DOCSLIB.ORG

LUXURY REVIEW Greater China

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text

Load more

Issue No #01 2018 Issue No #01 LUXURY REVIEW Greater China [ 1 ] Welcome. Our quarterly Luxury Review has been given a new look. We aim to bring our What started as a passion project has grown readers the must-know to a must-read for industry insiders in China and beyond, and it’s only fitting that we facts and insights about the evolve our publication accordingly. luxury industry We have updated the format to accommodate time-pressed readers. We’ve introduced Quick Takes – short form articles to give you a recap of the key happenings in the luxury industry over the past quarter. You will still find our POV and analysis through longer reads in the second section. We have also merged our two editions into one bilingual issue. We will continue to cover trends, brands, and products having an impact on the Greater China region, from categories ranging from fashion and beauty to travel and auto – and wherever luxury will go next. We hope to continue to give you market knowledge and insights that will help guide your luxury communications strategy. Thank you for reading. Mindshare [ 2 ] Welcome. [ 3 ] Content 010 – Quick takes 011 – Campaigns 012 – Product Launches 013 – Business 014 – Content 015 – Technology 020 – Mindshare’s POV 021 – Chinese firms acquiring luxury brands 022 – Beauty is boosting speed to market 023 – WeChat’s new ad format 024 – Is J-Beauty the new K-beauty? 025 – Volvo’s luxury pivot brings recognition 026 – How can luxury brands thrive in today’s digital landscape? [ 4 ] TheQuick news Takes you need to keep up with luxury [ 5 ] CAMPAIGNS Chanel Mademoiselle Privé Exhibition Following two successful editions in London in 2015 and in Seoul last year, Chanel’s “Mademoiselle Privé” landed Hong Kong in early January this year. The four-week exhibition was free of charge and held at PMQ, Hong Kong’s creative hub.1 This exhibition not only offered an immersive look into the origins and sources of inspiration for Chanel’s designs, but also captured the unique personality and spirit of Gabrielle “Coco” Chanel and Karl Lagerfeld. Mademoiselle Privé International stars like Pharrell Williams, Kaia Gerber, Caroline de Maigret and Park Soo Joo P1 were invited to the event.2 Mademoiselle PrivéM Qd In order to enhance the visitor experience at the 3 exhibition, Chanel launched an app for both IOS P3 and Android mobile phones. In it, guests could Gabrielle ”Coco” Chanel PKarl book their time slots to the exhibition, preview LagerfelPharrell content and register for workshops held within WilliamsKaia GerberPPark 3 the exhibition area. Soo Joo 2d 33 IOSPAndroid 21 1 http://www.scmp.com/magazines/style/news-trends/article/2124803/chanels-mademoiselle-prive-exhibition-set-hong-kong 2,3http://www.scmp.com/magazines/style/fashion-beauty/article/2126819/6-things-know-about-chanels-mademoiselle-prive [ 6 ] CAMPAIGNS Stella McCartney on Tmall Space Stella McCartney Stella McCartney launched a flash sale store on Stella McCartney Tmall Space under Luxury Pavilion. It is the Luxury PavilionTmall Space second brand testing the platform following Loewe Spanish fashion brand Loewe launching its Tmall Space limited-edition handbag in Tmall Space last Luxury Pavilion August. Luxury Pavilion is exclusively open to VIP3 Tmall VIP customers, attracting big-name luxury 2018 brands. The pop-up sale lasted one month, offering the 2018 Spring/Summer collection, 84 including some products even unavailable in Luxury PavilionLuxury Pavilion stores in China.4 The brand also offered coupons and gifts to drive sales. A brand page was Tmall Space created on Luxury Pavilion to introduce the brand 5Falabella GO story and the new arrivals of this collection. Right 5 after the Tmall Space campaign, the brand worked with e-commerce website VIP.com to introduce 3 Falabella GO collection backpacks. VIP.com is the only authorized retail channel for these bags in China.5 4 http://tech.sina.com.cn/roll/2017-12-17/doc-ifypsvkp3843876.shtml 5 http://mini.eastday.com/mobile/180114001406363.html Image source: Screenshot from Tmall Luxury Pavilion [ 7 ] BUSINESS There have been several noteworthy appointments 6 in the fashion industry VDior Homme Saint LaurentHedi Slimane recently, most involving Céline0 HSidney Toledano0Hedi talent linked to LVMH. SlimaneM7L Céline BurberryRiccardo Tisci 7Givenchy Hedi Slimane, previous designer of Dior Homme and Saint Laurent, is to take over at Celine as Tisci the new artistic, creative and image director. Burberry Sidney Toledano, Chairman and CEO of LVMH Kim Jones Fashion Group commented in a press release 2 that he views Hedi Slimane as an exceptional DiorJones8 designer and expects him to “lead Celine to ever MV greater success through his renowned creative LV x SupremeJones energy and discipline.