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Your Definitive Guide to the Out-Of-Home Pizza Market

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Your definitive guide to the out-of-home pizza market FOR MORE INFORMATION VISIT WWW.OETKER-PROFESSIONAL.CO.UK 3 Page 5 Introduction Page 6-7 e Pizza Market arlier this year, a survey of In this de nitive guide to pizza 25,000 people in 24 countries, out-of-home, we explore what Page 8-9 e Pizza Fan revealed pizza to be one of the has become a hugely competitive E 1 most popular foods in the world. market. Discover the many trends Page 10-11 Toppings In the UK, it has steadily moved up that are shaping and in uencing the ranks to become a top menu it, examine the key audiences and Page 12-13 Going Artisan item, competing with great British delve into the channels to examine 2 Page 14 Sector Focus favourites sh & chips and burgers. how operators are using pizza as a pro table food solution. Today, the pizza category Page 15 e Pub & Casual Dining Market continues to go from strength Pizza remains an untapped to strength and has become a opportunity for many, and we Page 16-17 Family Dining consumer favourite covering hope through this report it Page 18 e Food-to-Go Market a range of eating occasions, will help you unlock the pro t from brunch to on-the-go. potential in your business. Page 19 Hotels Page 20-21 Leisure Page 22-23 Primary Education Dr. Oetker Professional Page 24-25 Higher Education Page 26-27 Your Go to Pizza Expert 5 e UK pizza market is worth £4.9 billion.3 Whether at Young or old, home or eating out, we can’t get enough of this classic. consumers love 60% of us buy pizza as a weeknight dinner option4 and this pizza culture is extending to out-of-home too! Pizza is now the fastest growing dish out-of-home and one of the pizza! top three UK menu items.5 Pizza is enjoying Eating Out phenomenal growth in the pub market too, growing Despite heavy competition, the top performing by +11.1% 7 casual dining brands have a pizza focus, with in the last year. The Pizza Express taking the top spot! 6 From Franco Manca to Homeslice, independent pizza chains are giving the UK groups a run for their money, with the market predicting a +25% growth this year alone.8 Whether it’s sourdough bases, traditional Neapolitan recipes or pizza and drink pairings their unique o erings are Pizza putting them on the map and driving the Market pizza category. Takeaway & Delivery Market That’s a... In the last decade the Pizza delivery makes takeaway delivery up half of that and is 73%9 market has grown to be increase! worth an estimated worth a staggering 10 £4.2 billion! £2.1 billion. 7 THE FAN Pizza crosses demographics, making it one of the few menu items that attracts a wide customer base.11 Whether you’re young or old, eating with friends In fact, over a third of people will look for pizza on a menu 12 or feeding the kids, pizza’s versatility and wide versus classic burgers and pies. appeal is driving demand out-of-home! Pizza Express Pizza Hut Zizzi Prezzo Ask Italian en it comes to the pizza consumer Bella Italia EVERYONE’S A FAN! Are all in the top 10 leading operators - by outlets.13 29% of pizza purchases are by 35-49 year olds at makes a great …followed by 27% of 25-34 year olds pizza experience? When it comes to pizza experience, Pizza Hut Menu (41%), 23% of the over 50s… has the most positive associations (83%). choice of toppings (37%) atmosphere (28%) Followed by Pizza Express leading and 14 ...21% of 18-24s with value for money and range. are the most exciting aspects of these restaurants. 9 Toppings With consumers eating As demand for pizza grows, so does more pizza, interest in new consumer interest in new and exciting Whether you’re vegan or a meat lover, toppings with veganism, brunch, spice and prefer a thin & crispy or stu ed crust, toppings is rising… global avours all making their way onto pizza. the beauty of pizza is that anything goes 27% of younger diners Pizza lends itself perfectly to a variety when it comes to bases and toppings. don’t think there are enough of world avours and as consumers options – the consumer become more adventurous in their tastes, operators can get creative and tap into group that eats pizza the top food trends to boost pro ts. the most! 16 Protein power s 17 The favourite er : meat feasts um re #1 toppings are: ns in a o d There’s never been c ste s re a better time to try a te z in out new toppings, z st Containing one of my the only limit is your Cheese i o p m imagination!18 cheese and