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2020 Local Content and Service Report to the Community “Thank You All at NMPBS

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2020 Local Content and Service Report to the Community “Thank You All at NMPBS 2020 Local Content and Service Report to The Community “Thank you all at NMPBS. Your programs New Mexico PBS (NMPBS) serves the people of keep me curious, New Mexico by providing engaging local and engaged, and give meaning to this national content, in-depth news and public journey. I am glad affairs, digital media, education and outreach I can support you.” services, lifelong learning, an interactive –Therese L., Albuquerque website, and a celebration of arts and culture. LOCAL VALUE • Extensive local productions and community engagement activities (often virtual) that “Your programming meets the fine standard I have addressed important issues in the state such as come to always expect. Particularly now, when my state and local government affairs and analysis, travels are limited, you bring the world to me. My environmental issues, Hispanic arts and cultural LOCAL life would be diminished without you.” history, economic development, education —Daniel D., Santa Fe coverage, Native American issues and more. VALUE New Mexico PBS provides New Mexicans with • NMPBS continues to provide entertaining, the information they need to make informed educational and enlightening programming decisions; we convene community dialogue and through our five digital channels. Of particular engage audiences to share their stories. interest are channel 5.2, NMPBS Kids 24/7, We help students and teachers thrive in 21st which enables New Mexico children to watch century classrooms and take people of all ages or stream their favorite PBS Kids shows during on journeys and exploration – exposing them to primetime and other after-school hours when new people, places and ideas. family viewing is high, and channel 5.3, First Nations Experience, America’s first and only We are leaders in using emerging technologies public television network devoted to Native to bring the benefits of the digital world and American and World indigenous programming inspire community engagement. We act on the and news coverage. belief that place and community matter. In 2020, a year like no other, NMPBS evolved, LOCAL IMPACT 2020 KEY taking unprecedented measures to deliver important local content to audiences safely “You have been a life saver during this tough year. SERVICES and effectively. Most of what we watch is on NMPBS.” —Sharon T., Laguna Pueblo 2020 KEY SERVICES NMPBS is one of the most watched public “Thank you for being such an asset to television stations in the country reaching over our community.” 650,000 households weekly with over 22,000 —Richard D., Albuquerque members statewide. While our broadcast signal and traditional viewing is still our primary focus, In 2020, NMPBS provided these key our website, nmpbs.org, provides users with a local services: place to interact, learn more, and connect, and impacted our audience in 2020 through web • NMPBS engages the community in viewing, live streaming, and social media. In conversation about diverse issues through 2020 nmpbs.org had over 690,000 pageviews, public screenings, digital media and special and 147k new users on our website, an 11% LOCAL events. As the state’s leading provider of increase from 2019. quality early childhood educational content, IMPACT we support parents, teachers and childcare On February 5, NMPBS began broadcasting professionals with tools to help children our 5.1 and PBS Kids Channel 5.2 livestream succeed in school and life. We also equip on YouTubeTV, a local linear livestreaming classroom teachers with valuable digital subscription service. This initiative expanded resources to inspire students and put them NMPBS’s digital footprint to engage viewers on a path to educational achievement. where, when and how they consume content. For 62 years New Mexico PBS has been a vital community resource in New Mexico. 2020 Local Content And Service Report CONTINUED Representatives Deb Haaland and Ben Ray New Mexico public schools, starting April 6 Lujan and Governor Michelle Lujan Grisham. NMPBS partnered with Albuquerque Public Some of our top Instagram posts included Schools (APS) to produce an ambitious and NATURE SNOWBOUND reaching over vital broadcast initiative, supporting at-home 8,000 users, NATURE THE MIGHTY WEASEL learning for K-5 students and their families reaching over 4,000 and PREHISTORIC by broadcasting a new weekday morning ROADTRIP reaching over 3,000 users. schedule of televised APS classes. NMPBS has extensive community APS@HOME televised classes were broadcast partnerships with the K-12 community, on Channel 5.1 weekdays from 8am-Noon higher education and dozens of local service as well as posted on the school district’s organizations. Our broad reach on-air, YouTube channel. The classes were also online and on the ground helps make us a simulcast on the state’s other PBS stations, vital educational and community service KENW in Portales and KRWG in Las Cruces, organization statewide. Our broad reach benefiting children statewide. The classes, on-air, online and on the ground comprise which featured a variety