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Dunlop Msa British Touring Car Championship

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Dunlop Msa British Touring Car Championship DUNLOP MSA BRITISH TOURING CAR CHAMPIONSHIP www.btcc.net Contents 02 Welcome 04 The Championship 08 The Contenders 12 NGTC 16 2012 Calendar 18 TV & Media 24 Sponsorship & Marketing 30 Hospitality 32 Spectator Appeal 36 TV & Spectator Data 40 Support Races 44 TOCA Team & Contacts 2012 Dunlop MSA BRITISH TOURING CAR CHAMPIONSHIP A few facts about the BTCC in 2011 35% 13% Increase in UK TV Increase in viewing figures spectator numbers Record-equalling 18% number of makes Increase in UK TV broadcast hours First five-way title showdown Welcome Record grid sizes Whichever way you cut it, 2011 There was a further record in 2011 Our valued title sponsor I’d like to express my sincere has been a phenomenal year for that was notable – our first five- Dunlop has a continuing deep gratitude and appreciation to the Dunlop MSA British Touring Car way title showdown at the final passion and enthusiasm for all our commercial and media Championship. round. The fact that five different this championship and we are partners, for everything they 0602 drivers in four different makes of delighted that its market share in do for the BTCC. Similarly, thank 0703 Our UK TV viewing figures rose car from four different teams all the UK has increased through its you to the many hundreds of by a staggering average of 35 had a chance of the big prize on involvement and key message of volunteer marshals and officials per cent, our UK TV airtime is up ‘Finals Day’ speaks volumes for the ‘motorsport technology for the for the excellent work they do by more than 50 per cent, our level – yet unpredictable – playing road’. Reinvigorated as a brand at our race events and also to trackside attendance numbers field that this championship and with a number of exciting our millions of fans in both the rose by a further 13 per cent and prides itself on providing. And new products in the wings, its use UK and internationally, who are our grid sizes are now at record that is exactly what’s also proving of the BTCC as a vibrant part of among the most passionate levels. Quite obviously we must be increasingly attractive to entrants its broader marketing strategy will and enthusiastic in motor sport doing something right… and their sponsors; hence our take on increased importance in anywhere in the world. record grid sizes. Eight different the coming years. For the first time in almost 20 years drivers scored wins and a further Within this brochure you can we also had ten different makes seven also scored podium results. Our broadcaster ITV’s thirst for indulge in the quite exceptional of car on our grid, largely thanks Six teams celebrated race wins the championship is seemingly story that is the BTCC. The statistics to our Next Generation Touring and five more scored outright insatiable, as it continually underline the astonishing growth Car (NGTC) regulations, which podium results as, during the explores new avenues through this fabulous championship have enabled new teams and course of the 30-race season, the which to relay the action – and continues to achieve. Quite cars to embark on the big BTCC championship lead changed in 2011 provided the BTCC with simply, no other motor sport adventure and delivered an hands an incredible 13 times… an unprecedented 128 hours championship in the UK comes exciting glimpse into the future which is another record. of scheduling on ITV4, ITV1 and remotely close to the level of direction of the championship. ITV4 HD. Just think about that TV coverage, viewer numbers, Unsurprisingly, there is now a We are, of course, blessed with figure for a moment: 128 hours spectator attendance, proliferation of existing, new and an enviable line-up of fantastic of prime scheduling on the UK’s media coverage or quality of returning teams setting about commercial and media partners. largest commercial TV network. competition. We are, by a colossal developing NGTC-spec cars for The fact they have been (and It is an absolutely astounding margin, the biggest and the 2012 and onwards, which means remain) on board for the long- commitment from ITV and is, best in the UK and for very good the BTCC’s ‘wow factor’ will step term is a reflection of all the effort by far, the broadest television reason… as will be shown in the up to yet another level. that we as the organiser, our coverage of any British motor- following pages. venues, our teams, their drivers racing series – ever. And with our and their sponsors all put into live TV audience figures increasing Best wishes for a successful 2012. making the BTCC one of the by some 35 per cent this year, its greatest shows on the road. commitment to this championship is being well and truly repaid. Alan J Gow BTCC Series Director 2012 Dunlop MSA BRITISH TOURING CAR CHAMPIONSHIP The Championship From strength to strength