“6 21Kris Van AsscheDior Homme 66 Burberry also welcomes a new creative officer, Riccardo Tisci, who just finished his career at Givenchy last year. He led the creative direction of the LVMH-owned brand for more than a decade. In his new role, Tisci will be based in 8 London and take charge of all Burberry’s collections.7 After Kim Jones’s last runway show for Louis Vuitton at Fall 2018 Men’s Fashion Week in Paris, he is exiting the maison to join another LVMH brand: Dior. Jones has held the position of men’s artistic director at Louis Vuitton since 2011 and is the brain behind commercial successes such as LV x Supreme. At Dior Homme, Jones replaces Kris Van Assche, who is stepping down after eleven years at the helm.8 People come, people go, but the fashion carrousel never stops. 6 https://www.lvmh.com/news-documents/news/hedi-slimane-named-artistic-creative-and-image-director-of-celine/ 7 https://www.businessoffashion.com/articles/news-analysis/riccardo-tisci-is-the-new-creative-director-of-burberry 8 https://www.businessoffashion.com/articles/news-analysis/kim-jones-to-exit-louis-vuitton [ 8 ] Coach launches SCRM a Coach has released a Social Customer CoachP2017a SCRM Relationship Management system called WeclientPa “Weclient,” to activate 1-on-1 online client - service.9 Coach o9 This app links to Coach‘s WeChat account. The A customer can scan his/her individual service advisor‘s QR code via WeChat, and follow the WeclientC Coach‘s official account to receive exclusive cc online client service. Weclient takes advantage h-9 of its social network function to understand 9-- customer needs, and also brings 1-on-1 c professional services to enhance distinguished experience. At the same time, the customers can book offline service online, and offline service can also leverage traffic back to online, in which online and offline experiences seamless integrated to increase the overall sales conversion rate. 9 http://socialbeta.com/t/102102 [ 9 ] Luxury brands dominate the inaugural BrandZ1 French BrandZ ranking WPP agency Kantar Millward Brown revealed their BrandZ ranking of the 50 most valuable Kantar Millward BrownBrandZ French brands. With France being the birthplace 500 of traditional luxury, it comes as no surprise that the list is dominated by luxury brands, and in affect presents a view of the brand health of the 1 luxury leaders., The ranking is topped by Louis Vuitton and Hermès, with Chanel at number 5, 1 Lancôme at number 7 and Cartier at number 8.10 88,900 35500 The luxury category has a combined brand value 5015 of US$88,9 million. Louis Vuitton alone accounts for 15% of the total brand value of the Top 50 501 with a brand value of $US35,5 million. Dior, Saint P Laurent, Moet & Chandon, Sephora, Givenchy, W Martell & Guerlain all make the top 50. 5 Brand contribution measures the influence of brand alone in the mind of the consumer. It’s considered a key driver of business growth. Lancôme, Chanel, Louis Vuitton, Veuve Cliqout, all achieved the highest possible score of 5. 10 BrandZ Top 50 Most Valuable French Brands 2018 Image source: http://www.wpp.com/wpp/press/2017/dec/06/luxury-dominates-first-brandz-top-50-most-valuable-french-brands-2018- ranking/ [ 10 ] Chanel and Farfetch announce partnership Farfetch Chanel have always been reluctant to engage in e-commerce, slowly experimenting with different ways to approach the channel, from offering its Net-A-Porte beauty products on their standalone e-commerce to limited e-tailer partnership with Net-A-Porter for its jewelry line. Therefore the announcement rFarfetch of a partnership with e-commerce giant Farfetch is somewhat surprising. The partnership is said Farfetch to focus on augmenting the brick-and-mortar Farfetch1 experience of their stores through Farfetch’s data platform, and will not make Chanel products available on Farfetch’s online platforms. Farfetch The long-term partnership will see Chanel Bruno Pavlovsky investing in Farfetch, and initial trials will roll-out in France later this year. Judging by comments made to BoF by Bruno Pavlovsky, Chanel’s president of fashion, we can expect a range of Farfetch digital services which will link consumers to the boutiques, such as appointment services and product reservations.11 Farfetch have previously demonstrated parts of their “Augmented Retail” programme, including digital mirrors, automatic wishlists and advanced consumer recognition. 11 https://www.businessoffashion.com/articles/fashion-tech/chanel-strikes-farfetch-deal-to-augment-boutiques [ 11 ] Airbnb is stepping into luxury hospitality Airbnb Airbnb China has announced several new Airbnb services catering to affluent audiences, effectively positioning themselves as a more Airbnb direct threat to luxury hotels. Properties on the Beyond Airbnb Airbnb site which fulfill certain upscale criteria will be highlighted under the section Beyond Airbnb. This will make luxury rental options discoverable in a way they weren’t before.12 Airbnb Plus 1002 The other service, Airbnb Plus features 200100 properties which have fulfilled a 100-metric long list of specific demands.
Recommended publications
  • Runway Shows and Fashion Films As a Means of Communicating the Design Concept

