Be a PRO at Delivery Take a bigger slice with ARLA® PRO

In partnership with The Welcome to our guide, your complete blueprint to becoming a PRO at , from conception to completion. Road Whether you already serve pizza and are looking to take a bigger slice of the action, or you’re starting from scratch, we’ve got you covered. From our top tips on cheese, to our to recommendations on the delivery model. Success IF YOU ALREADY SERVE PIZZA, FOLLOW I already THIS LINK, OTHERWISE READ ON FOR serve THE BEST DELIVERY SET UPS! 4 Your Oven pizza

6 Who’s Got Style

8 Building the Base The pizza delivery Pizza makes up market is now worth 12 Cheese that Delivers 1 50% £2.1bn of the UK delivery market1 14 Pro Packaging UK delivery grown UK delivery grown 16 Delivery Models +73% +4% 1 2 18 Seven Top Tips in the last 10 years! year to April 2020

18 A Slice of the Action 1. Statista - Pizza and Italian restaurant market in the United Kingdom 2019 2. The NPD Group/CREST 2020 All data was correct at time of publishing Your Oven The Oven Top 3 Different pizza ovens serve different purposes. When choosing an oven for pizza delivery, you need to ourWatch cheese Think Demand consider how it will influence your pizza style and the in action Pizza ovens can range from between £100 - £1000 depending mozzarella you choose. CLICK HERE on output and capacity, and the right model for your business will depend on the number of expected to be produced. As a guide, it’s worth considering at peak how many pizzas could be sold per hour and the amount of oven space and power required to facilitate this demand. Higher power units will cook pizzas faster and will cost more to run, but are the best option for restaurants with a greater demand to handle busy periods.

Traditional or brick ovens are high-skilled and generally cook at super- Think Space Traditional Oven hot temperatures for a crispy finish, this means you need a cheese with a SLOW MELT to allow the base to cook before it burns. Considering where the pizza oven will fit ensures there are no nasty surprises when the equipment Our Large Diced Mozzarella is perfect to replicate authentic styles cooked arrives! Pizza ovens can be deceptively large so in traditional ovens, with a slow and even melt that retains opacity. measuring up and deciding where the equipment PERFECT WITH: Large Diced and Block Mozzarella will be kept and who will need to reach it (especially if the oven is stacked) is essential. Don’t forget any additional space you may need for storing the dough, sauce and cheese too!

Stacking pizzas makes deck ovens more user-friendly than traditional Think Power ovens, but they still require skill BOH. These ovens generally cook at Deciding where the pizza oven will be kept and very hot temperatures so need a cheese with a SLOWER MELT if it will be moved in the future (for example Deck Oven - front of house or outside) helps determine Our Grated Mozzarella gives an even and consistent melt, and is the type of power required. Pizza ovens are great to use across dishes on your menu, but our Thick Shredded and normally designed for gas or electric power so Large Diced Mozzarella have a slower melt and retain more opacity can be selected to match the standard kitchen on delivery. set up. PERFECT WITH: Large Diced Mozzarella

5 Who’s got style?

New York Detroit Neapolitan Romana

If there is one word to describe The Detroit style pizza is Naples is still the go-to for All roads lead to Rome, where Means “by the cut”, hence the New York pizza, it is a square pizza, similar to great pizza, where it has been the Romana originates and is why large chunks are literally “foldable”. Or maybe it is Sicilian-style pizza, with a made pretty much the same hugely popular today. Adding sold by-the-slice from busy “stringy”. Or even “greasy”. deep-dish crust and marinara way for more than a century. oil to the dough contributes to counters. Al taglio pizza Typically made from an elastic sauce sometimes served on The dough must be made only the falt, thin and crispy base holds its roots in Rome and dough with a bready rim, top. The crust is usually baked with flour, yeast, salt, and of this pizza which is sold can commonly be bought at thin centre, dark bottom and in a well-oiled pan to develop water. There is no oil in whole and round. Today it is tratorrias throughout . It’s stringy cheese. caramelized crunchy edges. the blend, so it is a very light, the most common pizza style baked in long rectangles and soft dough. found in Italy. usually has a high hydration dough, meaning it bakes up light and fluffy.

These pizzas work well with a HIGHER COVERAGE cheese to These pizzas need cheese with a LOW COVERAGE for an authentic appearance while a cover the whole slice, increasing stretch and speeding up service SLOWER MELT is important to allow the base to fully cook. with a QUICKER MELT

PERFECT WITH: Large Diced Mozzarella PERFECT WITH: Large Diced and Block Mozzarella Available at

6 7 Dough from Scratch: Building the Base Creating your own dough can provide the best quality and most authentic pizza. However a costly initial investment is required for a dough mixer and press, which also need more floor space. It will take longer to produce and you will need skilled Some pubs and restaurants already have suitable staff, leaving more room for error and increasing wastage. equipment for cooking pizzas, however here are some key points to consider when building your Quality pizza base for delivery pizza. Difficulty The balance between quality, authenticity and speed all Speed influence the approach you need. Cost Whether you choose to make it from scratch, buy in Heat Retention premade frozen dough balls or use pizza crusts, there is plenty to consider.

