CREATING BLUE OCEAN STRATEGY for AIR INDUS (PVT) Ltd
Total Page:16
File Type:pdf, Size:1020Kb
CREATING BLUE OCEAN STRATEGY FOR AIR INDUS (PVT) Ltd. CREATING... NOT COMPETING University of Management & Technology Creating Blue Ocean Strategy for Air Indus (PVT) Ltd. 2 PREFACE This project is done to accomplish the requirement for completion of my practicum for final semester of BS (Aviation Management) at University of Management & Technology. After screening out on ample of subject matters, I ultimately decided to go with topic "Creating a Blue Ocean Strategy for Air Indus (PVT) Ltd." as my study compels me to think that there is a strong need of incorporating Blue Ocean Strategy in Aviation industry in Pakistan. The topic was appreciated by my supervisor & I started to work on it with keen determination & hard work. I was bestowed with abundant of information through different sources that included reading & research material. Due to time constraints & mental & academic limitations, much is yet to be explored as I only did a small effort to put forward this maiden project done for aviation industry of Pakistan with respect to topic of Blue Ocean Strategy in airlines. I'm hopeful & positively looking forward for more contributions to this piece of work. I hope this incessant utilization of time & continuous efforts would turn into a continuous marathon of improvement until it reaches to summit of its perfect successions In sha Allah. Sobia Fayyaz ID: 12003001-030 Final Project, Bs Aviation Management, 2012-2016 Department of Aviation University of Management & Technology, Lahore. Dated 30 May, 2016 University of Management & Technology Creating Blue Ocean Strategy for Air Indus (PVT) Ltd. 3 Creating Blue Ocean Strategy for Air Indus (PVT) Ltd. A Project By Sobia Fayyaz 12003001-030 Supervisor: Capt. Saqib Mehmood Sheikh A Research Project Submitted to the Aviation Department In Partial Fulfilment of the Requirement of the Bachelor of Science in Aviation Management Degree University of Management & Technology Year 2012-2016 University of Management & Technology Creating Blue Ocean Strategy for Air Indus (PVT) Ltd. 4 SUPERVISOR Flt Lt (r) Saqib Mehmood sheikh Aviation Faculty & Industry Trainer Current : University of Management and Technology Consultancy Previous : Pakistan Air Force Education: PAF College, Sargodha Saqib M. Sheikh is an Ex-Pakistan Air Force fighter pilot who enjoys 15+ years experience of working on both theoretical & practical aspects of managing safety & quality in organizations. Summary Flying Career He is holder of best pilot trophy in Operational Conversion Unit, PAF & was selected for Fighter Conversion Training in USA. Moreover, he was also selected for Basic Flying Training in Saudi Arabia. Achievements in Academic Career 'Gold Medalist' in MBA (HR) 'Gold Medalist' in Bachelors 'Top in Academics' in Fighter Conversion Unit (FCU), PAF 'Top’ in Academics' in Operational Conversion Unit (OCU), PAF 'Sword of Honour' (Runner up) - PAF Academy Risalpur Teaching Experience He is serving as senior instructor in UMT since 2012, teaching Managing Human Resources in Aviation, Airline Management, Aviation Safety Management, Human Factors in Aviation, & Air Traffic Management. Consultancy As a qualified ISO 9001:2008 & OHSAS 18001:2007 Auditor and Safety Management Systems Professor, he also offers consultancy for implementation & auditing of Quality, Health & Safety Management Systems across Aviation organizations. Trainer He is a CAA certified DGR Instructor & Trainer in areas of Ramp Safety, Human Factors, Safety Management Systems & Aviation Security. University of Management & Technology Creating Blue Ocean Strategy for Air Indus (PVT) Ltd. 5 Volunteer Experience He is a qualified Parachutist, Special Services Group (PTS) & also certified in courses that include Sea Survival Course, Jungle & Mountain Survival Course & Arabic Language Course, PAF Experience He has provided his services in many institutions. His experiences are as follows: Senior Faculty, Department of Aviation University of Management and Technology 2012 – Present (4 years) Department of Aviation Aviation Trainer - Ramp Safety, SMS & Human Factors Consultancy January 2015 – Present (1 year 6 months) Lahore, Pakistan ISO 9001:2008 & OHSAS 18001:2007 And ISAGO Consultancy February 2015 – Present (1 year 5 months) Lahore, Pakistan GD (Pilot) Pakistan Air Force June 1998 – October 2008 (10 years 5 months) Education He completed his FSc. (Pre-Engineering) from PAF College Sargodha. He then did his BSc. (Double Maths & Physics) from University of Peshawar & then completed his MBA (HR) from UMT. His MS (Management Sciences) is in progress from UMT. Certifications Diploma in American (Aviation) Language, San Antonio- Texas United States Department of Defense Starting May 2003 