitment to NSI over the past eight years. Her insight and genuine interest in the success of each student, trainer and employee will be “NSI training is vital to the film, television and digital greatly missed. media industry because of the growing importance of Canada’s knowledge economy and critical need to train We finish our first year as co-chairs of the NSI Board of Directors with excitement and promise for young Canadians to be globally competitive.” what the year ahead will bring. NSI is truly training content creators for a changing digital world. “I can’t live without streaming online video, I would be hopelessly out of touch with news and entertainment and useless at cocktail parties without it!” Brad Pelman Raja Khanna Co-Chair, NSI Board of Directors Co-Chair, NSI Board of Directors CO-PRESIDENT, MAPLE PICTURES CORP. CO-CEO, GlassBOX Television Inc. 2 www.nsi-canada.ca NsI BOARD NSI is vital to the film, television and digital media industries because... Christine Shipton | Vice Chair Jamie Brown | Past Chair Marlene Kendall | Finance Chair louise Clark | Programming Chair Canwest Media Inc. | SVP Drama & Factual Content FRANTIC FILMS | CEO & Executive Producer MANITOBA LOTTERIES CORPORATION Executive Producer/Consultant Associate Director Audit & Risk Management “…the organization listens to and “...its reach is truly national and the “...they deliver. I continue to work with the researches the pulse of our industry.