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The TV Player Report A beta report into online TV viewing

Week ending 6th March 2016

Table of contents

Page

3 Introduction

4 Frequently asked questions

5 Aggregate viewing by TV player (on-demand and live streaming)

6 Top live streaming channels

7 Top 50 on-demand programmes – last week

8 Top 50 on-demand programmes – last 4 weeks

9 Top 10 on-demand programmes by TV player

12 Top 50 on-demand programmes by operating system – last week

15 Top 50 on-demand programmes by operating system – last 4 weeks

18 Reference section

Introduction

In an era of constant change, BARB continues to develop its services in response to fragmenting behaviour patterns. Since our launch in 1981, there has been proliferation of platforms, channels and catch-up services. In recent years, more people have started to watch television and video content distributed through the internet. Project Dovetail is at the heart of our development strategy. Its premise is that BARB’s services need to harness the strengths of two complementary data sources. - BARB’s panel of 5,100 homes provides representative viewing information that delivers programme reach, demographic viewing profiles and measurement of viewers per screen. - Device-based data from web servers provides granular evidence of how online TV is being watched. The TV Player Report is the first stage of Project Dovetail. It is a beta report that is based on the first outputs from BARB working with UK television broadcasters to generate data about all content delivered through the internet. This on-going development delivers a census-level dataset that details how different devices are being used to view online TV. Stage 2 of Project Dovetail will integrate this dataset with the outputs that our customers are used to receiving from BARB. We are in the final stages of tendering the contract for this stage. More news will follow on how we will deliver this. Click here to watch a short video that brings Project Dovetail to life. Alternatively, contact [email protected] with any questions.

Only viewing time for audited platforms is included. See page 19. BARB’s TV Player Report - Page 3 Frequently asked questions

Click on any of the questions below to get an explanation.

What is this report telling me? What does the terminology mean? Which of these numbers are already covered by the BARB panel? How is online viewing data generated? Are the data generated only from BARB panel homes? What is "Average Programme Streams"? Why is the report being published in beta format? Why are some broadcasters' platforms missing from the report? Does the report cover live streaming and on-demand viewing? What is the difference between measuring live streaming and on-demand viewing? Are you reporting on consumption of advertising? Is viewing to downloads included? What period does the report cover? What are Android, Apple iOS and Website players? What proportion of all online viewing does the report account for? Will the report encompass other operating platforms? Does the TV Player Report include viewing through internet-only content platforms? How does the implementation process work? How does the auditing process work?

Only viewing time for audited platforms is included. See page 19. BARB’s TV Player Report - Page 4 Aggregate viewing by TV player (on-demand and live streaming) Week ending 6th March 2016

Total viewing time (minutes)

All platforms Android app Apple iOS app Website player

TOTAL 813,357,767 90,419,798 386,618,339 336,319,630

All TV players Live streaming 75,986,524 3,964,229 61,772,819 10,249,476

On-demand 737,371,244 86,455,569 324,845,520 326,070,154

All 4 Live streaming 4,864,296 - 4,864,296 - On-demand 89,709,217 8,355,092 37,867,791 43,486,334

BBC iPlayer Live streaming 41,930,202 - 41,930,202 - On-demand 491,754,870 63,397,723 182,368,064** 245,989,083

ITV Hub Live streaming 29,192,025 3,964,229 14,978,321 10,249,476 (incl. UTV Player) On-demand 93,984,723 14,702,755 43,845,150 35,436,818

Sky Go* On-demand 60,764,515 - 60,764,515 -

UKTV Play On-demand 1,157,919 - - 1,157,919

*The viewing time given for Sky Go includes viewing to other broadcasters.

** BBC iPlayer’s on-demand viewing on the Apple iOS platform is understated due to an unresolved issue with the BBC’s tag management system. This has affected data since 2nd March 2016.

Only viewing time for audited platforms is included. See page 19. BARB’s TV Player Report - Page 5 Top live streaming channels Week ending 6th March 2016

Total viewing time (minutes)

Total Own apps Sky Go live/bbc_one 31,187,793 31,187,793 ITV 15,865,978 15,865,978 live/bbc_two 4,804,506 4,804,506 ITV2 4,024,555 4,024,555 ITVBE 3,828,003 3,828,003 live/bbc_news24 3,375,913 3,375,913 ITV4 2,839,294 2,839,294 ITV3 2,423,355 2,423,355 C4 1,907,224 1,907,224 E4 1,368,130 1,368,130 live/cbeebies 1,012,103 1,012,103 live/F4 758,802 758,802 live/cbbc 725,643 725,643 live/bbc_four 692,989 692,989 live/M4 514,187 514,187 live/4S 315,953 315,953 live/citv 210,842 210,842 live/bbc_parliament 108,966 108,966 live/bbc_alba 13,361 13,361 live/s4cpbs 8,928 8,928

Only viewing time for audited platforms is included. See page 19. BARB’s TV Player Report - Page 6 Top 50 on-demand programmes Week ending 6th March 2016

