San Bernardino, California San Bernardino Crossroads of the Southwest California Urban Land Institute
Urban Land Advisory Services Panel Institute June 24-29, 2007
Advisory Services Panel June 24-29, 2007 San Bernardino Our Sincere Thanks to California
• Mayor Patrick J. Morris and staff • Chairman Paul Biane and staff Urban Land • The members of the City Council Institute • The members of the County Board of Supervisors • Other elected city officials • The City’s Economic Development Agency • Citizen leaders / Interviewees
Advisory Services Panel June 24-29, 2007 San Bernardino Urban Land Institute California
• Established in 1936
Urban Land • Independent non-profit Institute education and research organization
• More than 37,000 members worldwide The mission of the Urban Land Institute is to provide leadership in the • Representing the entire responsible use of land and spectrum of land use, in creating and sustaining architecture, planning, thriving communities worldwide. Advisory academic and real estate Services Panel development disciplines June 24-29, 2007 San Bernardino ULI Advisory Services California
• Applies the finest expertise in real estate, market analysis, land planning and public policy to Urban Land complex land use and development projects Institute • All volunteer, independent panel
• Over 400 ULI-member teams assembled worldwide since 1947 to assist sponsors find creative and practical solutions. Approximately 15 national and international advisory panels per year
Advisory Services Panel June 24-29, 2007 San Bernardino The Panel Process California • Studied and discussed information provided by the Sponsor
Urban Land • Briefed by Sponsor Institute
• Toured the project area
• Met with key stakeholders
• Heard a variety of perspectives from dozens of community members and discussed issues and concerns
Advisory Services Panel • Debated the issues and framed June 24-29, 2007 recommendations San Bernardino San Bernardino Assets California
• Growing population • Transportation Urban Land • Water Institute • Availability of Workforce Housing • Institutions of Higher Learning • Positive Spirit
Advisory Services Panel June 24-29, 2007 San Bernardino Challenges to be Met California
• Capitalize on Assets—Incrementally and Patiently • Make Downtown a Destination Urban Land • Build an “Urban Village” and a Sense of Place Institute • Capture the Middle Class • Forge Partnerships • Develop Linkages--Lake Seccombe to Depot, Sixth Street to Intermodal Center • Create a City Brand • Use a Comprehensive Strategic Plan • Preserve Heritage Buildings • Safety Issues
Advisory • See the Big Picture Services Panel June 24-29, 2007 San Bernardino Panel Members California
Chair: • William H. Hudnut, III, Chevy Chase, MD Urban Land Institute Panelists: 1. Agnes Artemel, Alexandria, VA 2. John Shumway, Newport Beach, CA 3. Richard F. Galehouse, Watertown, MA 4. Daniel Brents, Houston, TX 5. Nathan Watson, New Orleans, LA 6. Sue Southon, Bloomfield Hills, MI 7. Christine M. Burdick, Tampa, FL 8. Richard T. Reinhard, Washington, DC Advisory Services Panel June 24-29, 2007 San Bernardino California Market Potential Urban Land Institute Agnes Artemel John Shumway
Advisory Services Panel June 24-29, 2007 San Bernardino is Part of a Growing San Bernardino California Region
• Inland Empire is gaining population, jobs • Strong industrial/logistics market Urban Land • As population increases, demand for homes and Institute retail increases • Inland Empire currently has 46.7 million square feet of office.