of subjects chosen In 2020, Governor Michelle Lujan Grisham an extensive educational and community by the school district, including English appeared on our public affairs program, service organization in New Mexico. language arts, science and math, were New Mexico In Focus. broadcast through August. In 2020, we continued to make progress on On August 26, NMPBS is began livestreaming The New Mexico Public Media Digitization Distance learning has proven to be a channel 5.1 on our website, in addition to PBS project, a two-year initiative which will challenge in New Mexico due to equity and Kids on 5.2. NM viewers now have the option preserve and make publicly available accessibility issues. Not all households have of watching traditional broadcast or online at the video and audio archives of leading access to digital devices, or the connectivity the same time. NM Public Television and radio stations. means to benefit from online learning. Working closely with our partners, NMPBS Our streaming audience continues to grow. has assembled, organized, and prepared The APS@HOME content drew wide media We had 1.2 million total streams in 2020 the archival collections of NMPBS, KUNM coverage resulting in NMPBS having the through our website and OTT devices, (Albuquerque) and KRWG (Las Cruces) highest year to year increase in viewership along with 895,630 streaming users — for digitization. In October, NMPBS along of any PBS station in the country in the a 33% increase YTY. Popular local titles with project partners the American Archive time period. Also, APS @HOME had 18,000 included The Majesty of Music and Math of Public Broadcasting and the Library of pageviews, 300,000 views on Facebook and and The Sandias. Congress presented our innovative statewide 9,000 views on Twitter on the NMPBS web preservation digitization project at both site and social media platforms. NMPBS also intensified our focused on the Counsel on Library and Information increasing email engagement, sending Resources (CLIR) national symposium and During on-air breaks between APS@HOME on average 15 different emails a month the Association of Moving Image Archivists classes, NMPBS aired Science Girl’s Lab, a to segmented groups we have developed, (AMIA) national conference. series of short segments showcasing simple including over the air viewers, streaming at-home science experiments for kids. These viewers, NMPBS Passport members, parents, In response to the novel coronavirus crisis pieces were also shared via social media. teachers, and those interested in our that has resulted in the closures of all virtual events. Our social media proved to be an essential asset to viewers during the pandemic. NMPBS ended 2020 with 11,414 Facebook followers, 3,279 Instagram followers and 15,350 Twitter followers. As for our individual programs, our ¡Colores! Instagram has over 900 followers and our New Mexico in Focus Facebook page has 4,400 followers. Some of our top 2020 posts included APS @HOME LEARNING which reached over 300,000 Facebook users with over 34,000 engagements and HAPPY BIRTHDAY NEW MEXICO reaching over 165,000 people with over 20,000 engagements. We also had several New Mexico oriented Twitter posts NMPBS began broadcasting APS@HOME classes for K-5 students in with 10-15,000 impressions each featuring April 2020. the Democratic National Convention, • 2 • 2020 Local Content And Service Report IN THE COMMUNITY Since 1958, NMPBS has been a leader in public television with a President Jonathan Nez and other tribal leaders about the crisis on the reservation history of innovative services connecting the people of New Mexico. and efforts to care for these vulnerable communities. A perfect example was The following are brief descriptions of our major initiatives. the special Tribal Town Hall we helped produce in April, which was broadcast on all three New Mexico PBS stations NMPBS’ signature weekly public affairs • Reverend William Barber II, of The Poor and Rocky Mountain PBS. show New Mexico in Focus (NMiF) continued People’s Campaign, discussing the moral to provide thoughtful dialogue and reporting problem of America’s poverty on important issues statewide. Production Related to COVID-19, we made history in techniques were altered beginning in March • Lynn Trujillo, New Mexico Indian Affairs April by livestreaming a New Mexico Supreme to facilitate social distancing and COVID Secretary, Brian Vallo, Acoma Pueblo Court hearing related to the Governor’s safety measures, with many interviews Governor and Gabe Aguilar, Mescalero public health order. This was the first time in conducted remotely or virtually. Apache Tribal President, on battling the state history that a Supreme Court hearing COVID surge happening on tribal lands. had been broadcast in any capacity. Over The 2020 broadcast year began with the following months, we livestreamed 4 legislative coverage, starting with the live • Heather Edgar, forensic anthropologist other Supreme Court hearings, giving New broadcast and annotation of the Governor’s and associate professor of anthropology, Mexicans unprecedented access to the inner 2020 State of the State speech, plus post- University of New Mexico on missing and workings of state government.
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