Certified Trainer (CWO) Qatar Airways ISO 9001:2015 Transition Course PIQC Institute of Quality Starting 2016 Safety Management Systems Civil Aviation Authority of Pakistan Certified DGR Instructor Civil Aviation Authority of Pakistan University of Management & Technology Creating Blue Ocean Strategy for Air Indus (PVT) Ltd. 6 RESEARCHER Sobia fayyaz Student (Aviation Management) Current : University of Management and Technology Student Education: BSc. (Aviation Management) Sobia is a confident, judicious & a creative student. She is in a continuous mode of struggle to impart her role through knowledge & dedication for cause of human development as individuals & organizational development on whole in all the concerning areas of respective field. Summary Achievements in Academia She has been a bright & energetic student attaining many achievements. In order to commend her academic progress in all semesters, she has been awarded 7 Rector's & Dean's merit awards by Office of Controller Examinations, UMT based on her results. Experience She has been working as a Traffic Assistant for Gerry's Dnata at Allama Iqbal International Airport, Lahore during the course of her studies. Education She completed her Matriculation (Computer Science) from Kips School, Lahore & did her Intermediate (Commerce) from Punjab Group of Colleges, Lahore. Further, she enrolled in BSc. (Aviation Management) at UMT. She has always shown keen interest in subjects of Management, Marketing, Accounting & many other Aviation related subjects such as General & Corporate Aviation, Aviation Weather, Air Traffic Management, Human Factors in Aviation, Airport Planning & Management etc, a few of which she scored highest in. Extra Courses Flight Operations Officer Course Star Aviation Starting April 2013 Passenger & Cargo Handling Services Courses Gerry's Dnata May 2014 - August 2014 University of Management & Technology Creating Blue Ocean Strategy for Air Indus (PVT) Ltd. 7 This page is intentionally left blank University of Management & Technology Creating Blue Ocean Strategy for Air Indus (PVT) Ltd. 8 ACKNOWLEDGEMENTS All the Praises for Allah Almighty, the Lord of the Worlds, The Most Gracious & Ever Merciful. I would have never been able to complete this practicum without the help of Allah (SWT) first, & then with assistance of all my mentors as their kindness & motivation has always kept my spirits high. I feel proud being a part of this prestigious department of Aviation at UMT growing under the leadership of guru Sir Capt. Imran Saeed who is no less than a beacon light to all. It is due to encouragement of my teachers that my focus was keenly dedicated & determined towards this work of mines. Everything I learned here would help me lead to paths of success forever In sha Allah. Next, I’d like to articulate my gratefulness to my Supervisor Capt. Saqib Mehmood Sheikh to whom I'm very thankful for supervising my work. His guidance throughout the project was inestimable. I’d like to thank few interviewees who shared their knowledge with me & gave me a great insight while in my surveys & questionnaires. At last, I’d like to extend thanks to my family & friends for their continuous support. Dated: 14-04-2016 University of Management & Technology Creating Blue Ocean Strategy for Air Indus (PVT) Ltd. 9 This page is intentionally left blank University of Management & Technology Creating Blue Ocean Strategy for Air Indus (PVT) Ltd. 10 CONTENTS Preface Acknowledgements Executive Summary PART - 1 General Perspectives Chapter 1: Introduction 1.1 Purpose of Study........................................................................................19 1.2 Research Object.........................................................................................19 1.3 Limitations............................................................................................19-20 Chapter 2: Research Methodology 2.1 Research Questions...................................................................................22 2.2 Research Methodology.............................................................................22 2.2.1 Primary Data.....................................................................................22 2.2.2 Secondary Data.................................................................................22 2.3 Literature Review.....................................................................................23 Chapter 3: Theoretical Perspective 3.1 Blue Ocean Strategy..................................................................................25 3.1.1 History & Background........................................................................25 3.1.2 Definitions..........................................................................................25 3.1.3 Why Blue Ocean Strategy