INDEX

COPYRIGHTED MATERIAL

JJWBT370_index.inddWBT370_index.indd 175175 88/30/10/30/10 88:23:22:23:22 PMPM JJWBT370_index.inddWBT370_index.indd 176176 88/30/10/30/10 8:23:228:23:22 PMPM A Billabong, 23 Access Hollywood, 56 Birdhouse Projects Activision Blitz fi nances impacting, 80–81 900 Films advertising creation for, 96 early days of, 15–17, 77–78 Boom Boom HuckJam sponsorship by, Hawk buy-out of, 81–82 56–57 video/fi lm involvement by, 19, 87–96 (see Tony Hawk video game designed/released also 900 Films) by, 6–7, 25–26, 36–43, 56–57, Black, Jack, 108 68–69, 73, 132, 140 (see Video Black Pearl Skatepark grand opening, games for detail) 134–136 Secret Skatepark Tour support from, 140 Blink-182, 133, 161, 162 skateboard controller designed by, 41–43 Blitz Distribution Tony Hawk Foundation contributions denim clothing investment by, 77–80 from, 158 fi nances of, 78–81 Adio Tour, 130–131 Hawk Clothing involvement offer to, 24 Adoptante, Clifford, 51, 55 Hawk relinquishing shares in, 82 Agassi, Andre, 132, 162–163 legal issues for, 17–19 Anderson, Pamela, 134, 162 skate team/company support by, 77 Antinoro, Mike, 71 video/fi lm involvement of, 90 Apatow, Judd, 107 Blogs, 99–104, 106 Apple iPhone, 91, 99–102 BMX Are You Smarter Than a 5th Grader?, 157, 158 Boom Boom HuckJam inclusion of, 48, Armstrong, Lance, 103, 108, 162 49, 51, 55–56, 58–59, 67 Athens, Georgia, 142 charitable fundraisers including, 133–134, Awards 161 MTV Video Music Awards, 131–132 Froot Loops’ endorsement including, 3, 4 Nickelodeon Kids’ Choice Awards, 7, 146 product merchandising for bicycles, 67–68 Spike Video Game Awards, 144 shredordie.com inclusion of, 107–108 Tony Hawk Pro Skater receipt of, 40 Tony Hawk’s Gigantic Skatepark Tour X Games gold medal, 12, 47 inclusion of, 89 Bones Brigade, 6, 13, 14 B Bones Brigade Video Show, 13, 85–87 Baker, 17 Bon Jovi, Jon, 139 Barker, Travis, 162 Boom Boom HuckJam Barnes, Reggie, 82 animated movie based on, 118 Beck, 54 cast of initial participants, 51 Beckham, Victoria, 162 creation of, 48–51 The Beginning, 95, 142 fi nances for, 49–51, 52, 54, 56, 58, 60 Beijing, China, 147–148 injuries during, 55–56, 59, 138–140 Berra, Steve, 15, 89 launch of, 48, 53, 56 Best Buy, 90 Make-A-Wish Foundation inclusion in, 59 Beverly Hills, California, 73, 161–162 music industry involvement with, 53–54, Big Brother, 15 56, 57–58, 59, 60

177

JJWBT370_index.inddWBT370_index.indd 177177 88/30/10/30/10 8:23:228:23:22 PMPM 178 INDEX

Boom Boom HuckJam (continued ) C name of, 53 Caballero, Stevie, 85 production of, 52–58 California Amateur Skateboard League, 12 product merchandising from, 61, 66, California Governor’s Council on Physical 67–68, 82 Fitness and Sports, 136 promotion/marketing for, 56 Caples, Curren, 147 refi nement of/changes to, 58–61 Carolla, Adam, 108 skate ramp for, 50–51, 137 Case Logic, 71 technical challenges of, 58–59 Cayman Islands, 134–136, 141 travel schedule for 2005 tour, 137–140 CD case endorsement, 71 trick choreography for, 55–56, 59 Cereal, 2, 3–4 video footage/movies of, 52–53, 54, Chalmers, Alex, 109, 135 59–60 Charity Boom Boom Sabotage, 118 Andre Agassi’s Grand Slam for Children Bootleg graphics/music, 14–15, 17–19 as, 132–133, 162–163 Borden, Josh, 109 Katrina fundraiser for, 142 Brand management Make-A-Wish Foundation support control of marketing and, 4, 29, 66–67, through HuckJam, 59 69 Mia Hamm Celebrity Soccer Challenge graphics standardization and, 66–67, fundraiser for, 144 69–72 Right to Play program as, 127–129 “Tony Hawk Brand Summit” for, Sport for Good Foundation as, 127–129 71–72 Stand Up for Skateparks Fundraiser for, Bravo Sports, 81–82 73, 133–134, 161–162 Bruno, Dylan, 162 Tony Hawk Foundation, 32, 73, 133–134, Bryant, Kobe, 7 156–164 Buena Vista, 116, 119 Children Buffett, Warren, 137 charitable programs focused on, 127–129, Burkle, Ron, 161 132–134, 156–164 Burnquist, Bob civic involvement of, through skateparks, autographs requested from, 156 163–164 Boom Boom HuckJam participation by, 51 clothing for, 22–32 Gigantic Skatepark Tour participation by, as clothing models, 23, 27 89 Tony Hawk’s, 16, 23, 27, 125–126, 129, “King of Skate” participation by, 92–93 130–131, 134–135, 137–139, Secret Skatepark Tour participation by, 140 142–143, 146, 147–148 (see Hawk, Sirius Radio interviews with, 111 Kadence; Hawk, Keegan; Hawk, Burton, Jake, 144 Riley; Hawk, Spencer for details) Business enterprises. See specifi c businesses for Cinqmars, Mike, 51 details CKY, 57 900 Films as, 32, 87–96, 107–110, Clothing 119–122 affordability of, 30 Birdhouse Projects as, 15–17, 19, 77–78, denim, 77–80 80–82, 87–96 endorsement of Quiksilver, 29–30 Blitz Distribution as, 17–19, 24, 77–82, launch of Hawk Clothing, 23–28 90 marketing approach for Hawk Clothing, Boom Boom HuckJam as, 48–61, 66–68, 23, 25–26, 30–32 82, 118, 137–140 merger of Hawk Clothing with Quiksilver, Hawk Clothing as, 22–32 28–30 Tony Hawk Inc. as, 32, 71–72, as product merchandising, 22–32 81–82 Cohen, Rob, 120

