DOCUMENT FOR CULTURAL INSTITUTIONS
About the 2021 edition
For seven days, cultural institutions and audiences are invited to be creative with their smartphones for this eighth edition!
The health crisis caused by the coronavirus has plunged the global economy into recession. While billions of people around the world resort to culture as a source of comfort and connection, the impact of the COVID-19 pandemic has not spared the creative sector. In times of crisis even more, support for the creative industries is crucial, as is the spirit of creativity itself, in all its forms.
It is therefore quite natural that Culture For Causes Network, a non-proft organization that supports causes of general interest on behalf of national, European or international organizations, and Art Explora, a philanthropic foundation with international, nomadic, non-collecting and digital ambitions, as well as UNESCO around the ResiliArt program, have decided to join forces for the organization of the #MuseumWeek 2021.
Page 1 of 13 DOCUMENT FOR CULTURAL INSTITUTIONS The organizers of the #MuseumWeek will therefore solicit their network of more than 6,000 cultural institutions around the formula "7 days, 7 themes, 7 hashtags", with the following concrete objectives:
● To reach out to connected audiences who are not interested in Culture and Art by exposing them to original cultural content. ● To stimulate the spirit of creativity and creation in all of us and especially in young people. ● To reinforce the image of artists in society as actors who participate in the change of society
Page 2 of 13 DOCUMENT FOR CULTURAL INSTITUTIONS How to participate?
1 -P repare your daily publications!
Participants are invited to post cultural content and interact around these 7 hashtags, which are defned below.
Day Theme Monday, June 7th #OnceUponAtimeMW Tuesday, June 8th #BehindTheScenesMW Wednesday, June 9th #ChildrensEyesMW Thursday, June 10th #EurekaMW Friday, June 11th #CaptionThisMW Saturday, June 12th #ArtIsEverywhereMW Sunday, June 13th #WordsForTheFutureMW
This list of hashtags exists in other languages, so don't hesitate to interact with international audiences!
Page 3 of 13 DOCUMENT FOR CULTURAL INSTITUTIONS 2 - Organize physical or dematerialized events!
#MuseumWeek is an opportunity to organize ofineor dematerialized events! Debates, creativity workshops, master classes, musical performances... stimulate the creativity of your audiences! Would you like us to promote your events? Kindly submit them in this Special Open Agenda:
https://openagenda.com/museumweek-2020?lang=en
Concert by a female quintet at the National Museum of the Scarf painting workshop at Mithlasmita Museum, Honestino Guimarães Republic, Brasília, Brazil, MuseumWeek Madhubani, India, MuseumWeek 2019 2019
Visit of the artist's studio With the artists of the MTArt agency, MuseumWeek Françoise Pétrovitch, MuseumWeek 2020 2020
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Monday, June 7: #OnceUponAtimeMW
Once upon a time, the frst day of #MuseumWeek 2021 starts with the theme of "beginning"! Beginning of a book, beginning of a song, beginning of a story, beginning of an era...get creative, explore this theme, and share your fnds!
Ideas for museums Ideas for the public Share anecdotes about the beginnings of Make up stories and share the beginning theories, artistic trends or the origins of with others! Dive into your library, flm famous people! Share the frst lines of yourself, read the frst few lines aloud books from your library or store! and share on social media!
Related Hashtags: #incipit #beginning #birth #origin #root #prelude #start #fying #frst #initial
"À la recherche du temps perdu", reading by Laurent Laftte on the Comédie Française Facebook page
Page 5 of 13 DOCUMENT FOR CULTURAL INSTITUTIONS Tuesday, June 8: #BehindTheScenesMW
Ah, backstage! Without the backstage, there is no show! Exploring the hidden treasures as if you had the privileged access, that's a nice theme for this second day of the #MuseumWeek!
Ideas for museums Ideas for the public Let the public discover the daily life of Don't hesitate to ask your favorite your institutions, your backstage and cultural institutions! Ask to see the maybe some well-keptsecrets! If your backroom, talk to the exhibition directors, museum is or has been closed, now is the see the hidden places of your favorite time to tell how life goes on your side! cultural institution!
Related Hashtags: #secret #decor #confdential #preparation #behindthescenes
Blower in the 18th century, Public Domain.
Page 6 of 13 DOCUMENT FOR CULTURAL INSTITUTIONS Wednesday, June 9: #ChildrensEyesMW
It's Wednesday, the children's day!
Ideas for museums Ideas for the public Tell your museum's story through In every adult, there is a child who just children's eyes! Imagine a journey or the wants to express himself, who wonders, discovery of an exhibition as children who naively and authentically questions could have, when visiting your venue! the world around him. Give them a voice and share!
Related Hashtags: #childhood #questions #surprise
"Cambalhota", Candido Portinari, Oil on panel, 1951. Private Collection @João Candido Portinari. Visual fle with Projeto Portinaride
Page 7 of 13 DOCUMENT FOR CULTURAL INSTITUTIONS Thursday, June 10: #EurekaMW
A tribute to inventors and inventions of all kinds on this fourth day of #MuseumWeek with the nod to those who love to exclaim "I've fgured it out!”.
