TITLE ADVERTISER PRODUCT ENTRANT COMPANY COUNTRY A01 Best use of TV DELIVERING TO BEER SIBIRSKY BEREG BEERKA BEER SNACKS KRYN/STARCOM BELARUS EXPEDITION AUSTRIA ONE MOBILE NETWORK MEDIACOM VIENNA AUSTRIA WHAT HAPPENED TO THE CLOROX DE COLOMBIA CLOROX FOR COLOURS OMD COLOMBIA COLOMBIA COLOUR? THE DAY AFTER TOMORROW 20TH CENTURY FOX THE DAY AFTER TOMORROW MOVIE OPTIMEDIA AUSTRALIA AUSTRALIA THE SCENT OF LOVE CLOROX POETT ROMANTIC AIR FRESHENER OMD CHILE CHILE AMERICAN DREAMS CAMPBELL'S SOUP COMPANY TOMATO SOUP MEDIAEDGE:CIA NEW YORK USA NEW STUFF PUMA PUMA SPORTSWEAR ZENITHOPTIMEDIA UNITED KINGDOM VIRTUAL HISTORY HEWLETT-PACKARD DIGITAL IMAGING ZENITHOPTIMEDIA UNITED KINGDOM HEYAH LAUNCH CAMPAIGN POLSKA TELEFONIA CYFROWA HEYAH MOBILE NETWORK OMD POLAND POLAND OPRAH GIVEAWAY GENERAL MOTORS PONTIAC G6 GM PLANWORKS USA CHANNEL HOPPER RENAULT NISSAN DEUTSCHLAND RENAULT MODUS NORDPOL HAMBURG AGENTUR FUR GERMANY KOMMUNIKATION LIVE TV COMMERCIALS THE FINNISH NATIONAL LOTTERY LIVE BETTING TBWA\PHS HELSINKI FINLAND SUMMER PROMOTION VODAFONE MOBILE NETWORK OMD SPAIN SPAIN SOS FROZEN PRESENTERS 20TH CENTURY FOX THE DAY AFTER TOMORROW DVD OMD SPAIN SPAIN SONG AND DANCE PROCTER & GAMBLE REJOICE REVIVING SHAMPOO STARCOM WOLDWIDE PHILIPPINES THE PHILIPPINES DEAF AWARENESS WEEK 2004 DEAF FEDERATION OF SOUTH AFRICA DEAF AWARENESS WEEK TBWA\HUNT\LASCARIS SOUTH AFRICA WHAT I LIKE ABOUT YOU P&G HERBAL ESSENCES HAIRCARE MEDIAVEST USA USA ESPN SHORTS MILLER BREWING CO. MILLER TRADEMARK BRANDS STARCOM WORLDWIDE USA CHICKEN FIGHT BURGER KING CHICKEN SANDWICH CRISPIN PORTER + BOGUSKY USA
A02 Best use of Cinema SPEED NANDO'S CHICKEN RESTAURANT THE JUPITER DRAWING ROOM (SOUTH SOUTH AFRICA AFRICA) GOOFS AXEL SPRINGER BILD NEWSPAPER JUNG von MATT GERMANY GERMANY POKEMON BATTLEMASTER NINTENDO POKEMON COMPUTER GAME STARCOM UK GROUP UNITED KINGDOM FREEZE THE SALVATION ARMY WINTER APPEAL FOR THE LOBEDU LEO BURNETT SOUTH AFRICA HOMELESS
A03 Best use of Magazines NO PARTY WITHOUT BLV NOTTE BULGARI PARFUMS BLV NOTTE VIZEUM SWITZERLAND SWITZERLAND THE EXQUISITELY CRAFTED BEER PRAGUE BREWERIES STAROPRAMEN GRANAT BEER MARK/BBDO CZECH REPUBLIC GIRL UNILEVER AXE UNLIMITED DEODORANT LOWE/SSPM COLOMBIA HANDBAG LAUNCH FENDI VANITY BAG ZENITHOPTIMEDIA HONG KONG MIRROR, MIRROR ON THE WALL COLGATE-PALMOLIVE CANADA TOOTHBRUSHES MEDIAEDGE:CIA CANADA CANADA COVERSTAR CAMPAIGN BMW BMW 6 JUNG von MATT GERMANY GERMANY
