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(XI) : January – March 2018 UGC University Grants Commission Journal No.: 48996 (Conference Special) Volume 6, Issue 1 (XI) January - March 2018 NATIONAL CONFERENCE ON EMERGING ISSUES IN COMMERCE, MANAGEMENT AND TECHNOLOGY Organised by PG Department of Commerce Soundarya Institute of Management & Science, Bangalore 24th March 2018 In Association with Indian Academicians and Researchers Association (IARA) website: www.iaraedu.com Soundarya Institute of Management & Science, Bangalore About the Institute Soundarya Educational Trust was established by philanthropist Shri. Soundarya P Manjappa in the year 1993 with prime objective to impart holistic and quality education shielding traditional values intact. The trust is offering quality educa-tion from Pre-LKG to PG. Soundarya Institute of Management and Science is one of the premier and prestigious institution of the Soundarya Educational Trust was established in 2007 is spread over 9 acres with good ambience for effective teaching and learning. The institution is offering UG courses in Computer Application, Science, Commerce, Business Administration and PG course in Commerce. The institution also conducts a number of value-added certificate programs to make students better employable and competent to meet out the challenges of the competitive and in-creasingly globalizing world. The institution is accredited by NAAC for the high standards of excel-lence and UGC has recognized the institution under 2(f) and 12(B) Act to receive grants for student and teachers activities. The institution emphasizes the development of physical growth along with in-tellectual growth in its endeavour to provide quality education. Sports wing of the institution is in as-sociation with Sports Authority of India (Southern Region). The institution is marching ahead under the leadership of our beloved Principal & Director Dr. Suresh C Hegadi. About IARA Indian Academicians and Researchers Association ( IARA ) is an educational and scientific research organization of Academicians, Research Scholars and practitioners responsible for sharing information about research activities, projects, conferences to its members. IARA offers an excellent opportunity for networking with other members and exchange knowledge. It also takes immense pride in its services offerings to undergraduate and graduate students. Students are provided opportunities to develop and clarify their research interests and skills as part of their preparation to become faculty members and researcher. Visit our website www.iaraedu.com for more details. About the Conference National Conference on emerging issues in commerce, management and technology aims to bring to- gether the faculty members, researchers, students and a community of corporates from the above dis- cipline to exchange and share their experience, new ideas & research results related to the aspects of emerging trends in commerce, management & technology. The end result of the conference will ena- ble the participants to have better understandings of the latest trends in field of commerce, manage- ment in the competitive global world. A BRIEF ABOUT ORGANIZING COMMITTEES Chief Patrons Sri Soundarya P Manjappa Chariman, SET Sri Sunitha Manjappa Managing Trustee, SET Sri Keerthan Kumar CEO, SET Conference Advisory Committee Dr. Muralidhar S, HOD of Commerce & Management, GFGC, Kolar Dr. O. Ravi Shankar, Principal, Dr. KVSR Group of Institutions, Kurnool Dr. R G Saha, Associate Professor, Founder AGE, Bangalore Dr. S R Ganesh, Assistant Professor, SJC, Bangalore Prof. Parameshwaraiah, Professor, PG Department of Commerce, SIMS, Bangalore Conference Chair Person Dr. Suresh C Hegadi Principal & Director, Soundarya Institute of Management & Science Conference Convenor Mrs. Haritha M Coordinator - Master of Commerce, SIMS Conference Co-Convenor Mr. Naveen A HOD - Department of Commerce Organizing Committee Mr. Darshan C Ms. Nischitha H Faculty Coordinators Mr. Ramesh D Mrs. Sunitha N Mrs. Sowmyalatha Mr. Lokesh G Angadi Mrs. Suguna K Mrs. Thanuja V MESSAGES Chairman’s Message Soundarya Institute Of Management And Science is one of the premier institution of Soundarya Educational Trust Started way back in 2007 with the intention imparting quality education, producing responsible citizens and good human beings. The college has the state-of-heart infrastructure and highly qualified, experienced and dedicated faculties. I am extremely happy to note that the department of commerce and management is organising one day National Conference on “Emerging Trends in Commerce, Management and Technology” on 24th March 2018 to discuss and deliberated the issues concerning the recent trends, challenges and opportunities in the competitive global world. I congratulate principal, conference convenor, staff