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Salty Bastard “What If Amphibious Mobility Wasn’T Just a Curiosity, but the Norm?” and Final Design Result Snekkja

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Salty Bastard “What If Amphibious Mobility Wasn’T Just a Curiosity, but the Norm?” and Final Design Result Snekkja THE YEAR IS 2050 AND THE STREETS ARE WATER, WHAT DO YOU DO? PROJECT: SALTY BASTARD “WHAT IF AMPHIBIOUS MOBILITY WASN’T JUST A CURIOSITY, BUT THE NORM?” AND FINAL DESIGN RESULT SNEKKJA “NATTEN GICK HÄN, DET GRYDDE TILL DAG, OCH DE SEGLADE STÄNDIGT.” - (Homeros’ Odyssée) OLIVER WALDERHAUG UMEÅ INSTITUTE OF DESIGN MFA TRANSPORTATION DESIGN THESIS in collaboration with SCANIA CV AB 2019 <PROJECT: SALTY BASTARD> UMEÅ ACKNOWLEDGEMENTS A SINCERE THANK YOU TO EVERYONE INVOLVED IN THIS JOURNEY First and foremost, I’d like to thank the Scania team for the support, not only throughout this project but also my internship. Kristofer for giving me the opportunity to come aboard, Ingrid for mentoring and supporting me along the way and Christian for his never wavering positivity and energy. Thank you Umeå Institute of Design, with all it’s fantastic teachers and staff for these strangely long and short years, all the way from my BFA years to now went by in a flash, yet I feel fifteen years older than when I started. It’s been a privilege to study with such a range of professional and caring people in the organisation - always putting us students in focus and doing the utmost you could to put us in our best light and on a path to success. I’ll always be grateful for that. To my classmates, you are the greatest group of people I could have imagined studying with, and I’m sure you will all go on to do great things. The sense of camaraderie we have is hard to put into words, and I have nothing but the utmost respect and love for each and every one of you. I’ll forever cherish the memories we created together in this frozen wasteland I call home. I hope we all keep in touch in this next exciting chapter of our lives, no matter where we end up. To all my family and friends, to those of you that understand what I do, and those of you that don’t - you’ve always supported me all the way and shown a great interest in the work I produced. I recognise it is a luxury not everyone in this business enjoys, and it’s been a pillar of confidence and safety to feel you standing behind me at all times. I simply can’t thank you enough. Jonna, my best friend. My partner, companion and confidante. The road travelled, with all its twists and turns, would only be half as valuable if I did not have you to share it with. For everything that you have done and everything you still do for me - I love you more than anything. 2 2019 OLIVER WALDERHAUG MFA: TD 3 <PROJECT: SALTY BASTARD> UMEÅ TABLE OF CONTENTS ACKNOWLEDGEMENTS 2-3 TABLE OF CONTENTS 4-5 ABSTRACT 6 THE BRIEF SUMMARY 6 INSPIRATION 6 PROCESS 6 RESULT 6 ABOUT OUR FUTURE 8 RELATED UNSDGs 9 #7 AFFORDABLE AND CLEAN ENERGY 9 #11 SUSTAINABLE CITIES AND COMMUNITES 9 #13 CLIMATE ACTION 9 INTRODUCTION 11 WELCOME TO WATER WORLD 11 BACKGROUND & INITIAL THOUGHTS: WHAT & WHY? 11 THE SPIRIT OF ADVENTURE 12 *ABOUT DESIGN FICTION 13 THE PROCESS 14 RESEARCH & ANALYSIS 14 INFORMATION, OPPORTUNITY & THE WAY FORWARD 14 LIVING WITH WATER 16 VENICE / ITALY 16 STOCKHOLM / SWEDEN 17 MIAMI / UNITED STATES OF AMERICA 17 CLIMATE CHANGE 18 ABOUT GLOBAL WARMING 18 THE RISING SEAS 19 COST OF COMBAT 19 FUTURE VISIONS 19 NEW FLOATING CITIES 19 AN AQUATIC COMMUNITY 19 AMPHIBIOUS VEHICLES 20 HOVERCRAFT 20 CIVILIAN MARKET INTEREST 22 SCANIA CV AB 24 COMPANY HISTORY 24 BRAND MOTIVATION 24 DESIGN LANGUAGE & DNA 25 FUTURE SCANIA 26 A BRAND TO RELY UPON 26 THESIS BACKDROP 28 PREDICTIONS & GUESSTIMATION OF THE NEXT GENERATION 28 THE YEAR IS 2050: WHAT DOES IT LOOK LIKE? 28 CONTEXT: FLOATING ISLANDS 30 THE INHABITANTS OF TOMORROW 30 PERSONA #1: GRIMM 32 4 2019 OLIVER WALDERHAUG MFA: TD TABLE OF CONTENTS PERSONA #2: ASTRID 32 PERSONA #3: LOUIS 32 KEY INSIGHTS: HUMAN NEEDS FOR MOBILITY DESIGN 33 BENCHMARKING DESIGN 34 FUNCTIONALITY & AESTHETICS 34 34 PUBLIC TRANSPORT 35 MOVING THE BRAND FORWARD 35 INITIAL PACKAGE ESTIMATION (BMW i3 REFERENCE) 36 VEHICLE CHARACTERISTICS & REQUIREMENTS 36 SIMPLIFIED BUSINESS CASE + BRANDING OPPORTUNITIES 37 TRUE AMPHIBIOUS VEHICLE VS MODULAR SYSTEM 39 WATER / LAND / WATER / LAND TRANSITIONS 39 RESEARCH CONCLUSION 40 PERSONAL GOALS 40 WISHES & AMBITIONS 41 THE IDEATION 42 DOODLE + SKETCH + CAID 42 SHAPING SOMETHIGN THAT DOESN’T EXIST INTO EXISTENCE 42 FIRST DOODLE SKETCH LOOP 44-45 INITIAL DIRTY DIGITAL WORK 46-47 PROJECTION TAPES + GREENHOUSE POD EXPLORATIONS 48-49 SIDEVIEW THEME DEVELOPMENT 50-51 DIRECTIONAL DECISION AND PROJECT ADVANCEMENT 50-51 FINAL SIDEVIEW SKETCH + GRAPHICS 52-53 FINAL SKETCH + MAYA DEVELOPMENT