A04 Best use of Newspapers WOMEN'S DAY INDEPENDENT NEWSPAPERS CAPE ARGUS NEWSPAPER KING JAMES SOUTH AFRICA TIME LAG TOSHIBA CORPORATION TRILOBITE CLEANING ROBOT ADK JAPAN TOBLERONE FLUGHAFEN NUERNBERG DUTY FREE SHOP SPRINGER & JACOBY MEDIA GERMANY GROW UP? WHAT FOR? RENAULT RENAULT MODUS PUBLICIS VIENNA AUSTRIA EVERYBODY CAN BE A BANK AUSTRIA CREDITANSTALT FINANCIAL SERVICES MEDIACOM VIENNA AUSTRIA SUCCESSFUL INVESTOR GOES WHERE OTHERS CAN´T DERCO SUZUKI SUZUKI GRAND VITARA OMD CHILE CHILE AUTODIALLERS BELL INTERNET WARNING COSSETTE COMMUNICATION-MARKETING CANADA FAIR-TRADE FOR STARBUCKS STARBUCKS COFFEE SHOPS MANNING GOTTLIEB OMD UNITED KINGDOM CHANGING THE NEWS BEIERSDORF NIVEA DO BRASIL NIVEA FOR MEN AFTER SHAVE GIOVANNI FCB BRAZIL
A05 Best use of Outdoor MESSAGE ON A WINDSCREEN SC JOHNSON KIT WINDSCREEN WASH FOOTE CONE & BELDING MALAYSIA MALAYSIA IMPOSSIBLE SPRINT ADIDAS OLYMPICS EVENT TBWA\JAPAN JAPAN TRANSIT TRIM LINE SECURITY GLASS RETHINK CANADA TEAR-OFF POSTER RADIO ENERGY ZURICH RADIO STATION EURO RSCG SWITZERLAND SWITZERLAND DONATING BLOOD MEANS SAVING AUSTRIAN RED CROSS SOCIETY CHARITY ORGANISATION DEMNER MERLICEK & BERGMANN AUSTRIA LIVES BREAKING THE RULES NIKE NIKE FOOTBALL MPG SPAIN SPAIN FROSTY WINDOW AJINOMOTO CO. KNORR SOUP HAKUHODO JAPAN I'M BUYING TAXI 7:24 CHEVROLET TAXI 7:24 OMD COLOMBIA COLOMBIA TV SCREENS HVB BANK SLOVAKIA CREDIT CARD MEDIACOM BRATISLAVA SLOVAK REPUBLIC NEWSFLASH FUJI XEROX PRINTING SERVICES DENTSU JAPAN SIZE MATTERS SAZKA SPORTKA LOTTERY MEDIAEDGE:CIA CZECH REPUBLIC CZECH REPUBLIC TRAIN STATION JACK NTT RESONANT GOO INTERNET PORTAL DENTSU JAPAN THE FRESCO CAMPAIGN LIECHTENSTEIN MUSEUM MUSEUM RE-OPENING WIEN NORD PILZ AUSTRIA TIME TO FLY UNITED AIRLINES AIRLINE FALLON LONDON UNITED KINGDOM YELLOW CABS EMIRATES AIRLINES INDIA NEW YORK FLIGHT ROUTE MEDIACOM INDIA INDIA STREETS OF MOUNTAIN DEW PEPSICO MOUNTAIN DEW SOFT DRINK OMD SPAIN SPAIN THE COMPETITION IS THE MEDIUM VODAFONE 3G MOBILE NETWORK OMD SPAIN SPAIN PUSH PUSH PUSH CANNONS HEALTH CLUBS PRENATAL EXERCISE CLASSES HARRISON TROUGHTON WUNDERMAN UNITED KINGDOM HEYAH POSITIVE CAMPAIGN POLSKA TELEFONIA CYFROWA HEYAH MOBILE NETWORK OMD POLAND POLAND SAY HELLO TORONTO NOKIA CANADA MOBILE PHONES THE MEDIA COMPANY CANADA IS YOUR LIPSTICK STILL ON? PROCTER & GAMBLE COVER GIRL LIPSTICK THE MEDIA COMPANY CANADA KIDS BILLBOARD LUDWIG GOERTZ CHILDREN'S SHOES SPRINGER & JACOBY MEDIA GERMANY THANKS FOR THE INSPIRATION P&G AJAX WASHING POWDER AKESTAM.HOLST SWEDEN BURNING RUBBER NISSAN NISSAN MAXIMA OMD USA