JJWBT370_index.inddWBT370_index.indd 178178 88/30/10/30/10 9:52:539:52:53 PMPM INDEX 179

Combs, Sean “Diddy,” 162 Ellis, Jason, 89, 110–111 Communication The End, 19 from fans (see Fan mail) Endorsements negative (see Negative feedback) Case Logic CD case, 71 technology-based (see Technological Froot Loops, 3–4 innovation) Hershey’s, 65–66 Competitors Jeep, 71–72 admiring success of, 8 McDonald’s, 60, 66 prize money for, 13 negative feedback on, 4, 66 skateboarders’ lack of desire to be, 47–48 Powerade, 60 in skateboarding industry, 13–15 Quiksilver, 29–30 Concerts West, 49 Six Flags’ roller coaster, 70–71 Cornell, Chris, 54 T-Mobile, 65, 67, 71 Corporate logos, 14–15, 17–18 England, 130–131 Counterculture, skateboarding as, 4–5, Escamilla, Mike “Rooftop,” 68, 109–110 14–15, 163 ESPN Cruise, Tom, 121–122 action-sports programming for, 87–88, 89 Cuomo, Rivers, 144 Boom Boom HuckJam coverage by, 56 Curtis, Jamie Lee, 161 Hawk autobiographic fi lm involvement of, Cyrus, Miley, 111 116–117 Tony Hawk Foundation contributions D from, 158 D12, 132 X Games Hawk commentator for, 82 Dale, Dick, 27 X Games creation by, 6, 17 Dale, John, 109–110, 111 Etnies shoes, 109 Dale, Lenore, 26–27, 157 Extreme Makeover: Home Edition, 137 Damon, Matt, 137 del Toro, Benicio, 133, 162 F Demolition Radio, 71, 110–111 Face to Face, 57 Denim clothing, 77–80 Fan mail Deremo, Alan, 27, 60 negative, 4, 12, 40, 41, 42, 46, 66 Deremo, Emily, 23 positive, 2, 14, 22, 30, 34, 42, 43, 48, 49, Deremo, Hagen, 23 64, 92, 154, 160 Devo, 57–58 questions in, 10, 90, 92, 154, Dion, Celine, 162 158, 160 Disney, 116–117, 136 suggestions in, 34, 84 Disneyland, 136 technology-based, 98 Dissent TV, 108 value of listening to, 91 Dorian, Shane, 144 video editing requests in, 84 Dubin, Brian, 50 Farrell, Perry, 162 Dunbar, Cindy, 16 Favreau, Jon, 108, 111, 161 Durst, Fred, 162 Ferrell, Will, 107 Dusablon, Sandy, 81 Films/videos. See also 900 Films Dylan, Jakob, 162 The Beginning, 95, 142 Dymond, Micky, 56 Birdhouse Projects involvement with, 19, Dynacraft, 67–68 87–96 Bones Brigade Video Show, 13, 85–87 E Boom Boom HuckJam video footage, Eastern Skateboard Supply, 82 52–53, 54, 59–60 Easter-swag hunt, 99–102, 103–105 Boom Boom Sabotage, 118

JJWBT370_index.inddWBT370_index.indd 179179 88/30/10/30/10 8:23:228:23:22 PMPM 180 INDEX

