Public Relations - Our Job
By L. A. REEVES
This is the fourth in a series of editorials by company executives designed to point out better and easier ways of doing the job. In the following article, L. A. Reeves dis- cusses public relations.
00 many people have tried to define "public rela- I have heard some of our employes say, "People want Lions" by using grandiose verbiage . . . two dollar the service we provide. We furnish good transportation T words. Consequently, the business of public rela- at a lower fare than do many other companies. Is it tions is regarded as a strange, complicated profession, and therefore really so necessary for us to spend so much its directors are looked upon as people who do mysterious time cultivating friends for the company?" My answer things. to that is: Just ask any person who holds an elective office. But, public relations is neither mysterious nor compli- He spends much of his time making friends, for he knows cated. Before going any further, let us see what Webster that the more friends he has the surer he is of reelection. has to say about the word "public" and the word "rela- But there is one important difference between a transpor- tions". "Public" basically means people; while "rela- tation worker and an office holder. The latter is up for tions", Webster tells us, is dealings. There it is, as simple election only every two, four, or six years. He, in many as that: dealings with people. instances, concentrates on winning votes at those times Never a day goes by but that each of us as individuals only. But you and your company are "up for election" has some contact with other individuals. It is true that every single minute of every day the whole year around. some of us do not have as many business contacts with For, every minute someone is deciding whether to use the public as do trainmen and coach operators, for ex- our service or to drive his private automobile. Upon the ample. But none of us lives to himself alone. We all results of these decisions and others like it, depends the have contacts of one kind or another: with relatives, success of our jobs. neighbors, trades people, civic organizations, clubs, with Here is a yardstick to apply to any contemplated course acquaintances we meet in church, on the bus or streetcar of action in furthering good will: If it will offend, irri- —all of whom we meet both on and off the job. tate, annoy or displease, it isn't good public relations. With each contact an impression is made, either favor- But always remember in your efforts to win friends able or unfavorable. So, public relations is fundamentally and please people, never overstep the bounds of dignity, good manners. truth or good taste. As a person, each of us desires to impress favorably. This, then, is public relations boiled down to the sim- Likewise, as an industry, all of us collectively value high plest terms—no two dollar words. Sincerity and good regard. manners win friends. Therefore, the result of good manners—or public rela- No article of this length can do more than deal with tions—is twofold: Our friendly and courteous actions win the simplest fundamentals of a subject as broad as public friends for ourself as well as fOr our company. Public relations for the Los Angeles Transit Lines is the com- relations, nor can it point out all the ways in which clerks, trainmen, coach operators, accountants, elevator oper- bined good efforts of all of us. ators, dispatchers and all others, who go to make up our You may ask then, "What part does advertising and vast organization, can contribute to good public relations. publicity play in creating good public relations?" It is Nonetheless, an understanding of public relations will just another medium of forming our friendly contacts. help us in the years ahead when competition from other Let us say, for example, like writing a letter. For an forms of transportation becomes keen. This knowledge impression of good manners is formed just as surely from must then be translated into the action of everyday prac- our writing as from our personal contacts. So it is, also, tice. with advertising and publicity. In the years ahead, good public relations will be more The Los Angeles Transit Lines advertises in newspapers and trade publications in order to attract patronage and important ,than ever before in eliminating misunderstand- ings, winning friends and making it possible for all of to make you and your company more favorably known. us individually, for transportation companies throughout Naturally, all of us wish to live up to the good impression America, and for