Advisory Services Panel June 24-29, 2007 San Bernardino San Bernardino as a Regional Center California
• City serves as county seat and hosts other government functions Urban Land • Historically, had a thriving business district Institute
Advisory Services Panel June 24-29, 2007 San Bernardino San Bernardino as a Regional Center California
• Still strong as industrial and logistics location, university/college town Urban Land • Lost ground to other locations in last 20 years Institute
Advisory Services Panel June 24-29, 2007 San Bernardino Occupies a Strategic San Bernardino California Position
• Excellent network of freeways, access to Cajon pass, rail transportation, and airport Urban Land • Offers more reasonably priced housing than other Institute parts of Southern California • On the path of growth from the west
Advisory Services Panel June 24-29, 2007 San Bernardino San Bernardino Has Many Assets California • Favorable climate • Water resources • Beautiful scenery Urban Land • History (Route 66, Lake Arrowhead, the West) Institute • Long time residents who care about the city • County commitment to expand downtown • Employment base of public sector employees • Available land • Ability to assemble and redevelop properties • Good transportation linkages Advisory (freeways, rail) Services Panel June 24-29, 2007 San Bernardino Is There a Market for Downtown Today? California
• Downtown has deteriorated too far • Downtown has an unfavorable reputation Urban Land • Downtown looks empty, not thriving Institute • Revitalization efforts have been too piecemeal to be successful, despite many efforts • Housing market has weakened, taking away one catalyst
Advisory Services Panel June 24-29, 2007 Can There be a Market for San Bernardino California Downtown?
• Yes, there is no reason downtown San Bernardino can not capture a portion of the demand in the surrounding Urban Land region Institute • Build on: – Public sector presence – University/college students – Back to the city movement – Changing demographic trends – Potential projects: Arrowhead, Rail transfer station, fine grained residential projects
Advisory Services Panel June 24-29, 2007 What Kinds of Uses Could Go San Bernardino California Downtown?
• Office: start with County campus expansion, then add private sector space (Class A and B) Urban Land • Retail and restaurant: will follow office and Institute residential uses • Hotel: once a certain critical mass has been reached, an additional 200-300 room hotel can be justified
Advisory Services Panel June 24-29, 2007 San Bernardino What About Downtown Housing? California
• An urban mixed use form of housing can be supported downtown Urban Land – Attached/townhouse style Institute – Stacked flats (1,200-2,000 sq.ft) – Loft designs – Condo/apartment style (700 sq. ft) • Initial densities of 25 du per acre, later up to 55 du per acre
Advisory Services Panel June 24-29, 2007 San Bernardino Who Are the Potential Residents California
• Young singles and couples with an “urban” mindset Urban Land • Older couples whose children have left home Institute •Seniors • Two income couples • County and city employees • People who like urban settings of all backgrounds
Advisory Services Panel June 24-29, 2007 San Bernardino What Will it Take to “Create a Market”? California
• Improving the image of San Bernardino • Providing a desirable, amenity-filled environment in Urban Land which to live, work, and play Institute • A good urban plan • A strong developer • A committed city government • Involvement of the business community • Support from the existing residents
Advisory Services Panel June 24-29, 2007 San Bernardino The Prospects are Fantastic! California
• An urban mixed use community • Built on honoring San Bernardino’s glorious past Urban Land • Providing opportunities to live, work, and play in Institute downtown • Inclusive of different income levels and stages of life • Safe, attractive, and affordable
Advisory Services Panel June 24-29, 2007 San Bernardino California
Urban Land Institute Planning and Design
Daniel Brents Richard Galehouse
Advisory Services Panel June 24-29, 2007 San Bernardino Study Area California
Urban Land Institute
Advisory Services Panel June 24-29, 2007 San Bernardino Assets / Issues California
• Planned Community, 1851 • Mountain Views Urban Land • Abundance of Water Institute • Historic Buildings • Beautiful Parks • Channelized Streams • Theaters • Size of Blocks • Width of Streets • Parking Advisory Services Panel June 24-29, 2007 San Bernardino Assets / Issues – Historic Buildings California
Urban Land Institute
