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VAN SEUMEREN GROUP worldwide specialists in heavy lifting and transport MAMMOET 3 WORLDO Running up the hill page 4 UK’s biggest bridge slide page 10 Kizomba on wheels New York…New York… page 16 Local alliances create added value page 18 Adapting to a changing playing field What the past year has clearly Seumeren to become COO and to In the USA, the management team regions. In particular, the slowdown shown is that the times are chang- intensify his productive cooperation has been strengthened with Darren in the power industry and the post- ing faster than ever before. The col- with Siem Kranenburg, who has Adams as COO, and Piet Nooren ponement of several large orders in lapse of the stock exchange, the fall remained as CFO. Both of them and Bernadette Coney have been America and Canada impacted neg- of the dollar against the euro and have been appointed representative appointed Board members at atively last year. However, there are the threat and then execution of war directors of Mammoet. In addition, Mammoet USA. Hans van Breukelen also new challenges, especially in in Iraq have all had a serious impact Patrick Freericks has joined the is the new President of AVS and, last China and Russia. on international companies such as team, taking over Roderik’s former but not least, Ton Bakker has been Frans van Seumeren Mammoet. When it comes to reces- responsibilities as Managing Director appointed Mammoet’s Regional The competition in our industry is President & CEO sion and hardship, it’s best to antici- of Mammoet Global. Neil Birkbeck Manager for South America. very fierce but our customers pate them as soon as possible. has been appointed Managing choose Mammoet for our worldwide Director of the South East Asia and The second vital measure to adapt equipment coverage, our local So what have we done to ensure the Middle East Region. Tim Sittler to the world’s changing playing field knowledge in the various countries Mammoet stays at the front and has been appointed CEO Mammoet is to make better and more efficient and, in particular, the quality of our continues to offer customers the Canada, with Russ Watters becom- use of the huge resources of the two work thanks to the continuous atten- services they demand? The first act ing Vice President Mammoet former merger partners, Van tion we pay to it. was to make sure we had the right Canada responsible for Canada Seumeren and Mammoet. Roderik skills in the right management posi- West and Mark Metcalfe responsible will address this special challenge. When asked what my deepest feel- tions. We asked Roderik van for Canada East. Under his leadership, our organiza- ings about Mammoet are, I reply that tion will be tailored even more close- I am “moved by Mammoet”, so are ly to the customers’ needs, while all our employees. And they are not organizational effectiveness will be the only ones. The award by His boosted by shorter lines of commu- Royal Highness Prince Willem van nication and a stronger emphasis on Oranje of The Netherlands of the the personal responsibilities of all King Willem I Prize, the most presti- our staff. gious prize in country for interna- Our pay-off Moved by Mammoet tional business success built on the certainly applies to our customers twin pillars of creativity and innova- and relations but it also symbolizes tion, was tangible evidence that we our perseverance, personal commit- are on the right course. ment and dedication to keeping Mammoet at the forefront of market Mammoet is a corporation to be developments. proud of. It is a unique company that controls and manages a wide A third aspect is an on-going call to range of expertise and enjoys a improve the quality of everything we prominent market position thanks do. Above all, customers expect us to the dedication of its board, staff, to work safely, on time and within operators, riggers and all who cost limits. Jan van Seumeren Jr. belong to our Mammoet family. will consider this aspect elsewhere I share this feeling with you and in this issue. hope you will enjoy reading in this The fourth element is that, even issue what we have achieved, with in an economic downturn, well- you, in the recent past. reasoned investments can make all the difference between winning or losing market share. This is why we are investing in new solutions such as the Jumping Jack, our newly developed Jack-Up Vessel for exe- cuting projects at sea, in particular the installation of windmills, and sal- vage and decommissioning jobs. It is of great importance that we closely monitor economic develop- ments and trends in the various Moved by Mammoet’s winning team Getting the best out of our employees first devices that make it easier to solve complex pro- “Driver number three is our complete dedication to requires Mammoet to offer a challenging work blems. Our equipment fleet has been