How to Add an Engaging Edge to Your Next Event by CYNTHIA DIAL Destinations

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A COASTAL COMMUNICATIONS CORPORATION PUBLICATION MARCH 2020 VOL. 38 NO. 3 $12.00

ALSO IN THIS ISSUE WILDLY GAMING ENTERTAINING RESORTS F&B TRENDS MEETING ROOM TECH ORLANDO

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085530_Broadmoor_Biggest Ideas • Corporate & Incentive Travel • Trim size 8.125”x 10.875” • 2/6/20 VOLUME 38 NO. 3 // MARCH 2020 ISSN 0739-1587 // USPS 716-450 IN THIS ISSUE // features 16 Ante Up! 16 Gaming Resorts Continue to Offer Attendees Everything Under One Roof BY MAURA KELLER

F&B Trends 22 What’s on Your Plate? Embracing the Food Factor BY SOPHIA BENNETT Meeting Room of the Future

28 Rooms Evolve to Meet the Needs of Today’s Attendees BY MAURA KELLER

Wildly Entertaining 22 34 How to Add an Engaging Edge to Your Next Event BY CYNTHIA DIAL destinations

Orlando 40 From Theme Parks to Pro Sports, This Destination Thrills Attendees BY KEITH LORIA 34

Arizona 50 A Southwestern Destination Offering Amazing Outdoor Activities for Attendees BY CHRISTINE LOOMIS 50 Pacific Northwest 58 Everything From Mountain Views to Idyllic Settings Will Inspire Attendees BY CHRISTINE LOOMIS departments 04 Publisher’s Message 40 06 News & Notes 09 Tips & Trends 12 Perspective Conversation Marketing Hacks: 8 Ways to “Speak Human” and Change the Game BY MERILEE KERN 14 Perspective A Match Made in Heaven: How Group and Meeting Planners Can Find the Right Venues BY LAUREN HALL 58 66 People on the Move

TheMeetingMagazines.com | Corporate & Incentive Travel | March 2020 3 v PUBLISHER’S MESSAGE //

Have You Thought About Improving A COASTAL COMMUNICATIONS CORPORATION PUBLICATION PUBLISHER/EDITOR-IN-CHIEF Your Leadership Style? Harvey Grotsky [email protected] For much of my publishing career, I have managed others and, as an active leader today, I can relate to what leaders must contend with even though it is CREATIVE DIRECTOR Kristin Bjornsen a challenge in most organizations. However, in my opinion, being a leader is a [email protected] very rewarding opportunity. MANAGING EDITOR Like the old saying, leaders aren’t born, they’re made. What makes a great Henry Fitzgerald leader? If you ask your colleagues or others, you will get various opinions about [email protected] the qualities necessary to become a great leader. I think we become leaders as EDITORIAL COORDINATOR a result of hard work and by building our per- Rachel Galvin sonal and professional skills. Leaders need to [email protected]

build trust, be confident and, in the meeting and DIGITAL CONTENT PRODUCER incentive travel business, be creative. Your busi- Duke Decter [email protected] ness team can only be as successful as its leader. As a leader, you’re the one in charge. Regard- CONTRIBUTING EDITORS Sophia Bennett less of your longevity as a meeting planner, you Sara Churchville can always benefit from input from others, in- Cynthia Dial Maura Keller cluding new ideas and changes that will keep you, Christine Loomis Derek Reveron as a leader, at your peak. Managing a creative and Patrick Simms productive staff to complete projects can easily David Swanson become a reality if your leadership is enlighten- PRESIDENT & CEO ing and revitalizing to experience. Harvey Grotsky Today, the key to leadership success can be VICE PRESIDENT OF OPERATIONS achieved by taking the latest techniques in man- David Middlebrook aging to reflect today’s workplace attitudes. [email protected] In this issue, check out gaming resorts that offer a good balance of excep- ADVERTISING SALES OFFICES tional meeting facilities with fun-filled amenities your attendees will truly enjoy. 2700 N. Military Trail, Suite 120 Boca Raton, FL 33431-6394 Also check out appealing destinations like Orlando, which never disappoints 561-989-0600 Fax: 561-989-9509 groups of all sizes; Arizona, with its range of western ranches to luxury resorts; [email protected] and the Pacific Northwest, where Seattle and other destinations are sure to satisfy your needs. Corporate & Incentive Travel (USPS 716-450) is published monthly by Coastal Communications Corporation, 2700 North Military Trail — Suite 120, Boca Raton, FL 33431-6394; 561-989-0600. Single copies $12.00 U.S.A. only. Yearly subscription price is $125.00 in the U.S.A.; Canada and foreign is $165.00. Back copies $14.00 U.S.A. only. Distributed without charge to qualified personnel. Periodicals Postage Paid at Boca Raton, FL, and additional mailing offices. POSTMASTER: Please send address changes to Corporate & Incentive Travel, 2700 North Military Trail — Suite 120, Boca Raton, FL 33431-6394. Nothing contained in this publication shall constitute an endorsement by Coastal Communications Harvey Grotsky Corporation (Corporate & Incentive Travel), and the publication Publisher disclaims any liability with respect to the use of or reliance on any such information. The information contained in this publication is in no way to be construed as a recommendation by C&IT of any industry standard, or as a recommendation of any kind to be adopted, by or to be binding upon, any corporate/incentive travel planner or agent. Reproduction of any portion of this publication by any means is strictly forbidden. Editorial contributions must be accompanied by return postage and will be handled with FOLLOW US ON SOCIAL MEDIA reasonable care. However, the publisher assumes no responsibility for return of unsolicited photographs or manuscripts. Subscribers: Send subscription inquiries and address changes to: Circulation Department, Corporate & Incentive Travel, 2700 North Military Trail — Suite 120, Boca Raton, FL 33431-6394. Provide old and new addresses including zip codes. Enclose address label from most recent issue and please allow five weeks for the change to become effective. Printed in U.S.A. © 2019

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4 March 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com

NEWS + NOTES //

NEW CONSTRUCTION Raleigh, NC Raleigh Moves Ahead With city leaders approved Downtown Headquarters Hotel plans for a headquarters RALEIGH, NC — Raleigh will soon be home to a new down- hotel town headquarters hotel with a separate office/mixed-use tower, located on a 2.5-acre site within walking distance of the Raleigh Convention Center, which houses a 150,000 sf Exhib- it Hall. City leaders are in talks about the project, which will change the city’s skyline. They have approved the first phase and are now seeking developers. The hotel will include meeting space, in addition to a second site for an office tower and mixed-use space. The towers at the proposed hotel are zoned for up to 40 stories tall.

INDUSTRY NEWS RENOVATION Hello! Destination Management Hyatt Regency St. Louis at The Opens New Location in Colorado Arch Undergoes Renovation DENVER, CO — Based in Denver, Hello! Colorado ST. LOUIS, MO — Hyatt Regency St. Louis at the Arch offers full destination management services in Denver announced that a $2.6 million renovation to its meeting and Colorado Springs. This is the 11th location for space is slated to be completed this year. The renovations Hello! Founded in Orlando in 1986, Hello! has since will refresh everything from the carpets to the furniture expanded throughout the country with more than 260 to add a more modern spin, including USB charging sta- full-time employees. Their award-winning teams are tions. The project will complement the property’s previ- known nationwide for providing outstanding guest ous $11 million renovation. Hyatt Regency St. Louis at experiences in more than 37 world-class destinations The Arch features 83,000 sf of indoor and outdoor space coast to coast, with offices in Orlando and Hollywood, for group functions. The hotel also features the 20,000 sf FL; Nashville, TN; Dallas and Austin, TX; Scottsdale, Grand Ballroom designed for large events, as well as the AZ; Las Vegas, NV; Washington, D.C.; and San Diego 16,800 sf Regency Ballroom perfect for medium to large and San Francisco, CA. The opening of Hello! Colo- sized functions. Both the Grand and Regency ballrooms rado has been spearheaded by Melissa Zorko, regional are flexible and can be partitioned into smaller meeting vice president, and Kerry Sauber, senior account ex- spaces to fit the size requirements and preferences of any ecutive. In addition to Zorko and Sauber, Hello! Col- group. The newly reimagined Gateway Arch National orado also will be supported by local operations and Park is outside the hotel’s doorstep. Also, groups can en- product development teams. joy more than 6 miles of hiking and biking.

RENOVATION reinstates InterContinental San Juan’s InterContinental San status as a top destination for business travelers. It offers 24,000 sf of meeting Juan Reopens After and event space, and offers attendees Multimillion-Dollar an outdoor lagoon pool with a swim- Transformation up bar; seven restaurants, including Ocean Breeze; and bars and the full- SAN JUAN, PR — The InterConti- service Akua Spa. The largest meeting nental San Juan on Isla Verde beach spaces include the 6,036 sf Preciosa has reopened following a multimil- Ballroom, 5,065 sf Grand Ballroom, lion-dollar renovation. The 398 room a 2,850 sf Caribbean Ballroom and a seaside oasis has been outfitted with 2,344 sf Atlantic Ballroom. It is situ- the latest in design, technology and ated minutes from the nightlife of comfort, and each new touch reflects Old San Juan overlooking the palm- the rich culture of Puerto Rico and fringed Isla Verde beach.

6 March 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com INDUSTRY NEWS CAREER LVCVA Celebrates Completion of Kaitlin Eskelson Named Visit Salt The Boring Company Tunnel Lake’s President and CEO LAS VEGAS, NV — The Las Vegas Convention and Visi- SALT LAKE CITY, UTAH — Visit Salt Lake (VSL) an- tors Authority (LVCVA) recently announced that exca- nounced the appointment of Kaitlin Eskelson as its new vation is complete in the first of two vehicular tunnels president and CEO, the fourth individual to hold this po- that will comprise sition in the organization’s 36-year TBC – The Boring history. Eskelson will lead VSL’s Company d/b/a Vegas efforts to improve and increase Loop underground Salt Lake’s visitor economy by at- transportation system tracting and providing support to located beneath the meetings, conventions, events and Las Vegas Conven- leisure travelers while being a lead- tion Center campus. er in environmental responsibility. After tunneling 40 Eskelson’s career within the visitor feet underground for economy is extensive and varied, nearly a mile over the Eskelson including a seven-year stint with past three months, the VSL from 2006-2013 as director of boring machine broke tourism sales and marketing. Following her initial time through the concrete wall located near the 1.4 million sf with VSL, Eskelson was the director of partner relations West Hall convention center expansion, currently under and international strategy for the Utah Office of Tourism construction, signaling the official completion of excava- from 2013-2017 and, most recently, executive director of tion for the first of two one-way tunnels. the Utah Tourism Industry Association.

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TheMeetingMagazines.com | Corporate & Incentive Travel | March 2020 7 RECOGNITION Mohegan Sun Among Top 10 Best Workplaces for Diversity

UNCASVILLE, CT — Joining leading brands and organizations such as Cis- co, Progressive Insurance and Adobe, Mohegan Sun, which is Mohegan Gaming & Entertainment’s (MGE) flagship destination, lands among the top 10 on the recently announced “100 Best Workplaces for Diversity” by For- tune magazine. They ranked No. 6 on the list with a workforce comprised of 48% women, 49% minorities, 29% from the baby boomer generation or Sun works with several community Project SEARCH, United Cerebral older, 13% with disabilities and 4% and organizational partners for career Palsy of Eastern Connecticut and the who are LGBTQ. Within the category transition, development and advance- Norwich Transition Academy, which of people with disabilities, Mohegan ment for disabled people, including have offices at Mohegan Sun.

RENOVATION rel & Bushel, a casual American eat- Hyatt Regency ery with a street-side patio, and B&B Market, an expansive market offering Phoenix Reveals freshly made grab-and-go options. All Revamped Ambience of the rooms have a modern look with PHOENIX, AZ — Hyatt Regency bold colors reflecting the vibrancy of Phoenix has completed its multimil- the sunsets on Phoenix’s desert and lion-dollar, floor-to-rooftop reno- cityscape. Even the lighting has been vation. From the minute attendees redone. The large chandeliers in the arrive, they will see a revamped ambi- lobby include new LED lighting that ence, including the front desk and lob- can be dimmed based on the time of by area. The transformation extends the day. The pool features new fur- into the meeting spaces as they offer niture and the rooftop courtyard has four new meeting rooms among its been expanded and can be used for 50,000 sf of meeting and event space, events for up to 200 attendees. The ho- spanning 35 rooms. They also have tel is located across the street from the added two new onsite venues: Bar- Phoenix Convention Center.

EXPANSION it became the fifth-largest Gaylord Gaylord Rockies to Hotels property and one of the largest in the world to debut under the Expand Resort Near Marriott International brand. This Denver Airport 85-acre site already features 486,000 AURORA, CO — The 1,501 room sf of meeting space; eight food and Gaylord Rockies Hotel & Convention beverage outlets; a 17 room spa and Center has announced it is adding 317 salon; a fitness center; a 75 foot view- more rooms as part of an $80 million ing screen for game-day celebrations; expansion. Construction is slated to and a 22,000 sf swimming complex begin this year and be finalized in that includes indoor and outdoor 2022. Once complete, the resort will pools, a lazy river and three water boast more than 1,800 rooms. When slides, as well as an arcade, miniature this location opened two years ago, golf, bike rentals and pickleball.

8 March 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com NEW CONSTRUCTION TIPS + TRENDS Resorts World Las Vegas and Hilton Here Are Five Trends Set to Partner to Introduce Transform Meetings This Year Multi-Brand Resort Ted Davis, Benchmark’s chief sales LAS VEGAS, NV — Resorts World and marketing officer, has announced Las Vegas and Hilton have partnered five trends that will transform to bring three of Hilton’s premium meetings this year. These trends brands together for the first time have been observed by the company’s when the $4.3 billion integrated re- portfolio of meeting properties coast to coast. “We’ve seen this coming, sort, which is currently being devel- but this year millennials have become oped, opens in summer 2021. The the dominant force in meetings,” he partnership marks Hilton’s largest says. “This is having a transformative multi-brand deal in company history influence on how we approach the and will include three Hilton premi- group meeting experience this year um brands, Hilton Hotels & Resorts, and beyond.” LXR and Conrad, into Resorts World TREND 1: MILLENNIALS HAVE MOVED Las Vegas. The 3,500 room resort will INTO MEETINGS MAINSTREAM Conference attendees this year will increasingly average 30 to 45 years old. They are so tech savvy that this is reflected in their expectations when meeting for business and pleasure. With millennials comes an accompany- ing demand for advanced technology, increased dietary requirements, per- DepositPhotos.com sonal enrichment experiences curated Millennials have become the to individual interests, and privacy con- dominant force in meetings. cerns going well beyond technology and toward individual wellness.

TREND 2: SUSTAINABLE FOOD & TREND 4: GIVING BACK WHILE BEVERAGE 2.0 COMING TOGETHER Creative, sustainable and plant- Team building is the most popular based cuisine are the new go-to food inclusion in meetings this year, and choices, as are special diets with an planners are looking for initiatives that emphasis on accommodating a grow- involve community and charitable ac- ing list of dietary restrictions. What tivities. Giving back enhances personal meeting attendees put into their bod- and group empathy, which helps de- ies impacts attentiveness and produc- velop a productive team. There is also tivity, so healthy refreshment breaks the strong desire for group experiences also be part of Hilton Honors, the are a priority. Planners want to know that inspire positive change and lead- award-winning guest-loyalty pro- where a property’s food ingredients ership development, especially in the gram for Hilton’s 18 distinct brands, are sourced — this includes at the bar tech industry. offering members direct access to for such items as organically produced liquors — how food and beverage se- TREND 5: GET OUT AND EXPLORE instant benefits for guests, including lections are prepared and that an ex- Wanderlust and the desire to explore flexible payment options, exclusive ecutive chef can easily accommodate and discover is a flourishing element of member discounts, Digital Key and a growing number of diet requests. meeting agendas this year. Moving off more. Attendees will have access to property and experiencing local color — the resort’s premier facilities, includ- TREND 3: DEMAND HOLDS FIRM or, if in an urban location, historic and Meeting demand is holding firm this cultural sites, cutting-edge restaurants ing a 5,000 capacity, state-of-the-art year, despite economic, political and or micro distilleries — is an essential theater which is scalable to host A- business concerns. Planners are slower request of planners for their groups this list celebrity residencies and corpo- to commit, perhaps waiting to see what year even if for an evening. Planners rate events; 350,000 sf of meeting and else is coming down the pike. That said, and properties are curating these convention space; a 220,000 sf pool pricing has not taken a hit, and is, for experiences for individual and group the most part, on the increase with enrichment. Everyone returns to the complex with seven unique pool ex- planners actively seeing the value of meeting refreshed and having learned/ periences; a spa and fitness center; meeting packaging. Meetings remain, experienced something unique in the an extensive collection of casual and on average, three days, and average destination in which they have come fine-dining F&B concepts, and more. group size is increasing. together for their meeting.