For delivery, it’s important to retain a hot pizza base so that Frozen Dough Balls: the cheese retains opacity and stretch as it travels. Frozen dough balls eliminate the need for dough making altogether, vastly reducing labour time, cost and skill needed. A dough press is still required, but you can buy and store fewer ingredients. Since the dough is raw, the pizza cooks hotter and retains heat on delivery, but they do not rise or proof as well as from scratch.

Quality

Difficulty

Speed

Cost

Heat Retention

Premade Pizza Bases:

These bases, often known as ‘crusts’, are by far the easiest and quickest solution. No additional equipment is needed, leaving little room for error, improving consistency and reducing wastage. However as the bases are often pre-baked, the pizza cooks quicker which can lead to colder pizza on delivery, which hardens the cheese.

Quality

Difficulty

Speed

Cost

Heat Retention 8 9 Forming the base Cold Press Benefits: Drawbacks: If you have opted for making fresh dough in-house or using premade frozen dough balls, you may 3 Uniform, bread-like texture 6 Flatter crusts need to invest in some kind dough press or roller 3 Consistently round shape 6 High snap back and to form the base. There are 4 main methods: shrinkage without 3 Oiled pizza screen gives maximum oiled pizza screen crispy base

3 Quick

3 Low-skill

Hot Press Benefits: Drawbacks:

3 Consistently round shape 6 Flatter crusts

3 Consistent, course texture

3 Crispy base

3 No need for pizza screens

3 Quick

3 Low-skill

Hand Stretching Dough Rollers Benefits: Drawbacks: Benefits: Drawbacks:

3 Little dough snap-back or shrinkage 6 High-skill 3 Quick 6 Flatter crusts

3 Lighter, airy texture 6 Time consuming 3 Low-skill 6 High snap-back and shrinkage 3 Crispy base 6 Higher wastage 6 Dense texture 3 Higher crust

3 Non-uniform, authentic appearance

10 11 Cheese that aboutLearn Arla more Pro Mozzarella Delivers Block Mozzarella CLICK HERE Key Benefits 2.3Kg • Perfect for creating an Choosing the perfect mozzarella can make or Perfect for pizza purists, a irregular cut to replicate Pillbox Design Ltd softer mozzarella Coney Green Business Centre break your pizza on delivery, it’s important to Wing eld View, Clay Cross VERSATILE product that can Chester eld, S459JW Tel: +44 (0)1509 323 001 • Can be mixed with local/ [email protected] consider how cut, melt and coverage will affect be used across the menu, ideal Arla Pro EU Mozzarella Block 2.3kg artisanal cheese to create Pillbox reference: A01729 Process Date updated: 30/10/2017 Cyan for customisation to create a Prepared by: Steve Tomkins the final product. Brand: Arla Pro an individual blend Process Pack type: Label Magenta Substrate: White Label Process BESPOKE blend/ shape and Yellow • Shape and size works with Client Reference: 45884 Process Barcode type: AS SUPPLIED Black Barcode no: 5760466444828 Demand has shifted from eating out to delivery, and with AUTHENTIC looking pizza. Truncation: AS SUPPLIED industrial graters or can be Pantone Scale: AS SUPPLIED 3415 C

This proof has been produced Pantone grated by hand for operators 348 C for the purpose of checking artwork construction and colour split. pizza making up half of the total UK delivery market, it’s This is not a true representation of colour and will not match who use super-hot pizza ovens. the printed item. Consult current pantone colour important to consider how your cheese type will affect the books for accurate colours.

Approval final product as it travels, now more than ever. signature/ date:

Cheese changes in taste, appearance and performance as it cools over the time taken to deliver the product.