Avg Avg Programme TV Player Programme Programme TV Player Programme Streams Streams 1 EastEnders 01/03/2016 BBC A, I, W 319,305 27 Coronation Street (Series 57) 2016 Episode 8853 ITV A, I, W 75,834 2 EastEnders 29/02/2016 BBC A, I, W 309,324 28 The Voice UK Series 5 Battles 1 BBC A, I, W 75,825 3 EastEnders 03/03/2016 BBC A, I, W 283,096 Panorama: Cops, Criminals, Corruption: The Inside 29 BBC A, I, W 74,608 4 The Night Manager: Episode 2 BBC A, I, W 274,858 Story 30 City Series 18 Under BBC A, I, W 73,943 5 EastEnders 04/03/2016 BBC A, I, W 247,121 The People V OJ Simpson: American Crime Story: The 6 Thirteen: Episode 1 BBC A, I, W 230,166 31 BBC A, I, W 72,814 Run Of His Life 7 Happy Valley Series 2 Episode 4 BBC A, I, W 226,642 32 The Voice UK Series 5 Battles 2 BBC A, I, W 69,092 8 Cuckoo Series 3 Mums Group BBC A, I, W 207,560 Match Of The Day 3 Series 2015/2016 Van Gaal's 33 BBC A, I, W 68,703 9 The Only Way Is Essex (Series 17) Episode 0001 ITV A, I, W 203,973 Tumble & Arsenal's Title Chances The People V OJ Simpson: American Crime Story: The 34 4 O'Clock Club Series 5 Ferret BBC A, I, W 67,986 10 BBC A, I, W 177,123 Dream Team The People V OJ Simpson: American Crime Story: 35 BBC A, I, W 66,625 11 The Only Way Is Essex (Series 17) Episode 0002 ITV A, I, W 175,603 From The Ashes Of Tragedy 12 Call The Midwife Series 5 Episode 7 BBC A, I, W 174,002 36 Happy Valley: Episode 3 BBC A, I, W 65,937 13 Life And Death Row Series 2 Truth BBC A, I, W 168,395 37 Dragons' Den: Pitches To Riches BBC A, I, W 65,453 14 The Dumping Ground Series 4 Submarine BBC A, I, W 136,237 38 Ibiza Weekender (Series 2) Episode 0004 ITV A, I, W 65,444 15 The Night Manager: Episode 1 BBC A, I, W 134,254 39 Stewart Lee's Comedy Vehicle Series 4 Wealth BBC A, I, W 62,765 16 Young, Welsh And Pretty Skint Series 2016 Episode 1 BBC A, I, W 114,290 40 Emmerdale (Series 45) 2016 Episode 7438 ITV A, I, W 58,268 17 Fresh Meat S4E2 ALL 4 A, I, W 98,630 41 Emmerdale (Series 45) 2016 Episode 7437 ITV A, I, W 58,076 18 Stag: Episode 1 BBC A, I, W 96,569 42 EastEnders 25/02/2016 Part 2 BBC A, I, W 57,680 19 Millie Inbetween Series 2 Out Of The Woods BBC A, I, W 95,160 43 Emmerdale (Series 45) 2016 Episode 7439 ITV A, I, W 56,032 20 Coronation Street (Series 57) 2016 Episode 8851 ITV A, I, W 92,211 44 Emmerdale (Series 45) 2016 Episode 7441 ITV A, I, W 54,278 21 Thirteen: Episode 2 BBC A, I, W 86,967 45 Life And Death Row Series 2 Punishment BBC A, I, W 53,975 46 Trapped: Episode 6 BBC A, I, W 53,373 22 Coronation Street (Series 57) 2016 Episode 8850 ITV A, I, W 86,231 47 Emmerdale (Series 45) 2016 Episode 7442 ITV A, I, W 52,070 23 Coronation Street (Series 57) 2016 Episode 8849 ITV A, I, W 83,333 48 Series 30 Fatal Error - Part 1 BBC A, I, W 50,732 24 Shetland Series 3 Episode 6 BBC A, I, W 80,696 49 Pompeii: New Secrets Revealed With Mary Beard BBC A, I, W 50,685 25 Casualty Series 30 Fatal Error - Part 2 BBC A, I, W 76,063 50 Hollyoaks S25E42 ALL 4 A, I, W 50,666 26 Coronation Street (Series 57) 2016 Episode 8852 ITV A, I, W 75,995

Only viewing time for audited platforms is included. See page 19. Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 7 Top 50 on-demand programmes 4 weeks ending 6th March 2016

Avg Avg Programme TV Player Programme Programme TV Player Programme Streams Streams 1 The Night Manager: Episode 1 BBC A, I, W 431,512 28 War and Peace: Episode 6 BBC A, I, W 257,958 2 Smithy Runs for Fifa President: Sport Relief Special BBC A, I, W 428,155 29 Call the Midwife Series 5 Episode 6 BBC A, I, W 256,444 3 Happy Valley Series 2 Episode 1 BBC A, I, W 417,176 The People v OJ Simpson: American Crime Story: The 30 BBC A, I, W 247,178 4 EastEnders 25/02/2016 Part 2 BBC A, I, W 402,999 Run of His Life 5 EastEnders 25/02/2016 Part 1 BBC A, I, W 364,133 31 EastEnders 04/03/2016 BBC A, I, W 247,122 6 EastEnders 23/02/2016 BBC A, I, W 359,025 32 Life and Death Row Series 2 Punishment BBC A, I, W 227,574 7 EastEnders 18/02/2016 BBC A, I, W 358,919 33 Happy Valley Series 2 Episode 4 BBC A, I, W 226,615 8 EastEnders 19/02/2016 BBC A, I, W 345,947 34 The Great Sport Relief Bake Off Series 3 Episode 3 BBC A, I, W 219,673 9 Happy Valley Series 2 Episode 2 BBC A, I, W 344,268 35 Call the Midwife Series 5 Episode 4 BBC A, I, W 217,260 10 EastEnders 16/02/2016 BBC A, I, W 337,524 36 The Dumping Ground Series 4 Growing Pains BBC A, I, W 212,181 11 EastEnders 12/02/2016 BBC A, I, W 328,257 37 Call the Midwife Series 5 Episode 7 BBC A, I, W 211,717 12 EastEnders 01/03/2016 BBC A, I, W 319,305 38 The Dumping Ground Series 4 Hold the Front Page BBC A, I, W 210,937 13 EastEnders 22/02/2016 BBC A, I, W 318,958 39 Cuckoo Series 3 Mums Group BBC A, I, W 207,561 14 Cuckoo Series 3 Birth BBC A, I, W 318,822 40 The Only Way Is Essex (Series 17) Episode 0001 ITV A, I, W 205,793 15 EastEnders 15/02/2016 BBC A, I, W 314,624 41 Death in Paradise Series 5 Episode 6 BBC A, I, W 204,961 16 EastEnders 29/02/2016 BBC A, I, W 309,324 42 The Great Sport Relief Bake Off Series 3 Episode 4 BBC A, I, W 204,423 The People v OJ Simpson: American Crime Story: 43 Death in Paradise Series 5 Episode 7 BBC A, I, W 194,047 17 BBC A, I, W 302,704 From the Ashes of Tragedy 44 The Voice UK Series 5 Blind Auditions 7 BBC A, I, W 191,514 18 Happy Valley: Episode 3 BBC A, I, W 300,885 45 The Graham Norton Show Series 18 Episode 18 BBC A, I, W 191,363 19 Thirteen: Episode 1 BBC A, I, W 293,507 46 The Voice UK Series 5 Battles 1 BBC A, I, W 184,169 20 Life and Death Row Series 2 Execution BBC A, I, W 293,364 47 Shetland Series 3 Episode 5 BBC A, I, W 180,852 21 EastEnders 09/02/2016 BBC A, I, W 289,758 The People v OJ Simpson: American Crime Story: The 48 BBC A, I, W 177,124 22 EastEnders 11/02/2016 BBC A, I, W 288,978 Dream Team 23 The Night Manager: Episode 2 BBC A, I, W 288,002 49 The Dumping Ground Series 4 They Walk Among Us BBC A, I, W 176,611 24 EastEnders 03/03/2016 BBC A, I, W 283,096 50 The Only Way Is Essex (Series 17) Episode 0002 ITV A, I, W 175,603 25 EastEnders 08/02/2016 BBC A, I, W 274,961 26 Cuckoo Series 3 The Application BBC A, I, W 263,548 27 Call the Midwife Series 5 Episode 5 BBC A, I, W 259,517