TheMeetingMagazines.com | Corporate & Incentive Travel | March 2020 9 CAESARS FORUM OPENING MARCH 2020 IN LAS VEGAS

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Conversation Marketing Hacks: 8 Ways to “Speak Human” and Change the Game

BY MERILEE KERN, MBA

new book written by Kevin Lund entitled companies large and small become more engaging and rel- “Conversation Marketing: How to be Rele- evant with customers and the marketplace at large: vant and Engage Your Customer by Speaking Human,” reveals how companies can “Make 1. Earn Attention and maintain more meaningful, impactful To gain attention in today’s crowded marketplace, it’s pru- and enduring connections within the mar- dent to do the opposite of what almost everyone else is doing. Aketplace, tell an authentic story, foster maximized customer That means don’t deliver clichéd, boring content written for engagement and breed brand loyalty.” robots — search engines or otherwise. It’s unsustainable for Nobody starts out automatically caring about your you and your brand, as well as frustratingly futile for the audi- products or services. They care about how you can make ence you’re trying to reach. Instead, speak human by engag- a difference in their lives. ing your audience with eye- No matter the context, all level language to gain their relationships begin with attention and set apart your a “handshake moment”, brand. Learn to use language whether literally or figu- that educates and entertains ratively — those first few the audience. Assume you’re introductory moments meeting the person on the that reveal a great deal other side of the screen about the character of the for the first time. Think of person standing before what you can say that’s new, you. Why should com- memorable, stands out and is pany interactions with jargon-free. Also, understand current and prospective and adapt to your audience. customers, or clients, You wouldn’t talk the same be any different? way to a baby boomer as you So, how can brands would to a teenager. make and maintain meaningful connections with DepositPhotos.com 2. Tell a Story and create a lifetime value Find your company’s voice to get customers to How do you hold some- for customers in ways understand your company’s message. one’s attention long enough that’ll set them apart in a to break down a topic and noisy, increasingly jaded engender his or her trust, and discriminating marketplace? How can businesses tell but also in a way that’s unforgettable and leaves that person an authentic story so as to foster maximized marketplace feeling more knowledgeable? The answer lies in good story- engagement and breed brand loyalty? According to Lund, telling. Good conversations are filled with good stories and the proverbial key to the kingdom is for companies, no mat- anecdotes. But be mindful that the hero of the story isn’t your ter their size and scope, to simply “speak human”. company or its products, but rather how your product or In this new book, Lund, CEO of T3 Custom — a content service will have a positive impact in your customers’ lives. marketing firm helping brands learn to speak human and supercharge ROI, provides an in-depth analysis of what’s 3. Stay Humble required to succeed in today’s modern marketing era. Being humble begins with letting go of ego — that Below are eight of Lund’s tactical strategies that can help instinctual part of the psyche that screams for a marketer

12 March 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com to make too much noise about products or services and brag going to start talking, what you’re going to say and how about themselves. In conversation marketing, speaking you’re going to say it. One good approach is to base that human dictates that your customer’s needs, not your own, initial conversation on your unique value proposition for are top priority. Your audience wants to know what you can the given audience. It’s important to always remember that do for them, and that means stop talking about yourself. your target audience doesn’t care about you. They care what Instead, embrace a different approach that thoughtfully you can do for them. If you’ve done your research, you’ll be and humbly explains why you do what you do and why it familiar with their pain points and better prepared to offer can make a difference in someone’s life instead of focusing answers that address their needs. Don’t be a “me-too” mar- on your bottom line. Tell stories that inspire and resonate keter who dishes out the same information as everyone else. with their life experiences. Instead, develop a unique angle with a thought-provoking headline that sparks attention — even better if it disrupts 4. Pick Your Party conventional thinking. Equally important to the how of your conversation is the where. It should all fit seamlessly and feel natural 7. Stop Talking and organic. Part of learning how to talk to your audience Unlike a monologue, a conversation is a two-way endeavor. and engage them in any form of conversation is deciding Knowing when to stop talking is as important as knowing where to talk to them. This means doing the footwork to what to say and when to say it. Once you hear preliminary learn where your potential customers gather and meet - reaction, you can respond to questions and concerns before ing them on their own ground. Where moving ahead or otherwise course-cor- do your potential customers hang out rect as needed. Once your message is out, on social media? What are they saying, take a step back and read the room. Don’t and what challenges are they discuss- Once your consider a negative response or lack of ing? Easily available research tools can “ response necessarily a failure. Instead, help you consistently join the right message is out, see it as an opportunity to adjust, make conversation at the right time and in changes and, perhaps, find ways to better the right place. take a STEP meet your audience’s needs. 5. Be Relevant (on a 8. Ditch the Checklist Molecular Level) BACK and Before every takeoff, airline crews True listening is about far more work through an extensive checklist. than hearing words. It’s also about read the room. There’s a detailed set of tasks to cover fully understanding the message and ” before the plane can even push back concepts being imparted — whether from the gate. However, in an ebb and they’re needs, wants, desires or even flow conversation marketing context, complaints. Being relevant means making sure you’re talk- this adherence to a certain protocol can pose limitations. ing about topics that are of interest to your audience, and Indeed, one problem with simply sticking to a checklist is that’s often achieved by addressing their pain points. It can that a content marketing strategy will never evolve with the be dangerous, expensive and ultimately futile for compa- times or differentiate itself in any way from what everyone nies to presume to inherently know what should be said in else is doing. conversation marketing. Lund also suggests finding sources of inspiration. “Explore some of the successful content marketing plans that 6. Start the Conversation showed passion, ditched the tired old language, zeroed in on How do you gain audience attention in a way that pre- what customers needed and started a real conversation with vents you from just being part of the noise? It’s no longer the market,” he urges. “Then, scrutinize your own strategy a question of whether you should insert yourself into the and see where it might be lacking, so that you can continually world of content marketing. It’s a matter of when you’re refine your own checklist.” C&IT

MERILEE KERN, MBA Branding, business and entrepreneurship success pundit, Merilee Kern, is an influential media voice and lauded communications strategist. As the executive editor and producer of “The Luxe List International News Syndicate,” she’s a revered trends expert and travel industry voice of authority who spotlights noteworthy marketplace changemakers, movers and shakers. Reach her online at The LuxeList.com. Follow her on Twitter at LuxeListEditor and Facebook at TheLuxeList.

TheMeetingMagazines.com | Corporate & Incentive Travel | March 2020 13 PERSPECTIVE //

A Match Made in Heaven: How Group and Meeting Planners Can Find the Right Venues

BY LAUREN HALL

Enchantment Resort in Sedona, Arizona

et’s take a glimpse inside the mind of planning and attention to detail, a collaborative a modern event planner. On any given approach and a little (or a lot) of help from tech- day, they’re likely consumed with nology. Rewarding? Absolutely. But the modern thoughts of budgets, guest lists, event event landscape, especially with the continued size, space requirements, locations, rise of small meetings and corporate events, pro- venue options, amenity require- vides a long list of demands for event planners Lments, contracts, confirmations and, of course, and venue spaces alike. steadily shrinking timelines. Cue the checklists that never end, and clients’ complete reliance Finding the Perfect Venue that the meeting, event or party they’ve imag- Arguably one of the most important items ined will come to life in a few weeks’ time. No on that list of demands? The venue. In our pressure, right? world, an event can only exist when a venue has Perhaps, contrary to popular belief, event been secured. Oftentimes, the venue will make planning isn’t all glitz, glamour and Hollywood- or break the event, helping to curate the perfect esque parties. Sure, it might be some of that, backdrop to the gathering, meeting, celebration but mostly it requires a lot of work, meticulous or party in question. In the case of a wedding,

14 March 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com the bride and groom might have dreamed about their ideal more. The information doesn’t stop there, though. Without venue space for years, with no detail spared. In the case having to send a single email-borne RFP, you can gener- of a corporate meeting or conference, the venue will play ate an instant quote, capitalize on a last-minute booking a critical role in ensuring attendees are comfortable, sup- opportunity, send (and receive a reply to) an automated ported, engaged, and leave the event feeling inspired and RFP in minutes, book and pay online. No missed phone connected to their company. calls, no days lost between correspondence — ultimately, In the past, this pivotal step was also a notoriously no headaches at all. With floor plans, 3D tours, packages, difficult one. Event planners were tasked with vetting real-time rates and availability all displayed online within a and booking the perfect venue, while hotels and venues user-friendly platform, booking becomes entirely painless. were tasked with marketing their space to prospective Those tight deadlines we spoke of? No problem. You’ve got planners. Supply and demand — this under control. sounds pretty simple, right? Well, From the perspective of the it wasn’t. Burdened by the limi- hotel or venue, we realize a simi- tations of manual processes, the Venue management lar benefit. Freeing their sales staff time required to identify, tour and from the confines of manual RFP book a potential venue for an event “ follow-up, each member of the team simply took too long, while ven- technology becomes can better serve prospective clients, ues’ sales teams struggled to keep answer questions in a timely fashion up with RFPs and basic inquiries. the middleman and provide personalized, atten- Both parties were subject to the tive service. The function space arduous process of email catch-up that venues and receives real-time global visibility and phone-tag, repetitive questions and the platform can be accessed and a far-too-complicated path to planners from anywhere, 24/7. Staff are able booking. Within a landscape that DIDN’T to easily manage the sales pipe- is oftentimes ruled by tight dead- line and compare budgets to actu- lines, this way of doing things sim- KNOW THEY als while ditching spreadsheets in ply wasn’t cutting it for planners favor of instant automated reports or venue spaces. NEEDED, and and built-in resource management. This ensures space is yielded effec- A Better Way of Doing Things that middleman is very tively, and venues can spend time Fortunately, venue management cultivating meaningful, memorable technology is changing the game. relationships with event planners Closing the gap between planners good at his job. that encourage future partnerships and venues/hotels, management ” (and glowing reviews). technology acts as an integral cen- Let’s face it, from planning the tral platform to ensure the process of securing a venue is, event itself to managing budgets, getting permits, confirm- dare we say it, easy. ing transportation and catering, booking security and/or Planners: picture a virtual one-stop-shop marketplace. entertainment, and ensuring attendees have everything they With a few clicks of your mouse, you can find everything need, event planners have enough to worry about. Venue you need that relates to a prospective venue. First, you management technology makes it easier for event managers search by location and date. From there, you scan the list to organize great conferences, events and meetings, whilst of available venues, gauging their aesthetic, capacity details ensuring hotels and venue spaces can effectively market and and price. Once you’ve narrowed it down to a few options, yield their space any time of the year. Suddenly, venue man- you delve a little deeper, taking a 3D virtual tour of the agement technology becomes the middleman that venues grounds and floor plans, viewing options for customized and planners didn’t know they needed, and that middleman packages, detailed descriptions of amenities, FAQs and is very good at his job. C&IT

LAUREN HALL Lauren Hall is the award-winning founder and chief executive officer of iVvy. Hall is a passionate entrepreneur with more than 25 years of business management experience at the executive and board level, successfully building multiple companies from startup to strategic and financial exit. With a background in programming, accounting and marketing, Hall’s expertise spans manufacturing, retail, advertising and technology industries in both South Africa and Australia. She co-founded iVvy in 2009, overseeing its growth to 1,000 clients in 13 countries and expansion to New Zealand, Asia, Europe and North America. Visit ivvy.com.

TheMeetingMagazines.com | Corporate & Incentive Travel | March 2020 15 DESTINATIONGAMING RESORTS // //

by maura keller

DepositPhotos.com

16 March 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com Gaming Resorts Continue to Offer Attendees Everything Under One Roof

hen selecting a loca- many different types of gaming proper- the right solution for that next strategic tion for a corporate ties offered by MGM that will suit the planning session. meeting or incentive exact preferences of event attendees. Of course, maintaining a healthy program, planners And MGM makes a concerted effort work/life balance is also taking center often seek venues to renew, refresh and redefine many stage at The Mirage Hotel & Casino, that offer a good bal- of its properties by adding interesting which now features MGM’s Stay Well Wance of exceptional meeting facilities dining and entertainment options, and Meetings concept. Featuring a video with fun-filled amenities that attend- expanding their reach to the meetings with guided meditation narrated by ees truly will enjoy. As such, more and market. Recently, MGM Resorts com- new-age guru Deepak Chopra, the Stay more meeting planners are turning pleted the expansion of its Grand Con- Well Meetings concept also uses air puri- their attention to gaming resorts. ference Center, adding 250,000 sf to fication to reduce allergens and fumes, For Tiffany Gravelle, CMP, CUDE, the facility. Now MGM resorts boasts optional aromatherapy to support president and CEO at Hello Tiffany, more than 4 million sf of meeting and attendee relaxation, and advanced light- hosting meetings and events at casinos convention space. In addition, proper- ing systems to provide circadian light- and other gaming resorts ing to emulate natural light offers a wealth of inclusive Casinos also have the throughout the day. Chroma onsite resources, such as unique opportunity to therapy, or different color plenty of hotel room choices, themes, is also used to boost full-service spas, workout create their own raving fans energy or inspire moods. facilities, several onsite res- and repeat guests after the Stay Well Meeting attendees taurants, live entertainment, conference is over. also are given access to the gaming credits, banquet Cleveland Clinic Wellness TIFFANY GRAVELLE, CMP, CUDE and meeting rooms, alter- President and CEO online programs tackling native locations for recep- Hello Tiffany nutrition, stress and sleep tions like pools or upscale problems. The Cleveland lounges, ample valet park- Clinic also consulted on ing and concierge. “ties such as Mandalay Bay, ARIA Resort meeting menus and nutrition. “Gaming resorts specialize in keep- & Casino, and Park MGM also recently Spanning more than 90 acres on ing a captive audience with over-the-top underwent expansions to offer more the south end of The Las Vegas Strip, service and experiences,” Gravelle says. space to meeting planners. M Resort Spa Casino also has proven “It benefits them to keep their attendees What’s more, Park MGM recently to be a favorite destination for meeting onsite, enjoying the facilities and spend- partnered with Cisco to establish a and event attendees. The more than ing their money in the casinos. Casinos state-of-the-art meeting space for 92,000-sf, state-of-the-art conference also have the unique opportunity to collaborating, white boarding, video and meeting space at the M Resort create their own raving fans and repeat calling and file sharing using unique includes a pavilion, grand ballroom, guests after the conference is over.” innovative technology. Called the Ide- multiple reception areas and a conve- Take the MGM Resorts Interna- ation Studio, this unique meeting space nient business center. tional properties, for example. From offers an exceptional collaborative Equipped to meet the needs of small- Mandalay Bay Resort and Casino to environment that includes four distinct to mid-sized meetings and events, MGM Grand Hotel & Casino to the layouts and 10 rooms for groups of six the M Resort also features a plethora Borgata Hotel Casino & Spa, there are up to 24. The variety of options provide of gathering spots throughout the

TheMeetingMagazines.com | Corporate & Incentive Travel | March 2020 17 resort, including LUX, the expansive for less money. “Make sure to do a site a 38,000-sf Exhibition Hall, offers the 16th-floor function space, a wine cellar visit to know the layout and condition perfect place for trade shows, large cor- and the Villaggio Del Sole Pool and of the meeting space and guest rooms,” porate groups and social fundraisers. Entertainment Piazza, which includes Murnen says. “Don’t be shy asking for The resort’s flexible meeting space can outdoor event terraces. Of course, no concessions. Let your attendees know also be reconfigured to accommodate visit to M Resort Spa Casino would be what to expect and some options to do groups as large as 5,000 attendees or complete without spending time in in their downtime.” smaller, more intimate meetings. the casino or the award-winning spa Gaming is also at the heart of the Of course, no consideration of gam- — a 23,000-sf oasis to rejuvenate mind, AAA Four Diamond-rated Seminole ing resorts as a meeting spot would body and spirit. Hard Rock Hotel & Casino in Hol- be complete without evaluating The lywood, Florida. The resort wrapped LINQ Hotel + Experience. A meeting HIGH-QUALITY or event experience at The PRODUCT Don’t be shy asking for LINQ includes cutting-edge Emily Murnen, founder technology and 31,000 sf of of Wild Elm Events, an concessions. Let your meeting space, which can be event planning company, attendees know what to configured many ways. The recently held an event at expect and some options LINQ can accommodate up the M Resort. Murnen says to do in their downtime. to 1,000 attendees. meeting planners should EMILY MURNEN CAESARS FORUM is consider gaming resorts for Founder directly connected to The a meeting or event because Wild Elm Events LINQ. This much-anticipated they can often offer a higher venue is a $375 million, state- quality product for less than of-the-art conference center other comparable hotels or resorts.“ up a $1.5 billion expansion in the fall debuting this month. Offering 550,000 “Concessions, such as suite upgrades, and is now home to three hotel tow- sf of space able to accommodate 10,000 amenities, food and beverage discounts, ers, including the world’s first and only attendees, the conference center will or A/V discounts, are easier to come by iconic, guitar-shaped hotel tower with be the first facility of its size built on than at other resorts that don’t bring in 638 luxury guest rooms and an adjacent a single level. In addition to featur- revenue from gaming,” Murnen says. 168-room tower overlooking a new pool ing two massive, pillar-less ballrooms, “Gaming resorts also tend to frequently lagoon. The property also unveiled an CAESARS FORUM will include two update or renovate their facilities, and expanded gaming floor boasting nearly additional 40,000-sf ballrooms and 100 they have restaurants, entertainment, 200 table games and more than 3,000 breakout rooms, along with the Forum and spas onsite, which is a benefit slot machines, a new Rock Spa, 13.5 acres Plaza, Las Vegas’ first 100,000-sf out- to the attendees.” of recreational waterscape, an enter- door meeting and event space. Murnen says that while gaming tainment venue, retail shops and much resorts aren’t right for every event, more. Of course, when it comes to get- GAMING AND BEYOND they can be a great fit for planners that ting down to business, the Hard Rock’s As an event coordinator in Las Vegas, are looking to host a high-quality event 120,000 sf of meeting space, including Tia Coward, of Snap Events, has planned and been to many events held at casino resorts on The Strip and throughout the valley. “Although they sometimes tend to be more expensive, they offer so much more bang for your buck,” Coward says. “It’s very convenient for you and your attendees who have easy access to entertainment after your event — at the slots, movie theaters, restaurants or clubs without having to leave the venue.” Indeed, in today’s fragmented work environments, companies and organizations need to maximize the time their meeting attendees spend face-to-face.

M Resort Spa Casino offers more than 92,000-sf of state-of-the-art conference and meeting space.

