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Copyrighted Material INDEX COPYRIGHTED MATERIAL JJWBT370_index.inddWBT370_index.indd 175175 88/30/10/30/10 88:23:22:23:22 PMPM JJWBT370_index.inddWBT370_index.indd 176176 88/30/10/30/10 88:23:22:23:22 PMPM A Billabong, 23 Access Hollywood, 56 Birdhouse Projects Activision Blitz fi nances impacting, 80–81 900 Films advertising creation for, 96 early days of, 15–17, 77–78 Boom Boom HuckJam sponsorship by, Hawk buy-out of, 81–82 56–57 video/fi lm involvement by, 19, 87–96 (see Tony Hawk video game designed/released also 900 Films) by, 6–7, 25–26, 36–43, 56–57, Black, Jack, 108 68–69, 73, 132, 140 (see Video Black Pearl Skatepark grand opening, games for detail) 134–136 Secret Skatepark Tour support from, 140 Blink-182, 133, 161, 162 skateboard controller designed by, 41–43 Blitz Distribution Tony Hawk Foundation contributions denim clothing investment by, 77–80 from, 158 fi nances of, 78–81 Adio Tour, 130–131 Hawk Clothing involvement offer to, 24 Adoptante, Clifford, 51, 55 Hawk relinquishing shares in, 82 Agassi, Andre, 132, 162–163 legal issues for, 17–19 Anderson, Pamela, 134, 162 skate team/company support by, 77 Antinoro, Mike, 71 video/fi lm involvement of, 90 Apatow, Judd, 107 Blogs, 99–104, 106 Apple iPhone, 91, 99–102 BMX Are You Smarter Than a 5th Grader?, 157, 158 Boom Boom HuckJam inclusion of, 48, Armstrong, Lance, 103, 108, 162 49, 51, 55–56, 58–59, 67 Athens, Georgia, 142 charitable fundraisers including, 133–134, Awards 161 MTV Video Music Awards, 131–132 Froot Loops’ endorsement including, 3, 4 Nickelodeon Kids’ Choice Awards, 7, 146 product merchandising for bicycles, 67–68 Spike Video Game Awards, 144 shredordie.com inclusion of, 107–108 Tony Hawk Pro Skater receipt of, 40 Tony Hawk’s Gigantic Skatepark Tour X Games gold medal, 12, 47 inclusion of, 89 Bones Brigade, 6, 13, 14 B Bones Brigade Video Show, 13, 85–87 Baker, 17 Bon Jovi, Jon, 139 Barker, Travis, 162 Boom Boom HuckJam Barnes, Reggie, 82 animated movie based on, 118 Beck, 54 cast of initial participants, 51 Beckham, Victoria, 162 creation of, 48–51 The Beginning, 95, 142 fi nances for, 49–51, 52, 54, 56, 58, 60 Beijing, China, 147–148 injuries during, 55–56, 59, 138–140 Berra, Steve, 15, 89 launch of, 48, 53, 56 Best Buy, 90 Make-A-Wish Foundation inclusion in, 59 Beverly Hills, California, 73, 161–162 music industry involvement with, 53–54, Big Brother, 15 56, 57–58, 59, 60 177 JJWBT370_index.inddWBT370_index.indd 177177 88/30/10/30/10 88:23:22:23:22 PMPM 178 INDEX Boom Boom HuckJam (continued ) C name of, 53 Caballero, Stevie, 85 production of, 52–58 California Amateur Skateboard League, 12 product merchandising from, 61, 66, California Governor’s Council on Physical 67–68, 82 Fitness and Sports, 136 promotion/marketing for, 56 Caples, Curren, 147 refi nement of/changes to, 58–61 Carolla, Adam, 108 skate ramp for, 50–51, 137 Case Logic, 71 technical challenges of, 58–59 Cayman Islands, 134–136, 141 travel schedule for 2005 tour, 137–140 CD case