    Runway Shows and Fashion Films As a Means of Communicating the Design Concept

    RUNWAY SHOWS AND FASHION FILMS AS A MEANS OF COMMUNICATING THE DESIGN CONCEPT A thesis submitted to the College of the Arts of Kent State University in partial fulfillment of the requirements for the degree of Master of Arts By Xiaohan Lin July 2016 2 Thesis written by Xiaohan Lin B.S, Kent State University, 2014 M.A., Kent State University, 2016 Approved by ______________________________________________ Name, Thesis Supervisor ______________________________________________ Name, Thesis Supervisor or Committee Member ______________________________________________ Name, Committee Member ______________________________________________ Dr. Catherine Amoroso Leslie, Graduate Studies Coordinator, The Fashion School ______________________________________________ Dr. Linda Hoeptner Poling, Graduate Studies Coordinator, The School of Art ______________________________________________ Mr. J.R. Campbell, Director, The Fashion School ______________________________________________ Dr. Christine Havice, Director, The School of Art ______________________________________________ Dr. John Crawford-Spinelli, Dean, College of the Arts 3 REPORT OF THESIS FINAL EXAMINATION DATE OF EXAM________________________ Student Number_________________________________ Name of Candidate_______________________________________ Local Address_______________________________________ Degree for which examination is given_______________________________________ Department or School (and area of concentration, if any)_________________________ Exact title of Thesis_______________________________________
  • Central Saint Martins Fashion Fund

