The Official Magazine of the DMK Group July 2019

A Focus on Consumers and Tomorrow’s Trends: DMK’s Target Image for the Future The new EDITORIAL The Way of the annual Stage Coach and the

report­ is Route to 2030 Oliver Bartelt Global Head of Corporate online Communications

Dear Readers,

People are seriously concerned about climate change and protecting the earth’s resources, as we saw in the European elections in May. In Germany’s biggest cities,­ thousands of school students take to the streets each Friday, ­demonstrating for better environmental protection. When this generation is old enough to vote, politicians will be face even greater pressure.

DMK cannot afford to ignore this social change because the young people ­demonstrating now are not only tomorrow's voters but also tomorrow's customers.

Our experts have spent years studying the latest trends and the way people’s ­eating habits are changing. The hard facts they found underpin our thinking about how the world will look in 2030. We want to share these thoughts with you in this issue of MILCHWELT. On pages 16–31, you can see the social trends, the amazing insights and the extensive requirements they mean for DMK. They do not necessarily make for comfortable reading, but we cannot ignore this. ­Otherwise, we will face the same fate as those who thought the stage coach would be around forever.

Our new MILCHWELT caused a stir when it was published in March as the first shared magazine for both our dairy farmers and our DMK employees. It's also now our calling card outside the company too. We were happy to receive lots of positive feedback, and we also welcomed some critical comments. Criticism is important to us and we took the time to respond to the questions we heard most frequently, on pages 32–33.

Talking about MILCHWELT helps us to understand each other better. Here, and outside, we talk together, argue and learn from one another. That’s exactly how we will make DMK fit for the future.

Enjoy reading this issue – and keep sharing your thoughts with us!

Best regards,

Clarity matters when it comes to finance. Oliver Bartelt We have created a clear overview of the facts and figures from the 2018 financial year in our digital annual report.

Now online at www.dmk.de/en/ July 2019 MILCHWELT 3 INSIDE

Boss of 120 Cows. We visited DMK farmer Matthias COVER 44 Schulte-Althoff. He loves his job – and his animals OUR TARGET IMAGE 2030 16–31

The future vision for DMK – and how we 18 can reach that goal together. Plus the Focus on the latest food trends, what the business Customer. Our Route to units are planning and our interview the Future. with European football star Marco Bode The six most important changes NEWS

The New Corporate Video 6 MILRAM at the Hurricane Festival 10 DMK News in Brief 38 About Our Brand 40 International News 42 From the Regions 54

COMPANY

48 Interview with DMK CEO 12 Ingo Müller and the New Representa- Finance Chief: “We Need This tives’ Meeting. Transformation”­ Talk in Four Covers. The Official Magazine of the DMK Group July 2019 The Official Magazine of the DMK Group July 2019 The Official Magazine of the DMK Group July 2019 The Official Magazine of the DMK Group July 2019 MILCHWELT for All: Initial Feedback 32 ­Hannover It doesn’t cost more – and from Farmers and Employees shows off the diversity focused on the The New Code of Conduct 34 of our target groups. This price of milk, and what it Means issue of MILCHWELT has 20 organisational changes and An Inside Look at DMK’s 36 several different covers. Target Image. Vision 2030 Did you check which one Our Vision, Values New Sales & Operations Planning A Focus on Consumers and Tomorrow’s Trends: DMK’s Target Image for the Future A Focus on Consumers and Tomorrow’s Trends: DMK’s Target Image for the Future A Focus on Consumers and Tomorrow’s Trends: DMK’s Target Image for the Future A Focus on Consumers and Tomorrow’s Trends: DMK’s Target Image for the Future you’re holding? and Mission for 2030 FARMING AND AGRICULTURE 12 On the Road. Bremen now has five A Visit to Farmer Matthias Schulte- 44 Focusing 38 new MILRAM trams Althoff’s Dairy in North Rhine- on the Future. Westphalia CEO Ingo Müller The Representatives’ Meeting 48 and CFO Dr. Frank Claassen and in Hannover the changes they DMK Honorary, Volunteer Positions, 50 plan at DMK Part 4: “We Want to Find Solutions that Work for Everyone” The Cold Chain: from the Cow 52 to the Supermarket 30 IN EVERY ISSUE Interview with Contacts in the Editorial Department 56 Marco Bode. DMK in the Media 56 What DMK can MILCHWELT Masthead 57 learn from football DMK Sweepstakes 58

4 MILCHWELT July 2019 July 2019 MILCHWELT 5 FACTS & FIGURES

2:51

That’s the length in minutes of DMK’s new corporate video. The film opens with farmer Henner Bavendam of Bremen walking­ across his pasture at dawn. “We’re making changes at DMK. We won’t be finished overnight, though!” You can read all about Vision 2030 on pages 12–31.

6 MILCHWELT July 2019 July 2019 MILCHWELT 7 FACTSFAKTEN & FIGURES& ZAHLEN FAKTENFACTS & & FIGURES ZAHLEN

5 hours were spent providing­ information,­ ­discussing the milk price and DMK’s ­future. At the representatives’­ meeting, CEO Ingo Müller presented the route to the year 2030. Find out more about the event on pages 48–49.

8 MILCHWELT JuliJuly 2019 2019 JulyJuli 2019 MILCHWELT 9 FACTS & FIGURES FACTS & FIGURES 68,000

music-lovers camped out and partied at the legendary “Hurricane” festival in Scheessel in June. MILRAM ran a cool “Wachmacher” coffee stand and bar to keep everyone feeling fresh and energised. Thousands of festivalgoers tried the brand new iced coffee, choosing between “strong” or “really strong” with a high caffeine content. PS: Bear in mind that usually only 12,800 people live in the town of Scheessel, in Lower Saxony ... More on page 40.

10 MILCHWELT July 2019 July 2019 MILCHWELT 11 COMPANYCOMPANY COMPANY

Analysis. CEO Ingo Müller sat in DMK’s lobby to talk with the group’s new finance director Dr. Frank Claassen about the path ahead

Flughafenallee 17 in Bremen. Europe at Beiersdorf, where he worked and how that would affect our busi- Outside, there’s a DMK logo embla- for 25 years. Behind them, the letters ness,” Müller explains. “The focus on zoned above the entrance to the of- D, M and K glow a luminous blue, while 2030 isn’t a brand ‘new’ strategy and fice complex, while inside, it’s clear on the wall, a 6-meter banner advertis- it’s not a restructuring program, but We Need This that change is afoot. The group, es the flagship MILRAM brand. As soon an evolution of the direction you’ve once a milk processor focused on as you enter the space, it’s clear that been moving in for the last two years?” raw materials and production, is change is underway. Claassen asks curiously. The new well on its way to becoming a con- Transformation, however, goes manager likes change. “I seek out tasks sumer-oriented food producer. The beyond design, furniture and colours. that will challenge me, or where I can company’s transformation is in full Müller is onboarding his new colleague make a difference. I don’t like to just Transformation swing and set to continue. and describes the DMK of tomorrow. administrate and take a back seat,” he After lengthy preparation, coordi- told DMK executives at a meeting in In DMK’s foyer, this transition is clear nating with the cooperative’s elected May. They had asked Claassen why he DMK wants to be fit for the food industry of the future with Vision 2030. at a glance. Ingo Müller, CEO of the officers, executives and employees, switched from Beiersdorf – from the DMK Group, is sitting in the lobby DMK is entering the next phase in the Elbe River to the Weser – after having What does that mean, exactly? DMK CEO Ingo Müller and the new finance opposite his new colleague, Dr. Frank far-reaching transformation of one of worked there for so long. “In one of ­director Dr. Frank Claassen describe the route forward Claassen. Claassen joined the DMK Germany’s biggest food manufactur- our early meetings, when Ingo Müller, Group on July 1, 2019 as Chief Financial ers. “During the planning stage, we and also Heinz Korte and Dr. Herbert Officer (CFO). He’s a finance expert and thought about how the world would Grimberg of the supervisory board, was previously Vice President Finance look in 2030 from DMK’s perspective told me about Vision 2030, I thought

12 MILCHWELT July 2019 July 2019 MILCHWELT 13 COMPANY CFO Dr. Frank CEO Ingo Müller ­Claassen Following his apprenticeship Dr. Frank Claassen (54) took with Nordmilch, Ingo Müller up the post of Chief Finan- gained career experience in cial Officer (CFO) on July 1, many different parts of the 2019, succeeding Volkmar company. In the year 2011, he Taucher. Together with CEO took on the leadership of the Ingo Müller, he leads the Ingredients business area as DMK Group. He’s known in well as Quality Management industry circles as a finance and Research and Develop- expert and was previously ment. He had previously been Vice President Finance Europe Director of Agricultural Af- at Beiersdorf. He started fairs and Managing Director working there in 1994 and at Nordmilch (2009-2011). In held several different finance September 2016, the 47-year- posts. Claassen is married old graduate dairy industry with two children. engineer was appointed CEO of the DMK Group. Müller is married with two children.