Films/videos. (continued ) G cartoon series, 117–118 Gagnon, Pierre Luc, 111 The End, 19 Games Frank Hawk video footage, 93 video, 6–7, 25–26, 35–43, 56–57, 68–69, as giveaways, 95–96 73, 132, 140, 144 Grind, 92, 120 X Games, 6, 12, 17, 25–26, 47–48, Hawk autobiographic feature fi lm, 116–117 116–117 Internet airing of, 96, 102–103, 107–110, Gap-jumping tricks, 93, 94–95 122 “Gear 4 A Year,” 109 joint ventures on, 119–122 Gibbons, Leeza, 162 “King of Skate,” 92–93 Gigantic Skatepark Tour, 73, 88–90 legal issues with, 18–19 Giveaways motion-capturing fi lm in, 38 online contests including, 109 product merchandising based on, 117–118 Stand Up for Skateparks including, 161 Secret Skatepark Tour, 73, 92, 96 via Twitter, 102, 103–105 Skate Jam, 115 videos as, 95–96 Tony Hawk’s Gigantic Skatepark Tour series, Glass, Todd, 133 73, 88–90 Glifberg, Rune, 139–140 Tony Hawk’s Trick Tips, 90–92 Good Charlotte, 57, 132 trick footage, 90–92, 94–95 Goodman, Matt, 52, 88, 120 unmade movies, 115–122 Graf, Stefi , 132 Finances. See also Income Grand Cayman, Cayman Islands, 134–136 900 Films fi nances, 93 Graphics Birdhouse Projects’ initial fi nancing, 15 clothing bearing, 25, 32 Blitz Distribution fi nances, 78–81 corporate logos as, 14–15, 17–18 Boom Boom HuckJam fi nances, 49–51, counterculture image through, 14–15 52, 54, 56, 58, 60 hawk graphic, 13, 18 denim clothing fi nances, 78–79 Hawk likeness as, 7 Hawk Clothing cash fl ow issues, 27 hawk skull, 14, 16, 67 skateboarding industry sales volume, 73 legal issues over, 17–18 Stand Up for Skateparks fundraising, standardization of, across products, 66–67, 133–134, 161–162 69–72 Tony Hawk, Inc. fi nancial position, 81 style guide for, 69 Tony Hawk Foundation grants, 158, 159, Titanic graphic, 16 161 Great Falls, Montana, 141 The Firm, 17 Green, Tom, 111, 133, 161 Flea, 162 GreenSkateLab skatepark, 138 Flip, 17 Greenstein, Scott, 110 Flynn, Pierce, 157 Gretzky, Wayne, 137 Fogerty, John, 162 Grind, 92, 120 Fort Smith, Arkansas, 137 Guerinot, Jim, 54, 56, 57–58 Foundation Skateboards, 109 Gumball rally, 109–110 Fox Sports, 59–60 Frazier, Mike, 15 H “Free Lunch” channel, 109 Hall, Arsenio, 162 Fritsch, Jesse, 109–110 Hall, Sarah, 25 Froot Loops, 3–4 Hamm, Mia Fuel TV, 59–60, 91 Stand Up for Skateparks involvement funnyordie.com, 107, 122 of,162 Fury, 17 Celebrity Soccer Challenge, 144

JJWBT370_index.inddWBT370_index.indd 180180 88/30/10/30/10 8:23:228:23:22 PMPM INDEX 181

Hardy, Terry, 53–54 fan mail to (see Fan mail) Haring, Matt, 90, 93 income of (see Income) Harris, Carl, 52 marketing by (see Marketing) Hart, Carey, 51 name recognition of (see Name Hats, 27. See also Clothing recognition) Hawaii, 144 negative feedback to (see Negative Hawk, Cindy, 16 feedback) Hawk, Frank, 11–12, 93 parents’ support of, 11–12 Hawk, Kadence, 146, 147–148 passion for skating, 5, 7–8, 72–73 Hawk, Keegan, 125–126, 139 professional standing of, 11 Hawk, Lenore. See Dale, Lenore success of (see Success) Hawk, Lhotse, 119, 127–128, 137, 143, 145 video/fi lm editing by, 16, 85–96 (see also Hawk, Nancy, 11–12, 143 900 Films) Hawk, Pat video games featuring (see Video games) 900 Films involvement of, 93 video/movie involvement of (see Videos/ Boom Boom HuckJam tour involvement movies) of, 48–50, 52–54, 56, 58, 61 Hawk Clothing brand summit participation by, 72 affordability of, 30 fi nancial advice from, 13, 81 exclusive deal with Kohl’s, 30–32 Hawk clothing involvement of, 24–32 launch of business, 23–28 parents’ support of, 11 marketing approach for, 23, 25–26, 30–32 Tony Hawk Foundation involvement of, merger with Quiksilver, 28–30 156 as product merchandising, 22–32 Hawk, Riley Hawk graphics, 13, 18 Adio Tour, England with, 130–131 Hawk skull graphics, 14, 16, 67 The Beginning including, 142 Hayes, Conan, 77 Black Pearl Skatepark opening with, Heinz Foods, 158 135 Helena, Montana, 142 design-bleaching shirts by, 138 Helms, Ed, 108, 162 Japan trip with, 146 Hershey’s campaign, 65–66 Punk’d involvement of, 137 Heuberger, Paul, 51 skateboarding skill of, 142, 143 Hill, Faith, 132 Woodward Skate Camp opening with, 147 Hoffman, Mat, 51, 89, 121, 134, 138 Hawk, Spencer, 129, 134 Homoki, Aaron “Jaws,” 147 Hawk, Steve Hook-Ups, 17 Boom Boom HuckJam name involvement Hosoi, Christian, 85 of, 53 Howe, Jade, 77–78, 79 Hawk clothing involvement of, 23–25, Howell, Ocean, 15 28–29 H-Street, 14 parents’ support of, 11 HuckJam (Boom Boom HuckJam) Thanksgiving dinner with, 143 animated movie based on, 118 Tony Hawk Foundation involvement of, cast of initial participants, 51 157 creation of, 48–51 Tony’s fi rst skateboard from, 5, 11 fi nances for, 49–51, 52, 54, 56, 58, 60 Who Wants to Be A Millionaire support injuries during, 55–56, 59, 138–140 from, 158 launch of, 48, 53, 56 Hawk, Tony Make-A-Wish Foundation inclusion in, 59 awards given to (see Awards) music industry involvement with, 53–54, business enterprises of (see Business 56, 57–58, 59, 60 enterprises) name of, 53