    Central Saint Martins Fashion Fund

    central saint martins fashion fund Fashion at Central Saint Martins (CSM) is internationally and critically acclaimed. The CSM Fashion Fund will provide programme- wide support for our students, equipment and facilities. The funds raised will contribute to the provision of the world-class education we are renowned for. As a thank-you for this support, we will invite donors to exclusive events and record their generosity in a visible area of the fashion studios. Richard Quinn, MA 2016 fashion inspiration St Martin’s School of Art was established in The internationally renowned centre for arts and design education has one of the most 1859. The first fashion course, headed by Muriel established reputations in fashion education Pemberton, started in 1932 and by the 1970s, and is considered a global leader in its field. St Martin’s School of Art was established, as one The Business of Fashion of the pre-eminent colleges for the study of The many individual careers and artistic contributions that were formed in the fashion. In 1989 St Martin’s joined the Central fashion department of Central Saint Martins School of Art and Design to become Central are well documented. Beyond those, though, Saint Martins College of Art and Design, bringing are a set of standards and a sense of cultural ambition that can’t be attributed to any one Fashion, Textiles and Jewellery Design together designer or teacher. And that’s what’s at the in the School of Fashion and Textile Design. In heart of its success and continuing relevance. It’s almost like an ideology.
  • Post Layout 1

    Post Layout 1

    22 Established 1961 Lifestyle Fashion Sunday, September 9, 2018 Tom Ford kicks off New York Fashion Week ew York Fashion Week opened with a bang Victoria Beckham is celebrating the 10th anniversary of with a masterclass from Tom Ford, A-list mod- her brand in London. Tommy Hilfiger held his show in Nels oozing subdued sophistication in neutral Shanghai on Tuesday, the latest pit-stop on what has palettes with Tom Hanks and break-out rom-com star been a global tour since declining to show in the Big Henry Golding front row. The US city kicks off a Apple since September 2016. month-long fashion merry-go-round in which editors, Alexander Wang, the king of cool, has switched to a celebrities and influencers descend first on the Big June-December schedule and plenty of others make lit- Apple before jetting off to fashion weeks in London, tle secret of their a thirst for something new in a city Milan and Paris. that constantly glorifies innovation. “What we know Everyone from the biggest names in the industry to traditionally as fashion week-and I love a runway US model Gigi Hadid fresh-out-of-college hopefuls will pack a frenetic show-is changing,” designer Zac Posen told CNBC this schedule from Thursday to September 12 as the Big week. “It’s a very saturated field, so you have to find Apple wilts under a late summer heatwave. Ford took a interesting creative ways of cutting through the mar- chill pill-opening the spring/summer 2019 season by ket.” His answer? Unveil his collection in a photo shoot sending down the runway models Kaia Gerber, Gigi starring up-and-coming actress Maya Hawke, daughter Hadid, Joan Smalls in matte make-up, headscarves and of Ethan and Uma Thurman.—AFP smokey eyes.
  • Council of Fashion Designers of America

    Council of Fashion Designers of America

    Council of Fashion Designers of America ANNUAL REPORT 2018 The mission of the Council of Fashion Designers of America is to strengthen the impact of American fashion in the global economy. B Letter from the Chairwoman, Diane von Furstenberg When I became President of the CFDA 13 years ago, I had two initials goals—to turn the American fashion community into a family and to make it more global. Letter from the The first adventure Steven and I went on was to Washington, D.C., President & Chief to lobby for copyright protection for fashion designers. It was quite an experience to lobby to almost everybody in Congress, from John Executive Officer, McCain to Maxine Waters, Hillary Clinton, and Nancy Pelosi. While we didn’t manage to pass legislation, we did manage to give the Steven Kolb subject so much exposure—in Washington and beyond—that a lot of the people who used to copy realized the importance of hiring Much has changed since I started at CFDA thirteen years ago. original talent to lead their design teams. The Internet and social media have revolutionized the fashion Creating a family means coming together and supporting each other. landscape. Everything is immediately universal and faster, and We launched the Strategic Partnerships Group, which provides tangible everybody has a platform to express their views. In fashion, we used business services, education, and work opportunities for our designers. to talk among ourselves a lot. Now, we must listen to all the voices and engage with the world. As the digital revolution and the influence of social media were changing our industry, we felt obligated to reevaluate the purpose of This year, we introduced the CFDA Fashion Trust with Tania Fares, Fashion Week and empower the designers to do what’s best for each which brings in individuals and corporations to raise funds for U.S.-based one of them.
  • Mirror of Beauty: Cultural Values Reflected in Online Skincare Advertising in the Philippines and Taiwan 美麗魔鏡:菲律賓與台灣保養品網路廣告投射之文化價值