“Milk will remain our number one raw ­material” Ingo Müller

each point they made sounded great,” “What I like about DMK provider of products of natural origin. it’s important to look beyond that, target groups and new markets more he said. His office also reflects the spir- is that there’s a strong Milk will remain our number one in order to ensure there’s everyday quickly. it of change at DMK. His first move was raw material. But if you look at global business in the future, too. “If we want Ines Krummacker, DMK’s HR direc- to install a standing desk. When you feeling of ‘WE’. That will developments, you’ll see two major to improve now, and cut costs, we have tor, explained what the changes mean stand during meetings, they are often carry us forward on our trends. Firstly, milk won’t be able to to decide where we’re going. Other- for employees at a recent executive more agile and focused on solutions, journey to the future” feed the growing population. Secondly, wise we’ll make short term decisions meeting. She called for an end to hier- Claassen tells people when they come Dr. Frank Claassen consumers are looking for alterna- that will either stop us from going in archical thinking, a feedback culture to his office expecting to see a confer- tives for several different reasons. It certain directions in the future, or will and more inter-departmental, pro- ence table all set out. “I’m a person would be reckless to ignore those facts. duplicate work. If we’re not prepared ject-based working. For her, that will who’s interested in other people. What We’re going to be very focused – in the to consider that now, putting it bluntly, mean a new attitude, and asking the I like about DMK is that there’s a strong next few months, at the Brand busi- we needn’t bother to turn up tomor- question, “How do we want to work feeling of ‘WE’. That will carry us for- ness unit, we’re going to take a very row.” They also agree that time matters together?” Often, that means managers ward on our journey to the future.” close look at exactly how we position when it comes to change. “We’re aware will need to learn new behaviours. The media has been reporting on past few years didn’t go far enough. exports from Germany. That makes ourselves in this area.” Claassen that in the past, DMK often challenged They will no longer have the knowl- DMK’s transformation for some time “We see Europe as our home market most sense in those countries where nods. From his time at Beiersdorf, the patience of its farmers. And we also edge advantage and shouldn’t hand – what’s it all about? Müller sums up and we’re going to focus our expertise we have the right volume of business. the CFO knows all about focusing on know that the fundamental chang- out orders, but instead should support the significant changes in six central here in the future, in the right business We can’t just list the number of export the customer first and thinking about es we’re making can’t be achieved employees and enable them to take points. “We’re focusing our product units.” Brand is the business unit man- markets,” Müller underlined. Claassen their needs. “We’re getting a better overnight.” Alongside the far-reaching responsibility. “Anyone who thinks range more, by withdrawing from aging European brands, while Private is interested in another topic: “People understanding our customers and are organisational changes underway, the they can just figure that out on the side some business areas, and defining Label is the unit handling trademarks are changing the way they eat. What going to focus on the individual needs company is also undergoing a mas- is wrong,” Krummacker told her fellow a clear role in each area of our busi- in Europe. The company is orienting do these trends mean for the associ- of each different age category. For me, sive cultural change. “Our plans are executives. It’s a big change to daily ness. We ask where we should invest, itself more towards the market – large ated food and drink segments – could our new Vision, ‘The first choice. For ambitious in both of these areas but life that managers will have to lead by and where we can grow. And we look retail chains have long been set up these be a pillar of our business in the always’ sums up perfectly what we can we know we also have to implement example, and employees will carry into whether we can make money in throughout Europe. And beyond future, alongside milk products? And offer with our range of products.” these carefully so DMK can achieve its out. “Culture isn’t a program in a con- markets that don’t promise growth per Europe, the International business what about plant-based alternatives?” Müller turns to a question he often best ­performance.” Vision 2030 spells tinuing education catalogue, you can se, if we take measures to really focus unit now has the capacity to structure At this question, Müller put his iPad hears when presenting DMK’s tar- out how the company will become only live culture.” Müller and Claassen our business there.” Those are Müller’s non-European business. “Internation- aside – they had been looking at future get, namely, “Isn’t the here and now fit for the future. It’s a clear signal know all too well that the changes over guidelines. Besides that, the group will ally we will set priorities. Regional scenarios. “We’re changing our posi- more important than the future?” He for change. Future measures can be the next few years won’t happen by further focus its international activi- bases in Russia, China or Nigeria with tioning, from being a volume player acknowledges that daily business is aligned to it and it will enable to the themselves. But the 2030 goal is clear – ties, as organisational changes in the local teams are more effective than in the dairy business to becoming a a challenge and will remain so. But company to reach new products, new and DMK knows the way forward.

14 MILCHWELT July 2019 July 2019 MILCHWELT 15 COMPANY COMPANY Our Vision for Vision Focus on consumers.­ A young couple enjoying our DMK 2030 Route to milk products. Customers and the Future consumers are DMK’s top The biggest priority DMK wants to be customers’ and consumers’ changes number one. Our vision is, “The first choice for Pages 18–19 dairy products of natural origins – for always.” That means we have to identify trends, sense Our Target Image for what people are looking for and offer the 2030 products they want. The route we are ­taking

is not new. Two years ago, we started to Details about our ­completely refocus our company. Vision, Values and Mission Our target image, of Values, Pages 20–21 Mission and ­Vision, clearly shows our path to the future How do we see the world in 2030?

Nutrition in the future Pages 22–25

How we’re building DMK 2030

Nine executives describe the changes ahead Pages 26–29

Interview­ with Marco­ Bode

The European sports star on football and business Pages 30–31

16 MILCHWELT Juliy 2019 July 2019 MILCHWELT 17 COMPANY COMPANY DMK 2011

In the past, we focused on the raw material. The Vision company focused on milk processing for mass market segments

DMK 2019

Our focus is increasingly on the customer. DMK is 1. Value added comes be- 5. We are repositioning added, “DMK faces some developing food that fulfills fore volume growth. We’re ourselves from being a challenges. You have to be people’s desires and triggers withdrawing from some ar- volume player in the dairy willing to change if you want DMK’s Route their emotions eas of business and focusing business to becoming a to succeed in a changing our product range and ser- provider of good products of competitive environment vices in order to earn money natural origin. and keep ahead!” In 2017, in certain segments even if 6. We are deepening our the change process started the market isn’t growing. understanding of our for Vision 2030 and it is con- to the Future 2. Europe is our home customers and will target tinually being implemented market. We will organise our communications with by the six business units. our business here better by individual generations from The target is clearly defined: Two years ago, DMK set out on an exciting journey. The company’s goal is to become the reassigning some areas with- infants to seniors. DMK 2030 – the first choice in the business units. Marco Bode, a European for dairy products of natural preferred food manufacturer for millions of consumers. MILCHWELT spells out where the 3. Outside Europe, we’re football star (interview pag- origin. For always. CEO changes will be and why the way forward can only succeed if we work together focusing on a few strong es 30–31), drew some paral- Ingo Müller said, “We want core countries and will lels with sport. “It doesn’t to be the first choice for all set up regional bases with matter whether it’s eleven consumers at every phase Consumers usually want about the latest ice cream again, an idea gains a cult 2030 sets out a clear target local teams in Russia, China players in a game, or the of their lives. Our focus everything. Happy animals, flavours or the best veg- following. In the future, vision for everyone at DMK, or Nigeria. many people of DMK: you is on our customers and environmental protection, gie drinks. Nutrition is no DMK wants to react faster spanning all six business 4. We’re entering drink have to keep developing the consumers. That’s why we healthy food that tastes longer only about food to these developments and units. and food segments that team. If you stand still to- are working on tomorrow’s ­delicious and all that at intake but has become more move forward as a compa- The key point is that the will become a pillar of our day, you’ll be playing in the products. We’re Germany’s the right price. They order about lifestyle. As in fashion, ny on a path that is clear consumer is our main fo- business in the future along- second league tomorrow.” largest dairy cooperative. food online and talk shop there are always new trends, to everyone internally and cus. In future, DMK wants side dairy products, such as He heads Werder Bremen’s We know how to get the best on social media platforms some classics and now and externally. That’s why Vision to change in six ways: plant-based alternatives. supervisory board team and out of our milk.”

18 MILCHWELT Juliy 2019 July 2019 MILCHWELT 19 COMPANY COMPANY

Our Our V­ alues­­­ Vision Our three core values apply The first choice for dairy as ever: we are fair, innovative ­products of natural – and entrepreneurial in our origins – for always. actions. The hands that together More than 14,000 dairy ­create good and ­sustainable ­farmers and employees food form the heart of DMK. across our business work Our customers, large and together hand in hand with small, can always count on DMK. We produce modern our progressive ideas and the products­ value-creating quality we provide. and resource-saving.­

Our Our Mission Mission­ As a preferred partner, we convince by having a deep understanding of customers and consumers, maximising value creation and acting State- responsibly. Our customers’ wishes are in our hands. We are partners for consumers in many different ment for countries, ­areas of work and stages of life. Sustainability is 2030 a core part of DMK’s future.

Our Mission Statement ▶ Dairy Products. Dairy mum effect and world. We want to ▶ Sustainable Responsibil- possible value added for our 2030 is made up of our products form the basis of select our ingredients be a reliable­ partner for ity. We are responsible for customers and for DMK. Vision, Mission and Values. our product range. We offer with the greatest care. our customers and work our dairy farmers, our em- Here’s a summary of what the best selection of dairy We stand for natural together on innovative ployees and our consumers. Our Three Core Values that means: products and are expanding ­products with a pure, solutions. We achieve the best possible Despite all the changes into related food and drink unadulterated milk ▶ Deep Understanding milk price, create a platform currently underway, our The Four Pillars segments. f lavour. of our Customers and for our employees and pro- core values are unshakeable. of our Vision ▶ For Always. Our goal is to ­Consumers. For us, the cus- duce good products. DMK stands for fairness, ▶ First Choice. We want be with consumers in every The Four Pillars tomer comes first and ▶ Maximum Value. We innovation and entrepre- to be a leading competitor phase of their lives, from of our ­Mission we keep costumise our know how to get the best neurial spirit. We want to on select, strategic markets. baby food to senior citizen ▶ Preferred Partner. We offering around that. We out of our milk. We use live these values, together This is not measured by — diets. have a strong basis in the optimise our key products our knowledge to create with our 14,000 employees volume but means a signifi- ▶ Natural Origin. We use B2C- and B2B markets in to exceed our customers’ tasty products and at the and millions of customers cant market position. nature’s resources to opti- Germany and around the expectations. same time achieve the best around the world.

20 MILCHWELT July 2019 July 2019 MILCHWELT 21 COMPANY COMPANY The Three Main Food Trends City farms. Protein boom. The Supermarket Regionalism is a green future trend.­ Protein products have Vision of the Future. Hanni Rützler Urban gardening projects are popping up broken out of the fitness Amazon wants to operate 3,000 presents the more and more in big cities, such as the niche to become this Amazon Go shops around three biggest ­“Prinzessinnengärten” in Berlin. Customers year’s biggest growth the world in just two years. nutritional want fresh products that haven’t spent a long segment. They are ­Cashiers? Not a single one. trends in time being transported particularly­ popular The shops will automatically “Foodreport among young and recognise the customer and 2019” sporty consumers: their goods and will charge their nearly one in two buys account accordingly. China 1. Healthy Hedonism these products already has more than 300 This spells the end of Bingobox stores with self-check- asceticism as peo- out systems. Suppliers are now ple focus­ more and working on products that fit best more on ­enjoyment. in these new kinds of stores “Consumers welcome Scientists predict the fact that health that milk proteins no longer precludes will be a trend pleasure. In Germany, in the future. Researchers in health has tended to California have mean going without for now managed The World far too long. ‘Healthy to create casein ­hedonism’ feels like and whey using­ culinary liberation.”­ ­microorganisms, meaning real 2. Transparency milk can be made in 2030 The focus is on “edi- without cows. ble ethics rather than The first ­“Perfect industrial efficiency.”­ Day” products­ are The world of food is changing fast. The forecast: “We are ­expected to hit the already seeing signs of market in late 2019 ­Supermarkets are becoming all about greater transparency ­experience, while at home, kitchens are now life- and with that, the food ­industry is winning back style zones. Soon, we’re going to eat less meat trust again: technolo- and appliances­ will take care of almost all the gies set to track food from its origin all the ­coo­king for us. We will order basic ingredients­ way through the supply online and avoid plastic packaging. Welcome to chain.” the nutritional universe of the ­future 3. Plant Based Food Plant-based foods are now seen as healthy Modern solutions for senior citizens. More and more, nutrition will be tailored to consumer­ and diverse. The needs. German researchers are ­currently testing­ 3D forecast: ­“Plant-based food printing in two nursing homes. They used pureed High-tech ovens. products will continue ingredients to “print” meat that’s easier to chew, accom- Cooking is going to be much easier to gain in importance. panied by potatoes and vegetables.­ The older people in the future thanks to innovative This trend presents preferred the printed food technology and new products. the many ­advantages Miele’s Dialogue Cookers allow users of plant-based food. to determine precisely how much ­People don’t have to energy is used – and cook fish in a miss out on eating block of ice without melting a drop meat but can choose Delivery services. from many ­plant-based Tangibly fresh. In Germany, only seven percent of people alternatives that taste Supermarkets aren’t going to die order food via the internet but by 2030, just as good.” out as people like to shop live and almost everyone will be doing so. That see what they are buying. means the way food is presented online, Hanni Rützler is a In Germany, 69 percent of people and the transport parameters, will be- ­nutritionist and trend head to the store several times each come more and more important. Delivery ­researcher, and is the week according to a government of meal boxes packed with the ingredients author of “Foodreport” report about nutritional habits all weighed and measured will also gain (Zukunftsinstitut). ­(“Ernährungsreport”) in popularity

