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Sample Copy for Marketing Materials HerbNZest® to Launch Curry Pumpkin Pesto and Spoonable Curry Ketchup at the Summer Fancy Food Show Unique Vegan Condiments Inspired by Multi-cultural Influences to Meet America’s Growing Demand for Healthful and Tasty Foods Princeton, NJ (June 12, 2013) – HerbNZest® (www.herbnzest.com) is excited to announce the launch of two new condiments to add to its line of all natural, vegan condiments at the upcoming Summer Fancy Food Show in New York on June 30th -July 2nd , 2013, in Booth #4943 in the New Jersey Pavilion. The two new condiments one a Curry Pumpkin Pesto and another, a Spoonable Curry Ketchup will showcase HerbNZest as an innovator within the condiment space. HerbNZest® distinctive condiments offer a new twist on gourmet food with sauces and condiments that highlight unique flavors with multi-cultural influences, such as Fennel Saffron Pumpkin Butter and Basil Peach Raisin Chutney. Each variation is easy to use and versatile enough to build healthy everyday meals or showcase on special occasions. HerbNZest is hand-crafted in the USA in small batches using all natural, vegan, premium, and gluten- free ingredients for their health and taste factors: such as olive oil over canola, brown sugar over cane sugar, kosher salt, and brown raisins containing no sulphites. At only 10-20 calories and < 3g sugar per tablespoon, low sodium, and no Trans fats, HerbNZest condiments achieve a balance of good taste and good health. The timely launch of the product line last year supports the increased trend among Americans to implement low sodium and low calorie diets as a way to combat hypertension, heart disease and obesity. More (53% in 2010 versus 40% in 2004) Americans also avoid high fructose corn syrup (HFCS) in their food and are likely to prefer natural sweeteners to sugar substitutes due to the perception of them being unnatural1. Natural and Organic Food and Beverage (NOFB) was resilient despite the economic downturn, with the Natural category growing 23% between 2009-11, while the Organic category grew by 16%. NOFB is projected to grow 12% annually in 2012 and 2013, reaching $23.5 billion2. 1 Mintel Research 2 Mintel Research HerbNZest founder, Deboleena Dutta says, “HerbNZest is about giving health aware foodies and busy individuals and families entertainment and meal solutions that are easy and fun. Our philosophy is to inspire people to be creative and provide tools to help them. Also appealing is the attractive everyday gourmet price point of < $7. Moreover, suggestions for use on the jar and easy healthy recipes on www.herbnzest.com/zesty-recipes make the condiments easy and fun to use. “ HerbNZest Line of products include 7 products with MSRP of $6.49- $6.99 for a 7.6-ounce jar. Curry Pumpkin Pesto: Light, nutty, and distinctly crafted using pumpkin accentuated by curry flavors, this pesto is vegan due to the use of nutritious sunflower seeds and olive oil with essential fatty acids. It is great as antipasti over bread, as a sauce for stir- fried vegetables or pasta or as sandwich spread. Spoonable Curry Ketchup: Crafted using Jersey Fresh tomatoes accented with curry spices, this ketchup is flavorful and mildly spicy. This ketchup can be spooned over burgers, eggs, fries, or mixed into noodles and soup. Chive Tomato Relish: A sweet and savory tomato relish with a subtle heat at the finish created using Jersey Fresh tomatoes sautéed with herbs and spices in olive oil. It is versatile and easy to use as a pasta sauce, bruschetta topping, a burger relish, or a cocktail sauce for shrimp. Caramelized Apple Champagne Mustard: Spicy and sweet with a well-rounded rich flavor, this brown mustard is divine on holiday ham, and is great on grilled cheese sandwich or pretzels. Chipotle Cranberry Relish: A sweet and zesty sauce made using apples and cranberries with a mild smokiness from chipotle peppers. This sauce forms a healthy salad dressing when added to a vinaigrette, can be used to create a quick sandwich over sliced turkey or ham and is a great topping for a cheesecake. Basil Peach Raisin Chutney: A sweet and tangy chutney with yellow peaches and brown raisins accented by basil, ginger and a mild curry. This chutney is great when paired with soft cheeses, as a topping for pork or roast chicken or when mixed in with yogurt. Fennel Saffron Pumpkin Butter: A savory and fragrant pumpkin butter which can turn a simple meal into an exotic food experience. This light butter is great over a baked white fish or a cheese ravioli, or as a casserole topping. HerbNZest is available in specialty stores in the North East. A list of our market locations can be found here: http://herbnzest.com/shop/in-store-locations/. “With many gourmet fruit butters and preserves on shelves, the first thing that you taste is sugar. I wanted to highlight the fruit and the spices and herbs instead.” says, HerbNZest founder, Deboleena (Deb) Dutta. “The challenge for us is to incorporate the flavors with less sugar, salt and little or no oil. Everything from choice of ingredients, to source of ingredients to final process plays an important role in the taste and nutrition of the product.” About HerbNest HerbNZest® is a new line of natural, vegan, specialty condiments using premium gluten-free ingredients. HerbNZest® was started in 2011 out of a personal need when corporate woman and new mom Deboleena Dutta was hard-pressed to find healthy condiments to create easy meals for her food loving family. Isles were filled with sugary, salty, or high calorie preserves and tapenades. This prompted Deb to quit her corporate career and launch HerbNZest to cater to health aware foodies who love to bring new food experiences to the table. At the same time, the products offer easy, flavourful meal and entertainment solutions for busy professionals and families that do not have time for elaborate recipes. The flavors are inspired by Deb’s travels and her love of herbs and spices. For more information, visit, www.herbnzest.com and follow HerbNZest on Twitter: www.twitter.com/herbnzest and Facebook: www.facebook.com/HerbNZest HerbNZest Contact: Deboleena Dutta, CEO and Founder HerbNZest® LLC 135 S Barrow Pl Princeton, NJ 08540 Phone: 917.582.1191 Email: [email protected] .
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