A06 Best use of Radio LIVE IN IT TO WIN IT ASSOCIATED NEWSPAPERS METRO NEWSPAPER STARCOM UK GROUP UNITED KINGDOM FCUK FM FCUK FCUK BRAND MANNING GOTTLIEB OMD UNITED KINGDOM EVERYBODY'S AT MULTIPLAZA MULTIPLAZA PACIFIC SHOPPING MALL OMD PANAMA PANAMA
A07 Best Purpose-Built Media, incl. Special Events/Stunts PAINT THE TOWN GREEN MEGAFON MOBILE NETWORK APR MEDIA SERVICES RUSSIA FESTIVAL OF EUROPEAN ADRAGOGIC INSTITUTE MARIBOR FESTIVAL OF EUROPEAN MEDIAMIX SLOVENIA LANGUAGES LANGUAGES ENERGY FOR HOUSEHOLD CHORES QUADRANT AMROQ BEVERAGES PRIGAT ACTIV LEO BURNETT & TARGET ROMANIA THE FRESCO CAMPAIGN LIECHTENSTEIN MUSEUM DIE FÜRSTLICHEN SAMMLUNGEN WIEN NORD PILZ AUSTRIA ONLY IN MEXICO CPTM MEXICAN BOARD OF TOURISM Y&R MEXICO MEXICO AIRPLANE SEAT BELT ALLPHARM SLIM FAST SCHOLZ & FRIENDS GERMANY BEANZ MEANZ HEINZ RESTAURANT HEINZ BAKED BEANS DDB MELBOURNE AUSTRALIA CAR SMASH NZGIRL ONLINE MAGAZINE DDB NEW ZEALAND NEW ZEALAND SMOKER'S BREATH PERFUME STRIP HEALTH PROMOTION BOARD ANTI-SMOKING MESSAGE FOOTE CONE & BELDING SINGAPORE SINGAPORE SIZE MATTERS SAZKA SPORTKA LOTTERY MEDIAEDGE:CIA CZECH REPUBLIC CZECH REPUBLIC ARIEL AIRPORT EVENT PROCTER & GAMBLE ARIEL DETERGENT SAATCHI & SAATCHI DENMARK SAY HELLO TORONTO NOKIA CANADA NOKIA MOBILE PHONES THE MEDIA COMPANY CANADA PONTIAC G6 OPRAH GENERAL MOTORS PONTIAC G6 GM PLANWORKS USA DRUNKER SIAM WINERY TRADING PLUS CO. SPY WINE COOLER CREATIVE JUICE\G1 (TBWA) THAILAND QUESTIONS OF THE WEEK NTT RESONANT GOO INTERNET PORTAL DENTSU JAPAN CLOTHING DONATION PROCTER & GAMBLE BIOMAT LAUNDRY DETERGENT MEDIACOM TEL AVIV ISRAEL FAIRYTALES CHAMBER OF COMMERCE DENMARK/ HANS CHRISTIAN ANDERSEN McCANN ERICKSON ADVERTISING BRAZIL BRAZIL PROMOTION CREATING THE MAGIC NIKE FOOTBALL PRODUCTS MINDSHARE UNITED KINGDOM BEIJING BREATHES EASILY TSK & F BECONASE NASAL SPRAY SHANGHAI OGILVY & MATHER CHINA ADVERTISING SMART FORFOUR ON TRACKS DAIMLERCHRYSLER SMART FORFOUR SPRINGER & JACOBY MEDIA GERMANY COKE CAN DAIMLERCHRYSLER SMART FORTWO CONVERTIBLE SPRINGER & JACOBY MEDIA GERMANY CHICKEN FIGHT BURGER KING CHICKEN SANDWICH CRISPIN PORTER + BOGUSKY USA CAR SCOREBOARD PEPSICO PEPSI FOOTBALL SPONSORSHIP OMD GUATEMALA GUATEMALA
A08 Best use of Internet/New Media RADIO MESSAGES CHEVROLET TAXI 7:24 OMD COLOMBIA COLOMBIA CHANGING PERCEPTION YAHOO! TAIWAN YAHOO! SEARCH MEDIAEDGE:CIA TAIWAN CHINESE TAIPEI HEADLINE GENERATOR ASSOCIATED NEWSPAPERS MAIL ON SUNDAY STARCOM UK GROUP UNITED KINGDOM TOUCHING CONSUMERS IS GOOD NINTENDO NINTENDO DS GAME STARCOM IP USA NOKIA WISH NOKIA NOKIA N-GAGE 12SNAP GERMANY GERMANY NEED FOR SPEED UNDERGROUND 2CINGULAR WIRELESS PHONE SERVICE OMD USA