22 MILCHWELT July 2019 July 2019 MILCHWELT 23 COMPANY COMPANY Products should Shopping has to be ­f­­ulfill wishes an experience

Star cook Heiko Vision Retail expert Daniel Soy, oat and so on. Antoniewicz: The market is B. Werner: “In the future, expanding rapidly “Food and top people will expect for plant-based products are retail experienc- milk made out also fashion, es that are tai- of soy, oats they are ever lored to their or almonds. more stylish, New milk, please! needs. How’s In ­Germany, more unusual and more One third (35 percent) retail reacting? ­revenues reached tailored. People spend of Germans aged between With innova- € 235 million in more time showing off 16 and 34 would like to tive ideas and new 2018. DMK wants what they are eating and try new and different shopping worlds. In 2030, Help in the kitchen. to enter this highly what they can make – that milk mixed drinks – shopping will mean: I’ll Customers want appliances profitable market ­including milk with spices, is also partly being driven order my regular products that can help in the kitchen ­according to a survey by social media. That online and by subscription. to make cooking easier. The by Mintel, a market Thermomix fan community has a lot of implications. Because by then, classic ­researcher. Food analysts keeps on growing, while DMK is one of the biggest shopping will only exist in say “fizzy milk”, which more and more new cooking suppliers to food retail and contains carbon dioxide­ the form of an experience. appliances are coming to has a strong food service and is very popular in It will be all about telling market. The appeal is that offering. It’s important to Asia, will also become a great stories and indi- they are easy to use: put the be aware of new trends. European trend viduality – anything that ingredients in, wait, take out The art is to draw the right makes it special. In retail, your food. People can now use conclusions, to ­understand companies will become an app to order ingredients your customers and partners with a 360-de- for their Thermomix that will develop new products for gree overview of selection, be delivered by REWE them. Food is no longer Transparency. trends and consumer purely nutrition, to feed us, “Food is Everyone wants to know behaviour. Ten percent of it has become a lifestyle. what is in their food and all food are dairy prod- In the future, on the one more than one million ucts – and everyone buys hand, people will want people use the Yazio app milk, yoghurt or cheese becoming­ to check the ingredients exotic products. And on the once a week on average. Vegetable Tattoos. food contains DMK believes that there other hand, they will want That’s where DMK has to will be less plastic in ingredients that make daily play in future. Customers retail by 2030, meaning cooking easier.” a lifestyle” will need to find prod- new ideas for packaging ucts that suit them. That are welcome, including Heiko Antoniewicz is Heiko Antoniewicz spells out means that are fun and natural branding. At a cookbook writer and healthy, that they can eat Flexitarianism. Aldi, single use bags Researchers expect a boom. gives innovative cookery how we will be cooking and on the go or during their for fruit now cost 1 cent Flexitarians eat lots of workshops. He is part of lunch break. People will – it’s one way to nudge eating in the future. The watch- vegetables, eggs and dairy the MILRAM Food Service customers into a new also want to buy products products but meat only rare- and in 2018, he was voted words are style, individuality and way of thinking (Source: with a clean conscience. ly. They live more sustainably Modern Farmer) by his colleagues in the exoticism. He’s a star cook at Companies will need to but don't have to go without. ­gastronomy sector as recognise trends early on That's the new lifestyle Trendsetter of the Year, for MILRAM Food Service and respond with original the third year in a row. ideas. DMK for example did a good job of position- ing Skyr just as the market for protein was booming. These innovations will matter a lot in the future, too.” Eating together. In the future, products are going to have Daniel B. Werner is a businessman, founder to be original and also easy to use, for Trend app. ­professionals and home cooks alike, and business coach. He Trends are emerging every- because we are eating together more and was Head of AmazonFresh where: Scouts are gathering more. People arrange to meet up via social Marketplace, and has ideas for DMK all over the dining apps for special dining experiences also worked for BMW and world – including with the at restaurants or at home Deloitte. He founded ITONICS Inspirator App and owns Conufactur, 24 MILCHWELT July 2019 a consultancy. July 2019 MILCHWELT 25 COMPANY

Vision How Agriculture Milk is a raw material want to set up data with a future. But needs platforms to secure the are changing. We can no data flow throughout We are ­taking longer just supply large our value chains and to volumes of milk. Raw involve members of the Dr Klaus Hein. Chief Agri we are this road ­cooperative more closely ­material flows will Business and have to be varied and in all processes. We want Member Affairs ­together with ­transparent in the to travel the way to 2030 our farmers future. ­Customers want together with them. building sustainability,­ animal The condition, of welfare and ­transparency. course, is a milk That is most likely to price that is make more demands and stays DMK of of our farmers. We competitive.­ the future Human Resources Nine executives present the 2030 targets In our facilities, people are for their business areas. Plus, DMK ­answers Ines ­Krummacker. also at the heart of our focus employees’ most important questions about Chief Human Resources The changes also require Internally at DMK, we are cating as equals and trans- establish working models the change process Officer a rethink in the human ­focusing more and more on parent leadership. At HR, we for future generations, resources department. We our people. That means a support managers and are for example involving job Is everything going to be work out as planned, we get now have to ask ourselves more ­important role for our offering qualifications. The ­rotations or flexible working restructured­ again? ­impatient. But we need patience how best to allocate our ­leaders too. It’s no longer skills shortage, especially and shift models. Our goal No, Vision 2030 doesn’t and perseverance in order to ­employees, how to challenge­ about commands, ­obedience in rural areas, is assuming is for all of our employees mean a major reorganisation. reach our targets. them, and how we can stay and control; what mat- existential proportions. The to fulfill their potential and With “Move” we took the an attractive ­employer ters is valuing people and competition for talent is to be able to identify closely first step ­towards the larger What’s next? to coming ­generations. ­developing them, communi- increasing. So we have to with DMK and its products. ­organisational changes. The We are moving forward one business units will now have step at a time, checking back clearer roles, which will mean each time to see if the last select changes that are de- step was the right one. That’s scribed in the following pages. the way we will keep moving towards our goal and be sure We’re preparing for We’re also preparing for Supply Chain Management Will agriculture and production to reach it. Vision 2030 is our much greater complex- the day when ­consumers become less important if we are framework. The individual ity, particularly in terms will be able to track all thinking from the consumer’s­ business units have used We are of warehousing and DMK products right Hermann Köster. point of view? ­ that to create their own distribution­ logistics. through from the cow COO Supply Chain On the contrary, we have to be ­concrete goals for the next few preparing­ for That’s because consumer to the food. We will also Management reliable suppliers of goods that years, or are in the ­process of require new raw material develop innovative ware- are of first class quality. If that doing so. much greater flows such as for organic house logistics solutions isn’t guaranteed, then we might products or regional food. with plastic alterna- as well not bother operating. Does this mean changes supply chain We plan on expansion and tives. We will steer raw in terms of our location ­strategy? innovation in our distri- ­material flows centrally When is the specific start date We are not planning any adjust- complexity bution logistics with new within DMK, too – Supply for “2030”? ments at the moment related to channels and business Chain Management will The future started for us in 2017. the strategy. But of course we models such as online ­coordinate that across When we have a goal, often, continue to review our organi- shopping. business units. we just want to get there as sational structure and adapt it fast as possible. If things don’t to the realities of the market.

26 MILCHWELT July 2019 July 2019 MILCHWELT 27 COMPANY

Private Label Industry Baby Vision

Thorsten Like our customers: Rodehüser. We Provide We Want COO ­Europe is united Private the Solutions to be Label We’re growing: In the scale back unprofitable Our goal is to position products in our portfolio, the Best future, the Private Label products. We also bring a ourselves as a market-­ without having to use business unit won’t be re- lot of experience in terms oriented solutions ­additional raw materials. We play an important ucts. To stabilise the supply sponsible only for the Ger- of service and expertise provider of whey- and To attain these goals, we growth role in the group. chain, we will focus on long man trademark business which we’re currently milk-based products at the Industry business We made a significant term partnerships with but will expand to manage building up with Category for international key unit will establish our- investment in this raw materials suppliers. strategic partners across Management and other ­customers. To achieve selves as a powerful unit with our new facility in We can provide individual Europe. We are focusing measures. We will win this, we will continue to with unified, transparent­ ­Strückhausen. Our goal solutions for consumers on on increasing profitabil- over our commercial drive growth for whey- ­processes. We will is to become the leading the ­global markets. ity. That means working partners with added value, based products and manage our product and baby food provider in select together as partners and no longer solely by the develop ­targeted inno- facilities portfolio geared countries and segments. with trade to successively volumes we provide. vative protein­ products, to profitability­ criteria. Humana, our traditional to establish a leading brand, will drive much of position on the market. that growth. We will also We will also increase the integrate Alete and Mila- proportion of profitable san into a shared brand milk-based added-value ­architecture to better Brand ­International present our products. We will use our partnership We are Strong Third with the Industry busi- ness unit for our prod- Alexander ­Reinventing Milk Countries­ are Godow. COO We are getting bigger, being one of the smaller, our Future Industry louder – and more inno- yet profitable business vative. We are expanding units to become a core The International business­ in food service and food Stefan Eckert. our product range and revenue generator for unit is on track to grow retailing. After a transition COO Baby in the future, we will be DMK. The MILRAM brand and that growth is period, we will be trans- looking to see whether is still our core business. ­targeted. In the future, ferring our ­European DMK and how we can provide We aim to become one of we will focus on devel- customers to the Brand, plant-based milk alterna- the big players in the food oping growth outside Industry and Private Label tives, and offer a portfolio retailing brand business Europe. We see two areas business units. that spans all generations. and in Food Service, not of business. There are Ice Cream We want to develop from just in Germany but export countries, where in select core markets we want to achieve a Our Opportunity throughout Europe. That strong market position Marcus-­ will see us developing with certain ­products. And Dominic and marketing innova- lies in Strong Brands Hauck. then there are strategic COO tive products ourselves, third countries where we We want to be more become too large in future. Ice Cream which could be produced will use local resources, for independent, so we We want to be a leading, ­internally or externally. example­ in production­ are leaving the purely high quality, highly ­reliable or sales. We want to private label business in provider for retail and generate growth the German-language industry. We have to over- together with area to focus more on come product shortages our c­­ustomers our own and license and logistics problems. We Matthias brands in the future. We will market our expertise Rensch. are focusing on partners in product development COO Brand Michael throughout Europe and and production through Feller. COO Inter- won’t let ­partnerships contract manufacturing national with individual­ customers in the future.

