The TV Player Report a Beta Report Into Online TV Viewing
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The TV Player Report A beta report into online TV viewing Week ending 6th March 2016 Table of contents Page 3 Introduction 4 Frequently asked questions 5 Aggregate viewing by TV player (on-demand and live streaming) 6 Top live streaming channels 7 Top 50 on-demand programmes – last week 8 Top 50 on-demand programmes – last 4 weeks 9 Top 10 on-demand programmes by TV player 12 Top 50 on-demand programmes by operating system – last week 15 Top 50 on-demand programmes by operating system – last 4 weeks 18 Reference section Introduction In an era of constant change, BARB continues to develop its services in response to fragmenting behaviour patterns. Since our launch in 1981, there has been proliferation of platforms, channels and catch-up services. In recent years, more people have started to watch television and video content distributed through the internet. Project Dovetail is at the heart of our development strategy. Its premise is that BARB’s services need to harness the strengths of two complementary data sources. - BARB’s panel of 5,100 homes provides representative viewing information that delivers programme reach, demographic viewing profiles and measurement of viewers per screen. - Device-based data from web servers provides granular evidence of how online TV is being watched. The TV Player Report is the first stage of Project Dovetail. It is a beta report that is based on the first outputs from BARB working with UK television broadcasters to generate data about all content delivered through the internet. This on-going development delivers a census-level dataset that details how different devices are being used to view online TV. Stage 2 of Project Dovetail will integrate this dataset with the outputs that our customers are used to receiving from BARB. We are in the final stages of tendering the contract for this stage. More news will follow on how we will deliver this. Click here to watch a short video that brings Project Dovetail to life. Alternatively, contact [email protected] with any questions. Only viewing time for audited platforms is included. See page 19. BARB’s TV Player Report - Page 3 Frequently asked questions Click on any of the questions below to get an explanation. What is this report telling me? What does the terminology mean? Which of these numbers are already covered by the BARB panel? How is online viewing data generated? Are the data generated only from BARB panel homes? What is "Average Programme Streams"? Why is the report being published in beta format? Why are some broadcasters' platforms missing from the report? Does the report cover live streaming and on-demand viewing? What is the difference between measuring live streaming and on-demand viewing? Are you reporting on consumption of advertising? Is viewing to downloads included? What period does the report cover? What are Android, Apple iOS and Website players? What proportion of all online viewing does the report account for? Will the report encompass other operating platforms? Does the TV Player Report include viewing through internet-only content platforms? How does the implementation process work? How does the auditing process work? Only viewing time for audited platforms is included. See page 19. BARB’s TV Player Report - Page 4 Aggregate viewing by TV player (on-demand and live streaming) Week ending 6th March 2016 Total viewing time (minutes) All platforms Android app Apple iOS app Website player TOTAL 813,357,767 90,419,798 386,618,339 336,319,630 All TV players Live streaming 75,986,524 3,964,229 61,772,819 10,249,476 On-demand 737,371,244 86,455,569 324,845,520 326,070,154 All 4 Live streaming 4,864,296 - 4,864,296 - On-demand 89,709,217 8,355,092 37,867,791 43,486,334 Live streaming BBC iPlayer 41,930,202 - 41,930,202 - On-demand 491,754,870 63,397,723 182,368,064** 245,989,083 Live streaming ITV Hub 29,192,025 3,964,229 14,978,321 10,249,476 (incl. UTV Player) On-demand 93,984,723 14,702,755 43,845,150 35,436,818 Sky Go* On-demand 60,764,515 - 60,764,515 - UKTV Play On-demand 1,157,919 - - 1,157,919 *The viewing time given for Sky Go includes viewing to