JJWBT370_index.inddWBT370_index.indd 181181 88/30/10/30/10 8:23:238:23:23 PMPM 182 INDEX

HuckJam (continued ) “King of Skate,” 92–93 production of, 52–58 Klein, Jeremy, 15 product merchandising from, 61, 66, Knoxville, Johnny, 111, 162 67–68, 82 Kohl’s, 30–32 promotion/marketing for, 56 Koston, Eric, 89 refi nement of/changes to, 58–61 Kotick, Bobby, 134 skate-ramp for, 50–51, 137 Krasinski, John, 108 technical challenges of, 58–59 Kudrow, Lisa, 161 travel schedule for 2005 tour, 137–140 Kwan, Michelle, 136 trick choreography for, 55–56, 59 Kwock, Danny, 28–29 video footage/movies of, 52–53, 54, 59–60 L LaLanne, Jack, 136 I Lasek, Bucky, 51, 89, 111 Ianelli, Carol, 27 Las Vegas, Nevada, 56, 68, 108, 132–133, Images. See Graphics; Photographs 137, 144, 146, 162 Income Laureus World Sports Academy, 127 business enterprises generating, 15–16 (see Lazarus, Nathan, 157, 158 also Finances) Legal issues, 17–19, 26 decline in, 15–16 Lessard, Stefan, 162 from endorsements, 3 Liddell, Chuck, 161 in high school, 6, 13 Lonnquist, Ladd, 28 from prize money, 13 Loy, David, 147 from product merchandising, 13, 61 from video game royalties, 37, 73 M Injuries, 55–56, 59, 72, 125, 138–140 Macdonald, Andy, 51, 89, 111, 156 Innovation/improvisation, 47–48 Macpherson, Elle, 111 International Association of Skateboard Magazines, skateboarding, 15, 86–87, 109 Companies, 160 Make-A-Wish Foundation, 59 Internet Mandel, Howie, 162 blogs via, 99–102, 103, 106 Margera, Bam, 54, 89, 132, 140, 141 Twitter via, 99–106, 111, 148–151 Marketing video footage via, 95–96, 102–103, Boom Boom HuckJam promotion, 56 107–110, 122 brand management and, 4, 29, 66–67, websites via, 106–110, 122, 158 69–72 iPhone, 91, 99–102 endorsements as, 3–4, 29–30, 60, 65–66, Ireland, Kathy, 161 67, 70–72 Froot Loops campaign, 3–4 J graphic style guide for, 69 Japan, 146 Hawk Clothing approach to, 23, 25–26, Jay-Z, 131 30–32 Jeep, 71–72 Hershey’s campaign, 65–66 Johnson, Vernon Courtlandt, 14 product merchandising as (see Product merchandising) K skateboard industry approach to, 14–15 Kamerman, Trent, 89 Tony Hawk Foundation promotion, 158 Katrina fundraiser, 142 Twitter as marketing tool, 99–106, 111 Kenny G, 162 videos/movies as marketing tool (see Kids’ Choice Awards, 7, 146 Videos/movies) Kiedis, Anthony, 162 Markovich, Kris, 89, 90

JJWBT370_index.inddWBT370_index.indd 182182 88/30/10/30/10 8:23:238:23:23 PMPM INDEX 183