members of SIMS for their efforts in organising conference and delegates from various Institutions in making this conference a meaningful one. I am sure the deliberation of the conference will go on long way in enriching the knowledge of the participants. I wish the conference a huge success. Sri Soundarya P. Manjappa Chairman Soundarya Educational Trust Managing Director’s Message I am glad to note that the Department of Post-Graduation in commerce is organizing One day National Conference on “Emerging Trends in Commerce, Management and Technology” on 24th March 2018. I am sure that the conference will provide a good platform for the HR executives, academicians, research scholars and students to interact and share their Knowledge. I wish the Conference all the success. Smt. Sunitha P Manjappa Managing Director Soundarya Educational Trust Chief Executive Officer’s Message Soundarya Institute Of Management And Science is one of the premier institution of Soundarya Educational Trust Started way back in 2007 with the intention imparting quality education, producing responsible citizens and good human beings. The college has the state-of-heart infrastructure and highly qualified, experienced and dedicated faculties. I am extremely happy to note that the department of commerce and management is organizing one day National Conference on “Emerging Trends in Commerce, Management and Technology” on 24th March 2018 to discuss and deliberated the issues concerning the recent trends, challenges and opportunities in the competitive global world. I congratulate principal, conference convenor, staff members of SIMS for their efforts in organising conference and delegates from various Institutions in making this conference a meaningful one. I am sure the deliberation of the conference will go on long way in enriching the knowledge of the participants. I wish the conference a huge success. Sri. Keerthan Kumar. M Chief Executive Officer Soundarya Educational Trust Principal’s Message The wealth of a Nation Lies not in its natural resource but in the abilities of its human resource. Human resource can only give you the best if they have been well educated and developed. One’s they have this ability, then they have a choice. A choice in life to do what they want to do rather than to simply accept what nature imposes upon them. In this context, conferences, workshops and seminars have a very important place in academic setup. In this context the Department Of Commerce And Management of SIMS is organising one day a National Conference on “Emerging Trends In Commerce, Management & Technology” on 24th March 2018 to provide a platform to HR Executives, Academicians and Research Scholars to discuss the deliberate issues concerning the recent trends, challenges and opportunity in the field of commerce, management in competitive global world. I am convinced that the deliberations of this conference will contribute new dimensions in the field of commerce, management & technology in competitive global world. I congratulate conference convenor, staff members and students of SIMS for their efforts in organising conference and participants from the various intuitions across the country for their efforts in participating and presenting research their work in this conference. I express my deep sense of gratitude to the management of Soundarya Educational Trust for their whole hearted support and guidance in organising this conference. I wish the conference a huge success. Dr. Suresh. C. Hegadi Principal & Director Soundarya Institute of Management and science Conference Convener Message It is a matter of great pleasure to us that Soundarya Institute of Management and Science is organizing its National level Conference on “Emerging Trends in Commerce, Management and Technology”. This conference on Emerging Trends in Commerce, Management and Technology provides a platform to discuss the modern day issues in Commerce, Management and Technology. The main objective of the conference is to intensity the information of the results of theoretical research and practical developments in the fields of Commerce, Management and Technology. The collection of paper in these conference proceedings shows a maturity in the fields through new examples of Research creativity and we look forward that this conference provides a platform for future developments in research activities. I wish all the Success for the Conference. Smt. Haritha M Raju Conference secretary Soundarya Institute of Management and Science Editorial Message On behalf of the editorial board members, it is with great pleasure, humility and honour that I welcome you to this inaugural of International Journal for social sciences, an national peer-reviewed journal published by IARA. The editorial board members
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