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Inside Emigre 1984 - 2005 Deeply involved Inside Emigre 1984 - 2005 They came to the profession of graphic design not simply to assimilate but to question and also to transform it. I believe Content in me Million ideas participants Exploration 12 16 20 Rules to Enthusiasm question Good 8 luck 26 22 30 Editorial Impressum 7 34 6 7 Editorial When I started my research for Emigre Magazin I wasn’t sure what to expect. Needless to say, I was impressed by Rudy VanderLans unconventional layouts and the enormous amount of different fonts created by Zuzana Licko. But apart from this I found more. While I went through the issues of Emigre in our library I stumbled over some ama- zing articles from different authors concerning various subjects of life per se as well as discussi- ons about graphic design. Finally, I came to issue #69, a summary of the whole Emigre story. I found myself confronted with testifies from Rudy VanderLans concerning the attitude, a graphic designer should have, and what it needs to be a designer, such as enthusi- asm and entrepreneurialism but also a little bit of luck. It became clear why Emigre was successfull almost two decades. As a student I thought these statements are really worth sharing and therefo- re I centered my attention in this folder on Rudy VanderLans quotations. 8 Ex plo ra tion Be tired of the monotony of traditional typography E Elments of the Emigre cover issue # 14, 1985 11 10Exploration „ The first issue was put Early explorers of new technology together in 1984 in an We wanted to explore a more 11.5″ by 17″ format by VanderLans and two other Dutch immigrants, expressive, individualized Marc and Menno. They printed 500 Magazins. Wvisual vocabulary directed Rudy and Zuzana have Throughout it all, they have continued to pursue withstood some virulent towards smaller, likeminded attacks from an en- their unique visions and, conseqently, have been trenched graphic design establishment and also a prime force in revolutionizing the industry and audience. We wanted to a lot from their own contemporaries around. cultivating a spirit of exploration. move away from imposing a Since there was no Emigre was originally budget for typesetting, intended as a cultural universal language on the text was primarily journal to showcase typewriter type that artists as well as had been resized on a photagraphers, poets, a faceless demographic. photocopier. and architects. „ Elements of the pattern Hypnopaedia, designed by Zuzana Licko, 1997 12 Mil li on id eas Letters and numbers in Travel other routes to find inspiration style of Triplex, font desi- gned by Zuzana Licko, 1989 M 15 14Million ideas „ Critics of Emigre often cite the “wildness” or lack of Intolerance for different ideas is an obstacle Maybe because Emigre looks a restraint in the magazin, but it only appeared “wild” in the context of other magazines. It played an important bit more funky; perhaps role as an outlet for exciting new ideas. Mdue to the uncoated stock we Lots of ideas were rou- From the very begin- print on. It doesn’t have tinely ignored or com- ning, these designers pletetly misunderstood saw Macintosh’s limit- by the mainstream de- ations as a new chal- an authoritarian feel to it. sign press. The fact is, lenge. They not only the most original ideas recognized that this in graphic design first computer could even- It looks accessible. It changes. appeared in Emigre. tually be used to copy. To copy what had been It isn’t afraid to fail and make done before; they also derived inspiration from a fool of itself. its initial crudeness. Designers included the Macintosh’s low-reso- lution textures in their expirimental work. „ Vanderlans and Licko were interested in new design and an open mind. For them into- lerance for different ideas was the biggest obstacle. Numbers of Triplex, font designed by Zuzana Licko, 1989 16 I be lie Make your own products and become your own clients i ve in me Elements of the pattern Whirligig, designed by Zuzana Licko, 1994 19 18I believe in me „ Emigre promoted their To think one is pretty good at this stuff typographic wares and With Emigre, I’ve tried to propagated their design faith. Emigre fonts introduced some of the create a forum for alternative earliest and quirkiest dot-matrix and high views to the consumer-driven resolution digital type. W In Vanderlans estimati- Vanderlans’s policy Rudy Vanderlans und Zuzana Licko were convinced culture that dominates most of on graphic design had was to celebrate the simply become too experimental forms of that individualism and self-expression were exactly narrowly defined as a typography that the the design profession. service-oriented profes- established trade ma- the qualities that made some projects so appealing sion that organizes and gazines overlooked gives form to the ideas either by ignorance to others. Instead of looking at graphic of commercial clients. or design. But designers should design purely as a service be not just hired hands, but initiators with a personal stake in the industry, I was eager to hear projects they created. and see what designers would choose to do on their own.