At Arla Pro we’ve tested all our mozzarella for the ideal balance of melt, coverage, stretch, oiling, browning and Use this when: You want to grate for a unique blend and fast melt colour – so we can help. We have identified three areas to focus on for the best results in delivery:

Large Diced Key Benefits Mozzarella 2Kg • Once cooked it resembles softer mozzarella formats such as A thicker cut size retains buffalo, burrata and fior di to OPACITY as it travels while maintain an authentic appearance

Pillbox Design Ltd Coney Green Business Centre Wing eld View, Clay Cross the diced format maintains a and a clear point of difference Chester eld, S459JW Tel: +44 (0)1509 323 001 [email protected] supple texture for maximum in a crowded delivery market Arla Pro EU Mozzarella Large Diced 2kg Pillbox reference: A01729 Process Date updated: 30/10/2017 Cyan Prepared by: Steve Tomkins Brand: Arla Pro Process • Low moisture content allows Pack type: Label Magenta STRETCH on delivery Substrate: White Label Process Yellow Client Reference: 66991

the pizza to be cooked more Process Barcode type: AS SUPPLIED Black Barcode no: 5711953064746 Truncation: AS SUPPLIED Pantone evenly, giving a crispy base Scale: AS SUPPLIED 3415 C This proof has been produced Pantone for the purpose of checking artwork 348 C construction and colour split. This is not a true representation and a golden crust of colour and will not match the printed item. Consult current pantone colour books for accurate colours. • A 10 x 10mm cut size makes it

Approval the perfect solution for operators signature/ date: who use super-hot pizza ovens • Thicker cut size maintains MAINTAIN STRETCH RETAIN OPACITY COOK FASTER opacity as it travels As cheese cools it firms up and Over time cheese turns transparent Reducing the time from order to loses its stretch, using a thicker giving a low-quality appearance; plate is important with delivery, cut size or a coated cheese helps larger cut sizes prevent this simple prep and a cheese which maintain stretch on delivery melts quickly helps this process

Use this when: You want to retain an authentic appearance like Neapolitan, Romana or Al Taglio

12 Pro Packaging Hot & Stretchy To ensure the pizza is kept warm and the delivered quality of the Packaging is used and chosen to deliver your food product is as good as intended, quality thermal delivery bags or boxes in optimum condition, as hot as possible but without are a worthwhile investment. leaving your food soggy. It can also be used as a branding tool to communicate with customers and changes structure and colour when it cools so it’s vital the food enhance the overall experience. remains hot for as long as possible. Among other things, Arla Pro Mozzarella is tested for stretch and colour, and our thicker cuts perform especially well as Packaging Matters they cool on delivery. With a high-density interior that helps keep food hot, delivery bags are Packaging and branding are particularly important if using a designed to be breathable to prevent moisture from building up, causing third-party delivery service where brand values could be lost soggy bases, and can be easily wiped clean after use. in transit. The majority of companies will also want to select disposables which are environmentally friendly such as recycled or compostable boxes to demonstrate their business stance on sustainability. Look for suppliers who offer printing, or get some Third party stickers/flyers printed to add a personal touch. solutions Think Inside the Box Many different solutions are available online, and it is worth Pizza boxes are an essential for ensuring the pizza arrives doing the research to find out what at the end destination in ideal condition. Available in various works best for you. Here a just a few sizes, cardboard pizza boxes are sturdy, easy to assemble and solutions to help get you started… designed to reduce heat flow to keep the product hotter for longer, which ensures the cheese retains stretch and opacity. “Pizza Off the shelf solutions savers” are another must, preventing the box from flattening and Nisbets the cheese sticking to the box, a big no-no! Alliance Solutions

Bespoke Solutions Huhtamaki

RAP UK

The Custom Boxes

Branded Solutions Bidfood

14 15 Delivery Models When delivering, your main options are to deliver the food yourself Due to recent events, the delivery market has boomed, or via a third party, and there are many providers out there who can and so many companies have reduced their standard help build your online ordering portal. fees or are providing additional support. Some third-party delivery companies are also choosing to Having an online system will relieve staff from telephone orders occupying their temporarily reduce commissions and drop activation time, which could be spent elsewhere. Online systems also allow your customers or sign-on fees so exploring the best offers before more control when ordering with specific dietary requirements, helping further deciding to go ahead is recommended. speed up the process and removing the chance of human error.

Cost to Business Set up Extra Brand Third Party Delivery: your costs time fees information customers Pros: 24 hour support tablet. Flexible payment • Benefit from third party resources and experience plan. Use Approx. Admin + • Access to a large existing audience drivers or your own. 20-30% 7 days set up fee £1-£5 Discounted packaging commission (c£350) • Greater time to focus on your brand and the food offers. Create loyal • A ready-made infrastructure (couriers, delivery tracking, customers with Restaurant Hub. secure payment methods) Orderpad tablet and printer for managing Cons: Approx. Admin + orders. Up to £1000 off 14% (+VAT) 5 days set up fee £0-£4 electric delivery bikes • High set up fees and commissions commission and (c£295) and scooters. Average admin charge • Lack of control over the delivery experience and brand dilution saving of £1,150 on energy bills. • Less communication and engagement with the end customer Activation fee sets up restaurants with Admin + Approx. 30% welcome kit, tablet, 5 days set up fee £3.50 commission restaurant software (c£350) and professional Delivering Yourself: photoshoot. Pros: Cost of labour, Delivering • Full control over the whole delivery experience transport and 1-2 days Set by you yourself • No third-party communication barriers / greater fuel brand control • The ability to receive first-hand customer feedback • Reduced longer-term investment Cons: • The need for all resources to be self-funded • Full accountability for any delivery issues • Less visibility and opportunities to reach high numbers of customers (resulting in higher marketing costs)