Only viewing time for audited platforms is included. See page 19. Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 8 Top 10 on-demand programmes by TV player Week ending 6th March 2016 All 4 Platforms included: Android app, iOS app, website player

Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams

1 Fresh Meat S4E2 98,630 First Dates S4E21 157,988

2 Hollyoaks S25E42 50,666 Fresh Meat S4E1 152,455

3 Hollyoaks S25E43 48,724 Gogglebox S7E1 108,566

4 Tattoo Fixers S2E11 48,121 Fresh Meat S4E2 98,672

5 Gogglebox S7E3 47,716 Gogglebox S7E2 90,448

6 Amy S1E1 46,810 Deutschland 83 S1E6 80,864

7 Hollyoaks S25E44 46,019 Tattoo Fixers S2E8 79,504

8 Hollyoaks S25E45 43,710 Tattoo Fixers S2E9 76,940

9 Fresh Meat S4E1 41,441 First Dates S4E20 74,273

10 Hollyoaks S25E46 35,111 Royal Navy School S1E1 72,550

BBC iPlayer Platforms included: Android app, iOS app, website player

Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams

1 EastEnders 01/03/2016 319,305 The Night Manager: Episode 1 431,512

Smithy Runs for Fifa President: Sport Relief 2 EastEnders 29/02/2016 309,324 428,155 Special 3 EastEnders 03/03/2016 283,096 Happy Valley Series 2 Episode 1 417,176 4 The Night Manager: Episode 2 274,858 EastEnders 25/02/2016 Part 2 402,999 5 EastEnders 04/03/2016 247,121 EastEnders 25/02/2016 Part 1 364,133 6 Thirteen: Episode 1 230,166 EastEnders 23/02/2016 359,025 7 Happy Valley Series 2 Episode 4 226,642 EastEnders 18/02/2016 358,919 8 Cuckoo Series 3 Mums Group 207,560 EastEnders 19/02/2016 345,947

The People V OJ Simpson: American Crime Story: 9 177,123 Happy Valley Series 2 Episode 2 344,268 The Dream Team 10 Call The Midwife Series 5 Episode 7 174,002 EastEnders 16/02/2016 337,524

Only viewing time for audited platforms is included. See page 19. BARB’s TV Player Report Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. Page 9 Top 10 on-demand programmes by TV player Week ending 6th March 2016 ITV Hub (includes UTV Player) Platforms included: ITV Hub - Android app, iOS app, website player UTV Player – Website player

Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams

1 The Only Way Is Essex (Series 17) Episode 0001 203,973 The Only Way Is Essex (Series 17) Episode 0001 205,793 2 The Only Way Is Essex (Series 17) Episode 0002 175,603 The Only Way Is Essex (Series 17) Episode 0002 175,603 3 Coronation Street (Series 57) 2016 Episode 8851 92,211 Sam Faiers Baby 159,756 4 Coronation Street (Series 57) 2016 Episode 8850 86,231 Coronation Street (Series 57) 2016 Episode 8836 111,841 5 Coronation Street (Series 57) 2016 Episode 8849 83,333 Coronation Street (Series 57) 2016 Episode 8843 111,776 6 Coronation Street (Series 57) 2016 Episode 8852 75,995 Coronation Street (Series 57) 2016 Episode 8838 111,620 7 Coronation Street (Series 57) 2016 Episode 8853 75,834 Coronation Street (Series 57) 2016 Episode 8848 109,240 8 Ibiza Weekender (Series 2) Episode 0004 65,444 Coronation Street (Series 57) 2016 Episode 8841 109,068 9 Emmerdale (Series 45) 2016 Episode 7438 58,268 Coronation Street (Series 57) 2016 Episode 8840 106,364 10 Emmerdale (Series 45) 2016 Episode 7437 58,076 Coronation Street (Series 57) 2016 Episode 8835 105,366

Sky Go Platforms included: iOS app

Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams

1 Ex On The Beach S4E7 26,760 Ex On The Beach S4E4 34,967 2 The Walking Dead S6E11 13,199 Ex On The Beach S4E5 33,899 3 Peppa Pig S2E54 12,547 Ex On The Beach S4E6 29,762 4 Film:Terminator Genisys 2015 9,230 Ex On The Beach S4E7 26,760 5 Peppa Pig S2E62 8,929 Film:Pitch Perfect 2 2015 23,978 6 Peppa Pig S2E89 8,694 The Lion Guard: Return Of The Roar S1 22,581 7 Dc's Legends Of Tomorrow S1E1 8,481 Film:Frozen Fever 2015 20,295 8 Limitless S1E4 7,543 The Walking Dead S6E9 18,638 9 Film:Mad Max: Fury Road 2015 7,448 Film:Fast & Furious 7 2015 17,300 10 The Flash S2E10 6,974 Limitless S1E1 16,952

Only viewing time for audited platforms is included. See page 19. BARB’s TV Player Report Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. Page 10 Top 10 on-demand programmes by TV player Week ending 6th March 2016 UKTV Play Platforms included: Website player

Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams

1 Suits S5E15 2,863 Suits S5E14 2,926 2 Parks And Recreation S5E3 713 Suits S5E15 2,863 3 Parks And Recreation S5E4 692 Suits S5E13 2,814 4 Alan Davies: As Yet Untitled S3E10 642 Suits S5E12 2,761 5 Sin City Motors S2E7 539 Alan Davies: As Yet Untitled S3E7 1,348 6 The Bill S21E71 402 Alan Davies: As Yet Untitled S3E8 1,195 7 The Bill S21E73 395 Alan Davies: As Yet Untitled S3E9 1,067 8 The Bill S21E72 380 Sin City Motors S2E4 1,033 9 The Bill S21E75 380 Alan Davies: As Yet Untitled S3E6 971 10 The Bill S21E74 369 Taskmaster S1E1 918

Only viewing time for audited platforms is included. See page 19. BARB’s TV Player Report Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. Page 11 Top 50 on-demand programmes (Android players) Week ending 6th March 2016

Average Average TV TV Programme Programme Programme Programme Player Player Streams Streams 1 EastEnders 01/03/2016 BBC 54,223 28 Emmerdale (Series 45) 2016 Episode 7442 ITV 11,305 2 EastEnders 29/02/2016 BBC 51,005 29 Bing: Lunchbox BBC 11,136 3 EastEnders 03/03/2016 BBC 49,404 30 Emmerdale (Series 45) 2016 Episode 7441 ITV 10,757 4 EastEnders 04/03/2016 BBC 46,001 31 Thirteen: Episode 2 BBC 10,529 5 Happy Valley Series 2 Episode 4 BBC 26,135 32 Bing: Surprise Machine BBC 10,337 6 The Dumping Ground Series 4 Submarine BBC 25,842 33 Emmerdale (Series 45) 2016 Episode 7440 ITV 10,253 7 Thirteen: Episode 1 BBC 25,669 34 Series 18 One Under BBC 10,210 8 Cuckoo Series 3 Mums Group BBC 25,175 35 Shetland Series 3 Episode 6 BBC 10,061 9 The Only Way Is Essex (Series 17) Episode 0001 ITV 23,596 36 EastEnders 25/02/2016 Part 2 BBC 9,290 10 The Night Manager: Episode 2 BBC 22,728 37 Stag: Episode 1 BBC 9,239 11 Call The Midwife Series 5 Episode 7 BBC 20,084 38 The Next Step Series 2 Sing BBC 9,157 12 The Only Way Is Essex (Series 17) Episode 0002 ITV 19,875 39 Panorama: Cops, Criminals, Corruption: The Inside Story BBC 8,873 The People V OJ Simpson: American Crime Story: The Dream 40 Topsy And Tim Series 2 New Friend BBC 8,696 13 BBC 18,595 Team 41 The Next Step Series 2 Time To Move On BBC 8,540 14 Millie Inbetween Series 2 Out Of The Woods BBC 18,494 42 The Dumping Ground Series 4 Growing Pains BBC 8,374 15 Life And Death Row Series 2 Truth BBC 17,522 43 The Next Step Series 2 Anything You Can Do, I Can Do Better BBC 8,333 16 Coronation Street (Series 57) 2016 Episode 8851 ITV 15,296 44 The Next Step Series 2 The Truth Comes Out BBC 8,168 17 4 O'Clock Club Series 5 Ferret BBC 15,249 45 The Voice UK Series 5 Battles 2 BBC 8,111 18 Young, Welsh And Pretty Skint Series 2016 Episode 1 BBC 14,666 46 Hollyoaks S25E42 ALL 4 7,842 19 Coronation Street (Series 57) 2016 Episode 8850 ITV 13,536 47 Hollyoaks S25E43 ALL 4 7,764 20 Casualty Series 30 Fatal Error - Part 2 BBC 13,483 48 The Next Step Series 2 You're The One That I Want BBC 7,681 21 Coronation Street (Series 57) 2016 Episode 8849 ITV 13,252 49 Eve Series 2 Giving Up The Ghost BBC 7,576 22 Coronation Street (Series 57) 2016 Episode 8852 ITV 12,690 50 Casualty Series 30 Fatal Error - Part 1 BBC 7,462 23 Coronation Street (Series 57) 2016 Episode 8853 ITV 12,474

24 Emmerdale (Series 45) 2016 Episode 7437 ITV 11,813 25 Emmerdale (Series 45) 2016 Episode 7438 ITV 11,752 26 The Night Manager: Episode 1 BBC 11,604 27 Emmerdale (Series 45) 2016 Episode 7439 ITV 11,333

Only viewing time for audited platforms is included. See page 19. Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 12 Top 50 on-demand programmes (iOS players) Week ending 6th March 2016

Average Average TV TV Programme Programme Programme Programme Player Player Streams Streams 1 EastEnders 29/02/2016 BBC 124,038 28 Casualty Series 30 Fatal Error - Part 2 BBC 30,489 2 EastEnders 01/03/2016 BBC 122,519 29 Emmerdale (Series 45) 2016 Episode 7438 ITV 29,207 3 The Only Way Is Essex (Series 17) Episode 0001 ITV 111,947 30 Emmerdale (Series 45) 2016 Episode 7437 ITV 29,095 4 EastEnders 03/03/2016 BBC 105,015 31 Emmerdale (Series 45) 2016 Episode 7439 ITV 28,306 5 The Only Way Is Essex (Series 17) Episode 0002 ITV 96,016 32 Emmerdale (Series 45) 2016 Episode 7441 ITV 27,393 6 Thirteen: Episode 1 BBC 95,366 33 Thirteen: Episode 2 BBC 27,159 7 Happy Valley Series 2 Episode 4 BBC 93,245 34 4 O'Clock Club Series 5 Ferret BBC 26,935 8 The Night Manager: Episode 2 BBC 91,365 35 Emmerdale (Series 45) 2016 Episode 7442 ITV 26,855 9 EastEnders 04/03/2016 BBC 88,853 36 Ex On The Beach S4E7 Sky 26,760 10 Cuckoo Series 3 Mums Group BBC 79,232 37 Happy Valley: Episode 3 BBC 26,567 11 Call The Midwife Series 5 Episode 7 BBC 76,068 38 Hollyoaks S25E42 ALL 4 26,366 12 Life And Death Row Series 2 Truth BBC 66,802 39 Dragons' Den: Pitches To Riches BBC 26,248 13 The Dumping Ground Series 4 Submarine BBC 62,982 40 Emmerdale (Series 45) 2016 Episode 7440 ITV 25,197 The People V OJ Simpson: American Crime Story: The Dream 41 Hollyoaks S25E43 ALL 4 24,982 14 BBC 53,878 Team 42 Panorama: Cops, Criminals, Corruption: The Inside Story BBC 24,622 15 The Night Manager: Episode 1 BBC 48,451 43 Shetland Series 3 Episode 6 BBC 24,619 16 Coronation Street (Series 57) 2016 Episode 8851 ITV 45,379 44 Amy S1E1 ALL 4 24,559 17 Millie Inbetween Series 2 Out Of The Woods BBC 45,138 45 Hollyoaks S25E44 ALL 4 23,352 18 Young, Welsh And Pretty Skint Series 2016 Episode 1 BBC 43,469 46 Hollyoaks S25E45 ALL 4 22,870 19 Stag: Episode 1 BBC 41,418 47 The Voice UK Series 5 Battles 2 BBC 22,587 20 Coronation Street (Series 57) 2016 Episode 8850 ITV 41,416 48 Family Guy (Series 14) Episode 0001 ITV 22,585 21 Coronation Street (Series 57) 2016 Episode 8849 ITV 39,803 49 Tattoo Fixers S2E11 ALL 4 22,058 22 Coronation Street (Series 57) 2016 Episode 8852 ITV 38,543 50 Casualty Series 30 Fatal Error - Part 1 BBC 21,224 23 Coronation Street (Series 57) 2016 Episode 8853 ITV 38,078