    Mirror of Beauty: Cultural Values Reflected in Online Skincare Advertising in the Philippines and Taiwan 美麗魔鏡:菲律賓與台灣保養品網路廣告投射之文化價值

    Corporate Management Review Vol. 37 No. 2, 2017 pp. 127-158 Mirror of beauty: Cultural values reflected in online skincare advertising in the Philippines and Taiwan 美麗魔鏡:菲律賓與台灣保養品網路廣告投射之文化價值 Chih-Ping Chen1 Discipline of Marketing, College of Management, Yuan Ze University Chih-Hsien Chen Department of Cultural and Creative Industries, National Kaohsiung University of Applied Sciences Anna Marie C. Cañete Department of Information Communication, Yuan Ze University Abstract: As mirrors of culture, advertisements are believed to reflect values relevant to consumers. This research aims to examine whether the cultural values are reflected in online skincare advertisements between countries with different cultural influences and then further investigate what values consumers maintain and shift. Content analyses of online skincare advertisements and in-depth interviews with consumers in the Philippines and Taiwan were conducted in this study. The research focused in particular on how slogan values, brand prominence, and product prominence and context of online skincare advertisements can be manipulated in a strategic way to pass on implicit messages to the receiver. The results highlight that the notion of beauty in online skincare advertisements and the minds of consumers is socially and culturally constructed and its meanings are maintained and changed by social forces and globalized communication of advertising media. Keywords: Cross-culture, cultural values, online skincare advertising, globalization, beauty. 1 Corresponding author: Chih-Ping Chen, Discipline of Marketing, College of Management, Yuan Ze University, No. 135, Yuandong Rd., Zhongli Dist., Taoyuan City 320, Taiwan, E-mail: [email protected]. 128 Mirror of beauty: Cultural values reflected in online skincare advertising in the Philippines and Taiwan 1.
  • Ser Bella a Corea Del Sud Anna Pujol

    Ser Bella a Corea Del Sud Anna Pujol

    Facultat de Ciències de la Comunicació Treball de fi de grau Títol Autor/a Tutor/a Grau Data Universitat Autònoma de Barcelona Facultat de Ciències de la Comunicació Full Resum del TFG Títol del Treball Fi de Grau: Autor/a: Tutor/a: Any: Titulació: Paraules clau (mínim 3) Català: Castellà: Anglès: Resum del Treball Fi de Grau (extensió màxima 100 paraules) Català: Castellà: Anglès Universitat Autònoma de Barcelona 한국에서 아름답다 Continguts Introducció: nota de l’autora ...................................................................................................................................................... 2 Metodologia ........................................................................................................................................................................................ 4 Capítol 1: Kristina. .......................................................................................................................................................................... 6 Capítol 2: Chaemin. ..................................................................................................................................................................... 24 Capítol 3: Alice. ............................................................................................................................................................................. 42 Capítol 4: Angie. ...........................................................................................................................................................................
  • 101 CC1 Concepts of Fashion