endorsement, 71 trick choreography for, 55–56, 59 Cereal, 2, 3–4 video footage/movies of, 52–53, 54, Chalmers, Alex, 109, 135 59–60 Charity Boom Boom Sabotage, 118 Andre Agassi’s Grand Slam for Children Bootleg graphics/music, 14–15, 17–19 as, 132–133, 162–163 Borden, Josh, 109 Katrina fundraiser for, 142 Brand management Make-A-Wish Foundation support control of marketing and, 4, 29, 66–67, through HuckJam, 59 69 Mia Hamm Celebrity Soccer Challenge graphics standardization and, 66–67, fundraiser for, 144 69–72 Right to Play program as, 127–129 “Tony Hawk Brand Summit” for, Sport for Good Foundation as, 127–129 71–72 Stand Up for Skateparks Fundraiser for, Bravo Sports, 81–82 73, 133–134, 161–162 Bruno, Dylan, 162 Tony Hawk Foundation, 32, 73, 133–134, Bryant, Kobe, 7 156–164 Buena Vista, 116, 119 Children Buffett, Warren, 137 charitable programs focused on, 127–129, Burkle, Ron, 161 132–134, 156–164 Burnquist, Bob civic involvement of, through skateparks, autographs requested from, 156 163–164 Boom Boom HuckJam participation by, 51 clothing for, 22–32 Gigantic Skatepark Tour participation by, as clothing models, 23, 27 89 Tony Hawk’s, 16, 23, 27, 125–126, 129, “King of Skate” participation by, 92–93 130–131, 134–135, 137–139, Secret Skatepark Tour participation by, 140 142–143, 146, 147–148 (see Hawk, Sirius Radio interviews with, 111 Kadence; Hawk, Keegan; Hawk, Burton, Jake, 144 Riley; Hawk, Spencer for details) Business enterprises. See specifi c businesses for Cinqmars, Mike, 51 details CKY, 57 900 Films as, 32, 87–96, 107–110, Clothing 119–122 affordability of, 30 Birdhouse Projects as, 15–17, 19, 77–78, denim, 77–80 80–82, 87–96 endorsement of Quiksilver, 29–30 Blitz Distribution as, 17–19, 24, 77–82, launch of Hawk Clothing, 23–28 90 marketing approach for Hawk Clothing, Boom Boom HuckJam as, 48–61, 66–68, 23, 25–26, 30–32 82, 118, 137–140 merger of Hawk Clothing with Quiksilver, Hawk Clothing as, 22–32 28–30 Tony Hawk Inc. as, 32, 71–72, as product merchandising, 22–32 81–82 Cohen, Rob, 120 JJWBT370_index.inddWBT370_index.indd 117878 88/30/10/30/10 99:52:53:52:53 PPMM INDEX 179 Combs, Sean “Diddy,” 162 Ellis, Jason, 89, 110–111 Communication The End, 19 from fans (see Fan mail) Endorsements negative (see Negative feedback) Case Logic CD case, 71 technology-based (see Technological Froot Loops, 3–4 innovation) Hershey’s, 65–66 Competitors Jeep, 71–72 admiring success of, 8 McDonald’s, 60, 66 prize money for, 13 negative feedback on, 4, 66 skateboarders’ lack of desire to be, 47–48 Powerade, 60 in skateboarding industry, 13–15 Quiksilver, 29–30 Concerts West, 49 Six Flags’ roller coaster, 70–71 Cornell, Chris, 54 T-Mobile, 65, 67, 71 Corporate logos, 14–15, 17–18 England, 130–131 Counterculture, skateboarding as, 4–5, Escamilla, Mike “Rooftop,” 68, 109–110 14–15, 163 ESPN Cruise, Tom, 121–122 action-sports programming for, 87–88, 89 Cuomo, Rivers, 144 Boom Boom HuckJam coverage by, 56 Curtis, Jamie Lee, 161 Hawk autobiographic fi lm involvement of, Cyrus, Miley, 111 116–117 