sustainability Article Agritourism Activity—A “Smart Chance” for Mountain Rural Environment’s Sustainability Ramona Ciolac *, Tiberiu Iancu *, Ioan Brad, Gabriela Popescu *, Diana Marin and Tabita Adamov * Faculty of Management and Rural Tourism, Banat’s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania”, Calea Aradului no.119, 300645 Timis, oara, Romania;
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[email protected] (T.A.) Received: 14 June 2020; Accepted: 31 July 2020; Published: 3 August 2020 Abstract: The debates regarding sustaining the rural world by improving the quality of life are numerous; one of the proposals being agritourism activity. This activity can be a “smart chance” for the sustainability of the mountain rural environment, because it has a multiplier effect on some important parts of economic and social life of the community. For instance, it can be an ally of agriculture, ensuring a diversification alternative for farms, an alternative for local guesthouses to capitalize their own local products, while ensuring the opportunity to obtain additional/complementary income, a possibility of adjusting the depopulation phenomenon and the abandonment of old houses and lands, at the same time offering a pleasant activity/alternative, especially for young people. In this context, the purpose followed in the paper is oriented through the transposition of agritourism activity into a “smart chance” for ensuring rural mountain sustainability. Being simultaneously an innovative and diversifying alternative, it is an actual one that starts from the study of two areas which are similar in terms of tourist potential.