Masekela, Sal, 89 Birdhouse Projects involvement with, 19, Mayer, John, 132 87–96 McCoy, Dennis, 51, 59, 109, 111 Bones Brigade Video Show, 13, 85–87 McDonald’s, 60, 66, 133 Boom Boom HuckJam video footage, McElroy, Drake, 51, 56 52–53, 54, 59–60 McEntire, Reba, 162 Boom Boom Sabotage, 118 McGill, Mike, 85 cartoon series, 117–118 McGinley, Mike “Goon,” 54 The End, 19 McKay, Adam, 107 Frank Hawk video footage, 93 McKnight, Bob, 28 as giveaways, 95–96 Media Grind, 92, 120 Boom Boom HuckJam promotion Hawk autobiographic feature fi lm, through, 56 116–117 skateboarding magazines as, 15, 86–87, Internet airing of, 96, 102–103, 107–110, 109 122 Tony Hawk Twitter Hunt coverage by, 104 joint ventures on, 119–122 X Games Hawk coverage by, 6, 17, 25–26 “King of Skate,” 92–93 Merchandising, product legal issues with, 18–19 affordability of products, 14, 30 motion-capturing fi lm in, 38 Boom Boom HuckJam products as, 61, product merchandising based on, 117–118 66, 67–68, 82 Secret Skatepark Tour, 73, 92, 96 clothing as, 22–32 Skate Jam, 115 fan mail on, 12, 14, 22, 30 Tony Hawk’s Gigantic Skatepark Tour series, fi lm producer disputes over, 117–118 73, 88–90 graphics for (see Graphics) Tony Hawk’s Trick Tips, 90–92 Hawk skateboards as, 12, 13, trick footage, 90–92, 94–95 16, 81–82 unmade movies, 115–122 income from, 13, 61 MTV, 56, 131–132, 137 negative feedback on, 12 MTV Video Music Awards, 131–132 positive feedback on, 14, 22, 30 Muehlhausen, Jaimie, 65–66, 69, 71, 158 T-Mobile Sidekick, 65, 67, 71 Mullen, Rodney, 86 video games as, 6–7, 25–26, 35–43, Music 56–57, 68–69, 73, 132, 140 Best Video Game Soundtrack award for, Miami, Florida, 131–132 132 Midway, 35 Boom Boom HuckJam involvement with, Miller, Chris, 85 53–54, 56, 57–58, 59, 60 Miller, Dustin, 51, 55 Demolition Radio including, 71, 110–111 Mirra, Dave, 3, 4, 51, 58–59, 68 legal issues with unlicensed use of, 18–19 Modern Amusement, 23 MTV Video Music Awards, 131–132 Moore, Steve, 49 video games use of, 38–39, 132 Morgen, Brett, 120–121 Musso, Bruno, 52 Mortimer, Sean, 53 Moseley, Johnny, 3, 4 N Motion-capturing fi lm, 38 Name recognition Motocross brand management based on, 4, 29, Boom Boom HuckJam inclusion of, 48, 66–67, 69–72 49, 51, 55–56, 58–59 endorsements based on, 3–4, 29–30, 60, shredordie.com inclusion of, 107–108 65–66, 67, 70–72 Mountain, Lance, 85–86 product merchandising based on (see Movies/videos. See also 900 Films Product merchandising) The Beginning, 95, 142 success factors leading to, 7

JJWBT370_index.inddWBT370_index.indd 183183 88/30/10/30/10 8:23:238:23:23 PMPM 184 INDEX