28 MILCHWELT July 2019 July 2019 MILCHWELT 29 COMPANY COMPANY Marco Bode, “It’s amazing how many ­Bremen’s chips before a game.” help school children in the parallels there are be- Superstar! These days, he enjoys first through fourth grades. Vision tween football clubs and a dairy products and re- He’s also happy that more modern company,” Marco ally likes fresh milk. He and more young people are Bode said. Whether or ­describes himself as a getting involved in politics, not a company or a club ­flexitarian: “Not much the most important issue Key Values. succeeds often comes down meat, but not vegetarian right now, particularly with For Marco Bode, two to the same factors. What and certainly not vegan. climate change. Change is values matter counts is whether a team I focus more and more everywhere: just like DMK, – solidarity sticks together, shared on quality.” Werder Bremen, Marco 1977 and tradition attitudes, goals and values. Healthy eating is a Bode’s former club, faces “To succeed in a compet- major factor in competitive disruption. There are many itive environment that is sports nowadays, unlike clubs in the competition changing constantly, you in the past – and of course, with much better economic also have to be ready to Bode is sure it’s a central conditions. “There’s Bay- ­constantly change yourself,” ­issue for DMK. The company ern Munich and Borussia he said. “At the same time, needs to cater to new trends Dortmund, of course, but even with all that change, while continuing to offer also newcomers like RB ­continuity also matters. You solid regional products. Leipzig.” The difference to can’t continually disrupt In the long term, in order these clubs, and even more

things, either.” What he 2002 to succeed, you have to to international “investor” means is that you need the serve national and also clubs, is growing, he said. courage to turn everything ­international markets – “Financially speaking, these upside down, but also then that’s another similarity clubs are playing in their to be able to enjoy a period ­between the worlds of own separate league.” It’s of continuity. People need ­football and business! almost impossible to try time in order to grow into Nowadays, more and and keep up in that kind of new roles and new company more people want food situation. structures. that’s quick and easy to As a club, Werder Bremen DMK, a company in 2018 ­prepare, and often want always managed to succeed ­transition, is reorienting to buy their salad already in sporting terms despite Marco Bode (49) was itself, away from being cut and washed. DMK is this, thanks to continuity in only booked ten times a standard dairy ­focusing planning to expand its terms of its coach and the in 379 games, making on the mass market and ­convenience business ‘Werder family feeling’ – the him one of the fairest ­towards becoming a and Bode said that makes club’s special atmosphere. and most decent players ­customer-oriented food sense. “If I’m in a hurry at Solidarity and tradition are in the Bundesliga’s his- company. Bode: “Change lunchtime, I often fall back key values for Werder – just tory. He was awarded processes like this always­ on ready-made products. as they are for DMK. “To the title of Bremen’s run into headwind.” Otherwise, I like standing succeed in the long term, Sportsman of the Year Communication matters in the kitchen and chopping it’s important to agree on in 1996 and 2002. in times of change, to get my vegetables myself.” core values.” everyone on board, and Bode has been chair- Bode describes himself managers need to show man of the Supervisory as somewhere between empathy as well as strength. Board at SV Werder a businessman and a Sport is a That means people can Bremen since 2014. He ­freelancer. He spends a lot also see the changes as an played for Werder Bre- of time working with a film ­opportunity. men from 1989 to 2002 production company and Bode, 1.9 meters tall, the and scored 101 goals. is developing television good model father of a daughter, is no Marco Bode played for formats. Now and again he stranger to change. In the Germany’s national participates in companies past few years, he started football team 40 times if he feels he can ­contribute to focus more on nutrition. and scored nine goals something in terms of He is seen as the fairest player in the history of the Bundesliga, “I’m turning 50 this year. for his country. He was content. He’s particu- INFO Germany’s national football league, having only been booked ten Health plays a much bigger part of the German larly interested­ in social role in my life than it did national team that won and community projects, Starting in the next times in 379 matches. Marco Bode (49) is the soccer legend from when I was a 25-year-old the European football ­especially ­educational is- issue, Marco Bode championships in 1996. will be a regular­ Bremen and a successful businessman. We asked him whether playing sports every day. sues. In Bremen, he ­initiated Back then, I was pretty He ended his profes- a school project called columnist­ for companies and football clubs can learn from each other relaxed about food – we sional career after the “Chess makes you Smart,” MILCHWELT sometimes had steak and 2002 World Cup. where schools use chess to

30 MILCHWELT July 2019 July 2019 MILCHWELT 31 COMPANY COMPANY

It didn’t take long for price we can. But these days, responses to arrive after communication is also really the publication of the new important. The magazine Questions and Answers MILCHWELT. We received makes DMK visible and puts lots of praise and also a few it back into the public eye. critical points and concerns about the new MILCHWELT that we are taking serious- ly. Nonetheless, everyone What’s an More people agreed that the magazine unconventional­ stories? did a good job of presenting thinker room all “Great stories about the After any premiere, there’s applause from the audience, analysis from DMK in all its complexity, about? people working at the critics and plenty of suggestions for improvement. That was also and the route forward to “Don’t you have anything facilities and on the farms. the future. Readers said better to do than set up an As someone external, I’d love the case for the first issue of MILCHWELT as a shared magazine for what counts is not just the ‘unconventional­ thinker to see more of these.” ­employees, farmers and the public figures but the people in room’?” the business. More than 91 We will bear that in Why such percent of those who sent The unconventional thinker mind and keep showing big pictures? feedback like DMK’s new room is a working area with how lively it is at DMK. “Two different opinions: visiting card. That is an an- a relaxed atmosphere to help Communication is important!! swer to those who criticised people think creatively and Super that the farmers are the magazine, given the come up with new ideas. receiving information about Our Visiting Card. milk price, as unnecessary Many companies have had the company’s internal news. We brought together and expensive self-promo- similar rooms for a long And it looks very appealing INSIDE DMK, our employee magazine, tion. Here is a selection time and find they are very with the big pictures! On the with MILCHWELT, for of people’s most frequent successful. other hand, there are too many farmers, to create a questions and comments, images on expensive paper. A magazine for everyone and the editorial team’s one-page flyer printed in black responses. Why by post? and white would be enough.” “The magazine is very Simple explanations ­informative and has a lot of of key processes? A picture says more than Why not be attractive pictures. It’s very “Please present complex pro- a thousand words. We more self-­ modern and the design is cesses and DMK topics in a way apply this insight to the new critical? great! As an employee, that that’s appealing and easy to MILCHWELT just as people “We should keep talking makes me feel proud! But understand. I like how you did use the power of images on more with each other why are you posting a copy to that in the first issue.” Instagram and YouTube to instead of about each each and every employee and communicate their message. other. But more self-crit- farmer?” In this issue, we explain the MILCHWELT is competing icism would be appropri- route that milk takes, and with other media for peo- ate, rather than presenting We want the magazine to unpack the S&OP process. ple’s attention, and for our everything as though it is reach everyone at the same We will keep reporting on readers’ time. MILCHWELT going perfectly according to time, so there isn’t a time internal DMK topics and has to be appealing if we plan.” lag between MILCHWELT those of suppliers, and pres- want people to read it. and INSIDE DMK as there ent them as clearly as we What would you think of a sometimes was the past. can. That’s a promise! company that only presented Also, everyone can read the negative side of things in MILCHWELT, also family public? Would that motivate members. The postal dis- Less information, you to work there as an tribution we have in place better milk price? employee? Would you apply now is much more efficient “The magazine is very glossy here for a job if you only than the previous system and it would be great if the FEEDBACK saw negative news about and doesn’t cost more, as we milk price was just as bright. ­WELCOME DMK? Probably not, which are publishing three issues At difficult times like these, Are you happy with is why we focus on the many rather than six. where investments are being MILCHWELT? Is something positive things, without reviewed, a publication like missing? Do you have an forgetting the realities and this is beyond unnecessary!” interesting subject, event the difficulties. Also, we are or story you think we in the middle of a transfor- The milk price is the most should be covering? mation – occasional troubles important thing to our farm- Let us know at along the way are to be ers and we are also doing [email protected] expected. our best to pay the highest