standardized working safely, on time and within cost limits. This environment with lots of opportunities for per- and designed so that even the most remote parts is supported in part by the SAP data and in part sonal development and career planning. of the globe are within reach at short notice.” by in-depth investments in training, courses, job In addition, the Board of Management should rotation and other activities that increase quality have adequate tools at its fingertips to manage “The second driver in our organization is direct awareness and skills. Scheduled maintenance, of and steer the organization effectively and in line access to all relevant information. We already course, also contributes to preserving our high with the corporate strategy. make extensive use of our Enterprises Resources quality standards.” Roderik van Seumeren, Program supported by SAP software and will con- COO. COO Roderik van Seumeren reflects on his recent tinue to explore its facilities more widely and more “Finally, the focus is directed at all times at offer- assignment. “The streamlining of our organization deeply. It enhances the transparency of our orga- ing quality at a fair price. It means that internal is facilitated by four key drivers. I’m pleased to nization by keeping the entire chain from ‘first overheads are subject to continuous scrutiny in share these with our readers because I am con- contact’ to ‘final invoicing’ under control. order to identify potential savings. Our attitude is vinced they will add to an even better understand- Moreover, SAP provides an insight into the current to search for an optimal balance between high ing of each other.” and future availability of equipment and personnel quality performance and limited cost. The and lets us analyze various logistics scenarios to economies of scale realized by pursuing market “The first driver is our attitude, our ability to listen execute the contracts we are awarded. In addition, leadership offer the greatest benefits in terms of carefully to what customers say. The sooner we by keeping formalized records of our past cost reduction for our customers.” get involved in the preparation of their plans and achievements, project governance is a valuable schedules, the better we can anticipate what asset to develop new solutions that draw directly equipment will be required or develop special on our experience.” Mammoet World 2003 Page 2 Crane rental is core business A characteristic of Mammoet is the diversity of Wouter van Noort, member of the board of Mana- Sander Splinter, also member of the board of activities, ranging from huge one-of-a-kind pro- gement Cranes Benelux, explains: “The establish- Management Cranes Benelux adds; “Within the jects with high end equipment, to daily operations ment at such base industries serves as a home on-site concept and contracts for day-to-day for almost any contractor on a rental base. base, from which additional activities in the area rental, Mammoet offers flexibility. Although most are supported. For instance, customers in civil pro- equipment is rented with operators, certain areas The rental activities are based on a clear concept. jects that require crane assistance for just a couple prefer the rental of equipment as such. Mammoet joins so called base-industries, such as of days or even hours, may call upon the resident Likewise, at some sites Mammoet offers services large petrochemical plants, steel production compa- Mammoet fleet. This ensures quick and tailor made in competition with others, but at other sites the Wouter van Noort nies or offshore industries. At these locations, there services with a high degree of flexibility”. customer likes to be assured of high quality levels Manager Cranes Benelux is a continuing flow of activities deployed by a large and safety, and orders all its subcontractors to number of subcontractors. They are often involved This concept has been adopted already in The use Mammoet services. Together with 24-hours in maintenance jobs, extension plans and the Netherlands, Belgium, Germany, the UK, Canada services, the in-house training of operators and renewal of existing facilities. In many cases, these and South Africa, and is being expanded to other riggers, that is also open to third parties, obviously subcontractors require temporary support with lifting areas. Examples of base industries are Shell, Dow, encourages the latter viewpoint”. and transport equipment, for instance cranes from DSM, Suncor and Leuna. The on-site establishment 30 up to 650 t capacity. Mammoet offers a unique serves as gateways to other customers in their sur- concept of on-site presence, with guaranteed avail- roundings. The economics of scale leads to attractive ability of equipment, to the benefit of these subcon- propositions, both for the on-site customers and Sander Splinter tractors and their common customer alike.