The British Touring Car It was in the Nineties, however, Twenty years on, now with Championship is one of the best- that the BTCC truly boomed. unprecedented levels of national loved, most illustrious and famous The championship was already television coverage from ITV, that motor racing championships in beginning to grow in stature with same 2-litre formula continues 04 the world. Since its inception in regular television coverage on to provide one of motor sport’s 1958 – only Formula 1 and the the BBC’s flagship sports show, most addictive, action-packed 05 NASCAR stock car series have Grandstand. When the decision atmospheres for an audience longer histories – it has attracted was taken to make the BTCC of millions, as well as the perfect and captivated millions of fans right exclusively for 2-litre cars, it platform for teams, drivers and around the world. instantly created closer racing and sponsors to raise their profiles and attracted a host of high-profile reputations. From the start, saloon car racing manufacturers, teams and drivers was a huge success with the public, to the series. Combined with “BTCC is simply Britain’s biggest who would pack into Britain’s enhanced television coverage and and most important national racing venues to watch the top marketing genius, this made the car racing championship,” says drivers of the day compete in BTCC essential viewing for millions Jonathan Palmer, Chief Executive racing versions of their road cars throughout the UK – and many of MotorSport Vision. “Spectators at simply unbelievable speeds. It’s millions more throughout the world. love touring car racing and, with a lasting appeal that to this day a format carefully designed to continues to deliver a punch and Trackside crowd figures sometimes provide plenty of on track action, panache that no other motor reached the 40,000 mark as the BTCC attracted bigger crowds than sporting arena in the UK even calendar evolved into a major UK any other car racing across our four remotely achieves. tour with events being added in MotorSport Vision circuits in 2011. Scotland and Wales. ‘Being there’ Traditional, great British names such suddenly became fashionable. It “A strong television package is as Jaguar, Austin, Ford, Mini, Lotus, was a social event. Few other sports essential to provide the broad Sunbeam and Triumph – often with can have enjoyed such a rapid public awareness necessary to top international stars, including growth in popularity. keep major sporting events in Formula 1 drivers, at the wheel – the people’s minds, and BTCC were all winners in the first 20 years, Unsurprisingly, the manufacturers works hard and effectively with each aware of the importance of simply could not afford to miss out its extensive live ITV4 coverage,” using the BTCC to showcase their and the number taking part in the continues Palmer. “BTCC is very latest models. series grew rapidly. Alfa Romeo, successful, promotes itself strongly, Audi, BMW, Ford, Honda, Mazda, draws big crowds and will hopefully By the Eighties, the BTCC was Nissan, Peugeot, Renault, Toyota, become even more attractive to moving with the times and Vauxhall and Volvo: all realised fans, TV viewers and circuits with beginning to develop a truly the enormous marketing value future evolution.” international flavour. Mazda, Toyota of competing in the BTCC and and Alfa Romeo were the first were quick to capitalise on the Another of the BTCC’s huge draws three winners of the decade as opportunity. Every one of them is the fact that each of its race the championship continued to be has the BTCC to thank for being events offers free admission for run for several classes of car, but a part of their continued growth children, in some cases up to the the mighty Ford Sierra RS500 and in the UK today. Honda, joined by age of 16, making it hugely popular BMW M3 – dominant as the Nineties Chevrolet, continue to reap the with families and young, future fans. loomed – are probably the two rewards by fielding official ‘works’ Furthermore, the sport is unique most evocative models of teams in today’s championship, as in allowing the public to interact the period. do the likes of BMW, Ford, Proton with their heroes thanks to an open and Toyota, which each provide paddock policy at the majority customer support to teams on of events. the grid. 2012 Dunlop MSA BRITISH TOURING CAR CHAMPIONSHIP “THE BTCC IS THE MOST COMPETITIVE, HARDEST-FOUGHT PREMIER MOTOR RACING CHAMPIONSHIP IN THE UK. IT GIVES DRIVERS DOING A national CHAMPIONSHIP A BIGGER PROFILE THAN THOSE IN A WORLD CHAMPIONSHIP. FOR THE PUBLIC I CAN EasilY SUM IT UP IN JUST THREE WORDS: NON-STOP ACTION.” MATT NEAL – BTCC CHAMPION 2011, 2006 & 2005 There are also specially organised profile to launch newly-developed autograph sessions in the pit lane tyres whose construction meets that further bring sponsors’ brands tough new EU environmental to life with plenty of BTCC-themed regulations.
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