32 MILCHWELT July 2019 July 2019 MILCHWELT 33 COMPANY COMPANY The Basic Principles all the rules and quality stand- Money laundering Personal Data. ards throughout the whole value and terrorism. We protect Can Complying with the law. ­creation chain. Any instance of We abide by personal data. In all business interactions poor quality could damage the international trade and decisions, respect the legal 7 11 ­reputation of the entire DMK ­restrictions and other foreign system in which we operate. trade regulations. Vegans 1 Group. If I answer the phone for a colleague, can I note down I would like to leave during my Competition the caller’s number? Environment ­Actually lunch break and go home ­early. Yes. If the caller allows that, ­writing and resources. That shouldn’t matter to the down their name and contact­ num- We commit to protecting Fair competition. ­company, should it? ber is permitted for the concrete the environment as We abide by applicable No, that is not possible ­because it 4 purpose of calling­ back. Taking Work for best we can and to conserving competition laws. would contravene the working times resources.­ personal data, ­processing it, saving law that requires workers to take a 8 it and using it is allowed if there is break after a maximum of six hours’ a legal or contractual basis or if the DMK? work. Each employee of the DMK Does that mean we have to bottle person concerned has given their Group is obligated to comply with the the milk in the dark? DMK internal consent. law and to know which applicable law Of course not! We want people at apply to them. our production sites to implement The company’s new Code of Conduct – Conflicts of interest sensible measures to protect the en- in the workplace. Company property and what it means vironment. The important thing is We avoid any conflicts and trade secrects. Human rights and ethics. to recognise that as a global compa- of interest and disclose We take appropriate ny, we are responsible for the effects 9 We respect all human rights, these openly. care with operational The new Code of Conduct the Milkmaster Codex, they of our activities on nature and the 12 social norms and ethical and intellectual property and treat is the basis for everything also agree to produce milk 2 standards.­ environment. We have to consider trade secrets confidentially. we do. We have revised the in a way that is sustainable the needs of future generations I’m vegan and I am opposed to regulations so they better fit and responsible. when we make business decisions. livestock farming – is that any the contemporary business This can only work if we Is it okay if the new apprentice of my boss’s business? Can I publish DMK ice cream environment. DMK’s three work together. Compliance just makes coffee at first? That depends on whether the or baby food recipes on an core characteristics are that means abiding by the rules. We all started out small. Business Partners ­employee still respects and internet­ platform? we are entrepreneurial, fair A code cannot cover every No, we want all employees­ to be supports the DMK Group’s busi- Absolutely not! Facilities, working and innovative. We want to eventuality but is a frame- treated equally. The DMK Group offers ness activities, or if ideally they materials and products all count demonstrate these through work to identify possible equal opportunities for all and does Gifts and benefits. would rather abolish­ the entire as the property of the DMK Group, our responsible, strategic risks and areas of conflict. not tolerate any form of ­discrimination We prohibit any dairy business.­ A conflict of interest along with intellectual property and sustainable actions. Anyone who is uncertain – whether it is based on age, sex, form of corruption. means when a personal or political­ such as patents, and knowledge The Code of Conduct is about which rules apply ­ethnic origin, religion, ­beliefs, 5 interest could influence your of our technology and processes. structured into five areas to them, or how to apply ­disability or political views. Any professional­ activities. Our success is founded on this and 13 principles. Every- the rules in a particular behaviours or actions which shame or ­information, and we must all one who works for DMK is situation, should ask their intimidate people or are hostile in any If a business partner sends protect­ it. obligated to uphold these manager, their compliance way will not be tolerated. me a bottle of wine, do I have Health and Safety. principles, from apprentices officer or contact the Group to send it back? We abide by to the manager. We have compliance team. Any Probably not. Giving and receiving health and safety IT Systems and Data. ­expanded on many of the ­suggestions for improve- gifts up to a certain value is ac- standards. Responsibility 10 We protect IT systems principles with questions ment are also welcome. ceptable. The rule of thumb is that and the data they from our daily work to Employees wanting to the gift or invitation must not be 13 store and process. clarify what the principles report breaches of the law Quality and product safety. associated with exerting influence Can I smoke at work if my mean. We want our employ- anonymously can use our We abide by the regulations or creating an advantage but is sole- ­colleagues aren’t there? ees to understand the code whistleblower system via an governing products and pro- ly given for the purpose of main- No, unfortunately not. The law I noted down my password on a of conduct and to internalise external ­ombudsman. 3 duction in order to guarantee taining the business relationship. protects nonsmokers from being­ post-it by my computer – or am it. That is everyone’s job – quality and product safety. Any form of corruption is strictly exposed to cigarette smoke in I not even supposed to trust my and also opportunity – to prohibited. the workplace. We all have to colleagues? actively support our values comply with this law, employers Please take it down and change and that way to help us Can we use raw materials even and employees alike. That is why your password right away! Every succeed. Our customers and LINK ­after the best before date has people are not permitted to smoke employee needs to support IT business partners trust our passed? I do that at home, International trade in ­working areas, toilets or break security and protect our systems the complete r­ estrictions.­­ basic principles. And the after all. rooms. from breaking down or from being Code of Conduct: We comply with farmers, our cooperative It is our responsibility to protect our accessed illegally. Passing on your www.dmk.de international­ trade owners, know that they can customers from any risks, disad- 6 password means you no longer ­restrictions and other foreign rely on us. By signing up to vantages or dangers, so we observe trade regulations. have control of how it is used.

34 MILCHWELT July 2019 July 2019 MILCHWELT 35 COMPANY Glossary Four steps to success

Balancing. Employees from across milk price, and increase “We keep on improving To balance processes the business spent a customer satisfaction. Demand Planning. year taking a very close Their work created a To plan sales look at work processes. precise S&OP process with Their aim was to set that became part of S&OP” Milk Planning. up Sales & Operation everyday work on 1 July. To plan the Planning (S&OP) in such The S&OP process is a amounts of milk a way as to raise the monthly cycle that is A year of tough project work is finally over. MILCHWELT interviewed PMO. value added with the made up of four phases. Hermann Köster, Chief Operating Officer – Supply Chain Management Project Management Office – the central point about how the S&OP process is being integrated into daily business in the company that steers project Milk supply is management and higher than Phase 1 maintains the project customer­ demand Setting up Demand Planning.­ management system This is where product Mr. Köster, what does S&OP Why is Demand Planning different sales departments, Demand ­management, sales and stand for and what does it do? so important? Planning, SCM; Controlling, IT, value Supply Chain ­marketing describe the needs Hermann Köster: S&OP stands for The S&OP process starts with Demand PMO and production­ planning. We built Management­ (SCM). of all the business units’ Sales and Operations Planning, a Planning. The more precise we manage the ­processes anew with clear account- The business unit webmelker.de ­customers as clearly as possible­ ­process which starts with planning s­ales to reflect customer and market behav- abilities. The first phase of the project oordinates­ the in order to ­effectively manage and continues through to ­production iour in our plan, the better the basis is ended on 30 June and the S&OP process ­overarching supply the following processes webmelker.de and involves almost every corporate for all the following steps in the process. will become part of our daily business. chain from raw material function in the business in between. The But we will continue to question what through to delivery to the customer process influences the flow of goods, so What happens in Supply Planning? we do, live our new process­ and to try to Phasewebmelker.de 1 that means production, logistics, capac- In Supply Planning, the aim is to further improve it! What counts is that Supply Planning. Phase 2 The customer’s Phase 1 webmelker.de Lorem ipsum dolor sit ity planning and inventory. And all that ­optimise the implementation of we have a high value added and happy The situation for raw The Demand plan is translated­ milk needs cannot Lorem ipsum dolor sit amet, consectetuer influences DMK’s value added. ­customer needs reflected in the customers! ­materials, capacity and amet, consectetuer to the different facilities be met adipiscing elit, sed diam Demand Planning. The overarching inventory are reviewed adipiscing elit, sed diam Phase 1 and raw materials, capacity Lorem ipsum dolor sit Lorem ipsum dolor sit Why do we need this process? aim is to optimise­ our capacity utiliza- and any gaps are Lorem ipsum dolor sit and the supply situation are amet, consectetuer The process aims to raise our value tion throughout all our facilities, and Phase 1 ­identified in the plan reviewed and any gaps in the adipiscing elit, sed diam added and to increase customer to ensure the availability of goods to Lorem ipsum dolor sit plan are identified. Milk input Lorem ipsum dolor sit ­satisfaction. We need a clear handle on deliver to customers. Active inventory Value Chain. amet, consectetuer planning is also carried out as processes, a clear allocation of tasks planning means we can account for and The process or activities adipiscing elit, sed diam it has a decisive impact on the and responsibilities, and consequent shape production and storage costs, by which companies add Lorem ipsum dolor sit processes that follow. ­execution of decisions taken – and that and delivery performance. value to an article will give us a flow of goods orientated to the customer and the market, and What happens with milk input Supply and improve DMK’s profitability. planning? demand balance Phase 3 The aim of milk input planning is to out This is where everything is What is new compared to before? ­provide the best possible transparency ­balanced out, making it a central During the project, we set up clear about the raw materials available. part of the whole process.­ Any responsibilities and structures for this That means which raw materials are gaps in the plan are analysed process. That helps us make high-­ available when, in which region. to support the risk ­assessment quality decisions and provides a basis That planning is one of the main of the plan as a whole. Issues for consistent­ action and ­implementing pillars of our supply chain. that arise are discussed­ at decisions. Working together ­proactively the ­balancing meeting with and communication are essential for What will happen next? management­ representatives, business to succeed. Each person­ in As part of the S&OP project, COO and decisions are made. the process is responsible for their we spent two days each Supply Chain tasks. That means structuring any week over the last year Management. Hermann changes throughout the whole plan, ­critically questioning the Köster ­communicating and adding the new process in place back Phase 4 Value added information into the plan to reflect then together. We all Decisions made in the balancing­ raises the milk those changes. Here, collective commu- worked together, up to meeting are ­implemented and price nication is absolutely­ the key to success. 55 employees from the finished plan is executed out. This phase can take place at any time but happens right after decisions are made.

36 MILCHWELT July 2019 Juli 2019 MILCHWELT 37 THE LATEST NEWS

Strückhausen Bremen Stars on Trams run ads the Streets for MILRAM MILRAM products can help are out and about in Bremen. you to chill out, and counter- They are running through to act everyday stress. A further the end of the year on lines 1, way to relax is to travel by 4 and 6, so you can catch the tram, plus it’s environmental- MILRAM ads and their chilled ly friendly. That’s a winning north German slogans. combination. Now, five trams bearing the MILRAM brand

Two milk tankers emblazoned with the Humana logo hit the roads of Strückhausen in June. The two mobile adver- tisements will play a starring role in an upcoming Humana Berlin campaign. The vehicles are al- ready stars in their own right as Beesten Getting in ambassadors for the Humana Touch with New Spray Tower brand. On the road and in park- ing lots, people keep asking Generation Z This year, DMK’s DP €20 million has been the drivers about Humana and Supply (100 employees) spent on modernising its new plant. Locals are full of Generation Z was at the heart received a modern spray the facilities there. Now, praise for Strückhausen’s new of this year’s Raiffeisen day tower in their drying 60 percent of produc- facility. in Berlin. Under the motto unit. The 50-meter tion is exported abroad. ‘Generation Z meets Raiffeisen tower was built on site In the future, there will companies’, six businesses by 120 technicians in be more focus on health from the cooperative asso- order to help stimulate and nutrition, and ciation presented projects regional growth. Pro- Beesten will become a designed for younger workers. duction will start there key pillar within DMK. The projects were either creat- in autumn. Since 1992, ed to appeal to the generation Wildeshausen born after 1996, or to help the different generations in the A Walk Worth companies to interact together more. DMK presented its milk €5,000 moustache campaign video. On June 8, 1,600 Seckenhausen and Chief Human Resources Of- people walked 50 Zeven facilities ficer Ines Krummacker (photo) kilometers to raise joined in. The and Adriano Miccoli, HR Re- DMK sites money for a good blisters and sore cruiting (photo), also discussed cause. The group, legs were worth it social media, focusing on Ins- Target Image including 86 DMK as they managed tagram, in a panel discussion. employees, man- to donate €5,000 They found that young people Goes on Tour aged the distance to the Löwenherz are strongly rooted in social DMK will start a tour of in 12 hours, hiking children’s hospice. media networks and seek jobs sites in August, presenting from Werdersee The sum was that reflect their values. Many “Target Image 2030”. The aim to Wildeshausen. made up €3,670 felt this would be possible in is to draw the DMK family Employees from from the walk, a cooperative company. You ­closer together, and create the Altentrep- plus €910 from can watch the a stronger “we” feeling. tow, Bremen, deposits and an milk moustache It will also be a chance to Edewecht, Ever- additional dona- campaign video see the group’s new film, swinkel, Münster, tion from DMK. via this QR Code. “DMK 2030”.