24 The Voice UK Series 5 Battles 1 BBC 35,015 25 Holby City Series 18 One Under BBC 34,694 26 Fresh Meat S4E2 ALL 4 32,638 27 Ibiza Weekender (Series 2) Episode 0004 ITV 31,557

Only viewing time for audited platforms is included. See page 19. Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 13 Top 50 on-demand programmes (Website players) Week ending 6th March 2016

Average Average TV TV Programme Programme Programme Programme Player Player Streams Streams 1 The Night Manager: Episode 2 BBC 160,765 26 The Voice UK Series 5 Battles 2 BBC 38,393 2 EastEnders 01/03/2016 BBC 142,562 27 The Voice UK Series 5 Battles 1 BBC 33,693 3 EastEnders 29/02/2016 BBC 134,279 28 Dragons' Den: Pitches To Riches BBC 33,110 4 EastEnders 03/03/2016 BBC 128,676 29 Casualty Series 30 Fatal Error - Part 2 BBC 32,090 5 EastEnders 04/03/2016 BBC 112,267 30 Happy Valley: Episode 3 BBC 32,032 6 Thirteen: Episode 1 BBC 109,130 31 Coronation Street (Series 57) 2016 Episode 8851 ITV 31,535 7 Happy Valley Series 2 Episode 4 BBC 107,260 32 Millie Inbetween Series 2 Out Of The Woods BBC 31,528 The People V OJ Simpson: American Crime Story: The Dream 33 Coronation Street (Series 57) 2016 Episode 8850 ITV 31,278 8 BBC 104,649 Team 34 Trapped: Episode 6 BBC 30,877 9 Cuckoo Series 3 Mums Group BBC 103,152 35 Coronation Street (Series 57) 2016 Episode 8849 ITV 30,277 10 Life And Death Row Series 2 Truth BBC 84,070 36 Holby City Series 18 One Under BBC 29,038 11 Call The Midwife Series 5 Episode 7 BBC 77,849 37 Pompeii: New Secrets Revealed With Mary Beard: BBC 28,182 12 The Night Manager: Episode 1 BBC 74,198 38 EastEnders 25/02/2016 Part 2 BBC 27,883 13 The Only Way Is Essex (Series 17) Episode 0001 ITV 68,429 39 Life And Death Row Series 2 Punishment BBC 27,817 14 Fresh Meat S4E2 ALL 4 60,780 40 Ibiza Weekender (Series 2) Episode 0004 ITV 27,489 15 The Only Way Is Essex (Series 17) Episode 0002 ITV 59,711 41 Gogglebox S7E3 ALL 4 26,847 16 Young, Welsh And Pretty Skint Series 2016 Episode 1 BBC 56,154 42 Trapped: Episode 5 BBC 26,601 Match Of The Day 3 Series 2015/2016 Van Gaal's Tumble & 17 BBC 51,342 43 4 O'Clock Club Series 5 Ferret BBC 25,800 Arsenal's Title Chances 44 Fresh Meat S4E1 ALL 4 25,688 18 Thirteen: Episode 2 BBC 49,278 45 Coronation Street (Series 57) 2016 Episode 8853 ITV 25,281 19 The Dumping Ground Series 4 Submarine BBC 47,412 46 Cuckoo Series 3 The Application BBC 25,193 The People V OJ Simpson: American Crime Story: The Run Of 20 BBC 47,185 47 Coronation Street (Series 57) 2016 Episode 8852 ITV 24,762 His Life 21 Shetland Series 3 Episode 6 BBC 46,014 48 Philomena BBC 24,727 22 Stag: Episode 1 BBC 45,911 49 Room 101 Series 5 Episode 7 BBC 24,180 23 Stewart Lee's Comedy Vehicle Series 4 Wealth BBC 44,407 50 Death In Paradise Series 5 Episode 8 BBC 22,705 24 Panorama: Cops, Criminals, Corruption: The Inside Story BBC 41,112 The People V OJ Simpson: American Crime Story: From The 25 BBC 39,320 Ashes Of Tragedy Only viewing time for audited platforms is included. See page 19. Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 14 Top 50 on-demand programmes (Android players) 4 weeks ending 6th March 2016