Tony Hawk Foundation contributions D from, 158 D12, 132 X Games Hawk commentator for, 82 Dale, Dick, 27 X Games creation by, 6, 17 Dale, John, 109–110, 111 Etnies shoes, 109 Dale, Lenore, 26–27, 157 Extreme Makeover: Home Edition, 137 Damon, Matt, 137 del Toro, Benicio, 133, 162 F Demolition Radio, 71, 110–111 Face to Face, 57 Denim clothing, 77–80 Fan mail Deremo, Alan, 27, 60 negative, 4, 12, 40, 41, 42, 46, 66 Deremo, Emily, 23 positive, 2, 14, 22, 30, 34, 42, 43, 48, 49, Deremo, Hagen, 23 64, 92, 154, 160 Devo, 57–58 questions in, 10, 90, 92, 154, Dion, Celine, 162 158, 160 Disney, 116–117, 136 suggestions in, 34, 84 Disneyland, 136 technology-based, 98 Dissent TV, 108 value of listening to, 91 Dorian, Shane, 144 video editing requests in, 84 Dubin, Brian, 50 Farrell, Perry, 162 Dunbar, Cindy, 16 Favreau, Jon, 108, 111, 161 Durst, Fred, 162 Ferrell, Will, 107 Dusablon, Sandy, 81 Films/videos. See also 900 Films Dylan, Jakob, 162 The Beginning, 95, 142 Dymond, Micky, 56 Birdhouse Projects involvement with, 19, Dynacraft, 67–68 87–96 Bones Brigade Video Show, 13, 85–87 E Boom Boom HuckJam video footage, Eastern Skateboard Supply, 82 52–53, 54, 59–60 Easter-swag hunt, 99–102, 103–105 Boom Boom Sabotage, 118 JJWBT370_index.inddWBT370_index.indd 179179 88/30/10/30/10 88:23:22:23:22 PMPM 180 INDEX Films/videos. (continued ) G cartoon series, 117–118 Gagnon, Pierre Luc, 111 The End, 19 Games Frank Hawk video footage, 93 video, 6–7, 25–26, 35–43, 56–57, 68–69, as giveaways, 95–96 73, 132, 140, 144 Grind, 92, 120 X Games, 6, 12, 17, 25–26, 47–48, Hawk autobiographic feature fi lm, 116–117 116–117 Internet airing of, 96, 102–103, 107–110, Gap-jumping tricks, 93, 94–95 122 “Gear 4 A Year,” 109 joint ventures on, 119–122 Gibbons, Leeza, 162 “King of Skate,” 92–93 Gigantic Skatepark Tour, 73, 88–90 legal issues with, 18–19 Giveaways motion-capturing fi lm in, 38 online contests including, 109 product merchandising based on, 117–118 Stand Up for Skateparks including, 161 Secret Skatepark Tour, 73, 92, 96 via Twitter, 102, 103–105 Skate Jam, 115 videos as, 95–96 Tony Hawk’s Gigantic Skatepark Tour series, Glass, Todd, 133 73, 88–90 Glifberg, Rune, 139–140 Tony Hawk’s Trick Tips, 90–92 Good Charlotte, 57, 132 trick footage, 90–92, 94–95 Goodman, Matt, 52, 88, 120 unmade movies, 115–122 Graf, Stefi , 132 Finances. See also Income Grand Cayman, Cayman Islands, 134–136 900 Films fi nances, 93 Graphics Birdhouse Projects’ initial fi nancing, 15 clothing bearing, 25, 32 Blitz Distribution fi nances, 78–81 corporate logos as, 14–15, 17–18 Boom Boom HuckJam fi nances, 49–51, counterculture image through, 14–15 52, 54, 56, 58, 60 hawk graphic, 13, 18 denim clothing fi nances, 78–79 Hawk likeness as, 7 Hawk Clothing cash fl ow issues, 27 hawk skull, 14, 16, 67 skateboarding industry sales volume, 73 legal issues over, 17–18 Stand Up for Skateparks fundraising, standardization of, across products, 66–67, 133–134, 161–162 69–72 Tony Hawk, Inc.
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