other broadcasters. ** BBC iPlayer’s on-demand viewing on the Apple iOS platform is understated due to an unresolved issue with the BBC’s tag management system. This has affected data since 2nd March 2016. Only viewing time for audited platforms is included. See page 19. BARB’s TV Player Report - Page 5 Top live streaming channels Week ending 6th March 2016 Total viewing time (minutes) Total Own apps Sky Go live/bbc_one 31,187,793 31,187,793 ITV 15,865,978 15,865,978 live/bbc_two 4,804,506 4,804,506 ITV2 4,024,555 4,024,555 ITVBE 3,828,003 3,828,003 live/bbc_news24 3,375,913 3,375,913 ITV4 2,839,294 2,839,294 ITV3 2,423,355 2,423,355 C4 1,907,224 1,907,224 E4 1,368,130 1,368,130 live/cbeebies 1,012,103 1,012,103 live/F4 758,802 758,802 live/cbbc 725,643 725,643 live/bbc_four 692,989 692,989 live/M4 514,187 514,187 live/4S 315,953 315,953 live/citv 210,842 210,842 live/bbc_parliament 108,966 108,966 live/bbc_alba 13,361 13,361 live/s4cpbs 8,928 8,928 Only viewing time for audited platforms is included. See page 19. BARB’s TV Player Report - Page 6 Top 50 on-demand programmes Week ending 6th March 2016 Avg Avg Programme TV Player Programme Programme TV Player Programme Streams Streams 1 EastEnders 01/03/2016 BBC A, I, W 319,305 27 Coronation Street (Series 57) 2016 Episode 8853 ITV A, I, W 75,834 2 EastEnders 29/02/2016 BBC A, I, W 309,324 28 The Voice UK Series 5 Battles 1 BBC A, I, W 75,825 3 EastEnders 03/03/2016 BBC A, I, W 283,096 Panorama: Cops, Criminals, Corruption: The Inside 29 BBC A, I, W 74,608 Story 4 The Night Manager: Episode 2 BBC A, I, W 274,858 30 Holby City Series 18 One Under BBC A, I, W 73,943 5 EastEnders 04/03/2016 BBC A, I, W 247,121 The People V OJ Simpson: American Crime Story: The 6 Thirteen: Episode 1 BBC A, I, W 230,166 31 BBC A, I, W 72,814 Run Of His Life 7 Happy Valley Series 2 Episode 4 BBC A, I, W 226,642 32 The Voice UK Series 5 Battles 2 BBC A, I, W 69,092 8 Cuckoo Series 3 Mums Group BBC A, I, W 207,560 Match Of The Day 3 Series 2015/2016 Van Gaal's 33 BBC A, I, W 68,703 9 The Only Way Is Essex (Series 17) Episode 0001 ITV A, I, W 203,973 Tumble & Arsenal's Title Chances The People V OJ Simpson: American Crime Story: The 34 4 O'Clock Club Series 5 Ferret BBC A, I, W 67,986 10 BBC A, I, W 177,123 Dream Team The People V OJ Simpson: American Crime Story: 35 BBC A, I, W 66,625 11 The Only Way Is Essex (Series 17) Episode 0002 ITV A, I, W 175,603 From The Ashes Of Tragedy 12 Call The Midwife Series 5 Episode 7 BBC A, I, W 174,002 36 Happy Valley: Episode 3 BBC A, I, W 65,937 13 Life And Death Row Series 2 Truth BBC A, I, W 168,395 37 Dragons' Den: Pitches To Riches BBC A, I, W 65,453 14 The Dumping Ground Series 4 Submarine BBC A, I, W 136,237 38 Ibiza Weekender (Series 2) Episode 0004 ITV A, I, W 65,444 15 The Night Manager: Episode 1 BBC A, I, W 134,254 39 Stewart Lee's Comedy Vehicle Series 4 Wealth BBC A, I, W 62,765 16 Young, Welsh And Pretty Skint Series 2016 Episode 1 BBC A, I, W 114,290 40 Emmerdale (Series 45) 2016 Episode 7438 ITV A, I, W 58,268 41 Emmerdale (Series 45) 2016 Episode 7437 ITV A, I, W 58,076 17 Fresh Meat S4E2 ALL 4 A, I, W 98,630 42 EastEnders 25/02/2016 Part 2 BBC A, I, W 57,680 18 Stag: Episode 1 BBC A, I, W 96,569 43 Emmerdale (Series 45) 2016 Episode 7439 ITV A, I, W 56,032 19 Millie Inbetween Series 2 Out Of The Woods BBC A, I, W 95,160 44 Emmerdale (Series 45) 2016 Episode 7441 ITV A, I, W 54,278 20 Coronation Street (Series 57) 2016 Episode 8851 ITV A, I, W 92,211 45 Life And Death Row Series 2 Punishment BBC A, I, W 53,975 21 Thirteen: Episode 2 BBC A, I, W 86,967 46 Trapped: Episode 6 BBC A, I, W 53,373 22 Coronation Street (Series 57) 2016 Episode 8850 ITV A, I, W 86,231 47 Emmerdale (Series 45) 2016 Episode 7442 ITV A, I, W 52,070 23 Coronation Street (Series 57) 2016 Episode 8849 ITV A, I, W 83,333 48 Casualty Series 30 Fatal Error - Part 1 BBC A, I, W 50,732 24 Shetland Series 3 Episode 6 BBC A, I, W 80,696 49 Pompeii: New Secrets Revealed With Mary Beard BBC A, I, W 50,685 25 Casualty Series 30 Fatal Error - Part 2 BBC A, I, W 76,063 50 Hollyoaks S25E42 ALL 4 A, I, W 50,666 26 Coronation Street (Series 57) 2016 Episode 8852 ITV A, I, W 75,995 Only viewing time for audited platforms is included.