18 March 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com That’s why Mohegan Sun is a favorite comedians, championship boxing and casino itself was a draw for our staff of sorts among planners interested in other entertainment. And the venue’s and they also enjoyed the catering from balancing the gaming experience with configurable event space can accommo- the property’s deluxe steakhouse.” the business at hand. The resort, in date from 54 to 1,600 attendees. As Harrington explains, the draw Uncasville, Connecticut, is considered The hotel’s location to the compa- of a gaming resort is that everything an integrated resort — housing two ny’s flagship office in Chantilly, Virginia — dining, entertainment and nightlife meeting facilities under one roof. With — only an hour away — along with the — is in the same location as the event. 275,000 sf of indoor space, the resort venue’s variety of amenities played a “Meeting planners don’t have to coordi- offers plenty of meeting space options. major role in Harrington’s decision to nate with multiple vendors, and attend- In addition, Mohegan Sun also boasts a host the training at there. “Our admins ees can unwind after a productive day 10,000-seat arena and an 18-hole cham- loved the Las Vegas-style atmosphere without having to leave the property,” pionship golf course. of the property,” Harrington says. “The Harrington says. With more than 40 dining venues and an array of entertainment options, meeting attendees can continue their networking well after the formal meeting has ended for the day. The choices include 14 unique venues from private restaurant dining rooms, a variety of bars/lounges to a comedy club and country-western themed venues. “The gaming resort experience is well worth it thanks to all of the lavish amenities and variety of activity options in one location,” says Heather Har- rington, meeting planner and corporate training and development manager at Engineering Consulting Services (ECS). “Planners should pay attention to a gaming resort’s entertainment calendar to try and align their events with upcoming performance acts. Those who are used to hosting events at smaller hotels should make sure to be aware of and take advantage of the resort’s larger meeting dimensions.” THE DIFFERENCE IS ECS recently hosted an annual, three-day administrative staff train- IN THE ing event at Live! Casino & Hotel in Hanover, Maryland. Approximately 60 ECS employees attended and there Positioned at the south end of the The Strip is M Resort Spa were general sessions along with Casino, a boutique Forbes Four-Star retreat, perfect to breakout sessions for more individ- host yourDetails next meeting or conference. With over 92,000 square feet of open and dynamic conference space, ual training. “We chose Live! Casino state-of-the-art technology, impeccable service & Hotel because our Baltimore loca- and breathtaking views, M Resort delivers a unique experience sure to impress your guests. tion did some work with the property Attendees will enjoy the uniquely-designed when their flagship Live! Hotel was guest rooms, suites, seven signature under construction a few years ago,” restaurants and award-winning spa. Harrington says. “It was a no-brainer to choose Live! and show our staff Call 1.866.551.1540 to speak with our sales team. the final project.” Live! Casino & Hotel features more than 40,000 sf of meeting and event 2018 space. In addition, The Hall at Live! is the resort’s new 75,000-sf, three-story mul- tiuse concert and event venue featuring themresort.com some of the nation’s best touring acts,

TheMeetingMagazines.com | Corporate & Incentive Travel | March 2020 19 “Live! Casino & Hotel Seminole Hard Rock was also a great location Hotel & Casino because it gave our staff Hollywood completed a $1.5 billion something to do at night as expansion last fall. a team. Getting dressed up to celebrate with your col- FINE-TUNE leagues at a casino steak- resort can accommodate house with live music is 650 people and is an ideal more exciting than having location for large gather- dinner at a hotel restau- ings and keynote speakers. rant,” Harrington adds. Another Southwest- YOUR NEXT “We noticed increased ern gem is the Inn of the teamwork and bonding, Mountain Gods Resort such as when some of our & Casino. Located in admins with more gam- the heart of New Mex- ing experience showed ico, this gaming resort MEETING. other team members how offers an ideal location to play blackjack and pick for guests who want to out the best slot machine.” experience the beauty of the great outdoors, while ALL UNDER also delighting in the ONE ROOF indoor amenities. Of course if combining Well equipped to han- an exotic locale with gaming ameni- sf of flexible meeting space, ideal for dle any group, Inn of the Mountain ties is more appealing, consider Atlan- everything from full-scale trade shows Gods presents award-winning accom- tis in Paradise Island, Bahamas. The to intimate board meetings. Looking modations with luxuriously appointed ballrooms gracing Atlantis’ expansive for configuration options aplenty? The rooms and suites, a convention center grounds can accommodate up to 4,000 hotel conference center’s 12 meeting with theater-style seating for up to attendees and features the 50,000-sf rooms can be configured into several 3,000 and technological capabilities to Imperial Ballroom, with more than setups fulfilling every aspect of a meet- suit almost any need. 40,000 sf of pre-function space. The ing to create highly productive settings. There’s an abundance of recre- resort’s Conference Center can host up What’s more, Talking Stick offers ation options, including an award- to 4,000 attendees and boasts 30 break- both indoor and outdoor meeting ven- winning, 18-hole championship golf out rooms, three boardrooms, a large ues, providing a beautiful backdrop of course, an indoor pool and workout staging area and a banquet kitchen the Sonoran Desert all while boasting facility, horseback riding, hiking and equipped with additional pan- paddle boating, kayaking tries and state-of-the-art facil- and fishing on Mescalero ities for groups of all sizes. Although they sometimes Lake. For a truly exhilarating When not in meetings or tend to be more experience, the Apache Eagle enjoying the casino amenities, expensive, gaming resorts ZipRider and the Apache event attendees at Atlantis can offer so much more bang Wind Rider ZipTour at Ski participate in various team- for your buck. Apache each offer unique building activities. For exam- and breathtaking rides year- ple, Atlantis offers a Build a TIA COWARD round. Winter months bring Events Coordinator Boat & Hope It Floats Regatta. Snap Events snow to the surrounding Team participants build a Sierra Blanca, inviting guests cardboard boat in the hopes up for an afternoon of ski - that it will be a seaworthy vessel “that award-winning catering; an award- ing and snowboarding at Ski Apache. will float across open water. The set- winning spa; championship golf; live From a gaming perspective, the Inn of ting of Atlantis on Paradise Island also entertainment in the 650-seat show- the Mountain Gods offers a fun respite provides a wealth of memorable activi- room, Degree 270; Players Sports Bar; for attendees to try their hand at some ties for attendees. and Shadows, an elegant martini and of their favorite casino games. If Southwestern charm is more cigar bar. For meeting planners look- The array of gaming resort options DISCOVER YOUR RHYTHM. apropos of the group, consider the ing to a variety of meeting options, throughout the U.S. and Caribbean Scottsdale, Arizona favorite, Talk- Talking Stick includes the Salt River means planners have hundreds of Take center stage on your next event and escape the everyday in a truly extraordinary getaway ing Stick Resort. This Four Diamond Grand Ballroom, which accommodates options to please attendees no matter with limitless possibilities. | 800.937.0156 | HardRockHolly.com | #DiscoverYourRhythm property features more than 100,000 2,000 attendees. The Showroom at the which activities they prefer. C&IT

20 March 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com FINE-TUNE YOUR NEXT MEETING.

DISCOVER YOUR RHYTHM. Take center stage on your next event and escape the everyday in a truly extraordinary getaway with limitless possibilities. | 800.937.0156 | HardRockHolly.com | #DiscoverYourRhythm DESTINATIONINDUSTRY TRENDS // //

Photo courtesy of Details Nashville

Chefs are looking to serve food creatively, such as this tequila-infused watermelon, which is a popular appetizer at Infinity Hospitality Group.

22 March 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com What’s on BY SOPHIA BENNETT Your Plate? hen it comes time to evaluate F&B options for meetings and incentive trips, flavor Embracing the and price may be at the top of your list of Wpriorities. But, for attendees, perhaps Food Factor no component is more important than the experience of eating and drinking items that have an engaging story to go along with them. “That was the biggest takeaway from our annual look at F&B trends for corporate meetings. As attendees travel more, try different types of cuisines and learn about food, they care more about both what they eat and how they eat it,” says Aron Schwartz, executive chef at the Marina Kitchen at the Marriott Marquis San Diego Marina. “Espe- cially in a reception setting, attendees don’t want the chafing dish anymore. They don’t want a huge mound of cheese on a plate. They want individual cheeses and a story about each of them. They want to see a chef cooking and talking to them.” He adds, “Chefs need to think outside the box and think more about providing a restaurant setting than anything else. They need to think about the experience you have in a restaurant that serves 40 to 50 people and how you translate that to a party for 1,000 people.” “No meat” and “no allergens” of all kinds may be the biggest specific food trends to which chefs have to pay attention. And, ironically, “no alcohol” may be the most important thing bartenders have to take into consideration when planning an event menu. “Alcohol is F&B sort of on the outs,” Schwartz says. “Not on the outs like no one is drinking, but people want to have the option of a non-alcoholic drink to go with their dinner or reception — something unique, with complexity, like a cocktail TRENDS but with no alcohol in it.”

TheMeetingMagazines.com | Corporate & Incentive Travel | March 2020 23 Focus on the What and the How Nathaniel Beaver is the owner of made waffle cone filled with fruit and With every event, John Silva, Infinity Hospitality Group in Nashville, whipped cream. Servers place the cones founder, sherpa and chief visionary Tennessee, a full-service event plan- in rustic blocks of wood with holes that at Culinary Eye Catering & Events ning firm that also owns three event fit the food perfectly. Beaver also likes in San Francisco, likes to dig into a spaces — The Belltower, The Bridge to serve candied bacon on top of a shot group’s background and interests and Building and The Quarter — and a glass filled with porter-style beer from determine what will get the attendees catering company. He also gets excited Nashville’s Yazoo Brewing Company. excited about dining. With that infor- about serving food in creative ways and “In our buildings, we’ve found mation, he builds experiences that creative places. “At meetings and espe- new locations to serve food that we are interactive or have an interesting cially incentive trips, the goal is to get never thought of before,” he adds. design component. attendees to socialize, not to provide a “The Bridge Building has three floors Silva has created edible bird nests formal experience,” he says. “We do a with a rooftop bar. We’ve started put- and put them in a tree in a reception lot of high-end cocktail-driven recep- ting someone with a tray of food in the hall; made a “Filet Mignon” from elevator and calling it ‘elevator beets and served it alongside a bites.’ I like the idea of giving confit, made with fingerling pota- I like the idea of someone food right as they toes and asparagus mousse; and giving someone come in the door.” done “make your own ice cream food right as they More formal meals at sandwich” stations, where attend- come in the door. today’s events may also focus ees can scoop vanilla or Ovaltine on miniaturized servings ice cream onto homemade cookies NATHANIEL BEAVER rather than huge plates of food. Owner for dessert. Foods like these spark Infinity Hospitality Group “Smaller, shareable plates that an emotion as much as they quell are served as they’re ready hunger, and that’s his whole goal. as opposed to set courses is a “We want to create a moment that“ tions, interactive food stations and cre- newer trend that’s really developed in takes someone somewhere,” he says. “It ative passed appetizers.” recent years,” says Tejesh Patel, direc- can be reminding them of a childhood A popular appetizer for events, he tor of food and beverage at The Day- experience with a dish, or taking them says, is tequila-infused watermelon. tona in Daytona Beach, Florida. to a location through touching and eat- Staff will put the fruit and an empty Another popular way to serve sit- ing that food. With our corporate clients liquor bottle on a serving platter. down meals is with large dishes that specifically, they’re trying to get people Besides the obvious eye appeal, this have to be passed. “With family-style to open up. How do you get an engineer informs people that there’s alcohol dining, more attendees are able to to have a conversation with a group? in the dish and lets them know what interact with each other and have the You create these “wow” moments and kind of spirit is being used. One of the option to try different things,” says give them something to talk about.” company’s signature dishes is a home- Victor Miguel, executive chef at the Los Angeles Airport Marriott. “It is important because when you have attendees interacting with each other, it allows them to share their experience with the food or the memories they connect with it.” Buffets have yet to go out of style, according to Beaver. But when his company does them, there’s a staff member at each protein and vegetable station who dishes up the food. “It’s not about controlling portions because everyone can have as much as they want. It just

Aron Schwartz (right), executive chef at the Marina Kitchen at Marriott Marquis San Diego Marina, perfects his presentation with Kitchen Supervisor Daniel Luong. Schwartz says attendees increasingly want to know the story behind the food they’re eating.

24 March 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com Infinity Hospitality Beaver also believes Group also offers attendees are looking homemade waffle for more creative food cones with fruit options. They are much and whipped cream. more knowledgeable about food and culinary feels more formal,” he says. practices these days, and For the groups that pre- they’ve eaten or seen a lot fer plated meals, Rafael more types of food in real Corniel, executive chef at life or on TV shows. “It the Coronado Island Mar- raises the bar,” he notes. riott Resort & Spa in Coro- In order to really impress nado, California, says the them, “You have to take a focus is less on creating classic dish and put your elaborate designs on the spin on it so someone says, plate and more on creating ‘I have not seen it served really good food. “We’re like that.’” Hot chicken more about taking what and waffles has been a you’d eat at home and popular dish in Nashville perfecting it, and making for years, but his company it really good. Plates are is now doing hot chicken basic food but done really bites in a waffle rolled into well. We’re trying to bring a cone topped with rose- attendees back to their memories, when cerned that their vegan and vegetarian mary maple sweet tea syrup. they were home and their grandma or attendees have a good alternative. The The idea of food having a story is their mom made something. We just nuance that Schwartz has noticed is another important shift that Schwar want them to think, ‘Wow, that’s really some pushback against manufactured tz has noticed. For example, if a chef good,’” Corniel says. and highly processed meat substitutes. serves carrots at dinner, attendees “I think people are starting to wake have questions about them like “Why Meatless, Mushrooms and More up and go, ‘This Impossible Burger is that carrot? Why did you make this From the Impossible Burger at something that’s made in a lab, and dish? Is it seasonal?” “The days of a fast food chains to Instagram shots I want to eat vegetables and some- chef just putting food on a table is going where the dishes are front and cen- thing that I know where it’s coming away,” Schwartz says. ter, the meatless craze is showing up from,’” Schwartz says. Some of this is tied to the growing everywhere. In Southern Cali- interest in experiencing the fornia, plant-based or vegan location where a meeting meals are very popular, Miguel You create these is held. Rather than eating says. “We have actually added “wow” moments and food that has come from vegan dishes to all of the outlets give them something thousands of miles away, here on property.” attendees want to eat food Corniel has also seen a rise to talk about. that comes from local farms in requests for meatless meals. JOHN SILVA and has a tie to the local He attributes it to the growing Founder, Sherpa and Chief Visionary community. They want veg- health craze in America. “People Culinary Eye Catering & Events gies from the farm where are just more conscious of what the chef shops and pork they’re eating and how balanced from the ranch where they of a meal they’re getting,” he says. That“ Rather than offering a meatless meal buy meat for their family. means more vegetable-centric dishes, because it’s meatless, he believes the People are also still very commit- more alternative proteins, such as more important trend is to offer creative ted to the idea of farm to table. “I’m not beans or lentils, and more requests for meals. That may mean serving a meal sure farm to table is a ‘trend’ anymore,” plant-based meat substitutes. When where a vegetable is the centerpiece Silva says. “On the coasts and in the people do request meat, they’re more and it’s prepared in a way that people south, it’s an expectation. It’s become likely to ask for chicken or seafood than have never seen. The Marriott Marquis’s muscle memory.” red meat, he says. Marina Kitchen recently created a dish Patel feels very much the same Beaver and Schwartz are getting where a head of radicchio was brined, way. “The sustainability trend reigns fewer requests for fully meatless meals, grilled and then finished in the oven, supreme — from sourcing ingredients although planners are increasingly con- much the way a steak would be cooked. and produce from local farms and

TheMeetingMagazines.com | Corporate & Incentive Travel | March 2020 25 vendors to utilizing ingredients from root-to-stem in both dishes and cocktails,” he says. As planners and participants gain a deeper understanding of how what we eat impacts the planet, questions about food waste are increasing. “No one used where bold to ask about food waste and now people are asking about it,” Beaver says. Besides environmental concerns, food waste touches on issues of community impact and fiscal responsibility for sponsor organizations, as well as a desire to simply take better care of the resources we have. “Personally, takes root I believe food is a commodity and we should respect it and take care of it,” Schwartz says. “I think we all grew up with, ‘Finish what’s on your plate, don’t let it go to waste.’” DepositPhotos.com Planners concerned about food waste should talk to the chef and sales Planners can mitigate food waste by communicating with the chef and manager about overage percentages, sales manager about overage percentages, portion sizes and programs to deal with any leftovers. portion sizes and programs to deal with any leftovers. “People don’t eat as much anymore, and we as chefs need to watch with people being healthier and watch- With this desire for storytelling that,” Schwartz says. “We need to make ing what they’re putting in their body,” comes the need for more bartender sure we’re not overproducing.” Many Corniel says. “People still want to feel education. That’s something Beaver is venues and caterers, including Beaver’s like they’re having a nice cocktail but providing to his staff. He’s also look- properties, make leftovers available to they don’t want the alcohol in there.” ing for ways to provide attendees with staff. The host company can typically For people who do want alcohol, more alcohol-based experiences. pack up leftovers and take them home, there’s increasing interest in craft spir- “At the Belltower, we have what’s or ask the venue about programs to its — something that’s getting more called The Tasting Room, where we deliver food to homeless shelters or popular as more local distilleries open have 95 bourbons, scotches and whis- social service organizations. kies. It’s a tasting experience, Food labeling is another Chefs need to think so you’re not paying for every topic that’s important for outside the box and think drink. You can try anything planners to discuss with more about providing a and hear the story about it.” venue staff. Attendees these restaurant setting than Patel adds, “Our cocktail days place high value on culture is a big part of The knowing what their food anything else. Daytona’s identity, as we’re contains, both because of ARON SCHWARTZ focused on beverage trends food allergies and changes Executive Chef that pertain to groups, such Marina Kitchen at the Marriott Marquis in diet. Many of the tech- San Diego Marina as non-alcoholic cock- nology companies that tails, cocktails with unique Silva works with are start- “ spices, superfoods and other ing to require not just allergen label- around the country. As was true of unique ingredients,” Patel says. ing, but full ingredient lists. They may the craft beer movement that boomed Storytelling is big here too. The also expect servers walking around the before it, people like the higher quality hotel bar’s name, Blue Flame, comes room with appetizers to be able to pro- that can come with an artisan product. from the legend that moonshine was duce information about what’s in the They like supporting local businesses, once lit on fire to determine its qual- food without too much trouble. and don’t want to drink the same ity. A yellow flame meant tainted, a Get inspired in Silicon Valley. things they can pull out of their liquor blue flame meant it was fine. The bar Mocktails and Other cabinet at home. “They want new offers a signature moonshine-lighting San Jose has an entrepreneurial spirit that shines. But there’s so much more to Beverage Trends experiences, and they like a story,” ritual for attendees to enjoy, along with Silicon Valley’s capital city. Enjoy the great outdoors on a ropes course through Most agree that mocktails are one Miguel says. “What is the spirit? Who reassurances that, today, the flame is towering redwoods or a picturesque hike to a nearby winery. Then, explore of the biggest trends. “That’s all tied in makes it? Where does it come from?” just for show. C&IT San Jose’s creative scene – from inspiring street art to innovative cuisine. sanjose.org/meet 26 March 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com where bold takes root

Get inspired in Silicon Valley.

