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Honda Motors India Working of Sales Planning Department a Project Report

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Honda Motors India Working of Sales Planning Department a Project Report Honda Motors India Working of Sales Planning Department A Project Report JUNE-JULY 2011 CONTENTS 1. About HONDA……………………………………….. 1 2. HONDA in India……………………………………… 5 3. About HMI……………………………………………. 11 4. Working of HMI………………………………………. 13 5. Order Processing……………………………………. 15 6. Assignment- Case Study of VOR…………………. 17 7. Bibliography…………………………………………. 19 Honda Motor Company, Ltd. ( 本 田 技 研 工 業 株 式 会 社 ) is a Japanese multinational corporation primarily known for manufacturing automobiles and motorcycles. Honda has been the world's largest motorcycle manufacturer since 1959, as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year. Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer. As of August 2008, Honda surpassed Chrysler as the fourth largest automobile manufacturer in the United States. Honda is the sixth largest automobile manufacturer in the world. Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, scheduled to be released in 2011. Honda spends about 5% of its revenues into R&D. History From a young age, Honda's founder, Soichiro Honda (本田宗一 郎 ,) had a great interest in automobiles. He worked as a mechanic at a Japanese tuning shop, Art Shokai, where he tuned cars and entered them in races. A self-taught engineer, he later worked on a piston design which he hoped to sell to Toyota. The first drafts of his design were rejected, and Soichiro worked painstakingly to perfect the design, even going back to school and pawning his wife's jewelry for collateral. 2008 Honda Accord (USA spec) Eighth Generation Honda Civic (Asian Version) Eventually, he won a contract with Toyota and built a factory to construct pistons for them, which was destroyed in an earthquake. Due to a gasoline shortage during World War II, Honda was unable to use his car, and his novel idea of attaching a small engine to his bicycle attracted much curiosity. He then established the Honda Technical Research Institute in Hamamatsu, Japan, to develop and produce small 2-cycle motorbike engines. Calling upon 18,000 bicycle shop owners across Japan to take part in revitalizing a nation torn apart by war, Soichiro received enough capital to engineer his first motorcycle, the Honda Cub. This marked the beginning of Honda Motor Company, which would grow a short time later to be the world's largest manufacturer of motorcycles by 1964. The first production automobile from Honda was the T360 mini pick-up truck, which went on sale in August 1963. Powered by a small 356 cc straight-4 gasoline engine, it was classified under the cheaper Kei car tax bracket. The first production car from Honda was the S500 sports car, which followed the T360 into production in October 1963. Its chain driven rear wheels point to Honda's motorcycle origins. Hond a HMS HSP HSCI HMI I P Corporate profile and divisions Honda is headquartered in Minato, Tokyo, Japan. Their shares trade on the Tokyo Stock Exchange and the New York Stock Exchange, as well as exchanges in Osaka, Nagoya, Sapporo, Kyoto, Fukuoka, London, Paris and Switzerland. The company has assembly plants around the globe. These plants are located in China, the United States, Pakistan, Canada, England, Japan, Belgium, Brazil, New Zealand, Indonesia, India, Thailand, Turkey and Perú. As of July 2010, 89 percent of Honda and Acura vehicles sold in the United States were built in North American plants, up from 82.2 percent a year earlier. This shields profits from the yen’s advance to a 15- year high against the dollar. Honda's Net Sales and Other Operating Revenue by Geographical Regions in 2007 Geographic Total revenue (in Region millions of ¥ ) Japan 1,681,190 North America 5,980,876 Europe 1,236,757 Asia 1,283,154 Others 905,163 American Honda Motor Company is based in Torrance, California. Honda Canada Inc. is headquartered in the Scarborough district of Toronto, Ontario, and is building new corporate headquarters in Markham, Ontario, scheduled to relocate in 2008; their manufacturing division, Honda of Canada Manufacturing, is based in Alliston, Ontario. Honda has also created joint ventures around the world, such as Honda Siel Cars and Hero Honda Motorcycles in India, Guangzhou Honda and Dongfeng Honda in China, and Honda Atlas in Pakistan. Current market position With high fuel prices and a weak U.S. economy in June 2008, Honda reported a 1% sales increase while its rivals, including the Detroit Big Three and Toyota, have reported double-digit losses. Honda's sales were up almost 20 percent from the same month last