Average Average TV TV Programme Programme Programme Programme Player Player Streams Streams 1 EastEnders 25/02/2016 Part 2 BBC 57,282 28 Millie Inbetween Series 2 Fools Rush In BBC 18,438 2 EastEnders 23/02/2016 BBC 56,539 29 Life and Death Row Series 2 Punishment BBC 18,430 3 EastEnders 18/02/2016 BBC 53,439 30 EastEnders 05/02/2016 BBC 18,418 4 EastEnders 19/02/2016 BBC 52,981 31 Go Jetters: Last Night a GJ Saved My Life BBC 18,409 5 EastEnders 25/02/2016 Part 1 BBC 52,778 32 Death in Paradise Series 5 Episode 7 BBC 18,096 6 EastEnders 22/02/2016 BBC 49,787 33 Coronation Street (Series 57) 2016 Episode 8833 ITV 17,768 7 EastEnders 16/02/2016 BBC 47,124 34 Coronation Street (Series 57) 2016 Episode 8843 ITV 17,624 8 EastEnders 15/02/2016 BBC 35,866 35 The Great Sport Relief Bake Off Series 3 Episode 4 BBC 17,493 9 Smithy Runs for Fifa President: Sport Relief Special BBC 35,576 36 Coronation Street (Series 57) 2016 Episode 8836 ITV 17,271 10 The Dumping Ground Series 4 Hold the Front Page BBC 31,958 37 Coronation Street (Series 57) 2016 Episode 8838 ITV 17,184 11 Cuckoo Series 3 Birth BBC 30,721 38 Coronation Street (Series 57) 2016 Episode 8831 ITV 17,111 12 Happy Valley Series 2 Episode 2 BBC 30,233 The People v OJ Simpson: American Crime Story: The Run of 39 BBC 17,067 13 Call the Midwife Series 5 Episode 6 BBC 27,641 His Life 14 The Dumping Ground Series 4 Growing Pains BBC 26,997 40 The Voice UK Series 5 Blind Auditions 7 BBC 17,014 15 Happy Valley: Episode 3 BBC 26,657 41 Coronation Street (Series 57) 2016 Episode 8832 ITV 16,924 16 Life and Death Row Series 2 Execution BBC 25,008 42 EastEnders 02/02/2016 BBC 16,710 17 Happy Valley Series 2 Episode 1 BBC 24,849 43 Coronation Street (Series 57) 2016 Episode 8840 ITV 16,599 18 Cuckoo Series 3 The Application BBC 24,807 44 Millie Inbetween Series 2 Loved Up BBC 16,550 19 The Night Manager: Episode 1 BBC 24,115 45 Emmerdale (Series 45) 2016 Episode 7424 ITV 16,427 The People v OJ Simpson: American Crime Story: From the 46 EastEnders 11/02/2016 BBC 16,381 20 BBC 21,475 Ashes of Tragedy 47 Emmerdale (Series 45) 2016 Episode 7418 ITV 16,336 21 EastEnders 12/02/2016 BBC 21,431 48 EastEnders 04/02/2016 BBC 16,242 22 Millie Inbetween Series 2 Brothers in Arms BBC 21,325 49 Coronation Street (Series 57) 2016 Episode 8830 ITV 16,239 23 The Dumping Ground Series 4 Stepping Up BBC 20,407 50 EastEnders 01/02/2016 BBC 16,212 24 Casualty Series 30 Just Do It BBC 20,003 25 The Great Sport Relief Bake Off Series 3 Episode 3 BBC 19,838 26 Sam Faiers Baby ITV 19,284 27 Call the Midwife Series 5 Episode 5 BBC 19,280

Only viewing time for audited platforms is included. See page 19. Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 15 Top 50 on-demand programmes (iOS players) 4 weeks ending 6th March 2016

Average Average TV TV Programme Programme Programme Programme Player Player Streams Streams 1 Happy Valley Series 2 Episode 1 BBC 193,619 Ashes of Tragedy 2 EastEnders 25/02/2016 Part 2 BBC 163,355 29 EastEnders 03/03/2016 BBC 105,016 3 Happy Valley Series 2 Episode 2 BBC 154,026 30 The Dumping Ground Series 4 Hold the Front Page BBC 102,802 4 The Night Manager: Episode 1 BBC 153,592 31 Call the Midwife Series 5 Episode 4 BBC 101,845 5 EastEnders 12/02/2016 BBC 149,675 32 The Dumping Ground Series 4 They Walk Among Us BBC 97,774 6 EastEnders 18/02/2016 BBC 147,650 33 War and Peace: Episode 6 BBC 97,318 7 EastEnders 25/02/2016 Part 1 BBC 146,254 34 The Great Sport Relief Bake Off Series 3 Episode 3 BBC 96,371 8 EastEnders 23/02/2016 BBC 139,163 35 The Only Way Is Essex (Series 17) Episode 0002 ITV 96,016 9 EastEnders 19/02/2016 BBC 137,720 36 The Night Manager: Episode 2 BBC 95,694 10 EastEnders 16/02/2016 BBC 136,181 37 The Great Sport Relief Bake Off Series 3 Episode 4 BBC 94,146 11 EastEnders 15/02/2016 BBC 134,678 38 Call the Midwife Series 5 Episode 7 BBC 94,088 12 EastEnders 11/02/2016 BBC 130,858 39 Happy Valley Series 2 Episode 4 BBC 93,218 13 EastEnders 09/02/2016 BBC 130,351 40 Life and Death Row Series 2 Punishment BBC 92,312 14 EastEnders 22/02/2016 BBC 126,913 41 Death in Paradise Series 5 Episode 6 BBC 91,376 15 Happy Valley: Episode 3 BBC 125,533 42 Sam Faiers Baby Sam Faiers Baby ITV 90,801 16 Call the Midwife Series 5 Episode 5 BBC 124,403 43 The Voice UK Series 5 Blind Auditions 7 BBC 90,225 17 Thirteen: Episode 1 BBC 124,213 44 EastEnders 04/03/2016 BBC 88,854 18 EastEnders 29/02/2016 BBC 124,039 45 The Voice UK Series 5 Battles 1 BBC 88,443 19 Cuckoo Series 3 Birth BBC 123,011 The People v OJ Simpson: American Crime Story: The Run of 46 BBC 85,099 20 EastEnders 01/03/2016 BBC 122,519 His Life 21 EastEnders 08/02/2016 BBC 121,795 47 Death in Paradise Series 5 Episode 7 BBC 82,185 22 Life and Death Row Series 2 Execution BBC 119,726 48 Shetland Series 3 Episode 5 BBC 80,968 23 Call the Midwife Series 5 Episode 6 BBC 117,422 49 The Real Marigold Hotel: Episode 3 BBC 80,466 24 Smithy Runs for Fifa President: Sport Relief Special BBC 117,173 50 Cuckoo Series 3 Mums Group BBC 79,233 25 The Only Way Is Essex (Series 17) Episode 0001 ITV 112,290 26 Cuckoo Series 3 The Application BBC 108,207 27 The Dumping Ground Series 4 Growing Pains BBC 106,232 28 The People v OJ Simpson: American Crime Story: From the BBC 105,146