San Jose has an entrepreneurial spirit that shines. But there’s so much more to Silicon Valley’s capital city. Enjoy the great outdoors on a ropes course through towering redwoods or a picturesque hike to a nearby winery. Then, explore San Jose’s creative scene – from inspiring street art to innovative cuisine. sanjose.org/meet DESTINATION //

Technology, such as large-format video boards, has brought meeting rooms into the 21st century.

BY MAURA KELLER

hen you think of the to 58%. Europe has seen an even larger rooms from multiple locations, bring- meeting rooms of a increase, jumping from 49% up to 66%. ing in participants from other parts of few decades ago, what “Adjustments like having cameras the world or co-workers who are work- comes to mind? Car- built into TV monitors or installing ing from home. This requires a reliable ousel slide projectors better audio systems improve the effec- collaboration technology that allows for presentations? tiveness of virtual/hybrid meetings by for seamless sharing of information. Certainly. Poster-sized easel paper for supporting more seamless communica- “While videoconferencing is popu- Wbrainstorming? Absolutely. A central- tion,” McNairy says. lar, the most critical part of a virtual ized speaker phone for collaborative Indeed. As Jason Vossler, product meeting is audio,” Herr says. “Seeing discussion with those not in atten- line manager, Dell Large-Format Mon- someone on the screen is nice, but if you dance? Definitely. Luckily, today’s meet- itors explains, meeting rooms have can’t hear them properly, the meeting is ing rooms have dramatically changed to evolved from being a physical space likely not going to be productive.” Cap- become technologically advanced set- that only facilitate face-to-face meet- turing the audio from a speakerphone tings that help facilitate better engage- ings to one that allows for collabora- on the table of a conference room has ment of meeting attendees. tion from anywhere in the world with limitations, so many meeting rooms According to Linda McNairy, global participants joining meetings virtually. are being networked to include dedi- vice president, Americas – American “Modernizing the meeting space cated microphones that are placed on Express Meetings & Events, the defi- and simplifying the end-user experi- the tabletop or even mounted overhead nition of meeting room has evolved ence is also necessary to attract and to capture audio from meeting partici- over recent years to support vari- retain millennial talent in the work- pants without picking up the shuffling ous meeting types. place,” Vossler says. “This year, mil- papers, vibrating cell phones and slid- “With alternative spaces, indoor, lennials will make up 50% of the global ing of materials that can disrupt audio outdoor, experiential, virtual, etc., the workforce. They’re drawn to environ- on some tabletop microphones. options are endless, based on ongoing ments with comfortable spaces, outfit- Shure recently commissioned a demand from meeting organizers and ted with modern technologies that will study of 401 business professionals and attendees to deliver on event experi- improve their productivity.” IT decision-makers with Illuminas, a ences and individual attendee perso- firm specializing in market research in nas,” McNairy says. Virtuality at Its Best the tech industry and found that 87% Although in-person meetings are Today’s meeting rooms are all about said virtual meetings were critical and still far and away the standard format, the sights and sounds of the event. 86% confirming that they are growing hybrid/virtual meetings are growing in Visual attributes are vital components in importance. In fact, three out of four some regions according to American to engage meeting attendees but so, said their businesses plan to allocate Express Global Business Travel’s 2020 too, are the sounds within the space bigger budgets next year to accommo- Global Meetings and Events Forecast. — whether it is an expansive meeting date virtual meetings. And comparing last year’s survey room that holds 200 or an intimate As such, Herr stresses that virtual results to the 2020 results of the per- boardroom for 12. meetings are growing in importance centage of planners who use hybrid/ As Peter Herr, associate director and, as a result, there are four key virtual meetings in more than 10% of of Global Marketing, Systems Group, areas that meeting planners need to meetings, North America has seen an at Shure Inc. explains, meeting rooms focus on to make this virtual under- uptick in that number, going from 43% have evolved to become virtual meeting taking a success:

TheMeetingMagazines.com | Corporate & Incentive Travel | March 2020 29 Whether in a room with 200 or 12, good visual and audible components are important to engage attendees.

Recently, Vossler has seen companies moving from the use of traditional white boards and projectors to large- format monitors in meeting rooms and classrooms for their collaboration needs. “In today’s fast-paced workplaces, collaboration is paramount and central to the culture and work- flow,” Vossler says. And while connectivity is key within today’s meeting environment, high- quality meeting spaces play a big role DepositPhotos.com in the overall meeting experience for • Network — The first step is to Herr also thinks technology will meeting planners and attendees alike. As ensure the meeting room is configured play a greater role in overall ease of use McNairy explains, if the business portion with a network and is ready to support within the meeting room environment. of an event takes place in a stuffy, win- networked audio. It has to be simple for the users to par- dowless room, even the most engaging • Security — Of course, when dis- ticipate in the meetings without wor- offsite activity cannot make up for that. cussing the network, one crucial con- ries about setup. “This is an ongoing issue for meet- sideration is security. Many audio “What we’re seeing now is technol- ing professionals. Many of our 2020 devices can be password protected, ogy really improving audio quality of Global Meetings and Events Forecast and it is also possible to encrypt the meetings, so people are able to hear survey respondents cited the need for networked audio stream. each other in a much clearer way,” Herr more inviting spaces with natural light,” • Acoustics — Once you’re happy that says. “Only 36% of business profession- McNairy says. American Express’ Meet- everything is as it should be with the A/V als surveyed believe their organizations ings Express platform, which provides gear and the network, it’s time to look at have the right technology to support users with a consistent global program the meeting room itself. The importance virtual meetings.” for sourcing small, simple and recurring of room acoustics should never be under- meetings, allows users to add specific fil- estimated. After all, if you were designing Where Design & ters when searching for a venue includ- a music studio, you wouldn’t just throw Functionality Meet ing accommodation and natural daylight. a pair of loudspeakers in any room and Connecting, presenting and collabo- Matt Woodburn, co-founder of ESP expect them to sound amazing; you’d rating effectively are universal business Presents and Exchange 312, adds that, want to make sure that the room was concerns. As Vossler explains, ease of with offices heading toward a more treated properly so that the loudspeakers use, quick start up time, on-screen collaborative open seating commu- sounded their best in the space. The same annotation with data capture, wireless nity floor plan, it’s even more impor- thinking should also be applied to confer- casting and remote collaboration capa- tant now to have private spaces that encing systems. No amount of technology bilities are the top five requests within exude creativity, comfort and flexibil- can fix your outbound audio if the room a 21st century presentation solution. ity, while keeping the meeting focus itself is acoustically poor, so invest time “Meeting planners and attendees the top priority. in this at the early stages. What makes a are looking for easy-to-use technol- “We’re seeing an advancement in good sounding space depends on your ogy that drives a seamless user expe- built-in-technology, improvement of needs, so it’s worth speaking to acoustic rience in the meeting space,” Vossler sound treatments and overall a more consultants if your budget allows. says. “When we use our computers creative approach to the design,” • Microphone selection — Central to and smartphones, we expect a fast and Woodburn says. ESP Presents is an the quality of audio is the microphone seamless experience. This includes event production firm that creates being used. Meeting planners want to being able to instantly share infor- innovation-driven experiential events. make sure everyone in that room has a mation, chat over video and connect The company works alongside national voice. There are a number of different accessories that boost our experience brands, creative marketing agencies methods to cover everyone effectively, or productivity.” And, yet, when it and major nonprofit associations. whether wired, wireless, table or ceil- comes to conference rooms and other Take the Oregon Convention Cen- ing arrays, and a number of innovations shared spaces, meeting planners often ter, which recently completed a $40 that can make achieving reliable, high- struggle to find the same straightfor- million renovation. Part of that momen- quality audio much easier. ward, uncomplicated experience. tous project was updating the venue’s

30 March 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com meeting spaces. As Craig Stroud, exec- Design. “We’re seeing a shift toward some clients that respect the uniqueness utive director of the Oregon Conven- residential-style furniture, plusher tex- of a historic property, for instance, and tion Center (OCC) explains, the OCC tiles and artwork, and we always design so we help them incorporate that vibe team has found that meeting attend- flexible configurations that can accom- into their event. Other clients prefer a ees today expect venue interiors to be modate many different guest scenarios.” blank slate and consider a property’s design-forward with bright, updated Stacy Elliston, co-founder and prin- uniqueness to be a distraction if it car- surroundings, locally made artwork cipal at Studio 11 Design, also adds that ries over to the meeting space,” Galle and plenty of natural light. meeting rooms should feel like collab- says. “Hotels have adapted by keep- “Attendees want to be inspired by orative work environments that are ing their character in the open spaces their surroundings, so a huge focus of flexible to how peoples’ needs change but ensuring meeting rooms are sleek, the renovation was a design refresh throughout the day. flexible and have natural light. Natu- inspired by Oregon’s natural beauty,” “By integrating technology into the ral light, by the way, is something that he says. “The focus included incredible design approach, we’re able to create most of our clients cannot live without. ceiling installations, such as a reverse spaces that feel intuitive,” Elliston says. It’s not a trend. Our clients are never topographical map of the Cascade going back to meeting rooms with mountain range as well as sepa- four solid walls.” rately hung honeycomb pieces in It’s not a trend. It’s a fine line to walk because the Oregon Ballroom. The ceiling Our clients are Special D Event’s clients, for installation in the ballroom creates never going back to example, expect the venue to pro- the effect of looking up through a meeting rooms with vide a true experience and/or be forest canopy to those below.” four solid walls. a destination that authentically These design touches serve represents the area. Galle and her functional purposes as well. OCC CAROL GALLE, CMP team share their clients’ frustra- President and CEO leadership has also found that Special D Events tion with large cookie-cutter type attendees and planners want tech- hotels where you could fly in, nological flexibility from their “ meet and fly out without ever get- meetings — namely flexible projection Examples of elements that create this ting a sense of the community. “But,” capabilities, various lighting forma- sense of ease and modernity include Galle says, “as much as we love the tions and colors — but they don’t want dimmable lighting and furniture with creativity and style of boutique hotels, to have to view the equipment itself. built-in charging convenience.“It has sometimes we simply need a larger So as part of the OCC renovations, become important to provide a place or property that offers multiple meeting state-of-the-art A/V, projection and places for those that must step out of a rooms of different sizes.” lighting equipment have been expertly meeting to take a call be able to do so in a She adds, “Successful evolution for hidden behind the ceiling installations. more private, quiet area,” Elliston says. larger properties means incorporating OCC has also created hidden wall pan- Carol Galle, CMP, president and CEO character into the building design and els, adorned with upholstered wallpa- at Special D Events, says meeting plan- open spaces while offering meeting per picturing a forest grove, that are ners know it’s a challenge for properties rooms that are modern, high tech and able to open. “The unsightly equipment to be all things to all people. “We have have natural light.” can then be hidden behind the panels until its needed, out of sight and out of mind,” Stroud says. Coveted Design Attributes With technological designs aside, the interior of today’s meeting rooms are also dramatically changing. “The boardroom narrative that was iconic of meeting rooms in the past is being replaced by an inspirational turn that aims to create a more unique residential experience,” says Kellie Sirna, co-founder and principal of Studio 11

The Oregon Convention Center’s Oregon Ballroom was refreshed with ceiling tiles to mimic looking up through a forest canopy.

TheMeetingMagazines.com | Corporate & Incentive Travel | March 2020 31 example, the holographic technology carried very specific lighting and connectivity requirements. We would not have been able to utilize this technology if our meeting space was not equipped to support these requirements.” TAKE A NEW LOOK According to Sarah Neukom, co- founder of ESP Presents and Exchange 312, technology will continue to advance AT THIS HISTORIC CITY. as more companies are exploring remote work environments. So coming together from various locations will remain at © Dell Inc. the forefront. “And making sure that creativity can be inspired through Modern meeting rooms have the latest technology to make communicating productive conversations and tools to remotely with other workers through video and audio easier, which fosters get there — digital white boards, com- creativity and collaboration. fortable chairs, easy access to healthy snacks and drinks,” Neukom says. “A When it comes to the technology of their meeting, so I’d say this is some- successful meeting is when everyone gracing today’s meeting rooms, Galle thing that is certainly being expected is engaged, productive and leaves with says the affordability and flexibility of the meeting room environment,” more inspiration than they started with. of flat screen displays allows plan- continues McNairy. The environment that’s created is what ners to configure the meeting room set In addition to sustainability, secu- fosters all of that.” any number of ways. rity and data privacy will continue to Moving forward, Vossler foresees “Even when the monitors are built be a focus area for the meetings envi- meeting rooms will evolve to include in, which we love because it saves ronment, especially elevating venue frictionless technology that is more intu- our clients money, the look is much privacy, and having secure Wi-Fi for itive and user-friendly. “Imagine walk- cleaner,” Galle says. ing into the meeting space “Years ago, we worried and the display technol- that windows in a meet- Modernizing the meeting space ogy automatically detects ing room would compro- and simplifying the end-user that you’re in the room mise A/V. But, now, the experience is also necessary through the use of prox- exceptional brightness to attract and retain millennial imity and biometric sen- of the newer flat-screen talent in the workplace. sors so your presentation monitors eliminates any is automatically cued up JASON VOSSLER concerns about daylight. Product Line Manager to start without fiddling The intersection of moni- Dell Large Format Monitors with the settings,” Vossler tors that tolerate daylight says. “Coupling this with with a global interest in “ analytic data capture healthy work environments changed meetings and events where confiden- allows administrators to tailor their pre- the conversation about meeting space.” tial information is being shared. “I sentation environments based on the believe technology will also drive meet- user experience, providing valuable ROI On the Horizon ing room design and enhancement, as data to justify their investment.” Engagement within the meeting engagement and technology are closely As technology evolves, more meet- room environment is still the central linked,” McNairy says. “For example, ing rooms will be better synced with theme of the meeting industry today. meeting rooms will have to support other elements. “A key thing to remem- As McNairy explains, meeting plan- growing utilization of augmented real- ber is that achieving high-quality audio ners are tasked with making sure that ity and holographic technology.” in rooms of different shapes and sizes attendees are fully engaged with an McNairy recently presented to a doesn’t have to be a difficult task,” Herr event so they are using a variety of strat- room with more than 800 attendees says. “By following a number of guide- Our long-time strengths of world class assets and walkability, combined egies. “Whether that means choosing via holographic technology, and could lines, both technical and non-technical, with our profound commitment to you to forge a partnership that drives an outside-the-box venue, introducing both hear the audience and see them so it’s possible to improve the acoustics of unparalleled success in producing an energizing experience for your local culture and food to attendees, or that she could interact naturally even a room and create a space that is not executives, exhibitors, and attendees have been reimagined. incorporating wellness into the meet- though she was in a capture studio out- only comfortable but fit for a purpose The result...meetings that exceed your attendance, financial and business ings program,” McNairy says. side of the general-session room. — facilitating communication and col- goals and imprint memories of experiences talked about for years. “Also, many clients are requesting “Other elements in meeting rooms laboration, sharing information and Choosing New Orleans is a win for you! Call us at 877-366-7425 or visit sustainable choices across all elements will have to evolve,” McNairy says. “For making decisions.” C&IT NewOrleans.com/Meetings to book.

32 March 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com TAKE A NEW LOOK AT THIS HISTORIC CITY.

Our long-time strengths of world class assets and walkability, combined with our profound commitment to you to forge a partnership that drives unparalleled success in producing an energizing experience for your executives, exhibitors, and attendees have been reimagined. The result...meetings that exceed your attendance, financial and business goals and imprint memories of experiences talked about for years. Choosing New Orleans is a win for you! Call us at 877-366-7425 or visit NewOrleans.com/Meetings to book. TRENDSDESTINATION// //

BY CYNTHIA DIAL

There is no shortage of ways to entertain attendees. How about a zoo encounter?

