MEGA Kazan, Ultimate fashion 10 destination

10 YEARS The biggest shopping centre in , MEGA Kazan has of one of the most economically developed regions in Russia OF SUCCESS recently been upgraded. The centre now benefits from a and surrounded by major new residential developments, the beautiful landscaped square with fountains and mood lighting, primary catchment area is booming. In a densely populated a new ‘Taste Boulevard‘ food court and the best fashion offer district with excellent transport links, MEGA Kazan is easy to in the region. Perfectly located in the city, which is at the heart reach and impossible to resist.

Urzhum Uva

Yoshkar-Ola

Mozhga

Vyatskie Polyany

Cheboksary

Mendeleevski Volzhsk KAZAN City Centre

Zelenodol’sk Elabuga

Kazan

Kanash

Chistopol’

Buinsk Al’met’evsk Catchment Areas People Distance

● Primary 555,640 < 5 km

● Secondary 781,610 5–24 km Pomaevo ● Tertiary 1,330,510 30 km Leninigorsk 10 MIN Total area: 2,667,760 Borovka 28% 19 15 MLN DRIVING Ulyanovsk CUSTOMERS BUS ROUTES VISITORS ANNUALLY CITY CENTRE WITH KIDS A region with Loyal customers

strong potential MEGA Kazan is located in the city of Kazan and attracts shoppers from all over Kazan and surrounding areas. MEGA is loved by families, lifestyle and experienced guests alike.

The Republic of Tatarstan The city of Kazan

Tatarstan is situated in the European part of the Russian MEGA Kazan is in the capital city of Kazan which is part of the Federation, right in the centre of Russia’s major industrial area Republic of Tatarstan. Kazan is the capital city of the Republic GUESTS VISIT MEGA 94 MINS AVERAGE where the rivers and meet. The Republic stretches of Tatarstan lying on the left bank of the Volga where it meets 2.3 TIMES PER MOTHS 28% 46% DWELL TIME HAVE KIDS UNDER 16 OF CUSTOMERS 290 km from north to south and 460 km from west to east. the River . Significant investment is going into new ARE MARRIED Its key highways provide fast connections to the rest of Russia. infrastructure, technologies and education. Outside of Kazan, Economically, it is highly developed; more than 120 countries, Naberezhnye is the region’s second largest city with one of including the USA, trade with Tatarstan. The major cities here the largest vehicle production plants in the world. are Kazan, Naberezhnye Chelny, , Nizhnekamsk, Zelenodolsk and . 849 EUR AVERAGE MONTHLY 77% 30 YEARS OLD 59% INCOME REGULAR AVERAGE CUSTOMER WOMEN CUSTOMERS The Republic of Tatarstan: Kazan

12.8 BILLION EUR RETAIL TURNOVER 67.900 km2 CITY AREA 5.117.131 POPULATION IN REGION Industries: INCLUDING CITY

AIRCRAFT MACHINE LIGHT CHEMICAL CONSTRUCTION BUILDING INDUSTRY INDUSTRY

City of Kazan:

425 км2 CITY AREA USE THIS AS THE COLOURED KEY FOR CATEGORIES

Family fashion

Sport 92.000 SQM GLA High + young fashion

Electronics

Classic fashion

Service

Food

Entertainment 138 STORES

5.000 PARKING SPACES

Yu Jump 77% REGULAR CUSTOMERS

Family fashion Classic fashion

Sport Service

Young fashion Food

Electronics

24% TOP OF MIND A taste for design

The redesign of MEGA Kazan creates a whole new kind of shopping a sense of arrival, beautifully landscaped gardens welcome friends experience. From the moment they walk through the doors, visitors and families and a unique 2–level food court opens up a world to MEGA Kazan know they’re somewhere special, with the best of new flavours. With every taste and all budgets catered for, MEGA fashion offer in the region. Spectacular entrances and facades create Kazan is truly the place to be.

BEST FASHION OFFER IN THE REGION

97% 94 MIN BRAND AVERAGE DWELL AWARENESS TIME

56% LIFESTYLE GUESTS IKEA Centres Russia | +7 495 221 33 11 | [email protected] | www.ikeascr.com