San Bernardino, California San Bernardino Crossroads of the Southwest California Urban Land Institute Urban Land Advisory Services Panel Institute June 24-29, 2007 Advisory Services Panel June 24-29, 2007 San Bernardino Our Sincere Thanks to California • Mayor Patrick J. Morris and staff • Chairman Paul Biane and staff Urban Land • The members of the City Council Institute • The members of the County Board of Supervisors • Other elected city officials • The City’s Economic Development Agency • Citizen leaders / Interviewees Advisory Services Panel June 24-29, 2007 San Bernardino Urban Land Institute California • Established in 1936 Urban Land • Independent non-profit Institute education and research organization • More than 37,000 members worldwide The mission of the Urban Land Institute is to provide leadership in the • Representing the entire responsible use of land and spectrum of land use, in creating and sustaining architecture, planning, thriving communities worldwide. Advisory academic and real estate Services Panel development disciplines June 24-29, 2007 San Bernardino ULI Advisory Services California • Applies the finest expertise in real estate, market analysis, land planning and public policy to Urban Land complex land use and development projects Institute • All volunteer, independent panel • Over 400 ULI-member teams assembled worldwide since 1947 to assist sponsors find creative and practical solutions. Approximately 15 national and international advisory panels per year Advisory Services Panel June 24-29, 2007 San Bernardino The Panel Process California • Studied and discussed information provided by the Sponsor Urban Land • Briefed by Sponsor Institute • Toured the project area • Met with key stakeholders • Heard a variety of perspectives from dozens of community members and discussed issues and concerns Advisory Services Panel • Debated the issues and framed June 24-29, 2007 recommendations San Bernardino San Bernardino Assets California • Growing population • Transportation Urban Land • Water Institute • Availability of Workforce Housing • Institutions of Higher Learning • Positive Spirit Advisory Services Panel June 24-29, 2007 San Bernardino Challenges to be Met California • Capitalize on Assets—Incrementally and Patiently • Make Downtown a Destination Urban Land • Build an “Urban Village” and a Sense of Place Institute • Capture the Middle Class • Forge Partnerships • Develop Linkages--Lake Seccombe to Depot, Sixth Street to Intermodal Center • Create a City Brand • Use a Comprehensive Strategic Plan • Preserve Heritage Buildings • Safety Issues Advisory • See the Big Picture Services Panel June 24-29, 2007 San Bernardino Panel Members California Chair: • William H. Hudnut, III, Chevy Chase, MD Urban Land Institute Panelists: 1. Agnes Artemel, Alexandria, VA 2. John Shumway, Newport Beach, CA 3. Richard F. Galehouse, Watertown, MA 4. Daniel Brents, Houston, TX 5. Nathan Watson, New Orleans, LA 6. Sue Southon, Bloomfield Hills, MI 7. Christine M. Burdick, Tampa, FL 8. Richard T. Reinhard, Washington, DC Advisory Services Panel June 24-29, 2007 San Bernardino California Market Potential Urban Land Institute Agnes Artemel John Shumway Advisory Services Panel June 24-29, 2007 San Bernardino is Part of a Growing San Bernardino California Region • Inland Empire is gaining population, jobs • Strong industrial/logistics market Urban Land • As population increases, demand for homes and Institute retail increases • Inland Empire currently has 46.7 million square feet of office. Advisory Services Panel June 24-29, 2007 San Bernardino San Bernardino as a Regional Center California • City serves as county seat and hosts other government functions Urban Land • Historically, had a thriving business district Institute Advisory Services Panel June 24-29, 2007 San Bernardino San Bernardino as a Regional Center California • Still strong as industrial and logistics location, university/college town Urban Land • Lost ground to other locations in last 20 years Institute Advisory Services Panel June 24-29, 2007 San Bernardino Occupies a Strategic San Bernardino California Position • Excellent network of freeways, access to Cajon pass, rail transportation, and airport Urban Land • Offers more reasonably priced housing than other Institute parts of Southern California • On the path of growth from the west Advisory Services Panel June 24-29, 2007 San Bernardino San Bernardino Has Many Assets California • Favorable climate • Water resources • Beautiful scenery Urban Land • History (Route 66, Lake Arrowhead, the West) Institute • Long time residents who care about the city • County commitment to expand downtown • Employment base of public sector employees • Available land • Ability to assemble and redevelop properties • Good transportation linkages Advisory (freeways, rail) Services Panel June 24-29, 2007 San Bernardino Is There a Market for Downtown Today? California • Downtown has deteriorated too far • Downtown has an unfavorable reputation Urban Land • Downtown looks empty, not thriving Institute • Revitalization efforts have been too piecemeal to be successful, despite many efforts • Housing market has weakened, taking away one catalyst Advisory Services Panel June 24-29, 2007 Can There be a Market for San Bernardino California Downtown? • Yes, there is no reason downtown San Bernardino can not capture a portion of the demand in the surrounding Urban Land region Institute • Build on: – Public sector presence – University/college students – Back to the city movement – Changing demographic trends – Potential projects: Arrowhead, Rail transfer station, fine grained residential projects Advisory Services Panel June 24-29, 2007 What Kinds of Uses Could Go San Bernardino California Downtown? • Office: start with County campus expansion, then add private sector space (Class A and B) Urban Land • Retail and restaurant: will follow office and Institute residential uses • Hotel: once a certain critical mass has been reached, an additional 200-300 room hotel can be justified Advisory Services Panel June 24-29, 2007 San Bernardino What About Downtown Housing? California • An urban mixed use form of housing can be supported downtown Urban Land – Attached/townhouse style Institute – Stacked flats (1,200-2,000 sq.ft) – Loft designs – Condo/apartment style (700 sq. ft) • Initial densities of 25 du per acre, later up to 55 du per acre Advisory Services Panel June 24-29, 2007 San Bernardino Who Are the Potential Residents California • Young singles and couples with an “urban” mindset Urban Land • Older couples whose children have left home Institute •Seniors • Two income couples • County and city employees • People who like urban settings of all backgrounds Advisory Services Panel June 24-29, 2007 San Bernardino What Will it Take to “Create a Market”? California • Improving the image of San Bernardino • Providing a desirable, amenity-filled environment in Urban Land which to live, work, and play Institute • A good urban plan • A strong developer • A committed city government • Involvement of the business community • Support from the existing residents Advisory Services Panel June 24-29, 2007 San Bernardino The Prospects are Fantastic! California • An urban mixed use community • Built on honoring San Bernardino’s glorious past Urban Land • Providing opportunities to live, work, and play in Institute downtown • Inclusive of different income levels and stages of life • Safe, attractive, and affordable Advisory Services Panel June 24-29, 2007 San Bernardino California Urban Land Institute Planning and Design Daniel Brents Richard Galehouse Advisory Services Panel June 24-29, 2007 San Bernardino Study Area California Urban Land Institute Advisory Services Panel June 24-29, 2007 San Bernardino Assets / Issues California • Planned Community, 1851 • Mountain Views Urban Land • Abundance of Water Institute • Historic Buildings • Beautiful Parks • Channelized Streams • Theaters • Size of Blocks • Width of Streets • Parking Advisory Services Panel June 24-29, 2007 San Bernardino Assets / Issues – Historic Buildings California Urban Land Institute Advisory Services Panel June 24-29, 2007 Assets / Issues – Channelized San Bernardino California Streams Urban Land Institute Advisory Services Panel June 24-29, 2007 San Bernardino Assets / Issues – Parking California Urban Land Institute Advisory Services Panel June 24-29, 2007 San Bernardino Assets / Issues – Streets California Urban Land Institute Advisory Services Panel June 24-29, 2007 San Bernardino Goals California • Foster the development of an urban environment that supports county government and the arts & Urban Land entertainment Institute • Provide a social and civic center for all of San Bernardino’s citizens • Provide an alternative contemporary urban lifestyle Advisory Services Panel June 24-29, 2007 San Bernardino Urban Design Concept California • Create an urban mixed-use, pedestrian friendly, live-work environment Urban Land Institute • Draw current projects into closer walking relationship to the center • Celebrate the City’s distinctive abundance of water and thermal resources by creating a linear park system Advisory Services Panel June 24-29, 2007 San Bernardino Urban Design Concept California Urban Land Institute Advisory Services Panel June 24-29, 2007 Strategic Planning & Urban San Bernardino California Design Recommendations • Develop the Government Center as a campus on the Urban Land existing site Institute Advisory Services Panel June 24-29, 2007 Strategic Planning & Urban San