Old Port Wakefield Road, Two Wells May 2020 Master Plan Prepared for Adelaide Plains Council Contents Summary 3 Introduction 5 Existing conditions 7 Vision 9 Principles 10 Context 11 Master plan 15 Wayfinding + Branding 19 Village Green Concept Design 21 Tool kit 25 Implementation 29 4th May 2020 Produced by Jensen Plus Level 1, 21 Roper Street Adelaide 5000 South Australia 08 8338 5511 [email protected] www.jensenplus.com.au Old Port Wakefield Road, Two Wells Master Plan 1. Summary In late 2019, funding through the Jensen PLUS has worked with Adelaide The Drought Communities Programme along The main projects identified to be completed Australian Government’s Drought Plains Council since 2018 on master planning with the strategic direction fro Two Wells by the end of 2020 include: strategies for the main street of Two Wells. formulated the Vision for the master plan; _ Revitalised Public Space next to the Library Communities Programme provided From these works, a series of principles for the - Two Wells Village Green with nature an opportunity for the Adelaide Plains main street refresh were identified and used “By Christmas 2020 revitalise the town of playspace and new public toilet to ensure the identified projects aligned with Two Wells by innovatively implementing Council to accelerate a program to the strategic direction for Two Wells. These urban design projects along the main street.” _ Greening of the main street with new street refresh the main street of Two Wells. principles include: tree planting and opportunities for raised Working closely with Council, Jensen planters _ New street furniture PLUS used the funding as a framework _ Renewing the public Realm _ Better pedestrian crossings to identify short and long term projects _ Defining safe and accessible movement along Old Port Wakefield Road. The routes _ New signage throughout the main street including wayfinding, informative and town following master plan illustrates these _ ‘See’ Two Wells gateway markers. projects and identifies a programme of _ Support business to activate the street works to be completed by the end of December 2020 and beyond. 3 HART RESERVE Gawler Road Mallala Road Old Port Wakefield Road PETTICOAT LN LIBRARY IGA WELLS RD Port Wakefield Road (highway) Drew Street BAKERY HISTORICAL TWO WELLS TWO WELLS OVAL Old Port Wakefield Road, Two Wells Master Plan 2. Introduction An introduction to Two Wells and the project About Two Wells Project Objectives Lessons from elsewhere Two Wells is a town of about 2,000 Jensen PLUS has worked with Adelaide Plains Experience from other main streets and regional Council since 2018 on master planning strategies towns can help identify wider trends and context people, located on the Adelaide Plains, for the main street of Two Wells. that could influence the future of Two Wells Main 45km north of Adelaide, South Australia. In late 2019 a funding opportunity through the Street as well. Wider trends include: Australian Government’s Drought Communities _ Main streets focusing not just on shopping but moving The town’s 175 households are projected Programme provided a framework to accelerate to a broader offer including retail, entertainment, and to grow significantly in number over projects to refresh the main street. community activity. coming decades to about 2,750, as This master plan outlines short and longer term _ Quality and niche food and beverage uses are a result of major new residential improvements and design concepts for Old Port frequently leading the influx of activity to new areas. Wakefield Road and surrounding spaces. A vision developments now underway around and principles to guide public realm improvements _ Authentic shops (not chains or franchises), and the town. are also established. experiences unique to the place (including public art) are essential for local and tourist vibrancy. In addition this master plan aims to achieve the Port Wakefield Road - the highway following objectives: _ Quality public realm is essential to attracting more connecting the mid-North to Adelaide customers/visitors, and enticing them to stay longer. _ Provide a document which can be used to This includes seating, shelter, signage, wifi and outdoor - passes close to the town to the west. leverage sponsorship and secure other funding opportunities. experiences. Old Port Wakefield Road is Two Wells’ An active community reference group played a role in shaping the design and _ Integrate with crown land master planning. _ Designing streets for people that are safe, functional, implementation of Kapunda’s recently built Town Square main street, and contains local services comfortable and green are increasingly prerequisites to _ Develop quick, fast and innovative implementation successful main street precincts. and shops. methods. _ Develop a framework that reflects community All these lessons helped inform the approach to the Two Two Wells’ distinctive pattern of aspirations and addresses the inter-relationships Wells design investigations and master plan. development