Ideas for museums Ideas for the public Art, science and history are bursting with Whatever your feld of creativity, share inventors, techniques and discoveries the personal tips and tricks that have that have changed or revolutionized the helped you go further in your projects! world . Let the public discover them! Show your inventiveness and creativity!
Related Hashtags: #solution #DIY #discovery #invention #success #tricks #FoundIt
Page 8 of 13 DOCUMENT FOR CULTURAL INSTITUTIONS Friday, June 11: #CaptionThisMW
A Friday is dedicated to play, interaction and creativity between the museums and their online audiences!
Ideas for museums Ideas for the public Challenge your followers with content Follow your favorite museums and play from your museum: "What would you with them! And why not challenge them, have called this painting? ", "Give this too? intriguing scientifc image a title!", "What is the name of this symphony? »
Related Hashtags: #legende #imagination #title #name #captions
Claude Monet, The Luncheon on the Grass, 1866, oil on canvas, 130 × 181 cm. Moscow, Pushkin State Museum of Fine Arts. What might his other name be?
Here is the galaxy NGC 2775.ESA/Hubble & NASA.What could its name be?
Page 9 of 13 DOCUMENT FOR CULTURAL INSTITUTIONS Saturday, June 12: #ArtIsEverywhereMW
Art, design, beauty, and poetry are to be found everywhere for those who are willing to look closely! Who hasn't been cloud spotting, fnding familiar shapes, be it in a cloud, a tree branch or a puddle of water? Today, let's approach it as an investigation, take a snapshot or record a video, and share!
Ideas for museums Ideas for the public By showcasing design views of the Whether you're visiting the museum or building's interior or exterior, its walking around outside, share your architecture, or simply fnding beauty and artistic and poetic visions of the world art where none was necessarily intended, around you! Art and aesthetics are right museum community managers will there by your side! showcase creativity and give a diferent look at their cultural venue!
Related Hashtags: #gestalt #beauty #StreetArt #iLoveDesign #design #Poesie #imagination #anthropomorphisms
Page 10 of 13 DOCUMENT FOR CULTURAL INSTITUTIONS Sunday June 13: #WordsForTheFutureMW
Leave a note, a photo, a video, a statement for future generations or for yourself.
Ideas for museums Ideas for the public The opportunity to publish messages Great moment for the Internet users for future visitors! You can also print who can project themselves in the out feedback forms to be flled by future and send statements to the your visitors! generations to come!
Related Hashtags: #WordsForTheFutureMW, #ForTheFutureMW, #MemoryOfTheFutureMW, #TheWorldAfterMW, #ForFutureGenerationsMW, #MessageInABottleMW
okhistory.org
Page 11 of 13 DOCUMENT FOR CULTURAL INSTITUTIONS Partners
UNESCO has launched ResiliArt, a global movement joined by cultural professionals from around the world that highlights the current state of the creative industries through virtual discussions. The devastation caused to the entire cultural value chain will have a lasting impact on the creative economy; the ResiliArt movement aims to ensure that the conversations, data sharing, and advocacy eforts continue long after the pandemic is over. Cultural industry professionals are encouraged to join the movement and organize ResiliArt discussions in their respective regions and sectors following the publicly available guidelines.
https://en.unesco.org/creativity/activities/resiliart
Aware that art has the power to initiate dialogue and sharing, to bring us together and make us stronger, French entrepreneur and philanthropist Fréderic Jousset created́ in November 2019 Art Explora, a philanthropic foundation with international, nomadic, non-collecting and digital ambitions. Renewing the promise of democratizing culture, Art Explora aims to reduce the cultural divide, relying in particular on digital technologies and itinerant devices, to initiate new encounters between works and a large and diverse public, while supporting contemporary creation and cultural institutions. All the actions undertaken by Art Explora are deployed on many territories (France, Europe, the world) and always revolve around the idea of ofering a unique artistic experience but also to better share thanks to constantly innovative mediation devices.
https://www.art-explora.org
Talkwalker ofers a web and social media monitoring and analysis tool that enables more than 2,000 brands and agencies worldwide to optimize their digital strategy by understanding conversations in real time.
http://www.talkwalker.com
CloudGuide is the leading global sightseeing app, providing incredible interactive visitor experiences for museums and cultural heritage sites across the world. More than 1200 sites in 26 countries trust us to provide efective, user-friendly online tours of their monuments, museums and heritage sites. Our motivation is to promote comfortable, easy and smart travelling while helping your audiences get the most out of their visit. The way visitors use technology at cultural sites is changing quickly, and the younger generations especially are increasingly using their smartphones and devices as sources of information and education. Apps can be excellent tools to engage with this new generation of visitors and the more streamlined the service, the better - that's why by using the most efective strategies, CloudGuide unites all the cultural sites and monuments into a single, easy-to-use platform.
https://www.cloudguide.me/
Page 12 of 13 DOCUMENT FOR CULTURAL INSTITUTIONS Contacts & links
E-mail [email protected]
Websites https://www.museum-week.org https://www.museum-week.org/magazine/
Follow #MuseumWeek on: https://www.facebook.com/MuseumWeekOfcial/ https://twitter.com/MuseumWeek https://www.instagram.com/museumweek/ https://vk.com/museumweek https://www.weibo.com/museumweek https://www.youtube.com/channel/UCYFM-rHFKEjhJD2Tclgvt0g
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