business generally, to perform the tra- formed through this factor of public relations. We, the ditional function of supplying jobs and producing the employes, want to back up what the company says about world's highest standard of living. us and itself. Remember, we are important parts of the company. The public will not believe the company's ad- Let us practice good public relations—that's our job— vertising very long if we publicize, for instance, that our yours and mine. Let's make our slogan, "Safety, Cour- employes are courteous and efficient when some of them tesy, and Service" mean what it says. Let's go places may be discourteous and inefficient. with the Los Angeles Transit Lines . HE transformation that the Los Tons and tons of asphalt were rolled of 'movement. Second, cleanliness. T Angeles Transit Lines has un- smooth to pave every inch of the The simplification or assembly dergone the past year can storage yards. New benches and a line movement was accomplished by really be called Transit-formation. new lead sink were added to the bat- moving the service station from the Cars and coaches have received a tery room. The offices were redec- center entrance on Sixteenth Street beauty treatment which is the talk of orated in the company colors, and to the west end of the storage yard. the town. The buildings and the of- most important of all, the old brick From this entrance, all coaches move fices have been streamlined and beau- wall, which hid the garage activities forward—always forward—from the tified too. A notable job of transit- from the eyes of passers-by, was torn gas pumps, through the washer, to the formation was done at the garage. down and eighteen hundred feet of garage, paint shop, or their proper This streamlining of the garages wire fencing put up in its place. place in the storage yard. and storage yards, now knovyn as • W.W.L. Craven, Superintendent of Division Two, was an undertaking Automotive Equipment, who has The reverse gear is used only to which took nearly six months to com- charge of the garages, introduced spot the coaches in their respective plete. Over two thousand gallons of two more features in this making. storage places. Doors have been cut paint was used to brighten up every over process. First, the simplication in the Fifteenth Street side of the building. Garage ceilings were paint- garages so that coaches can roll right cd a bright aluminum, the walls a Above: Three transit pilots march be- off the pits without backing up. This fore a formation of coaches down center simplification of movement has al- coach white with a base of green, of main yard. and all floors were done in terra Below: Before and after picture taken ready saved hundreds of man hours. from the same spot. Picture at left was cotta red, even the floors of the pits. made in 1940. (Turn Page) ( 1 ) ( 2) As for cleanliness, the grease has properties. gone from the floors and pits, and all (2) Although the offices are in the mechanics wear gleaming white cov- same place, above the garage, the eralls with "Los Angeles Transit surroundings have been redecorated Lines" embroidered on the back. and a new tile floor covering has On these pages are some photo- been laid. Shown here is part of the graphs of the Home Base of our office force. From left to right, they transitliner fleet together with the are W. Erhardt, Tom Casey, Marjorie Guardians of the Fleet. Coleman, Dorothy Nelson, Jaunita Mangrum. (1) Chief guardian of the transit- Theresa Ryan is secretary to liner fleet is W. L. "Red" Craven, (3) Superintendent of Automotive Eq'uip- Mr. Craven. Miss Ryan came to the ment. It is said of Craven that he Los Angeles Transit Lines from the has been in the coach business so Hawaiian Pineapple Company in San long that high octane gasoline and Francisco. Diesel fuel run through his veins. (4 & 5) Typical of the transit- ( 3) "Red" started maintenance work in formation are these before and after the days before they had pits. He shots. The picture at the left shows service hoses on the three islands. has driven buses and he has operated the old filling sttaion, and the one at The pumps can deliver 150 gallons his own bus business. "Red" came the right shows the new de luxe super ner minute. The gear oil is furnished to the Los Angeles Transit Lines service station. Over one half million by an air pump operating from a from Jacksonville, Florida, where he square feet of concrete were poured to 50-gallon drum, and the lubricating had charge of the Motor Transit pave the service station and the floor oil is also pumped from underground Company, a National City