34 March 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com How to Add an Engaging Edge to Your Next Event

uestion: What single ele- “For meetings with heavy-duty One of Trainor’s more innovative ment in a corporate or business content that last several days, methods of entertaining involved video incentive event can best entertainment can be an excellent way mapping and the utilization of travel transform it from ordi- to alleviate the intensity of a hard-hit- images projected onto the walls and nary to extraordinary? If ting business agenda,” says Rich Gib- ceiling of an all-white room — a three- Q your answer is entertain- bons, president of Speak Inc. He elabo- course adventure that ‘transported’ ment, you’re correct, so keep reading rates that utilizing a humorous emcee, the group to Spain with appetizers, for insight from the experts. as well as a late afternoon or evening Italy with the main course and France “The demographic of the attendees entertainer, can help break up intense with dessert. Conceived for a recogni- is always what I think of first when it sessions and allow attendees a chance tion program in Miami and paired with comes to entertainment,” says Jaclyn to regroup and better focus. food, music and atmospheric perform- Trainor, CIS, associate program man- ers, talent included Flamenco dancers ager with Bishop-McCann, a special- CONSIDER YOUR BUDGET to represent Spain, LED ballerinas for ist in the production of national and Trainor says the next step after con- France and an aerialist during the Italy international meetings, incentive pro- sidering the demographic of attendees portion. Even the wait staff participated grams and events. is considering your budget. She asks, by first wearing Spanish-style hats and She asks, “Who are my stakehold- “What can we afford — big name enter- red kerchiefs, then Italian-inspired ers in this event? What chef toques and aprons are my clients and their and ending with berets. executive team comfort- They are the ones we work so She says, “Audience able with, and can we push hard for and if the audience is everything. They are them outside their com- doesn’t have a good time, then the ones we work so fort zone to create a great we didn’t do right by them. hard for and if the audi- experience for the over- ence doesn’t have a good all demographic? Or can JACLYN TRAINOR, CIS time, then we didn’t do Associate Program Manager we do something they’ve Bishop-McCann right by them.” To best never seen before?” appeal to your audience, “Most events are bor- she suggests starting the ing,” says Dr. Elliott B. celebration at the curb Jaffa, a behavioral and marketing“ tainment or a great interactive DJ with with such embellishments as a liv- psychologist, principal of Dr. Elliott atmospheric entertainment to enhance ing champagne wall or even using a B. Jaffa Associates. “Try to ensure the experience?” graffiti artist as she did to add edge your event is not.” To do that, con - Although budgets always drive the to a corporate incentive trip in New sider the audience’s age. For a mature level of entertainment, Trainor says you Orleans. “At the end of the event, it’s audience, for example, the doctor can get great performers at every mon- always about how they feel.” suggests hiring an oldie singer; but, etary level. Thus, while tighter budgets rather than having them sing, have may be best served with local talent, F&B ALSO ENTERTAINS them tell stories about people with more generous ones tend to be a lot trick- Food can be entertainment too. whom they’ve worked. His sugges- ier. “You have their tech rider, personal “We work with people who are food- tion: Kenny Vance, founder of Jay rider, travel, entourage, meet and greets, ies,” says Melissa K. Land, director of and the Americans, who was also the etc. Then you must dedicate a team sales and marketing with Table Topics, musical director for Saturday Night from your side to handle the big name, a custom tabletop manufacturer for Live and whose wealth of knowledge so ensuring that your staffing is properly the hospitality industry headquartered on the early days of rock and roll is equipped to deal with big name enter- in Elberta, Alabama. “They are about beyond entertaining. tainment is a key factor, too,” she says. the food and anticipate great food with

TheMeetingMagazines.com | Corporate & Incentive Travel | March 2020 35 great wine. Their expectations are high, Orange Beach Tourism, concurs with Twinkies to its signature Bushwacker and we always want to exceed them.” Land’s commitment to the F&B scene. drink. But in addition to its food and Explaining the selection of Perdido “The best way to help attendees truly venue appeal, Gendler urges planners Beach Resort on Alabama’s Gulf Coast immerse into the destination is by to capitalize on the region’s greatest for the company’s National Rep Meet- incorporating local food and bever- assets — its beach and water. ing, Land says, “With so many of our age tastings into their experience,” manufacturer reps from land-locked, she says. Among this Alabama area’s BIG NAME OR NOT? cold weather states, this region’s cli- renowned venues are Big Beach Brew- Regarding celebrity versus lower- mate and views play a huge part in ing Co. and the Flora-Bama lounge. profile talent, Gibbons, who is a spe- giving them the ‘wow’ cialist in speaker enter- factor.” She adds that this tainment, thinks that if property is a customer The best way to help attendees the audience’s attendance and that Table Topics truly immerse into the is obligatory or a given, likes to promote resorts/ destination is by incorporating incredibly talented per- facilities that have pur- local food and beverage formers with no celebrity chased their product. tastings into their experience. sizzle typically blow the “We knew that Voyagers, spectators away. “In this BETH GENDLER, CMP, CDME the resort’s restaurant Vice President of Sales dynamic, modest expec- committed to authentic Gulf Shores & Orange Beach Tourism tations at the outset are Gulf Shores cuisine, was wildly exceeded, leaving operated by Chef Brody the audience pleasantly Olive, an award-winner, and “we love The destination’s only brewery, Big surprised and delighted. The warning, what he does with ingredients. Plus, Beach serves up the opportunity for however, is that the exact opposite fre- he likes to use local vendors like craft beer and food pairing dinners quently happens with big-name celeb- Sweet Home Cheese Farm, which with a local chef, as well as trivia rities as outsized expectations can be was used in many of our appetizers,” night team-building opportunities. challenging to meet.” she says, adding, “We also wanted a Flora-Bama, a legendary beachside Jordan Langer, president and venue with an onsite restaurant and honky-tonk complex that straddles founder of Non Plus Ultra, a company bar to ensure they didn’t have to leave the Florida-Alabama border, has mul- that manages and operates such San because, to be honest, it is like herding tiple bars and five live music stages. Francisco Bay Area event space ven- cats to get them all back to the same Considered one of the last Ameri - ues as The San Francisco Mint and location on time.” can roadhouses, its food and bever- The Palace of Fine Arts, adds, “In Beth Gendler, CMP, CDME, vice age offerings range from crispy dill my experience, working with celeb- president of sales at Gulf Shores & pickles, fresh oysters and deep-fried rities or influencers can often be a poor choice as it may not be a good value.” He says that not only do large performers typically demand big fees, but that their production and rid - ers are also massive investments. “In the Bay Area, people typically like to work with local artists, so sometimes the less-famous person will actually bring in a bigger crowd and a much more positive vibe to the event.” Trainor adds that some of her favorite and most well-received entertainment choices have been the most unexpected, citing the example of getting a local music legend to perform for a gathering of incentive attendees in Hawaii. “No one knew him by name but, as soon as he started to play, the

Nothing beats the Flora-Bama lounge for a deep immersion in local culture and entertainment near the Florida-Alabama border.

36 March 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com Food, whether by presentation or by cooking classes and demonstrations, has long entertained attendees. entire room was electrified, and the attendees were glued to him more than I’ve seen for even big-name entertainment,” she says. The exception to this non-famous person rule might be the keynote speaker booked for the annual meeting of a corporate tech company coordinated by Cindy Y. Lo, DMCP, owner and chief event strategist of Red Velvet Events Inc. Set on having an A-List celebrity, the company’s selection process was guided by Red ing the purpose of the keynote: 1) They Michelle Obama. I had to preface that Velvet’s Lo and Extraordinary Events, were using the keynote’s fame to help she was not within their initial budget a Los Angeles-based event manage- secure a sold-out conference and 2) and asked how open they were to a ment company. While the tech com- They wanted an inspirational message. budget increase. The other caveat was pany was pretty committed to having a “By coincidence, this was the last year that Mrs. Obama was not accepting high-profile speaker, she realized two the Obamas were in the White House, public speaking engagements at that things when digging further and ask- so I went out on a limb and suggested time. So, we took our turn — it was like

THINK EXPERIENTIAL Hands-On Entertainment Gives Planners a Leg Up ith “experiential” the buzz experience.” A recent success the word in today’s arena of Rock the Stars gives team cites is a social event at a W entertainment, here’s what attendees a chance nightclub with Rock the Stars. This has worked for the pros. to take the stage is a team-building experience that Jordan Langer, Non Plus Ultra: to perform their gives participants the opportunity favorite songs. “We’ve had major success with event to write songs and perform them in entertainment that is interactive.” He costume with real instruments and elaborates that there’s a trend right even write lyrics to popular songs now where people want to truly engage based on meeting themes and debut with one another. Mixing in activities them with the backup of a live band. for attendees to mingle and talk might Final assessment: The group was so be much more successful than a big, engaged, there was a line to be a loud performance. “I think it’s safe to part of the band. say that deep down people want to Beth Gendler, of Gulf Shores & get off their phones and have a real Orange Beach Tourism, says, “We conversation with real people. Souls strive for everything we promote as are craving interactive fun.” a destination to be experiential.” One Shannon Byck and Lynne Coyne, program that can be easily integrated Intuitive Conferences + Events: into corporate and incentive agendas Entertainment options that have is found in the region’s new Signature experiential components and are Experiences — from learning to fish or immersive experiences are always the art of making gumbo to kayaking a success. “Attendees love to with dolphins — all participatory be hands-on and be a part of an © Rock the Stars entertainment. C&IT

TheMeetingMagazines.com | Corporate & Incentive Travel | March 2020 37 Music is an important part of what keeps the cultural spirit of New Orleans alive.

MEET IN “MUSIC CITY” MUSIC MAKES Known around the globe as “Music City” is Nashville. “We always encourage groups to incorporate live music MEMORIES into their events and meetings,” says Adrienne Siemers, senior vice president of sales, Nashville Convention & Visi- Want to Leave a Lasting Impression? tors Corporation. As home to all genres of music, as well Locals Know Best as many musical professionals, this southern city has no shortage of live entertainment enticements. “From song- ome destinations are simply destined to be musi- writers, rising acts, A-list talent and award-winning art- cal magnets for meeting planners. Many are ists to intimate venues like the Bluebird Cafe and The Lis- obvious and some not so obvious, so here’s what tening Room Cafe, to historic spots including the Ryman you need to know from those in the know about Auditorium and the Grand Ole Opry, Nashville has music Slocales ready to set your stage with the best. venues and talent to fit every genre, every audience size and all musical tastes,” Siemers says. Serving up details, CREATIVITY AND CULTURE she adds that songwriters, whose names you may not IN THE CRESCENT CITY know but you’ll recognize their hits, are great at adapting “There is music around every corner in New Orleans,” any corporate theme or highlighting preferred messaging says Stephanie Turner, vice president/convention sales during meetings and events. and strategies, New Orleans & Company. Known for its festivals, celebrations and creative culture, this city is CALIFORNIA DREAMIN’ packed with one-of-a-kind entertainment venues from While not at the top of most planners’ list of well-known the new Fillmore New Orleans to the nearly 70-year- music hubs, Montage Laguna Beach, a resort known for its old Preservation Hall. Nowhere else in the world will backdrop of the Pacific Ocean and the property’s classic you find a place like Mardi Gras World, where it’s pos - craftsman-style architecture, should be a consideration due sible to host events among genuine Mardi Gras floats to its Southern California location. “In general, our plan- with live entertainment, such as aerialists, stilt walkers, ners are looking for different and more unique choices,” musicians, tarot card readers and more. And it’s also not says Deanna Jones, director of catering and conference ser- unusual to see second line parades with music and revel- vices at Montage. Some artists booked through Montage’s ers walking through the city any day of the week. Many entertainment broker include dueling pianos, an electric groups use this local tradition as a fun way to transport violinist, a harpist, Chapman stick, steel drums and even attendees to and from venues, as well as kick-off or close- a Cirque du Soleil-style troupe, which performed on the out larger events. Add such distinctive inclusions as the ocean-fronted lawn. “Current trends tend to be those Mardi Gras Indians, Merry Antoinettes, 610 Stompers outside the box and, with our proximity to Los Angeles, and Black Magic Drumline, and other New Orleans-style the ‘Entertainment Capital of the World’, accessing these entertainment is unmatched. unique performers can be quite easy.” C&IT

38 March 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com The Grand Ole Opry — an institution in Nashville — continues to entertain attendees who visit that destination.

buying a house for the first time in a hot market. Extraordinary Events suggested that our client’s executive team write a letter detailing why we wanted her as the keynote and then to wait patiently. She accepted our offer and, to this day, I can honestly say this was one of the best keynotes our team has been involved in securing,” Lo says. Regarding the pocketbook, Lo underscores that budgeting is not simply the cost of the entertainment. “It’s all the costs associated with the entertainment. Do we need an extra generator? Do we need special backup dancers? Do we need distinctive lighting? Unique staging? Additional green rooms?” Her advice: If you’re on a budget don’t bring in a celebrity; 2) Fit for the client — When brain- are on the same page. When looking at get creative and think about options. storming ideas for social events, the cost-effective possibilities and working She adds that you should not hire a Intuitive team suggests you stop and on a lean budget, you can consider such celebrity without asking if they’ve assess who is the audience, what is options as an interactive DJ or even put done a similar job before because not the company mandate and will the attendees in the spotlight with kara- all celebrities are created equal, and entertainment reflect this. “We once oke. Whereas, with more flexibility you you don’t want to end up losing your booked a musical duo for an annual can contemplate trendy items that can client or job over a mismatch. conference that was entertaining be customized and are exclusive. but was not a fit for the group as the 4) Theme — Is there an over- SET CLEAR GOALS attendees were looking to dance. The riding event theme that entertain- Shannon Byck, CMP, managing part- entertainment did not lend itself to ment can support? And, if so, con- ner, and Lynne Coyne, CMP, CITP, man- joining in, so all sat during the entire sider using taglines. ager, event services — both 5) Past experiences — with Intuitive Conferences + “We’re always looking to Events, a full-service meet- I can honestly say this was showcase something new ing, conference and incen- one of the best keynotes and unique. The end goal tive travel planning company our team has been is to provide them with — list their top five enter- experiences and entertain- tainment considerations in involved in securing. ment choices they have not order of importance: CINDY Y. LO, DMCP had before.” They suggest 1) Event goals and objec- Owner and Chief Event Strategist looking at what has already Red Velvet Events Inc. tives — What are the clients been done and what types trying to achieve with this of entertainment they liked particular portion of the event “ and did not like. and how does that fit into the overall evening or left early. This taught us “We cannot say enough about objectives of the meeting/conference? the importance of matching the enter- immersive experiences being a cur- “When we have our planning meet- tainment to the client.” rent trend in event entertainment and ings with clients, we always get them 3) Budget — There are entertain- all aspects of event design,” concludes to think about the components of the ment choices for all financial spec- Byck and Coyne. “Outside of the box event and that they’re not doing it ‘just trums. The important step is ensur- is becoming the norm, and planning because.’ We get them to think about ing you know your budget parameters events can really keep you on your toes the fit and purpose of each element to before presenting options to guarantee in the attempt to ensure each social ensure it fits the overall big picture.” you and your client/executive team event is better than the last.” C&IT

TheMeetingMagazines.com | Corporate & Incentive Travel | March 2020 39 DESTINATION // ORLANDO

Photo Credit

40 March 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com From Theme Parks to Pro Sports, This Destination ORLANDO Thrills Attendees

BY KEITH LORIA

hile Walt Disney World Resort and Universal Orlando Resort may be the main attractions bringing people to Orlando each year, most are surprised to find out how many other activities there are to experience. Whether employees travel on their own to corporate meetings or Wwith their loved ones, they can enjoy the resort beaches between meetings, visit the Gatorland wildlife preserve or go shopping at the enormous The Florida Mall and much more. With more than 60 million visitors to Orlando annually, it’s one of the most popular destinations for meetings and incentive programs. Sarah Brady, CITP, senior sourcing manager for the Schaum- burg, Illinois-based Creative Group, notes Orlando offers great airlift, upscale hotels, good weather and a variety of activities of which to take advantage during free time.

The Dr. Phillips Center for the Performing Arts in downtown Orlando features the 2,700-seat Walt Disney Theater for Broadway musicals, as well as a 300- seat Pugh Theater for smaller shows and events.

TheMeetingMagazines.com | Corporate & Incentive Travel | March 2020 41 “The ability to bring large groups to resorts, and the second-largest conven- Major League Soccer’s Orlando City a destination with direct flights from tion center in the country, along with Soccer Club, to countless live events at many U.S. destinations starts meetings easy accessibility, Orlando combines all the Dr. Phillips Center for the Perform- off on a positive note,” she says. “Having of the special ingredients to make for a ing Arts and the Amway Arena. a large convention center with enough unique meeting destination unlike any Jenny Bayer, head of operations rooms within walking distance to other in the world.” for Orlando-based GET Destinations, accommodate extremely large groups is Orlando is also an excellent location has managed everything from large a great value. The cost of doing business to host incentive programs as it has an pharmaceutical and medical confer- in Orlando is lower than at most Florida air of magic which draws people to it. ences to national sales meetings for destinations and the service in this des- Even the city’s NBA team, the Orlando large corporations. tination is outstanding.” “The best part of planning Not that the theme parks an event in Orlando is its infra- should be ruled out. With both It is an easily structure. The city has been set Walt Disney World and Univer- accessible area, up to run meetings,” she says. sal Orlando theme parks within which also makes “It allows an easy flow for event the greater Orlando area, there planning convenient. logistics due to the airport, is a lot for groups to do either as numerous dine-around options, a planned group event or at the and the Orange County Conven- CALLIE CLEARY attendees’ leisure. Senior Event Manager tion Center, as they are all within Tonya Roberts, HMCC, The Castle Group 15 to 20 minutes of each other.” global sourcing manager for Leveraging 10 years of event Kansas City, Missouri-based planning experience, Libby Long Bishop-McCann, says, “Orlando offers“ Magic, is named after this unique vibe. has planned, coordinated and produced endless options, such as walkable “The city has a desirability about both internal and external events with entertainment districts and vibrant it which is still present when you dis- audience sizes ranging from 400 to 1,800 nightlife, including eclectic lounges count the theme parks; it is somewhere attendees in Orlando. and bars with live local music, high- that people want to visit for a host of “Our events attract executives from energy night clubs, and headlining con- reasons, making it an ideal location for around the world, and Orlando is such a certs and events.” an incentive program,” says Toni Car- convenient location that really has it all She adds, “With stunning back- acciolo, vice president of marketing for — an international airport, countless golf drops you won’t find anywhere else, Visit Orlando, the official tourism mar- courses, spas and entertainment. What only Orlando can offer incredible once- keting organization. “If you host your more could you want?” she asks. “From in-a-lifetime experiences that attend- event here, then it’s likely those invited an attendee perspective, Orlando brings ees will be talking about for years to will do everything they can to get here.” a one-stop shop for a large array of inter- come,” Roberts says. “Orlando is the After all, Orlando provides a pleth- ests, while being very convenient. As a perfect place for meetings of all types ora of activities to offer guests, ranging planner, you get to work with the best of and sizes. From the great year-round from professional sports, such as the the best in venue and vendor partners. weather, to more than 450 hotels and aforementioned Orlando Magic and Essentially, it is where you want to go.” Callie Cleary, senior event manager for Charlestown, Massachusetts-based Credit for CIT Issues The Castle Group, notes offsite event options also provide unique ways to privatize them for large events, including the theme parks, SeaWorld Orlando and fun large-scale venues, such as Topgolf Orlando, shopping at Pointe Orlando and music at The House of Blues Orlando. “We’ve had many conferences and meetings in Orlando and have great, trusted partners in the area that we’ve

Topgolf Orlando is one of many offsite venues planners can use to host private events for large groups of attendees.