    101 CC1 Concepts of Fashion

    CONCEPT OF FASHION BFA(F)- 101 CC1 Directorate of Distance Education SWAMI VIVEKANAND SUBHARTI UNIVERSITY MEERUT 250005 UTTAR PRADESH SIM MOUDLE DEVELOPED BY: Reviewed by the study Material Assessment Committed Comprising: 1. Dr. N.K.Ahuja, Vice Chancellor Copyright © Publishers Grid No part of this publication which is material protected by this copyright notice may be reproduce or transmitted or utilized or store in any form or by any means now know or here in after invented, electronic, digital or mechanical. Including, photocopying, scanning, recording or by any informa- tion storage or retrieval system, without prior permission from the publisher. Information contained in this book has been published by Publishers Grid and Publishers. and has been obtained by its author from sources believed to be reliable and are correct to the best of their knowledge. However, the publisher and author shall in no event be liable for any errors, omission or damages arising out of this information and specially disclaim and implied warranties or merchantability or fitness for any particular use. Published by: Publishers Grid 4857/24, Ansari Road, Darya ganj, New Delhi-110002. Tel: 9899459633, 7982859204 E-mail: [email protected], [email protected] Printed by: A3 Digital Press Edition : 2021 CONTENTS 1. Introduction to Fashion 5-47 2. Fashion Forecasting 48-69 3. Theories of Fashion, Factors Affecting Fashion 70-96 4. Components of Fashion 97-112 5. Principle of Fashion and Fashion Cycle 113-128 6. Fashion Centres in the World 129-154 7. Study of the Renowned Fashion Designers 155-191 8. Careers in Fashion and Apparel Industry 192-217 9.
  • Donna Karan Celebrated the Easy-Pieces Mantra on Which Ample Knits That Covered Cozy from Nordic to Aran to Homespun, the Latter in the Mulleavy She Founded Her House

    Donna Karan Celebrated the Easy-Pieces Mantra on Which Ample Knits That Covered Cozy from Nordic to Aran to Homespun, the Latter in the Mulleavy She Founded Her House

    PLUS HAIDER ACKERMANN SOCIAL MEDIA CRUSH BELLE CURVES MISSING MCQUEEN CHANEL’S ICEBERG ROAD TO TRADITION WWD BYE-BYE, BRYANT PARK COLLECTIONS CARDIN’S SPACE RACE CHRISTOPHER BAILEY Inspector Gadget A Top Ten: John Galliano is RICCARDO TISCI riding high at Givenchy’s Self-Made Man Christian Dior. L’WREN SCOTT Fearlessly Chic THE TRENDS PATCHWORK FUR NORDIC TRACK BLUSH HOUR PLAID TIMES VELVET CRUSH ARMY LIVES AND MORE The Top Ten FALL ’10 Collections 0412.COL.001.Cover.a;15.indd 1 4/6/10 8:42:43 PM You Choose vote for Your favorite designer P o P u L a r vote SPONSORED bY Make your favorite designer a winner at the 2010 CFDA Fashion Awards and be entered for a chance to win tickets to a New York Fashion Week show.* The CFDA Fashion Awards are a production of the Council of Fashion Designers of America. www.cfda.com vote now on *NO PURCHASE NECESSARY. To enter and for full rules, go to www.wwd.com/popular-vote. Starts 9:00 AM EST 4/1/10 and ends 11:59 PM EST 5/28/10. Open to legal residents of the 50 United States/D.C. 18 or older, except employees of Sponsor, their immediate families and those living in the same household. Odds of winning depend on the number of entries received. Void outside the 50 PHOTO BY STEVE EICHNER United States/D.C. and where prohibited. A.R.V. of prize $1,459.99: Sponsor: Condé Nast Publications. You Choose vote for Your favorite designer P o P u L a r vote SPONSORED bY Make your favorite designer a winner at the 2010 CFDA Fashion Awards and be entered for a chance to win tickets to a New York Fashion Week show.* The CFDA Fashion Awards are a production of the Council of Fashion Designers of America.
  • Nur Azizah & Ainun Dwiyanti-South Korea in Reconstructing Masculinity As Brand Image of the State's Economy Diplomac

    Nur Azizah & Ainun Dwiyanti-South Korea in Reconstructing Masculinity As Brand Image of the State's Economy Diplomac