Lines of the adjoining electric washer. to the service cabinets. property. He also worked as a main- The coaches need make only one (6) Looking east over the three tenance supervisor throughout Missi- stop for lubrication oil, gear oil, inspection pits. This demonstrates ssippi and Alabama on their smaller Diesel fuel, gasoline or water. The the fingertip availability of all serv- underground capacity for fuel stor- icing facilities. Frank Lopez makes age includes two 10,000 gallon tanks repairs to a coach while George Born- for Diesel fuel, one 10,000 gallon grebe reaches for one of the hoses tank for gasoline and one 8,000 gal- on the new service reels. There are lon tank for lubricating oil. Gasoline six reels in all. Two of them supply and Diesel fuel are pumped to six gear oil,. water and lube oil for in- (6) (7) (8)
per day can be painted. Of course, pressure, turbine pressure, testing the main painting is done at the batteries, as well as the necessary South Park Shops. tools. Upon close observation, you'll (8) The most modern improvement notice it also contains pin-ups on the in the garage is the Dynamometer. door. - Charley Hardy, left, and Martin (11 & 12) Here are two shots show- Fraley are testing a coach on this ing a beauty taking a. bath. The top machine which is capable of giving picture shows the old way when the actual road tests as if the coach were cleaners operated a spray to wash loaded to its fullest capacity and part of the coach, and below is the climbing the steepest grade. modern washer which is activated when the coach passes an electric (9) The new inspection pits with eye. The coach is washed as it is the Flush Side Benjamin Standard driven through the revolving brushes. wall lighting are no longer like the dungeons of old. The walls of the pits (12) (9) are painted a coach top white and the floors are terra cotta red. The pipe spection pits. Notice the shiny floors at the right of the pit furnishes oil and the glistening aluminum contain- and lubricating grease to the hoses ers for old waste and grease. which are within arm's reach, mak- (7) The Los Angeles Transit Lines ing the necessary servicing a simple built the first dust-proof paint bOoth V operation. for coaches in the city. The above (10) Charles Bauma operates the picture shows W. J. Murphy, left, test bench. This bench can be rolled putting on a decal, and Henry Hut- from one spot to another, and con- chins touching up the coach. Fore- tains a voltage regulator, gas analizer, man E. N. Wetzler adjusts the spray devices for checking revolutions per pressure. In this booth, one coach minute, taking vacuum reading, oil
(10) (II) Develop That Dear Ladies, Why not look as though you had just come out of a beauty parlor every time you step out your front. door? Wouldn't you like your friends to admire the sleekness of your hair-do and the neatness of your nails? They will, if you develop that professional touch. "Practice makes perfect" so they say. Then practice these timely tips until you have become a skilled beautician. Helen
ERE are a few simple ideas that will help you to develop H the professional touch; Comb your hair smooth and begin your curl rolling. Large sections of hair pro- duce large, loose curls; small sec- tions, tiny, tight curls. Each strand of hair used for a curl must be cleanly separated from the rest of the hair and should be uniform in size to produce a uniform effect in a finished coiffure. The curl should be rolled with the hair ends in the center so that the fin- ished curl has the shape of a tiny cinnamon roll. Each curl should be pinned in its own square, not on top of hair that you must pick up to form another curl. Pin curl care- fully so as not to spoil its roundness. Now, place a net or scarf over your head to keep the pins from falling By following the instructions with pictures below, you can fix either of these two hair dos. Left: Comb hair back from face on each side to center back where ends out as your hair dries. Brush out are turned under in two long twists. Right: Roll both sides to center of neck line. your curls and arrange your hair. Pin securely and, hold while combing ends under.
Roll from end of strand toward scalp. The first step towards a beautiful coif- Comb hair free of all tangles. Make center part and comb into sections for Make four rolls of curls on sides fure is a shampoo once a week. Work and two in back. Press in front wave, curls. Most women prefer to leave the hair into rich, creamy suds. Rub off and put the extra pieces into curls. excess moisture with lint-free towel. hair around the face until the last.