Advisory Services Panel June 24-29, 2007 Assets / Issues – Channelized San Bernardino California Streams
Urban Land Institute
Advisory Services Panel June 24-29, 2007 San Bernardino Assets / Issues – Parking California
Urban Land Institute
Advisory Services Panel June 24-29, 2007 San Bernardino Assets / Issues – Streets California
Urban Land Institute
Advisory Services Panel June 24-29, 2007 San Bernardino Goals California
• Foster the development of an urban environment that supports county government and the arts & Urban Land entertainment Institute • Provide a social and civic center for all of San Bernardino’s citizens • Provide an alternative contemporary urban lifestyle
Advisory Services Panel June 24-29, 2007 San Bernardino Urban Design Concept California
• Create an urban mixed-use, pedestrian friendly, live-work environment Urban Land Institute • Draw current projects into closer walking relationship to the center • Celebrate the City’s distinctive abundance of water and thermal resources by creating a linear park system
Advisory Services Panel June 24-29, 2007 San Bernardino Urban Design Concept California
Urban Land Institute
Advisory Services Panel June 24-29, 2007 Strategic Planning & Urban San Bernardino California Design Recommendations
• Develop the Government Center as a campus on the Urban Land existing site Institute
Advisory Services Panel June 24-29, 2007 Strategic Planning & Urban San Bernardino California Design Recommendations
• Develop the Government Center as a campus on the Urban Land existing site Institute • Clear the Carousel Mall site and restore the historic street grid
Advisory Services Panel June 24-29, 2007 Strategic Planning & Urban San Bernardino California Design Recommendations
• Develop the Government Center as a campus on the Urban Land existing site Institute • Clear the Carousel Mall site and restore the historic street grid • Redevelop the site of the Carousel Mall as a contemporary mixed-use urban village
Advisory Services Panel June 24-29, 2007 Strategic Planning & Urban San Bernardino California Design Recommendations
• Develop the Government Center as a campus on the Urban Land existing site Institute • Clear the Carousel Mall site and restore the historic street grid • Redevelop the site of the Carousel Mall as a contemporary mixed-use urban village • Continue revitalization of the existing near – downtown Advisory neighborhoods Services Panel June 24-29, 2007 Strategic Planning & Urban San Bernardino California Design Recommendations
• Develop the Government Center as a campus on the existing site Urban Land Institute • Clear the Carousel Mall site and restore the historic street grid • Redevelop the site of the Carousel Mall as a contemporary mixed-use urban village • Continue revitalization of the existing near – downtown neighborhoods Advisory • Move the site of the Arrowhead Services Panel Credit Union headquarters June 24-29, 2007 closer to downtown Strategic Planning & Urban San Bernardino California Design Recommendations
• Locate the inter-modal transportation center Urban Land adjacent to the Santa Fe Institute depot
Advisory Services Panel June 24-29, 2007 Strategic Planning & Urban San Bernardino California Design Recommendations
• Locate the inter-modal transportation center Urban Land adjacent to the Santa Fe Institute depot • Designate an arts / entertainment district that embraces the existing theaters and historic buildings
Advisory Services Panel June 24-29, 2007 Strategic Planning & Urban San Bernardino California Design Recommendations
• Locate the inter-modal transportation center Urban Land adjacent to the Santa Fe Institute depot • Designate an arts / entertainment district that embraces the existing theaters and historic buildings • Celebrate the waters of the City through the creation of a linear water park system Advisory Services Panel June 24-29, 2007 San Bernardino Design Strategies California
Urban Land Institute
Advisory Services Panel June 24-29, 2007 San Bernardino California
Urban Land Institute
Advisory Services Panel June 24-29, 2007 San Bernardino California
Urban Land Institute
Advisory Services Panel June 24-29, 2007 San Bernardino California
Urban Land Institute
Advisory Services Panel June 24-29, 2007 San Bernardino California
Urban Land Institute
Advisory Services Panel June 24-29, 2007 San Bernardino California
Urban Land Institute
Advisory Services Panel June 24-29, 2007 San Bernardino California
Urban Land Institute
Advisory Services Panel June 24-29, 2007 San Bernardino California
Urban Land Institute
Advisory Services Panel June 24-29, 2007 San Bernardino California
Urban Land Institute
