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Download Article Advances in Social Science, Education and Humanities Research, volume 284 2nd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2018) Study on the Way of Telling the Chinese Story to the Outside World by TV Documentaries in the New Era Taking the Third Season of "Tales from Modern China" as an Example Juncheng Wang Qi Guo Macao University of Science and Technology Propaganda Department of Party Committee Macao, China Renmin University of China Beijing, China Abstract—How to talk about the Chinese story to the outside cultural communication by contemporary records, world is how to improve the external communication effect of the documentary works will be groped for. Chinese story and grasp the impact of overseas markets, politics and the overall environment on this issue. As an important II. THE CONNOTATION OF CHINESE STORY medium for carrying Chinese stories, the TV documentary, in In the National Propaganda and Ideological Work recent years, with the launch of the “Belt and Road Initiative” Conference held on August 19, 2013, General Secretary Xi initiative and the deepening of international cooperation, has Jinping pointed out that our country should conscientiously do obtained certain achievements in the breakthrough of overseas markets, but the overall communication effect is still insufficient. a good job in external propaganda work, accelerate the The reason for this phenomenon lies in the misunderstanding of innovation of external propaganda methods to tell the Chinese the overseas audience on the image of China. In other words, to story well, spread the Chinese voice well, and interpret the tell the Chinese story well through the TV documentary, the core Chinese characteristics. The new definition of the Chinese issue is to know what to say and how to say it. The key to story has given new directions to China's new era of external breaking through the misunderstanding lies in grasping the communication, the realization of international barrier-free story's own communication power and communication strategy, communication, and the establishment of a good image of the thus inciting the tilt of overseas markets. country. Later, the General Secretary repeatedly emphasized on various occasions that "Chinese story is the proposition of Keywords—Chinese story; TV documentary; handles; dialogue the times, and that telling the Chinese story well is a proposition of the times." When China is associated with a I. INTRODUCTION story, China is no longer a general China, and the story is no How to tell the Chinese story to outside world well has long a general story; the further sublimation of the connotation three meanings: what to say, who to say and how to say? of the Chinese story points out the importance of the “What” is meant by the content of the story? What is the characteristics of the times. At the same time, the Party-based Chinese story? What kind of Chinese story to be chosen? What media and newspaper began to participate in the reporting and story can be told? These considerations are the foundation and interpretation of the Chinese story, such as the poetic story the core. It is necessary to grasp what to say before grasping telling of the Chinese story (People's Daily), multi-pronged the beginning of external communication. “Who” is referring telling of the Chinese story (Guangming Daily) to create a to the channel of transmission, and by what means? What favorable public opinion atmosphere. carrier is more suitable for Chinese stories? And how to talk is As the society gradually enters the Chinese story era, more like a question of communication strategy. From what products, programs, events, etc. with Chinese stories as themes angle? What should be combined with? Or how can it be have sprung up, and many scholars and experts have begun to digested by overseas audiences? How can it bear Chinese conduct specific research. Wen Songhui once pointed out that characteristics and China's self-confidence? Based on these the Chinese story should be based on China's national three levels of understanding, the research will start from conditions, conform to the characteristics of China, and follow “what is Chinese story”, then define the communication the development of the times. 1Zhu Lijia also believes that the channels, explore the advantages of the TV documentary in Chinese story is essentially a socialist story and a story with telling the Chinese story, and finally extend to the specific case, different values from a neoliberal story. 2Su Changhe, Wang which is called the third season of "Tales from Modern China" Yiwei, etc. from more angles, elaborated on the Chinese story ( Hereinafter referred to as "China 3"). Through the analysis of its theme, the choice of characters and narrative features, the study aims to explore the new thinking and new possibilities of 1 Wen Songhui. People's Network Review: "The Enlightenment of TV documentary in new era in spreading the new Chinese Xi Jinping Telling the Chinese Story Well" [EB/OL]. voice and Chinese picture. At the same time, the way of cross- http://opinion.people.com.cn/n/2015/0522/c1003-27043101.html, 2015-05-22. 2 Zhu Lijia. 2012 Can China's Discourse Power Rise? [J]. People's Forum, 2012 (01), 46-47. Copyright © 2018, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/). 760 Advances in Social Science, Education and Humanities Research, volume 284 and they argued that it’s necessary to give the story with rose to 77,600 hours, with a year-on-year increase of nearly modernity and socialist ideology so as to gradually grasp the 3%. In terms of investment ratio, the total investment of discourse power. 34The contemporary Chinese story needs to documentary in 2012 reached 1.3 billion and 3.47 billion in seize new concepts, master new categories, interface new 2016. 7The documentary has grown from a niche art category expressions and meet new challenges; it’s wise to face the to a certain scale in China. In the past two years, China's world to spread Chinese voices, finally enlarging China’s documentary films have continued to show outstanding "friends circle". 5It can be seen that the Chinese story has its performance in overseas markets, frequently broadcasting at unique responsibility and burden. Due to the influence of the international film and television festival. The North China's cultural foundation and system, it doesn’t mean that American box office of "Born in China" even exceeded the any story can be seen as a Chinese story. If classified, the domestic box office, and the total overseas box office reached themes of the stories are shown in “Table I” as follows: 15 million US dollars. On the whole, the attention and promotion of the documentary by the relevant departments has TABLE I. THE THEME OF THE CHINESE STORY greatly increased the chances of excellent documentary output, Viewpoint Theme and in line with the hot market in the overseas market, the Historical Traditional customs, cultural classics, historical possibility that the documentary will carry the Chinese story to vision heritage, spiritual heritage the overseas market will continue to ferment. National vision Humanities and society, industrial strength, brand building, natural scenery However, considering the different forms of documentary, Global vision Trade cooperation, international assistance, there are significant differences between TV documentaries environmental farming, technological development and documentary films in terms of content, mode of communication, and shooting techniques. In response to the The Chinese story is a story that lies in history, the country, external dissemination of Chinese stories in the current and global development. It has direct links with all walks of international environment, TV documentaries are more life, countries, nations, and social life. In the current dynamic: international environment, the Chinese story has indeed A. Topic Selection become a proposition of the times, constantly interacting with China's image, hard power and soft power construction, China still faces many misunderstandings and challenges in promoting the confidence in our path, theoretical self- the international environment, and its many acts are negatively confidence, system self-confidence and cultural self- interpreted by foreign media and social organizations. If we confidence, and the “going out” of Chinese story plays an continue to choose Chinese stories from a specific angle and extraordinary role. In the many carriers that spread the story perspective with unique China cultural customs rather than that of China to the outside world, the film and television works of acceptable to the whole world, it is difficult to break with its vivid, ikonic and expressive images make the story through the existing situation and reconstruct the cognition of more stereoscopic and impactful, so, it is an important way to Western society to China, and even increase tell the Chinese story well. And among film and television misunderstandings. Although China is vigorously promoting works, documentaries are often more favorable in cross- cultural self-confidence, cultural self-confidence is by no cultural communication. means a blind cultural arrogance, nor eyeless cultural inferiority, but a graceful and open big country mentality. 8In III. THE ADVANTAGE OF DOCUMENTARY CROSS- other words, to get out of this dilemma, it is now more CULTURAL COMMUNICATION necessary to start from a global perspective and put forward a communicative theme story with a more bighearted attitude, First of all, the documentary is a film and television telling China stories with temper of times towards the overseas product based on record of actual events and with intuitive public. For example, poverty alleviation is an international film and television language as standard. Although it is also topic with characteristics of the times.
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