January - February. 1946 Page 6 Professional Touch
S a complement to your pro- A fessional looking hair do, you will, by all means, want a (1) (2) professional looking manicure. Set aside a particular time each week Moisten ball of cotton with remover and Hold a towel between fingers and mas- hold firm on nail for a few seconds. sage around each fingernail in a rotary for this purpose, and remember Draw away from cuticle to tip of nail. motion. This helps to keep cuticles soft. these tips from the Revlon labora- tories, manufacturers of nail polish, who have made a science of mani- curing. When applying polish, keep your hands steady by resting your arms, from elbow down, on table. Spread out fingers on hand to be done. Do right hand first as it is the more difficult. A hairline on the tip of the nail is a good safeguard against chipping. In applying two coats of enamel, wipe off hairline with each application. You may wrinkle the first layer if you try to remove a hairline from the two coatings at once. Allow twenty minutes for pol- (3) (4) Apply a thin coat of Adheron in a few After Adheron dries, apply a light coat ish to set. Avoid intense heat near strokes to provide a smooth surface and of enamel, then a heavier coat. Wipe your hands as it will keep polish promote longer wear of the nail enamel. off a thin hairline on tip of nail. soft. Also, a strong draft, like an (Continued on Page 22) (5) (6) ( 7) Clean the cuticles with cuticle remover To give your hands a soft, smooth finish, Buff lightly in one direction to stimulate before applying polish. Then apply apply hand cream. Use at intervals to circulation. If you buff your nails after cuticle oil after the enamel has dried. keep hands looking lovely at all times. applying polish, wait twenty-four hours. DOWN MEMORY LANE DEPT. Old Division Two Officially Closed • LD Division Two, sometimes referred to as the "Ghost Di- 0 vision" was finally closed. "Doc" Robey, who was Assistant Foreman when Division Two opened in 1904, came out of his retirement last month to officially close this col- orful division. "Doc" became foreman of Divi- sion Two in 1907, and when it was disbanded in 1932, he remained on TRADE MARKS OF OLD DIVISION TWO the property and assisted the Gen- "Doc" Robey who opened and closed the pages of Divi- sion Two's colorful history; and Bus 102, one of the eral Superintendent of Car Houses. first three which operated out of Division Two. He had a little office of his own solidated all the small companies which was near the instruction room. age has grown into a modern garage This instruction room was known as and storage yards which cover over about 1910, and Peter came along with the purchase of the Agricultural "Billy Brown's University". six acres. Where Robey acquired the title Division Two has been officially Main Street Railway. He stayed un- "Doc", we do not know, but legend closed, and "Doc" has gone back to til 1935, after serving for forty-five has it that he was once a veteri- his rocking chair (he still has a years with the company. narian. Legend also claims that few horse, however, to take care of). Intent on keeping the Peterson men at Division Two ever went on But Division Two will not be for- clan transportation-minded and keep- the sick list for fear the "Doc" gotten and the name of Robey is ing the company Peterson-minded, might treat them. "In those days," still on the pay roll, for Art Robey, Peter's son joined our service on says one oldtimer, "we didn't mind Doe's son, is employed in the sheet September 2, 1912. That son, Chris- workin' like horses, but we hated to metal shops at South Park. tian John, now works at Division be treated like them." A Family Affair For Five and is still going strong. Recently, the Sixteenth Street Eighty Years The daughter of Christian, and Division was renamed Division Two. ETER Christian Peterson start- granddaughter of Peter, has worked This is a coincidence, for the first ed making it a family affair two years as a conductorette at Di- coach route ever operated by this p back in 1891 when he took a vision Five. Her name is Mrs. Kath- company officially pulled out of the job with the Agricultural Main Street leen Ruth Schulte. The total length first Division Two. This line was Railway. He curried horses first, of time served by this family is known as the San Pedro line,, and then drove' horse cars. When the eighty years. We hope these grand three buses composed the fleet. They lines were electrified, he became a people can carry on this family af- were kept in a small garage on Six- conductor. Henry Huntington con- fair far into the future. teenth Street, but were manned by TROLLEY PILOTS OF THE NINETIES trainmen from Two. This small gar- Peter C. Peterson, left, in the early days of his long transportation career. Center, Ernie Dye, who later became Superintendent of Transportation, and L. C. Cleveland, right. The picture was taken in 1897 at the Agricultural Park terminus. The deposit slip, below, was issued to Mr. Peterson in exchange of $25.00 for a register and change.
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