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Brisbane Regional Tourism Investment and Infrastructure Plan

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Brisbane Regional Tourism Investment and Infrastructure Plan 83007 001 14/11/08 8:18 AM Page i Brisbane Regional Tourism Investment and Infrastructure Plan Incorporating: Brisbane City & Hinterland, Moreton Bay & Islands and Scenic Rim 83007 002-004 14/11/08 7:40 AM Page 2 DISCLAIMER – STATE GOVERNMENT DISCLAIMER – THESTAFFORDGROUP The Queensland Government makes no claim as to the accuracy of Any representation, statement, opinion or advice, expressed or the information contained in the Brisbane Regional Tourism Investment implied in this document is made in good faith but on the basis that and Infrastructure Plan. The document is not a prospectus and the TheStaffordGroup is not liable (whether by reason of negligence, lack information provided is general in nature. The document should not be of care or otherwise) to any person for any damage or loss whatsoever relied upon as the basis for financial and investment related decisions. which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any representation, DISCLAIMER – BRISBANE MARKETING statement or advice referred to in this document. Brisbane Marketing makes no claim as to the accuracy of the information contained in the Brisbane Regional Tourism Investment and Infrastructure Plan. The document is not a prospectus and the information provided is general in nature. The document should not be relied upon as the basis for financial and investment related decisions. 83007 002-004 18/11/08 1:30 PM Page 1 Foreword Message from the Minister for Tourism, We look forward to watching the Brisbane tourism industry Regional Development and Industry, the grow under the plan, further contributing to our thriving state. Honourable Desley Boyle Kind regards Brisbane plays an important part in the state's tourism framework. Recognised as amongst the world's most desirable destinations for leisure, business and lifestyle, Brisbane offers access to a range of diverse and rewarding tourism Hon Desley Boyle MP experiences. Minister for Tourism, Regional Development and Industry From a sophisticated city experience, to the beauty of Moreton Bay and its islands, there are plenty of reasons why Brisbane is one of Australia's most visited destinations. Message from The Right Honourable the Brisbane already features a wide variety of quality tourism Foreword Lord Mayor Councillor Campbell Newman products and experiences, but for the destination to continue to flourish, it must explore new opportunities. A continued Brisbane stands at the heart of one of Australia's most focus on developing new product and the infrastructure to dynamic regions. It is the gateway to Queensland and a support it is vital for the destination to grow in a sustainable subtropical destination in its own right. manner. The Regional Tourism Investment and Infrastructure Plan (RTIIP) The Brisbane Regional Tourism Investment and Infrastructure is a strategy that seeks to increase our tourism potential. It has Plan has been developed in consultation with government and been developed by Brisbane City Council, Tourism Queensland industry to identify new ideas, investment opportunities and the and our city's marketing agency Brisbane Marketing. necessary infrastructure upgrades needed to support tourism This plan recognises we must protect our key natural features growth. – such as the Brisbane River, Mount Coot-tha and Moreton More than ten catalyst projects and 30 investment Bay and Islands – while we attempt to open them up for opportunities have been identified in this plan. The others to appreciate. implementation of the plan will create opportunities for the As Lord Mayor, I am committed to safeguarding Brisbane's private and public sectors to work together to deliver long-term laid back lifestyle and easy sophistication. Above all, I want to tourism opportunities for the destination and for Queensland. ensure any development is sustainable. Among the challenges over the next 10 years will be to raise Brisbane will flourish best if it retains its unique identity, and the annual economic contribution of tourism to $12.5 billion this means that we hold onto our roots and we preserve our and create an additional 11,000 tourism jobs above existing natural assets. forecasts. The key to achieving these targets will be ongoing investment in the industry. I look forward to partnering with the tourism industry, the community and State Government in the crucial next steps Global travel is predicted to grow at an unprecedented rate in this important process. over the next two decades and visitors will be looking for new and different experiences. In order to meet this demand and ensure the continued growth of Queensland's multi-billion dollar tourism industry, it's important that we continue to think creatively to identify Campbell Newman opportunities that differentiate us from our competition. Lord Mayor 83007 002-004 18/11/08 1:30 PM Page 2 Acronyms BE Business Events CBD Central Business District CSR Corporate Social Responsibility DLGSE Department of Local Government, Sport and Recreation DMO Destination Management Officer DMP Destination Management Plan DPI Department of Primary Industries DTRDI Department of Tourism, Regional Development and Industry EPA Environmental Protection Agency GRC Gympie Regional Council (as at March 2008) GRP Gross Regional Product Acronyms IVS International Visitor Survey LGA Local Government Area LGMS Local Growth Management Strategy LTO Local Tourism Organisation NorsROC Northern Regional Organisation of Councils NP National Park NVS National Visitor Survey MDA Major Development Area PDP Product Development Plan QPW Queensland Parks and Wildlife RAMSAR Ramsar List of Wetlands of International Importance R&D Research and Development RC Regional Council RTIIP Regional Tourism Investment and Infrastructure Plan RTO Regional Tourism Organisation SEQ South East Queensland SCACC Sunshine Coast Area Consultative Committee SCRC Sunshine Coast Regional Council (as at March 2008) STCRC Sustainable Tourism Cooperative Research Centre SunROC Sunshine Coast Regional Organisation of Councils SW South West TAP Tourism Action Plan TBL Triple Bottom Line TFC Tourism Forecasting Council TQ Tourism Queensland TSC Tourism Sunshine Coast UQ University of Queensland VIC Visitor Information Centre 83007 Tabs 14/11/08 7:44 AM Page 1 Hinterland & City Brisbane Brisbane City & Hinterland Regional Tourism Investment and Infrastructure Plan 2008– 2018 83007 Tabs 14/11/08 7:44 AM Page 2 83007 S04 14/11/08 7:49 AM Page 1 Contents Executive summary . 3 1 Context . 6 1.1 The Brisbane region . 6 1.2 Development and promotion of the region . 7 2 Methodology . 9 2.1 Steps taken to compile this RTIIP . 9 2.2 Data sources and limitations . 9 3 A vision for Brisbane . 10 3.1 A vision for Brisbane City . 10 3.2 Vision and strategic direction for Brisbane . 12 3.3 Regional uniqueness . 13 Contents 4 SWOT Analysis . 14 5 Analysis of accommodation needs . 17 5.1 Room requirements for the Brisbane region . 17 6 Investment opportunities . 20 6.1 The catalyst projects . 20 6.1.1 Nationally significant indigenous visitor attraction on South Bank . 20 6.1.2 Aquarium and marine discovery centre attraction . 21 6.1.3 Story of Brisbane at Mt Coot-Tha . 22 6.1.4 Development of Brisbane River Piers . 22 6.1.5 Future relocation of Brisbane’s cruise shipping terminal . 22 6.1.6 New 5-6 star hotels within Brisbane CBD . 23 6.1.7 Railway heritage precinct and convention facility in Ipswich . 24 6.1.8 Major walk through the Scenic Rim . 24 6.1.9 Integrated Moreton Bay terminal on Brisbane River . 24 6.2 Infrastructure limitations . 24 6.2.1 Brisbane master plan for transport and tourism . 25 6.2.2 Land availability for 5-6 star accommodation in Brisbane . 25 6.2.3 Improving the supply of telecommunications services . ..
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