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Report to Council Agenda Item 6.4 Page 1 of 24 Report to Council Agenda item 6.4 Post travel report by Councillor Kevin Louey and Councillor Philip Le Liu 29 May 2018 – City of Melbourne mission to Osaka, Japan and Beijing, Tianjin, Wuxi and Suzhou China, March 2018 Presenter: David Livingstone, Manager International and Civic Services Purpose and background 1. To report to Council on the travel undertaken by Councillor Kevin Louey as mission leader and Councillor Philip Le Liu to Osaka, Japan and Beijing, Tianjin, Wuxi and Suzhou, China leading the City of Melbourne business mission for the period from 21 to 30 March 2018. 2. On 12 December 2017, the Future Melbourne Committee approved Councillors travel to lead the mission to promote Melbourne’s key capabilities in health and life sciences, sustainable urban development, innovation, start ups and general aviation. Twenty two businesses and organisations were recruited to participate. The planning and delivery of the mission is a major initiative in year 1 of the Council Plan 2017-2021. 3. The comprehensive mission program included pre-departure workshops, tailor-made business match sessions, market opportunity briefings, site visits and networking events. The program built upon Council’s long standing city-to-city partnerships and identified business opportunities aligned with Melbourne sector capabilities that are globally recognised. 4. On-ground program was coordinated utilising Council’s strong partnerships with economic development agencies, key industry groups and bi-lateral Chambers of Commerce in each city, and offshore posts of Australian federal government and Victorian government. 5. The civic delegation held high level meetings with the Mayor Yoshimura, Mayor of Osaka; Vice Mayor of Tianjin, Mayor Mayor of Wuxi and Vice Mayor Xu Meijian, Vice Mayor of Suzhou. 6. The delegation was accompanied by the Chief Executive Officer, Manager International and Civic Services, Team Leader – International and two Business Development Officers. Their roles were to assist and advise the Councillors and business delegates, facilitate introductions between Melbourne business executives and their international counterparts. The Melbourne Office Tianjin also provided in-country support in China. Key issues 7. Significant opportunities were identified based on Melbourne’s key capability sectors and market opportunities. Four memorandum of understanding were signed and a robust, customised business matching program was prosecuted for mission business delegates to meet their respective business objectives. 8. Councillors were influential in advancing of significant business projects in Asia and opened the doors to key decision makers. Their leadership was instrumental for Melbourne businesses to engage with the important markets of Japan and China. 9. As a result of the business mission, a number of significant leads are being pursued that are likely to convert to tangible commercial outcomes for City of Melbourne businesses, by further leveraging the city to city partnerships with the target cities. Work has also continued with individual business delegates in further development of business opportunities identified during the mission. 10. Management will implement a business mission monitoring and evaluation plan. Through quantitative surveying of and meeting with participants to establish an evidence-based assessment of the mission’s effectiveness, and creating an opportunity for Councillors to engage with participants to get their feedback first-hand. Page 2 of 24 Recommendation from management 11. That Council: 11.1. Notes this report and attached summary of benefits and outcomes of the City of Melbourne mission to Japan and China. 11.2. Notes that work will continue with mission delegates in the development of business opportunities identified during the mission. Attachments: 1. Supporting Attachment 2. Outcomes 3. Business Mission Itinerary 4. Photos 5. Overseas Media Attention Page 3 of 24 Attachment 1 Agenda item 6.4 Council 29 May 2018 Supporting Attachment Finance 1. The costs associated with Councillor participation was $23,936.98. This comprised of the following: 1.1 $12,080.42 for Councillor Louey as the mission leader including airfare ($7,443.35), accommodation ($4,279.06) and incidentals ($358.01). 1.2 $11,856.56 For Councillor Le Liu including airfare ($8,020.05), accommodation ($3,162.32) and incidentals ($674.19) Conflict of interest 2. No member of Council staff, or other person engaged under a contract, involved in advising on or preparing this report has declared a direct or indirect interest in relation to the matter of the report. Relation to Council policy 3. The Director, City Economy and Activation has confirmed that the travel costs accord with the requirements of the travel guidelines outlined in the Councillor Expenses and Resources Guidelines. 