Your Gateway to International Standards #111
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#111 focusYour gateway to International Standards when disasters strike #111 2 Being prepared : Yucun Village Committee 20 for the unprepared Photo Comment by Thomas Idermark. 4 Social feed Taking a cue from leaders who tweet. ISO focus 6 Mainstreaming disaster 32 28 July-August 2015 management Having the right tools can prepare us for life’s deadliest hazards. 14 Charting the road to resilience How ISO/TC 292 plans to safeguard our : Rory Hunter, AusAID : Rory Hunter, communities. : Asian Development Bank Development : Asian Photo Photo 20 Disasters... be prepared ! The broad panorama of ISO standards. ISOfocus July-August 2015 – ISSN 2226-1095 22 Crisis management ISOfocus, the magazine of the International Organization for Standardization, without borders is published six times a year. You can discover more content on our Website at iso.org/isofocus, or by staying connected with us on : Christian Friis Bach talks UNECE strategy. 28 Microsoft gives users TWITTER FACEBOOK googleplusYoutubeFlickrlinkedin confidence to move Director of Marketing, Communication and Information | Nicolas Fleury to the cloud Head of Communication and Content Strategy | Katie Bird Making a pledge for cloud privacy Editor-in-Chief | Elizabeth Gasiorowski-Denis with ISO/IEC 27018. Editors | Maria Lazarte, Sandrine Tranchard 14 6 32 High standards for Anji County Copy editor and Proofreader | Vivienne Rojas Contributing writers | Xinyu Hua, Dong Li, Clare Naden, Erick Stephens Why standards are the answer Designers | Xela Damond, Pierre Granier, Alexane Rosa to a beautiful China. : MSB Translators | Cécile Nicole Jeannet, Anita Rochedy, Catherine Vincent 40 Protecting digital consumers Subscriptions and back issues Photo Big Brother is watching you… and using If you enjoy ISOfocus, you can subscribe and download the pdf for free, or purchase single hard-copy issues through our Website iso.org/isofocus. buzz buzz your personal details. You can also contact our customer service at [email protected]. Contributions 38-39 Mauritius Standards Bureau 44 Social responsibility You can participate in creating this magazine. If you think your contribution celebrates 40 years in Middle East and North Africa can add value to any of our sections, please get in touch at [email protected]. All content in this magazine is © ISO, 2015. No part can be reproduced Spreading the benefits of social ANSI’s eco-labelling pilot without the prior written permission of the publisher. If you wish to do so, please responsibility through the MENA Project. contact us at [email protected]. Views expressed are those of the respective programme takes off contributors and are not necessarily those of ISO or any of its members. 40 48 The Republic of Korea welcomes the ISO family This magazine is printed Preparations for the General Assembly 2015 on certified FSC ® paper. are underway. Being pre pared for THE UNPREPARED nowing that even the improbable may actually happen is With a population of 9.7 million, Sweden is a Risk management is a subject that concerns all a valuable lesson for anyone working in safety and risk relatively small country. Nonetheless, we are managers, not just security and quality man- management. This is what makes identifying, evaluating an export-dependent nation with long-stand- agers. The challenge is often to link quality, Kand managing the different risks in an organization or society ing experience and involvement in standardi- environmental and risk management together so important – and standards play a crucial role in this process. zation issues and international activities. As an in a natural way in day-to-day activities. This is Thus was born, at the turn of the year, ISO/TC 292 for security example, SIS is currently leading 170 interna- why we feel that the increased focus on risk, to and resilience. Chaired by Åsa Kyrk Gere from the Swedish Civil tional secretariats and working groups within be adopted in all of ISO’s management system Contingencies Agency, the new ISO committee is run under the ISO and CEN. standards from now on, is such a positive devel- auspices of SIS, Swedish Standards Institute, which holds the On a national level, we also largely consider our- opment. Meanwhile, ISO 31000, which offers a secretariat. With representatives from 45 countries to date – and selves an information organization and regularly more in-depth treatment of risk management, counting – the committee’s objective is to draw up global stand- offer courses, educational programmes and sem- is currently under revision. ards and guidelines to help build more secure and resilient soci- inars promoting the benefits of standards and Creating a “ risk list ” is an important part of all eties. This frequently involves enhancing our ability to manage standardization. A recent all-day event on infor- risk management. An organization subsequently : SIS difficulties, whether they are borne by natural disaster or deficient mation security management and its flagship uses