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Managementul Calităţii Activităţilor Turistice

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Managementul Calităţii Activităţilor Turistice UNIVERSITATEA DIN BUCUREŞTI FACULTATEA DE GEOGRAFIE MANAGEMENTUL CALITĂŢII ACTIVITĂŢILOR TURISTICE REVISTA DE STUDII ŞI CERCETĂRI ŞTIINŢIFICE A MASTERANZILOR UNIVERSITATEA DIN BUCUREŞTI, FACULTATEA DE GEOGRAFIE MANAGEMENTUL CALITĂŢII ACTIVITĂŢILOR TURISTICE. REVISTA DE STUDII ŞI CERCETĂRI ŞTIINŢIFICE A MASTERANZILOR 2017 Coordonator volum: Conf. univ. dr. AUREL GHEORGHILAŞ EDITURA UNIVERSITARĂ, BUCUREŞTI EDITURĂ RECUNOSCUTĂ DE CONSILIUL NAŢIONAL AL CERCETĂRII ŞTIINŢIFICE (C.N.C.S.) ŞI INCLUSĂ DE CONSILIUL NAŢIONAL DE ATESTARE A TITLURILOR, DIPLOMELOR ŞI CERTIFICATELOR UNIVERSITARE (C.N.A.T.D.C.U.) ÎN CATEGORIA EDITURILOR DE PRESTIGIU RECUNOSCUT. ISSN 2068-3871 3 C U P R I N S DOGARU - Managementul activităților de informare și promovare ROXANA ELENA turistică. Studiu de caz: Centru de Informare și Promovare turistică Aninoasa . 5 HOMIȚCHI - Obiceiurile și tradițiile din Transilvania ca formă de DIANA MIHAELA dezvoltare a turismului cultural în satul Mălâncrav . 12 ILIE - Procesele adaptative și dezvoltarea durabilă a ANA-MARIA sistemelor teritoriale cu funcție turistică. Studiu de caz: Municipiul Sighișoara . 18 MOLDOVEANU - Importanța turismului muzeal pentru valoarea culturală ALINA-GABRIELA a Sectorului 1 al Municipiului București . 24 NEBANCEA - Mineritul și efectele sale în plan turistic. MĂDĂLINA Studiu de caz: Județul Gorj . 30 NEGRILĂ - Integrarea peisajului arhitectural baroc în procesul de ALIN-CRISTIAN valorificare turistică a Municipiului Sibiu . 36 POPESCU - “Hallyu” și influența acestuia asupra turismului din CRISTINA MĂDĂLINA Coreea de Sud . 43 POPESCU - Turismul de camping – problemă de mediu sau ELENA oportunitate de dezvoltare durabilă a stațiunii Bușteni ? . 54 PREDA - Turismul – alternativă economică pentru orașul Ploiești ȘTEFANIA LAURA . 59 SOARE - Evaluarea potențialului ecoturistic al amenajării ANDREEA GEORGIANA Parcului Natural Bucegi . 68 TOCILEANU - Amenajarea ecoturistică în scopul dezvoltării durabile a DANIELA ELENA Parcului Național Cheile Nerei-Beușnița . 75 TURCULEȚ - Gradul de expunere la riscuri geomorfologice în ALEXANDRU stațiunea Azuga . 81 4 DOGARU Data şi locul naşterii: 28.07.1992 Târgoviște ROXANA ELENA Studii: Absolventă a Facultății de Științe Economice din cadrul Universității Valahia Târgoviște, specializarea Economia Comerțului, Turismului și Serviciilor, promoția 2014. În prezent masterandă în cadrul Facultății de Geografie - Universitatea București, specializarea Managementul Resurselor și Activităților Turistice. (2015-2017) Domenii de interes: centre de informare turistică, activități de informare și promovare, potențial turistic. MANAGEMENTUL ACTIVITĂȚILOR DE INFORMARE ȘI PROMOVARE TURISTICĂ. STUDIU DE CAZ: CENTRUL DE INFORMARE ȘI PROMOVARE TURISTICĂ ANINOASA DOGARU ROXANA ELENA Abstract: Tourism is, by role and content, a phenomenon specific to the current period, one of the most important elements of social and economic life, involving the interest of many countries. In Romania, a new type of tourism, the rural one, became a very profitable industry for the country, but also a good way to preserve the attractions, tradition or other specific values. The Local Tourist Information Center of Aninoasa provide information and guidance for a number of touristic attractions in the “Aninoasa-Doicești-Șotânga-Mănești” area, which reflect the culture, history and local traditions. This study aims to observe the overall perception of tourists and to highlight the impact of the activity of Aninoasa Tourism Centre in the local tourism. One of the most important objective is to identify and measure the benefits of this center, with real evidence. Cuvinte cheie: centre turistice, Aninoasa, informare turistică, promovare, turism rural INTRODUCERE Turismul reprezintă, prin rol și conținut, un fenomen specific perioadei actuale, unul dintre cele mai importante elemente ale vieții sociale și economice ce implică interesul a cât mai multor țări. Din acest punct de vedere, poate fi privit a un creator de beneficii majore. Potențialul turistic al României este unul de excepție, tradițiile bogate făcând posibilă o relansare a turismului rural în ultimele două decenii. Practicarea acestei forme de turism oferă avantaje atât comunităților locale, cât și turiștilor: prețuri mai mici, originalitatea și ineditul călătoriilor, aglomerație scăzută, sezonalitate redusă, conservarea tradițiilor, creare de noi locuri de muncă și obținerea de noi venituri etc. În ultimul deceniu al luat amploare o nouă metodă de dezvoltare a turismului rural, aceea a centrelor de informare și promovare turistică. Acestea au ca misiune promovarea potențialului natural și antropic, dar și a infrastructurii turistice. Printre obiective, se