ATHENS LONDON VENICE HERSE is delivering wearable art aiming at the satisfaction of sophisticated

consumers around the world. Each HERSE artwork is an original vivid synthesis of

elements drawn from masterpieces belonging to diverse artistic movements over

the centuries. The artwork is imprinted using as a canvas garments of high quality

luxurious fabrics. Every design is produced in pre-specified limited numbers.

Each item is accompanied by a Unique Authenticity Code Number, so any

HERSE client automatically becomes an art collector.

COLLECTIBLE Herse means Dew. In Greek mythology Herse is the daughter of Selena (Moon) WEARABLE and Zeus. According to Ovid, God Hermes fell in love with her and married her. ART HERSE

ERSI LIAKOURI / THE DESIGNER

She studied BA in Graphic Design at the University of Wales. After 8 years of experience in Advertising, she decided to follow her passion, a combination of Art, Graphic Design and Fashion. With HERSE she wants to add a new dimension to art making it an element of everyday life. She is inspired by all the art movements. In her works she captures all human elements of life in order to lead to the stimulation of positive emotions. AUTHENTICITY

HERSE AUTHENTICITY LABEL Your HERSE garment is accompanied by an individual, private number that under- pins its rarity. A characteristic Tag with a round golden 3D hologram with the HERSE Logo is always accompanying authentic HERSE items. You will find yours in the tiny envelope that accompanies your HERSE, together with the symbolic description of your HERSE’s design.

YOUR UNIQUE HERSE AUTHENTICITY NUMBER Look for the Tag with the Golden Seal. On the golden hologram security seal is printed the Unique HERSE Authenticity Code Number (UHACN) in black indelible ink. The UHACN comprises three 4-digit numbers, each denoting something different. The First 4 digits are the ID of the specific design (fabric, garment motif, color, and design). The Median 4 digits are the Individual Serial Number of this particular item. The Last 4 digits denote the limited number of items of this type that have been produced and distributed around the world. For example, 2117 0134 2500 stays for the 134th blouse out of the 2500 made with specifications ID 2117.

PROTECT YOUR HERSE COLLECTION’S EVERLASTING VALUE Your HERSE is not just a fine garment; it is also a revolutionary collectible piece of Art. Its value is timeless and it will probably increase in the future. There is a growing market for pre-owned HERSE items, so it is advisable to retain and safe keep the Tag with the UHACN of your unique HERSE, that proves its authenticity, in case you want to resell it at a later stage. HISTORY OF HERSE

In Greek mythology HERSE is the daughter of Selena (Moon) and Zeus, the King of Olympian Gods. Her

name means dew and God Hermes fell in love with her and married her. According to the famous Roman poet Ovid, she was daughter of Aglavros, (the deity of the Lucent Aurora) and Cecrops, the wise primal King of Athens, who invented marriage. Ovid writes in his magnum opus, the Metamorpho- ses, that when God Hephaestus was avoided erotically by Goddess Athena, she directed his desire to the ground, thus impregnating Gaia (Earth). The child was born intertwined with a serpent, symboliz- ing both the beginning of life on solid earth, out of water, and its origin, the womb of mother Earth. The Goddesses of Wisdom Athena wanted to make the infant immortal and to raise it, so she placed the newborn child in a willow basket and entrust- ed it to HERSE and her sisters. Athena forbid them to look in the basket, in order to protect the mystery of the infant’s nature. Still, one of the sisters diso- beyed, and peeked in the basket. At that time, God Hermes was in love with HERSE and went to ask her to marry him. Her sister agreed with him to deliver to HERSE the divine message, in exchange for gold. Athena though, annoyed because the mystery had been bespoken by HERSE’s sister, ordered the Goddess Eris (Envy) to deprave her. The sister overwhelmed with jealousy blocked the door to HERSE’s room, refusing to move away. Hermes, angry at her for breaching their agreement, trans- formed her into a black marble statue and proceeded with his wedding with HERSE. The ancient Athenians used to dedicate shrines to HERSE and worship her around the Acropolis. HERSE HERSE COLLECTION BRANCUSI IN NY

What an ingenious composition of the oppo-

sites. The artist achieved to visualize the

concept that all dilemmas can be solved by

unifying the contraries, as was the belief of

Rodin’s famous mentoree. In a most exquisite

synthesis, Herse is bringing together the

innocent, abstract, black & white female

symbol with the Dionysian golden phallic

archetype. In a deeper level, it is noticeable

the choice of hard, spartan lines to depict

contradictory the yin, and that of soft, curvy

shapes to denote the yang. The double

antithesis, brought to aesthetic equilibrium

through the repetition of the male symbol,

achieves to produce a sense of lively serenity,

of vivid tranquility, together with a youthful

statement about the joy of life.

HERSE INSPIRED BY PRINCESS X. CONSTANTIN BRANCUSI.1915-16 NAISSANCES 2. VICTOR VASARELY. 1971 DALI’S HANDS ALL OVER ME

The demanding hand is reaching with vehemence and tension. It radiates

unpredictable power, and now it feels like the hands are many. Without

touching and still it is energizing with vigilance. Is it aiming at a wide open

third eye, or at another bodily opening? Or perhaps it wants it all? The 3-d

perspective effect of the high-contrast clear cut lines, adds more vigor and

intensity in the composition. The golden halo in the background has been

shadowed. The luminous nature of the bearer is still shining, although lightly,

as a discreet reminder of the very essence of existence.

HERSE INSPIRED BY INTRA-ATOMIC EQUILIBRIUM OF THE SWAN’S FEATHER. SALVADOR DALI. 1947 MOON SERIES F.LYNN CHADWICK. 1965-6 NAISSANCES 2. VICTOR VASARELY. 1971 MY HEAD IS FLOWER

The fragility of our finite nature penetrates the psychedelic impact of this

colourful tetrahedral synthesis. The profile of Mary of Burgundy has trans-

formed into a photographic portrait of a fresh, modern, decisive woman, as

it is wreathed in a preciously ornamented scarf, inspired by a 17th century

painting. The imposing skull subverts the serene genre of the rest of the

composition, attaching to it a strong scent of post-modern gothic charm.

HERSE INSPIRED BY MARY OF BURGUNDY. MICHAEL PACHER. 1490 WINDRUSH. WILLIAM MORRIS. 1883-4 SKULL. ANDY WARHOL. 1976 NAILS.HEART.HOLY.

This symbolic synthesis praises the determination

to redefine one’s very being in order to have the

chance to break free. The quest for freedom is

universal. What can make you feel more free than

overleaping the boundaries, any boundaries, materi- al or other? Breaking down the barriers and escaping

is one of the most overwhelming feelings. Fear can

be a really strong motive. Under duress, some try to

hide, some succumb and some strive to escape.

Those who are ready to change, to abandon the

comfort of their known form and habits in order to

gain freedom, transform themselves into free

persons. Being one of them is one of the most

rewarding challenges in life.

HERSE INSPIRED BY THE BROKEN COLUMN. FRIDA KAHLO. 1944 FISH. HIRO WAKABAYASHI. 1963 MOON SERIES F.LYNN CHADWICK. 1965-6 FLUMEQUINE. DAMIEN HIRST. 2007 APHROS / LIMITED EDITION 1000pcs ΤRANSCENDENTAL ODDITY / LIMITED EDITION 1000PCS INSIDE A MUSE I / LIMITED EDITION 1000PCS INSIDE A MUSE II / LIMITED EDITION 1000PCS