16 17 Seven Top Tips Safe operations As when ordering in the restaurant, an allergen prompt should be Whether you serve pizza already or are starting from included for customers when ordering for delivery. Teams should be scratch, there is plenty to consider before opening for provided with gloves and hand sanitisers, adhere to distancing rules, and delivery. From licensing to marketing, here are our six the amount of people in the kitchen should be limited. Delivery drivers top tips to consider before you get underway. 4 should leave the food outside the customer’s door and step back while waiting for the customer to answer, while cashless payments should be set Licensing up to avoid passing cash and change. Licensing permissions mean some pubs or restaurants may not be able to offer takeaway or home delivery, and others may have restrictions around selling alcohol or providing hot food after Communicating with customers 11pm. Checking the licensing permissions for your premises and Update google with new information about your delivery options, tell 1 any lease restrictions ensures you’re fully covered. existing or potential customers about your available services via email and social media, and consider ways to communicate with people in your

5 local community who may not be online. Promotions can also boost sales Menu choices on slower days and spread peak ordering times, or be used as a way to encourage trial in your opening week. Offering the standard full menu for delivery isn’t feasible, so focus on high margin, easy-prep dishes which are designed to travel. Consider the ease and speed to prepare, ingredients needed, profitability and suitability for delivery and ensure there’s a Location 2 selection of classics alongside more adventurous options to appeal If you are an operator with multiple outlets you may want to consider to a variety of customers. which shop will work best for delivery to act as a testbed before rolling out. Before making this decision, think about which site would enable you

6 to reach the most customers in the most efficient way. Also consider the Kitchen set-up kitchen size at each outlet and the relative ability to scale up if needed. The times your customers eat-in are likely to be the same as the times they’ll order for delivery, which means in peak times a good kitchen set up is essential. Consider the kitchen layout for how Ethically Sourced orders will be managed, where will the area for packing and Using ethically sourced, traceable ingredients is important to consumers 3 passing to the customer or delivery driver be to help minimise now more than ever. Where possible, shout to your customers about wait times? using ethically sourced, quality fresh ingredients. Arla is farmer-owned, 7 so we are in control of the milk that makes our products. With Arla Pro, designed for use in professional kitchens, you can expect natural, quality mozzarella that’s sourced responsibly and sustainably.

18 19 Pizza Boxes A Slice of the Action As businesses were forced to adapt through the COVID crisis, the delivery market boomed and Now that you’re set up and ready to serve for delivery, why “pizza boxes” did too. not take a deeper look at the pizza market today to help Containing all the ingredients needed to form your menu - get a bite of the insight! create a pizza at home, including a dough ball, mozzarella, sauce, toppings and cooking instructions - these are a great way to diversify UK pizza market your offer while keeping things simple BOH! is worth #1 1 fastest £5bn growing dish3 “Pizza boxes are really easy to make, and our Pizza/Italian restaurants customers love them!” 2nd +13.8% Mark - Head Chef at Wood Fire Dine most popular servings growth dish2 year to March 20205

• Breakfast is booming, there has been a staggering 65% increase in breakfast and brunch bookings in the past 2 years, with breakfast pizzas taking full advantage of the trend.5 ® • Authentic styles like Detroit or At ARLA PRO we love our pizza, Neapolitan have seen huge growth and that’s why we hopped the pond offer a point of difference for pizzarias. to New York City, learning from Use a cheese with a thicker cut like block the top pizzaiolos there to bring to replicate these styles. inspiration back home. • West African Flavours are one of the top pizza flavour trends for 2020.6 Discover our insights and download the free report at arlapro.co.uk

1. NPD Group 2018. 2. MCA, EatingOut™ Panel Q1 2018. 3. MCA UK Eating Out Market Report 2019. 5. Open Table. 6. Whole Foods Market Food Trend Report 2020. All data was correct at time of publishing 20 1721 Being farmer-owned means we are in control of the quality of the milk every step of the way. So you can expect natural, nutritious dairy that’s sourced in a responsible and sustainable way. Endorsed by the Craft Guild of Chefs, we test all of our products for the very best in functionality and performance.

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Natural Dairy Products for Foodservice Professionals