Name recognition (continued ) Penn, Sean, 161 video games based on, 6–7, 25–26, 35–43, Pensacola Nine, 89 56–57, 68–69, 73, 132, 140 Peralta, Stacy Nathan Lazarus Skatepark, 157, 158 Bones Brigade Video Show directed by, 13, National Skateboard Association, 12 85–87 Navarro, Irene, 93 Hershey’s advertisement fi lming by, 65 Negative feedback professional standing recommendation on endorsements, 4, 66 by, 11 on product merchandising, 12 Perelman, Steven, 105 on success vs. selling out, 5, 12 Phelps, Michael, 108 on Tony’s lack of responsiveness, 46 Photographs on video games, 40, 41, 42 of boat trip, 142 Nesser, Steve, 135, 140 of Bones Brigade Video Show cover, 85 Netjets Poker tournament, 137 of Boom Boom HuckJam, 55, 57, 138 Neversoft, 36–38, 41, 68–69 of Boom Boom Sabotage cover, 118 New York City, 3, 26, 36, 103, 142–143, of children in Sierra Leone, 127, 128, 129 162 of Dustin Miller, 55 Nickelodeon Kids’ Choice Awards, 7, 146 of family travel, 145–146 The 900 of Frank Hawk, 12 Boom Boom HuckJam including, 58, 59 of gap trick video footage, 95 video game inclusion of, 38 of Hawk Clothing advertisement, 23 X Games inclusion of, 6, 25, 47–48 of Indy air at Secret Skatepark tour demos, 900 Films 6 Dissent TV channel by, 108 of injured leg, 125 expansion/development of, 92–96 of little girl, 149 “Free Lunch” channel by, 109 of McDonald’s HuckJam toys, 60 Hawk Clothing photo shoot by, 32 of motion capturing suits, 38 Internet footage by, 96, 107–110, 122 of napkin sketch of HuckJam set-up, 50 launch of, 87–88 of Pamela Anderson at charity fundraiser, movie industry joint ventures with, 119–122 134 Tony Hawk’s Gigantic Skatepark Tour series of Riley Hawk and friend, 130 by, 88–90 of Shaun White, 150 Tony Hawk’s Trick Tips by, 90–92 of skateboarding demos, 138 trick footage by, 90–92, 94–95 of Tony Hawk and Benicio del Toro at Nine Inch Nails, 54 charity fundraiser, 133 Nintendo, 35, 36, 41 of Tony Hawk and his children, 126 Nixon, 72, 102, 109 of Tony Hawk and Kadence, 146 No Doubt, 54 of Tony Hawk and Lhotse for fi lm cameos, Nordstrom, 26 119 Novak, B. J., 162 of Tony Hawk and Sierra Leone children, Novick, Kim, 157, 159 127, 128 of Tony Hawk at skatepark opening, 157 O of Tony Hawk at White House, 106 Obama, Barack, 105, 106 of Tony Hawk being interviewed, 144 The Offspring, 54, 57 of Tony Hawk’s Big Spin rollercoaster, 70 O’Neal, Shaquille, 7 of Tony Hawk in mountains, 144 of Tony Hawk on Secret Skatepark Tour, P 140 Parker, John, 51 of Tony Hawk’s Pro Skater cover, 39 Pendarvis, Will, 111 of Tony Hawk’s fi rst skateboard, 5, 11

JJWBT370_index.inddWBT370_index.indd 184184 88/30/10/30/10 8:23:238:23:23 PMPM INDEX 185

of Tony Hawk: SHRED debut party, 42 Reznor, Trent, 162 of Tony Hawk signing autographs, 131 Richards, Todd, 144 of Tony Hawk’s Trick Tips cover, 91 Richardson, Derek, 82 Pig Wheels, 109 Right to Play, 127–129 Pinz Bowling Alley, 133, 161 Robinson, Kevin, 111, 140 Playstation, 36, 40, 57 Robomodo, 41–42 Powell, George, 86 Rocco, Steve, 15, 77 Powell Peralta Rollercoaster endorsement, 70–71 Bones Brigade, 6, 13, 14 Romano, Ray, 132 Bones Brigade Video Show by, 13, Run, Reverend, 111 85–87 Rusty, 23 industry competition for, 13–15 RVCA, 77 Powerade, 60 Prindle, Jared, 25, 52, 93, 96 S Prize money, 13 Santa Cruz, 13 Product merchandising Santos, Willy, 15 affordability of products, 14, 30 Schwarzenegger, Arnold, 136 Boom Boom HuckJam products as, 61, Seattle Pacifi c, 79 66, 67–68, 82 Secret Skatepark Tour clothing as, 22–32 2005 tour/travel highlights, 140–142 fan mail on, 12, 14, 22, 30 DVD of, 73, 92, 96 fi lm producer disputes over, 117–118 giveaway of, 96 graphics for (see Graphics) photograph from, 6 Hawk skateboards as, 12, 13, 16, sponsorship for, 73 81–82 technology-based promotion of, 105–106 income from, 13, 61 video footage for, 92 negative feedback on, 12 Sheckler, Ryan, 140 positive feedback on, 14, 22, 30 Shirts/shorts, 22, 25–27. See also Clothing T-Mobile Sidekick, 65, 67, 71 shredordie.com, 107–110, 122 video games as, 6–7, 25–26, 35–43, Sierra Leone, West Africa, 127–129 56–57, 68–69, 73, 132, 140 Silva, Bill, 56 Public Skatepark Development Guide, 160 Silver trucks, 109 Puffy, 131 Simmons, Russell, 162 Punk’d, 137 Simpson, Ashlee, 131 Sirius Radio, 71, 110–111 Q Six Flags, 60, 70–71 Quiksilver SK8MAFIA, 17 advertorial featuring, 72 Skateboarding Chinese presence of, 147 clothing appealing to skaters, 22–32 giveaways by, 109 as counterculture, 4–5, 14–15, 163 Hawk Clothing and, 23, 26, 28–32 innovation/improvisation in, 47–48 Kohl’s partnership with, 30–32 magazines about, 15, 86–87, 109 Tony Hawk Foundation contributions passion for, 5, 7–8, 72–73 from, 158 tours featuring (see Tours) training in, 8 R tricks done in, 4, 6, 25, 38, 47–48, 55–56, Radio program, 71, 110–111 58–59, 89, 90–95 (see Tricks for detail) Rancid, 162 vert skating, 6, 16 Reeves, Keanu, 108 video games on, 6–7, 25–26, 35–43, Reynolds, Andrew, 89 56–57, 68–69, 73, 132, 140