A09 Best use of Mixed Media ROCK PAPER SCISSORS TELECOM MOBILE YOUNG ADULT LOYALTY TOUCHCAST NEW ZEALAND EVERYBODY CAN BE A BANK AUSTRIA CREDITANSTALT FINANCIAL SERVICES MEDIACOM VIENNA AUSTRIA SUCCESSFUL INVESTOR STOLEN BURGER KFC HOLDINGS O.R. FILLET BURGER BBDO MALAYSIA MALAYSIA SLIM FAST REALITY SHOW UNILEVER BEST FOODS SLIM FAST SYNAPSYS MARKETING & COMUNICACAO BRAZIL CADILLAC UNDER 5 GENERAL MOTORS CADILLAC V-SERIES GM PLANWORKS USA IT'S GONNA GET DIRTY SCRUFFS WORKWEAR JWT CHEETHAMBELL UNITED KINGDOM TELLY MOMENTS MASTERFOODS MALTESERS CONFECTIONERY MEDIACOM UNITED KINGDOM ALOSERVIS McDONALD'S HOME AND OFFICE FAST FOOD OMD TURKEY TURKEY DELIVERY SONG AND DANCE PROCTER & GAMBLE REJOICE REVIVING SHAMPOO STARCOM WOLDWIDE PHILIPPINES THE PHILIPPINES CARBON COPY KILLER FIVE CSI:NY TV SERIES 20:20 LONDON UNITED KINGDOM KSK FM KOSIUKO CLOTHING BRAND FIRE ADVERTAINMENT ARGENTINA ONE ACCOUNT GUY FIRST NATIONAL BANK ONE ACCOUNT MEDIACOMPETE SOUTH AFRICA HEYAH LAUNCH CAMPAIGN POLSKA TELEFONIA CYFROWA HEYAH MOBILE NETWORK OMD POLAND POLAND COUNTERFEIT MINIS MINI USA MINI CRISPIN PORTER + BOGUSKY USA NIQUITIN REALITY 1 GLAXOSMITHKLINE NIQUITIN QUIT SMOKING AID MEDIACOM UNITED KINGDOM AXE ACADEMIES UNILEVER AXE UNLIMITED FRAGRANCE VEGAOLMOSPONCE ARGENTINA L'AMOUR DES JEUX PARIS 2012 OLYMPIC GAMES CANDIDATURE OMD FRANCE FRANCE NIKE SPEED NIKE CANADA NIKE SPORTS APPAREL COSSETTE MEDIA CANADA
A10 Best use of Sponsorship THE DAY AFTER TOMORROW 20TH CENTURY FOX THE DAY AFTER TOMORROW MOVIE OPTIMEDIA AUSTRALIA AUSTRALIA AMERICAN DREAMS CAMPBELL'S SOUP COMPANY TOMATO SOUP MEDIAEDGE:CIA NEW YORK USA LORD OF THE RINGS CADBURY CONFECTIONERY NZ DAIRY MILK CHOCOLATE MEDIA WISE NEW ZEALAND VIRTUAL HISTORY HEWLETT-PACKARD DIGITAL IMAGING ZENITHOPTIMEDIA UNITED KINGDOM
B01 Youth Marketing (up to 18 years old) BAND & BRAND MATCH OTSUKA BEVERAGE CO. MATCH SOFTDRINK ADK JAPAN FRESH MUSIC FROM THE FRIDGE COCA-COLA OCEANIA COCA-COLA UNIVERSAL McCANN NEW ZEALAND GO LIVE WITH MILES THIRST COCA-COLA SPRITE SOFTDRINK MEDIAVEST USA USA HEYAH LAUNCH CAMPAIGN POLSKA TELEFONIA CYFROWA HEYAH MOBILE NETWORK OMD POLAND POLAND GET THE PARTY STARTED DEBITEL MOBILE NETWORK TKMSTARCOM GERMANY