numără și identificarea și revalorificarea specificului local și a tradițiilor, realizarea unor rețele de colaborare cu alte centre locale, realizarea de circuite turistice care să crească importanța și atractivitatea obiectivelor turistice, atragerea turiștilor potențiali și fidelizarea lor etc. Centrul de Informare Turistică este unul dintre cele mai importante instrumente în cadrul promovării unei destinații turistice, aflându-se la intersecția tuturor surselor informative, fiind locul de unde turiștii își iau primele informații decisive. În România, există două tipuri de centre de informare turistică, în funcție de zona amplasării lor (urban/rural), a zonelor promovate, după tipul proiectului de realizare a centrului și forma de administrare: - centru local de informare și promovare turistică (CIT) - centru național de informare și promovare turistică (CNIPT) 5 Articolul de față, intitulat „Managementul activităților de informare și promovare turistică. Studiu de caz: Centrul de Informare și Promovare turistică Aninoasa”, își propune abordarea unei problematici relativ nouă în țara noastră, aceea a centrelor turistice privite ca mijloc de dezvoltare a turismului local sau regional. Scopul principal este acela de a evidenția impactul activității Centrului Turistic Aninoasa în turismul local, iar printre obiective se numără: evidențierea și măsurarea beneficiilor aduse de acest centru, precum și percepția turiștilor cu privire la acesta. Premisa de la care pleacă prezenta cercetare este aceea că Centrul de Informare și Promovare Turistică Aninoasa are un impact favorabil în dezvoltarea turismului local, ajutând deopotrivă la creșterea numărului de turiști în zonă, precum și a conservării tradițiilor și valorilor locale. SCURTĂ PREZENTARE A AREALULUI DE STUDIU Centrul de Informare și Promovare Turistică Aninoasa se află în satul Aninoasa, din comuna omonimă, județul Dâmbovița. Se află în imediata apropiere a Centrului Cultural, a sălii de sport și a stadioanelor de fotbal, pentru a facilita accesul și prezentarea acestora turiștilor. De asemenea, un lucru benefic pentru centrul turistic este și existența unui mic muzeu etnografic, organizat în incinta Centrului Cultural, dar și parcul cu fântâni arteziene, locuri și amplasamente de joacă pentru copii, unde turiștii se pot relaxa. Acesta fost realizat în cadrul unui proiect de finanțare europeană prin Programul Operațional Regional 2007-2013 și funcționează din 6 octombrie 2014. A fost construit pe baza proiectului “Valorificarea prin marketing şi promovare a potenţialului turistic din zona omogenă Doiceşti – Aninoasa – Şotânga – Măneşti”, încadrat în măsura 3.1.3. “încurajarea activităților turistice” (D) Axa III – “Îmbunătățirea calității vieții în zonele rurale şi diversificarea economiei rurale”. Zona reprezentativă este formată din patru comune, respectiv Aninoasa, Doicești, Șotânga și Mănești, rolul centrului fiind atât de a promova obiectivele turistice cuprinse, cât și legendele populare, tradițiile, sau evenimentele culturale. Grupul țintă principal al Centrului de Informare și Promovare Turistică Aninoasa reprezintă acele persoane dornice de a afla informații despre zona omogenă, indiferent de vârstă, venit, sau zonă de proveniență. Totodată, centrul se mai adresează și elevilor, cu scopul unor lecții sau prezentări a tradițiilor locale, a arhitecturii și a portului popular românesc (cu detalii despre piesele componente, diferențieri în funcție de zona geografică etc), despre sărbătorile religioase și povestea sfinților etc. Dintre obiectivele turistice cuprinse în zona de promovare a Centrului Turistic Aninoasa se numără: Mănăstirea Dealu, Mănăstirea Viforâta, Fântâna Păcii din Aninoasa, Curtea Brâncovenească de la Doicești, Stejarul de 1000 de ani de la Mănești, bisericile de lemn din secolul al XIX-lea de pe Valea Dâmboviței, Mănăstirea La Stejari, precum și alte muzee etnografice locale, bisericile din satele componente etc. METODOLOGIA CERCETĂRII Pentru realizarea acestui articol am folosit mai multe metode și instrumente de cercetare, pornind de la consultarea numeroaselor materiale bibliografice. Pentru cercetarea propriu-zisă am folosit observația directă la fața locului pe o perioadă îndelungată, la care se adaugă consultarea unor statistici de primire a oaspeților din cadrul mănăstirilor în cauză, a unităților de cazare vizate, precum și evidențele din Cartea de oaspeți a Centrului Turistic Aninoasa. De asemenea, studiul privind percepția turiștilor a avut la bază cele două chestionare aplicate de centru turiștilor primiți în decursul celor doi ani și jumătate de funcționare. 6 REZULTATE ȘI DISCUȚII În urma cercetării Cărții de oaspeți a Centrului Turistic Aninoasa, a Rapoartelor de activitate lunare și a chestionarelor completate de către turiști, în primii doi ani de funcționare (6 octombrie 2014 – 6 octombrie
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