year. The Civic and the Accord were in the top five list of sales. Analysts have attributed this to two main factors. First, Honda's product lineup consists of mostly small to mid- size, highly fuel-efficient vehicles. Secondly, over the last ten years, Honda has designed its factories to be flexible, in that they can be easily retooled to produce any Honda model that may be in-demand at the moment. Leadership • 1948–1973 – Soichiro Honda • 1973–1983 – Kiyoshi Kawashima • 1983–1990 – Tadashi Kume • 1990–1998 – Nobuhiko Kawamoto • 1998–2004 – Hiroyuki Yoshino • 2004–2009 – Takeo Fukui • since 2009 – Takanobu Ito HONDA IN INDIA The history of the Honda Motor Company began with the vision of one man - Soichiro Honda and his dream of personal mobility for everyone. This vision of Soichiro Honda was international in character. His desire was to lead the world in technology, and make a significant contribution to the creation of a better society. The notion of globalization formed the very core of this company’s philosophy for growth and excellence. On these lines of globalization, the Honda Siel Cars India Ltd., (HSCI) was incorporated in December 1995 as a joint venture between Honda Motor Co. Ltd., Japan and Siel Limited, a SiddharthShriram Group company, with a commitment to providing Honda’s latest passenger car models and technologies, to the Indian customers in the economically growing India. The plant became fully operational in 1997. The Indian story didn’t just end there. The Honda Motor Co. Ltd. jointly with the Seil Limited established the Honda Siel Power Products Limited (HSPP) and the Honda Motorcycle & Scooter PVT Ltd. (HMSI) to cater the Indian market with highly fuel efficient and technologically world class power and two wheeler products respectively. These ventures by the Honda Motor Co. Ltd., Japan, completely changed the dynamics of the Indian market for good. These ventures also set a new bench mark, in terms of success, for any other Automotive and Consumer Power Products manufacturing company in India and abroad. Currently, Honda stands at the fourth position in the Indian passenger car industry. HONDA NETWORK IN INDIA: • HONDA MOTORCYCLE & SCOOTER INDIA PVT. LTD.: The HMSI factory is spread over 52 acres, with a covered area of about 85,815 square meters at Manesar, Gurgaon district of Haryana. The foundation stone for the factory was laid on 14th December 1999 and the factory was completed in January 2001. The initial installed capacity was 100,000 scooters per year, which has reached 6,00,000 scooters by the year by 2007 and motorcycle capacity shall be 4,00,000 per annum. The total investment outlay for the initial capacity was Rs. 215 crores and now the accumulated investment is 800 crores. » In-House Facilities Gravity Die Casting & Low Pressure Die Casting Gravity Die-Casting & Low pressure Die Casting Sections are for manufacturing critical engine parts. » Welding Robot Weld Shop has spot welding, seam welding and MIG welding machines to weld various sheet metal parts to form the basic frame and other scooter panels. » Paint Shop Robot Paint Shop has a conveyor system, which is unique amongst all Honda Factories in the world. The conveyor car carrying the parts is rotated and dipped so as to enable good paint adhesion, high gloss and superior paint finish. Robots are used in painting for improved paint finish. » Engine Assembly Engine Assembly is done in an enclosed air pressurized area to protect the engine from dirt and dust. Each of the engines is then inspected for various parameters. » Frame Assembly Frame Assembly is done at the slat conveyor. After the Frame Assembly line is the roller tester to check the final scooter quality before handing over to dispatch. • HONDA MOTOR INDIA PVT. LTD.: Honda Motor India Pvt Ltd. engages in the development, production, and manufacture of motor products. Honda Motor India Pvt Ltd. was founded in 2006 and is based in Noida, India. Honda Motor India Pvt. Ltd. operates as a subsidiary of Honda Motor Co. Ltd. Mr. Takashi Nagai acts as the Chief Executing Officer and President of the company. • Honda Siel Cars India Ltd.: Honda Siel Cars India Ltd., (HSCI) was incorporated in December 1995 as a joint venture between Honda Motor Co. Ltd., Japan and SIEL Limited, a Siddharth Shriram Group company, with a commitment to providing Honda’s latest passenger car models and technologies, to the Indian customers. The total investment made by the company in India till date is Rs 1620 crores in Greater Noida plant and recently Rs 784 crores were invested in Tapukara (2nd) Plant. HSCI’s first state-of-the-art manufacturing unit was set up at Greater Noida, U.P in 1997.
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