42 March 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com built relationships with over the years,” Cleary says. “Both within the hotels and with local DMCs, everyone is very knowledgeable about the area and easy to work with. There are many hotels, activities, venues and experiences to select from, so we have the option to go back to the same places for repeat events, if it worked well, or enough flexibility to change up the program year after year. It is an easily accessible area, which also makes planning convenient.”

CONTINUED GROWTH Jennifer Nelson, director, business Photo by LOCK + LAND / Peter Lockley development and global event services Orlando is known for its many for American Express Global Business Dieter Burgoa, CMP, general man- golf courses, several of which have Travel Meetings and Events, notes the ager of PRA Orlando, notes it’s very hosted official PGA Tour events. company’s 2020 Global Meetings and easy to plan meetings in the area, start- Events Forecast predicts that Orlando ing from the great support you can get will again be the No. 1 meeting destina- from the CVB and also the support comes from Bayer, with one of GET Des- tion in North America. that you can get from PRA as a local tination’s clients hosting not one, but “With the volume of corporate meet- destination expert. two, national sales meetings in January. ings that are hosted annually, Orlando “This is a great destination that “It all began with the ease of travel- has some of the most experienced sup- offers multiple options, a variety of ing to their meeting destination. With pliers and workforce to help make sure price ranges that allow a planner to direct flights from numerous destina- meetings run successfully,” she says. get the most out of their budget and tions in the United States, and only two “Orlando’s airport also provides nonstop also be surrounded by very talented terminals, arrival day ran smoothly service from more than 150 cities around people that have the expertise and are for our attendees setting them on the the world, and Orlando air- right path for a success- fares are among the low- Orlando has some of the most ful event,” Bayer says. est of major destinations, “After an easy travel day, according to Visit Orlando.” experienced suppliers and most of our attendees got Joe Ostertag, direc- workforce to help make sure to spend an evening at a tor of national accounts meetings run successfully. beachside welcome recep- for San Diego, California- JENNIFER NELSON tion on a private beach based Access Destination Director, Business Development in January — something and Global Event Services, Services, says no mat- American Express Global Business unheard of for most of our ter what your group size, Travel Meetings and Events northern attendees.” Orlando is home to over To add to their already 150 meeting hotels and “ memorable experience, offsite venues that can accommodate seasoned enough to help them make all attendees were treated to an offsite groups from 10 to 20,000, adding that their event a great experience for their event at Epcot. Orlando is one of few few destinations offer such a unique attendees,” he says. “We have helped cities in the United States where you combination of ideal weather, travel our clients to plan their events in mul- can give your attendees an epic dining ease, hotel options and venue space. tiple ways. One of the most important experience in the world’s most famous “I have been planning meetings is the variety of tours and activities theme park, instead of a regular dinner and events in Orlando for almost two that could be offered to the attendees. out with their colleagues. decades and it’s safe to say that I’ve never We have plenty of options, from visit- Last year, the Creative Group seen this destination go through such an ing the theme parks to going down in a planned a 650-person national sales explosive time of growth, development zip line over live alligators and croco- meeting for a medical device company and change,” he says. “New hotel and diles, or enjoying a day off at the spa or in the area and the program received venue offerings are coming online all the lazy river.” some of the highest attendee satisfac- the time and Orlando International Air- tion scores in event history — signifi- port is undergoing a significant terminal EVENTS IN ACTION cantly higher on location and hotel sat- expansion and renovation. Orlando con- A specific example of Orlando being isfaction over the previous year’s meet- tinues to reinvent itself all the time.” the perfect place to host any event ing in San Antonio.

TheMeetingMagazines.com | Corporate & Incentive Travel | March 2020 43 WELCOME 20,000 GUESTS TO WHERE THEY’LL EACH FEEL LIKE A VIP.

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EXPANDING AMAZING BUILDING FOR THE FUTURE Rosen Shingle Creek was the right venue for an internal sales kickoff conference for a software company with approximately 1,100 attendees.

at the hotel were helpful, easy to work with and responsive to our requests. From our main contacts at CSM and catering, to setups, A/V and banquet departments, all were well-versed and professional.”

NOTABLE RESORTS For those aiming for a big corpo- “Orlando was a great location for unique from year to year,” he says. “In rate feel for an event, Orlando is a great the moderate to warm weather in win- most destinations, this would prove to be choice, as it is home to a number of ter months and the vast array of enter- a huge challenge, but Orlando simply has excellent venues and facilities. There’s tainment options,” Brady says. “By so many venue options of varying scale, the Orange County Convention Center, staying at a Loews Universal property, type and style that it made it easy for each which is the country’s second-largest they were able to easily take advantage to create the unique experiences the cli- convention center at 2.1 million sf of of Universal Studios and City Walk dur- ent was looking for year after year.” exhibition space and 480,000 sf of ing their free afternoon and evening.” Last fall, Long hosted a conference flexible meeting space. It also boasts In Orlando, Nelson has planned for just about 2,000 senior executives 49 meeting rooms, a large theater and American Express’ INTER[action], a at the Hilton Orlando. a lecture hall and is in a prime location, global employee meeting and supplier “I could not have chosen a better being about a 25-minute drive from showcase with more than 800 attendees. venue,” she says. “Across 2 1/2 days, Orlando International Airport, making “This event went incredibly well, our attendees absorbed phenomenal it highly accessible to those traveling and the most advanta- from farther afield. geous part about hosting I would strongly encourage A number of the area’s the event in Orlando was villa resorts can also be the knowledgeable local meeting attendees to used as meetings and events meetings professional that explore some of the local venue spaces, and many of helped ensure we both neighborhoods and experience the top resorts have large wowed our attendees and Orlando like a local. meeting rooms available. had an effective supplier For instance, the Walt JOE OSTERTAG showcase,” she says. “Since Director of National Accounts Disney World Swan and Orlando is known as North Access Destination Services Dolphin Resort has 333,000 America’s No. 1 meeting sf of meeting space; Omni destination, the service Orlando Resort at Champi- levels need to be world class resulting“ content in an even better environment. onsGate has 248,000 sf of flexible meet- in world-class events.” We hosted private lunches, receptions, ing and event space; Rosen Shingle Creek Roberts recently arranged a meet- etc. And the chefs at the property trans- offers 410,000 sf of indoor and 186,000 sf ing of 500 sales representatives at one formed the standard conference food of outdoor space; and the Loews hotels of Universal Orlando’s resort proper- experience into a culinary journey at Universal Orlando feature 132,000 ties, and it offered flexible meeting for our attendees.” sf of event space. space with the opportunity to host pri- Cleary recently returned home from Brady calls the Loews hotels at vate events at Universal’s theme park. Orlando after wrapping up an internal Universal a great option for groups due Ostertag was fortunate to help plan sales kickoff conference for a soft- to great on-property outlets, easy and an annual sales kickoff meeting for ware company for approximately 1,100 complimentary access via shuttle, or three consecutive years in Orlando, attendees at Rosen Shingle Creek resort. bus, to the Universal parks and Uni- explaining the group had more than “The program was a huge success. versal City Walk, and an experienced 3,000 people and was made up of 10 The flow of the hotel worked great for conventions services and banquet staff. different business units. what we were trying to accomplish,” “The executive chef at Loews Sap- “Access Destination Services was she says. “We got great feedback on phire Falls, for example, is willing and tasked with producing inspiring offsite the property, level of service, and food open to menu customization and cre- events for each business unit that were and beverage product. All departments ating new experiences for attendees,”

46 March 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com BEYOND RAISING THE BAR, WE SET THE STANDARD.

As one of Orlando’s most celebrated full-scale convention properties, Rosen Shingle Creek offers everything you need under one roof, from branded experiences to expertise and more.

524,000 sq. ft. of revitalized meeting and event space • 1,501 refreshed guestrooms and suites • AAA Four Diamond Property • No Resort Fee • Complimentary In-Room Wi-Fi • RFID Key Locking System

407.996.4890 [email protected] RosenShingleCreek.com/ROI Walt Disney World Swan and Dolphin Resort, right, is popular with many planners. Universal Orlando Resort, below, offers myriad activities for attendees. she says. “The meeting space is expansive, yet consolidated or stacked so that attendees can easily move from one meeting to another with ease. Loews also partners with approved local vendors to offer a vast array of branding opportunities to create an immersive experience for groups within the meeting space.” Bayer’s favorite place to hold a meeting is at Disney’s Swan and Dolphin, which she has worked with several and impression of having exclusive up early before their meeting activi- times throughout her 13 years at a DMC. private use of select major theme park ties begin to enjoy the weather and use “It truly offers amazing amenities for rides, characters and attractions for the hotel amenities, such as pools and out- attendees, ample space for general ses- enjoyment of your meeting attendees.” door spaces. Many others explore the sions and breakouts, as well as unique In addition, a group can go to Dis- theme parks during their off hours. reception options, including a private ney Springs, a premier shopping and Simply put, Ostertag notes, there beach,” she says. “With its close proxim- entertainment destination boasting six is something for everyone to do and ity to Disney’s Boardwalk Inn and Epcot, restaurants that feature James Beard enjoy in Orlando. it also gives us great dine-around and award-winning chefs. “Groups can buy “I would strongly encourage meet- offsite venue options for our clients.” out one of these restaurants for the eve- ing attendees to explore some of the There are hordes of hotels, ranging ning or buyout multiple to create their local neighborhoods and experience EXCLUSIVE OFFER in size and price, with amazing onsite own block party,” Ostertag says. Orlando like a local,” he says. “One restaurant options. example is Winter Park, a picturesque “Planners will also have the ability to A WINNING CHOICE town with brick- and oak-lined streets. Programs booked by June 30, 2020 and host new and innovative team-building Obviously, one of the main attrac- It also has a wonderful chain of lakes • Ocial Walt Disney World Hotel Beneﬁts consumed by December 31, 2021 receive: activities, exclusive private after-hours tions for those coming into Orlando where you can enjoy a relaxing nar- • Voted #1 Overall Sales & Planning Experience, use of world-class rides and attractions, is the beautiful weather. Nelson has rative boat tour. After you get off the based on Event Planner Survey Results • Up to 50% discount on meeting and exquisite group dining,” Roberts seen firsthand that meeting attendees water, stroll down Park Avenue and room Internet says. “Imagine the unique experience will take personal time or even wake enjoy the off-the-beaten path boutique • 2,270 recently renovated luxurious guest rooms shopping, local cafés and restaurants.” • 5 sparkling pools, 4 whirlpools and a waterslide • Complimentary one hour hosted Long notes planners need to welcome reception think outside the box when they • 18 award-winning restaurants and lounges on site plan in Orlando. • Balinese-inspired Mandara Spa • Double Marriott Bonvoy® loyalty points, “There is more than meets the eye • 2 full-service business centers when it comes to Orlando, so take for Event Planner for each qualifying event the time to understand how you can • On-site AV and DMC • Exclusive Complimentary Disney® take advantage of all the area has to • 2 fully-equipped ﬁtness centers offer,” she says. Character appearance Overall, Cleary says planning meet- • 110,500 sq. ft. of contiguous but divisible exhibit space ings in Orlando is quite pleasant. • 333,000 sq. ft. of function space, including 4 ballrooms “There are great, experienced part- Call 407.934.4290 or visit ners to work with throughout Orlando, and you almost always find yourself SwanDolphinMeetings.com to add working with a seasoned team of professionals who work in collaboration some magic to your next meeting! with us as meeting planners to achieve the same goal: To put forth the best Oer valid for new business booked by 6/30/20 and consumed by 12/31/21. Not product and service for our clients, valid for previously contracted business. Oer based on availability. May not be and attendees, that we can,” she says. combined with any other oer or discounts. Complimentary reception includes Walt Disney World Swan and Dolphin beer & wine along with Chefs selection of four hor d’oeuvres for one hour. 50% “Working in Orlando makes our jobs 1500 Epcot Resorts Blvd Lake Buena Vista, Fl 32830 meeting room internet discount for groups 500 rooms on peak or less. If over easier and more efficient.” C&IT 500 rooms, discount is 20%. Disney character appearance is 30 minutes for one SwanDolphinMeetings.com character. Other restrictions may apply. Contact us today for complete oer details.

48 March 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com EXCLUSIVE OFFER

Programs booked by June 30, 2020 and • Ocial Walt Disney World Hotel Beneﬁts consumed by December 31, 2021 receive: • Voted #1 Overall Sales & Planning Experience, based on Event Planner Survey Results • Up to 50% discount on meeting room Internet • 2,270 recently renovated luxurious guest rooms • 5 sparkling pools, 4 whirlpools and a waterslide • Complimentary one hour hosted • 18 award-winning restaurants and lounges on site welcome reception

• Balinese-inspired Mandara Spa • Double Marriott Bonvoy® loyalty points, • 2 full-service business centers for Event Planner for each qualifying event • On-site AV and DMC • Exclusive Complimentary Disney® • 2 fully-equipped ﬁtness centers Character appearance • 110,500 sq. ft. of contiguous but divisible exhibit space

• 333,000 sq. ft. of function space, including 4 ballrooms Call 407.934.4290 or visit SwanDolphinMeetings.com to add some magic to your next meeting!

Oer valid for new business booked by 6/30/20 and consumed by 12/31/21. Not valid for previously contracted business. Oer based on availability. May not be combined with any other oer or discounts. Complimentary reception includes Walt Disney World Swan and Dolphin beer & wine along with Chefs selection of four hor d’oeuvres for one hour. 50% 1500 Epcot Resorts Blvd Lake Buena Vista, Fl 32830 meeting room internet discount for groups 500 rooms on peak or less. If over 500 rooms, discount is 20%. Disney character appearance is 30 minutes for one SwanDolphinMeetings.com character. Other restrictions may apply. Contact us today for complete oer details. DESTINATION // ARIZONAARIZONA

Central Avenue in Phoenix

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50 March 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com A Southwestern Destination Offering Amazing Outdoor Activities for Attendees

BY CHRISTINE LOOMIS

hat makes Arizona an as discounts at local venues, information ideal place for a meet- on when and where to go and how to take ARIZONAARIZONA ing? Planners who have advantage of the city.” booked events there will The two downtown hotels worked well tell you there are many for the group, but in different ways, Solon reasons, including near explains. “The Renaissance Phoenix Down- Widyllic weather, a range of lodging possibili- town Hotel is unique and has a super-friendly ties from rustic western ranches to luxury staff that I’ll remember forever. The Sheraton high-rise resorts, a mix of adventure and Phoenix Downtown was just the right size culture adding color to any event, and towns and price for many attendees. Both hotels and cities throughout the state each offering are in great locations and an easy walk to the something unique. convention center.” As for the convention center, Solon PHOENIX adds, “The stacked space there is very Downtown Phoenix is a thriving, revital- easy to navigate.” ized urban center and the location of multiple While all three venues worked for the group-friendly hotels. Amanda Solon, senior program, Solon thinks that bringing all three manager of events for Netsmart, brought together is important to facilitate the best her attendees for a meeting there headquar- coordination throughout the event. “I think tered at the Sheraton Phoenix Downtown one thing planners should know is to bring and Renaissance Phoenix Downtown Hotel. all the groups together — the hotels and the Both are a short distance from the Phoenix convention center — at some point and make Convention Center, where conference ses- sure everyone is on the same page and col- sions took place. laborating,” she says. “Phoenix was a great fit in terms of air- Solon’s group made use of multiple offsite lift and ease of access from the airport to venues as well. “We hosted our large offsite downtown,” Solon says. “And the hotels event at Corona Ranch outside of the city downtown, from a quality and accessibility by a few miles,” she says. “It was an amaz- standpoint, were very easy to navigate. This ing event and I would highly recommend was our first program going from a hotel to this unique venue to any group coming to a convention center with attendees split Phoenix. We also hosted multiple dinners at between two hotels, and it was very simple various restaurants throughout the city, with for the attendees and for myself as the plan- groups ranging from 10 to 50 people. All them ner. I also really appreciated the walkability had great service and food quality.” and safety in downtown Phoenix.” Although there were a few challenges, The CVB was an important partner. “The Solon thinks that at least some of them folks at Visit Phoenix took great care of me resulted from the fact that she was a first- and my group,” Solon says. “They offered timer planning an event at a convention cen- many services that made my program even ter. For others in the same situation, she says, more memorable for the attendees such “Talk with a planner who has done this or

TheMeetingMagazines.com | Corporate & Incentive Travel | March 2020 51 call me and I can help make sure the the features are community tables and The Fairmont Scottsdale Princess right questions are being asked. There charging tabletops, as well as multipur- was the solution. “We wanted all of our were small issues I ran into that could pose studios. On completion, the rede- attendees under one roof. This property have been avoided if I knew what I was sign will have revamped rooms, F&B allowed for that. We also wanted our looking for versus facing the issues at outlets and lobby space. conference rooms grouped together times when I didn’t really have time instead of sprawling across the prop- to face an issue.” SCOTTSDALE erty, and we were able to accomplish One standout of the event for Solon Scottsdale has its own persona that this at the Fairmont,” Bartley says. was the experience at the Renaissance. manages to meld uber upscale proper- She also notes the ease of acces - “My advice would be to stay at the ties, spas and shopping with its historic sibility. “It was easy to get to the Renaissance Phoenix Downtown Hotel. western roots in Old Town Scottsdale. property whether we were taking a I received some of the best service I Laura Bartley, leader, client experi- chartered bus, which we could book have ever had. I think it comes from the ence, with DIRTT Environmental Solu- directly through the Fairmont, Uber, top down there — happy people making tions, a manufacturer of customized a taxi or were driving ourselves,” she other people happy,” she says. says, adding, “We had every- And then there’s Phoenix thing we needed under one roof, itself, which Solon thinks is I think it comes including enough hotel rooms, underrated. “From my per- from the top down tons of meeting space, fabulous spective, the entire city was there — happy reception venues, and world- very welcoming and valued my people making class food and beverage. And, group. The focus on human other people happy. I cannot say enough about the directional signage and safety staff at this property.” was unmatched. My group AMANDA SOLON There was a great deal more Senior Manager of Events really appreciated the hospital- Netsmart that made the Fairmont a good fit. ity,” Solon says. “The rooms were clean, modern The Sheraton Phoenix and beautiful. The meeting spaces Downtown is just wrapping up a com“- interiors, chose the Fairmont Scotts- were spacious and had great access to prehensive renovation. Rooms have dale Princess for the company’s partner the outdoors, which is always a plus been refreshed and feature such for- event last fall. Before last year, Bartley when attendees are in meetings all day. ward-thinking amenities as height- says, “We hosted our event at a won- The food and beverage during the day adjustable tables that transform into derful property, but we had outgrown and at the receptions was exceptional, standing desks. The final phase of the the space, which meant we had to split and the onsite entertainment and renovation, slated for a spring/summer our attendees between three different events team were with us every step of completion, will turn the lobby area locations and shuttle them to the con- the way,” she says. into a welcoming space for community ference location each day.” She called Bartley calls the resort PSAV team networking and co-working. Among that scenario “a logistical nightmare.” “absolute rock stars who brought our vision to life,” adding, “The onsite graphics team and print shop made our lives significantly easier, and the sales team, event coordinators and concierge staff were like family. We truly didn’t know how we were going to function without them once our program was over.” The pricing was just right as well. “The team was flexible with pricing to ensure we were staying on budget while still delivering an excellent experience to our attendees. Everything from room pricing to menu selection, to print needs to entertainment options were very competitively priced,” she says.