    Corea del Sur, la reconstrucción de la masculinidad como imagen de marca de la diplomacia económica del estado South Korea in Reconstructing Masculinity as Brand Image of the State’s Economic Diplomacy NUR AZIZAH Department of International Relations Faculty of Social and Political Sciences Universitas Muhammadiyah Yogyakarta Yogyakarta, Indonesia [email protected] AINUN DWIYANTI Department of International Relations Faculty of Social and Political Sciences Universitas Muhammadiyah Yogyakarta Yogyakarta, Indonesia [email protected] Este artículo está sujeto a una: Licencia "Creative Commons Reconocimiento-No Comercial" (CC-BY-NC) RECIBIDO: 16/11/2020 DOI: https://doi.org/10.24197/st.2.2021.1-22 ACEPTADO:05/02/2021 Resumen: Aplicando la teoría de la diplomacia Abstract: By applying the theory of Economic Diplomacy económica de Rana y Chatterjee, la diplomacia by Rana and Chatterjee, Public Diplomacy by McClory pública de McClory y la identidad estatal de Maxym and State Identity by Maxym Alexandrov, the main Alexandrov, el objetivo principal de este estudio purpose of this study was to analyze the reasons behind fue analizar las razones detrás de la promoción de South Korea’s promotion of soft masculinity through la masculinidad suave en Corea del Sur a través de their means of public diplomacy, such as K-Pop and sus medios de diplomacia pública, tales como K- Korean drama. Particularly in South Korea, ideas about Pop y dramas coreanos. Particularmente en Corea how to look good as ‘a man’ are changing attitudes and del Sur, las ideas sobre cómo verse bien como "un also influencing the world. The study has applied hombre" están cambiando las actitudes y también phenomenology methodology and qualitative research influyen en el mundo.
  • Managementul Calităţii Activităţilor Turistice

    Managementul Calităţii Activităţilor Turistice

    UNIVERSITATEA DIN BUCUREŞTI FACULTATEA DE GEOGRAFIE MANAGEMENTUL CALITĂŢII ACTIVITĂŢILOR TURISTICE REVISTA DE STUDII ŞI CERCETĂRI ŞTIINŢIFICE A MASTERANZILOR UNIVERSITATEA DIN BUCUREŞTI, FACULTATEA DE GEOGRAFIE MANAGEMENTUL CALITĂŢII ACTIVITĂŢILOR TURISTICE. REVISTA DE STUDII ŞI CERCETĂRI ŞTIINŢIFICE A MASTERANZILOR 2017 Coordonator volum: Conf. univ. dr. AUREL GHEORGHILAŞ EDITURA UNIVERSITARĂ, BUCUREŞTI EDITURĂ RECUNOSCUTĂ DE CONSILIUL NAŢIONAL AL CERCETĂRII ŞTIINŢIFICE (C.N.C.S.) ŞI INCLUSĂ DE CONSILIUL NAŢIONAL DE ATESTARE A TITLURILOR, DIPLOMELOR ŞI CERTIFICATELOR UNIVERSITARE (C.N.A.T.D.C.U.) ÎN CATEGORIA EDITURILOR DE PRESTIGIU RECUNOSCUT. ISSN 2068-3871 3 C U P R I N S DOGARU - Managementul activităților de informare și promovare ROXANA ELENA turistică. Studiu de caz: Centru de Informare și Promovare turistică Aninoasa . 5 HOMIȚCHI - Obiceiurile și tradițiile din Transilvania ca formă de DIANA MIHAELA dezvoltare a turismului cultural în satul Mălâncrav . 12 ILIE - Procesele adaptative și dezvoltarea durabilă a ANA-MARIA sistemelor teritoriale cu funcție turistică. Studiu de caz: Municipiul Sighișoara . 18 MOLDOVEANU - Importanța turismului muzeal pentru valoarea culturală ALINA-GABRIELA a Sectorului 1 al Municipiului București . 24 NEBANCEA - Mineritul și efectele sale în plan turistic. MĂDĂLINA Studiu de caz: Județul Gorj . 30 NEGRILĂ - Integrarea peisajului arhitectural baroc în procesul de ALIN-CRISTIAN valorificare turistică a Municipiului Sibiu . 36 POPESCU - “Hallyu” și influența acestuia asupra turismului din CRISTINA MĂDĂLINA Coreea de Sud . 43 POPESCU - Turismul de camping – problemă de mediu sau ELENA oportunitate de dezvoltare durabilă a stațiunii Bușteni ? . 54 PREDA - Turismul – alternativă economică pentru orașul Ploiești ȘTEFANIA LAURA . 59 SOARE - Evaluarea potențialului ecoturistic al amenajării ANDREEA GEORGIANA Parcului Natural Bucegi . 68 TOCILEANU - Amenajarea ecoturistică în scopul dezvoltării durabile a DANIELA ELENA Parcului Național Cheile Nerei-Beușnița .
  • 6 Moncler 1017 ALYX 9SM

