Russian Linguistic Bulletin Issn 2411-2968 (Online) Issn
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RUSSIAN LINGUISTIC BULLETIN ISSN 2411-2968 (ONLINE) ISSN 2313-0288 (PRINT) Номер свидетельства о регистрации в Федеральной Службе по надзору в сфере связи, информационных технологий и массовых коммуникаций: ПИ № ФС 77 – 58339 ЭЛ № ФС 77 – 73011 Theoretical and scientific journal. Published 4 times a year. Founder: Sokolova M.V. Editor in chief: Smirnova N.L. PhD Registry number: ПИ № ФС 77 – 58339 Publisher and editorial postal address: Ekaterinburg, Krasnoarmeiskaya St., Bldg. 4A, office 17, 620075, Russian Federation Email: [email protected] Russian Website: www.rulb.org Linguistic Bulletin Signed for printing: 22.12.2017. № 4 (12) 2017 Circulation 900 copies. Price: free. Order # 100208 Printed from the original layout. Printed by "Kompanija POLIGRAFIST" LTD Berezovsky, Teatralnaya St., Bldg.1, office 88. Russian Linguistic Bulletin is a peer-reviewed scholarly journal dedicated to the questions of linguistics, which provides an opportunity to publish scientific achievements to graduate students, university professors, persons with a scientific degree, public figures, figures of culture, education and politicians from the CIS countries and around the world. The journal is an open access journal which means that everybody can read, download, copy, distribute, print, search, or link to the full texts of these articles in accordance with CC Licence type: Attribution 4.0 International (CC BY 4.0). Editorial board: Rastjagaev A.V. PhD in Philology, Samara State Academy of Social Sciences and Humanities (Samara, Russia) Slozhenikina Ju.V. PhD in Philology, Samara State Technical University (Samara, Russia) Shtreker N.Ju. PhD in Pedagogy, PhD in Philology, Kaluga State Pedagogical University (Kaluga, Russia) Levickij A.Je. PhD in Philology, Moscow State University (Moscow, Russia) Alikaev R.S. PhD in Philology, Kabardino-Balkarian State University (Nalchik, Russia) Erofeeva E.V. PhD in Philology, Perm State University (Perm, Russia) Ivanov A.V. PhD in Philology, State Linguistic University of Nizhny Novgorod (Nizhny Novgorod, Russia) Magirovskaja O.V. PhD in Philology, Siberian Federal University (Krasnoyarsk, Russia) Kyuchukov H. PhD in Philology, Magdeburg-Stendal University of Applied Sciences (Stendal, Germany) Umnyashkin A.A. MD, professor, PhD in Philology, Director of the Center for Study of Ancient and Modern Languages of Azerbaijan (Baku, Azerbaijan) Moradi H. PhD, Lecturer, Shahid Chamran University of Ahvaz, (Ahzav, Iran) Yekaterinburg 2017 Table of Contents LINGUISTICS AND LANGUAGES (UDC 81) .................................................................................................................................... 3 CVETANOVICH I., RADOVICH V. LANGUAGE AND STYLE IN THE TIME OF GLOBAL MASS MEDIA ............................... 3 DEMINA M.A. A PHONETIC MARKER OF THE MODERN NORTH-SOUTH LINGUISTIC DIVIDE IN ENGLAND ........... 8 MURODOVA N.I., DJUMABAYEVA J.SH. TRANSLATION PROBLEMS OF ENANTIOSEMY IN FICTION FROM ENGLISH INTO RUSSIAN .......................................................................................................................................................................... 12 KYUCHUKOV H., USHAKOVA O.S., YASHINA V.I. THE MOTHER TONGUE IN MONOLINGUAL AND MULTILINGUAL CONTEXT................................................................................................................................................................................... 16 GATAULLINA K.N., MUSTAFINA D.N., NURUTDINOVA N.R., SOKOLOVA I.A., AYDAEVA G.F. COMPARATIVE ANALYSIS OF QUANTITATIVE DATA OF THE IRISH LANGUAGE FUNCTIONAL POWER IN IRELAND AND NORTHERN IRELAND .................................................................................................................................................................................... 20 MALYKHINA T.M., PRAVEDNIKOV S.P., KUZMINA A.V., STARODUBTSEVA E.A., LARINA L.I., PISAREVA L.E. ETYMOLOGICAL ANALYSIS OF LASTOCHKA (SWALLOW) LEXEME AS A CASE STUDY OF SLAVIC LEXICOGRAPHIC SOURCES .................................................................................................................................................. 26 BEREZHNYKH YE.YU. CREATIVE ADJECTIVES IN MASS MEDIA TEXTS .......................................................................... 29 TADZHIBOVA R.R. ON THE QUESTION OF FUNCTIONING OF CONVERSIONAL PATTERNS IN MODERN ENGLISH 32 GUSHCHINA L.V. SYMBOLIC MEANINGS OF PRIMARY COLOURS IN ANGLO-SAXON CULTURE ............................. 35 TYURKAN Y.A. GEOGRAPHIC SPACE AS A SPHERE OF CONCEPTS: STRUCTURE AND CONSTITUENTS ................ 