The Sheraton Phoenix Downtown is undergoing a complete refresh, which includes revamped rooms, F&B outlets and lobby space.

52 March 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com The Fairmont Scottsdale Princess’ Copper Canyon hosted DIRTT Environmental Solution’s Partner Camp 2019.

From start to finish, all functions were set on the Fairmont property. “Our welcome reception was a beach party at the Sunset Beach pool, which has its sand flown in from California. It offers a relaxed, tropical atmo - sphere and was the perfect way to welcome our attendees. Our second- night reception was a dance party at The Plaza Bar. We hired DJ Mars Courtesy of DIRTT Environmental Solutions through the Fairmont and he was fantastic. We ended up extending his play country and rock music for us and the PSAV team was such a pleasure play time by an hour because no one we had an absolute blast,” she says. to work with. They ensured we had wanted to leave,” Bartley says. Bartley thinks this property has so music bumping at every turn during The group’s final reception was much potential. “If you can dream it, our receptions.” staged at one of the property’s most odds are the Fairmont can bring your Bartley thinks much of the success engaging venues. “Our wrap-up recep- dream to reality,” she says. “We were of her programs has come down to the tion was a western-themed event at able to bring the themes of our events staff. She thinks others will experi- the Fairmont’s western village, Copper to life thanks to the wonderful kitchen ence the same level of service. “You’re Canyon. This space is something to be and bar staff. Each theme was really in good hands. The staff will treat you seen. We hired the Mogollon Band to obvious and beautiful each night. And and your attendees with white gloves

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TheMeetingMagazines.com | Corporate & Incentive Travel | March 2020 53 cess completed a room and pool renovation. Technology was bumped up in all rooms, including the addition of an Echo Dot with an “Ask the Princess” menu and a resort text service making it easier for attendees to connect with resort staff for requests and questions. The recent upgrades were a continu- ation of improvements and upgrades made over the past several years. Another Scottsdale property with something new is the mid-century modern, with a touch of contemporary pizzazz, Hotel Valley Ho, which relaunched its completely revamped Sanctuary Camelback Mountain Resort & Spa offers 9,000 sf of indoor and signature restaurant, ZuZu, last fall. outdoor meeting space and is ideal for small groups, business professionals Highlights include The Kitchen Table, and associations who seek a well-orchestrated meeting. an action station where the chef cooks tableside each evening. Planners can from the minute you begin your plan- Bartley believes groups will have a also take advantage of The Rosie Room, ning journey with them and even after positive experience at the Fairmont. a chic new private dining space. you’ve returned home. Onsite, you’ll “You’re going to love it. It was truly a The Phoenician, a Luxury Col- have a dedicated concierge team at seamless and pleasant experience from lection Resort, in Scottsdale, another your service. All you need to do is send beginning to end. Put your trust in the favorite of groups, wrapped up a a text to the group and whatever you team at Fairmont and you won’t be dis- three-year resort-wide renovation last need is handled for you. Our devoted appointed. Our attendees said that our spring and the opening of its new tav- concierge team was spectacular. No program at the Fairmont was by far ern. And, the city-owned Talking Stick request went unanswered and was the best one yet.” Resort Arena is embarking on a $230 taken care of within seconds. The ban- She strongly advises going on a million renovation over the next two quet teams were super friendly, helpful site visit and touring the entire space. years. Stay tuned. and fun,” she says. “Taste the food at the different res- Also of interest to planners is Bartley also liked that she and her taurants as well as what offerings are The Scottsdale Resort at McCormick team were able to honor an Ranch, which just completed exceptional member of the renovation of its meeting and resort staff thanks to a program We truly didn’t know banquet spaces, and added a designed for exactly that. “Fair- how we were going third break station; the Hyatt mont also has an MVP program to function without Regency Scottsdale Resort & where the planner gets to iden- them once our Spa at Gainey Ranch completed tify a member of the service program was over. renovation of its suites; and the team that was outstanding Westin Kierland Resort & Spa LAURA BARTLEY during the event. At the end, Leader, Client Experience revealed its newly designed you get to recognize them and DIRTT Environmental Solutions rooms. Perhaps, the biggest present them with an MVP but- news is that Caesars Entertain- ton. It was a wonderful experi- ment announced plans for the ence,” she says. “available from the banquet menus. To Caesars Republic Scottsdale, sched- Even in a scenario where almost see it is to believe just how amazing uled to open in 2021, which will be the everything is fabulous, there can be this property is,” she says. “But be hon- company’s first non-gaming hotel in challenges. In this case, it’s important est about your expectations and what the United States. to note that some partnerships simply you’re trying to achieve. This team Near Scottsdale, Sanctuary Camel- work better than others. “The only is here to help you and to make your back Mountain Resort & Spa features challenge we experienced was that our vision become a reality. They’ll strate- inspiring Paradise Valley views and original Fairmont contact was not a gize with you to ensure you’re deliver- the surrounding mountains. The resort good fit for our team. We ended up get- ing the proper message while sticking offers 9,000 sf of indoor and outdoor ting paired with Stephanie and imme- to your budget. Enjoy it and put your meeting space, and is ideal for small diately our perspective changed. Steph- trust in this amazing team. They won’t groups, business professionals and anie turned us from being skeptics of let you down,” she says. associations who seek a productive, the property to fanatics,” she notes. Last year, Fairmont Scottsdale Prin- focused and well-orchestrated meeting.

54 March 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com L’Auberge de Sedona was the venue of choice for Ensign Services Inc. Below: The group enjoys a nature hike, one of several adventure- or nature-oriented activities offered.

For team-building exercises, attendees can participate in an “Iron Chef America” inspired food battle, and enjoy hiking and other activities. Attendees can also enjoy Sanctuary’s private upper lawn, which can accommodate up to 80 attendees for a seated event, or 120 for a standing reception or buffet, and overlooks Mummy Mountain and the valley. A larger, lower lawn overlooks the McDowell Mountain Range and can handle 100 attendees for catering and 200 for receptions and buffets. our fourth year coming to Sedona, and This was the third year the group we have several people who continue to was based at L’Auberge. “We love the SEDONA apply just because of the location.” location and the staff, and it’s perfect Sedona is best known for its One of Sedona’s top attributes is its for what we want to accomplish dur- rumored mysterious vortexes, places of wealth of activities that take visitors ing this type of meeting,” she says. spirituality and healing resulting from deep into the region’s compelling land- “L’Auberge is a great place for getting unseen energy. Whether you believe scape. This group took advantage of away from the hustle and bustle of that or not, it’s inarguable that Sedona several adventure- and nature-oriented everyday life. Set by the creek in Oak is a place of extraordinary natural options. “We sent a group on a Pink Creek Canyon, it lets you really take in beauty and a fine place to meet. Jeep Tour with a cookout. We also had the location and focus on the meeting. I One of the town’s most engaging a group go on a horseback ride with a think our best meeting outcomes are in hotels for groups is L’Auberge de Sedona, cookout and music. That one was with Sedona. The scenery is inspiring.” set along Oak Creek. That’s where Kelly M Diamond Ranch. It was our first All of the meeting functions were Wallerstedt, therapy resource assistant time using them, but we’ll definitely held within the hotel’s meeting space, with Ensign Services Inc., brought a go back. We also had a few different with A/V provided by PSAV, which leadership group last fall. “Our group is groups go out hiking with Trail Lovers Wallerstedt notes “met all of our made up of therapists in skilled nursing Excursions. The groups were based on needs.” Catering was also excellent facilities,” Wallerstedt says. “They’re skill level, and everyone enjoyed it very and, thanks to Sedona’s idyllic weather, selected by performance and a lengthy much. All the activities provided a dif- the group was able to use outdoor application. L’Auberge is the perfect des- ferent look at what Sedona has to offer space. “Breakfast and lunch were pro- tination for them to get completely away and views of the beautiful red rocks,” vided outside every day, and dinner was from everything and recharge. This is Wallerstedt says. down by the creek. You definitely want to have the F&B part of the meetings outside,” she says. The resort’s staff also earned Wallerstedt’s praise. “I worked with Julianne Ryan. She was very attentive to the needs of our group and made sure everything happened as planned. We give our attendees a welcome gift when they arrive and Julianne and her staff made sure each package was delivered to the specific individual,” she adds. If booking L’Auberge is a consideration, Wallerstedt advises starting the planning process early since the location is in demand. Not only is L’Auberge an excellent choice for businesses wanting to recharge or motivate their groups,

TheMeetingMagazines.com | Corporate & Incentive Travel | March 2020 55 Tucson offers spectacular views; El Conquistador Tucson, A Hilton Resort has a Native-American flute player; and The Ritz-Carlton, Dove Mountain was recently refreshed.

but also for Arizona locals wanting to BEYOND get away from the heat of the valley. “The weather is always beautiful and THE BALLROOM so many offsite activities help bring your group together,” she says. “Offer yoga in the morning, an afternoon hike and some downtime for attendees to explore Sedona. Just sitting down by the creek with a glass of wine was enough to keep us coming back.”

TUCSON Tucson is another city with plenty to entice meeting planners and groups. Like Sedona, it has a wealth of outdoor activities, as well as the stellar Arizona- Sonora Desert Museum, which offers group programs. Also of interest is the multimillion-dollar renovation of the Tucson Convention Center, including a $9.2 million expansion of meeting rooms, slated to be completed next year. In lodging news, DoubleTree by Hilton broke ground last spring adjacent to the convention center. The six- story hotel will feature a second-story pool, 4,000 sf of event space, a restaurant and two bars. It’s expected to open later this year. The DoubleTree by Hil- ton Hotel Tucson – Reid Park in mid- town is undergoing renovation and will also reopen this year. And, at Tanque Verde Ranch, a popular ranch option for groups, a new 20,000-sf event barn opened last fall. The Ritz-Carlton, Dove Mountain, 30 minutes north of Tucson, wrapped up a room renovation. A favorite of incentive groups, it’s one of only eight See why Tucson’s one-of-a-kind culture creates an experience that properties in the world to make it onto extends beyond the ballroom. Book now through 2022 and earn up to Forbes Travel Guide’s verified lists of $15,000 OFF your Master Account. the World’s Most Luxurious Hotels and World’s Most Luxurious Spas. This FIND OUT MORE: year, it’s offering planners an incen- TucsonOnUs.com tive package for meetings and events booked in May, June, July, August, Sep- tember and December that includes a variety of upgrades, concessions and perks. Ranger Ainsley, the resort’s new yellow lab “guest ambassador,” is a perk everyone can enjoy. C&IT

56 March 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com BEYOND THE BALLROOM

See why Tucson’s one-of-a-kind culture creates an experience that extends beyond the ballroom. Book now through 2022 and earn up to $15,000 OFF your Master Account.

FIND OUT MORE: TucsonOnUs.com DESTINATIONDESTINATION // //

Washington’s iconic Mount Rainier is reflected on Lake Tipsoo at sunrise.

DepositPhotos.com

58 March 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com Pacific Northwest Everything From Mountain Views to Idyllic Settings Will Inspire Attendees

BY CHRISTINE LOOMIS

he Pacific Northwest is a (WSCC) and blocks from the iconic The Space Needle recently reopened stellar place to meet in large Space Needle. The hotel, the first and while undergoing the final touches part because it’s a wonder- only LEED Gold-Certified hotel in on it’s $100 million renovation, and ful place to live. Portland Seattle, offers 103,000 sf of function the city’s waterfront revitalization and Seattle ranked No. 8 space, including two 19,000-sf ball- project is ongoing with completion and No. 9 on the U.S. News rooms, two junior ballrooms at 7,200 sf expected in 2024. T& World Report’s 2019 Best Places and 3,400 sf, respectively, and 35,000 sf One person who knows a lot about to Live in the U.S. list. Boise topped of naturally lit, pre-function space. why Seattle is an excellent destination Liveability.com’s 2019 Top 100 Places In addition, Hyatt Regency Seattle for corporate meetings and incentives to Live list and snagged the No. 2 spot has 46 meeting rooms, all with large is Dianna Hermesmeyer, CMP, general on WalletHub’s Best Capital Cities to windows, ranging from 422 to 1,825 sf, a manager of Hosts Seattle, who says, Live in — the only Northwest city in the high-end, permanent boardroom with a “First, Seattle is easy to get to with top 10 on either list. private balcony that can accommodate over 90 direct domestic flights, 25 non- Many positive lifestyle factors 22 people, and onsite A/V specialists. stop international flights and an air- are also often prime meeting factors, Attendees looking for a bite? The port that’s only 20 to 25 minutes from including plenty of infrastructure, res- hotel has several award-winning res- the downtown hotel corridor. The city taurants, cultural institutions, walk- taurants and bars, including Andare offers a wonderful blend of art, tech- ability, easily accessible outdoor activi- Kitchen & Bar, a modern, casual setting nology, innovation and nature that ties and low crime rates. Boise’s afford- offering wood-fired pizzas, homemade makes it attractive to groups from all ability also impacts its meeting costs, pasta and salads or signature desserts backgrounds and fields.” while Portland and Seattle offer excel- for lunch and dinner; Daniel’s Broiler The city is also in a period of lent airlift and a wide range of lodging and Rickhouse Whiskey Bar, an upscale growth, so groups that haven’t been and meeting options. And these aren’t steakhouse featuring USDA prime there in a few years have something the only cities planners should con- steaks and seafood and a large bar area new to experience. “Seattle has seen a sider. Bottom line: Why wouldn’t you with piano bar, extensive wine list and 20% increase in hotel rooms in recent meet in the Pacific Northwest? whiskey collection that offers break- years and offers a mix of luxury, bou- fast, lunch and dinner; and the 24-hour tique and convention hotels with more WASHINGTON Market, offering espresso, pastries, properties on the way,” she adds. Planners and attendees looking to freshly prepared sandwiches and sal- That growth, Hermesmeyer says, be in the middle of the action in Seattle ads, hot entrees and more. is energizing suppliers and partners need look no further than the Hyatt By the end of this year, downtown in the meetings and events industry. Regency Seattle, located in the heart Seattle’s guest room count is expected And there’s another element of par- of downtown just steps away from the to reach 15,157, more than half of those ticular interest to planners and their Washington State Convention Center within 5 1/2 blocks of the WSCC. groups. “Part of the excitement we’re