38 MILCHWELT July 2019 July 2019 MILCHWELT 39 NEWS ABOUT OUR BRANDS

Bremen Everswinkel Scheessel Chilling, The new North Bahlsen Ice Creams Now, you can also enjoy Bahlsen in MILRAM Rocks the German ice cream form too. DMK’s strategic partnership with the company started Hurricane Festival Style on May 1. Meet the new flavours: Your schedule is booked MILRAM has reinvented “Kalder Kaffee” – many DMK, said, “In the past, out, your smart phone is iced coffee just in time after a night of camping. iced coffee has always had buzzing and your to-do for the summer festival They then tested how a sweet taste. We have list just keeps growing... season. The Wachmach- awake they felt at the created a brand new prod- Ahh! For moments like er combines cold brew “Wachometer”, which uct for the market.” these, MILRAM has a few coffee and lactose-free measured their energy good tips. The Friesian milk – without any added levels. Nicole Peiler, Head mantras suggest taking sugar or artificial flavours. of Marketing time out and letting the any preservatives, colour Festivalgoers tasted the Brand Retail at stress sail on by, just as or sweeteners. That also the coastal folks do in goes for the “FRIESEN northern Germany. With Drink Heavenly Blueber- “Ohne Gleichen” MILRAM’s new “FRIESEN ry” which contains a Vanilla Nougat Drink Golden Passion touch of feel-good Fruit”, the world sudden- hibiscus. Let those Vanilla ice cream with crunchy chocolate ly looks a little easier. The storms pass you by. waffle chunks and nougat sauce fruity, creamy milk drink tastes of passion fruit Find out more about and turmeric and is low the Friesian mantras fat, lactose- and gluten at milram.de/friesen- free and doesn’t contain drink

Everswinkel This Baileys Ice Cream is a HIT

Germany’s retail scene the same time, “The caramel and is clear on one thing – as part of its chocolate flavors “Ohne Gleichen”

Baileys ice cream is a HIT. new focus. HIT2019 appeal not only Strawberry Yoghurt Whether it is in a pot or “With the NEUE PRODUKTE to the German Dubai on a stick, all agree that high quality consumer but Yoghurt ice cream with crunchy you can enjoy the dis- of Baileys also create a waffle chunks, white chocolate chips Powdered Milk tinctive taste of the Irish ice cream, we taste experience and strawberry sauce cream liquor in all three want to transfer the which fits really well Powers Ahead ice cream flavours. That premium character of into the Baileys product DP Supply displayed its and milk drinks (photo). award is also recogni- the Baileys brand to the range.” Now, the Baileys abilities as a full portfolio DAIRICS products are also tion of the bold decision category of ice cream,” partnership will expand provider in the ingredi- available without sugar by the DMK Ice Cream said Peter König, Sales into ice cream cones, the ents area at Gulfood, the and enriched with added business unit to launch & Marketing Director second-largest market largest food trade fair in vitamins. The powder has a series of flavors at at DMK Ice Cream. segment. the Middle East and North a long shelf life even in Africa, in February. Along- high temperatures and is side well-known products easy to store – a major ad- from the TOPPICS series, vantage compared to fresh visitors were also interest- milk. It is highly practical ed in DAIRICS. These are as all you need to make a “Messino” based on plant and animal milk drink is cold water, Chocolate Orange fats, are an alternative and for yoghurt, no heat- to milk powder and are ing is necessary before the Chocolate ice cream with orange sorbet, used in cheese, yoghurt fermentation. soft cookie and chocolate chips

40 MILCHWELT July 2019 July 2019 MILCHWELT 41 INTERNATIONAL NEWS

Hoogeveen Hong Kong Delicious Oldenburger Uniekaas­ at the HOFEX Rolls through Dutch Roads

Uniekaas’ new logo had barely seen the light of day when There’s no better platform suddenly it was on the road. than Asia’s leading trade fair Users can find more informa- for food and hospitality, HOFEX tion about the product range, in Hong Kong, from May 7–10. ingredients and the brand DMK sent Oldenburger as its philosophy at www.uniekaas. export brand and provider of nl and visitors to the site can high quality dairy products. also contact the company Distributors and other inter- directly. Just as the website ested visitors learned about was launched, Uniekaas’ new Oldenburger’s products and freshly-branded milk trucks also about DMK. Matthieu were heading to the facility in Rapp, Hoa Dang and Anton Hoogeveen. The advertising Niemeijer (all DMK, photo l to slogan “Our delicious Unie- r) and our distributor described kaas” is attracting plenty of the quality of Oldenburger attention as winds its way dairy products at an attractive through the Netherlands. stand at the trade fair.

Amsterdam Ho Chi Minh City Shanghai DMK Heads to Bakery China DMK Displays Trade Fair Start

The International business burger”. Launched in 1997, News and in Vietnam unit exhibited at the Bakery the Bakery China is a leading Expertise The International business China trade fair in Shanghai event in the Asia Pacific re- unit opened its Ho Chi Minh for the first time this year. gion for the bakery and con- at the PLMA City office in April. Just a The DMK China Team and fectionary market. It ran from couple of days later, the unit General Manager Jason May 6–9 and displayed the The DMK Group presented The presented the Oldenburger Chen presented Oldenburg- latest innovations for manu- World of Private Label at this product range at the “Food er Professional.­ “We are facturing, sales, research and year’s international PLMA trade and Hotel Vietnam 2019” ­entering the food service development and applica- fair in Amsterdam on May 21–22. in Saigon’s Exhibition and business in China. Innovation tions in the bakery sector, Visitors explored new retail Convention Center. The team will be key in order to succeed across 17 halls and 204,000 products and services as DMK’s focused particularly on moz- here in the future,” Chen said. square meters. In total, 2,200 Private Label and International zarella, long-life cream and Ken Kent, a local head chef suppliers and manufacturers business units presented their butter, and also introduced also manned DMK’s stand impressed 300,000 visitors innovations for brands and in Oldenburger Professional. and gave a live presentation from 110 countries with their contract manufacturing. With The products, presented of the products. The stand newest wares. DMK Ice Cream and DOC Dairy under the banner “Olden- also offered visitors a chance Partners, Germany’s largest dairy burger – German Quality for to leaf through a booklet of cooperative also showed off your Professional Kitchen” specially-developed recipes,­ Find a video its capabilities in ice cream and went down a treat as one of including “The Cake of of the trade Dutch cheese to visitors at the the highlights of the biannual Freiburg” or “Trio of Olden- fair here trade fair. gastronomy trade fair.

42 MILCHWELT July 2019 July 2019 MILCHWELT 43 FARMING

Without her, there’s nothing. Together with his animals, Matthias Schulte-Althoff embodies Why modern, sustainable farming did you become a farmer?

Farmer Matthias Schulte-Althoff, chair of a task force for young dairy farmers, believes dairy has a future – if the sector pulls together

hen it is time to cut the grass, farmer Matthias Schulte-Althoff sits in his tractor and harvests Wwhat he has sown and it is one of the best feelings in the world. The 31-year- old farmer works his way across the green field back and forth in neat rows to gather the food that will nourish his 120 cows. At these times, he said, he knows why he became a farmer: because his work feeds people and because he is part of a cycle that may go on forever. His farm, in Recklinghausen, North Rhine-Westphalia, seems enchanted, surrounded by knee-high grass and purple rhododendrons. The farmhouse itself is more than 100 years old and around it are stalls for cows, where the animals lie in sawdust and roam the pastures during summer. There’s a stall for calves, packed with straw, a stall for bulls and an open stall. Schulte-Althoff knows almost every cow by name.

44 MILCHWELT July 2019 July 2019 MILCHWELT 45 FARMING FARMING The farm in figures or Baileys ice cream. “Those are great products and they really make DMK as Area in total: a cooperative into something special.” 65 hectares He said that it’s important to feel proud of something, and to develop a “we” Livestock: 120 cows feeling, especially at difficult times. Farm founded: 1896 His farm has known a “we” feeling for generations. For Schulte-Althoff, Employees: 3 family his father is his main colleague and members and one contact person – as well as being a apprentice walking history book when it comes to the farm. Georg Schulte-Althoff looks back on good and bad times at the fairy and knows that nowadays, he is better placed to manage crises than in the past. One was the drought in the summer of 1959 when it was so dry that there was only tree bark for the cows to eat. “A summer like leaves a mark on people too, because they go hungry,” Top to bottom © Ralf Meier the farmer recalled. “Nowadays we have food stocked up and even in bad 1 Farm fresh. Schulte-Althoff likes drinking milk from his two milk years, the cows have enough to eat.” tanks Whatever happens, it is important to 2 At his fingertips. All data about look forward and keep developing, the cows stored on an app on his that’s clear to both father and son. Pes- smartphone simism, doom and gloom don’t help an- 3 Well fed. For the farmer, it’s yone. That’s what keeps Schulte-Althoff ­important to give his cows get junior experimenting in the broad field high quality feed of possibilities. Last summer, he fitted a “We’re a pretty small operation,” he cow with a GoPro camera in a meadow said, showing his milking parlour for and posted the video on Facebook. ten cows. A trained agricultural expert, “The positive response was amazing,” he said, “What matters to us is that the he said. “That’s a way to communicate animals are healthy, no matter wheth- about rural life, making it go viral.” er it is a good or bad summer.” The As if all that wasn’t enough, he is family spends a significant amount of also a member of a group of farmers, money on sawdust so the cows can bed including cow- and pig farmers who sit down comfortably. That is his business down with representatives from REWE philosophy. and EDEKA, two food retailers, to Schulte-Althoff runs the farm to- discuss concerns about retail and farm- gether with his father George, 60, who ing. “I learn a lot from those meetings,” grew up milking the cows by hand. he said. The group talks about prices Nowadays, the family shows school and competition in retail or about why groups and other visitors around the prices are sometimes so great. “We farm. That also gives them a chance gain a better understanding of one to address people’s preconceptions each year, he sits down together with another through talking about how about the dairy industry. The father Top to bottom © Ralf Meier managers from DMK to share topics dairies, traders and also farmers need and son are highly communicative and that have emerged from the 63 mem- to earn money.” The meetings don’t 1 Junior and senior. Matthias love talking about the farm, which also Schulte-Althoff (31) and his father bers of his group. Aged between 18 and solve problems straight away but they helps market the Schulte-Althoff milk. Georg Schulte-Althoff (60) 32, the members talk about work. “It’s a help everyone understand each other’s Nonetheless, a shadow falls on 2 Everyone gets stuck in. Dairy way we can influence the DMK manage- situation better. He knows his job is not Schulte-Althoff’s face as he reflects ­farmer Schulte-Althoff with his ment,” he said. The milk price is one of going to get any easier. on the future of the dairy business. ­trainee Carla Buxtrup (19) in the the biggest concerns in his circle, and He does however note the growing His concerns include the milk price, straw barn comes up repeatedly in discussions. trend among consumers to yearn for environmental regulations, animal He likes the feeling of togetherness rural life. His mother recently showed welfare, milk quality and sustainability, at DMK and felt proud recently, as Ingo a daisy to a school child, picked it and which is why he is a member of DMK’s Müller described innovation at DMK, ate it. The girl was so impressed that working group for young dairy farmers. such as packaging reforms or new she picked a bunch of flowers and to He is the chairman and three times products like Kalder Kaffee iced coffee take home. For dinner.