„ Ligature of Priori, font designed by Jonathan Barnbrook, 2003 Terry Trucco Takenobu Igarashi Erik van Blokland Linda van Deursen Jacques Overhoff John Weber Just van Rossum Jodokus Driessen William Cone Glenn Suokko Barry Deck Karel Martens Roberto Barazzuol Menno Meyjes Philippe Apeloig Keith Robertson Joseph Plateau Laura Genninger Salman Rushdie Don Carpenter Max Kisman Laurie H. Makela Michiel Uilen Esther Vermeer Jeffrey Browning Tom Klinkowstein Rick Valicenti John Weber Erik van Blokland Lisa Anderson Andrea Goldstein Marc Susan Christine Higdon Robert Nakata Tula Mond Helene Bergmans Karen Douglas Hans Sluga John Ormsby Allen Hori Mark Andresen Andrew Blauvelt Kees Broos Johanna Drucker Ed McDonald James Stoecker Keith Robertson Ed McDonald Stanley Banos Gavin Flint Allen Hori Kathy Keen Elizabeth Charman Jan Jancourt Kyle Thayer Marc Susan Warren Lehrer Andrea Futter Sergio Polano Tamar Rosenthal Peter Claessens Peter Plate Phil Zimmerman Margo Johnson Pierpaolo Vetta Harry Arens Alice Polesky Lewis MacAdams Christine Higdon Kirsten Conran Rick Valicent Arch Garland Susan E. King Diane Best Rick Valicenti Heather Wyville David Carson Vincent van Baar Robert Kopecky Lev Nussberg Richard Feurer Augustine Chun Gail Swanlund Darice Koziel Judy Anderson Bert van der Meij Malcolm Garrett Damon Kidwell Somi Kim Allen Hori Ginny Hoyle John Hersey Steven R. Gilmore Stephanie Gould Barbara Glauber Rick Valicenti Paul Kwan Carlos L. Aguirre Allen Hori Kimberly Dumas Susan LaPorte Jeffery Keedy Arnold Iger Kristine McKenna Vincent van Baar Steven Schultz Ian Anderson Gerard Hadders Tom Bonauro Anne Telford Lucille Tenazas Austin Putnam Malcolm Garrett April Greiman Stefano Massei Marc Susan Wolfgang Weingart Anne Burdick Michael Dooley Glenn Suokko Charles Bukowski Tom Clark Patrick Li Christopher Vice Steven Heller Erik Spiekermann Brett Easton Ellis Leonid Lamm Neville Brody Gail Swanlund David Shields Tim Anstaett Michelle Vignes Roberto Barazzuol Kerri DuPont Edward Fella John Hersey John Weber Edwin Utermohlen Lyndon Valicenti Grant Muruaga Mitsuhiro Miyazaki William Nelson Lisa Ashworth Marc Susan Philippe Apeloig Jeffrey Zwerner Andrew Blauvelt Lisa Cohen Henk Elenga Lew Rakowsky Brian Schorn Dana F. Smith John Weber Melinda Harrold Hugues Boekraad John Fante Tibor Kalman Elisabeth Charman Putch Tu Andrei Toluzakov Richard Feurer Jennifer Azzarone Mark Bartlett Lewis MacAdams Hans Rudolf-Lutz Lori Middleton Victor Margolin Marek Majewski Polly Bertram Barry Deck Christine Celano Gavin Flint Daniel Volkart Nick Bell Andrew Blauvelt Tom Clark Hamish Muir Nathan Forque Joe Clark Peter Plate April Greiman Nick Bell Dave Wofford William Cone Richard Feurer Andrew Long Matt Owens Menno Meyjes Peter Bäder Gerard Unger Andrew Blauvelt Bijan Samandar Polly Bertram Jonathan Barnbrook Victor Margolin Badri E. Borghei Daniel Volkart P. Scott Makela Anne Burdick Marc Susan Roland Fischbacher Barry Deck Louise Sandhaus John Oomkes Peter Plate Margit Lustenberger Frank Heine Anne Burdick Victor Margolin Atto Squisito John D’Hondt Daniel Zehntner Miles Newlyn Adriano Pedrosa Philippe Apeloig Daniel Kapelian Alice Polesky Peter Mertens Neil Feineman Elliott Earls Henk Elenga Kathy Holman Bert van der Meij John Downer Anne Burdick Steve Baker Aad van Dommelen Glenn Suokko Veronique Vienne Ellen Lupton Abbott Berry van Gerwen Kevin Mount Matthew Carter Scott W. Santoro Elsa Frausto Elizabeth Dunn Vincent van Baar Joani Spadaro Malcolm Garrett Susan Lally Lisa Cohen Piet Schreuders Gerrit Achterberg Johanna Drucker Clement Mok Rick Vermeulen Joanna Warwick Lorraine Wild Rick Vermeulen Denise G. Crisp John Weber Laura Genninger Marc Susan Edward Fella Michiel Uilen Felix Janssens Takenobu Igarashi Esther Vermeer Debra Seagal Vincent A. Carducc Harmine Louwé Anne Bush John Weber Lisa Anderson Didier Crémieux Elizabeth Dunn Ton van Bragt Brian Schorn Ella Cross Helene Bergmans Anne Telford Phil Baines Gerard Forde Kevin Mount Lene Osberg Andrew Blauvelt Peter Plate Elizabeth Dunn Ko Sliggers Stuart McKee Stewart Greenway Ed McDonald Susan Roberts Nancy Bonnell-Kangas Vincent van Baar Lisa Koonts Will Nice Jan Jancourt Jeffrey Browning Martin Venezky Gerard Forde Gérard Mermoz Jutta Ottman Tamar Rosenthal Gianmaria Mussio Alan Marshall Roelof Mulder Daniel X. O‘Neil Mike Pratt Harry Arens Carrie McLaren Jonathan Hoefler Sven Birkerts Stephen Farrell Lorraine Wild Arch Garland Thomas Frank Bill Gubbins Lorraine Wild Steve Tomasula Stuart Bailey Vincent van Baar Jonathan Dee Jarrett Dean Kuipers Kenneth FitzGerald Marc Nagtzaam Rhonda Rubinstein Darice Koziel Bill Gubbins Shawn Wolfe David Thomas Daniel X. O’Neil Kenneth Garland Allen Hori J. Smeaton Chase Peter Maybury Putch Tu John Downer Kalle Lasn Rick Valicenti Elliott Earls Chuck Byrne Paul Roberts Bob Smartner Harmine Louwé Jeffery Keedy Darick Chamberlin Jack Stauffacher Carl Francis DiSalvo Steve Tomasula Ton van Bragt Gerard Hadders Martin Venezky Teal Triggs Andrew Blauvelt Stephen Farrell Gerard Forde April Greiman Deborah Griffin Bill Gubbins Teal Triggs Daniel X.
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