38 IVANOVA E.V. ON AN APPROACH TO MODELLING THE CONCEPTUAL SPACE OF LANGUAGE SIGNS AND TEXTS ......................................................................................................................................................................................... 42 ILYICHEVA E.G. COGNITIVE ANALYSIS OF PHRASES IN ENGLISH .................................................................................. 46 SEMANTICS (UDC 81`37) ............................................................................................................................................................ 49 KHALINA N.V., VALULINA E.V., ANIKIN D.V. TOPOLOGICAL SEMANTICS: FOUNDATIONS OF THE DESCRIPTION OF THE SPATIAL DISTRIBUTION OF PROPOSITIONAL SIGNS .............................................................................................. 49 KISEL O.V., ZARUTSKAYA ZH.N., MIKHAYLOV V.V., ZARUTSKAYA A.O., BOSIK G.A. ARE PROPER NAMES MEANINGFUL OR MEANINGLESS? ................................................................................................................................................................. 54 GENERAL QUESTIONS RELATING TO BOTH LINGUISTICS AND LITERATURE. PHILOLOGY (UDC 80) ....................................... 57 BALASHOVA YU.B. TRADITIONS OF SCIENCE POPULARIZATION IN RUSSIA AS A METHODOLOGICAL BASIS TO DEVELOP THE NEW MASTER’S PROGRAM “POPULAR SCIENCE JOURNALISM” ...................................................... 57 ZABOLOTNEVA O.L. SYMBOL AS ONE OF THE PECULIARITIES OF FICTION DISCOURSE (BY WAY OF EXAMPLE OF THE WORKS BY THE ENGLISH SPEAKING AND RUSSIAN SPEAKING WRITERS) ................................................ 60 TEXT LINGUISTICS, DISCOURSE ANALYSIS. TYPOLOGICAL LINGUISTICS (UDC 81`4) ............................................................. 65 BITIUTSKAIA V.V. TASS NEWS: TECHNIQUES FOR WORKING WITH TEXT IN XX CENTURY ..................................... 65 LITVINOVA T.A., ZAGOROVSKAYA O.V. LINGUISTIC FEATURES OF THE RUSSIAN TEXTS OF PERSONS WHO COMMITTED SUICIDE AND PERSONS WITH A HIGH RISK OF AUTOAGGRESSIVE BEHAVIOR .............................. 68 SKORIKOVA T.P. LINGUO-PRAGMATIC ASPECTS OF STUDY OF RUSSIAN PUBLIC ACADEMIC SPEECH GENRES 72 LITERATURE (UDC 82) ............................................................................................................................................................... 76 ATLAS A.Z. GENRE MEMORY IN ANGELA CARTER’S RE-INTERPRETATION OF THE BLUEBEARD PLOT ............. 76 KHARITONOVA E.V., FOKINA M.S. MYTHONYMICAL SPACE PECULIARITIES IN FOREIGH FANTASY LITERATURE (BASED ON LITERARY WORKS BY J.R.R. TOLKIEN AND G.R.R. MARTIN) ................................................................... 79 GILFANOVA G.T., SALIMZANOVA D.A. THE NATIONAL-CULTURAL ORIGINALITY OF J. BOBROWSKI’S CREATIVITY: FOLKLORE, MUSIC, ART IN NOVELS AND SHORT STORIES ................................................................. 82 GALIMOVA KH.N., LEONTEVA L.A., ZIGANSHINA N.F. LITERARY ACTIVITY OF BORIS PASTERNAK IN CHISTOPOL . 85 PRACTICAL KNOWLEDGE OF LANGUAGES (UDC 81`24) ........................................................................................................... 88 BUZINA Y.N., ALASANIYA E.P. CROSS-CULTURAL EDUCATION IN NON-LINGUISTIC UNIVERSITIES: THE EFFECTIVENESS OF CASE STUDIES .................................................................................................................................... 88 KASKOVA M.E., ZABOLOTSKIKH A.V. OPTIMISATION OF ACADEMIC MOTIVATION AT A LINGUISTIC UNIVERSITY (ON THE MATERIAL OF THE ITALIAN LANGUAGE AS THE MINOR SUBJECT) ........................................................... 93 SALAMATINA I.I., MIGDAL I.YU., KOVALEVA T.A. ADULTS’ LEARNING IN A MULTILEVEL GROUP: DIFFICULTIES AND PROSPECTS ...................................................................................................................................................................... 97 GENERAL LINGUISTICS (UDC 81-1) ......................................................................................................................................... 100 LITVINOVA M.N., MENSHAKOVA N.N. METAPHORICAL REPRESENTATION OF METAPHOR IN LINGUISTICS ........ 100 APPLIED LINGUISTICS (UDC 81`33) ………………………………………………………………………………………………………………….103 ZENG TING TEACHING THE GRAMMAR OF RUSSIAN LANGUAGE AS FOREIGN IN RUSSIAN TEXTBOOKS FOR BEGINNERS (OPINION OF THE CHINESE TEACHER)……………………………………………………………………………………..103 RUSSIAN LINGUISTIC BULLETIN 4 (12) 2017 Linguistics and languages (UDC 81) DOI: https://dx.doi.org/10.18454/RULB.12.27 Цветанович И.1, Радович В.2 1,2Доцент, кандидат наук, Нишский университет, Сербия ЯЗЫК И СТИЛЬ В ЭПОХУ ГЛОБАЛЬНЫХ СМИ Аннотация Когда мы говорим о том, что нужно знать об изменчивом мире, идущем по пути неопределенностей и глобализации, нам часто очень сложно находить общий язык. Особенно, когда мы имеем дело с такими науками, как лингвистика и стилистика, сложно находить точные аргументы,