46 MILCHWELT July 2019 July 2019 MILCHWELT 47 FARMING FARMING DMK is First Choice. For Always.

The milk price, the ongoing organisational changes Ingo Müller “One challenge and Vision 2030 were all at the heart of discussions is clear to all of us: on the milk price, we have to catch at the representatives’ meeting in Hannover. up with our competitors Many attendees had plenty to say and while they as fast as we can.” were critical, they were also constructive

Open, critical, analytical, visionary – the last 24 months. Now, updating sup- those words provide a brief summary ply relationships is important, he said, of the representatives’ meeting. There and the stock-based fixed-price model was plenty of straight talk in Han- is central to that. nover’s Congress Centre on June 19, The attendees then listened with Thomas Stürtz “We are from the representatives to the super- interest to the economic data present- ­pressing ahead with the visory board, the executive board and ed by Dr. Klaus Hein. He said that on organisational changes. business management alike. average over the last year, the average As the board, we are Speaking for the management, Ingo milk price was 33.57 cents per kilo, looking out for both sides – Müller promised to do everything including all surcharges and minus the ­company and the possible to raise the milk price to the dividend. That is in the lower farmers alike.” match competitors. “None of us are mid-range of what German dairies are happy with the current price,” he said. paying. “That cannot and must not be He also acknowledged that the radical our goal,” Dr. Hein said. organisational changes that were set in The cooperative’s management then motion two years ago were demanding described the most important topics for everyone. But he added that now, for the future, including digitisation. the conditions are set to be able to This will generate added value for look ahead more optimistically at the DMK, particularly in terms of sustain- future. Those improvements will also ability. “We will further develop our help raise the milk price. digital services for the future and also rethink them,” the director said. Heinz Korte “Our farms are Russia and China are growth markets still seriously affected by the That’s part of Vision 2030 which “We have to hear the grass growing” drought and the higher feed describes the group’s target image, After paying tribute to the long-stand- price it caused.” and was the subject of much discus- ing finance director Volkmar Taucher, sion. The aim is to make DMK the first listeners were introduced to his succes- choice for dairy products of natural or- sor, Dr. Frank Claassen. He addressed igin – for always: In Germany, Europe the importance of working faster, more and select growth markets such as Rus- efficiently and more responsively in sia, China and Nigeria. “We know what order to better respond to customer is ahead,” Ingo Müller said. “We are needs and to address mistakes. “We DMK – and now we’re going to attack!” have to literally hear the grass grow- Talk then turned to the individual ing,” he said. areas of business at DMK and how they By the end of the meeting, despite are developing. differing opinions, everyone agreed Dr. Klaus A. Hein “DMK Chairman Thomas Stürtz reminded that the measures currently underway Top to bottom © Henning Scheffen has defined­ farming as a listeners that in 2016, the company had serve the goal of making DMK, and ­central area for digitisation. 1 Optimistic mood. 185 representatives of the owners met up in Hannover to recover from the milk crisis and that every dairy farmer in the cooperative, We are ­going to rethink 2 Getting involved. The representatives at the meeting took active part in the decision-making process it had been completely restructured in more successful. digital services.”­

48 MILCHWELT July 2019 July 2019 MILCHWELT 49 FARMING Expert. FARMING Philipp Kowolik runs a farm with to me ­personally because that’s the 1,000 dairy cows only way we can really be part of the ­decision-making process. We are really well-informed and any questions­ we have are answered in depth. And Korte’s that’s essential for us to meet our ­responsibilities to the company, the members and the employees. Straight Why did you decide to get involved and take up an honorary position? Dr. Mechthild Frentrup: I’ll be very Talk Teamwork. Dr. Mechthild Frentrup, open about it – I wasn’t always happy a farmer, says this is with decisions that were made in the Ingo Müller paramount past. There is still potential to improve CEO DMK Group Heinz Korte Supervisory Board things now, in our dairy’s performance. Chairman at DMK What really matters to me is to give ­farming a voice and also to ­mediate DMK Honorary, Volunteer Positions between the different opinions and “We are well on the way to Part 4: the Supervisory Board positions.­ Philipp Kowolik: Voluntary work ­becoming a food ­manufacturer fits with our traditional, rural lifestyle with a clear customer and and it’s important to me that ­people We seek solutions understand that way of life. ­Especially ­consumer orientation” in terms of the way we live in our ­communities and the political demands that work for everyone we face in our work. What kind of characteristics do e are still in measures have been introduced ­people need to have if they are going a difficult since then. Wage models are Dr. Frentrup, Mr. Kowolik, how ­differentiates us from a commercial to work in voluntary positions, ­situation – that is being implemented at Arla and long have you been members dairy business. That’s a good thing. ­particularly at DMK? ­undeniable. We Friesland Campina, for ­example. of DMK, or one of its previous Philipp Kowolik: Voluntary members­ Philipp Kowolik: You need to be a real Wstill haven’t overcome the effects And we have taken on the Alete MILCHWELT’s series organisations?­ are an important link between the expert in this area of work and you need of last year’s drought. Many farms and Milasan brands into our ­presents people work- Dr. Mechthild Frentrup: My family shareholders and the group’s manage- to be prepared to draw people together are struggling with liquidity. And product range as they are a ing in voluntary and has always been a member. We started ment. We convey information, address and build bridges. You can’t be afraid the milk price is still too low. We ­perfect match. In Strückhausen­ out at the Westphalia dairy in Herford, concerns and create a space where the to speak your mind in the right setting, were all expecting the price to we started operations at a ­honorary positions. For then we were members of the Humana company can develop in a way that even if that sometimes means difficult increase and instead, it has fallen ­high-tech baby food plant and this issue, we sat down Milchunion and then DMK. is sustainable. What’s also important discussions. And you need to be able to since the beginning of the year. we have modernised the Philipp Kowolik: I have been is that they speak the language of the accept criticism. ­MILRAM brand. We will still be with Dr. Mechthild a member­ of the cooperative from cooperative members, and deal with Dr. Mechthild Frentrup: You need Additionally, many are unhappy paying for these measures this Frentrup­ (supervisory the outset. them as equals. a lot of time to stay on top of all the about the milk payments at our year, but they will help towards ­developments throughout the company, own dairy. In 2018, we were just paying a better milk price in board at the group) from Why are voluntary members of the How do you find these voluntary and you also need an ear to the ground around the average in ­northern the future. Gütersloh, and Philipp cooperative important for DMK? working activities at DMK? to hear what’s happening at the base. Germany but we have been Dr. Mechthild Frentrup: We are Philipp Kowolik: The voluntary You have to understand the new issues ­below that level since the start We spent a sum in the good Kowolik (supervisory a cooperative and that relies on the work at DMK is really interesting in that come up so that you can make of the year. We found ourselves ­triple-digit millions to fully board of the cooperative) engagement of its members for a shared many ways. It means we look ahead at ­professional decisions at the meetings. in a similar situation in summer reorient the company. That was cause. The people in our company have ­strategic questions and don’t just focus Ultimately, you have to be prepared 2018 but we managed to balance important to help transform a from Usedom/Wolgast. many different views andinterests. ­ on our own personal interests. Also, the to compromise, and you need team that out through the rest of the dairy that in the past focused Mechthild Frentrup and Every opinion and perspective is right in company sells more than milk powder. spirit because what counts is the year. We have to do that now, solely on mass and mergers, to itself, though not always for the group. There are so many interesting different­ shared result. too, and that’s a clear order for create a food manufacturer fit her husband Carsten run To succeed, we need to seek solutions parts of the business, like ice cream, the ­management. for the future. That means one a farm with 140 cows that work for everyone and that can be for example. That department has to capable of taking a leading role in profitable for all. That means we have ­understand the needs of the market 5 We won’t get around managing the market amid the challenges plus offspring. Philipp to find a balance, which is only ­possible and to explain to the shareholders the our costs better though, because of changing consumer behavior, Kowolik’s farm has 1,000 if we talk together and say clearly how opportunities they see there for DMK. NEXT ISSUE bear in mind that DMK has to new trends and sustainability. things look from our point of view, Dr. Mechthild Frentrup: Volun- bear the loss of a billion kilos As one of the biggest food The executive board dairy cows as well as listen to others, and then tary work for DMK is about team- of milk. We have known about ­producers in the country, that together seek a solution. That really work nowadays.­ That’s important that loss for two years and many task is big but it is necessary.

50 MILCHWELT July 2019 July 2019 MILCHWELT 51 FARMING FARMING Cool Chain

Food safety and consumer protection 4 Delivery are key to keeping milk fresh in The milk tanker is ­summertime ­emptied at the plant

“This heat is unbearable!” from frost. If they are installed During last summer’s record indoors, it is better if they are 1 Milking system 2 Milk tank 3 Milk tanker drought, no one knows how in a room with fresh air flow- Milk leaves the udder Milk flows through the The milk tanker collects many times dairy ­farmers ing through it rather than a at an average milking system into the the milk from the farm exclaimed this to the milk chamber,­ because in the ­temperature of 38°C milk tank, where it is ­heavens. They and everyone summer, room temperatures cooled to 4°C throughout the supply chain can rise enormously,­ making made enormous – and more it hard for the units to manage quantifiable – efforts to keep the refrigeration process. It 8 Cold storage 7 Refrigerated the precious milk cool despite is also important that ex- unit lorry temperatures of more than perts calculate the electricity 30°C. The requirements consumption and how much Refrigerated lorries The refrigerated they face are extremely power the refrigeration unit ­deliver the products to lorry collects the cool ­demanding. In order to meet needs per hour for how many the retailer’s storage ­products and keeps the regulatory standards, liters of milk. unit. The cold storage them below 6°C cooling technology has to If the milk tanker comes keeps them below 6°C be able to cool milk down to the farm every two days, to four degrees two hours the milk should be cooled after the end of a milking to below six degrees Celsius session. If the milk is already there. Like thermos flasks refrigerated during milking, on wheels, these tankers can it can reach the ­required transport 24,000 liters of storage temperature of below milk to the dairy, protecting 9 six degrees Celsius just after every drop. The cool chain Transport 5 Processing milking is finished. All that is has to continue through each Refrigerated lorries 6 Cooling plant The milk is processed laid down in European law, stage without interruption. transport products from at the plant German law, and our MLO. When all the steps are ful- the storage unit to the Products are cooled DMK employs 13 specialist­ filled and the milk is bottled, supermarket at 4–5°C consultants in order to it is stored at between 4 and 10 ­Supermarket ensure milk meets food 5 degrees Celsius in the dairy Consumers buy safety ­standards, ­consumer refrigerator until the next products from the deli ­protection and our milk step on its journey. counter, where they are 11 Consumer ­delivery rules, and guarantee­ The last stage of the kept below 8°C 11 refrigerator half that the product can be ­journey, to the consumer, People put the products open with marketed­ anywhere, also is regulated by temper- in their refrigerators, products ­particularly for export. ature requirements. The ideally at 4–5°C The consultants can advise milk has to be stored and ­farmers any time free of transported at between two charge to help them improve and seven degrees Celsius. how they cool milk at their Cooling data loggers monitor­ farms. They analyse processes whether the cold chain is and identify ways to optimise maintained throughout. them. They start by looking at Technology means data such where the refrigeration units as operating conditions, are located. Outside, they temperature and temperature should not be near feed silos variation can be followed live but under a roof and protected­ online. That’s cool.