Advisory Services Panel June 24-29, 2007 San Bernardino California
Urban Land Institute
Advisory Services Panel June 24-29, 2007 San Bernardino California
Urban Land Institute
Advisory Services Panel June 24-29, 2007 San Bernardino Urban Village – Mixed Use California
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Advisory Services Panel June 24-29, 2007 San Bernardino Hike & Bike Connections California
Urban Land Institute
Advisory Services Panel June 24-29, 2007 San Bernardino E Street BRT Corridor California
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Advisory Services Panel June 24-29, 2007 San Bernardino Civic Spaces California
Urban Land Institute
Advisory Services Panel June 24-29, 2007 San Bernardino Water Features California
Urban Land Institute
Advisory Services Panel June 24-29, 2007 San Bernardino Linear Parks California
Urban Land Institute
Advisory Services Panel June 24-29, 2007 San Bernardino California
Urban Land Institute
Advisory Services Panel June 24-29, 2007 San Bernardino California
Urban Land Institute Development Strategies
Sue Southon Nathan Watson
Advisory Services Panel June 24-29, 2007 San Bernardino Development Strategies California
Vision needed: • Begin with the heart of the city Urban Land • A grand vision Institute
Advisory Services Panel June 24-29, 2007 San Bernardino Development Strategies California
Characteristics of successful urban centers: •Vital Urban Land • Visible Institute • Unique •Safe
Advisory Services Panel June 24-29, 2007 San Bernardino Development Strategies California
Signature Projects:
Urban Land • Carousel Mall Redevelopment – Mixed Use Institute Urban Village • County Government Campus • Transit Oriented Development • Arts, Entertainment and Restaurant district
Advisory Services Panel June 24-29, 2007 San Bernardino Development Strategies California
Carousel Mall – Mixed Use Urban Village
Urban Land Institute
Advisory Services Panel June 24-29, 2007 San Bernardino Development Strategies California
Carousel Mall -Mixed Use Urban Village • Residential Urban Land Institute
Advisory Services Panel June 24-29, 2007 San Bernardino Development Strategies California
Carousel Mall -Mixed Use Urban Village • Retail Urban Land Institute
Advisory Services Panel June 24-29, 2007 San Bernardino Development Strategies California
Carousel Mall -Mixed Use Urban Village • Hotel Urban Land Institute
Advisory Services Panel June 24-29, 2007 San Bernardino Development Strategies California
Carousel Mall -Mixed Use Urban Village
Urban Land Acquisition strategy Institute
Advisory Services Panel June 24-29, 2007 San Bernardino Development Strategies California
Carousel Mall -Mixed Use Urban Village • Street grid Urban Land • Historic buildings Institute
Advisory Services Panel June 24-29, 2007 San Bernardino Development Strategies California County Government Campus • Green space and water amenities • New County Courthouse Urban Land Institute • County Clerk and Land Records • County Law and Justice Center
Advisory Services Panel June 24-29, 2007 San Bernardino Development Strategies California
County Government Campus Can act as a catalyst for: Urban Land • Office space Institute • Retail and restaurants • Downtown housing
Advisory Services Panel June 24-29, 2007 San Bernardino Development Strategies California
Transit Oriented Development – Rialto & E Street • Opportunities Urban Land – Locate office use near transit station Institute – Create a place, not just a project
Advisory Services Panel June 24-29, 2007 San Bernardino Development Strategies California
Transit Oriented Development – Rialto & E Street • Opportunities Urban Land – Leverage transit investments Institute – Locate bus transfer station at depot
Advisory Services Panel June 24-29, 2007 San Bernardino Development Strategies California
Arts, Entertainment and Restaurant District – Court Street/4th Street Urban Land • Preservation and reuse of historic buildings Institute • California Theater anchors more restaurant and entertainment venue development
Advisory Services Panel June 24-29, 2007 San Bernardino Development Strategies California
Arts, Entertainment and Restaurant District – Urban Land Court Street/4th Street Institute • Development opportunity at 4th and E Street • Cal State’s Art Department – artist’s lofts, gallery and studio
Advisory Services Panel June 24-29, 2007 San Bernardino Development Strategies California
Development Areas Surrounding the Downtown Core: Urban Land • South of 2nd Street: Institute – Office –Mixed Use • South of Downtown on E Street – Orange Show – Outdated Retail Sites