Only viewing time for audited platforms is included. See page 19. Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 16 Top 50 on-demand programmes (Website players) 4 weeks ending 6th March 2016

Average Average TV TV Programme Programme Programme Programme Player Player Streams Streams 1 Smithy Runs For Fifa President: Sport Relief Special BBC 267,931 28 Life And Death Row Series 2 Execution BBC 127,664 2 Happy Valley Series 2 Episode 1 BBC 176,045 29 The Graham Norton Show Series 18 Episode 17 BBC 116,103 3 War And Peace: Episode 5 BBC 171,983 30 Call The Midwife Series 5 Episode 4 BBC 115,253 4 The Night Manager: Episode 1 BBC 168,001 31 Happy Valley: Episode 3 BBC 109,324 5 EastEnders 05/02/2016 BBC 159,916 32 Call The Midwife Series 5 Episode 5 BBC 108,932 6 War And Peace: Episode 6 BBC 158,079 33 Call The Midwife Series 5 Episode 3 BBC 104,918 7 EastEnders 12/02/2016 BBC 154,661 34 The Graham Norton Show Series 18 Episode 18 BBC 102,993 8 EastEnders 02/02/2016 BBC 153,200 35 Death In Paradise Series 5 Episode 5 BBC 102,449 9 EastEnders 18/02/2016 BBC 153,149 36 Cuckoo Series 3 The Application BBC 99,451 10 EastEnders 16/02/2016 BBC 150,883 37 The Great Sport Relief Bake Off Series 3 Episode 3 BBC 97,766 11 EastEnders 23/02/2016 BBC 149,925 38 Death In Paradise Series 5 Episode 6 BBC 97,436 12 EastEnders 19/02/2016 BBC 149,669 39 Call The Midwife Series 5 Episode 6 BBC 96,960 13 EastEnders 04/02/2016 BBC 147,748 40 The Real Marigold Hotel: Episode 2 BBC 93,092 14 Silent Witness Series 19 River's Edge: Part 1 BBC 146,427 41 First Dates S4E21 ALL 4 91,037 15 EastEnders 25/02/2016 Part 2 BBC 145,187 The People V OJ Simpson: American Crime Story: The Run Of 42 BBC 90,428 16 EastEnders 01/02/2016 BBC 143,068 His Life 17 EastEnders 09/02/2016 BBC 142,587 43 First Dates S4E20 ALL 4 90,086 18 Cuckoo Series 3 Birth BBC 141,030 44 Shetland Series 3 Episode 3 BBC 89,535 19 EastEnders 15/02/2016 BBC 141,017 45 Death In Paradise Series 5 Episode 7 BBC 86,534 20 Silent Witness Series 19 River's Edge: Part 2 BBC 140,663 46 The Dumping Ground Series 4 Stepping Up BBC 86,492 21 EastEnders 11/02/2016 BBC 139,736 47 Life And Death Row Series 2 Punishment BBC 83,417 22 EastEnders 25/02/2016 Part 1 BBC 138,070 48 Shetland Series 3 Episode 4 BBC 82,103 23 Happy Valley Series 2 Episode 2 BBC 137,785 49 The Voice UK Series 5 Blind Auditions 5 BBC 81,943 24 EastEnders 08/02/2016 BBC 136,865 50 Professor Green: Hidden And Homeless BBC 81,807 25 EastEnders 22/02/2016 BBC 133,307 26 The Great Sport Relief Bake Off Series 3 Episode 2 BBC 132,481 The People V OJ Simpson: American Crime Story: From The 27 BBC 129,961 Ashes Of Tragedy

Only viewing time for audited platforms is included. See page 19. Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 17 Reference section

Terminology

BARB’s customers are used to working with data that represents the viewing habits of people. The TV Player Report focuses instead on devices. The core metric for determining the popularity of a programme is Average Programme Streams, which represents the average number of devices that played the programme across its duration. It is analogous to the average audience measure that our customers often use to report programme audiences. Each of these metrics conveys the popularity of a programme, although Average Programme Streams is a measure of device usage rather than a measure of how many people are viewing. We also use the following terminology in the TV Player Report. - Total Viewing Time The total number of minutes that devices have received content (this enables a headline comparison of the volume of delivery through each TV player). - Android Viewing to content that is made available through TV player apps that can be downloaded on tablets and smartphones running the Android operating system. - Apple iOS Viewing to content that is made available through TV player apps that can be downloaded on Apple tablets, smartphones and other handheld devices. - Website player Viewing to content that is made available by broadcasters through their own website (accessible through browsers on multiple devices and operating systems).

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BARB’s TV Player Report Page 18 Reference section

Generating online viewing data

UK television broadcasters are implementing software measurement code within their TV player apps. This software code has been developed by Kantar Media and generates analytics tags each time a device requests content from a TV player. This allows BARB to record the total number of times content is watched and how long each viewing session is. The TV Player Report only includes data for platforms that have successfully completed a number of steps that are necessary for them to be live and reporting. The table below shows current implementation status by TV player. An explanatory note details whether the reported data includes on-demand and/or live streaming for TV players that are live.

Android app Apple iOS app Website player All 4 On-demand only OD & Live On-demand only BBC iPlayer On-demand only OD & Live On-demand only Demand 5

ITV Player OD & Live OD & Live OD & Live S4C Clic

Sky Go On-demand only

STV Player

UKTV Play On-demand only

UTV Player On-demand only

Measurement live & reporting

Measurement being audited/tested

Software code not yet implemented by broadcaster

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BARB’s TV Player Report Page 19 Reference section

Capturing on-demand viewing and live streaming

The delivery of on-demand content and live streaming are often separate technical processes within a TV player. Each of these requires distinct coding and auditing, which is why some TV players report both types of content, while others are currently only reporting one. The intention is to report both forms of content across all TV players in due course. TV players serve on-demand content in such a way that content IDs can be applied to individual programmes. This allows precise reporting of Average Programme Streams. The process of identifying viewing to live channel streams is different. - The software measurement code deployed by BARB can establish when a TV player is being used to watch a live channel stream. It also identifies which channel is being watched live. - To establish which programmes were streamed live requires a process that matches the timestamp of the viewing session with the programme logs for the channel that was tuned to. This is equivalent to a process that BARB has used for many years to attribute our panel members’ viewing to the right programme. BARB is developing the solution to report Average Programme Streams for content that is watched live. We will report the level of live streaming to individual programmes once this is in place. Live streaming is included on page 5 within the viewing time for the TV player that is used by the viewer.