JJWBT370_index.inddWBT370_index.indd 185185 88/30/10/30/10 8:23:238:23:23 PMPM 186 INDEX

Skateboarding (continued ) Stand Up for Skateparks fundraiser, 73, videos/movies on (see Videos/movies) 133–134, 161–162 X Games inclusion of, 6, 12, 17, 25–26, Stohl, Dave, 37, 41 47–48, 116–117 Stone, Morgan, 52, 88 Skateboarding industry Studio City, California, 133–134, competition in, 13–15 161 fl uctuations in success of, 3, 6, 13–15, 17, Stulz, Shaun, 130, 135, 140 72–73, 156 Sumner, Brian, 89, 90 sales volume of, 73 Swank, Tod, 77 The Skateboard Mag, 109 Skateboards T Hawk Clothing advertisement use of, 32 Tabron, Simon, 51, 111 product merchandising of Hawk Tait Towers, 51–52 skateboards, 12, 13, 16, 81–82 Take-Two, 36 Tony Hawk’s fi rst, 5, 11 Target, 96 Skate Jam, 115 TBA Entertainment, 49, 54 Skateparks Technological innovation Black Pearl Skatepark Grand Opening, blogs as, 99–102, 103, 106 134–136 iPhone as, 91, 99–102 community building through joint effort Sirius Radio programs as, 71, 110–111 for, 163–164 technology-based fan mail, 98 GreenSkateLab skatepark, 138 Twitter as, 99–106, 111, 148–151 inadequately built, 155–156 video footage Internet distribution, 95–96, Nathan Lazarus Skatepark, 157, 158 102–103, 107–108, 122 Public Skatepark Development Guide, 160 websites as, 106–110, 122, 158 Stand Up For Skateparks fundraiser for, Thomas, Jamie, 77 73, 133–134, 161–162 Thompson, Gary Scott, 119–120 Tony Hawk Foundation building of, 32, Thompson, Mike, 109 133–134, 156–164 Thorne, Rick, 140–141 Woodward Skate Camp, 147–148 Thrasher magazine, 86–87 Skate-ramps Titanic graphic, 16 Bigass Ramp, 137 T-Mobile, 65, 67, 71 Extreme Makeover design project, 137 Tony Hawk, Inc. portable, for Boom Boom HuckJam, Birdhouse as subsidiary of, 81–82 (see also 50–51, 137 Birdhouse Projects) portable, for gap jump trick, 94 Boom Boom HuckJam project by, 48–61, Skaters for Public Skateparks, 160 66–68, 82, 118, 137–140 (see Boom Slater, Christian, 96, 108 Boom HuckJam for details) Slater, Kelly, 54, 121, 133 fi nances of, 81 Snider, Stacey, 119 Hawk Clothing licensing deal with, 32 Social Distortion, 54, 57, 162 product merchandising by (see Product Song, Daewon, 140 merchandising) Sony Playstation, 36, 40, 57 “Tony Hawk Brand Summit” for, Spade, David, 108, 133, 161 71–72 Spike Video Game Awards, 144 “Tony Hawk Brand Summit,” 71–72 Spokane, Washington, 137 Tony Hawk Foundation Sport for Good Foundation, 127–129 founding of, 156–157 Squeeze-N-Go, 57, 58 GreenSkateLab skatepark grant from, 138 St. Petersburg, Russia, 145 Nathan Lazarus Skatepark donation from, Staab, Kevin, 135, 147 157, 158