52 MILCHWELT July 2019 July 2019 MILCHWELT 53 FROM THE REGIONS

All sites Hannover Hodenhagen Dairy Expert Farmers Share Makes Formula Rescued Baby Information­ Consulting­ ­Giraffe in Serengeti Park about their More The little giraffe from the stepped in, determined how to raise the fat content Jobs Serengeti Park in Hoden- to help it survive. They of skimmed milk-based Efficient hagen sucked hungrily at provided a special milk substitutions. Based on On June 1, World Milk Day, the bottle, watched by its formula because giraffe the FIRST CLASS product, thousands of Hanoverians A new calendar ­started on family. It was rejected by milk contains much more a team was able to create accepted an invitation to May 20 for dairy farmers and its mother when it was fat and dry matter than a giraffe milk containing an event centered around 20 external ­consultants. Users­ born in October, which cow’s milk. Milk substi- more than 30 percent­ fat. milk, courtesy of the region’s can now run Dairy Expert, usually means it would die. tutes are being developed NORLAC ­director Hendrik dairy association. Farmers our very own ­consultancy Then NORLAC and DMK under the NORMI brand Homberg said, “NORLAC’s used virtual reality to take system ­developed in house, for calves, and NORLAC expertise, DP Supply’s attendees on a tour of a stall. during consulting sessions has long been researching high-fat ­powder, Wheyco’s They talked to interested on site via the internet. DEX visitors about ­environmental Nackel dairy protein concentrates uses threshold­ values such and Zeven’s milk pow- protection, ­animal welfare A DMK Calf Paid a Visit as bacteria­ to automatically der – a powerful team and sustainability.­ Plus, eight create consulting processes ­performance that saved the farmers from the 8,000 farms to the Village Nursery for the advisors. little giraffe’s life.” in Lower Saxony answered the visitors’ questions. The children gazed ­curiously Frambach brought the cow healthy dairy products. The guests also took the at the calf and one girl on a rope, along with several The nursery is on good Zeven ­opportunity to compete in a bravely reached out her cases of milk, yoghurt and terms with the village milking contest, and enjoyed hand to pet it. Chrissie other dairy products. They ­farmers as they often run Meet fresh drinks at a milk bar. (1) looked in at the local farmers explained to the into one another during nursery school in Nackel, children that World Milk walks in the meadows. ­NORLAC’s Brandenburg. The little cow Day is celebrated on June Chrissie the calf had no All Sites came from the dairy cattle 1. The Nackel farm delivers ­trouble with the excited New Sales farm nearby and was able to its raw material to DMK in children and calmly enjoyed Common stroll over to the nursery on Waren on the Müritz Lake. all the little hands offering Manager foot. Kai Buchwald and Elke DMK gave the children the soaked bread rolls. He might be ­Codex new to the The Milkmaster Codex is company ­being updated. In order to Zeven but he bring the DMK Milkmaster­ is an old program and the DOC New NORMI hand in the Melkkompass program closer business. Klaus together, a shared codex will homepage Bürsken joined NORLAC as be developed this year. It will the new sales manager in reflect the central role that with drink Zeven on 1 February. Bürsken responsible and sustainable calculator comes from Molbergen in milk production plays for the Cloppenburg district. He DMK and DOC. NORMI is moving with the is married with two children.­ times and has spruced up its Before, he worked for Agravis internet presence. Its fresh in Münster, where he was new design displays all the responsible for the milk details about NORMI via the ­substitute business. Asked QUESTIONS ABOUT updated homepage, www. how he saw NORLAC during CALF-REARING? normi.de. There, users can all the years that it was his NORMI field service find information about all competitor, Bürsken said: “For our products, current news me it was always difficult to 04281 and our team as well as a win a Normi customer over brand new drink calculator. to another brand.” Happily, 7257-226 The page is also optimised he will no longer have that for smartphone use. Check it problem. NORLAC and DMK out at: www.normi.de welcome the collaboration.

54 MILCHWELT July 2019 July 2019 MILCHWELT 55 SERVICE Your Contact to the In the media Milk on Social Media Editorial Staff

Your Contact for MILCHWELT From regional newspapers to international magazines, Users are Instagram May 3 Magazine the media often reports about DMK, its facilities and discussing­ milk Instagram rural operations. Last week, the focus was on the change on social media May 30 process and the Alete takeover platforms

Instagram May 2

OLIVER BARTELT Head of Corporate Communications Lebensmittel

+49 421 243-2310 ­Zeitung, 17 May and [email protected] 21 June 2019 Twitter @milchindustrie W&V, The report explains how DMK is expand- June 1 LinkedIn 10 January 2019 Twitter #TeamDMK2030 The trade mag- ing the MILRAM @wuv.de June 19 brand and how it is June 20 Twitter azine analyses @vzbawue the advantages making the company June 1 of buying the fit for the future Join the Alete and Mila- TWITTER ­conversation! san baby food @DMK_Milch brands https://twitter. KATRIN POPPE Internal Communications Manager com/DMK_Milch

+49 421 243-2143 LINKEDIN Twitter [email protected] https://www.linkedin.com/ @topagrar.com company/dmk-deutsches- June 19 milchkontor-gmbh/ DMK DEUTSCHES MILCHKONTOR GMBH Flughafenallee 17, 28199 Bremen, Germany Regional Chiefs of Our Dairy Cooperative Save the Date Elite, 19 June 2019 Milcherzeuger-Magazin put out a Divided by regions. The regional chiefs are the principal points of contacts for all report immediately online about 12. 7. – 15. 7. 2019 12. 9. – 15. 9. 2019 issues relating to milk suppliers and members of our cooperative Tarmstedter Mela, Services for Employees the representatives meeting and Ausstellung, Mühlengeez the changes at DMK Hotline for employee issues, Allgemeine Hotel- und Gastronomie-Zeitung, Tarmstedt HELMUT ENEWALDSEN JENS RUGE such as retirement issues, 9 June 2019 The magazine is running a series Schleswig-Holstein Mecklenburg-Western 5. 10. – 9. 10. 2019 ­parental leave, labor contracts about companies transforming their business- ­Pomerania / Brandenburg 23. 8. – 26. 8. 2019 ANUGA, Cologne es to compete in the modern age +49 4639 / 9506-52320 LandTage Nord, [email protected] +49 3991 / 154-41211 FIRST LEVEL SUPPORT Wüsting 3. 12. – 5. 12. 2019 Monday through Friday, 8am-4pm [email protected] Friday, 8am to 2pm FIE, Paris 5. 9. – 8. 9. 2019 +49 428172-57100 Norla, Rendsburg [email protected] DETLEV BOSSE KERSTIN GRABASE Elbe-Weser Thuringia / Saxony Anhalt +49 4480 / 81-64160 [email protected] +49 361 / 5977-16285 Masthead MILCHWELT [email protected] Publisher: DMK Deutsches Milchkontor GmbH, Industriestraße in German 27, 27404 Zeven Responsible for this magazine: Oliver Bartelt Editorial: Katrin Poppe, Birgit Lüdemann (DMK Group), Carola MILCHWELT Magazine is of Schüren, Carsten Gensing, Klaus Kimmel (WMP EuroCom), Ulrike CLEMENS NIEDERWESTBERG ULF STROTHENKE Seidel, Andin Tegen Art Direction: Claudia Drechsler Graphics: course available in the original Zuivelzicht, June 2019 Weser-Ems North Rhine-Westphalia / Lisa Gradl, Veronika Neubauer, Julia Rechenberg, Rike Weiger Photos: alarmy, Andreas Dittmer, Engleder HSWT, presse. Zevener Zeitung, 13 March 2019 Southern Lower Saxony German language too. You The Dutch dairy magazine re- futurefoodstudio.at, Hilke Hartmann, Dirk Hasskarl, Matthias +49 5401 / 854-59132 can find both the English and A reporter from the local newspaper visited DMK’s ports on the initial successes of Hornung, Asta Knoth, Ralf Meier, Miele, Modern farmer, Henning clemens.niederwestberg@ +49 5401 / 854-59180 Milk Innovation Center and described how new prod- Scheffen, Daniel Schröder, Sebastian Vollmert, shutterstock, German editions as PDFs at DMK’s new focus dmk.de [email protected] picture alliance, own, Zukunftsinstitut/ Hanni Rützler, Facebook, www.milchwelt.de ucts are created Instagram, LinkedIn, Twitter

56 MILCHWELT July 2019 July 2019 MILCHWELT 57 SWEEPSTAKES What do I have to do?

Send the solution to us at Our Big Target MILCHWELT along with your name, address, and your personal- or supplier code Fill out the clues across and down in the fields number by to milchwelt@ dmk.de or by post ­below. Then, to win a prize, enter the letters in the Katrin Poppe shaded boxes to form a phrase DMK Group ­ Flughafenallee 17 28199 Bremen Only employees and cooper- Across ative members of the DMK 1 The most famous animal in the dairy world 3 What do cows give? Group are eligible to partici- 8 What do we call the job of someone who engages in agriculture for a living? 10 Which pate. Deadline for entries is brand is Ice Cream cooperating with? 11 What scale do we use to measure tempera- 6 September 2019 tures in Europe? 12 Name a new food trend.

Winner of Our Last Contest 6

3 The top prize, a MILRAM 5 7 12 12 wicker beach chair, went to Wolfgang Goike of Zeven. 11 The winners of the beach 12 1 umbrellas, bicycle bells and 9 cheese supplies were notified 2 by post. 5 1x 4 Bahl- 8 2 10 14 10 sen 7

1x

6 8 Land- mann gas 13 barbecue­ 4

11 7 1 9 10x MILRAM stunt kites

3

Down 10x 2 Who is MILCHWELT's new columnist? 4 Name a product we can make out of milk 5 What saved the life of a giraffe from the Serengeti? 6 What is the name of our maga- 10x zine? 7 What (image) is part of the Target Image 2030 logo? 9 Beyond being just about MILRAM nutrition, what has food become? breakfast IN A 500 ML POT: HIT2019 boards 10x COFFEE DELIGHT NEUE PRODUKTE CHOCOLATE SECRET

Solution: ON A STICK 4x90 ML: CHOCOLATE DELUXE 10x COFFEE DREAM 1 2 3 4 5 6 7 8 9 10 11 12 13 14 10x HUMANA CARAMEL SENSATION lambs · 58 MILCHWELT July 2019

FRIESEN-Mantra #3 When daily life becomes stormy, take the wind out of the sails

For moments to take a breath and recharge: Our smooth and fruity FRIESEN Drink

Curious? Find out more about our FRIESEN-Mantras on milram.de/friesen-drink #gelassenbleiben