MEGA Kazan Kazan, Russia Ultimate fashion 10 destination
10 YEARS The biggest shopping centre in Tatarstan, MEGA Kazan has of one of the most economically developed regions in Russia OF SUCCESS recently been upgraded. The centre now benefits from a and surrounded by major new residential developments, the beautiful landscaped square with fountains and mood lighting, primary catchment area is booming. In a densely populated a new ‘Taste Boulevard‘ food court and the best fashion offer district with excellent transport links, MEGA Kazan is easy to in the region. Perfectly located in the city, which is at the heart reach and impossible to resist.
Urzhum Uva
Yoshkar-Ola
Mozhga
Vyatskie Polyany
Cheboksary Arsk Kukmor Novocheboksarsk
Mendeleevski Volzhsk KAZAN City Centre
Zelenodol’sk Elabuga
Kazan Naberezhnye Chelny
Kanash Nizhnekamsk
Chistopol’ Zainsk
Buinsk Al’met’evsk Catchment Areas People Distance
● Primary 555,640 < 5 km
● Secondary 781,610 5–24 km Pomaevo ● Tertiary 1,330,510 30 km Leninigorsk 10 MIN Total area: 2,667,760 Borovka 28% 19 15 MLN DRIVING Ulyanovsk Nurlat CUSTOMERS BUS ROUTES VISITORS ANNUALLY CITY CENTRE WITH KIDS A region with Loyal customers
strong potential MEGA Kazan is located in the city of Kazan and attracts shoppers from all over Kazan and surrounding areas. MEGA is loved by families, lifestyle and experienced guests alike.
The Republic of Tatarstan The city of Kazan
Tatarstan is situated in the European part of the Russian MEGA Kazan is in the capital city of Kazan which is part of the Federation, right in the centre of Russia’s major industrial area Republic of Tatarstan. Kazan is the capital city of the Republic GUESTS VISIT MEGA 94 MINS AVERAGE where the rivers Volga and Kama meet. The Republic stretches of Tatarstan lying on the left bank of the Volga where it meets 2.3 TIMES PER MOTHS 28% 46% DWELL TIME HAVE KIDS UNDER 16 OF CUSTOMERS 290 km from north to south and 460 km from west to east. the River Kazanka. Significant investment is going into new ARE MARRIED Its key highways provide fast connections to the rest of Russia. infrastructure, technologies and education. Outside of Kazan, Economically, it is highly developed; more than 120 countries, Naberezhnye is the region’s second largest city with one of including the USA, trade with Tatarstan. The major cities here the largest vehicle production plants in the world. are Kazan, Naberezhnye Chelny, Almetyevsk, Nizhnekamsk, Zelenodolsk and Bugulma. 849 EUR AVERAGE MONTHLY 77% 30 YEARS OLD 59% INCOME REGULAR AVERAGE CUSTOMER WOMEN CUSTOMERS The Republic of Tatarstan: Kazan
12.8 BILLION EUR RETAIL TURNOVER 67.900 km2 CITY AREA 5.117.131 POPULATION IN REGION Industries: INCLUDING CITY
AIRCRAFT MACHINE LIGHT CHEMICAL CONSTRUCTION BUILDING INDUSTRY INDUSTRY
City of Kazan:
425 км2 CITY AREA USE THIS AS THE COLOURED KEY FOR CATEGORIES
Family fashion
Sport 92.000 SQM GLA High + young fashion
Electronics
Classic fashion
Service
Food
Entertainment 138 STORES
5.000 PARKING SPACES
Yu Jump 77% REGULAR CUSTOMERS
Family fashion Classic fashion
Sport Service
Young fashion Food
Electronics
24% TOP OF MIND A taste for design
The redesign of MEGA Kazan creates a whole new kind of shopping a sense of arrival, beautifully landscaped gardens welcome friends experience. From the moment they walk through the doors, visitors and families and a unique 2–level food court opens up a world to MEGA Kazan know they’re somewhere special, with the best of new flavours. With every taste and all budgets catered for, MEGA fashion offer in the region. Spectacular entrances and facades create Kazan is truly the place to be.
BEST FASHION OFFER IN THE REGION
97% 94 MIN BRAND AVERAGE DWELL AWARENESS TIME
56% LIFESTYLE GUESTS IKEA Centres Russia | +7 495 221 33 11 | [email protected] | www.ikeascr.com