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Public Skatepark Development Guide Hawk’s work requiring, 126 involvement of, 160 to Japan, 146 skatepark building by, 32, 73, 133–134, to Las Vegas, Nevada, 56, 68, 108, 156–164 132–133, 137, 144, 146, 162 sponsors for, 32 to Miami, Florida, 131–132 Stand Up for Skateparks Fundraiser, 73, to Montana, 6, 141, 142 133–134, 161–162 to New York City, 3, 26, 36, 103, website of, 158 142–143, 162 Tony Hawk: RIDE, 41–42 to Sierra Leone, 127–129 Tony Hawk’s American Wasteland, 40, 41, 140 to Spokane, Washington, 137 Tony Hawk’s Gigantic Skatepark Tour, 73, to St. Petersburg, Russia, 145 88–90 to Studio City, California, 133–134, 161 Tony Hawk: SHRED, 41, 42 to Whistler, BC, 144 Tony Hawk’s HuckJam Diaries, 60 Tricks Tony Hawk’s Pro Skater, 6–7, 25–26, 35–41, Boom Boom HuckJam choreography of, 68–69 55–56, 59 Tony Hawk’s Trick Tips, 90–92 gap-jumping, 93, 94–95 Tony Hawk Twitter Hunt, 99–102, 103–105 innovation/improvisation with, 47–48 Toucan Sam, 3–4 the 900, 6, 25, 38, 47–48, 58, 59 Tours Pensacola Nine, 89 Adio Tour, 130–131 Tony Hawk’s Trick Tips on, 90–92 Boom Boom HuckJam, 48–61, 66–68, trick names, 4 82, 118, 137–140 (see Boom Boom video footage of, 90–92, 94–95 HuckJam for details) T-shirts, 25, 27. See also Clothing Secret Skatepark Tour, 6, 73, 92, 96, Tum Yeto, 77 105–106, 140–142 Twitter Tony Hawk’s Gigantic Skatepark Tour, 73, 2009–2010 memorable Tweets, 148–151 88–90 demo crowd attracted via, 105–106 Townend, Tosh, 144 Demolition Radio marketing via, 111 Toyota, 49 giveaways via, 102, 103–105 Toys “R” Us, 82 Tony Hawk Twitter Hunt, 99–102, Training, importance of, 8 103–105 TransWorld Skateboarding, 15 Travel U in 2004, 127–134 Underhill, Ray, 106–107, 144, 158 for 2004 Adio Tour, 130–131 United Artists, 121 in 2005, 134–142 Universal Studios, 119 for 2005 Boom Boom HuckJam tour, USA Today, 56 137–140 for 2005 Secret Skatepark Tours, 140–142 V in 2007, 142–143 Vallely, Mike, 89, 135, 140, 141 in 2008, 143–146 Van Zandt, Steven “Little Steven,” 110 in 2010, 147–148 Ventura, Sergie, 51 to Athens, Georgia, 142 Vert skating, 6, 16 to Beijing, China, 147–148 Video games to Cayman Islands, 134–136, 141 Best Video Game Soundtrack award for, to Disneyland, 136 132 to England, 130–131 Boom Boom HuckJam coinciding with to Fort Smith, Arkansas, 137 game release, 56–57 to Hawaii, 144 Hawk Clothing embedding in, 26

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Video games (continued ) Warner Brothers, 115 as Hawk success factor, 6–7 Way, Danny, 89 income from, 37, 73 Weatherley, Benji, 144 music used for, 38–39, 132 Websites, 106–110, 122, 158 negative feedback on, 40, 41, 42 Welinder, Per skateboard controller for, 41–43 Blitz fi nance management by, 78–81 Spike Video Game Awards, 144 business development with, success of, 39–41 15, 16, 77 Tony Hawk: RIDE, 41–42 clothing involvement of, 24, 78 Tony Hawk’s American Wasteland, 40, 41, severing business relationship with, 77, 140 80, 82 Tony Hawk: SHRED, 41, 42 Wells, Rob “Robert Earl,” 89 Tony Hawk’s Pro Skater, 6–7, 25–26, Werner-Longo, Skot, 27 35–41, 68–69 Whistler, BC, 144 Videos/movies. See also 900 Films White, Shaun The Beginning, 95, 142 3D movie project including, 121 Birdhouse Projects involvement with, 19, The Beginning including, 95 87–96 Demolition Radio interview of, 111 Bones Brigade Video Show, 13, 85–87 Gigantic Skatepark Tour including, 89 Boom Boom HuckJam video footage, photograph of, 150 52–53, 54, 59–60 Rolling Stone cover of, 72 Boom Boom Sabotage, 118 shredordie.com birthday party coverage cartoon series, 117–118 of, 108 The End, 19 White House invitation, 105, 106 Frank Hawk video footage, 93 Who Wants To Be A Millionaire?, 158 as giveaways, 95–96 William Morris Agency, 50, 54, 117 Grind, 92, 120 Williams, Robin, 132 Hawk autobiographic feature fi lm, Woodbury, Ray, 54 116–117 Woods, Tiger, 7 Internet airing of, 96, 102–103, 107–110, Woodward Skate Camp opening, 147–148 122 Woolcott, Richard, 77 joint ventures on, 119–122 World Cup Skateboarding, 12 “King of Skate,” 92–93 World Industries, 14–15, 77, 81 legal issues with, 18–19 Wynn, Steve, 137 motion-capturing fi lm in, 38 product merchandising based on, 117–118 X Secret Skatepark Tour, 73, 92, 96 X Games Skate Jam, 115 the 900 landed at, 6, 25, 47–48 Tony Hawk’s Gigantic Skatepark Tour series, Hawk autobiographic fi lm footage from, 73, 88–90 116–117 Tony Hawk’s Trick Tips, 90–92 Hawk gold medal at, 12, 47 trick footage, 90–92, 94–95 Hawk media coverage at, 6, 17, 25–26 unmade movies, 115–122 as Hawk success factor, 6 Vision, 13 HuckJam idea generation at, 48 Volcom, 77 launch of, 6, 17 Vuckovich, Miki, 145, 157, 159 Xzibit, 110

W Z Wagner, Paula, 121 Zero, 77 Wal-Mart, 82

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