TheMeetingMagazines.com | Corporate & Incentive Travel | March 2020 59 Hyatt Regency Seattle into Seattle’s shipping offers 103,000 sf of industry, while the function space, including nearby National Nor- two 19,000-sf ballrooms. dic Museum interprets the history of Nordic seeing here,” she notes, “is people who migrated due to the fact that Seattle to the American North- is a ‘bucket list’ destina- west. Then, there is tion for many people, and the Underground Tour, A MEETING DESTINATION that’s increasing atten- which focuses on the dance for many of our hidden places beneath LIKE NOTHING ELSE. clients’ programs.” the city that resulted Hermesmeyer points when Seattle rebuilt on Let’s Meet to a slew of Seattle’s ven- top of itself following Over 22,000 square-foot Cowlitz Ballroom. ues and activities as good the Great Fire of 1889. places for planners to con- There’s also an abun- Well-appointed Cedar Board Room. sider booking. “Seattle has dance of nature within Flexible pre-function and event space so many unique venues and and close to the city for experiences worth men- outdoor adventures, to accommodate multiple groups tioning, it’s hard to know not the least of which is where to start,” she says. Mount Rainier, just 59 of various sizes. “The Museum of Pop Cul- miles away. “We could ture (MoPOP) is truly a go on forever,” Hermes- one-of-a-kind venue for meyer says. “Seattle is And more. tours and private events. an amazingly walkable MoPOP’s ever-changing city with an abundance exhibits celebrate the pop of shops, restaurants, Located just steps away from culture phenomena from sights and activities all science fiction, video games within walking distance Let’s Have A Ball the area’s premier gaming, dining and and fashion to Prince, Nir- of downtown hotels.” vana and Jimi Hendrix — and that’s just ences in the city, which showcase hun- And there’s one final thing Hermes- entertainment destination. the start. Neighboring Chihuly Garden dreds of local wines and spirits.” meyer wants to say: “We want to let and Glass also stands out as a showstop- There are, in fact, a whole host of planners in on a little secret: Seattle is per, Hermesmeyer notes. “It features attractions in the culinary genre, given not as rainy as you think. In fact, more the art of area native and renowned that Seattle has more than 17 James sunglasses are sold per capita in Seattle glassblower, Dale Chihuly. Groups can Beard award-winning restaurants, in than any other city in the United States.” delve deeper into the glassblowing cul- addition to its notable craft brewery, Suncadia Resort, in Elum, Wash- MEETING & ture of Seattle with demonstrations at distillery and winery scene. ington, is close enough to Seattle — the Seattle Glassblowing Studio to see There’s also no lack of culture, art about an hour and a half away — that ENTERTAINMENT CENTER the process in action. Or maybe attendees can enjoy the city they want to learn a different Seattle is an amazingly before or after a meeting, yet type of skill, such as being a walkable city with far enough away and with Book your meeting or conference today blacksmith for a day. They can an abundance of enough going for it to be a E: [email protected] | P: 360.887.6565 do that at Lawless Forge.” shops, restaurants, compelling destination unto Pike Place Market isn’t new; itself. That’s where Yolanda Let’s Strategize it’s one of Seattle’s most famous sights and activities. Murray, executive assistant, attractions. But it offers plenty DIANNA HERMESMEYER, CMP sales with SanMar Corpora- beyond a casual walk-through. General Manager tion, is bringing the compa- “For those interested in a more Hosts Seattle ny’s family retreat this sum- epicurean experience,” Her- mer. They’ll be based at The mesmeyer says, “A Pike Place “ Lodge there. The group has Market tasting tour is the best way to or history to discover, as Hermesmeyer met at Suncadia multiple times. discover the history and tastes of the points out. Attendees can experience “This location works well because market. Other food- and drink-related something of the Pacific Northwest it is a destination location with a lot options include a trip to neighboring Native American culture at Tillicum of activities and the staff is extremely Woodinville Wine Country or any of the Village via a boat excursion from the helpful in executing their program. new urban winery or distillery experi- city. Ballard Locks provides a glimpse The planning process is seamless with 1 COWLITZ WAY, RIDGEFIELD, WA 98642 | WWW.ILANIRESORT.COM 60 March 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com A MEETING DESTINATION LIKE NOTHING ELSE. Let’s Meet Over 22,000 square-foot Cowlitz Ballroom. Well-appointed Cedar Board Room. Flexible pre-function and event space to accommodate multiple groups of various sizes.

And more.

Located just steps away from Let’s Have A Ball the area’s premier gaming, dining and entertainment destination.

MEETING & ENTERTAINMENT CENTER

Book your meeting or conference today E: [email protected] | P: 360.887.6565 Let’s Strategize

1 COWLITZ WAY, RIDGEFIELD, WA 98642 | WWW.ILANIRESORT.COM all the moving parts,” Murray says. “We GREEN kept everything on Suncadia property as it provided all needed venue space for GOOD and catering options.” The abundance of activities is a big he Hyatt Regency Seattle, draw for meetings, according to Mur- through Hyatt’s Thrive ray. “There are so many activities for program, has undertaken attendees to choose. If you want your major initiatives toward own adventure, there’s indoor and out- sustainability. The hotel, which re- T door swimming, hot tubs and water ceived Gold certification under the slides. In addition to a lake in the heart LEED for New Construction 2009 of the resort, there are 47 miles of trails, rating system in June 2019, has: as well as rental bikes, scooters, paddle- • Permanently protected 5,285 boats, canoes and kayaks,” Murray says. acres of forest and 5 acres of local “The recreation team has a laundry list farmland as part of King County’s transfer of development rights of other activities, including horseback riding, river rafting and ATV tours.” (TDR) program. Salish Lodge & Spa offers • Supported regional develop- She adds, “There’s a great spa with 14 treatment rooms along with soak- breathtaking views of the ment goals by increasing density Snoqualmie Falls and the river. in existing urbanized areas while ing tubs for the outdoor experience.” conserving forests in perpetuity Additionally, Murray notes, there are and compensating landowners for two restaurants within the resort core, ish Lodge & Spa, about 30 minutes protecting forests. and attendees also make use of the food away. Perched at the top of magnificent truck located at the Swim and Snoqualmie Falls, which plummets 268 Fitness Center for quick food feet into the river below, the lodge is an and drink items. inarguably inspiring setting for corpo- The Suncadia staff, Mur- rate and incentive groups. ray says, makes planning easy. “Salish Lodge is one of the most “They’re attentive to our beautiful hotels I’ve ever been to,” needs and very friendly with says Steven Van Cohen, CEO of Meyvn our guests. The directors from Global, which specializes in corpo- each department are available rate training. “It’s perfect for our to discuss our needs and work event because it’s truly an escape for to make our program a success. the team. It’s far enough from Seattle Our planner at the resort, Deb- where you’re out of the city, but close bie Losse, is one of the reasons enough to make it really easy in terms Hyatt Regency Seattle we’ve come back over the years. She of travel. We want to be in a place makes us feel special and is willing to where people can walk around and be do anything to ensure that our guests one with their thoughts. It allows the To help reduce carbon emis- are taken care of.” team to focus on the work at hand and sions, the hotel is located within But she’s not the only one. “We’ve not feel the distractions of day-to-day a few blocks of a light-rail station always had exceptional service from work. The meeting spaces are so com- with direct service to the airport, a Garrett O’Brien with PSAV, the resort’s fortable, the surrounding nature makes streetcar stop, two bus rapid-transit onsite A/V vendor,” Murray says. “We you feel alive and the energy is incred- stops and dozens of bus lines with use a phone app for updating guests on ible. We always have phenomenal ses- all-day service. There is also secure schedule changes and other notifica- sions when staying there. We’ve been bike storage for 136 bikes, and tions and haven’t had any Wi-Fi con- coming to Salish every few months for shower facilities for hotel and retail cerns with this system.” two years because we’re so productive staff, and the hotel provides Level An additional plus is the broad range when we’re there.” 2 chargers for electric vehicles, as of accommodations. “Suncadia has He adds, “The food is five-star, the well as preferred parking for fuel- quite a mixture of sleeping accommo- staff is incredible and the experience is efficient vehicles. dations, from The Lodge and The Inn always out of this world. Snoqualmie To see more about Hyatt’s to townhomes and homes featuring two is a perfect little town because it’s far corporate responsibility strategy and to six bedrooms. “If you have specific enough from Seattle where you feel platform, visit hyattregencyseattle. needs,” Murray suggests, “book early.” like you’re at a retreat, but you’re also com or about.hyatt.com. Another choice for groups that want close to the convenience of bars, restau- to be close to, but not in, Seattle is Sal- rants and stores.”

62 March 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com Ilani’s Meeting & Entertainment Center offers 30,000 sf of meeting space. Below, its 100,000-sf casino has slots, table games and more.

The group has used the lodge’s catering, ballroom and meeting rooms, “and just about everything else the lodge offers as an amenity,” Van Cohen says. “Everything is world class. Linda, the catering guru who serves us, is amazing. She takes such good care of our team and makes the stay seamless. Monica and Faith always make sure all cierge-style club, which serves food and Just north of the Oregon border logistics are handled and are pros at drinks during the day and evening, and sits Ilani in Ridgefield, Washington. making each experience perfect.” accommodations in recently renovated The resort’s new Meeting & Entertain- In considering what planners who guest rooms on the spa level. Ask about ment Center offers 30,000 sf of flexible haven’t been to Salish Lodge should options for adding a wellness-focus meeting and event space. The 22,400-sf know, Van Cohen says, “Their team will to your meeting, an element slated to Cowlitz Ballroom can host a crowd of up be thrilled to have their event at Salish. begin this year. to 2,500 for concerts, comedy shows or The area is gorgeous. The smell of the Tacoma is another great meeting other entertainment. For smaller parties, fireplaces is calming and the overall destination in Washington. Only about there is the 650-sf Cedar Board Room. commitment to excellence from the 30 minutes from Sea-Tac Airport, two When it comes to gaming, Ilani’s staff is welcoming. All of the available new hotels are opening in the city this 100,000-sf casino floor offers slots, meeting rooms are great and you’ll year. Scheduled to open this summer high-stakes table games and more. not go wrong with any food options, is Silver Cloud Hotel Point Ruston There are also 11 dining options, plus pricing is very reasonable. I can’t Waterfront, with more than 15,000 sf which include fine dining at Michael speak highly enough about how won- of function space including a 5,400-sf Jordan’s Steak House for lunch and derful this place is. Salish Lodge is the ballroom, and both covered and uncov- dinner; Rose & Thorn, offering modern best place around Seattle, hands down, ered outdoor spaces. interpretations of classic Mediterra- for a beautiful event that people will Also opening is the Courtyard nean and Italian offerings; Longhouse, remember forever. The decision is easy Tacoma Downtown, which will con- offering ocean-fresh, handcrafted and – Just choose Salish.” nect to the Greater Tacoma Convention made-to-order sushi rolls, and tradi- Groups choosing Salish Lodge & Center via skybridge. The largest meet- tional rice and noodle dishes; Chef Spa now have a new option for their ing space is a 10,500-sf ballroom, about Jet, offering food based on modern VIPs — Club 268, its name a nod to the half of the total space, and there’s also Asian cuisine; and Line & Lure Sea- waterfall just outside. The upgraded a rooftop events center with approxi- food Kitchen and Tap, offering locally experience includes access to the con- mately 6,500 sf of outdoor space. sourced and seasonal seafood. OREGON There’s no indication that Portland is slowing down in terms of its popularity with planners and groups, nor is the city slowing down in terms of growth. Last year, the new Hyatt Regency Portland at the Oregon Convention Center opened, providing planners with more than 38,000 sf of its own flexible space. This year, another Hyatt property also opened, the Hyatt Centric Downtown Portland, with four meeting spaces and an onsite Spanish restaurant, Masia, with a full bar. Groups looking to meet in Portland should consider summer or fall when the city’s My People’s Market runs, a gathering of entrepreneurs, makers, artists and culinary artists celebrating

TheMeetingMagazines.com | Corporate & Incentive Travel | March 2020 63 more than 100 local multicultural businesses. But the city has plenty to see year-round, including its legendary independent bookstore, Powell’s City of Books. IDAHO Boise is one of those under-the-radar cities that deserves more recognition among planners. Scott Winegar, president of TMN Events Inc. in Boise, says the city has way more to offer than many groups realize. “Boise has a very walkable downtown. Everything — hotels, dining, entertainment, brew pubs — is right there. Our downtown is vibrant and many groups never even leave the downtown area during a multiday meeting. Not only is that convenient, it’s a cost-saver on transportation. Our airport is a surprise for many groups. It’s won awards for having so many flights on The Largest time and it’s only about 3 miles away, 10 minutes or less, which also helps reduce Hotel In The a meeting’s transportation costs.” Winegar notes that the weather is Pacific meeting-friendly, too. “Any month of the year, you can have sunny days and Northwest 40 degrees. And nine months out of the The Oregon Convention Center, top, offers 255,000 sf of contiguous exhibit year there’s plenty of recreation going on space. Above, a rider enjoys the zip line at Twin Falls in South Central Idaho. around town, especially May to October.” Whether groups want to add activ- 36,000 sf, bringing the total today to JUMP,” Winegar advises. “It’s really an ity or culture to an event, Boise deliv- 86,000 sf, which easily accommodates unusual facility.” ers. “We have multiple museums groups of 1,500 plus.” Boise State University also has a downtown: the Boise Art Museum, the One venue that planners won’t great venue. “Of course, people always Idaho Historical Museum and the Black see anywhere else is JUMP, a com- want to see the famous blue field, so History Museum, and the zoo is close munity facility on multiple acres that we often take groups there and then to by as well. As for activity, our 25-mile Winegar highly recommends to plan- Stueckle Sky Center on campus; it’s a Boise River Greenbelt is popular for ners and groups. “It has some really really good venue for corporate events cycling and walking before with amazing views and or after meetings.” Nine months out of amenities,” he adds. According to Winegar the year there’s plenty of “While Boise has a lot to Experience the preeminent meeting and event venue in the Emerald City. the sweet spot for group recreation going on around offer groups, it’s also afford- size is probably about 300 or able,” he says, “The room Located in the heart of downtown, Hyatt Regency Seattle is just steps 400, at least if they all want town, especially May rates are good compared away from dining, theater, top attractions and both Washington State to be under one roof. Larger to October. to similar cities; you get a Convention Center facilities. With 1,260 guestrooms and suites, 103,000 groups have to book multiple SCOTT WINEGAR good quality product at a square feet of meeting and event space, 3 restaurants and bars, plus hotels downtown, but even President moderate price.” TMN Events Inc. unique gathering areas, our LEED Gold-Certified hotel is designed to that is easy as several hotels All of that means one connect attendees with a distinct Seattle experience. are a short walk from the thing — plan ahead. “Plan Boise Centre and each other. “unique indoor and outdoor meeting early, as we’ve become busy and it’s For more information, email [email protected] “The Boise Centre is pretty fantastic space,” he says. hard to get space at the convention cen- or visit hyattregencyseattle.com and easy to navigate,” Winegar says. “A JUMP stands for Jack’s Urban ter and hotels. Plan at least a year out if renovation was completed two or three Meeting Place, named for a local entre- you can. It will be well worth it,” he says. HYATT REGENCY SEATTLE years ago, so if groups haven’t been preneur and pioneering spirit. “Con- So, go ahead. Choose your favorite 808 Howell Street here in a while, there’s a big difference. sider doing a portion of your meet- Pacific Northwest city or resort to meet Seattle, Washington, 98101 The East Building expansion added ing, or at least an evening function, at in. You really can’t go wrong. C&IT T: +1 206 973 1234

Hyatt® and Hyatt Regency names, designs and related marks are trademarks of Hyatt Corporation. ©2020 Hyatt Corporation. All rights reserved. 64 March 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com The Largest Hotel In The Pacific Northwest

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Located in the heart of downtown, Hyatt Regency Seattle is just steps away from dining, theater, top attractions and both Washington State Convention Center facilities. With 1,260 guestrooms and suites, 103,000 square feet of meeting and event space, 3 restaurants and bars, plus unique gathering areas, our LEED Gold-Certified hotel is designed to connect attendees with a distinct Seattle experience.

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HYATT REGENCY SEATTLE 808 Howell Street Seattle, Washington, 98101 T: +1 206 973 1234

French Lick Resort has welcomed two new members to its sales team — Ashley Vezzoso-Schaefer and Brittany Kummer. Vezzoso-Schaefer will focus on southern Indiana, southern Illi- nois, western Kentucky and Tennessee. Kummer’s main focus will be on Missouri, along with central and northern Illinois. Maggie Mojica has been appointed director of Sales and Marketing for Gurney’s Resorts’ properties in Montauk, New VEZZOSO-SCHAEFER KUMMER York, including Gurney’s Montauk Resort & Seawater Spa and Gurney’s Star Island Resort & Marina. She comes to Gurney’s Resorts from St. Regis New York where she served as the director of Sales. The Walt Disney World Swan and Dolphin Resort has announced Jim Curtis as director of Sales & Marketing for the entire complex. Curtis has more than 30 years of sales experience in the hospitality industry. Most recently, he was area director of Sales for Omni Hotels & Resorts. Sheraton New York Times Square has announced that Jim MOJICA Mooney will be the new director of hotel sales. Mooney brings to CURTIS the hotel more than 24 years of hospitality experience, including 21 years in the New York market. He was most recently vice president of Sales for Interstate Hotels & Resorts, a global hotel management company with a portfolio of 500 properties. Mike Hubnik joins Omni Viking Lakes Hotel as their new director of Sales & Marketing. He has more than 10 years of experience in the hotel industry from companies including Hyatt, W Hotel, Marriott International Inc., Sheraton and Le Méridien. The Waldorf Astoria Los Cabos Pedregal has selected Tom MOONEY Puntel as their new director of Sales & Marketing. Puntel brings HUBNIK more than 25 years of experience in hospitality to his new role, having held positions as regional director of Revenue Man- agement and director of Sales, Marketing and Events at Hyatt Hotels, and most recently as vice president of Sales and Mar- keting at East West Hospitality. The Cayman Islands Department of Tourism (CIDOT) announced Kari Dehn will join the U.S. National Sales team for the CIDOT and lead efforts in the New York office to execute group sales for Meetings, Incentive, Conferences and Exhibi- tions (M.I.C.E.) travel and leisure groups visiting the Cayman PUNTEL Islands. As a Certified Incentive Specialist (CIS), she has more DEHN than 25 years of experience in the travel industry. Team San Jose recently welcomed Charles Baran as director of Event Operations. Baran joins the organization with 15 years of hospitality and marketing experience. He was most recently the director of Sales & Marketing for Hotel Sorrento in Seattle, but he has worked with other brands as well. The AAA Four Diamond InterContinental Houston – Medical Center has appointed Doug Kelly as their director of Sales & Mar- keting. Before this position, Kelly was an area director of Sales BARAN and Marketing supporting the Hotel Indigo Naperville Riverwalk KELLY and Holiday Inn & Suites Chicago O’Hare-Rosemont. C&IT

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