B02 Young Adults (18-34 years) ROCK PAPER SCISSORS TELECOM MOBILE YOUNG ADULT LOYALTY TOUCHCAST NEW ZEALAND NIKE INSTANT MESSENGER GAME NIKE SPORTING GOODS MINDSHARE WORLDWIDE UNITED KINGDOM IMPOSSIBLE SPRINT ADIDAS 2004 OLYMPIC GAMES TBWA\JAPAN JAPAN THE DAY AFTER TOMORROW 20th CENTURY FOX THE DAY AFTER TOMORROW MOVIE OPTIMEDIA AUSTRALIA AUSTRALIA EXPEDITION AUSTRIA ONE MOBILE NETWORK MEDIACOM VIENNA AUSTRIA WAVING HANDS BRAUEREI C.&A. VELTINS VELTINS V+BEER SPRINGER & JACOBY WERBUNG GERMANY NEW STUFF PUMA PUMA SPORTSWEAR ZENITHOPTIMEDIA UNITED KINGDOM DISCOVER THE TRUTH KADOKAWA SHOTEN PUBLISHING CO. KADOKAWA BOOKS DENTSU JAPAN UNDERGROUND VIDEO CALL VODAFONE 3G MOBILE NETWORK OMD SPAIN SPAIN NEED FOR SPEED UNDERGROUND 2CINGULAR WIRELESS PHONE SERVICE OMD USA
B03 All Adults WORLD'S LONGEST FAMILY TIES MAZDA MOTOR CORPORATION MAZDA PREMACY HAKUHODO DY MEDIA PARTNERS JAPAN SIZE MATTERS SAZKA SPORTKA LOTTERY MEDIAEDGE:CIA CZECH REPUBLIC CZECH REPUBLIC PONTIAC G6 OPRAH GENERAL MOTORS PONTIAC G6 GM PLANWORKS USA
B04 Men DELIVERING TO BEER SIBIRSKY BEREG BEERKA BEER SNACKS KRYN/STARCOM BELARUS TITANIUM BOWL REMINGTON TITANIUM SHAVERS MEDIACOM USA MAKING FRIENDS MOLSON MOLSON BEER CRISPIN PORTER + BOGUSKY USA
B05 Women WORST BOYFRIEND NZGIRL ONLINE MAGAZINE DDB NEW ZEALAND NEW ZEALAND ARIEL 35TH ANNIVERSARY PROCTER & GAMBLE ARIEL LAUNDRY DETERGENT STARCOM MEXICO MEXICO ONE CUP BRA LIGUE CONTRE LE CANCER BREAST CANCER AWARENESS DDB BELGIUM IS YOUR LIPSTICK STILL ON? PROCTER & GAMBLE COVER GIRL LIPSTICK THE MEDIA COMPANY CANADA
B06 Vertical Marketing - for Specialist Interests RADIO MESSAGES CHEVROLET TAXI 7:24 OMD COLOMBIA COLOMBIA TRANSPORT MEDIA WESTERN UNION MONEY TRANSFER SERVICE STARCOM MEDIA ISTANBUL TURKEY CLOTHING DONATION PROCTER & GAMBLE BIOMAT LAUNDRY DETERGENT MEDIACOM TEL AVIV ISRAEL HYPEGALLERY FRANCE HEWLETT-PACKARD HEWLETT-PACKARD PUBLICIS CONSEIL FRANCE
B07 Business to Business Marketing FRONT PAGE AMASA ROGER GARLICK AWARD CINEVATION SOUTH AFRICA GRAD PACK SAATCHI & SAATCHI RECRUITMENT SAATCHI & SAATCHI UNITED KINGDOM 2004 OVERALL PLAN VIRGIN ATLANTIC AIRLINE CRISPIN PORTER + BOGUSKY USA
B08 Pro Bono and Cause Marketing PAPER CAR MINISTRY OF TRANSPORT DRINK DRIVING PREVENTION NAGA DDB MALAYSIA MALAYSIA TAXI TOP MINISTRY OF TRANSPORT DRINK DRIVING PREVENTION NAGA DDB MALAYSIA MALAYSIA PAINTING THE CITY TEACHERS OF BESLAN COMMITTEE CAMPAIGN FOR BESLAN CHILDREN IQ MARKETING RUSSIA HANDS CARE HUMANITARIAN AID DDB PARIS FRANCE