this as a basis for assessing, evaluating and Photo protection of key public services. ISO/IEC 27000 series was well attended by the managing its risks. In this regard, a useful piece Thomas Idermark, CEO, We firmly believe that standards can make a considerable differ- heads of public agencies and business leaders. of advice is to ensure that the working group con- SIS, Swedish Standards Institute. ence in systematizing this work. Increasingly, organizations, both We also host a two-day “ Risk Management in sists of a good mix of different backgrounds, gen- in the private and public sectors, are discovering that standards Practice ” course on a regular basis, where partic- ders, ages and professions, for instance bringing make the task of compiling a risk inventory – and identifying and ipants learn a structured approach to identifying together sociologists and engineers in the same addressing any shortcomings – much easier. risks at the earliest possible stage, making their group. Otherwise, everyone would approach the At SIS, we see great advantage in international cooperation, espe- organizations less vulnerable. discussion with the same reasoning. cially in areas that affect security and risk management in various Thomas Idermark ways – a concern that has taken on global proportions in today’s world. IT security is one of these areas, and one in which Sweden is working very intensively. 2 | #ISOfocus_111 #ISOfocus_111 | 3 social feed FACEBOOK TWITTERgoogleplusYoutubelinkedin So what does this mean for organizations in the standardiza- tion community ? There is a conversation happening out there and we have to be a part of it. ISO has been actively involved in the network for several years and was among the organizations selected by Twiplomacy in their study Leaders on international organizations. Most trigger-happy who tweet Most conversational @MedvedevRussia was the first If you want a straight talk with someone who Russian president on Twitter. is not afraid to say what’s on his mind, then Two-thirds of world leaders are on Twitter ! He has since made sure that the entire Rwanda Prime Minister @PaulKagame government joins the channel… Yet for That was the announcement made in 2012 is your prolific tweet partner. The second this amateur photographer, his heart by Twiplomacy, a first-of-its-kind study most conversational leader is Norway’s (and most of his social media time) is Most popular @Erna_Solberg, who tweets personally on how leaders and politicians use social on Instagram. despite her dyslexia, and chats No surprise, @BarackObama is the most media. Three years on, Twitter is firmly about everything from women’s followed and listed, yet his account is run by established as the social media channel empowerment to sports. the Organizing for Action staff. He recently made of choice for ministers and heads of state, breaking news by announcing “ Hello, Twitter ! providing an essential communication tool It’s Barack. Really ! Six years in, they’re finally Most photogenic giving me my own account.” Indeed, all tweets to make their diplomatic voices heard. Today’s inescapable selfies are not reserved for our Facebook from the new and rapidly growing @POTUS friends. An early adopter of the infamous stick is Prime Minister handle (President of the United States) come of Malaysia @NajibRazak, now famous for photos with the likes directly from him. Top of the class of Barack Obama, François Hollande and Erdogan, to name a few. Singapore’s Prime Minister @LeeHsienLoong is also putting the fun In a recent article, Matthias Luefkens, back in selfie, with his#guesswhere cityscapes and selfies. the man behind Twiplomacy, selected his Top 20 Twitterati leaders. Here are my 10 favourites : Most memorable Namibian leader @HageGeingob @Pontifex (the Pope) claims second made a memorable start on Twitter place as the most followed world leader, with by stating : “ Be a leader, not a follower LOL.” 19 million fans across his nine Twitter accounts. Venezuela’s @NicolasMaduro is one of the most prolific and Most daring retweeted “ tweaders ”, averaging But in my mind, nothing beats Latvian Prime Minister Read the full study : nearly 3 200 retweets a tweet. @edgarrinkevics when he tweeted : “ I proudly announce Twiplomacy.com I am gay… good luck to all of you… ” 4 | #ISOfocus_111 #ISOfocus_111 | 5 Disasters often strike without warning and leave Mainstreaming a trail of destruction in their wake. Yet armed with the right tools, the chances of getting disaster through the toughest circumstances are improved. Here, we look at some of the deadly management hazards we’ve been exposed to, and how standards can help us to prepare for, and react in, many of life’s most unpredictable scenarios. : Asian Development Bank Development : Asian The South Asian tsunami that hit the coast of Indonesia Photo on 26 December 2004 left a trail of desolation behind it. After the Indian Ocean devastation, the international community came together to develop a ten-year plan for reducing disaster risk in what came to be known as the Hyogo Framework for Action.