    6 Moncler 1017 ALYX 9SM

    Sabato, 22 Febbraio 2020 www.corriere.it Genius Nine creative designers for eight collections. An event in Milan to present the new way of thinking, designing, communicating. Moncler Genius, now in its third year, tells us about itself In the yellow tower, Moncler Genius logo, from left to top: JW Anderson, Sergio Zambon e Veronica Leoni, Sandro Mandrino, Simone Rocha, Craig Green, Matthew Williams, Hiroshi Fujiwara, Richard Quinn PROGIDA VINCENZO The idea that changed Moncler Poste Italiane Sped. in A.P. D.L. 353/2003 conv. L.46/2004 art. 1, c1 DCB Milano. Non può essere distribuito separatamente dal Corriere della Sera 2 Sabato 22 Febbraio 2020 Corriere della Sera Moncler HISTORY THE TURNING POINT The interview Remo Ruffini: «My Team of Geniuses: Moncler Today» by Paola Pollo The president and CEO talks about the process that led him to stake everything on Genius: no more runways and no longer two creatives, but a team of resident stylists in his virtual building. «We needed energy, so I just started. At the beginning, everyone thought I was crazy, but then the intensity became contagious» lenge of Genius: no more run- felt like a kid. But not that day. ways and no longer two cre- It was a shock. I like being atives, but a whole team of with young people. Old, rich «geniuses»—resident stylists people bore me. The only one in a virtual building illuminat- I hang out with is Massimo ed by the light of Moncler. «I Piombo and now he’ll be mad was afraid of being boring and about the description».
  • Synergistic Co-Operations in the Cosmetic Industry 237

    Synergistic Co-Operations in the Cosmetic Industry 237

    Lee / Synergistic Co-operations in the Cosmetic Industry 237 SYNERGISTIC CO-OPERATIONS IN THE COSMETIC INDUSTRY Learning and Convergence between Firms and Social Media Yeon W. Lee Seoul Business School Seoul School of Integrated Science and Technology [email protected] Abstract Hallyu’s creative content, in the form of dramas, music, and movies, has not only expanded and popularized Korean beauty (or K-beauty) products, but has also helped sell Korean fashion and aesthetics throughout the world. This study examines the various success factors behind K-beauty’s competitiveness—particularly by emphasizing the interactive roles of creative content, cosmetic firms, and make-up artists working through their vlogs based on social media and the resultant convergence effects—which has propelled the rapid growth of the K-beauty industry. On top of the cosmetic firms that utilize diverse and effective strategies to penetrate the global market, professional and semi-professional make-up artists have helped spread K-beauty beyond product sales. They offer make-up lessons on social media, which has become enormously successful in spreading Korean-style cosmetics. In this paper, the co- operation between popular beauty vloggers and firms is explained through the new role of social media. This study explains how the convergence of firms and vloggers has connected and established a business ecosystem that generates synergy through the four co-operations of co-existence, co-learning, co-creation, and co-evolution. Keywords convergence; co-operation; Hallyu; K-beauty; learning; social media; synergy creation About the Author Yeon W. Lee, Ph.D. is a Visiting Professor at Seoul School of Integrated Science and Technology and Lecturer of Global Business Strategy, International Business Relations, and Korea’s Economic Policy and Business Strategy at the Graduate School of International Studies, Seoul National University.