4. The mission delivered Council Plan Year 1 action (Major Initiative) Plan and deliver a City of Melbourne led business mission to key markets in China and Japan, as outlined in Melbourne: Doing Business Globally endorsed by Council November 2014. The innovation and start-ups sector is well represented in the mission, which has strong alignment to Council’s Start-up Action Plan endorsed by Council in 2017. Environmental sustainability 5. The carbon emission resulting from air travel was offset with the purchase of credits. Page 4 of 24 Attachment 2 Agenda item 6.4 Council 29 May 2018 OUTCOMES AND BENEFITS OF TRAVEL Outcomes 1. The following is a summary of the outcomes arising from the travel. 1.1. Councillors, through high level meetings with civic and business leaders in each city visited by the mission in Japan and China, have strengthened and deepened Melbourne’s long standing and productive international partnerships 1.2. Positively reaffirmed and enhanced important international links for Melbourne through celebratory activities aligned with the 40th anniversary of the Melbourne Osaka sister city relationship, 38 year old Melbourne Tianjin sister city relationship and the 20th anniversary of the opening of the Melbourne Office Tianjin, led by foundation Chief Representative Dr Wei Chaoyi. The office has facilitated significant business, civic and cultural connections between Melbourne and Tianjin. The mission leveraged these milestones to deepen and broaden Council’s Asia presence and focus . 1.3. Two Memorandum of Understanding (MoU) agreements were signed between the City of Melbourne and the cities of Osaka and Tianjin, which will facilitate further links, enhance knowledge and capability sharing in urban design and planning and tourism activation. In particular the MOU on sister street relations between Swanston Street and Osaka’s Midousuji Bouevard, will project Melbourne’s urban design excellence. 1.4. Two additional MoUs were signed between Melbourne organisations and their China partners: 1.4.1. MoU between RMIT University and Sino-Singapore Tianjin Eco-City focusing on collaboration in innovation, start-up, research and development. 1.4.2. MoU between Victoria Chamber of Commerce and Industry and Tianjin Federation of Industry and Commerce promoting economic and trade cooperation, technology transfer and inward investment. 1.5. Delivered over 300 tailored business matching meetings for business mission delegates in the health and life sciences, urban design, aviation, education and innovation sectors . Meetings were facilitated with the support of the Victorian Government Trade and Investment Offices, Australian Consulate General and Austrade, and economic development agencies in the target cities. 1.6. Supported the Melbourne Osaka Health Innovation Exchange (MOHIE) program which enabled four Melbourne medical technology startups to undertake a tailored three day business development program. This included pitch events, networking functions and knowledge sharing visits to Osaka hospitals and research facilities. The program demonstrated Melbourne’s strengths in medical technology and health innovation. 1.7. Demonstrated Council’s policy thought leadership, by delivering a Women in Business Roundtable in Osaka. The roundtable’s 22 attendees, discussed women’s economic empowerment and issues important to women in the workplace. 1.8. Demonstrated Melbourne’s reputation as a global food and cultural destination through presentations and panel discussion at a Osaka Food and Tourism Symposium, attended by 120 business representatives. 1.9. Investigated opportunities for future links between Melbourne and Kansai games development sector (Osaka). The site visit to HAL – College of Technology & Design and meeting with games developer Skeleton Crew Studio, provided delegates with deeper understanding of the market. 1.10. Reached over 200,000 people through regular posts on City of Melbourne social media channels including 3,000 on Council’s WeChat channel, generating over 80 stories on Twitter and attracted over 1000 hits to the corporate website. 1.11. Generated more than 35 news stories in China and Japan about the business mission in major newspapers such as Tianjin Daily and Binhai Newspaper (China) and the Nikkei, Mainichi and Asahi Newspapers (Japan). Page 5 of 24 1.12. Councillor Louey and Councillor Le Liu were interviewed on ‘Foreigners Perspective’ program, Tianjin Binhai Channel Broadcast Radio. Mr Ben Rimmer (CEO) was interviewed during his visit to Sino-Singapore Tianjin Eco-City (SSTEC). These interviews promoted Melbourne as a dynamic and sophisticated economy with world-leading capabilities; 1.13. Introduced Melbourne
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