has resulted in most between the elements of the urban environment. shops and businesses being located on _ Facilitate the development of a more attractive the east side of the street, with fewer and vibrant public realm. _ Consolidate priorities for the Adelaide Plains buildings, and more open spaces, on Council, main street business owners, Two Wells the west side. Developments on the Regional Action Team (TWRAT) and the local west side of Old Port Wakefield Road community. _ Create linkages with the Two Wells Oval, Hart are mostly civic buildings including the Reserve and new residential developments. town’s library, council offices, police _ Consider opportunities presented by under- station and post office, some of which grounding power lines to enhance the streetscape. are heritage listed. _ Actively attract people to visit and stop in Two At Sixth Street, Murray Bridge, Jensen PLUS led a team to transform the Wells. streetscape into an attractive, green and functional street. Rain gardens pictured here catch stormwater and passively irrigate the new trees and plantings. _ THINK BIG and change the perception of Two Wells. 5 “A Community Reference Group comprising of passionate business and community leaders has been formed to gather community input and guidance for the Main Street upgrade from master plan through rapid implementation in 2020.” Existing conditions Seating at Soldiers Memorial Park Retail and shop frontages Disabled car park near post office build-out Shaded car park adjacent Two Wells Oval Outdated wayfinding signage Entry to Two Wells from Brooks Rd Seating node in front of post office with large pine tree Jacaranda in Soldiers Memorial Garden play space Old Port Wakefield Road, Two Wells Master Plan Overhead power lines to north east side of the main street Raised planters in front of main street retail Reserve adjacent the Library on the main street Public Toilet Palms framing Library Heritage building Existing amenity planting to build-outs with small Crepe Myrtles Petticoat Lane Path leading to the Historic Two Wells Reserve Historic Two Well Reserve with indigenous sculptures 8 4. VISION “By Christmas 2020 revitalise the town of Two Wells by innovatively implementing urban design projects along the main street.” Old Port Wakefield Road, Two Wells Master Plan 5. Principles Guiding Principles for Urban Design in Two Wells In 2018 Jensen PLUS were invited by Renew the public Define safe ‘See’ Two Wells Support business to the Adelaide Plains Council to review realm and accessible Making the town more attractive and activate the street the 2010 Two Wells Urban Design interesting to visitors by: movement routes Initiate a range of small initiatives Guidelines. From the review, key actions Selectively refresh the public realm 1. upgrading the ‘Wells’ heritage area including: for urban renewal were identified. focused on: 1. identify priority street crossing(s) and associated walking trails from 1. a regular street events program led e.g. refuge island, zebra or the main street, especially from 1. keeping the relaxed rural feel of the by local businesses These actions have been adopted as buildouts, and build one or two the central main street area; street 2. a business support programme guiding principles for the Two Wells 2. provide appropriate disabled 2. screening or relocating the council 2. providing natural existing and future focussing on marketing, customer Main Street Master Plan. parking access depot street crossing points service and retail displays 3. simplify complicated car park areas 3. upgrading wayfinding and 3. specific sites for more outdoor 3. make better outdoor dining areas information signage for the seating/eating, bike parks, planting 4. provide cycle racks and cycle route where there is business support trails and area viewed from the and shelter markers (potentially with parklets or main street and viewed from the an expression of interest grant 5. identify and promote RV parking 4. support a location for a regular Highway programme to identify more active produce market/events area areas in the main street and on 4. reviewing landscaping south of the business partners) considering the original site under Highway 1. main street and along the Highway the pines near the bakery; provide 4. a ‘façade refreshing’ program for to get better views of the town service points for power and water main street buildings, coordinated from the Highway in the preferred location. by council for colours and styles 5. promote the State listed buildings 5. prepare a simple investment 5. commission – with traders and arking t P as part of the heritage trail attraction strategy and prospectus developers - more public art in the ee tr experience with interpretive main street and along the trails s based on one or two meetings to n signage following an agreed strategy O confirm current owners intentions and potential investors interests, nage 6. design and deliver the refresh ig focusing on vacant frontages S projects in the short term using al c initially.