Advisory Services Panel June 24-29, 2007 San Bernardino Development Strategies California
Development Areas Surrounding the Urban Land Downtown Core: Institute North of Downtown: • Renaissance Park • County Government Campus • American Sports University • Neighborhood serving retail • Mixed income housing Advisory Services Panel June 24-29, 2007 San Bernardino Development Strategies California
Development Areas Surrounding the Downtown Core: Urban Land West of Project Areas and First Tier Neighborhoods Institute Surrounding Downtown: • Blight elimination • Code enforcement • Owner-occupied housing rehab programs • Infill housing • Support for neighborhood serving retail
Advisory Services Panel June 24-29, 2007 San Bernardino Development Strategies California
Immediate Steps:
Urban Land • Get Carousel moving Institute • Acquire key interstate parcels • Leverage OmmiTrans and Arrowhead • Secure ROW to depot • Prepare town square
Advisory Services Panel June 24-29, 2007 San Bernardino California
Urban Land Institute Implementation
Christine Burdick Richard Reinhard
Advisory Services Panel June 24-29, 2007 San Bernardino Implementation California
• Community input • Clean-up Urban Land • Public safety Institute • Programming • Development guidelines and process • Financing
Advisory Services Panel June 24-29, 2007 San Bernardino Implementation California
• Students • Business Improvement District (BID) Urban Land •EDA Institute • Leadership
Advisory Services Panel June 24-29, 2007 San Bernardino Community Input California
Awareness Building: • Multi-lingual website Urban Land Institute • Bi-lingual press packets • Bi-lingual powerpoints • Bi-lingual display boards • Bi-lingual handouts
Advisory Services Panel June 24-29, 2007 San Bernardino Community Input (con’t) California
Receiving feedback • Multi-lingual website Urban Land Institute • Written input at neighborhood presentations
As momentum continues • PSAs • Press releases and briefings • Media coverage • Business and neighborhood “summits”
Advisory Services Panel June 24-29, 2007 San Bernardino Clean Up California
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Advisory Services Panel June 24-29, 2007 San Bernardino Public Safety California
Urban Land Institute
Advisory Services Panel June 24-29, 2007 San Bernardino Programming California
Special events Urban Land • Weekly farmers market Institute • Concert series • Seasonal events • Children’s and ethnic festivals • Arts and craft fairs • “Taste of” events • Sports tournaments and competitions
Advisory Services Panel June 24-29, 2007 San Bernardino Development Guidelines & Process California
•Timely • Clear Urban Land • Consistent Institute • Predictable • “One stop shops” •Ombudsman • Design standards and guidelines • Special overlay district
Advisory Services Panel June 24-29, 2007 San Bernardino Financing California
Private sector provides Urban Land •Equity Institute • Experience • Market knowledge • Marketing skills
Public sector provides • Low cost homes • Tax incentives Advisory • Acquisition assistance Services Panel June 24-29, 2007 San Bernardino Financing (con’t) California
Agencies Urban Land • Economic Development Agency Institute • Inland Venture Development Agency • HUD • Department of Transportation • Department of Commerce
Advisory Services Panel June 24-29, 2007 San Bernardino Students California
• CSUSB courses • For-profit universities Urban Land • ASU Institute
Advisory Services Panel June 24-29, 2007 San Bernardino Business Improvement Districts California
• Clean •Safe Urban Land • Friendly Institute
Advisory Services Panel June 24-29, 2007 San Bernardino EDA California
• Focus and sustained leadership role • Priorities Urban Land • Project advisors Institute
Advisory Services Panel June 24-29, 2007 San Bernardino Leadership California
• Coordinating Council • Chief development officer Urban Land • Regional Support Institute
Advisory Services Panel June 24-29, 2007 Our Vision for Downtown San Bernardino California San Bernardino
A vibrant, livable, attractive, clean, safe Urban Land and sustainable mixed-income, mixed- Institute use urban community, anchored by city and county government facilities as well as key transportation articulations, traversed by green space and streams, filled with retail, office and housing choices, arts and entertainment—
Advisory Services Panel June 24-29, 2007 San Bernardino Conclusion California
Urban Land Institute Thank You
The ULI Team thanks all of those that made it possible for us to participate and perform our work on this important endeavor. It was a true privilege.
Advisory Services Panel June 24-29, 2007