e e h r 5 a day #2 more cheese T a Sweetpizzas otherSauces than tomato #3 Vege me up ingredientsitish Regional eakfast pizzas Italian ingredients World fl avours PizzaThe most popular pizza styles are: 15 1. Thin & Crispy 2. Italian 3. Stuffed Crust Did you know Vegan is now offi cially mainstream! people follow a vegan diet in the UK, 4. Deep Pan 3.5 million increasing by 360% in the last decade.19 5. American 6. Hand Stretched 11 Going Artisan eakfast Plant-Based PIZZA PIZZA With research showing a 65% rise in the e meat-free market is set to reach £658 million in number of breakfast and brunch bookings over sales by 202121, pizza is a great option to ensure you are the past two years 20, this part of the day provides a appealing to the growing number of consumers following signi cant opportunity for caterers. ose willing vegan, vegetarian and exitarian diets. to innovate will be the winners in this market! ere are three key African Posh topping trends that are appearing more and more on pizzas that will keep consumers coming back for more! FLAVOURS PIZZA 22 Tipped to be one of the hot food trends for 2020 , Artisan pizzas are increasingly making their way onto menus. tapping into West African avours is a sure re way for Driving incremental value for operators and o ering a real caterers to boost their o erings. point of di erence for discerning consumers who are looking for quality and value for money when eating out. 13 Sector focus The PUB & CASUAL DINING Market e beauty of pizza is that Pizza is an essential menu item that supports what’s whatever your sector it important to your business. works across main menus, Speed and convenience - Simple, consistent With pizza eaten on 23% of all casual dining light bites, grab and go and prep is easy to achieve visits, more and more pubs are turning to a pint delivery. More and more Customisation - Exciting, seasonal specials can and a slice to boost their appeal with diners and sit alongside year-round favourites 23 operators are using pizza to keep up with the market. Great Value - Switch up or down quantities of … helping to drive pro ts during quieter ingredients to hit your margins and introduce In fact, pizza occasions in pubs drive pro ts, day parts and to tap into the artisan ingredients for a premium pizza that with consumers have doubled over the past booming on-the-go market. demands a higher price point spending 8% two years to 19m… Format - Options to hit every day part, from more on snacking to sharing average per visit. The New Pub Classic Pizza’s wide appeal and fast cooking time is helping pubs win the lunchtime battle Share with friends or eat on your own – pizza is a great fi t for the social pub environment Pizza to go is bringing more customers through the door and capturing a slice of the home-delivery and takeaway market - set to grow to over £2 billion over the next three years 24 It can drive early week visits to pubs, 36.5% of pizza occasions are between Monday and Wednesday 25 Power Bars e three fastest growing brands are wet led, with operators such as the Botanist and Alchemist carving out distinctive, premium o erings. Pizza can help operators with limited kitchen experience o er a high quality, good value food. Driving further growth and giving consumers a full experience. 26 15 What Families F Want D Friendly Healthier environment options Fast service Treat responsibly I A More choice for Value for money children’s menus M N t h I One in Three I families eating out at least once a week, family-friendly pubs are the most popular places to visit. Did you know 20% of parents treat their children to a meal on the way home from school? Making family dining a key market for pubs looking to grow pro ts 27 N L and drive trade during earlier day parts. rough pizza, operators are broadening their menu appeal. A rm favourite with consumers big and small, pizza is taking children’s menus beyond sh ngers and pasta and dialling up the excitement and meal satisfaction. From individual mini formats that o er portion control Y and kids love, to sharing full size pizzas G for a fun mealtime – pizza is becoming the must have family-dining option. 17 HOTELS e UK hotel industry is one of the greatest to contributors to the out-of-home market, od with a turnover of £19.4 billion.29 o F Despite the uncertainty of Brexit, the rise of Airbnb and a decrease in corporate travel, the market is performing steadily, with full service (+3%) and budget hotels (+2%) growing their segments.
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