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BARB’s TV Player Report Page 20 Reference section

What is this report telling me? The TV Player Report is the first joint-industry, audited measure of viewing to online TV in the UK. It reports on the consumption of online TV content in TV players controlled by the broadcasters. Data from all users of these players, not just a panel, go into the report. We are also reporting on gross live consumption via online. Which of these numbers are already covered by the BARB panel? Currently BARB only reports online TV viewing when PCs, tablets or smartphones are being cast or projected onto a panel member's TV screen. As such some of the viewing reported in the TV Player Report is currently included in the viewing estimates provided from the BARB panel. Are the data generated only from BARB panel homes? The viewing levels are generated from across the whole population, not just from a nationally representative panel of homes. This census-level approach provides great certainty in overall viewing levels. The viewing data in this report do not represent the number of people that are watching. Instead, the figures are based on device usage. What is "Average Programme Streams"? Average programme streams is an industry-agreed metric that indicates the popularity of an online TV programme. It's the total viewing time of a programme on a TV Player by all devices in the reported period, divided by the full length of the programme. It is analogous to the average audience measure that our customers often use to report programme audiences. Each of these metrics conveys the popularity of a programme, although average programme streams is a measure of device usage rather than a measure of how many people are viewing. The average programme streams metric has been ratified by JICWEBS, the industry body responsible for the development of standards in measuring online media performance. Why is the report being published in beta format? There are three areas of continuing development that will turn the TV Player Report into an increasingly comprehensive picture of online TV viewing. BARB, with the research agency Kantar, is working with broadcasters to implement the analytics tag into more and more TV player platforms. This has to be done platform by platform. The report will include each platform as soon as its tagging implementation has been independently audited.

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BARB’s TV Player Report Page 21 Reference section

The second area of ongoing development is identifying which programmes are being watched live. The analytics tag can determine when someone has chosen to use a TV player to watch a channel live, although it can't access content IDs that identify which particular programme was on at the time. A process is being developed that matches the timestamp of the viewing session to the programme logs for the channel being viewed. Another important development is the attribution of on-demand viewing back to the originating broadcaster, when this viewing takes place through a TV player that aggregates content from different broadcasters (e.g. Sky Go). We can already identify the channels streamed live through Sky Go and are working on a solution that will allocate the time spent viewing on-demand content back to the originating broadcaster. Why are some broadcasters' platforms missing from the report? Each broadcaster has to schedule the development work in alongside other software development priorities. Many broadcasters have started implementing the software code which means that the report will provide an increasingly comprehensive picture of online TV viewing as time goes on. A number of implementations are currently being audited, which is the final stage of preparation prior to reporting. BARB will publish data from TV players that have passed an independent audit by ABC (Audit Bureau of Circulations). This gives us added reassurance that the analytics are performing as expected and the numbers make sense. Does the report cover live streaming and on-demand viewing? Yes, it is designed to report online minutes for both types of viewing, although the following needs to be considered when reading the report. Firstly, the specific content watched is already identified for on-demand viewing through a system of content IDs. We will be able to report which programmes were viewed live by integrating BARB's comprehensive, as-run programme data logs. Consequently, we will report average programme streams for both live and on-demand viewing in due course. Secondly, some TV players are still developing the ability to deliver data on live streaming. The delivery of on-demand content and live streaming are often separate technical processes within a TV player. Each of these requires distinct coding, implementation and auditing.

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BARB’s TV Player Report Page 22 Reference section

Are you reporting on consumption of advertising? We are developing this and will report it in due course. Serving and identifying ads on the internet is more complex than programme content, with multiple suppliers and technologies involved. Is viewing to downloads included? Yes, offline viewing of downloaded content can be captured for broadcasters that have enabled this feature in their TV players. When this feature is enabled, the data for offline viewing of downloaded content are retrieved the next time a device goes online. What period does the report cover? The report is published on a Wednesday and covers the calendar week that ended ten days previously. It also includes rolling cumulative information for the last four weeks. It is published on the home page of the BARB website (www.barb.co.uk). What are Android, Apple iOS and Website players? These are internet platforms on which broadcasters have developed TV players. The Android figures reflect usage of TV Player apps developed for this operating system that is used on a range of tablets and smartphones, while the Apple iOS data cover viewing that takes place on TV player apps developed for use on iPhones, iPads and iPod Touches. Website players are found on broadcaster websites which can be accessed through a variety of browsers on multiple devices and operating systems. What proportion of all online viewing does the report account for? There is no accepted currency that covers all forms of online TV and video. That said, broadcasters' own data suggest that as much as 80% of online TV viewing is covered by Android apps, Apple iOS apps and Website players. Will the report encompass other operating platforms? Yes, we intend to add other online distribution platforms in due course. Does the TV Player Report include viewing through internet-only content platforms? The methodology is designed to be inclusive for content distributed through online TV players. BARB has no intention to restrict inclusion in the report to its current channel subscribers.

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BARB’s TV Player Report Page 23 Reference section

How does the implementation process work? Kantar provides the software code for the analytics tags to broadcasters in an SDK (Software Development Kit). The broadcaster's app development teams implement this code within each of their TV player apps. Having done this, the broadcaster works with Kantar on a series of acceptance tests to ensure that data are being generated in line with BARB's expectations. How does the auditing process work? Once the broadcaster and Kantar are satisfied that the software code (SDK) has been implemented properly, the player is ready for audit. During the designated audit period, ABC watches random on-demand and live content on appropriate devices and checks that what's reported by the broadcaster aligns with what it expects. It also seeks reassurance that there is no robotic traffic going into the reports, and that the overall numbers claimed for the period can be substantiated by the data supplied. All of this aims to prove that the figures reported make sense and reflect genuine human activity. Once ABC is satisfied with all its tests, the audit is passed and the player goes live for reporting. Once a player is live, random audits are scheduled during the year to ensure that we can still have confidence in the system. A new audit will be commissioned if a broadcaster makes a major update to a player, such that it's effectively a new piece of technology.

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BARB’s TV Player Report Page 24