LOOP 54-55 THE RESULT 57 SNEKKJA /ˈsnɛhca / [noun]* 57 FINAL DESIGN PROPOSAL AT THE END OF THE ROAD (AND SEA) 59 SCANIA: SNEKKJA 60 A NEW VEHICLE FOR FIT FOR MARQUE, LAND AND SEA ALIKE 60-61 HUMAN CENTERED SERVICE DESIGN 62-63 ACCESSIBILITY AND CONVENIENCE 64 SNEKKJA: FINAL PACKAGE LAYOUT 65 THE SENSE OF PERSONAL FREEDOM 68-69 DUAL IDENTITY & DUAL NATURE 70-71 FINAL CONCLUSION & PERSONAL REFLECTION 72-75 REFERENCES 76-79 APPENDIX 81 APPENDIX: BUDGET 84 A PRIMARY COST APPROXIMATION 84 5 <PROJECT: SALTY BASTARD> UMEÅ ABSTRACT THE BRIEF SUMMARY THE YEAR IS 2050, AND THE STREETS ARE LIQUID, WHAT DO YOU DO? INSPIRATION Planet Earth is moving rapidly towards a point of no return in the climate crisis currently experienced, and while the debate is still raging on wether it is naturally occurring or not the temperature steadily increases - causing melting icecaps, expanding seas and rising oceans. It is the author’s view however, that wether the change is man-made or not is irrelevant; as there is no other planet to conduct an experiment on. Therefor it needs to be treated as a problem generated by our species to best ward for the future generations. With rising seas come new problems, many problems that have accidentally been solved by developments in other fields. Take the development of artificial islands on the coast of Norway leading to the creation of entire floating civilisations in South East Asia. It easy to believe the coast lines among the nations of Earth will expand to take advantage of the additional space and comforts of newly created islands - and from this a new lifestyle will be born. A type of life where water plays a bigger role than ever before, and the need for mobility is greater than ever calls for urgent development in the nautical vehicle department. For what kind of vehicle would best be utilised for a life between the land and the sea in the future year of 2050? PROCESS Throughout the often messy creative process many twists and turns have led the project forwards and backwards. Artistic exploration through sketching has been coupled with critical analysis of brand aesthetics and target markets. Conceptual evaluation and finalisation in 3D software and many, many loops back and forth generated visual material in both 2D and 3D to effectively communicate proposed solutions and artistic expression. The support from Scania and working out of the studio provided valuable insight for the brands future targets, but also the possibilities to collaborate and evaluate concepts along the process with engineers and modellers to ensure a believable final result. The feedback from the design team has strengthened the visual appeal of the vehicle, while the project in turn has helped the brand push its marque into the future in a visual sense. RESULT The final result is the Scania S N E K K J A, an amphibious vehicle capable of both land and aquatic travel in one single package adapted for most weather conditions. Pushing Scania further into the field of public transport, this vehicle retains the quality touch of the trucks currently delivered by the brand. It presents a new form language that stays true to the core values and roots of the manufacturer with a modern touch and offers a service provided by the brand as a personal mobility solution for people that want a more premium on demand service. A system that is always available and where convenience is the name of the game. 6 2019 OLIVER WALDERHAUG MFA: TD 7 <PROJECT: SALTY BASTARD> UMEÅ TO LIVE IS TO CHOOSE. BUT TO CHOOSE WELL, YOU MUST KNOW WHO YOU ARE AND WHAT YOU STAND FOR, WHERE YOU WANT TO GO AND WHY YOU WANT TO GET THERE. KOFI ANNAN, SECRETARY-GENERAL OF THE UNITED NATIONS. ” ABOUT OUR FUTURE The United Nations have established seventeen goals for the world as a guide to provide coming generations with a more sustainable future. They touch on most topics connected to daily life, anything from inequality to peace and climate. For this project, it is the authors wish to connect and relate the work to some of these goals (to a certain extent). Target for the goals are set to 2030. Since the hypothetical project takes place in 2050, it means that by the time the project vision would be realised, these targets were hit - creating an overall more positive outlook on the future. 8 UMEÅ 2019 OLIVER WALDERHAUG MFA: TD RELATED UNSDGs #7 AFFORDABLE AND CLEAN ENERGY The focus on access to energy might very well be the most important goal of all. It is critical for all other goals listed, as well as for the world as a whole. Anything from jobs, security, food and climate management requires energy, and it is important that it is clean energy. There needs to be an increase in the renewable KOFI ANNAN, SECRETARY-GENERAL OF THE UNITED NATIONS.
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